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zandimmunity.com website review

Visit site (opens in a new tab)Reviewed 12 November 202627 issues · 81 checks

This review found 27 issues worth fixing on zandimmunity.com, 9 of them high impact, across 81 checks. The most urgent: mobile performance score: 43. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20261.9 s
Aug 1, 20262.1 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
136 ms91 msMay 23Nov 7109 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026118 ms
Jun 6, 2026118 ms
Jun 13, 2026119 ms
Jun 20, 2026130 ms
Jun 27, 2026131 ms
Jul 4, 2026122 ms
Jul 11, 2026117 ms
Jul 18, 2026105 ms
Jul 25, 2026105 ms
Aug 1, 2026129 ms
Aug 8, 2026119 ms
Aug 15, 2026120 ms
Aug 22, 2026116 ms
Aug 29, 2026105 ms
Sep 5, 2026116 ms
Sep 12, 2026116 ms
Sep 19, 2026112 ms
Sep 26, 2026119 ms
Oct 3, 2026116 ms
Oct 10, 2026108 ms
Oct 17, 2026104 ms
Oct 24, 2026103 ms
Oct 31, 202696 ms
Nov 7, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zandimmunity.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zandimmunity.com at 0.9 s0.9 s
  2. zandimmunity.com at 1.7 s1.7 s
  3. zandimmunity.com at 2.6 s2.6 s
  4. zandimmunity.com at 3.5 s3.5 s
  5. zandimmunity.com at 4.4 s4.4 s
  6. zandimmunity.com at 5.2 s5.2 s
  7. zandimmunity.com at 6.1 s6.1 s
  8. zandimmunity.com at 7.0 s7.0 s

Speed

8 to fix43
  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.7 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    380 ms · 515 KiB

    About 515 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 380 ms faster on a phone.

  • Shopify adds 377 ms

    377 ms

    Shopify costs a phone 377 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 354 ms

    354 ms

    Google Tag Manager costs a phone 354 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Klaviyo adds 211 ms

    211 ms

    Klaviyo costs a phone 211 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 106 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (106 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Improve image delivery

    87 KiB

    5 images could be 87 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 560 ms

    560 ms

    Real visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 265 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 265 requests on a phone: scripts 1.6 MB (108), other files 710 KiB (90) and images 568 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Meta description is long (175 characters)

    Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 73 internal links, 13 external

    The homepage links to 73 pages on zandimmunity.com and 13 external pages.

6 checks passed
  • Title: 55 characters

    Your title is a healthy 55 characters: “ZAND Immunity | Nature's Immune Support – Zand Immunity”.

  • Canonical URL set

    The canonical URL is https://www.zandimmunity.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zandimmunity.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.zandimmunity.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (822 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://www.zandimmunity.com/collections/immunity, https://www.zandimmunity.com/collections/gummies, https://www.zandimmunity.com/collections/capsules-tablets and https://www.zandimmunity.com/collections/herbals have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 504 words of copy

    The homepage carries about 504 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop Now”, “Shop Bee Therapy” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zandimmunity.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Geoip Country Redirect · Klaviyo Email Marketing Sms · Gift Box · Gdpr Backpack · Selleasy · rechargecdn.com · bazaarvoice.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Salt Lake City

Upkeep, stack, hiring and company data from programmable.info

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