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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Agency 39A
Agency 39A logo

growth playbook · Oct 21, 2026

agency39a.com (opens in a new tab)

Agency 39A growth playbook

Diagnosis

Agency 39A has a clear, current position (compliance-first transformation for regulated industries), strong case studies such as CLSI, and timely thinking on AI search and consent.

The site leaks leads in ways that matter for that position: every contact form is hidden until a visitor accepts marketing cookies and the contact page has no email or phone, packaged offers have no prices, proof is not matched to industry pages, and 2023 job and event pages are still live.

This playbook first gives non-consenting visitors a working contact path, publishes starting prices and fixes stale pages, then builds industry proof, a search demand gap report, account-based HubSpot outreach and law firm partnerships, with an aggregate consent study and recurring assessments as the big bets.

Growth Score

6/10

Biggest Opportunity

Make the site itself the demo: a consent-free contact path, measured AI citations and a public accessibility statement turn what the agency sells into proof buyers can check.

Biggest Risk

Larger healthcare and B2B agencies (Primacy, Bluetext) and association specialists compete for the same buyers, and a consent setup that hides forms can quietly cut inbound leads without showing up in analytics.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give visitors who reject cookies a way to contact you: a consent-free form, an email address and a booking link

    Open the contact page with cookies rejected and note what a prospect sees.

    High impact First result in 2 weeks
  2. 2

    Publish starting prices for the assessments and the Grow 32/64/96 tiers

    Agree a starting price for the Baseline Assessment.

    High impact First result in 1 month
  3. 3

    Take down the 2023 job posts and the 2023 summit page

    Unpublish closed roles.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    2 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 8Fill-ins · 6Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Every "Let's talk" form on agency39a.com, including the contact page, is replaced by a notice until the visitor accepts marketing cookies. A visitor who clicks "Reject all cookies" (exactly the privacy-minded healthcare, life sciences and legal buyer Agency 39A sells to) finds no form, and the contact page lists two office addresses but no email address or phone number. The site's own consent setup is turning away the buyers most likely to value it.

    High impactLow effort First result in 2 weeks VP of Experience Strategy and…

    First action

    Open the contact page with cookies rejected and note what a prospect sees.

    How to measure it

    Monthly qualified inquiries

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Reproduce the problem

      Reject cookies on desktop and phone and record each page with a form.

      Digital Strategist 1 hour

    2. 2

      Build the native form

      Webflow form with the same fields and a separate marketing opt-in.

      Webflow developer 2 days

    3. 3

      Connect to HubSpot

      Server-side submission through the Forms API, no tracking cookie.

      HubSpot strategist 2 days

    4. 4

      Add direct contact

      An email address and a booking link on the contact page.

      Chief Operating Officer 1 hour

    5. 5

      Roll out

      Homepage, contact, Pathfinder and compliance pages.

      Webflow developer 2 days

    6. 6

      Measure

      Submissions by consent state for 60 days.

      Digital Strategist 60 days

    First result
    2 weeks
    Cost
    Developer time only
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Add an email address and a booking link to the contact page today.

    Why it works

    Keep the gate on the tracking, not on the conversation. Build the contact form natively in Webflow (no third-party script needed to render it) and pass submissions to HubSpot server-side through the Forms API, with a separate, unticked box for marketing email. Add a plain email address and a booking link on the contact page, and show the form to everyone regardless of consent state. Count submissions server-side by consent state so you can see what was being lost.

    Visitors who decline cookies have not declined to talk; a form that works without marketing scripts recovers those leads and becomes a live demo of the consent-first build the agency sells.

    Ready to use

    CopyContact page block

    Talk to a strategist
    
    This form works with or without cookies. We only use your details to reply.
    
    [Name] [Work email] [Company] [What are you working on?]
    [ ] Also send me Agency 39A insights (optional)
    [Send]
    
    Prefer email? hello@<your domain>
    Prefer a call? [Book 30 minutes]

    Risks and how to handle them

    • Spam without the scripted form

      Add a honeypot field and server-side rate limits.

    • Losing attribution for non-consenting leads

      Ask "How did you hear about us?" on the form.

    Evidence

    • Your websiteEvery "Let's talk" form (homepage, contact page, Pathfinder Discovery, the compliance pages) shows this in place of the form until marketing cookies are accepted: "In order to protect your privacy, we block all forms and scripts until you accept marketing cookies. Please accept marketing cookies to load this form." The contact page lists offices at 555 W 5th St, Los Angeles and 400 Concar Dr., San Mateo, with no email address or phone number; the cookie banner offers "Reject all cookies".Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
    • Your websiteHubSpot services page: "Agency 39A is a Gold-Tier HubSpot Solutions Partner", covering Marketing, Sales, Service, Content, Operations and Revenue Hubs; the primary site is built on Webflow with HubSpot "as the growth platform behind it". Partner technologies listed include Anthropic ("Claude-powered AI automation inside HubSpot workflows"), Salesforce, NetSuite, NetForum, Umbraco and Shopify.Source
  • 02

    The Digital Assessment, the Quarterly Digital Accountability Assessment and the Fractional Growth Team each have three named tiers, but none shows a price or a scope. Buyers in healthcare and life sciences need a budget figure before they can involve procurement.

    High impactLow effort First result in 1 month Chief Executive Officer

    First action

    Agree a starting price for the Baseline Assessment.

    How to measure it

    Assessment requests

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Set prices

      From prices for nine tiers.

      Chief Executive Officer 1 week

    2. 2

      Write scopes

      Deliverables and timelines.

      Chief Operating Officer 3 days

    3. 3

      Update pages

      Three offer pages.

      Webflow developer 1 day

    4. 4

      Add proof

      One result per tier.

      Digital Strategist 2 days

    5. 5

      Train sales

      Same numbers on calls.

      Chief Executive Officer 1 day

    6. 6

      Review

      Inquiry quality.

