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  • The brief
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
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Generated Oct 23, 2026
  1. Programmable
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growth playbook · Oct 23, 2026

atlys.com (opens in a new tab)

Atlys growth playbook

Diagnosis

Atlys has strong trust signals (4.6 on Trustpilot from 20K+ reviews, 98.9% approval, on-time guarantee, published fee changes), a $36 million Series C for international expansion and AI, and a clear hiring plan: a creator engine of a hundred-plus videos a month, creative and sourcing hires, an Arabic advisor and pre-sales associates.

The site is behind that plan: almost no Arabic pages for the Gulf, no creator or referral pages to measure and reward traffic, a homepage that fails Core Web Vitals on phones, and an empty ship log.

This playbook fixes those first, then builds the creative playbook, destination-led spend, a creator portal, paid amplification, recovery proof and per-destination records, and bets on embedded partnerships, a repeatable market launch and a multilingual assistant.

Growth Score

7/10

Biggest Opportunity

Turn creator attention into measured applications, in the traveller's language, on fast pages.

Biggest Risk

iVisa, VisaHQ and appointment centres compete on the same queries, and creator spend can grow faster than attribution and page speed, raising cost per application.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Arabic pages for the Gulf travellers the new Arabic advisor will serve

    Pull the top 20 destinations by applications from UAE and Saudi residents.

    High impact First result in 1 month
  2. 2

    A landing page and code for every creator, so cost per application is measurable from day one

    Build the template with one destination and one creator.

    High impact First result in 1 month
  3. 3

    Make the homepage fast on phones before creator traffic scales

    Measure which scripts block the main thread on the homepage.

    High impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 12Fill-ins · 3Reconsider · 3
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Atlys is hiring an Arabic-speaking advisor to convert Arabic-speaking customers by call, chat and email. But the site speaks to them almost only in English: there are 508 English pages for the UAE, Saudi Arabia, Qatar and Oman and just 18 Arabic pages, covering nine destinations in Saudi Arabia and Qatar, two in the UAE and none in Oman or Egypt. An Arabic speaker who searches in Arabic for a Schengen or UK visa from Dubai mostly finds English pages or a competitor.

    High impactMedium effort First result in 1 month Marketing Manager

    First action

    Pull the top 20 destinations by applications from UAE and Saudi residents.

    How to measure it

    Applications from Arabic pages

    Now
    –
    Target
    +30% vs English pages
    By
    1 quarter

    Steps

    1. 1

      Rank destinations

      Top 20 per Gulf market by applications.

      Head of Growth 2 days

    2. 2

      Translate and review

      Native review of every page, including fees and documents.

      Guest Advisory Associate (Arabic) 2 weeks

    3. 3

      Add hreflang

      Arabic and English versions linked both ways.

      Web engineering lead 2 days

    4. 4

      Route to the advisor

      Arabic chat and call button on Arabic pages.

      Guest Advisory Lead 3 days

    5. 5

      Arabic messages

      Checkout, tracking and delivery emails.

      Copywriter 1 week

    6. 6

      Promote

      Arabic search ads and creator content.

      Marketing Manager 2 weeks

    7. 7

      Measure

      Conversion and advisor workload by language.

      Head of Growth monthly

    First result
    1 month
    Cost
    Translation and review
    Owner
    Marketing Manager

    Smallest test

    Publish Arabic Schengen and UK pages for the UAE and run one Arabic ad set for two weeks.

    Why it works

    Publish Arabic versions of the 20 most-applied destinations for each Gulf market, starting with the UAE (Schengen, UK, USA, Turkey, Thailand, Georgia and the like), with hreflang between Arabic and English. Put the Arabic advisor's chat and call line on every Arabic page, add Arabic to checkout emails and tracking updates, and run Arabic search and creator content to them. Compare conversion with the English pages.

    Visa buyers are anxious and prefer their own language for a trust purchase. The advisor capacity is being hired now; the pages decide whether Arabic speakers reach that advisor or a rival.

    Ready to use

    ChecklistArabic Gulf launch list

    [ ] Top 20 destinations per market ranked
    [ ] ar-AE pages for Schengen, UK, USA, Turkey, Thailand
    [ ] Native review of documents and fees
    [ ] hreflang ar/en on every pair
    [ ] Arabic chat and call routed to the Arabic advisor
    [ ] Arabic checkout and tracking emails
    [ ] Separate conversion tracking by language

    Risks and how to handle them

    • Translation errors on legal requirements

      Native review plus the same monthly update cycle as English.

    • One advisor overloaded

      Launch the UAE first and add markets as capacity grows.

