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zooki.com website review
Visit site (opens in a new tab)Reviewed 6 November 202627 issues · 79 checks
This review found 27 issues worth fixing on zooki.com, 3 of them high impact, across 79 checks. The most urgent: main-thread work: 5.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,125 of 97,144 reviewed websitesbeats 95%
- #1,563 of 52,791 online storesbeats 95%
- #1,515 of 47,847 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 151 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 151 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 141 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 140 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 158 ms |
| Oct 17, 2026 | 157 ms |
| Oct 24, 2026 | 157 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, iovation and Klaviyo and others), adding 930 KiB and 927 ms of main-thread time.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
557 KiB20 files are served with short cache lifetimes, so returning visitors download them again (557 KiB).
Yotpo adds 464 ms
464 msYotpo costs a phone 464 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 338 KiBAbout 338 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
2,319 HTML elements
The page has 2,319 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
240 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.
Improve image delivery
228 KiB6 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Minify JavaScript
23 KiB23 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.5 s
5.5 sYour largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 315 ms
315 msScripts block taps and scrolling for 315 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 151 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 610 ms
610 msReal visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 312 requests
3.3 MBYour homepage downloads 3.3 MB in 312 requests on a phone: other files 1.1 MB (185), scripts 1.0 MB (78) and images 847 KiB (25). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (246 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
58 form fields without a label
58 form fields have no label, so screen readers announce an empty box and autofill guesses.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 104 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“Zooki”, “The home of innovative health and wellness” and “"By far the best turmeric supplement I've used. Z…”). One clear main headline is easier for people and search engines.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
133 internal links, 10 external
The homepage links to 133 pages on zooki.com and 10 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “High strength, great taste, on-the-go. Explore our range of clinically proven, multi-award winning Liposomal, Collagen,…”.
Title: 30 characters
Your title is a healthy 30 characters: “Zooki® Award Winning Nutrition”.
Canonical URL set
The canonical URL is https://zooki.com/en-us.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zooki.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,075 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://zooki.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://zooki.com/en-us/collections/powders and https://zooki.com/en-us/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://zooki.com/products/marine-collagen-liquid-5000mg, whose canonical is https://zooki.com/en-us/products/marine-collagen-liquid-5000mg. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://zooki.com/en-us/pages/become-a-stockist, https://zooki.com/en-us/collections/all, https://zooki.com/en-us/collections/liquid-sachets, https://zooki.com/en-us/collections/powders, https://zooki.com/en-us/collections/capsules and https://zooki.com/en-us/collections/accessories and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “initLoopBundle is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 663 words of copy
The homepage carries about 663 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order before 4pm for same day dispatch*” and “Shop now”.
11 calls to action
The homepage has 11 calls to action, for example “Order before 4pm for same day dispatch*”, “Shop by collection” and “Shop by product”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 86 testimonial or review blocks, a star rating, 7 trust badges and “200,000+ happy customers”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zooki.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Attentive · Simprosys Google Shopping Feed · Triplewhale · yotpo.com · trustpilot.com · web.app · cloudfront.net · superfiliate-cdn.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Preston
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on zooki.com, including 12 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.