      Chief Operating Officer monthly

    First result
    1 month
    Cost
    $0
    Owner
    Chief Executive Officer

    Smallest test

    Publish the Baseline Assessment price first.

    Why it works

    Add "from $X" prices, the deliverables and the typical timeline to each tier, and a short "what you get in week one" list. Keep a "custom" option for Scale and Grow 96.

    Price anchors filter out poor-fit leads and speed up the right ones, and fixed-scope offers are easier to buy than open engagements.

    Risks and how to handle them

    • Competitors undercut

      Price the outcome, not hours.

    Evidence

    • Your websitePackaged offers without prices: the Digital Assessment ("15 critical areas") in Baseline, Growth and Scale tiers; a Quarterly Digital Accountability Assessment with an audit log and a 60-minute executive session each quarter; a Fractional Growth Team in Grow 32, Grow 64 and Grow 96 tiers, each with a CMO, strategists, designers, developers and analysts.Source
    • Your websiteCLSI case study: in 6 months "145% Increase in subscription page traffic", "48% Conversion rate on embedded CTAs", "70% Increase in on-site search engagement". The audit found "4.17 million non-branded searches a year, converting at a click-through rate of just 1.6%", 4,607 pages with no title tags and analytics with duplicate tags running for three years; discovery covered 27 stakeholder interviews and 23 systems.Source
  • 03

    The careers page leads with an Associate Program Manager and a Design Researcher "Posted on Aug 23, 2023" and "Aug 08, 2023", and the Patient Experience Summit page still invites visitors to meet at the 2023 summit. Buyers checking an agency's health notice dates like these.

    Medium impactLow effort First result in 1 week Chief Operating Officer

    First action

    Unpublish closed roles.

    How to measure it

    Stale dated pages

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Check roles

      Which are open.

      Chief Operating Officer 1 hour

    2. 2

      Unpublish or update

      Careers items.

      Webflow developer 1 hour

    3. 3

      Replace the summit page

      Events for 2026-27.

      VP of Experience Strategy and Digital Marketing 1 day

    4. 4

      Redirect

      Old event URL.

      Webflow developer 1 hour

    5. 5

      Audit others

      Search the site for 2023.

      Digital Strategist 1 day

    6. 6

      Set reviews

      Quarterly page check.

      Chief Operating Officer quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Chief Operating Officer

    Smallest test

    Unpublish the two 2023 roles today.

    Why it works

    Remove or re-date the roles that are not open, replace the summit page with a "where to meet us" page for 2026-27 events, and add a review date to every evergreen page.

    Fresh signals reassure enterprise buyers and stop applicants wasting time on closed roles.

    Risks and how to handle them

    • Losing a ranking page

      Redirect to the closest current page.

    Evidence

    • Your websiteCareers page lists UX/UI Designer, Associate Program Manager ("Posted on Aug 23, 2023"), Design Researcher ("Posted on Aug 08, 2023"), Digital Marketing Intern and UX/UI Intern. The Patient Experience Summit page still invites visitors to "Speak with us at the 2023 Patient Experience Summit".Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
  • 04

    Agency 39A published eight articles in one week of October 2026, but the article pages carry an empty og:image tag, so links shared on LinkedIn show no image.

    Medium impactLow effort First result in 2 weeks Digital Strategist

    First action

    Add a default image field to the insights template.

    How to measure it

    LinkedIn referral sessions

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Design a template

      Title over brand art.

      UX/UI Designer 1 day

    2. 2

      Add a CMS field

      Share image per article.

      Webflow developer 2 hours

    3. 3

      Back-fill

      The last 20 articles.

      Digital Strategist 1 day

    4. 4

      Inspect previews

      LinkedIn post inspector.

      Digital Strategist 1 hour

    5. 5

      Post

      Re-share the October articles.

      VP of Experience Strategy and Digital Marketing 1 week

    6. 6

      Measure

      LinkedIn sessions.

      Digital Strategist monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Digital Strategist

    Smallest test

    Fix one article and share it.

    Why it works

    Set a templated share image in the Webflow CMS (title on a brand background, generated per article), and check previews in LinkedIn's post inspector.

    LinkedIn is where B2B buyers see agency thinking; a full preview gets more clicks than a bare link.

    Risks and how to handle them

    • Cached previews

      Re-scrape in the inspector.

    Evidence

    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websiteInsight article "Your AI traffic didn't drop. Your measurement did." (October 17, 2026) recommends measuring AI visibility in three layers: "Citations: whether you are named when buyers ask the questions that decide deals", "Demand: branded search and direct visits", "Outcomes: total conversions". The Agent Experience page promises "Structured, machine-readable data" and "Factual, citable content built for AI answer engines".Source
  • 05

    The CIPA page offers an exposure check using "the same kind of crawl plaintiff-side tools use", but visitors only see a request button. Marketing and legal leaders need to see what they will get before sharing it internally.

    High impactLow effort First result in 1 month Compliance strategist

    First action

    Redact a past report with the client's permission.

    How to measure it

    Exposure check requests

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Pick a report

      With client consent.

      Compliance strategist 1 week

    2. 2

      Redact

      Remove identifying details.

      Compliance strategist 2 days

    3. 3

      Design

      Two clear pages.

      UX/UI Designer 2 days

    4. 4

      Publish

      On the compliance page.

      Webflow developer 1 day

    5. 5

      Follow up

      Walkthrough offer.

      Compliance strategist ongoing

    6. 6

      Measure

      Requests and closes.

      Chief Operating Officer monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Compliance strategist

    Smallest test

    Share the sample with three prospects.

    Why it works

    Publish a two-page redacted sample: trackers firing before consent, where the data goes, risk level and fix order. Gate the full sample behind the same consent-free form, and offer a 15-minute walkthrough.

    A sample makes an abstract risk concrete and gives the champion something to forward to counsel.

    Risks and how to handle them

    • Seen as legal advice

      Add a clear note that it is a technical review.

