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zirrus.com website review
Visit site (opens in a new tab)Reviewed 21 October 202625 issues · 84 checks
This review found 25 issues worth fixing on zirrus.com, 6 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,746 of 97,698 reviewed websitesbeats 66%
- #17,842 of 53,229 online storesbeats 60%
- #17,222 of 48,266 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 183 ms |
| May 9, 2026 | 173 ms |
| May 16, 2026 | 173 ms |
| May 23, 2026 | 166 ms |
| May 30, 2026 | 160 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 166 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 167 ms |
| Jul 18, 2026 | 164 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 165 ms |
| Aug 8, 2026 | 170 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 181 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 188 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 205 ms |
| Oct 10, 2026 | 200 ms |
| Oct 17, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 64
64/100Your mobile performance score is 64 (desktop: 99). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 880 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.
5 third-party services on the page
5 third-party services load with your homepage (feedbucket.app, Google CDN and geniusmonkey.com and others), adding 195 KiB and 293 ms of main-thread time.
Reduce unused JavaScript
194 KiBAbout 194 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
160 KiB4 files are served with short cache lifetimes, so returning visitors download them again (160 KiB).
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 99 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 855 ms
855 msScripts block taps and scrolling for 855 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 231 ms
231 msReal visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Time to Interactive: 6.4 s
6.4 sThe page becomes fully interactive after 6.4 s. Good is under 3.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Check Your Address for Available Internet Speeds & Pricing”. Most of its time is element render delay (1.5 s).
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 183 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 400 ms
400 msReal visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.2 g of CO₂ per visit
0.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 24.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 748 KiB in 32 requests
748 KiBYour homepage downloads 748 KiB in 32 requests on a phone: scripts 388 KiB (15), fonts 125 KiB (3) and HTML 100 KiB (1). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (42 elements)
All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (241 characters)
Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.
71 internal links, 19 external
The homepage links to 71 pages on zirrus.com and 19 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Great Deals, No Gimmicks with a Top Internet Provider in North Carolina”.
Title: 64 characters
Your title is a healthy 64 characters: “High- Speed Fiber Internet, Wi-Fi, Mobile & TV in North Carolina”.
Canonical URL set
The canonical URL is https://zirrus.com/.
Structured data in place
Structured data found: LocalBusiness and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zirrus.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (791 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://zirrus.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://zirrus.com/pages/contact, https://zirrus.com/a/docs/docs-category/technical-support-articles, https://zirrus.com/pages/bermuda-run and https://zirrus.com/pages/mocksville have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://zirrus.com/pages/fiber-internet, https://zirrus.com/pages/mobile-plans, https://zirrus.com/pages/phones-and-devices, https://zirrus.com/pages/streaming-tv, https://zirrus.com/a/docs/docs-category/technical-support-articles and https://zirrus.com/pages/bermuda-run and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://app.five9.com/five9_clients/consoles_latest/SocialWidget/five9-social-widget.css?_…”.
2 checks passed
Tap targets are thumb-sized
41 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 471 words of copy
The homepage carries about 471 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Download Remote support” and “Learn more about Fiber Internet”.
4 short forms
4 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, a star rating and “1900+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zirrus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on zirrus.com, including 12 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.