    Evidence

    • Your websiteSitemaps (3,402 URLs across 25 locales, October 22, 2026): English pages for the Gulf markets number 259 for the UAE (en-AE), 101 for Saudi Arabia, 75 for Oman and 73 for Qatar, plus 70 for Egypt. Arabic pages number 18: eight each for Saudi Arabia and Qatar (UK, Egypt, Indonesia, Hong Kong, Oman, Thailand, USA and Dubai visas) and two for the UAE (Saudi and Turkey visas), none for Oman or Egypt. There is no creator, affiliate or referral page in the sitemaps.Source
    • HiringGuest Advisory Associate (Arabic) (posted September 25, 2026): "Fluency in Arabic and English is essential, as you'll work closely with Arabic-speaking customers", engaging and qualifying them "across calls, chats and email" and driving "leads through to conversion".Source
    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
  • 02

    The new creator lead must defend the channel on "cost per visit and cost per application, not views". The 3,400-page sitemap has no creator, affiliate or referral pages, so creator traffic lands on generic pages and can only be tracked through link tags.

    High impactMedium effort First result in 1 month Lead

    First action

    Build the template with one destination and one creator.

    How to measure it

    Creator applications tracked

    Now
    –
    Target
    100%
    By
    1 month

    Steps

    1. 1

      Design the template

      Video, live fee, date, code.

      Product Designer 1 week

    2. 2

      Build generator

      One page per creator and destination.

      Backend Engineer 1 week

    3. 3

      Codes

      Credit and discount logic.

      Backend Engineer 3 days

    4. 4

      Brief creators

      Use the page link.

      Sourcing & Onboarding Associate ongoing

    5. 5

      Weekly report

      Visits, applications, cost.

      Lead, Creator Marketing weekly

    6. 6

      Cut or scale

      By cost per application.

      Lead, Creator Marketing weekly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Lead, Creator Marketing

    Smallest test

    Launch pages for the next five creator videos.

    Why it works

    Build a creator landing template: the creator's video, their destination, the live fee and delivery date, and a code that also credits the creator. Generate one per creator and destination, keep them out of search, and report visits, applications and cost per application per creator weekly.

    Viewers convert better on a page that continues the story they just watched, and the channel P&L needs clean attribution before the budget grows.

    Risks and how to handle them

    • Code leakage to coupon sites

      Tie codes to creators and cap uses.

    Evidence

    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
    • Your websiteSitemaps (3,402 URLs across 25 locales, October 22, 2026): English pages for the Gulf markets number 259 for the UAE (en-AE), 101 for Saudi Arabia, 75 for Oman and 73 for Qatar, plus 70 for Egypt. Arabic pages number 18: eight each for Saudi Arabia and Qatar (UK, Egypt, Indonesia, Hong Kong, Oman, Thailand, USA and Dubai visas) and two for the UAE (Saudi and Turkey visas), none for Oman or Egypt. There is no creator, affiliate or referral page in the sitemaps.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • HiringSourcing & Onboarding Associate (posted September 29, 2026): sources "nano-to-mid creators" on Instagram and YouTube with "dozens of personalised approaches a week", always "capturing the usage rights we need to amplify the work", and grows "repeat rate deliberately ... into creators who come to us".Source
  • 03

    Real visitors fail Core Web Vitals on the homepage: loading takes 3.2s and taps take 363 ms to respond at the 75th percentile, and the mobile lab scores 34 with a 9.2s LCP. The page ships about 1.1 MB of HTML listing 61 destinations with live fees and dates. Creator viewers arrive on phones and leave fast.

    High impactMedium effort First result in 1 month Web engineering lead

    First action

    Measure which scripts block the main thread on the homepage.

    How to measure it

    Field LCP and INP

    Now
    –
    Target
    Under 2.5s and 200 ms
    By
    1 quarter

    Steps

    1. 1

      Profile

      Main thread and payload.

      Web engineering lead 2 days

    2. 2

      Trim the list

      Eight destinations first.

      Web engineering lead 1 week

    3. 3

      Defer scripts

      Non-critical tags after load.

      Web engineering lead 1 week

    4. 4

      Fix inputs

      Search and selectors respond fast.

      Web engineering lead 1 week

    5. 5

      Destination pages

      Same budget.

      Web engineering lead 2 weeks

    6. 6

      Monitor

      Field data monthly.

      Head of Growth monthly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Web engineering lead

    Smallest test

    Ship the eight-destination version to 10% of mobile visitors.

    Why it works

    Render the first eight destinations and the search box on the server, load the rest on scroll, cut blocking scripts, and preload only the hero assets. Apply the same budget to destination pages, then re-measure field data monthly.

    Faster pages lift conversion for every channel, and paid and creator traffic is the most impatient.

    Risks and how to handle them

    • Less content visible

      Keep "See all destinations" one tap away.

    Evidence

    • Google PageSpeedHomepage: real visitors fail Core Web Vitals on loading and responsiveness (LCP 3.2s at the 75th percentile, where the limit is 2.5s; INP 363 ms, where the limit is 200 ms); layout passes (CLS 0.05). In the mobile lab: performance score 34, LCP 9.2s, First Contentful Paint 3.5s, Speed Index 6.7s and 2.5s of blocking time. SEO scores 100 and accessibility 95.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
  • 04

    Atlys' referral offer of 24K gold per referral made the news in 2025, but there is no referral page in the sitemaps. The best moment to ask is when a visa arrives on time.

    High impactLow effort First result in 2 weeks Marketing Manager

    First action

    Add the referral link to the delivery email.

