Arena growth playbook

Publish an Evaluations section: one page for model labs (pre-release testing, SLAs, co-launches, data deliveries), one for enterprises choosing models (occupational and expert categories, private evaluations), and one for the API, each with a short qualifying form routed to the solutions team. Link it from the main navigation, the footer and every leaderboard ("Evaluate your model"), and redirect /enterprise, /pricing and /contact to it.

Inbound demand already exists: tens of millions of visitors include the researchers and buyers who become customers. A visible path with a form turns DMs and cold emails into a tracked pipeline the GTM lead can forecast, and it tells new segments that Arena sells to them too.

[ ] /evaluations overview with the neutrality commitments
[ ] Page for model labs (pre-release, SLAs, co-launches)
[ ] Page for enterprises (choosing models, private evals)
[ ] API page
[ ] Qualifying form routed to solutions
[ ] Navigation + footer links
[ ] "Evaluate your model" link on leaderboards
[ ] Redirect /enterprise, /pricing, /contact
[ ] Pipeline tracking by source

• Inquiries from unqualified visitors

  Ask company type and use case on the form and route accordingly.

• Concern about neutrality

  Repeat the AI Evaluations commitments (same methodology for all models) on every page.

• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• Site checkChecked twice on October 22, 2026: /enterprise, /pricing and /contact, and the links /ai-evaluations/, /arena-expert/ and /code-arena/ inside the Series A post (written before posts moved under /blog/), all show the site's "could not be found" page but return HTTP status 200 rather than 404.Source
• Your websiteBlog, "New Product: AI Evaluations" (September 16, 2025): a commercial service for "enterprises, model labs, and developers" with "Service-level agreements (SLA)" and "flexible pricing" for open-weight models and nonprofits; its only call to action is an email address.Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• HiringGTM Strategy & Ops Lead (posted August 12, 2026): "Set pricing and packaging strategy", "Develop the go-to-market approach for new segments", run the deal desk and "quote-to-cash"; "our customers are the labs and enterprises building at the frontier"; "most of this is still being built".Source

Split the chat app bundle so the landing view loads only what the first prompt needs, server-render the hero and prompt box, defer the reCAPTCHA and analytics scripts until after first input, and break long tasks on vote and model switch. Re-test until real-visitor LCP is under 2.5 s and INP under 200 ms.

Faster first prompts and snappier votes mean more battles per visit, which is Arena's core data, and better search visibility for the leaderboards.

• Bot protection weakens

  Load reCAPTCHA at submit, not at page load.

• Google PageSpeedReal Chrome visitors to arena.ai do not pass Core Web Vitals: LCP 4.2 s at the 75th percentile (over 4 s is rated poor) and INP 376 ms (over 200 ms needs improvement); CLS 0.06 is good. The mobile lab test measured LCP 19.1 s, with "Reduce unused JavaScript" worth about 6 s and 730 KB; the LCP element is the "For the latest in AI news" link.Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source
• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source

Return a true 404 status from the not-found route, add redirects from old blog slugs at the root to /blog/<slug>/, fix the links inside older posts, and give the not-found page links to the leaderboard, blog and the new Evaluations section.

Clean status codes keep crawl budget on real pages and pass old links' value to the right posts.

• Breaking app routes

  Test model and chat URLs before deploying.

• Site checkChecked twice on October 22, 2026: /enterprise, /pricing and /contact, and the links /ai-evaluations/, /arena-expert/ and /code-arena/ inside the Series A post (written before posts moved under /blog/), all show the site's "could not be found" page but return HTTP status 200 rather than 404.Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source

Refresh the About page with the current funding, valuation and investors, the latest coverage, and one set of audience numbers (monthly visitors, conversations, votes) used everywhere: About, careers, press kit and enterprise pages.

Journalists, candidates and enterprise buyers check the About page; current numbers make the momentum visible.

• Figures go stale again

  Tie updates to each announcement checklist.

• Your websiteAbout page: "With $250 million in venture funding"; featured coverage still headed "AI Startup LMArena Triples Its Valuation to $1.7 Billion in Latest Fundraise" and "LMArena Lands $1.7B Valuation". The careers posts say "Tens of millions of people use Arena each month"; the revenue post says "10M+ monthly visitors".Source
• Your websiteBlog, Series B (October 8, 2026): "$200 million Series B at a $3.1 billion valuation", with the Arena Alignment Index "comparing 27 models across 90,000 real-world agent sessions".Source
• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source

Add self-canonicals across marketing pages, an H1 and a descriptive meta for the blog ("Research and news on how AI models perform in the real world"), FAQ structured data on the FAQ page, and an automated check in the build for missing tags.

