AEG growth playbook

Write two current sponsor stories for the Kings and Reign (results, assets used, audience reached) from partners willing to be named, add them to both sites, and replace the mailto with a short form: property (Kings, Reign, Galaxy, venues, festivals), budget range, timing, and company. Route Kings and Reign inquiries straight to the partnership seller, and refresh the page's stats and awards.

Sponsor buyers shortlist on proof that looks like their own category and team. A form with a property field also tells the sales team which assets are in demand, and replies within a day win more first meetings than an unrouted inbox.

[ ] Partner, team and season
[ ] Objective in one line
[ ] Assets used (signage, digital, experiential, hospitality)
[ ] Audience reached and measured results
[ ] One quote from the partner
[ ] A photo or 30-second video
[ ] "Talk to the Kings partnerships team" form link

• Partners will not share results

  Use reach and asset counts the team already reports to them.

• Two sites drift apart

  Make aeggp.com the source and pull the same stories into aegworldwide.com.

• HiringSr Partnership Sales Manager (Los Angeles, posted September 23, 2026): works with the SVP Corporate Partnerships "with a direct focus on the Los Angeles Kings & Ontario Reign with increased sponsorship goals"; sells "on-site signage, event digital platforms, media, and experiential space packages" and identifies brand marketing executives "within targeted accounts".Source
• Your websiteGlobal Partnerships division page on aegworldwide.com: "1,000 +" brand partners, "$600 Million +" in annual revenue, "10,000 +" events activated and sold, "135 +" assets, "Voted #1 ... Sports Business Journal 2017 & 2018"; the only calls to action are a link to aeggp.com and "Please email us to learn more" (a mailto link); no form and no routing by property.Source
• Your websiteCase studies on aegworldwide.com (13 in the sitemap): the only team sponsorship story is McDonald's with the LA Kings for the "2016 - 2017 season"; others include Tele2 naming rights and O2 Wear Rose (2015) and several sustainability projects (Okocup cups, LED lighting). aeggp.com lists six case studies (Nike and Coachella, Allergan and Stagecoach, American Express presents BST Hyde Park, British Airways, Virgin Media, Wells Fargo), none for the LA Kings, Ontario Reign or LA Galaxy.Source
• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source
• HiringClub roles: LA Kings Marketing Campaign Manager (posted October 1, 2026) owns "Airtable as Marketing's central project management platform" and the integrated marketing calendar; LA Galaxy Digital Product Manager (October 6) runs "UX, CRO, and site optimization" across "web, app, and ecommerce"; LA Galaxy Producer - Video & Content (October 21) produces "recurring Apple TV programming" and "partner-driven storytelling" for Corporate Partnerships.Source

Agree one fact sheet (guests, shows, events, venues, AXS clients, brand partners) with dates, update the homepage, meta description, division pages, aeggp.com and the job-post boilerplate from it, and review it twice a year.

Consistent numbers make the company look as big as it is and stop AI summaries and press from quoting the smallest figure.

• Divisions count differently

  Define each figure in the sheet.

• Your websiteInconsistent scale figures: the homepage and meta description say "more than 100 million guests a year"; every job page on the same site says AEG hosts "more than 160 million guests, promote[s] more than 10,000 shows and present[s] more than 22,000 events" across "300+ venues"; aeggp.com says "75+" venues and "40k+" events on AXS but "more than 36,000 events" lower on the same page; the Ticketing page says AXS serves "more than 400 clients" and, a paragraph later, "more than 1300".Source
• Your websiteGlobal Partnerships division page on aegworldwide.com: "1,000 +" brand partners, "$600 Million +" in annual revenue, "10,000 +" events activated and sold, "135 +" assets, "Voted #1 ... Sports Business Journal 2017 & 2018"; the only calls to action are a link to aeggp.com and "Please email us to learn more" (a mailto link); no form and no routing by property.Source
• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source

Add JobPosting JSON-LD (title, location, employment type, pay range where posted, date posted, valid through) to the job template, and expire pages when roles close.