    How to measure it

    Referred applications

    Now
    –
    Target
    5 per 100 delivered
    By
    1 quarter

    Steps

    1. 1

      Confirm offer

      Current reward and rules.

      Marketing Manager 1 day

    2. 2

      Publish page

      Rules and FAQ.

      Web engineering lead 3 days

    3. 3

      Delivery email

      Referral block.

      Copywriter 1 day

    4. 4

      App and tracking

      Share card.

      Product Designer 1 week

    5. 5

      Group trips

      Invite fellow travellers.

      Product Designer 1 week

    6. 6

      Measure

      Referral rate.

      Head of Growth monthly

    First result
    2 weeks
    Cost
    Reward costs
    Owner
    Marketing Manager

    Smallest test

    Send the delivery email with the referral block to one week of customers.

    Why it works

    Publish a referral page, add the offer to the delivery email, the tracking screen and the app, and give each traveller a share card with their destination. Track referrals per delivered visa.

    Happy travellers bring friends on the same trip, and a visible reward makes the ask easy.

    Risks and how to handle them

    • Reward abuse

      Pay after the referred visa is delivered.

    Evidence

    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • Your websiteSitemaps (3,402 URLs across 25 locales, October 22, 2026): English pages for the Gulf markets number 259 for the UAE (en-AE), 101 for Saudi Arabia, 75 for Oman and 73 for Qatar, plus 70 for Egypt. Arabic pages number 18: eight each for Saudi Arabia and Qatar (UK, Egypt, Indonesia, Hong Kong, Oman, Thailand, USA and Dubai visas) and two for the UAE (Saudi and Turkey visas), none for Oman or Egypt. There is no creator, affiliate or referral page in the sitemaps.Source
    • App StoreiOS app "Atlys - You're Going": 4.6 stars from 3,375 ratings, updated October 22, 2026.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
  • 05

    The /speed page, listed in the sitemap, promises a ship log "auto-published every day" but says "No ships yet". A traveller or investor who finds it sees a promise not kept, from a company that sells certainty.

    Low impactLow effort First result in 1 day Web engineering lead

    First action

    Decide whether the log goes live this month.

    How to measure it

    Empty public pages in the sitemap

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Decide

      Live or hide.

      Head of Growth 1 day

    2. 2

      Connect source

      Release notes feed.

      Backend Engineer 2 days

    3. 3

      Write format

      One traveller-facing line.

      Copywriter 1 day

    4. 4

      Or remove

      Sitemap and noindex.

      Web engineering lead 1 hour

    5. 5

      Check others

      Other empty or stub pages.

      Web engineering lead 1 day

    6. 6

      Review

      Monthly.

      Head of Growth monthly

    First result
    1 day
    Cost
    $0
    Owner
    Web engineering lead

    Smallest test

    Hide the page today if the feed is not ready.

    Why it works

    Either connect the log to real release notes (one line per day of what shipped for travellers) or remove the page from the sitemap until it is live.

    Small broken promises undercut a trust brand; a working ship log is good proof of pace.

    Risks and how to handle them

    • Nothing traveller-facing ships some days

      Post weekly instead.

    Evidence

    • Your websiteThe /speed page, titled "Shipped - Atlys" and listed in the sitemap, shows "No ships yet - check back soon" under "auto-published every day at 23:59 IST" (checked twice on October 22, 2026).Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
    • Your websiteTransparency pages: a fee change history ("Every fee ever changed is right here. With time and reason."), a refunds policy and a live status page; every page offers a live video call with an expert and "On Time 100% money back if late".Source
  • 06

    Atlys is hiring pre-sales associates to turn interest into decisions. Sticker visas such as China ($489) and Denmark ($479) cost far more than e-visas and need appointments and documents, so doubts stop people mid-application.

    High impactLow effort First result in 2 weeks Pre Sales Associate

    First action

    List the five visa types with the highest drop-off and value.

    How to measure it

    Completion rate

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Pick visa types

      Value and drop-off.

      Head of Growth 2 days

    2. 2

      Trigger

      Pause detection.

      Backend Engineer 1 week

    3. 3

      Script

      Checklist and date.

      Guest Advisory Lead 2 days

    4. 4

      Staff

      Pre-sales rota.

      Guest Advisory Lead 1 week

    5. 5

      Control group

      Holdout.

      Head of Growth 1 week

    6. 6

      Measure

      Completion and refunds.

      Head of Growth weekly

    First result
    2 weeks
    Cost
    Pre-sales time
    Owner
    Pre Sales Associate

    Smallest test

    Call one day's paused Schengen applicants.

    Why it works

    When someone starts a sticker or Schengen application and pauses, have pre-sales call or chat within ten minutes with a document checklist and the delivery date. Measure completion versus a control group.

    A short, specific conversation removes the doubts that block expensive applications.

    Risks and how to handle them

    • Feels pushy

      Offer chat first and respect opt-outs.

