Bold growth playbook

Publish one Spanish page that explains the Bridge in plain words and asks three questions (Medicare Part D, BMI band, qualifying condition). A yes routes to "Check coverage" with a Spanish callback from the bilingual associate within one business day; a no offers the strength program instead.

The Bridge criteria are simple enough to check in a minute, the copay is a clear $50, and the call that follows is exactly what the new bilingual role is measured on (enrollment). A page in the caller's own language converts better than a translated footer link.

H1: ¿Califica para el GLP-1 de Medicare por $50 al mes?
Sub: Responda 3 preguntas. Un miembro de nuestro equipo le llama en español.
1. ¿Tiene un plan de Medicare Parte D?
2. ¿Cuál es su IMC aproximado? (calculadora incluida)
3. ¿Tiene alguna de estas condiciones? (lista)
Si califica: "Pida una llamada" (mañana, tarde) · Si no: "Conozca el programa de fuerza y equilibrio"
Pie: Disponible en California, Texas, Florida y Pensilvania. Solo medicamentos aprobados por la FDA.

• Implying everyone qualifies or overstating drug results

  Show the criteria exactly as CMS sets them and link the clinic page; the Medical Director approves the copy.

• Tracking pixels on a health page

  Keep ad pixels off the page and the form; measure with first-party analytics only (HIPAA).

• HiringCustomer Experience Associate (Bilingual; Spanish): "high volume outreach to new and existing members leading to increased enrollment and program completion rates" by phone, text and email; ">80% phone answer rate"; reports to the Manager of Member Experience.Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source
• Search resultsJuly 2026: Bold added Medicare-backed GLP-1s to its weight program under CMS's Medicare GLP-1 Bridge ($50 copay), paired with strength training and nutrition coaching; coverage describes the Bridge as temporary, set to expire at the end of next year.Source
• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source

Generate a sitemap from the Next.js routes (resources, clinic, science, free lessons), add it to robots.txt and Search Console, and cut the largest mobile images and scripts until the main content shows in under 2.5 seconds.

Search and AI answer engines find and trust pages they can crawl and load quickly. This is the cheapest step that makes every later content idea pay off.

• A sitemap exposes pages meant to be hidden

  Exclude sign-up, member and test pages from it.

• programmable.infoSite scan: no XML sitemap (agebold.com/sitemap.xml does not return one and robots.txt lists none), mobile LCP at the 75th percentile of 4.1 seconds in the Chrome UX Report, HubSpot on the site, HIPAA notice published, DMARC set to reject.Source
• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

Publish a single outcomes page listing each claim, its number, the study or analysis behind it, the year, the population and a link, and point every other mention on the site to it.

Consistent, sourced numbers help with plan buyers, with doctors, and with AI answer engines that quote the clearest source. It also lowers the risk of an unsubstantiated health claim.

• A number goes down when stated precisely

  A smaller, sourced number earns more trust from plans than a larger one without a source.

• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source
• Your websiteScience page: falls "reduced by 46%" after the Balance & Fall Prevention programs, citing JMIR Formative Research (2021); members "2x their amount of activity within 3 months" with no source given.Source
• HiringClinical hires: a Medical Director (multi-state license) for telehealth prevention, weight management and chronic disease care for adults 65+, a Lifestyle Nurse Practitioner licensed in CA and TX, and Licensed Therapists for PA, TX and FL for behavioral health and lifestyle change. Every Bold post says it is "backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures".Source

Add a 60-word answer at the top, the eligibility criteria as a list, the $50 copay, the Bridge end date with its source, a "last reviewed by" line with the clinician's name, FAQ markup, and links to the Spanish check and the clinic.

AI answers and featured snippets favour short, dated, sourced answers. A reviewed-by line from a physician signals the expertise health searches are judged on.

• The Bridge rules or end date change

  Show the review date and recheck the CMS page monthly.

• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• Search resultsJuly 2026: Bold added Medicare-backed GLP-1s to its weight program under CMS's Medicare GLP-1 Bridge ($50 copay), paired with strength training and nutrition coaching; coverage describes the Bridge as temporary, set to expire at the end of next year.Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

Create six hub pages, each with a short guide, the best articles in order, the matching Bold program and one free lesson, and show published and reviewed dates on every article.

Hubs concentrate internal links on the topics plan members search for, and dates tell readers and search engines the advice is current.

• Old articles look stale once dated

  Review and update the oldest third first.

• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source
• Your websiteThe site describes Bold as "personalized, science-backed workouts shown to reduce fall risk" and offers "a free 1-minute test" of strength, mobility and balance; there are trainer, free-lessons and partnerships pages, with "Book a business demo" for plans.Source

Give the outreach team a two-minute script and a text template for day 10 after a member's first session: one question about how it feels, one adjustment (shorter sessions, chair version), and a booked next session.

A personal call that makes the program easier is the cheapest retention tool there is, and completion is what plans pay for and what Bold's outcome numbers rest on.

Hi {name}, this is {agent} from Bold. You started your program last week. How did the first sessions feel?
(If hard) We can switch you to the 10-minute or chair version. Want me to do that now?
(If fine) Great. When is a good time for your next one? I can set a reminder.
Anything stopping you? (tech, pain, time) [log the reason]
Thanks, {name}. Call or text us anytime at 424-577-5266.

• Calls feel like pressure

  Lead with how it feels and offer an easier version, never a hard sell.

• HiringCustomer Experience Associate (Bilingual; Spanish): "high volume outreach to new and existing members leading to increased enrollment and program completion rates" by phone, text and email; ">80% phone answer rate"; reports to the Manager of Member Experience.Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source
• Your websiteNamed member testimonials (Gerrie, 75; Bennett, 66; Susan, 66; Kay, 72) and a quote from Mike Cantor, MD, Chief Medical Officer at Mass Advantage: "making exercise therapy more accessible and approachable for members of all ability levels".Source

When a signed-in member reads an article (knee pain, balance, bone health), recommend the matching lesson in their plan the next day by email or in the app, and track whether it gets done.

Reading about a problem is the moment a member is most motivated to act on it. Linking the two raises completion, which is what plans pay for.

• Using health interests in marketing

  Keep it inside the member relationship and the privacy notice, with no third-party trackers (HIPAA).

• #5 Topic hubs and dates for the resources library: falls, balance, arthritis, bone health, chronic pain and GLP-1

• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source
• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source

Give the test its own page outside sign-up, show a score and what it means, email the results with a two-week plan, and let people send the test to a friend or parent.

A free assessment answers a worry (am I at risk of falling?) before asking for anything. It also produces a reason to talk to a clinician or start a program.

• A low score scares people

  Every band ends with a gentle next step and the option to talk to a clinician.

• Your websiteThe site describes Bold as "personalized, science-backed workouts shown to reduce fall risk" and offers "a free 1-minute test" of strength, mobility and balance; there are trainer, free-lessons and partnerships pages, with "Book a business demo" for plans.Source
• Your websiteScience page: falls "reduced by 46%" after the Balance & Fall Prevention programs, citing JMIR Formative Research (2021); members "2x their amount of activity within 3 months" with no source given.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

Add a page and email series for adult children: how Bold works, how to check a parent's coverage with their permission, how to set up the first session together, and a printable guide.

Adult children search on their parents' behalf and remove the setup barrier. They also tell siblings and friends with parents in the same situation.

• Privacy of the parent

  The member consents and signs up themselves; family never gets health details.

• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source
• Your websiteNamed member testimonials (Gerrie, 75; Bennett, 66; Susan, 66; Kay, 72) and a quote from Mike Cantor, MD, Chief Medical Officer at Mass Advantage: "making exercise therapy more accessible and approachable for members of all ability levels".Source

Add a one-page summary and a simple "refer a patient" link to the PCP updates, and give practices in the four clinic states a referral pad and a fax or e-referral option.

Doctors trust programs whose results they see in their own patients. A referral from a PCP is the strongest reason an older adult starts.

• Referral payments or gifts

  No payments or gifts to referring doctors (anti-kickback rules); counsel reviews the kit.

• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source
• HiringClinical hires: a Medical Director (multi-state license) for telehealth prevention, weight management and chronic disease care for adults 65+, a Lifestyle Nurse Practitioner licensed in CA and TX, and Licensed Therapists for PA, TX and FL for behavioral health and lifestyle change. Every Bold post says it is "backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures".Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source

Build a short pack that maps Bold's outcomes to the Health Outcomes Survey questions on physical activity, falls risk and physical health, with the evidence table, a sample member report and an enrollment plan for a plan's eligible members.

Plan quality leaders have budgets tied to measures. Speaking their measure language shortens the sale and helps renewals.

• Claiming an effect on Star Ratings without evidence

  Present measures Bold supports, not guaranteed rating changes.

