zapliance.com website review

115 files are served with short cache lifetimes, so returning visitors download them again (5.8 MB).

41 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.

About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

About 300 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

7 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

12 KiB could be saved by minifying CSS.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir benötigen Ihre Zustimmung, bevor Sie unsere Website wei…”.

The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.1 MB in 147 requests on a phone: media 2.6 MB (5), images 2.0 MB (66) and scripts 774 KiB (35). Under 2 MB keeps phones on slow connections fast.

8 images (927 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

10 images further down the page (994 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 20 characters: “Homepage - zapliance”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“DIE ZUKUNFT VON GOVERNANCE IST HYBRID” and “”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

The homepage links to 34 pages on zapliance.com and 8 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://zapliance.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://zapliance.com/en all use the title “Homepage - zapliance”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://zapliance.com/team-werner-und-wilma, https://zapliance.com/kontakt, https://zapliance.com/support, https://zapliance.com/blog, https://zapliance.com/en and https://zapliance.com/beratung and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://zapliance.com/team-werner-und-wilma/%20, whose canonical is https://zapliance.com/team-werner-und-wilma. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://zapliance.com/produktbeschreibungen has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 45 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 616 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.