    Evidence

    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
    • Your websiteEvery "Let's talk" form (homepage, contact page, Pathfinder Discovery, the compliance pages) shows this in place of the form until marketing cookies are accepted: "In order to protect your privacy, we block all forms and scripts until you accept marketing cookies. Please accept marketing cookies to load this form." The contact page lists offices at 555 W 5th St, Los Angeles and 400 Concar Dr., San Mateo, with no email address or phone number; the cookie banner offers "Reject all cookies".Source
  • 06

    In Google's phone test the largest element is the headline text itself, and it takes 8.4 seconds to appear because render-blocking files cost about 3.9 seconds and fonts weigh 390 KB. The rest of the scores are excellent (accessibility 97, SEO 100).

    Medium impactLow effort First result in 2 weeks Webflow developer

    First action

    Subset the headline font.

    How to measure it

    Lab LCP on mobile

    Now
    –
    Target
    Under 3s
    By
    30 days

    Steps

    1. 1

      Profile

      Fonts and blocking files.

      Webflow developer 1 day

    2. 2

      Subset fonts

      Latin only, two weights.

      Webflow developer 1 day

    3. 3

      Inline critical CSS

      Above-the-fold styles.

      Webflow developer 1 day

    4. 4

      Defer scripts

      Non-essential only.

      Webflow developer 1 day

    5. 5

      Fix contrast

      The one accessibility issue.

      UX/UI Designer 1 hour

    6. 6

      Retest

      PageSpeed.

      Webflow developer 1 hour

    First result
    2 weeks
    Cost
    Developer time
    Owner
    Webflow developer

    Smallest test

    Preload the headline font and retest.

    Why it works

    Preload and subset the headline font with font-display swap, inline the critical CSS, defer the consent manager's non-essential scripts and the jQuery bundle, and fix the headline's layout shift. Retest in PageSpeed.

    A slow first impression on mobile undercuts a pitch about performance, and the fix is mostly fonts.

    Risks and how to handle them

    • Font flash

      Match fallback metrics.

    Evidence

    • Google PageSpeedHomepage on mobile: performance 62/100, accessibility 97, best practices 100, SEO 100. In the lab test the main content (the H1 "Digital transformation for complex B2B.") takes 8.4s to appear; render-blocking requests cost about 3.9s and fonts weigh 390 KB of a 1.2 MB page. One accessibility issue: insufficient color contrast. There is not enough real-visitor traffic for Chrome field data.Source

This quarter 10

The core plays for the next three months.

  • 07

    Agency 39A has 32 case studies with strong numbers (CLSI: 145% more subscription page traffic, 48% CTA conversion), but the nine industry pages describe services without linking their own proof. The same single testimonial appears across the site.

    High impactMedium effort First result in 1 quarter Digital Strategist

    First action

    Map each case study to an industry.

    How to measure it

    Industry page conversion

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Map cases

      Industry by industry.

      Digital Strategist 2 days

    2. 2

      Pick numbers

      One per case.

      Digital Strategist 1 week

    3. 3

      Collect quotes

      One per industry.

      VP of Experience Strategy and Digital Marketing 1 month

    4. 4

      Design blocks

      Reusable CMS component.

      UX/UI Designer 1 week

    5. 5

      Publish

      Nine pages.

      Webflow developer 1 week

    6. 6

      Measure

      Conversions by page.

      Digital Strategist monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Digital Strategist

    Smallest test

    Update the associations page with CLSI first.

    Why it works

    On each industry page, add the two most relevant case studies with one headline number each (Vortex Optics on firearms and optics, CLSI on associations, MD Anderson and Cleveland Clinic on healthcare, Thermo Fisher on life sciences) and a quote from that sector.

    Buyers want proof from their own industry; a number on the page they landed on shortens the path to a call.

    Risks and how to handle them

    • Client approval for quotes

      Start with published case studies.

    Evidence

    • Your websiteCLSI case study: in 6 months "145% Increase in subscription page traffic", "48% Conversion rate on embedded CTAs", "70% Increase in on-site search engagement". The audit found "4.17 million non-branded searches a year, converting at a click-through rate of just 1.6%", 4,607 pages with no title tags and analytics with duplicate tags running for three years; discovery covered 27 stakeholder interviews and 23 systems.Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websiteThe same single testimonial ("Brett / San Ysidro Health") appears on the homepage and service pages; the site has two testimonials in total.Source
    • Your websiteIndustry pages: firearms and optics (with a Vortex Optics case study and BigCommerce "Enterprise SaaS commerce that supports firearms out of the box"), associations ("grow membership", NetForum integration, chapters launching pages "without violating branding or accessibility standards"), plus biotech, healthcare, life sciences, pharma, B2B SaaS, B2B eCommerce and manufacturing.Source
  • 08

    The CLSI audit found 4.17 million non-branded searches a year converting at just 1.6% and thousands of pages without titles: demand the organization already had but did not capture. Many member and standards organizations have the same problem.

    High impactMedium effort First result in 1 quarter VP of Experience Strategy and…

    First action

    Write the report template from the CLSI audit.

    How to measure it

    Paid gap reports

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Template

      From the CLSI audit.

      Digital Strategist 2 weeks

    2. 2

      Price

      Fixed fee.

      Chief Executive Officer 1 week

    3. 3

      Landing page

      With a sample.

      Webflow developer 1 week

    4. 4

      Target list

      50 associations.

      VP of Experience Strategy and Digital Marketing 2 weeks

    5. 5

      Outreach

      Email and LinkedIn.

      VP of Experience Strategy and Digital Marketing 1 month

    6. 6

      Convert

      Into Pathfinder Discovery.

      Chief Executive Officer ongoing

    First result
    1 quarter
    Cost
    Staff time
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Run one free gap report for a prospect.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Package a fixed-price report from Search Console data: impressions, click-through, missing titles and the top 20 pages to fix, with the revenue at stake. Offer it to associations and life sciences firms as the entry to Pathfinder Discovery.

