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zappts.com.br website review

Visit site (opens in a new tab)Reviewed 22 October 202623 issues · 75 checks

This review found 23 issues worth fixing on zappts.com.br, 10 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.7 sJul 25Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 8, 20263.5 s
Aug 15, 20263.6 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20263.3 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zappts.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zappts.com.br at 0.8 s0.8 s
  2. zappts.com.br at 1.5 s1.5 s
  3. zappts.com.br at 2.3 s2.3 s
  4. zappts.com.br at 3.1 s3.1 s
  5. zappts.com.br at 3.8 s3.8 s
  6. zappts.com.br at 4.6 s4.6 s
  7. zappts.com.br at 5.4 s5.4 s
  8. zappts.com.br at 6.1 s6.1 s

Speed

6 to fix61
  • Render-blocking requests

    1.4 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Reduce unused JavaScript

    900 ms · 331 KiB

    About 331 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 266 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Hotjar and RD Station and others), adding 809 KiB and 666 ms of main-thread time.

  • Google Tag Manager adds 406 ms

    406 ms

    Google Tag Manager costs a phone 406 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    11 KiB

    1 image could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 601 ms of it running JavaScript. That is comfortably low.

  • Server response: 159 ms

    159 ms

    Your server sent the HTML in 159 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix60
  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Utilizamos cookies para oferecer melhor experiência, melhor…”. Most of its time is element render delay (4.8 s).

  • Time to Interactive: 9.4 s

    9.4 s

    The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 370 ms

    370 ms

    Scripts block taps and scrolling for 370 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.0 MB in 33 requests

    1.0 MB

    Your homepage downloads 1.0 MB in 33 requests on a phone: scripts 763 KiB (13), fonts 72 KiB (1) and images 64 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8892
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 107 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 30 internal links, 7 external

    The homepage links to 30 pages on zappts.com.br and 7 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “A Zappts é uma empresa de tecnologia e inovação que ajuda grandes empresas a evoluírem da Transformação Digital para a …”.

  • One H1 headline

    Your main headline reads: “Evolua da Transformação Digital para a Transformação Agêntica”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Zappts | Agentes é com a gente”.

  • Canonical URL set

    The canonical URL is https://zappts.com.br/.

  • Structured data in place

    Structured data found: BreadcrumbList, Dataset, ImageObject, ItemList and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zappts.com.br/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zappts.com.br/llms.txt (168 KiB, 557 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://zappts.com.br/blog/company-brain-na-era-agentica-o-framework-estrategico-para-decisoes-autonomas-em-empresas-enterprise, whose canonical is https://zappts.com.br/company-brain-na-era-agentica-o-framework-estrategico-para-decisoes-autonomas-em-empresas-enterprise. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    https://zappts.com.br/contato has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 pages slow to respond

    https://zappts.com.br/sobre, https://zappts.com.br/servicos, https://zappts.com.br/cases, https://zappts.com.br/labz, https://zappts.com.br/carreiras and https://zappts.com.br/blog and 8 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,139 words of copy

    The homepage carries about 1,139 words of visible text.

3 checks passed
  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics, Hotjar and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zappts.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Analytics | Hotjar

Company

Founded
2014
Headquarters
São José dos Campos

Upkeep, stack, hiring and company data from programmable.info

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