Clear signals help the explanation pages rank and get quoted for "how does Arena rank models".

• Duplicate leaderboard URLs

  Canonicalize filtered views to the main category.

• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source

Add "Alert me when this changes" to every leaderboard: a weekly or instant email when the top five shift in that category, with a link to try the new leader in battle mode. Start with WebDev, Text and Text-to-Image.

It turns one-time visitors into an owned audience, brings them back at the exact moment there is news, and feeds more votes.

• Too many emails during busy weeks

  Default to a weekly digest.

• Your websiteThe blog has a "Subscribe to Arena news and research" email box; the community is on Discord; datasets are released on Hugging Face (for example "a dataset of 5k expert conversations"). Recent research: Max, an "agentic router" with "37% cost savings compared to top models"; "LLM judges prefer their own responses 70% more often than humans do"; HarnessTax across "21 coding agent model-harness combinations"; agent leaderboard categories with task cost.Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source

Generate a page for each ranked model (score by category, rank history, confidence interval, sample battles, release date) and head-to-head pages for the most searched pairs, with "try both now" leading into side-by-side mode. Keep them neutral and data-only.

Programmatic pages capture launch-day search demand at scale and send it straight into battles.

• Thin pages for small models

  Index only models with enough votes.

• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• Competitor researchRivals' own pages: Artificial Analysis, "Independent benchmarks across key performance metrics including quality, price, output speed & latency"; OpenRouter Rankings, "ranked by tokens processed"; Scale Labs, "expert-driven LLM benchmarks"; Vellum's LLM Leaderboard, "with pricing and speed data".See the research Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source

Add a server-rendered text summary to each leaderboard ("As of <date>, the top model for WebDev is ..."), Dataset JSON-LD with the update date and method, and a stable citation link. Track how often assistants cite Arena for 30 standard questions.

Being the cited answer keeps Arena's brand in front of users who never open a browser.

• Summaries go stale

  Generate them with each leaderboard update.

• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source

Offer three one-click starter prompts matched to the referring page (coding, writing, images), explain the vote in one line, and celebrate the reveal with "you just helped rank AI". Measure time to first vote and votes per new visitor.

A faster first vote raises activation and the volume of fresh data that labs pay for.

• Starter prompts bias the data

  Tag them and let research weight or exclude them.

• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source

After 20 votes, show a private "your leaderboard" (top models for your coding, writing and image prompts), with an opt-in share card. Update it as votes accumulate.

Personal results give voters a reason to keep voting, and shared cards bring new voters.

• Gaming votes for a card

  Keep cards private unless shared and exclude flagged votes.

• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source

Add a one-click public share link for finished agent and WebDev results, showing the output, both models and a "run your own" button. Track signups and battles from shared links.

User-made outputs are the most persuasive ads for a product built on comparing models.

• Users share sensitive prompts

  Make sharing opt-in with a preview.

• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• News coverageArena results travel: a Hacker News post in October 2026 was titled "Only 1 of the Top 5 AI Coding Models on WebDev Arena Isn't Chinese".Source

Package a small, fixed-scope evaluation (a set number of battles in chosen categories, a report, a sample of feedback) with a published price and card checkout, and route larger needs to the solutions team.

A self-serve tier opens the long tail of model builders and creates leads for full evaluations.

• Delivery load on solutions engineers

  Cap monthly slots at first.

• #1 Give the $100M enterprise business a front door: arena.ai has no page for labs and enterprises to buy

• HiringGTM Strategy & Ops Lead (posted August 12, 2026): "Set pricing and packaging strategy", "Develop the go-to-market approach for new segments", run the deal desk and "quote-to-cash"; "our customers are the labs and enterprises building at the frontier"; "most of this is still being built".Source
• Your websiteBlog, "New Product: AI Evaluations" (September 16, 2025): a commercial service for "enterprises, model labs, and developers" with "Service-level agreements (SLA)" and "flexible pricing" for open-weight models and nonprofits; its only call to action is an email address.Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• HiringApplied AI Engineer (posted September 10, 2026) and Product Solutions Engineer: each owns "5-15 active model lab relationships", delivers evals, and drives "onboarding, data + product releases, co-launches"; "Help expand strategic accounts".Source

Agree a standard co-launch kit with labs: a results page on arena.ai, a short video, a thread, and the model live in battle mode the same hour, with the lab linking back. Publish the results page for every major launch.

Launch-day pages capture search and press traffic, and labs see Arena as a launch partner, not just a vendor.

• Perceived favoritism

  Offer the same kit to every lab.