    Evidence

    • HiringMore growth hiring in Delhi: a Pre Sales Associate (October 15, 2026) to "turn customer interest into confident decisions and successful conversions", a Pre Sales Intern and a Guest Advisory Lead; a Marketing Manager (October 5) for campaigns, social, agencies and partnerships; a Content Creator for travel news video; an Art Director and a Copywriter.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • Your websiteTransparency pages: a fee change history ("Every fee ever changed is right here. With time and reason."), a refunds policy and a live status page; every page offers a live video call with an expert and "On Time 100% money back if late".Source

This quarter 9

The core plays for the next three months.

  • 07

    The content manager owns formats and hooks for a trust purchase. Atlys already has proven stories in the press (a near-missed Dubai business trip, a name error on a Vietnam visa) and 114 rejection recovery pages.

    High impactMedium effort First result in 1 quarter Manager Content & Creative

    First action

    Write briefs for the first two formats.

    How to measure it

    Winning formats

    Now
    –
    Target
    3 proven formats
    By
    1 quarter

    Steps

    1. 1

      Collect stories

      From support and press.

      Manager - Content & Creative 2 weeks

    2. 2

      Define formats

      Five templates.

      Manager - Content & Creative 2 weeks

    3. 3

      Write briefs

      Hooks and guardrails.

      Copywriter 1 week

    4. 4

      Test

      Ten creators per format.

      Sourcing & Onboarding Associate 1 month

    5. 5

      Score

      Cost per application.

      Lead, Creator Marketing weekly

    6. 6

      Update playbook

      Monthly.

      Manager - Content & Creative monthly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    Manager Content & Creative

    Smallest test

    Brief five creators on the rescue format.

    Why it works

    Define five formats: the rescue, the denied-then-approved, the on-time countdown, the document checklist and the destination reveal. Write a brief template for each, test them with nano creators, and keep the winners.

    Stories with stakes earn trust faster than destination clips, and formats let a hundred videos a month stay on brand.

    Risks and how to handle them

    • Customer privacy

      Use consented stories only.

    Evidence

    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
  • 08

    The creator lead decides "where every rupee goes" across tiers and destinations. Visa demand is seasonal and margins differ by destination.

    High impactMedium effort First result in 1 quarter Lead

    First action

    Chart applications by destination and month for last year.

    How to measure it

    Blended creator cost per application

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Seasonality

      By destination.

      Head of Growth 1 week

    2. 2

      Margins

      By destination.

      Finance 1 week

    3. 3

      Plan

      Monthly allocation.

      Lead, Creator Marketing monthly

    4. 4

      Brief

      By destination.

      Manager - Content & Creative monthly

    5. 5

      Measure

      Cost per application.

      Lead, Creator Marketing weekly

    6. 6

      Rebalance

      Monthly.

      Lead, Creator Marketing monthly

    First result
    1 quarter
    Cost
    Existing creator budget
    Owner
    Lead, Creator Marketing

    Smallest test

    Plan next month by destination.

    Why it works

    Build a monthly plan that matches creator spend to the destinations with rising demand and good margin in the next 60 days, and shift tiers based on cost per application per destination.

    Content timed to when people book converts more and wastes less.

    Risks and how to handle them

    • Over-focus on a few destinations

      Keep a test budget for new ones.

    Evidence

    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • News coverageAtlys raised a $36 million Series C in March 2026 led by Susquehanna Asia VC, with Elevation Capital, Long Journey Ventures, Peak XV Partners and new investor MakeMyTrip, to expand into new international markets and accelerate AI for document verification, eligibility assessment and traveller support; it reported 11x growth since its previous round in November 2024.Source
  • 09

    The sourcing associate is asked to grow repeat rate. Nano and mid creators come back when briefs, payment and results are easy.

    High impactMedium effort First result in 1 quarter Sourcing & Onboarding Associa…

    First action

    Interview ten past creators about what would bring them back.

    How to measure it

    Creators who post again

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Interview

      Ten creators.

      Sourcing & Onboarding Associate 1 week

    2. 2

      Design

      Portal basics.

      Product Designer 2 weeks

    3. 3

      Build

      Briefs, links, results.

      Backend Engineer 1 month

    4. 4

      Payouts

      Fast and tracked.

      Finance 2 weeks

    5. 5

      Rights

      Usage terms in the flow.

      Legal 1 week

    6. 6

      Measure

      Repeat rate.

      Lead, Creator Marketing monthly

    First result
    1 quarter
    Cost
    Build time
    Owner
    Sourcing & Onboarding Associate

    Smallest test

    Run the portal as a simple form for one month.

    Why it works

    Give creators a portal with open briefs by destination, their landing pages and codes, live results, fast payouts and usage-rights terms. Reward repeat creators with higher rates.

    Repeat creators cost less to brief and perform better as they learn the product.

    Risks and how to handle them

    • Portal before demand

      Start with a shared sheet and forms.

    Evidence

    • HiringSourcing & Onboarding Associate (posted September 29, 2026): sources "nano-to-mid creators" on Instagram and YouTube with "dozens of personalised approaches a week", always "capturing the usage rights we need to amplify the work", and grows "repeat rate deliberately ... into creators who come to us".Source
    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
  • 10

    The creator lead hands winners to paid, and sourcing captures usage rights. Proven creator content is cheaper to scale than new ads.

