Atlys is hiring an Arabic-speaking advisor to convert Arabic-speaking customers by call, chat and email. But the site speaks to them almost only in English: there are 508 English pages for the UAE, Saudi Arabia, Qatar and Oman and just 18 Arabic pages, covering nine destinations in Saudi Arabia and Qatar, two in the UAE and none in Oman or Egypt. An Arabic speaker who searches in Arabic for a Schengen or UK visa from Dubai mostly finds English pages or a competitor.
First action
Pull the top 20 destinations by applications from UAE and Saudi residents.
How to measure it
Applications from Arabic pages
- Now
- –
- Target
- +30% vs English pages
- By
- 1 quarter
Steps
Rank destinations
Top 20 per Gulf market by applications.
Head of Growth 2 days
Translate and review
Native review of every page, including fees and documents.
Guest Advisory Associate (Arabic) 2 weeks
Add hreflang
Arabic and English versions linked both ways.
Web engineering lead 2 days
Route to the advisor
Arabic chat and call button on Arabic pages.
Guest Advisory Lead 3 days
Arabic messages
Checkout, tracking and delivery emails.
Copywriter 1 week
Promote
Arabic search ads and creator content.
Marketing Manager 2 weeks
Measure
Conversion and advisor workload by language.
Head of Growth monthly
Why it works
Publish Arabic versions of the 20 most-applied destinations for each Gulf market, starting with the UAE (Schengen, UK, USA, Turkey, Thailand, Georgia and the like), with hreflang between Arabic and English. Put the Arabic advisor's chat and call line on every Arabic page, add Arabic to checkout emails and tracking updates, and run Arabic search and creator content to them. Compare conversion with the English pages.
Visa buyers are anxious and prefer their own language for a trust purchase. The advisor capacity is being hired now; the pages decide whether Arabic speakers reach that advisor or a rival.
Ready to use
ChecklistArabic Gulf launch list
[ ] Top 20 destinations per market ranked [ ] ar-AE pages for Schengen, UK, USA, Turkey, Thailand [ ] Native review of documents and fees [ ] hreflang ar/en on every pair [ ] Arabic chat and call routed to the Arabic advisor [ ] Arabic checkout and tracking emails [ ] Separate conversion tracking by language
Risks and how to handle them
Translation errors on legal requirements
Native review plus the same monthly update cycle as English.
One advisor overloaded
Launch the UAE first and add markets as capacity grows.
Evidence
- Your websiteSitemaps (3,402 URLs across 25 locales, October 22, 2026): English pages for the Gulf markets number 259 for the UAE (en-AE), 101 for Saudi Arabia, 75 for Oman and 73 for Qatar, plus 70 for Egypt. Arabic pages number 18: eight each for Saudi Arabia and Qatar (UK, Egypt, Indonesia, Hong Kong, Oman, Thailand, USA and Dubai visas) and two for the UAE (Saudi and Turkey visas), none for Oman or Egypt. There is no creator, affiliate or referral page in the sitemaps.Source
- HiringGuest Advisory Associate (Arabic) (posted September 25, 2026): "Fluency in Arabic and English is essential, as you'll work closely with Arabic-speaking customers", engaging and qualifying them "across calls, chats and email" and driving "leads through to conversion".Source
- Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
- HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source