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zoomwipes.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 75 checks

This review found 29 issues worth fixing on zoomwipes.com, 9 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of zoomwipes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zoomwipes.com at 0.9 s0.9 s
  2. zoomwipes.com at 1.8 s1.8 s
  3. zoomwipes.com at 2.7 s2.7 s
  4. zoomwipes.com at 3.6 s3.6 s
  5. zoomwipes.com at 4.5 s4.5 s
  6. zoomwipes.com at 5.5 s5.5 s
  7. zoomwipes.com at 6.4 s6.4 s
  8. zoomwipes.com at 7.3 s7.3 s

Speed

10 to fix63
  • Reduce unused JavaScript

    2.4 s · 445 KiB

    About 445 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Improve image delivery

    950 ms · 294 KiB

    7 images could be 294 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and automizely.com and others), adding 1.3 MB and 485 ms of main-thread time.

  • Render-blocking requests

    500 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    350 ms · 143 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (143 KiB).

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 845 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 154 ms

    154 ms

    Shopify costs a phone 154 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,968 HTML elements

    The page has 1,968 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • automizely.com adds 70 ms

    70 ms

    automizely.com costs a phone 70 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    121 KiB

    About 121 KiB of CSS is downloaded but never applied on this page.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

  • Minify CSS

    24 KiB

    24 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “1 of 1”.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 84 ms

    84 ms

    Scripts block the page for only 84 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.3 MB in 411 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 411 requests on a phone: scripts 1.4 MB (135), other files 1.0 MB (191) and images 571 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (541 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (23 characters)

    Your title is only 23 characters: “ZOOM WIPES – Zoom Wipes”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 85 internal links, 0 external

    The homepage links to 85 pages on zoomwipes.com and 0 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://zoomwipes.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://zoomwipes.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,180 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zoomwipes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://zoomwipes.com/collections/all, https://zoomwipes.com/policies/shipping-policy and https://zoomwipes.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://zoomwipes.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 10 small tap targets

    10 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 820 words of copy

    The homepage carries about 820 words of visible text.

5 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Contact Us” and “Shop Now”.

  • 16 short forms

    16 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zoomwipes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Instafeed · chimpstatic.com · faq-king.com · adroll.com · automizely.com · nfcube.com · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on zoomwipes.com, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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