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zootsports.com website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 83 checks

This review found 37 issues worth fixing on zootsports.com, 10 of them high impact, across 83 checks. The most urgent: main-thread work: 14.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s936 msMay 16Oct 31956 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 2026995 ms
May 30, 2026966 ms
Jun 6, 2026955 ms
Jun 13, 2026952 ms
Jun 20, 2026949 ms
Jun 27, 2026967 ms
Jul 4, 2026963 ms
Jul 11, 2026967 ms
Jul 18, 2026981 ms
Jul 25, 2026975 ms
Aug 1, 2026985 ms
Aug 8, 2026982 ms
Aug 15, 2026975 ms
Aug 22, 2026989 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 2026998 ms
Oct 31, 2026956 ms
Real-visitor tap response (INP)75th percentile, phones
117 ms83 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202688 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202694 ms
Aug 29, 202696 ms
Sep 5, 2026100 ms
Sep 12, 2026106 ms
Sep 19, 2026108 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms
Oct 24, 2026112 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of zootsports.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. zootsports.com at 1.1 s1.1 s
  2. zootsports.com at 2.3 s2.3 s
  3. zootsports.com at 3.4 s3.4 s
  4. zootsports.com at 4.5 s4.5 s
  5. zootsports.com at 5.7 s5.7 s
  6. zootsports.com at 6.8 s6.8 s
  7. zootsports.com at 7.9 s7.9 s
  8. zootsports.com at 9.1 s9.1 s

Speed

14 to fix70
  • Main-thread work: 14.8 s

    A phone's processor spends 14.8 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (amaicdn.com, Shopify and Clarity and others), adding 1.4 MB and 1.4 s of main-thread time.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    723 KiB

    20 images could be 723 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    491 KiB

    About 491 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Use efficient cache lifetimes

    100 ms · 306 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).

  • amaicdn.com adds 307 ms

    307 ms

    amaicdn.com costs a phone 307 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 292 ms

    292 ms

    Shopify costs a phone 292 ms of main-thread work and 279 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 268 ms

    268 ms

    Klaviyo costs a phone 268 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 292 ms

    292 ms

    Clarity costs a phone 292 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.

  • 1,971 HTML elements

    The page has 1,971 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • azurefd.net adds 108 ms

    108 ms

    azurefd.net costs a phone 108 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    104 KiB

    Polyfills for old browsers add 104 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    50 ms · 9 KiB

    9 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 619 ms

    619 ms

    Scripts block taps and scrolling for 619 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 977 ms

    977 ms

    Real visitors wait 977 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two runners jogging outdoors in bright athletic wear, with …”.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 4.5 MB in 420 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 420 requests on a phone: images 1.5 MB (26), scripts 1.4 MB (110) and other files 1.4 MB (264). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MobilePRO_9ecc9d09-228c-4a79-9c6b-da3bac924f82.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    58 KiB

    1 image is downloaded at several times the size a phone draws it, for example c34ab161-99eb-46da-a213-625cbf40f7e3.jpeg at 971 px wide, shown at 185 px. Resized copies would save about 58 KiB.

  • 1 image in older formats

    1 image (86 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9793
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 183 internal links, 3 external

    The homepage links to 183 pages on zootsports.com and 3 external pages.

6 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Zoot Sports - Best Triathlon, Training Gear and Wetsuits”.

  • Canonical URL set

    The canonical URL is https://zootsports.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://zootsports.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (747 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://zootsports.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 6 pages without a meta description

    https://zootsports.com/collections/rouler, https://zootsports.com/collections/separates-collection, https://zootsports.com/collections/pro-series, https://zootsports.com/collections/elite, https://zootsports.com/collections/new-p1x and https://zootsports.com/collections/limited-edition-racesuits have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://zootsports.com/collections/mens-triathlon, https://zootsports.com/collections/mens-triathlon-tops and https://zootsports.com/collections/mens-triathlon-shorts use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 139 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 8 small tap targets

    8 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 63 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 507 words of copy

    The homepage carries about 507 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WOMEN'S - TRAINING GEAR” and “SHOP MEN'S - TRAINING GEAR”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “LEARN MORE”, “Get Started” and “Order Process”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zootsports.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Consentmo Gdpr · Hulk Form Builder · Microsoft Clarity · Klaviyo Email Marketing Sms · Judge Me Reviews · Easylocation · Gdpr Backpack · Aftersell · cloudfront.net · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Founded
1983
Headquarters
Carlsbad

Upkeep, stack, hiring and company data from programmable.info

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