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zome.pt website review

Visit site (opens in a new tab)Reviewed 4 November 202648 issues · 89 checks

This review found 48 issues worth fixing on zome.pt, 18 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s3.2 sMay 16Oct 313.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.6 s
Jun 13, 20263.8 s
Jun 20, 20263.8 s
Jun 27, 20263.7 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.6 s
Aug 1, 20263.7 s
Aug 8, 20263.7 s
Aug 15, 20263.8 s
Aug 22, 20263.7 s
Aug 29, 20263.6 s
Sep 5, 20263.5 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.4 s
Oct 31, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
241 ms188 msMay 16Oct 31228 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026194 ms
May 23, 2026195 ms
May 30, 2026197 ms
Jun 6, 2026200 ms
Jun 13, 2026201 ms
Jun 20, 2026204 ms
Jun 27, 2026204 ms
Jul 4, 2026204 ms
Jul 11, 2026204 ms
Jul 18, 2026203 ms
Jul 25, 2026201 ms
Aug 1, 2026203 ms
Aug 8, 2026205 ms
Aug 15, 2026207 ms
Aug 22, 2026212 ms
Aug 29, 2026217 ms
Sep 5, 2026222 ms
Sep 12, 2026225 ms
Sep 19, 2026230 ms
Sep 26, 2026232 ms
Oct 3, 2026235 ms
Oct 10, 2026234 ms
Oct 17, 2026235 ms
Oct 24, 2026232 ms
Oct 31, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zome.pt (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zome.pt at 1.8 s1.8 s
  2. zome.pt at 3.6 s3.6 s
  3. zome.pt at 5.5 s5.5 s
  4. zome.pt at 7.3 s7.3 s
  5. zome.pt at 9.1 s9.1 s
  6. zome.pt at 10.9 s10.9 s
  7. zome.pt at 12.8 s12.8 s
  8. zome.pt at 14.6 s14.6 s

Speed

15 to fix34
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,946 HTML elements

    The page has 5,946 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 2.3 MB and 1.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Reduce unused JavaScript

    600 ms · 468 KiB

    About 468 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Document request latency

    950 ms

    The HTML itself could arrive about 950 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    925 ms

    Reduce initial server response time. Google estimates savings of 925 ms on a phone.

  • Google Tag Manager adds 812 ms

    812 ms

    Google Tag Manager costs a phone 812 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 107 KiB

    Polyfills for old browsers add 107 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Facebook adds 412 ms

    412 ms

    Facebook costs a phone 412 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    302 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (302 KiB).

  • b-cdn.net adds 0 ms

    0 ms

    b-cdn.net costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 1.0 s

    1.0 s

    Your server takes 1.0 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    40 KiB

    4 images could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.90

    0.90

    For real visitors the layout shifts by 0.90 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.6 s

    3.6 s

    Scripts block taps and scrolling for 3.6 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 304 ms

    304 ms

    Real visitors wait 304 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 137 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 137 requests on a phone: scripts 1.9 MB (71), images 1.2 MB (25) and HTML 190 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://www.zome.pt/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 152 internal links, 1 external

    The homepage links to 152 pages on zome.pt and 1 external page.

5 checks passed
  • Meta description: 86 characters

    Your meta description is 86 characters: “Na Zome vai encontrar o melhor acompanhamento para comprar ou vender a sua casa! teste”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Zome Portugal - Zome - Comprar e Vender Casa ou Apartamento”.

  • Canonical URL set

    The canonical URL is https://www.zome.pt/pt.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix73
  • Snippets are switched off

    The robots meta tag says “Index,max-image-preview:standard,max-video-preview:0,max-sn…”, which tells Google, Bing and the AI answers built on them not to quote this page.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.zome.pt/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,134 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix90
  • 12 pages point its canonical at the homepage

    https://www.zome.pt/pt/EMPT194588, https://www.zome.pt/pt/EMPT194118, https://www.zome.pt/pt/EMPT195130, https://www.zome.pt/pt/EMPT179, https://www.zome.pt/pt/EMPT195128 and https://www.zome.pt/pt/EMPT194861 and 6 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 12 pages with very little text

    https://www.zome.pt/pt/EMPT194588, https://www.zome.pt/pt/EMPT194118, https://www.zome.pt/pt/EMPT195130, https://www.zome.pt/pt/EMPT179, https://www.zome.pt/pt/EMPT195128 and https://www.zome.pt/pt/EMPT194861 and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.zome.pt/pt/abrir-uma-zome took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    132 of 132 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 136 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,360 words of copy

    The homepage carries about 2,360 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zome.pt, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on zome.pt, including 27 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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