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zitsticka.com website review

Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 83 checks

This review found 43 issues worth fixing on zitsticka.com, 14 of them high impact, across 83 checks. The most urgent: page weight: 28.8 MB in 535 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.4 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.9 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.4 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
217 ms114 msMay 16Oct 31205 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026137 ms
May 23, 2026128 ms
May 30, 2026126 ms
Jun 6, 2026127 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026138 ms
Jul 4, 2026140 ms
Jul 11, 2026146 ms
Jul 18, 2026153 ms
Jul 25, 2026157 ms
Aug 1, 2026162 ms
Aug 8, 2026154 ms
Aug 15, 2026156 ms
Aug 22, 2026160 ms
Aug 29, 2026155 ms
Sep 5, 2026166 ms
Sep 12, 2026172 ms
Sep 19, 2026174 ms
Sep 26, 2026179 ms
Oct 3, 2026182 ms
Oct 10, 2026191 ms
Oct 17, 2026196 ms
Oct 24, 2026205 ms
Oct 31, 2026205 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zitsticka.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zitsticka.com at 2.2 s2.2 s
  2. zitsticka.com at 4.3 s4.3 s
  3. zitsticka.com at 6.5 s6.5 s
  4. zitsticka.com at 8.6 s8.6 s
  5. zitsticka.com at 10.8 s10.8 s
  6. zitsticka.com at 13.0 s13.0 s
  7. zitsticka.com at 15.1 s15.1 s
  8. zitsticka.com at 17.3 s17.3 s

Speed

12 to fix36
  • Reduce unused JavaScript

    1.2 s · 667 KiB

    About 667 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 14.8 s

    A phone's processor spends 14.8 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,210 HTML elements

    The page has 3,210 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and ZenDesk and others), adding 1.5 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 277 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 281 ms

    281 ms

    Google Tag Manager costs a phone 281 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 231 ms

    231 ms

    ZenDesk costs a phone 231 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 266 ms

    266 ms

    Clarity costs a phone 266 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 217 ms

    217 ms

    Klaviyo costs a phone 217 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    190 KiB

    11 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 55% slower for real visitors

    +55%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 197 ms

    197 ms

    Real visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 459 ms

    459 ms

    Real visitors wait 459 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

5 to fix43
  • Page weight: 28.8 MB in 535 requests

    28.8 MB

    Your homepage downloads 28.8 MB in 535 requests on a phone: media 23.8 MB (6), scripts 2.0 MB (121) and other files 1.9 MB (302). Under 2 MB keeps phones on slow connections fast.

  • 19 images in older formats

    19 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    New_Mobile_Banner.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images far larger than shown

    479 KiB

    5 images are downloaded at several times the size a phone draws them, for example Killa_Extra_Strength_4pk_-_Main_Image.webp at 1,100 px wide, shown at 50 px. Resized copies would save about 479 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (393 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 8.2 g of CO₂ per visit

    8.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.17 g of CO₂e: 980.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9693
  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Stop Breakouts Before They Show.”). One clear main headline is easier for people and search engines.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 104 internal links, 8 external

    The homepage links to 104 pages on zitsticka.com and 8 external pages.

6 checks passed
  • Title: 38 characters

    Your title is a healthy 38 characters: “Home | ZitSticka™ | Clear-Skin Toolkit”.

  • Canonical URL set

    The canonical URL is https://zitsticka.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zitsticka.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://zitsticka.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (814 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://zitsticka.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://zitsticka.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://zitsticka.com/collections/all, https://zitsticka.com/customer_authentication/redirect, https://zitsticka.com/policies/shipping-policy, https://zitsticka.com/collections/target-whiteheads, https://zitsticka.com/collections/target-body-acne and https://zitsticka.com/collections/hydrocolloid-patches have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://zitsticka.com/customer_authentication/redirect, https://zitsticka.com/collections/best-sellers, https://zitsticka.com/collections/subscription-favorites and https://zitsticka.com/collections/patches have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 9671
  • 10 broken images

    10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/477266545/397932358/square.png?1743947700.

  • 14 small tap targets

    14 of 66 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 819 words of copy

    The homepage carries about 819 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe today and save up to 20%” and “SHOP NOW”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Subscribe today and save up to 20%”, “SHOP NOW” and “Subscribe Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 24 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zitsticka.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Klaviyo Email Marketing Sms · Yotpo Product Reviews · rechargecdn.com · cart-bot.net · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Palo Alto

Upkeep, stack, hiring and company data from programmable.info

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