• HiringApplied AI Engineer (posted September 10, 2026) and Product Solutions Engineer: each owns "5-15 active model lab relationships", delivers evals, and drives "onboarding, data + product releases, co-launches"; "Help expand strategic accounts".Source
• News coverageArena results travel: a Hacker News post in October 2026 was titled "Only 1 of the Top 5 AI Coding Models on WebDev Arena Isn't Chinese".Source
• Your websiteBlog, "Arena Reaches $100M in 8 Months" (June 29, 2026): "$100M annualized revenue run rate within eight months of launching our enterprise offering"; "10M+ monthly visitors, 700M+ total conversations, and 82M+ total votes"; Agent Mode "5M+ turns per month and growing 10% week over week". The CEO closes: "If you want to be part of our growth as a customer, partner, investor, or anything else, please reach out directly to me on X".Source

Publish a five-minute weekly episode with the biggest moves, two example battles and a research highlight, cut into shorts for X and LinkedIn, and link to the leaderboard alerts.

A regular show builds habit and brings people back to vote on the models in the news.

• Neutrality questions

  Report data, no opinions on labs.

• YouTubeThe @ArenaAIOfficial YouTube channel has about 35,000 subscribers, 187 videos and 1.3 million total views.Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• Your websiteThe blog has a "Subscribe to Arena news and research" email box; the community is on Discord; datasets are released on Hugging Face (for example "a dataset of 5k expert conversations"). Recent research: Max, an "agentic router" with "37% cost savings compared to top models"; "LLM judges prefer their own responses 70% more often than humans do"; HarnessTax across "21 coding agent model-harness combinations"; agent leaderboard categories with task cost.Source

For each post, ship a one-chart summary, a thread, a two-minute video, the dataset on Hugging Face and a press note to AI reporters; add an email signup on the post. Track citations and signups per post.

Research is Arena's strongest brand asset; packaging it for each channel multiplies reach without new studies.

• Oversimplified findings

  Researchers approve each summary.

• Your websiteThe blog has a "Subscribe to Arena news and research" email box; the community is on Discord; datasets are released on Hugging Face (for example "a dataset of 5k expert conversations"). Recent research: Max, an "agentic router" with "37% cost savings compared to top models"; "LLM judges prefer their own responses 70% more often than humans do"; HarnessTax across "21 coding agent model-harness combinations"; agent leaderboard categories with task cost.Source
• Your websiteBlog, Series B (October 8, 2026): "$200 million Series B at a $3.1 billion valuation", with the Arena Alignment Index "comparing 27 models across 90,000 real-world agent sessions".Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source

Publish a free summary per occupation (top models, strengths, cost notes) with a gated full report including prompt examples and failure cases, and offer a private evaluation as the next step. Promote through industry newsletters.

It opens enterprise buyers who are not labs, using data Arena already has.

• Report seen as endorsement

  Show methodology and dates prominently.

• #1 Give the $100M enterprise business a front door: arena.ai has no page for labs and enterprises to buy

• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• HiringGTM Strategy & Ops Lead (posted August 12, 2026): "Set pricing and packaging strategy", "Develop the go-to-market approach for new segments", run the deal desk and "quote-to-cash"; "our customers are the labs and enterprises building at the frontier"; "most of this is still being built".Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• Your websiteBlog, "New Product: AI Evaluations" (September 16, 2025): a commercial service for "enterprises, model labs, and developers" with "Service-level agreements (SLA)" and "flexible pricing" for open-weight models and nonprofits; its only call to action is an email address.Source

Create a landing page in each language explaining the leaderboard and how to vote, with the language leaderboard embedded and starter prompts in that language; promote in local AI communities.

More non-English votes strengthen the language leaderboards, and the pages rank for local searches.

• Poor translations

  Native-speaker review.

• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source

Offer private arenas: a company uploads prompts or invites employees, they vote blind on models of the company's choice, and the company gets a private leaderboard and report. Price per seat or per evaluation.

It is a product only Arena can credibly offer and a large new revenue line beyond labs.

• Enterprise data concerns

  Isolated storage and no training use.

• #1 Give the $100M enterprise business a front door: arena.ai has no page for labs and enterprises to buy

• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source
• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source
• HiringGTM Strategy & Ops Lead (posted August 12, 2026): "Set pricing and packaging strategy", "Develop the go-to-market approach for new segments", run the deal desk and "quote-to-cash"; "our customers are the labs and enterprises building at the frontier"; "most of this is still being built".Source
• Your websiteBlog, "New Product: AI Evaluations" (September 16, 2025): a commercial service for "enterprises, model labs, and developers" with "Service-level agreements (SLA)" and "flexible pricing" for open-weight models and nonprofits; its only call to action is an email address.Source

Offer Max as a metered API with a free allowance, a public price per task, and dashboards showing savings, built on the quote-to-cash work the GTM lead owns.