    A report built on the prospect's own data shows the size of the prize in their numbers, which is the strongest reason to start a project.

    Risks and how to handle them

    • Access to Search Console

      Offer a read-only setup guide.

    Evidence

    • Your websiteCLSI case study: in 6 months "145% Increase in subscription page traffic", "48% Conversion rate on embedded CTAs", "70% Increase in on-site search engagement". The audit found "4.17 million non-branded searches a year, converting at a click-through rate of just 1.6%", 4,607 pages with no title tags and analytics with duplicate tags running for three years; discovery covered 27 stakeholder interviews and 23 systems.Source
    • Your websiteIndustry pages: firearms and optics (with a Vortex Optics case study and BigCommerce "Enterprise SaaS commerce that supports firearms out of the box"), associations ("grow membership", NetForum integration, chapters launching pages "without violating branding or accessibility standards"), plus biotech, healthcare, life sciences, pharma, B2B SaaS, B2B eCommerce and manufacturing.Source
    • Your websitePackaged offers without prices: the Digital Assessment ("15 critical areas") in Baseline, Growth and Scale tiers; a Quarterly Digital Accountability Assessment with an audit log and a 60-minute executive session each quarter; a Fractional Growth Team in Grow 32, Grow 64 and Grow 96 tiers, each with a CMO, strategists, designers, developers and analysts.Source
  • 09

    Agency 39A is a Gold-Tier HubSpot Solutions Partner and has an account-based marketing practice. Healthcare and life sciences companies on HubSpot face both CRM sprawl and consent rules, which is exactly the agency's overlap.

    High impactMedium effort First result in 1 quarter HubSpot strategist

    First action

    Build the first 25 accounts.

    How to measure it

    Meetings booked

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Build the list

      HubSpot users in target sectors.

      Digital Strategist 2 weeks

    2. 2

      Find contacts

      Marketing and RevOps leaders.

      Digital Strategist 1 week

    3. 3

      Write sequences

      Three touches.

      VP of Experience Strategy and Digital Marketing 1 week

    4. 4

      Run

      Email and LinkedIn.

      VP of Experience Strategy and Digital Marketing 1 month

    5. 5

      Hold calls

      Health checks.

      HubSpot strategist ongoing

    6. 6

      Report

      Pipeline in HubSpot.

      Chief Operating Officer monthly

    First result
    1 quarter
    Cost
    Data tool costs
    Owner
    HubSpot strategist

    Smallest test

    Send the sequence to 25 accounts.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of 100 healthcare and life sciences companies using HubSpot, identify marketing and RevOps leaders, and run a three-touch sequence offering a consent-safe HubSpot health check. Track it as an ABM program in HubSpot.

    A narrow list with a specific offer beats broad campaigns for a specialist agency.

    Risks and how to handle them

    • Cold outreach annoys

      Lead with a useful check, not a pitch.

    Evidence

    • Your websiteHubSpot services page: "Agency 39A is a Gold-Tier HubSpot Solutions Partner", covering Marketing, Sales, Service, Content, Operations and Revenue Hubs; the primary site is built on Webflow with HubSpot "as the growth platform behind it". Partner technologies listed include Anthropic ("Claude-powered AI automation inside HubSpot workflows"), Salesforce, NetSuite, NetForum, Umbraco and Shopify.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
  • 10

    Agency 39A published eight timely articles in October 2026 on AI search, agents and consent, and runs HubSpot newsletters. The audience that cares (marketing, RevOps and privacy counsel) rarely reads agency blogs directly.

    Medium impactLow effort First result in 1 quarter VP of Experience Strategy and…

    First action

    Draft the first issue from October's articles.

    How to measure it

    Brief subscribers

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Set format

      Three items, one action each.

      VP of Experience Strategy and Digital Marketing 1 day

    2. 2

      Draft

      From recent articles.

      Digital Strategist 1 week

    3. 3

      Build the list

      Clients and prospects.

      HubSpot strategist 1 week

    4. 4

      Send

      Monthly.

      VP of Experience Strategy and Digital Marketing monthly

    5. 5

      Repost

      CEO LinkedIn.

      Chief Executive Officer monthly

    6. 6

      Measure

      Opens and replies.

      Digital Strategist monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Send issue one to current clients.

    Why it works

    Send a monthly brief: three changes that matter, one action each, and a link to the full article. Invite clients' legal teams to subscribe, and repurpose each issue as a LinkedIn post from the CEO.

    A regular, useful brief keeps the agency in mind between projects and reaches the legal stakeholders who approve compliance work.

    Risks and how to handle them

    • Low opens

      Test subject lines on the first three issues.

    Evidence

    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websiteInsight article "Your AI traffic didn't drop. Your measurement did." (October 17, 2026) recommends measuring AI visibility in three layers: "Citations: whether you are named when buyers ask the questions that decide deals", "Demand: branded search and direct visits", "Outcomes: total conversions". The Agent Experience page promises "Structured, machine-readable data" and "Factual, citable content built for AI answer engines".Source
    • Your websitePress: CEO Shanon Marks joined the Forbes Agency Council (April 2025) and was nominated for the NSBA (July 2026). Leadership: Shanon Marks (CEO and founder), Nancy Tai (COO), Steve Stanzione (VP of Experience Strategy and Digital Marketing); team spotlight Brittney Lubeski (Digital Strategist).Source
  • 11

    Agency 39A's compliance pages talk about demand letters and counsel-ready documentation. Privacy lawyers see the same clients but do not build tag setups; the agency does not give legal advice. Each needs the other.

    High impactMedium effort First result in 1 quarter Compliance strategist

    First action

    List five privacy firms serving healthcare.

    How to measure it

    Partner-referred projects

    Now
    –
    Target
    4 a year
    By
    4 quarters

    Steps

    1. 1

      Pick firms

      Healthcare and life sciences privacy.