    High impactMedium effort First result in 1 quarter Lead

    First action

    Confirm usage rights on last month's best videos.

    How to measure it

    Paid cost per application

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Rank videos

      By cost per application.

      Lead, Creator Marketing weekly

    2. 2

      Check rights

      Usage terms.

      Sourcing & Onboarding Associate weekly

    3. 3

      Launch ads

      Creator-authorized.

      Marketing Manager weekly

    4. 4

      Measure

      Against brand ads.

      Head of Growth weekly

    5. 5

      Share learnings

      With creative.

      Manager - Content & Creative weekly

    6. 6

      Scale

      Winners to new markets.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Ad budget
    Owner
    Lead, Creator Marketing

    Smallest test

    Run three creator ads this week.

    Why it works

    Each week, take the three videos with the lowest cost per application, run them as creator-authorized ads in the same markets, and track cost per application against brand ads.

    Paid reach multiplies content already shown to work.

    Risks and how to handle them

    • Ad fatigue

      Rotate weekly.

    Evidence

    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
    • HiringSourcing & Onboarding Associate (posted September 29, 2026): sources "nano-to-mid creators" on Instagram and YouTube with "dozens of personalised approaches a week", always "capturing the usage rights we need to amplify the work", and grows "repeat rate deliberately ... into creators who come to us".Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
  • 11

    Atlys is paying city scouts to verify WiFi speed and plug points in cafes for a new product. The same data answers searches like "work-friendly cafes in Vienna" from remote workers who also need visas.

    Medium impactMedium effort First result in 2 quarters Head of Growth

    First action

    Publish the Vienna guide when scouting finishes.

    How to measure it

    Monthly guide visits

    Now
    –
    Target
    50,000
    By
    2 quarters

    Steps

    1. 1

      Finish Vienna

      Data quality check.

      City Scout - Vienna 1 month

    2. 2

      Design guide

      Map and list.

      Product Designer 2 weeks

    3. 3

      Publish

      With dates.

      Web engineering lead 1 week

    4. 4

      Link visas

      Schengen and nomad visas.

      Copywriter 1 week

    5. 5

      Add cities

      Next five.

      Head of Growth quarterly

    6. 6

      Measure

      Traffic and app installs.

      Head of Growth monthly

    First result
    2 quarters
    Cost
    Scouting costs
    Owner
    Head of Growth

    Smallest test

    Publish ten Vienna cafes.

    Why it works

    Publish a guide per city with verified cafes, speeds and updated dates, linked to the relevant visa and digital nomad visa pages and the app.

    Original verified data earns links and search traffic no visa competitor has.

    Risks and how to handle them

    • Data goes stale

      Show the check date and re-verify quarterly.

    Evidence

    • HiringCity Scout - Vienna (posted September 17, 2026): help "build the most reliable database of work-friendly cafes for travellers", verifying "WiFi quality, internet speed, plug points" for data that "powers a new Atlys product".Source
    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
    • App StoreiOS app "Atlys - You're Going": 4.6 stars from 3,375 ratings, updated October 22, 2026.Source
  • 12

    Atlys offers free re-application and has 114 rejection recovery pages. Travellers who were refused before are anxious buyers who need proof it can work.

    High impactMedium effort First result in 1 quarter Guest Advisory Lead

    First action

    Calculate the approval rate for recovered applications.

    How to measure it

    Recovery-page applications

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Compute outcomes

      Approval after recovery.

      Head of Growth 2 weeks

    2. 2

      Add to pages

      Rates and fixes.

      Copywriter 2 weeks

    3. 3

      Free review

      Advisor slot.

      Guest Advisory Lead 2 weeks

    4. 4

      Stories

      Consented.

      Manager - Content & Creative 1 month

    5. 5

      Creator briefs

      Recovery format.

      Manager - Content & Creative 1 month

    6. 6

      Measure

      Conversion.

      Head of Growth monthly

    First result
    1 quarter
    Cost
    Advisor time
    Owner
    Guest Advisory Lead

    Smallest test

    Add the recovery approval rate to the Schengen recovery page.

    Why it works

    Add recovery outcomes to those pages (approval rate after recovery, typical fixes), a short free review of the refusal letter by an advisor, and consented recovery stories as creator briefs.

    Helping refused travellers is a high-intent niche where proof converts.

    Risks and how to handle them

    • Implying guaranteed approval

      State the rate and the conditions clearly.

    Evidence

    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
  • 13

    Atlys' report ranking 50 destinations for Indian travellers earned coverage, and it has 177 passport index pages. The same data could make news in the UAE, UK and US.

    Medium impactMedium effort First result in 2 quarters Marketing Manager

    First action

    Pick the second market and its ten questions.

    How to measure it

    Press mentions

    Now
    –
    Target
    20 per market
    By
    2 quarters

    Steps

    1. 1

      Pick market

      UAE or UK.

      Marketing Manager 1 week

    2. 2

      Analyze

      Application data.

      Head of Growth 1 month

    3. 3

      Write

      Report and charts.

      Copywriter 2 weeks

    4. 4

      Design

      Visuals.