• #3 One evidence table behind every outcome number (the site says falls fell 40% in one place and 46% in another)

• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source
• Your websiteNamed member testimonials (Gerrie, 75; Bennett, 66; Susan, 66; Kay, 72) and a quote from Mike Cantor, MD, Chief Medical Officer at Mass Advantage: "making exercise therapy more accessible and approachable for members of all ability levels".Source
• Competitor researchSilverSneakers is available through specific Medicare plans, with gym access at 11,000+ locations and an online library that includes fall-prevention videos; Renew Active comes with select UnitedHealthcare Medicare Advantage plans.See the research Source

A dedicated chronic pain page (who qualifies, what a visit covers, the exercise program) and a monthly webinar with a Bold clinician, linked from the arthritis and pain hubs.

Pain is a daily reason to seek help, and covered visits remove the cost barrier. It also fills the clinic schedule when GLP-1 demand shifts.

• Pain claims

  No promise of pain relief; describe what care includes.

• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• HiringClinical hires: a Medical Director (multi-state license) for telehealth prevention, weight management and chronic disease care for adults 65+, a Lifestyle Nurse Practitioner licensed in CA and TX, and Licensed Therapists for PA, TX and FL for behavioral health and lifestyle change. Every Bold post says it is "backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures".Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source

Turn each webinar into eight 30 to 60 second clips with captions in large type, posted on Facebook, YouTube and Instagram, each ending with the free test or coverage check.

People over 65 are heavy Facebook and YouTube users, and a clinician answering one question in a minute is the content they share.

• Medical questions in comments

  Route to the care team by private message; never diagnose in public.

• Your websiteResources: 84+ articles and webinars, led by GLP-1 and Medicare coverage pieces ("Does Medicare Cover GLP-1s for Weight Loss? The Medicare GLP-1 Bridge Program Explained", "Medicare now covers chronic pain management"); no dates on articles and no topic hubs for falls, balance, arthritis, bone health or GLP-1.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

For each new state: a state page, local press release, outreach list from partner plans, Spanish materials where relevant, and a launch webinar, all ready before the first clinician is licensed.

Launches concentrate attention, and a repeatable playbook means each state fills its clinicians' schedules faster than the last.

• Booking patients before a clinician is licensed

  Open booking only once licensing is confirmed.

• HiringClinical hires: a Medical Director (multi-state license) for telehealth prevention, weight management and chronic disease care for adults 65+, a Lifestyle Nurse Practitioner licensed in CA and TX, and Licensed Therapists for PA, TX and FL for behavioral health and lifestyle change. Every Bold post says it is "backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures".Source
• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source

A weekly 60-second move from a named trainer (one balance move, one strength move), posted on social and embedded in the resources hubs.

Familiar faces build trust with older adults, and a single useful move is easy to try and share.

• Injury from a move without supervision

  Safety notes and chair versions in every video.

• Your websiteNamed member testimonials (Gerrie, 75; Bennett, 66; Susan, 66; Kay, 72) and a quote from Mike Cantor, MD, Chief Medical Officer at Mass Advantage: "making exercise therapy more accessible and approachable for members of all ability levels".Source
• Your websiteThe site describes Bold as "personalized, science-backed workouts shown to reduce fall risk" and offers "a free 1-minute test" of strength, mobility and balance; there are trainer, free-lessons and partnerships pages, with "Book a business demo" for plans.Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

Offer each partner plan a ready-made, plan-approved campaign (mail, email, phone outreach by Bold's team, a plan-branded landing page) and report enrollment back each month.

Plans want utilization of the benefits they pay for, and Bold's team already does high-volume outreach. Turning eligibility into enrollment is the biggest lever on revenue.

• CMS rules on marketing to plan members

  Plans approve all member-facing materials; Bold does not market the plans themselves.

• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• HiringCustomer Experience Associate (Bilingual; Spanish): "high volume outreach to new and existing members leading to increased enrollment and program completion rates" by phone, text and email; ">80% phone answer rate"; reports to the Manager of Member Experience.Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source

Build a "strength after GLP-1" track (muscle preservation, nutrition, weight maintenance), tell members about it from their first visit, and plan the transition messaging and clinic capacity months before the end date.

Losing muscle on weight-loss drugs is a known concern for older adults, and Bold's exercise program is the answer. Planning early keeps the members the Bridge brought in.

• Members stop the drug without guidance

  Clinicians plan each member's change in medication.