      Chief Executive Officer 2 weeks

    2. 2

      Agree format

      Roles and topics.

      Compliance strategist 1 week

    3. 3

      Promote

      Both lists.

      VP of Experience Strategy and Digital Marketing 1 month

    4. 4

      Host

      First session.

      Compliance strategist 1 day

    5. 5

      Follow up

      Exposure checks.

      Compliance strategist 2 weeks

    6. 6

      Review

      Referrals both ways.

      Chief Executive Officer quarterly

    First result
    1 quarter
    Cost
    Webinar tools
    Owner
    Compliance strategist

    Smallest test

    Pitch one firm this month.

    Why it works

    Partner with one or two privacy firms for a quarterly webinar: the lawyer covers the rules, the agency shows the technical fix. Share the attendee list (with consent) and refer work both ways.

    Referrals from counsel come with trust, and the joint format answers both the legal and the technical question at once.

    Risks and how to handle them

    • Conflicts between firms

      Keep each partnership topic-specific.

    Evidence

    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
    • Your websitePress: CEO Shanon Marks joined the Forbes Agency Council (April 2025) and was nominated for the NSBA (July 2026). Leadership: Shanon Marks (CEO and founder), Nancy Tai (COO), Steve Stanzione (VP of Experience Strategy and Digital Marketing); team spotlight Brittney Lubeski (Digital Strategist).Source
  • 12

    The YouTube channel has 4 subscribers and 345 views across 16 videos, while the insight articles are timely and specific. B2B buyers watch short video in their LinkedIn feed, not on agency YouTube channels.

    Medium impactMedium effort First result in 1 quarter VP of Experience Strategy and…

    First action

    Film one explainer this week.

    How to measure it

    Average views per video

    Now
    –
    Target
    1,000
    By
    1 quarter

    Steps

    1. 1

      Pick articles

      Top four this quarter.

      VP of Experience Strategy and Digital Marketing 1 day

    2. 2

      Script

      One point each.

      Digital Strategist 1 week

    3. 3

      Film

      Phone or webcam is fine.

      VP of Experience Strategy and Digital Marketing 1 day

    4. 4

      Post

      Native LinkedIn.

      Chief Executive Officer weekly

    5. 5

      Archive

      Upload to YouTube.

      Digital Strategist weekly

    6. 6

      Measure

      Views and profile visits.

      Digital Strategist monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Post one explainer.

    Why it works

    Record a two-minute explainer for each major article (one point, one screen, one action) and post it natively on LinkedIn from the CEO and VP, with the full article in the comments. Keep YouTube as an archive.

    Native LinkedIn video reaches the people the agency sells to, using content it already writes.

    Risks and how to handle them

    • Time on camera

      Rotate presenters.

    Evidence

    • YouTubeYouTube channel @agency39a: 4 subscribers, 16 videos, 345 total views.Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websitePress: CEO Shanon Marks joined the Forbes Agency Council (April 2025) and was nominated for the NSBA (July 2026). Leadership: Shanon Marks (CEO and founder), Nancy Tai (COO), Steve Stanzione (VP of Experience Strategy and Digital Marketing); team spotlight Brittney Lubeski (Digital Strategist).Source
  • 13

    The Agent Experience page sells "machine-readable data" and "citable content", and the October article recommends tracking citations, demand and outcomes. The agency can show it works by publishing its own results.

    High impactMedium effort First result in 1 quarter Digital Strategist

    First action

    Write the 20 buyer questions and record today's answers.

    How to measure it

    Questions where Agency 39A is named

    Now
    –
    Target
    10 of 20
    By
    2 quarters

    Steps

    1. 1

      Baseline

      20 questions across assistants.

      Digital Strategist 1 week

    2. 2

      Add structured data

      Services, cases, people.

      Webflow developer 2 weeks

    3. 3

      Publish facts

      A clear facts page.

      VP of Experience Strategy and Digital Marketing 1 week

    4. 4

      Add llms.txt

      Key pages.

      Webflow developer 1 day

    5. 5

      Track monthly

      Same questions.

      Digital Strategist monthly

    6. 6

      Publish results

      As a case study.

      VP of Experience Strategy and Digital Marketing 1 quarter

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Digital Strategist

    Smallest test

    Run the baseline this week.

    Why it works

    Add structured data for services, case studies and team, a clear facts page and an llms.txt; then track monthly whether AI assistants name Agency 39A for 20 buyer questions (for example "CIPA compliance agency for healthcare"). Publish the before-and-after.

    Your own measured result is the most convincing case study for a new service.

    Risks and how to handle them

    • Slow results

      Report progress honestly each month.

    Evidence

    • Your websiteInsight article "Your AI traffic didn't drop. Your measurement did." (October 17, 2026) recommends measuring AI visibility in three layers: "Citations: whether you are named when buyers ask the questions that decide deals", "Demand: branded search and direct visits", "Outcomes: total conversions". The Agent Experience page promises "Structured, machine-readable data" and "Factual, citable content built for AI answer engines".Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
  • 14

    The site shows two testimonials, and the same San Ysidro Health quote appears on page after page, while the work list includes Cleveland Clinic, GSK, Thermo Fisher and CLSI.

    High impactLow effort First result in 1 quarter Chief Operating Officer

    First action

    Email five clients with a draft quote to approve.

    How to measure it

    Named testimonials on site

    Now
    –
    Target
    10
    By
    1 quarter

    Steps

    1. 1

      Pick clients

      Ten with clear results.

      Chief Operating Officer 1 week

    2. 2

      Draft quotes

      For approval.

      Digital Strategist 1 week

    3. 3

      Collect approvals

      Including legal sign-off.

      Chief Operating Officer 1 month

    4. 4

      Place by page

      Industry and service.

      Webflow developer 1 week

    5. 5

      Request reviews

      HubSpot directory.

