ziwipets.com website review

The page goes through 1 redirect before it starts loading, costing about 9.6 s. Link and advertise the final URL directly.

About 994 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 294 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,788 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 117 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 980 KiB and 497 ms of main-thread time.

8 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

About 11 KiB of CSS is downloaded but never applied on this page.

Your largest element takes 20.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.3 MB in 411 requests on a phone: scripts 2.3 MB (170), other files 1.2 MB (130) and images 1.1 MB (31). Under 2 MB keeps phones on slow connections fast.

Ziwi260603Omaha_30576_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Peak nutrition for pets from pure New Zealand” and “4/5 pet parents see the difference in their pet's…”). One clear main headline is easier for people and search engines.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 152 pages on ziwipets.com and 14 external pages.

https://ziwipets.com/products/freeze-dried-booster-beef-for-cats declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://ziwipets.com/products/freeze-dried-booster-beef-for-cats all use the title “ZIWI® | Award-winning New Zealand Pet Food | ZIWI® Global”. Search engines can't tell which page to show for a search, so each competes with the others.

https://ziwipets.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

https://ziwipets.com/pages/farms-farmers-and-fisheries, https://ziwipets.com/pages/z-microsteam-technology, https://ziwipets.com/pages/freeze-dried-technology, https://ziwipets.com/products/freeze-dried-booster-beef-for-cats and https://ziwipets.com/collections/steam-dried-for-dogs took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 582 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.