Part-time event roles fill from local search; better visibility lowers agency and job-board spend.

• Stale postings

  Sync daily with the board.

• Your websiteSitemap (1,464 URLs, October 22, 2026): 1,118 press releases, 150 job pages under /careers/jobs/, 142 division pages (80 music, 22 facilities, 23 real estate, 10 sports) and 13 case studies. Job pages, such as the Mountain Winery audio coordinator, carry no structured data (no JobPosting markup). The board lists 153 open roles; the largest group is event staff.Source

Add an "Upcoming shows" link (the venue's calendar or AXS) above the fold on every venue page, fix renamed venues, and tag the links so Paid Media can see the traffic.

The pages already rank for venue names; a clear next step turns that traffic into ticket sessions.

• Ticketmaster venues

  Link to the venue calendar, not a vendor.

• Your websiteMusic division page: Goldenvoice venues are listed as "Microsoft Theater, The Shrine Auditorium, The Roxy and the El Rey Theater", while aeggp.com lists the venue as Peacock Theater. Venue pages such as El Rey Theater give a history and a single "Visit Website" link, with no show listings or ticket link.Source
• Your websiteSitemap (1,464 URLs, October 22, 2026): 1,118 press releases, 150 job pages under /careers/jobs/, 142 division pages (80 music, 22 facilities, 23 real estate, 10 sports) and 13 case studies. Job pages, such as the Mountain Winery audio coordinator, carry no structured data (no JobPosting markup). The board lists 153 open roles; the largest group is event staff.Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source

Add default and page-specific share images (homepage, divisions, careers, press releases) and check previews on LinkedIn, X and messaging apps.

Corporate pages are shared most on LinkedIn by recruits and partners; a good preview raises clicks.

• Wrong images on old pages

  Use the default where unsure.

• Google PageSpeedHomepage: lab performance 55, lab LCP 13.9 s, 3.2 MB page weight (2.2 MB images), ten third-party tools (Facebook, OneTrust, Tag Manager, The Trade Desk and others); real Chrome visitors pass Core Web Vitals (LCP 1.45 s, INP 82 ms). No social share image on the homepage.Source
• HiringSocial Media Coordinator (Los Angeles, posted October 13, 2026): runs "various social media accounts across all platforms - Instagram, Facebook, LinkedIn, TikTok, Pinterest" with "a consistent content calendar across multiple venues", edits Reels and TikToks, supports influencer campaigns and builds "Newsletter/Email Blast assets".Source

Compress and resize hero images, lazy-load below-the-fold images, and remove tags that no team owns. Keep a budget for future tags.

A lighter page protects the good field scores as content grows and helps visitors on slow phones.

• Breaking tracking

  Test tags in staging.

• Google PageSpeedHomepage: lab performance 55, lab LCP 13.9 s, 3.2 MB page weight (2.2 MB images), ten third-party tools (Facebook, OneTrust, Tag Manager, The Trade Desk and others); real Chrome visitors pass Core Web Vitals (LCP 1.45 s, INP 82 ms). No social share image on the homepage.Source

Publish one naming and UTM standard (division, market, venue, show or festival, objective), enforce it at campaign build, map old campaigns, and build one dashboard of cost per ticket by show.

Consistent data lets AEG move budget between shows and divisions on evidence rather than habit.

• Regions resist

  Start with festivals and the Complex SLC.

• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source
• HiringShow marketing hires posted October 7-15, 2026: two Manager Marketing - Festivals (New York and Los Angeles), a Marketing Coordinator - Goldenvoice ("Build Google campaigns", "coordinating the work of interns and street team"), a Marketing Director in West Palm Beach and a Sr. Marketing Manager for The Complex SLC, who works with "central digital media buying, partnerships, CRM and creative teams" and with "Ticketmaster and AXS on marketing opportunities".Source

Keep a low-cost, always-on program: email and SMS sign-up on every festival page, retargeting of past buyers, short recap and artist content between editions, and early-access offers for those who sign up.

A warm list sells the first wave of tickets at lower cost when the lineup lands.

