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zappts.com.br website review
Visit site (opens in a new tab)Reviewed 22 October 202623 issues · 75 checks
This review found 23 issues worth fixing on zappts.com.br, 10 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.6 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 3.3 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused JavaScript
900 ms · 331 KiBAbout 331 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
750 ms · 266 KiB13 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 82). Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Hotjar and RD Station and others), adding 809 KiB and 666 ms of main-thread time.
Google Tag Manager adds 406 ms
406 msGoogle Tag Manager costs a phone 406 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
11 KiB1 image could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 601 ms of it running JavaScript. That is comfortably low.
Server response: 159 ms
159 msYour server sent the HTML in 159 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Utilizamos cookies para oferecer melhor experiência, melhor…”. Most of its time is element render delay (4.8 s).
Time to Interactive: 9.4 s
9.4 sThe page becomes fully interactive after 9.4 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 370 ms
370 msScripts block taps and scrolling for 370 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.3 g of CO₂ per visit
0.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.0 MB in 33 requests
1.0 MBYour homepage downloads 1.0 MB in 33 requests on a phone: scripts 763 KiB (13), fonts 72 KiB (1) and images 64 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 107 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
30 internal links, 7 external
The homepage links to 30 pages on zappts.com.br and 7 external pages.
8 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “A Zappts é uma empresa de tecnologia e inovação que ajuda grandes empresas a evoluírem da Transformação Digital para a …”.
One H1 headline
Your main headline reads: “Evolua da Transformação Digital para a Transformação Agêntica”.
Title: 30 characters
Your title is a healthy 30 characters: “Zappts | Agentes é com a gente”.
Canonical URL set
The canonical URL is https://zappts.com.br/.
Structured data in place
Structured data found: BreadcrumbList, Dataset, ImageObject, ItemList and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zappts.com.br/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://zappts.com.br/llms.txt (168 KiB, 557 links), a plain-text guide to the site for AI tools.
Other pages
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://zappts.com.br/blog/company-brain-na-era-agentica-o-framework-estrategico-para-decisoes-autonomas-em-empresas-enterprise, whose canonical is https://zappts.com.br/company-brain-na-era-agentica-o-framework-estrategico-para-decisoes-autonomas-em-empresas-enterprise. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page with very little text
https://zappts.com.br/contato has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
14 pages slow to respond
https://zappts.com.br/sobre, https://zappts.com.br/servicos, https://zappts.com.br/cases, https://zappts.com.br/labz, https://zappts.com.br/carreiras and https://zappts.com.br/blog and 8 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,139 words of copy
The homepage carries about 1,139 words of visible text.
3 checks passed
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics, Hotjar and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zappts.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Hotjar
Company
- Founded
- 2014
- Headquarters
- São José dos Campos
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on zappts.com.br, including 11 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.