Website review, no card needed

zirrus.com logo

zirrus.com website review

Visit site (opens in a new tab)Reviewed 21 October 202625 issues · 84 checks

This review found 25 issues worth fixing on zirrus.com, 6 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
212 ms153 msMay 2Oct 17195 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026183 ms
May 9, 2026173 ms
May 16, 2026173 ms
May 23, 2026166 ms
May 30, 2026160 ms
Jun 6, 2026167 ms
Jun 13, 2026162 ms
Jun 20, 2026165 ms
Jun 27, 2026166 ms
Jul 4, 2026163 ms
Jul 11, 2026167 ms
Jul 18, 2026164 ms
Jul 25, 2026168 ms
Aug 1, 2026165 ms
Aug 8, 2026170 ms
Aug 15, 2026178 ms
Aug 22, 2026179 ms
Aug 29, 2026181 ms
Sep 5, 2026186 ms
Sep 12, 2026188 ms
Sep 19, 2026198 ms
Sep 26, 2026201 ms
Oct 3, 2026205 ms
Oct 10, 2026200 ms
Oct 17, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zirrus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zirrus.com at 0.4 s0.4 s
  2. zirrus.com at 0.8 s0.8 s
  3. zirrus.com at 1.2 s1.2 s
  4. zirrus.com at 1.6 s1.6 s
  5. zirrus.com at 2.0 s2.0 s
  6. zirrus.com at 2.4 s2.4 s
  7. zirrus.com at 2.8 s2.8 s
  8. zirrus.com at 3.2 s3.2 s

Speed

5 to fix64
  • Render-blocking requests

    1.1 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 880 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (feedbucket.app, Google CDN and geniusmonkey.com and others), adding 195 KiB and 293 ms of main-thread time.

  • Reduce unused JavaScript

    194 KiB

    About 194 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    160 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (160 KiB).

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 99 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Total Blocking Time: 855 ms

    855 ms

    Scripts block taps and scrolling for 855 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 231 ms

    231 ms

    Real visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 6.4 s

    6.4 s

    The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Check Your Address for Available Internet Speeds & Pricing”. Most of its time is element render delay (1.5 s).

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 183 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 24.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 748 KiB in 32 requests

    748 KiB

    Your homepage downloads 748 KiB in 32 requests on a phone: scripts 388 KiB (15), fonts 125 KiB (3) and HTML 100 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7889
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (241 characters)

    Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 71 internal links, 19 external

    The homepage links to 71 pages on zirrus.com and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Great Deals, No Gimmicks with a Top Internet Provider in North Carolina”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “High- Speed Fiber Internet, Wi-Fi, Mobile & TV in North Carolina”.

  • Canonical URL set

    The canonical URL is https://zirrus.com/.

  • Structured data in place

    Structured data found: LocalBusiness and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zirrus.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (791 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zirrus.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://zirrus.com/pages/contact, https://zirrus.com/a/docs/docs-category/technical-support-articles, https://zirrus.com/pages/bermuda-run and https://zirrus.com/pages/mocksville have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://zirrus.com/pages/fiber-internet, https://zirrus.com/pages/mobile-plans, https://zirrus.com/pages/phones-and-devices, https://zirrus.com/pages/streaming-tv, https://zirrus.com/a/docs/docs-category/technical-support-articles and https://zirrus.com/pages/bermuda-run and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://app.five9.com/five9_clients/consoles_latest/SocialWidget/five9-social-widget.css?_…”.

2 checks passed
  • Tap targets are thumb-sized

    41 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 471 words of copy

    The homepage carries about 471 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Download Remote support” and “Learn more about Fiber Internet”.

  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and “1900+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zirrus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on zirrus.com, including 12 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25