• List fatigue

  Monthly at most until announcement.

• HiringShow marketing hires posted October 7-15, 2026: two Manager Marketing - Festivals (New York and Los Angeles), a Marketing Coordinator - Goldenvoice ("Build Google campaigns", "coordinating the work of interns and street team"), a Marketing Director in West Palm Beach and a Sr. Marketing Manager for The Complex SLC, who works with "central digital media buying, partnerships, CRM and creative teams" and with "Ticketmaster and AXS on marketing opportunities".Source
• HiringSocial Media Coordinator (Los Angeles, posted October 13, 2026): runs "various social media accounts across all platforms - Instagram, Facebook, LinkedIn, TikTok, Pinterest" with "a consistent content calendar across multiple venues", edits Reels and TikToks, supports influencer campaigns and builds "Newsletter/Email Blast assets".Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source

Use one Airtable base (or the Kings' model) for venue social: show assets, approved copy, artist tags and post times, with templates that auto-fill show details.

Faster posting per show and consistent quality across venues.

• Adoption

  Start with three venues.

• HiringSocial Media Coordinator (Los Angeles, posted October 13, 2026): runs "various social media accounts across all platforms - Instagram, Facebook, LinkedIn, TikTok, Pinterest" with "a consistent content calendar across multiple venues", edits Reels and TikToks, supports influencer campaigns and builds "Newsletter/Email Blast assets".Source
• HiringClub roles: LA Kings Marketing Campaign Manager (posted October 1, 2026) owns "Airtable as Marketing's central project management platform" and the integrated marketing calendar; LA Galaxy Digital Product Manager (October 6) runs "UX, CRO, and site optimization" across "web, app, and ecommerce"; LA Galaxy Producer - Video & Content (October 21) produces "recurring Apple TV programming" and "partner-driven storytelling" for Corporate Partnerships.Source

Build a standard, privacy-safe audience profile (age bands, interests, travel distance, spend bands) per property from AXS and LiveRamp matches, and include a brand-specific overlap in proposals.

Specific overlap answers the buyer's first question: are my customers there?

• Privacy

  Aggregated data only.

• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source
• HiringSr Partnership Sales Manager (Los Angeles, posted September 23, 2026): works with the SVP Corporate Partnerships "with a direct focus on the Los Angeles Kings & Ontario Reign with increased sponsorship goals"; sells "on-site signage, event digital platforms, media, and experiential space packages" and identifies brand marketing executives "within targeted accounts".Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source

Plan each episode with one partner-friendly segment, cut 30-second versions for the partner's channels and a case-study page, and report views to the partner.

Partners renew when they see their brand in content fans watch.

• League media rules

  Clear rights before use.

• HiringClub roles: LA Kings Marketing Campaign Manager (posted October 1, 2026) owns "Airtable as Marketing's central project management platform" and the integrated marketing calendar; LA Galaxy Digital Product Manager (October 6) runs "UX, CRO, and site optimization" across "web, app, and ecommerce"; LA Galaxy Producer - Video & Content (October 21) produces "recurring Apple TV programming" and "partner-driven storytelling" for Corporate Partnerships.Source
• Your websiteCase studies on aegworldwide.com (13 in the sitemap): the only team sponsorship story is McDonald's with the LA Kings for the "2016 - 2017 season"; others include Tele2 naming rights and O2 Wear Rose (2015) and several sustainability projects (Okocup cups, LED lighting). aeggp.com lists six case studies (Nike and Coachella, Allergan and Stagecoach, American Express presents BST Hyde Park, British Airways, Virgin Media, Wells Fargo), none for the LA Kings, Ontario Reign or LA Galaxy.Source

Add contextual ticket modules to news and video pages, test them, and pass match context to the checkout. Track funnel steps from page to purchase.

Ticket prompts at the moment of interest raise conversion without more traffic.

• Clutter

  One module per page.