      HubSpot strategist 1 month

    6. 6

      Refresh

      Twice a year.

      Chief Operating Officer 6 months

    First result
    1 quarter
    Cost
    $0
    Owner
    Chief Operating Officer

    Smallest test

    Ask three clients this week.

    Why it works

    Ask ten recent clients for a two-sentence quote with name and title, tied to a result. Place them by industry and service, and ask the same clients for reviews on the HubSpot Solutions Directory.

    Specific, named quotes from peers are the strongest trust signal in regulated industries.

    Risks and how to handle them

    • Client approval delays

      Offer an anonymized role-only version.

    Evidence

    • Your websiteThe same single testimonial ("Brett / San Ysidro Health") appears on the homepage and service pages; the site has two testimonials in total.Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websiteHubSpot services page: "Agency 39A is a Gold-Tier HubSpot Solutions Partner", covering Marketing, Sales, Service, Content, Operations and Revenue Hubs; the primary site is built on Webflow with HubSpot "as the growth platform behind it". Partner technologies listed include Anthropic ("Claude-powered AI automation inside HubSpot workflows"), Salesforce, NetSuite, NetForum, Umbraco and Shopify.Source
  • 15

    Agency 39A is a Gold-Tier HubSpot partner and a Usercentrics partner. Buyers searching those directories filter by industry, reviews and specialty, and partner managers refer to the listings they trust.

    Medium impactLow effort First result in 1 quarter HubSpot strategist

    First action

    Audit both listings today.

    How to measure it

    Directory-sourced leads

    Now
    –
    Target
    3 a month
    By
    2 quarters

    Steps

    1. 1

      Audit listings

      Both directories.

      HubSpot strategist 1 day

    2. 2

      Complete fields

      Industries and cases.

      HubSpot strategist 1 week

    3. 3

      Collect reviews

      Five each.

      Chief Operating Officer 1 month

    4. 4

      Meet partner managers

      Both companies.

      Chief Executive Officer 1 month

    5. 5

      Co-market

      One joint post each.

      VP of Experience Strategy and Digital Marketing 1 quarter

    6. 6

      Track

      Leads by source.

      Digital Strategist monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    HubSpot strategist

    Smallest test

    Complete the HubSpot listing.

    Why it works

    Complete both listings with healthcare and life sciences specialties, case studies and pricing ranges, and collect five reviews on each. Meet the partner managers with a short consent-and-CRM story.

    Directory leads are already committed to the platform and looking for a specialist.

    Risks and how to handle them

    • Few reviews

      Ask at project close.

    Evidence

    • Your websiteHubSpot services page: "Agency 39A is a Gold-Tier HubSpot Solutions Partner", covering Marketing, Sales, Service, Content, Operations and Revenue Hubs; the primary site is built on Webflow with HubSpot "as the growth platform behind it". Partner technologies listed include Anthropic ("Claude-powered AI automation inside HubSpot workflows"), Salesforce, NetSuite, NetForum, Umbraco and Shopify.Source
    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
  • 16

    The associations page promises membership growth, NetForum integration and chapter pages that keep branding and accessibility standards. CLSI proves it. Specialists like Mighty Citizen market to the same organizations.

    Medium impactMedium effort First result in 2 quarters VP of Experience Strategy and…

    First action

    Write the package scope from the CLSI project.

    How to measure it

    Association projects won

    Now
    –
    Target
    3
    By
    3 quarters

    Steps

    1. 1

      Scope

      Fixed deliverables.

      VP of Experience Strategy and Digital Marketing 2 weeks

    2. 2

      Price

      Tiers by member count.

      Chief Executive Officer 1 week

    3. 3

      Page

      On the associations page.

      Webflow developer 1 week

    4. 4

      Events

      Two association conferences.

      VP of Experience Strategy and Digital Marketing 2 quarters

    5. 5

      Outreach

      Association executives.

      VP of Experience Strategy and Digital Marketing 1 quarter

    6. 6

      Review

      Win rate.

      Chief Executive Officer quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Pitch the package to one association.

    Why it works

    Package a fixed-scope "member journey" offer: NetForum-HubSpot sync, renewal and join journeys, and a chapter site kit. Present it at association events and to association executives on LinkedIn, with CLSI as the lead story.

    A named package is easier for association boards to approve than a custom transformation.

    Risks and how to handle them

    • Long board cycles

      Offer a paid discovery first.

    Evidence

    • Your websiteIndustry pages: firearms and optics (with a Vortex Optics case study and BigCommerce "Enterprise SaaS commerce that supports firearms out of the box"), associations ("grow membership", NetForum integration, chapters launching pages "without violating branding or accessibility standards"), plus biotech, healthcare, life sciences, pharma, B2B SaaS, B2B eCommerce and manufacturing.Source
    • Your websiteCLSI case study: in 6 months "145% Increase in subscription page traffic", "48% Conversion rate on embedded CTAs", "70% Increase in on-site search engagement". The audit found "4.17 million non-branded searches a year, converting at a click-through rate of just 1.6%", 4,607 pages with no title tags and analytics with duplicate tags running for three years; discovery covered 27 stakeholder interviews and 23 systems.Source
    • Competitor researchRivals' own homepages: Primacy, a "Higher Ed, Healthcare & Financial Marketing Agency" for "enrollment, patient demand, and revenue growth"; Bluetext, a Washington, DC digital agency for "branding, websites, campaigns & public relations"; Mighty Citizen, an agency "for associations, universities, nonprofits"; Huemor, a web design agency promising to "3X Your Leads".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Agency 39A already runs crawls of what fires before consent. Run across hundreds of sites, the same method yields a dataset nobody else publishes for these sectors.

    High impactHigh effort First result in 3 quarters Compliance strategist

    First action

    Define the sample and the checks.

    How to measure it

    Report downloads

    Now
    –
    Target
    1,000
    By
    1 year

    Steps

    1. 1

      Define method

      Sample and checks.