• Search resultsJuly 2026: Bold added Medicare-backed GLP-1s to its weight program under CMS's Medicare GLP-1 Bridge ($50 copay), paired with strength training and nutrition coaching; coverage describes the Bridge as temporary, set to expire at the end of next year.Source
• Your websiteClinic page: 45-minute virtual visits, FDA-approved GLP-1s only ("never compounded"), in-network with Medicare, "78% of Bold patients pay $0 out of pocket for virtual appointments"; the Medicare GLP-1 Bridge is a $50 monthly copay for Part D members who meet BMI and condition criteria; the clinic serves California, Texas, Florida and Pennsylvania.Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source

Spanish lessons and trainers, Spanish clinic visits, a Spanish resources hub and Spanish outreach, launched state by state starting with Texas and Florida.

Few digital health programs for older adults are fully in Spanish. It opens a large, underserved group that partner plans need to reach.

• Thin content in Spanish disappoints

  Launch only once the core program is complete in Spanish.

• #1 A Spanish-language "Do I qualify for the $50 Medicare GLP-1?" check for Texas, Florida and California, answered by the bilingual team

• HiringCustomer Experience Associate (Bilingual; Spanish): "high volume outreach to new and existing members leading to increased enrollment and program completion rates" by phone, text and email; ">80% phone answer rate"; reports to the Manager of Member Experience.Source
• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• HiringClinical hires: a Medical Director (multi-state license) for telehealth prevention, weight management and chronic disease care for adults 65+, a Lifestyle Nurse Practitioner licensed in CA and TX, and Licensed Therapists for PA, TX and FL for behavioral health and lifestyle change. Every Bold post says it is "backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures".Source

Partner with 20 senior centers and libraries for monthly in-person demos: a short class, help signing up on a tablet, and coverage checks on the spot.

Community spaces are trusted, free to partner with, and full of the exact audience. One demo can enroll a room.

• Free gifts to Medicare beneficiaries

  Keep giveaways nominal and reviewed under beneficiary-inducement rules.

• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• Your websiteNamed member testimonials (Gerrie, 75; Bennett, 66; Susan, 66; Kay, 72) and a quote from Mike Cantor, MD, Chief Medical Officer at Mass Advantage: "making exercise therapy more accessible and approachable for members of all ability levels".Source
• Your websiteThe site describes Bold as "personalized, science-backed workouts shown to reduce fall risk" and offers "a free 1-minute test" of strength, mobility and balance; there are trainer, free-lessons and partnerships pages, with "Book a business demo" for plans.Source

Publish yearly findings (how balance changes by age, what improves fastest, which habits help most) with a methodology, and pitch to health reporters.

Original data earns press and links that ads cannot, and it positions Bold as the authority on healthy aging.

• Re-identification

  Publish only aggregates above a minimum group size.

• Your websiteThe site describes Bold as "personalized, science-backed workouts shown to reduce fall risk" and offers "a free 1-minute test" of strength, mobility and balance; there are trainer, free-lessons and partnerships pages, with "Book a business demo" for plans.Source
• Your websiteHomepage outcomes: "Bold members see a more than 2x increase in weekly physical activity levels" (cited to JMIR) and "a 40% reduction in falls and related hospitalizations" (cited to a "Health system analysis, 2024"); Bold says it helps plans "improve quality and Star Ratings, achieve stronger HOS performance, and reduce total cost of care".Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source

A simple lookup by plan name that says whether Bold is included and how to start, promoted in October and November, with no plan recommendations.

It meets people at the moment they are comparing benefits and gives partner plans a reason to mention Bold in their own materials.

• Acting as a plan marketer

  Never compare or recommend plans; only state whether Bold is included.

• Your websiteHomepage: "Thrive after 65 with a modern approach to aging well"; virtual doctors, personalized exercise and nutrition plans and GLP-1 prescriptions "covered by insurance for eligible members"; "Available at no cost to 12 million Medicare members nationwide"; "*Available in CA, TX, FL, and PA, with more on the way."Source
• Competitor researchSilverSneakers is available through specific Medicare plans, with gym access at 11,000+ locations and an online library that includes fall-prevention videos; Renew Active comes with select UnitedHealthcare Medicare Advantage plans.See the research Source
• HiringGrowth Marketing Manager (Content): "Find new ways to utilize Bold's enormous content library", own SEO, "Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews", "Build a content feedback loop between acquisition and retention", own organic social, write for "a 65+ audience"; reports to the Director of Member Engagement. The Greenhouse copy of this post now returns 404, so it may be filled.Source