• HiringClub roles: LA Kings Marketing Campaign Manager (posted October 1, 2026) owns "Airtable as Marketing's central project management platform" and the integrated marketing calendar; LA Galaxy Digital Product Manager (October 6) runs "UX, CRO, and site optimization" across "web, app, and ecommerce"; LA Galaxy Producer - Video & Content (October 21) produces "recurring Apple TV programming" and "partner-driven storytelling" for Corporate Partnerships.Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source

Build a market audience file per venue (past buyers by genre, distance, frequency), match to ad platforms, and set genre-specific lookalikes before each on-sale.

Targeting known fans first cuts cost per ticket in markets where AEG is still building a base.

• Data access across vendors

  Use what each venue owns.

• HiringShow marketing hires posted October 7-15, 2026: two Manager Marketing - Festivals (New York and Los Angeles), a Marketing Coordinator - Goldenvoice ("Build Google campaigns", "coordinating the work of interns and street team"), a Marketing Director in West Palm Beach and a Sr. Marketing Manager for The Complex SLC, who works with "central digital media buying, partnerships, CRM and creative teams" and with "Ticketmaster and AXS on marketing opportunities".Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source
• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source

Give each flyer run and street team member a unique QR and short link to the show page, report scans and sales by area, and shift effort to the best neighborhoods.

Measured street promotion keeps the budget that works and drops what does not.

• Low scan rates

  Offer a small perk for scanning.

• HiringShow marketing hires posted October 7-15, 2026: two Manager Marketing - Festivals (New York and Los Angeles), a Marketing Coordinator - Goldenvoice ("Build Google campaigns", "coordinating the work of interns and street team"), a Marketing Director in West Palm Beach and a Sr. Marketing Manager for The Complex SLC, who works with "central digital media buying, partnerships, CRM and creative teams" and with "Ticketmaster and AXS on marketing opportunities".Source
• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source

Create tiered bundles: Reign-only, Reign plus Kings digital, and full packages; target regional businesses with a short pitch and case study.

Tiered packages open a mid-market that pure Kings pricing leaves out.

• Cannibalizing Kings deals

  Keep exclusive categories at the top tier.

• HiringSr Partnership Sales Manager (Los Angeles, posted September 23, 2026): works with the SVP Corporate Partnerships "with a direct focus on the Los Angeles Kings & Ontario Reign with increased sponsorship goals"; sells "on-site signage, event digital platforms, media, and experiential space packages" and identifies brand marketing executives "within targeted accounts".Source
• Your websiteSports division page lists LA Kings, Ontario Reign, Eisbaren Berlin, Djurgardens IF, LA Galaxy, LA Galaxy II, Hammarby IF, Immortals and AEG Rugby; the Ticketing page describes AXS as "the ticketing partner of choice for more than 1300 of the most sought-after and recognizable brands", including LA28.Source

Add related links to each release (venue page, tickets, partnership contact), tag releases by division and market, and build hub pages per division.

Press traffic then feeds the sales and ticket paths.

• Archive size

  Back-fill recent ones only.

• Your websiteSitemap (1,464 URLs, October 22, 2026): 1,118 press releases, 150 job pages under /careers/jobs/, 142 division pages (80 music, 22 facilities, 23 real estate, 10 sports) and 13 case studies. Job pages, such as the Mountain Winery audio coordinator, carry no structured data (no JobPosting markup). The board lists 153 open roles; the largest group is event staff.Source
• Your websitePress center: recent releases include "AEG and Splitero Grow Relationship with New Founding Partnership at Crypto.com Arena" (October 21, 2026) and "AEG Presents Drives Future Growth in France With the Acquisition of Auguri Productions".Source

Mark renewal windows, member events and upgrade offers in the calendar, brief creative early, and measure renewal rates against campaign timing.

Renewals are the cheapest revenue; aligning campaigns with them protects the base.

• Fatigue

  Member-only channels.

• HiringClub roles: LA Kings Marketing Campaign Manager (posted October 1, 2026) owns "Airtable as Marketing's central project management platform" and the integrated marketing calendar; LA Galaxy Digital Product Manager (October 6) runs "UX, CRO, and site optimization" across "web, app, and ecommerce"; LA Galaxy Producer - Video & Content (October 21) produces "recurring Apple TV programming" and "partner-driven storytelling" for Corporate Partnerships.Source

Invite past event staff to a talent pool, notify them first when their venue posts roles, and track rehire rates.