      Compliance strategist 1 month

    2. 2

      Legal review

      Aggregate-only reporting.

      Outside counsel 1 month

    3. 3

      Crawl

      500 sites.

      Compliance strategist 1 month

    4. 4

      Analyze

      Aggregate findings.

      Digital Strategist 1 month

    5. 5

      Publish

      Report and webinar.

      VP of Experience Strategy and Digital Marketing 1 month

    6. 6

      Follow up

      Offer exposure checks.

      Compliance strategist ongoing

    First result
    3 quarters
    Cost
    Staff time and tools
    Owner
    Compliance strategist

    Smallest test

    Crawl 50 sites as a pilot.

    Why it works

    Crawl a sample of 500 hospital, biotech and pharma sites once a year, report only aggregate results (share firing trackers before consent, common tools, honoring of Global Privacy Control), never naming sites, and publish with a methods note. Launch with a webinar and press.

    Original data earns press, links and AI citations and gives sales a reason to call every sector.

    Risks and how to handle them

    • Seen as naming and shaming

      Never publish site-level results.

    Evidence

    • Your websiteCIPA, GDPR compliance page: audits of "every tracker, cookie, pixel, chat widget, and session-replay tool", Usercentrics implementation "as a Usercentrics partner", Consent Mode v2 and server-side tagging so gating "doesn't blind attribution", and a "CIPA exposure check" in which "We run the same kind of crawl plaintiff-side tools use". The offer is a request button; no sample report is shown.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
    • Your websiteInsight article "Your AI traffic didn't drop. Your measurement did." (October 17, 2026) recommends measuring AI visibility in three layers: "Citations: whether you are named when buyers ask the questions that decide deals", "Demand: branded search and direct visits", "Outcomes: total conversions". The Agent Experience page promises "Structured, machine-readable data" and "Factual, citable content built for AI answer engines".Source
  • 18

    Agency 39A sells large transformations and a quarterly accountability assessment for organizations with many vendors. Project clients like CLSI need continued oversight after launch, and recurring revenue smooths the project cycle.

    High impactMedium effort First result in 2 quarters Chief Executive Officer

    First action

    Offer it to the next two projects at handover.

    How to measure it

    Revenue from recurring assessments

    Now
    –
    Target
    25%
    By
    4 quarters

    Steps

    1. 1

      Set price

      Yearly subscription.

      Chief Executive Officer 2 weeks

    2. 2

      Build scorecard

      Launch KPIs.

      Digital Strategist 1 month

    3. 3

      Offer at handover

      Every project.

      Chief Operating Officer ongoing

    4. 4

      Deliver quarterly

      Audit log and session.

      VP of Experience Strategy and Digital Marketing quarterly

    5. 5

      Upsell

      Fixes into projects.

      Chief Executive Officer ongoing

    6. 6

      Track renewals

      Yearly.

      Chief Operating Officer yearly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Chief Executive Officer

    Smallest test

    Offer it to one current client.

    Why it works

    Offer every finishing project a year of quarterly assessments at a set price, with a scorecard tracking the launch KPIs (for CLSI, subscription traffic and CTA conversion). Report the renewal rate.

    Clients who have just seen results are the easiest to retain, and quarterly reviews surface the next project.

    Risks and how to handle them

    • Seen as maintenance

      Lead with KPIs, not tasks.

    Evidence

    • Your websitePackaged offers without prices: the Digital Assessment ("15 critical areas") in Baseline, Growth and Scale tiers; a Quarterly Digital Accountability Assessment with an audit log and a 60-minute executive session each quarter; a Fractional Growth Team in Grow 32, Grow 64 and Grow 96 tiers, each with a CMO, strategists, designers, developers and analysts.Source
    • Your websiteCLSI case study: in 6 months "145% Increase in subscription page traffic", "48% Conversion rate on embedded CTAs", "70% Increase in on-site search engagement". The audit found "4.17 million non-branded searches a year, converting at a click-through rate of just 1.6%", 4,607 pages with no title tags and analytics with duplicate tags running for three years; discovery covered 27 stakeholder interviews and 23 systems.Source
  • 19

    Agency 39A lists firearms and optics as an industry with a Vortex Optics case study, and highlights commerce that "supports firearms out of the box". Many agencies and platforms avoid this sector, and its brands face the same consent and accessibility rules as others.

    High impactMedium effort First result in 3 quarters VP of Experience Strategy and…

    First action

    Interview the Vortex team on what made the project work.

    How to measure it

    Firearms and optics projects

    Now
    –
    Target
    4 a year
    By
    4 quarters

    Steps

    1. 1

      Interview

      Vortex stakeholders.

      VP of Experience Strategy and Digital Marketing 2 weeks

    2. 2

      Build the hub

      Guides and case.

      Digital Strategist 1 month

    3. 3

      List targets

      50 brands.

      Digital Strategist 2 weeks

    4. 4

      Trade show

      Attend and meet.

      Chief Executive Officer 1 quarter

    5. 5

      Outreach

      Email and LinkedIn.

      VP of Experience Strategy and Digital Marketing 2 quarters

    6. 6

      Review

      Pipeline and margin.

      Chief Executive Officer quarterly

    First result
    3 quarters
    Cost
    Event costs
    Owner
    VP of Experience Strategy and Digital Marketing

    Smallest test

    Publish one guide for optics brands.

    Why it works

    Build a hub for outdoor, optics and firearms brands: compliant commerce platforms, payment and shipping constraints, accessibility and consent, with the Vortex case. Attend the main trade show and run outreach to optics and accessories brands.

    An underserved niche with a real case study can produce steady referrals at good margins.

    Risks and how to handle them

    • Reputational concerns

      Keep it a clearly separated industry page.