      Art Director 2 weeks

    5. 5

      Launch

      Press and creators.

      Marketing Manager 2 weeks

    6. 6

      Update

      Yearly.

      Marketing Manager yearly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Marketing Manager

    Smallest test

    Release one chart for the UAE.

    Why it works

    Publish a yearly access report per main market using application data (approval, time, cost), with charts for journalists and creators, and launch it with a creator series.

    Data stories earn press and links in each market Atlys is entering with the Series C.

    Risks and how to handle them

    • Data privacy

      Aggregate only.

    Evidence

    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source
    • News coverageAtlys raised a $36 million Series C in March 2026 led by Susquehanna Asia VC, with Elevation Capital, Long Journey Ventures, Peak XV Partners and new investor MakeMyTrip, to expand into new international markets and accelerate AI for document verification, eligibility assessment and traveller support; it reported 11x growth since its previous round in November 2024.Source
  • 14

    Atlys offers embedded travel insurance through VisitorsCoverage and a US passport renewal service, and its app is rated 4.6. Travellers who got one visa on time will travel again.

    Medium impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Count customers with a second application within a year.

    How to measure it

    Second application within a year

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Baseline

      Repeat rate.

      Head of Growth 1 week

    2. 2

      Map journey

      After delivery.

      Marketing Manager 1 week

    3. 3

      Write messages

      Email and app.

      Copywriter 2 weeks

    4. 4

      Expiry reminders

      Visa and passport.

      Backend Engineer 2 weeks

    5. 5

      Launch

      All markets.

      Marketing Manager 1 month

    6. 6

      Measure

      Repeat rate.

      Head of Growth monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Manager

    Smallest test

    Send passport expiry reminders to US customers.

    Why it works

    After delivery, send a short series: insurance before departure, trip tips, a reminder when the visa or passport nears expiry, and suggestions for the next destination from the same passport.

    Repeat travellers are cheaper than new ones and already trust Atlys.

    Risks and how to handle them

    • Too many messages

      Cap frequency and allow opt-out.

    Evidence

    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • App StoreiOS app "Atlys - You're Going": 4.6 stars from 3,375 ratings, updated October 22, 2026.Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
  • 15

    The homepage shows 98.9% approved and 1M+ visas on time, and Atlys publishes fee changes openly. Each destination page could show its own record, which is what a nervous traveller wants to know.

    High impactMedium effort First result in 1 quarter Head of Growth

    First action

    Compute the record for the top ten destinations.

    How to measure it

    Conversion on pages with a record

    Now
    –
    Target
    +10%
    By
    1 quarter

    Steps

    1. 1

      Compute

      Top ten.

      Head of Growth 1 week

    2. 2

      Design

      Small block.

      Product Designer 1 week

    3. 3

      Build

      Automated feed.

      Backend Engineer 2 weeks

    4. 4

      Roll out

      All destinations.

      Web engineering lead 1 month

    5. 5

      Test

      A/B.

      Head of Growth 1 month

    6. 6

      Use in briefs

      Creator scripts.

      Manager - Content & Creative ongoing

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Head of Growth

    Smallest test

    Add the record to the Schengen page.

    Why it works

    Add a small record to every destination page: visas delivered on time in the last 90 days, approval rate and typical time, with the date updated. Use it in creator briefs.

    Specific, current proof beats a global number, and it matches the transparency brand.

    Risks and how to handle them

    • Low numbers on hard visas

      Show the context and typical time.

    Evidence

    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source
    • Your websiteTransparency pages: a fee change history ("Every fee ever changed is right here. With time and reason."), a refunds policy and a live status page; every page offers a live video call with an expert and "On Time 100% money back if late".Source
    • Competitor researchRivals' own homepages: iVisa, "Apply online for your eVisa, embassy visa, or arrival card in minutes ... a 99% approval rate, and 24/7 support"; VisaHQ, "Trusted by 1M+ travelers since 2003 ... 198 destinations"; Sherpa, "eVisas as an ancillary service and travel requirements for the world's largest travel providers". VFS Global and BLS run appointment centres for many governments.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The partners page names airlines, banks, fintech and lifestyle brands, MakeMyTrip invested in the Series C, and Sherpa sells eVisas as an ancillary to travel providers.

    High impactHigh effort First result in 4 quarters Head of Growth

    First action

    List the top ten partners by outbound travellers.

    How to measure it

    Partner applications

    Now
    –
    Target
    20% of volume
    By
    4 quarters

    Steps

    1. 1

      List partners

      Top ten.

      Head of Growth 2 weeks

    2. 2

      Package API

      Docs and white label.

      Backend Engineer 1 quarter

    3. 3

      Pricing

      Revenue share.

      Finance 1 month

    4. 4

      Pilot

      Two partners.

      Head of Growth 2 quarters

    5. 5

      Support

      Partner SLAs.

      Guest Advisory Lead ongoing

    6. 6

      Scale

      More partners.

      Head of Growth ongoing

    First result
    4 quarters
    Cost
    Engineering and partner team
    Owner
    Head of Growth

    Smallest test

    Pilot with one partner's customers.