Rehiring trained staff saves recruiting and training time.

• Low response

  Use SMS.

• Your websiteSitemap (1,464 URLs, October 22, 2026): 1,118 press releases, 150 job pages under /careers/jobs/, 142 division pages (80 music, 22 facilities, 23 real estate, 10 sports) and 13 case studies. Job pages, such as the Mountain Winery audio coordinator, carry no structured data (no JobPosting markup). The board lists 153 open roles; the largest group is event staff.Source

Make aeggp.com the single destination: redirect corporate partnership pages, move case studies with current team, venue and festival proof, and add property pages for the Kings, Reign, Galaxy and major venues.

One complete site gives buyers the proof they need and gives Global Partnerships one funnel to measure.

• SEO loss

  Redirect page by page.

• Your websiteGlobal Partnerships division page on aegworldwide.com: "1,000 +" brand partners, "$600 Million +" in annual revenue, "10,000 +" events activated and sold, "135 +" assets, "Voted #1 ... Sports Business Journal 2017 & 2018"; the only calls to action are a link to aeggp.com and "Please email us to learn more" (a mailto link); no form and no routing by property.Source
• Your websiteCase studies on aegworldwide.com (13 in the sitemap): the only team sponsorship story is McDonald's with the LA Kings for the "2016 - 2017 season"; others include Tele2 naming rights and O2 Wear Rose (2015) and several sustainability projects (Okocup cups, LED lighting). aeggp.com lists six case studies (Nike and Coachella, Allergan and Stagecoach, American Express presents BST Hyde Park, British Airways, Virgin Media, Wells Fargo), none for the LA Kings, Ontario Reign or LA Galaxy.Source
• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source

Run holdout tests by market for comparable shows, compare sell-through with and without paid, and set spend rules by show type.

Money moves from shows that sell themselves to those that need help.

• Artist expectations

  Hold out only secondary channels.

• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source
• HiringShow marketing hires posted October 7-15, 2026: two Manager Marketing - Festivals (New York and Los Angeles), a Marketing Coordinator - Goldenvoice ("Build Google campaigns", "coordinating the work of interns and street team"), a Marketing Director in West Palm Beach and a Sr. Marketing Manager for The Complex SLC, who works with "central digital media buying, partnerships, CRM and creative teams" and with "Ticketmaster and AXS on marketing opportunities".Source

Build a consented, cross-division fan profile (genres, venues, teams, city) and run cross-sell campaigns by market, starting with LA where music, Kings and Galaxy overlap.

Cross-selling to known fans is cheaper than buying new ones.

• Privacy rules differ by region

  Start in one US market.

• HiringSenior Data Analyst - Paid Media (posted October 20, 2026): Paid Media "drives company-wide digital media strategy ... across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships" on Meta, Google Ads, TikTok and programmatic; the analyst builds "a unified view of performance", attribution models "by channel, audience, festival/tour/regional show, and business unit", and enforces "optimal taxonomy" across GA4, Tag Manager, BigQuery and LiveRamp.Source
• Partner siteaeggp.com: "AEG Global Partnerships exclusively represents AEG's unrivaled portfolio"; capabilities in out of home, experiential, digital and hospitality; "75+ Global Venue Network", "40k+ Annual global events on AXS", "45m+ Annual tickets sold"; a contact form with subjects Venues, Music, Sports, Events, Ticketing, Media; AXS gives "unique first-party data on music, sports and event fans".Source
• Your websiteSports division page lists LA Kings, Ontario Reign, Eisbaren Berlin, Djurgardens IF, LA Galaxy, LA Galaxy II, Hammarby IF, Immortals and AEG Rugby; the Ticketing page describes AXS as "the ticketing partner of choice for more than 1300 of the most sought-after and recognizable brands", including LA28.Source