    Evidence

    • Your websiteIndustry pages: firearms and optics (with a Vortex Optics case study and BigCommerce "Enterprise SaaS commerce that supports firearms out of the box"), associations ("grow membership", NetForum integration, chapters launching pages "without violating branding or accessibility standards"), plus biotech, healthcare, life sciences, pharma, B2B SaaS, B2B eCommerce and manufacturing.Source
    • SitemapSitemap (209 URLs, checked October 20, 2026): 108 insights articles (five published October 13 and three October 17, 2026, on AI search, agents and consent), 32 case studies (CLSI, Cleveland Clinic, MD Anderson, GSK, Thermo Fisher, Vortex Optics, Worksuite and others), nine industry pages and four team pages. Insight articles carry an empty og:image tag, so shared links have no image.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Agency 39A lists Anthropic among its technologies for "Claude-powered AI automation inside HubSpot workflows". Many HubSpot teams want AI help but worry about data and consent in regulated sectors.

    Medium impactMedium effort First result in 1 quarter HubSpot strategist

    First action

    Define three sprint workflows.

    How to measure it

    AI sprints

    Now
    –
    Target
    4 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define sprints

      Three workflows.

      HubSpot strategist 1 week

    2. 2

      Set controls

      Data and consent rules.

      Compliance strategist 1 week

    3. 3

      Price

      Fixed fee.

      Chief Executive Officer 1 day

    4. 4

      Publish page

      With a sample.

      Webflow developer 1 week

    5. 5

      Sell to clients

      Current HubSpot clients first.

      HubSpot strategist 1 month

    6. 6

      Report

      Hours saved.

      Digital Strategist per sprint

    First result
    1 quarter
    Cost
    Staff time
    Owner
    HubSpot strategist

    Smallest test

    Run one sprint for an existing client.

    Why it works

    Offer a two-week sprint: pick one workflow (lead routing, ticket triage or content QA), build it with data controls, and measure hours saved. Publish one anonymized result.

    A small, safe AI project is easy to approve and often leads to larger RevOps work.

    Risks and how to handle them

    • AI data concerns

      Document data flows for each sprint.

    Evidence

    • Your websiteHubSpot services page: "Agency 39A is a Gold-Tier HubSpot Solutions Partner", covering Marketing, Sales, Service, Content, Operations and Revenue Hubs; the primary site is built on Webflow with HubSpot "as the growth platform behind it". Partner technologies listed include Anthropic ("Claude-powered AI automation inside HubSpot workflows"), Salesforce, NetSuite, NetForum, Umbraco and Shopify.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source
  • 21

    Agency 39A sells ADA and WCAG 2.1 AA audits, and its homepage scores 97 for accessibility in PageSpeed with one remaining issue, insufficient color contrast. There is no public accessibility statement on the site.

    Medium impactLow effort First result in 2 weeks UX/UI Designer

    First action

    Fix the contrast issue today.

    How to measure it

    WCAG 2.1 AA issues on the site

    Now
    –
    Target
    0
    By
    1 month

    Steps

    1. 1

      Fix contrast

      Homepage colors.

      UX/UI Designer 1 hour

    2. 2

      Audit

      Full site.

      UX/UI Designer 1 week

    3. 3

      Fix issues

      Found in the audit.

      Webflow developer 1 week

    4. 4

      Write statement

      Standard and contact.

      Compliance strategist 1 day

    5. 5

      Publish

      Footer link.

      Webflow developer 1 hour

    6. 6

      Re-audit

      Twice a year.

      UX/UI Designer 6 months

    First result
    2 weeks
    Cost
    $0
    Owner
    UX/UI Designer

    Smallest test

    Fix the contrast issue.

    Why it works

    Fix the contrast issue, run a full WCAG 2.1 AA audit of the site, and publish an accessibility statement with the date, the standard, known issues and a contact. Link it in the footer.

    Buyers checking an accessibility vendor look for its own statement first; it is a cheap trust signal.

    Risks and how to handle them

    • New issues with new pages

      Add accessibility checks to publishing.

    Evidence

    • Google PageSpeedHomepage on mobile: performance 62/100, accessibility 97, best practices 100, SEO 100. In the lab test the main content (the H1 "Digital transformation for complex B2B.") takes 8.4s to appear; render-blocking requests cost about 3.9s and fonts weigh 390 KB of a 1.2 MB page. One accessibility issue: insufficient color contrast. There is not enough real-visitor traffic for Chrome field data.Source
    • Your websiteHomepage: "Agency 39A is a compliance-first digital transformation partner for healthcare, life sciences, and complex B2B organizations"; "Your website should generate leads, not lawsuits" (ADA, GDPR, CIPA, CCPA, HIPAA, COPPA, FERPA); "Be the B2B brand AI agents recommend"; one partner "for compliance, technology, strategy and UX design"; nine industries including firearms and optics, associations and manufacturing.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

2 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists2The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Agency 39A did not commission, review or endorse it, and Programmable is not affiliated with Agency 39A. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Agency 39A runs its business.

Something wrong, or do you represent Agency 39A? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Consent-free contact path, starting prices, stale pages, share images, the sample CIPA report and homepage speed; fix the contrast issue and publish an accessibility statement.

  2. Days 31 to 6011 ideas

    Industry proof, the search demand gap report, ABM, the monthly brief, law firm sessions, LinkedIn video, AI citations, testimonials, partner directories and the association package; scope the Claude sprint.

  3. Days 61 to 903 ideas

    The aggregate consent study, recurring accountability subscriptions and the firearms and optics niche.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value healthcare and regulated-industry knowledge. The most cited problem: patchwork tech stacks.

  • One team for compliance, technology and UX
  • Consent and privacy exposure from marketing tags
  • In their words: “compliance-first”

Market

Competitive landscape

4 competitors compared: Primacy, Bluetext, Mighty Citizen and Huemor.

  • Gap to exploit: Consent engineering that keeps marketing measurement working
  • Primacy: Less compliance engineering focus
  • Bluetext: Generalist

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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