    Why it works

    Package Atlys as an embedded visa service with an API and white-label flow, starting with two partners whose customers book international trips. Share revenue per visa.

    Partners bring travellers at the moment of booking, at low acquisition cost.

    Risks and how to handle them

    • Channel conflict

      Price and brand by partner type.

    Evidence

    • Your websitePartners page: "The brands we travel with. Airlines, banks, fintech, study, lifestyle. The companies that trust Atlys with their customers." and "We work with brands whose audiences travel", with an email address as the way in.Source
    • News coverageAtlys raised a $36 million Series C in March 2026 led by Susquehanna Asia VC, with Elevation Capital, Long Journey Ventures, Peak XV Partners and new investor MakeMyTrip, to expand into new international markets and accelerate AI for document verification, eligibility assessment and traveller support; it reported 11x growth since its previous round in November 2024.Source
    • Competitor researchRivals' own homepages: iVisa, "Apply online for your eVisa, embassy visa, or arrival card in minutes ... a 99% approval rate, and 24/7 support"; VisaHQ, "Trusted by 1M+ travelers since 2003 ... 198 destinations"; Sherpa, "eVisas as an ancillary service and travel requirements for the world's largest travel providers". VFS Global and BLS run appointment centres for many governments.Source
  • 17

    The Series C funds expansion into new international markets, and Atlys is scouting in Vienna. A launch playbook lets each new market start with local trust.

    High impactHigh effort First result in 4 quarters Co founder and CEO

    First action

    Pick the next market and its top five destinations.

    How to measure it

    First-90-day applications per market

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Pick market

      Demand and competition.

      Co-founder and CEO 1 month

    2. 2

      Localize

      Pages and payments.

      Web engineering lead 1 quarter

    3. 3

      Recruit creators

      Twenty local.

      Sourcing & Onboarding Associate 1 month

    4. 4

      Hire advisor

      Local language.

      Guest Advisory Lead 1 month

    5. 5

      Launch

      Press and creators.

      Marketing Manager 1 month

    6. 6

      Review

      90 days.

      Co-founder and CEO quarterly

    First result
    4 quarters
    Cost
    Market budget
    Owner
    Co founder and CEO

    Smallest test

    Run the playbook for one market.

    Why it works

    For each market: local pages and fees, 20 local creators telling visa stories, a local language advisor, local payment methods and a press story with market data. Measure cost per application in the first 90 days.

    Local creators and local proof shorten the time to trust in a new market.

    Risks and how to handle them

    • Spread too thin

      One market at a time.

    Evidence

    • News coverageAtlys raised a $36 million Series C in March 2026 led by Susquehanna Asia VC, with Elevation Capital, Long Journey Ventures, Peak XV Partners and new investor MakeMyTrip, to expand into new international markets and accelerate AI for document verification, eligibility assessment and traveller support; it reported 11x growth since its previous round in November 2024.Source
    • HiringLead, Creator Marketing (posted September 29, 2026): "build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications", at "a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet." The lead owns the channel P&L "on cost per visit and cost per application, not views" and hands "the winning creative to paid amplification".Source
    • HiringGuest Advisory Associate (Arabic) (posted September 25, 2026): "Fluency in Arabic and English is essential, as you'll work closely with Arabic-speaking customers", engaging and qualifying them "across calls, chats and email" and driving "leads through to conversion".Source
    • HiringCity Scout - Vienna (posted September 17, 2026): help "build the most reliable database of work-friendly cafes for travellers", verifying "WiFi quality, internet speed, plug points" for data that "powers a new Atlys product".Source
  • 18

    Atlys is investing the Series C in AI for eligibility and traveller support and is hiring a research scientist, while advisors handle Arabic and pre-sales conversations.

    High impactHigh effort First result in 3 quarters Research Scientist

    First action

    Collect the 100 most common pre-sales questions.

    How to measure it

    Questions resolved by the assistant

    Now
    –
    Target
    60%
    By
    3 quarters

    Steps

    1. 1

      Collect questions

      Top 100.

      Guest Advisory Lead 2 weeks

    2. 2

      Build answers

      From verified requirements.

      Research Scientist 1 quarter

    3. 3

      Languages

      English, Arabic, Hindi.

      Research Scientist 1 quarter

    4. 4

      Handoff

      To advisors.

      Backend Engineer 1 month

    5. 5

      Quality review

      Weekly.

      Guest Advisory Lead weekly

    6. 6

      Measure

      Conversion and accuracy.

      Head of Growth monthly

    First result
    3 quarters
    Cost
    AI team time
    Owner
    Research Scientist

    Smallest test

    Run the assistant on one destination page.

    Why it works

    Launch an assistant on destination pages and chat that answers eligibility and document questions in English, Arabic and Hindi first, with a clear handoff to a human advisor for complex cases.

    Instant answers in the traveller's language convert questions into applications at any hour.

    Risks and how to handle them

    • Wrong answers on requirements

      Answer only from verified data and hand off when unsure.