It turns research into recurring developer revenue and puts Arena inside production apps.

• Conflict with labs as customers

  Position as routing between their models, sending them traffic.

• Your websiteThe blog has a "Subscribe to Arena news and research" email box; the community is on Discord; datasets are released on Hugging Face (for example "a dataset of 5k expert conversations"). Recent research: Max, an "agentic router" with "37% cost savings compared to top models"; "LLM judges prefer their own responses 70% more often than humans do"; HarnessTax across "21 coding agent model-harness combinations"; agent leaderboard categories with task cost.Source
• HiringGTM Strategy & Ops Lead (posted August 12, 2026): "Set pricing and packaging strategy", "Develop the go-to-market approach for new segments", run the deal desk and "quote-to-cash"; "our customers are the labs and enterprises building at the frontier"; "most of this is still being built".Source
• HiringMember of Product Staff (posted September 25, 2026), GM of one pillar: "Enterprise & API" (own "packaging and monetization so that every new product ships instrumented, billable"), "Evaluation" (the leaderboard and methodology), or "Growth" ("How tens of millions of people discover, use, and come back to Arena").Source

Offer an embeddable widget for any category (top 5 or 10, last updated date, link to vote), with a simple embed code on each leaderboard and a press page.

Every embed is a permanent backlink and a source of new voters.

• Load on servers

  Cache with a CDN.

• News coverageArena results travel: a Hacker News post in October 2026 was titled "Only 1 of the Top 5 AI Coding Models on WebDev Arena Isn't Chinese".Source
• SitemapSitemaps (checked October 22, 2026): 99 site URLs, 83 of them leaderboards (text, WebDev, vision, image, video, agent, search, document; languages from Chinese to Spanish; eight occupational categories), plus 80 blog URLs. There is no page for the enterprise offering, AI Evaluations, the API, pricing or contact, and no page per model. The footer's Company column lists About Us, How It Works, Careers, FAQ, Help Center, two changelogs and Blog.Source
• HiringSoftware Engineer - Marketing & Web (posted August 27, 2026): owns "the blog, marketing pages, and the leaderboard UI that millions of people use"; builds "marketing pages (product, features, resources, careers, campaign pages)"; must "Keep these surfaces fast, accessible, and indexable"; bonus for "SEO, Core Web Vitals, structured data / JSON-LD"; stack Next.js, Tailwind, Sanity CMS.Source

Recruit ambassadors at partner universities to run voting nights, expert-prompt drives for their discipline, and course integrations, with credits and recognition.

It grows expert-level data and the next generation of users at low cost.

• Low-quality votes

  Use existing quality filters.

• Your websiteArena's Academic Partnerships Program opens research proposals "twice a year, every Spring and Fall", and announced its first cohort on September 1, 2026. LMArena became Arena at arena.ai on January 28, 2026.Source
• HiringMember of Marketing Staff - Growth (posted September 28, 2026) and Member of Growth Staff (posted October 6, 2026), both a "senior growth marketer" to "define and drive how we grow our products and lines of business" across "acquisition and activation through engagement, retention, conversion, and monetization", using "SEO/AEO, paid acquisition, email, web, programmatic growth, PLG, launches, and emerging AI-native distribution", and to reach "Arena's distinct audiences, including consumers, developers, researchers, AI labs, and enterprise customers".Source
• Your websiteThe blog has a "Subscribe to Arena news and research" email box; the community is on Discord; datasets are released on Hugging Face (for example "a dataset of 5k expert conversations"). Recent research: Max, an "agentic router" with "37% cost savings compared to top models"; "LLM judges prefer their own responses 70% more often than humans do"; HarnessTax across "21 coding agent model-harness combinations"; agent leaderboard categories with task cost.Source

Stream on YouTube and X when a major model enters the arena: live vote counts, early results with confidence intervals, a researcher explaining the method. Invite viewers to vote during the stream.

Live events attract press and voters at once and show the rigor behind the numbers.

• Early results mislead

  Show confidence intervals and wait thresholds.

• YouTubeThe @ArenaAIOfficial YouTube channel has about 35,000 subscribers, 187 videos and 1.3 million total views.Source
• Your websiteThe FAQ and How It Works pages have no canonical tag; the blog index has no H1 and the meta description "Blog page for Arena.ai". How It Works: "In battle mode, you'll be served 2 anonymous models", you vote, and "the model identities are revealed". The FAQ explains the Bradley-Terry rating behind the rankings.Source
• News coverageArena results travel: a Hacker News post in October 2026 was titled "Only 1 of the Top 5 AI Coding Models on WebDev Arena Isn't Chinese".Source