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zitsticka.com website review
Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 83 checks
This review found 43 issues worth fixing on zitsticka.com, 14 of them high impact, across 83 checks. The most urgent: page weight: 28.8 MB in 535 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,743 of 97,742 reviewed websitesbeats 55%
- #24,830 of 53,255 online storesbeats 47%
- #23,830 of 48,292 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 157 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 174 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 182 ms |
| Oct 10, 2026 | 191 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 205 ms |
| Oct 31, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.2 s
4.3 s
6.5 s
8.6 s
10.8 s
13.0 s
15.1 s
17.3 s
Speed
Reduce unused JavaScript
1.2 s · 667 KiBAbout 667 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.6 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 14.8 s
A phone's processor spends 14.8 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,210 HTML elements
The page has 3,210 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and ZenDesk and others), adding 1.5 MB and 1.6 s of main-thread time.
Use efficient cache lifetimes
900 ms · 277 KiB30 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.
Google Tag Manager adds 281 ms
281 msGoogle Tag Manager costs a phone 281 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 231 ms
231 msZenDesk costs a phone 231 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 266 ms
266 msClarity costs a phone 266 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 217 ms
217 msKlaviyo costs a phone 217 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
190 KiB11 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 15.0 s
15.0 sVisually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 55% slower for real visitors
+55%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 459 ms
459 msReal visitors wait 459 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 28.8 MB in 535 requests
28.8 MBYour homepage downloads 28.8 MB in 535 requests on a phone: media 23.8 MB (6), scripts 2.0 MB (121) and other files 1.9 MB (302). Under 2 MB keeps phones on slow connections fast.
19 images in older formats
19 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
New_Mobile_Banner.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images far larger than shown
479 KiB5 images are downloaded at several times the size a phone draws them, for example Killa_Extra_Strength_4pk_-_Main_Image.webp at 1,100 px wide, shown at 50 px. Resized copies would save about 479 KiB.
2 images below the first screen load straight away
2 images further down the page (393 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 8.2 g of CO₂ per visit
8.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.17 g of CO₂e: 980.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Stop Breakouts Before They Show.”). One clear main headline is easier for people and search engines.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
104 internal links, 8 external
The homepage links to 104 pages on zitsticka.com and 8 external pages.
6 checks passed
Title: 38 characters
Your title is a healthy 38 characters: “Home | ZitSticka™ | Clear-Skin Toolkit”.
Canonical URL set
The canonical URL is https://zitsticka.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zitsticka.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://zitsticka.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (814 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://zitsticka.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://zitsticka.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://zitsticka.com/collections/all, https://zitsticka.com/customer_authentication/redirect, https://zitsticka.com/policies/shipping-policy, https://zitsticka.com/collections/target-whiteheads, https://zitsticka.com/collections/target-body-acne and https://zitsticka.com/collections/hydrocolloid-patches have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://zitsticka.com/customer_authentication/redirect, https://zitsticka.com/collections/best-sellers, https://zitsticka.com/collections/subscription-favorites and https://zitsticka.com/collections/patches have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
3 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
10 broken images
10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/477266545/397932358/square.png?1743947700.
14 small tap targets
14 of 66 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 819 words of copy
The homepage carries about 819 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe today and save up to 20%” and “SHOP NOW”.
24 calls to action
The homepage has 24 calls to action, for example “Subscribe today and save up to 20%”, “SHOP NOW” and “Subscribe Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 24 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zitsticka.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Yotpo Product Reviews · rechargecdn.com · cart-bot.net · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Palo Alto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on zitsticka.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.