    Evidence

    • News coverageAtlys raised a $36 million Series C in March 2026 led by Susquehanna Asia VC, with Elevation Capital, Long Journey Ventures, Peak XV Partners and new investor MakeMyTrip, to expand into new international markets and accelerate AI for document verification, eligibility assessment and traveller support; it reported 11x growth since its previous round in November 2024.Source
    • HiringGuest Advisory Associate (Arabic) (posted September 25, 2026): "Fluency in Arabic and English is essential, as you'll work closely with Arabic-speaking customers", engaging and qualifying them "across calls, chats and email" and driving "leads through to conversion".Source
    • HiringMore growth hiring in Delhi: a Pre Sales Associate (October 15, 2026) to "turn customer interest into confident decisions and successful conversions", a Pre Sales Intern and a Guest Advisory Lead; a Marketing Manager (October 5) for campaigns, social, agencies and partnerships; a Content Creator for travel news video; an Art Director and a Copywriter.Source
    • Your websitellms.txt: Atlys "serves travelers from India, the United States, the United Kingdom, UAE, Australia, Singapore, and Saudi Arabia" and says requirements, fees and processing times "are updated monthly from official government and embassy sources". Content sections: 453 tools, 334 blog posts, 177 passport index pages, 114 rejection recovery pages.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 19

    Fortune profiled the CEO as building travel's AI concierge, and the company is hiring a content creator for travel news. Founder videos on policy changes build trust in a trust purchase.

    Medium impactLow effort First result in 1 quarter Co founder and CEO

    First action

    Record the first video on a current policy change.

    How to measure it

    Applications from founder videos

    Now
    –
    Target
    500 a month
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Weekly change.

      Content Creator weekly

    2. 2

      Script

      Short.

      Copywriter weekly

    3. 3

      Record

      Fifteen minutes.

      Co-founder and CEO weekly

    4. 4

      Edit

      Platform cuts.

      Content Creator weekly

    5. 5

      Post

      All channels.

      Marketing Manager weekly

    6. 6

      Measure

      Applications.

      Head of Growth monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Co founder and CEO

    Smallest test

    Record one video.

    Why it works

    Record a short weekly video from the CEO on one visa or passport change and what travellers should do, cut by the content team for each platform.

    Founders add credibility to news content and give the brand a face.

    Risks and how to handle them

    • Founder time

      Batch-record monthly.

    Evidence

    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • HiringMore growth hiring in Delhi: a Pre Sales Associate (October 15, 2026) to "turn customer interest into confident decisions and successful conversions", a Pre Sales Intern and a Guest Advisory Lead; a Marketing Manager (October 5) for campaigns, social, agencies and partnerships; a Content Creator for travel news video; an Art Director and a Copywriter.Source
    • HiringManager - Content & Creative (posted September 29, 2026): owns "the formats, hooks, narrative structures and brand guardrails every creator brief is built from"; "A visa is a trust purchase: people hand us their passport and their holiday on the strength of what they've seen."Source
  • 20

    The creator program needs volume and authentic stories. Every on-time delivery is a happy traveller with a phone.

    Medium impactLow effort First result in 1 quarter Manager Content & Creative

    First action

    Invite 500 recent customers.

    How to measure it

    Usable customer videos

    Now
    –
    Target
    200 a month
    By
    2 quarters

    Steps

    1. 1

      Design ask

      Reward and consent.

      Manager - Content & Creative 1 week

    2. 2

      Add to delivery

      Email and app.

      Product Designer 1 week

    3. 3

      Collect

      Upload flow.

      Backend Engineer 2 weeks

    4. 4

      Review

      Quality and rights.

      Manager - Content & Creative weekly

    5. 5

      Use

      Ads and pages.

      Marketing Manager ongoing

    6. 6

      Measure

      Conversion.

      Head of Growth monthly

    First result
    1 quarter
    Cost
    Rewards
    Owner
    Manager Content & Creative

    Smallest test

    Invite 500 customers this month.

    Why it works

    After delivery, invite travellers to record a short video for a reward (credit or gold coins), with consent and usage rights, and feed the best into ads and destination pages.

    Real customers are the most believable nano creators and cost little.

    Risks and how to handle them

    • Privacy

      Blur passports and documents.

    Evidence

    • HiringSourcing & Onboarding Associate (posted September 29, 2026): sources "nano-to-mid creators" on Instagram and YouTube with "dozens of personalised approaches a week", always "capturing the usage rights we need to amplify the work", and grows "repeat rate deliberately ... into creators who come to us".Source
    • Your websiteNewsroom: Business Standard (October 2025), "How you can earn 24K gold with every visa referral at Atlys"; VisitorsCoverage embedded travel insurance partnership (October 2025); a travel access report ranking 50 destinations for Indian travellers (February 2026); traveller rescue stories in Mint, Hindustan Times and Business Standard (a near-missed Dubai business trip, a name error on a Vietnam visa); Fortune (June 2026) on the CEO "building travel's AI concierge".Source
    • Your websiteHomepage (US): "Your visa. On time. Always."; "Excellent 4.6 · 20K+ reviews on Trustpilot", "98.9% approved", "1M+ visas on time", 24x7 human support; guarantees "On-time, or your money back", "Free re-application", live tracking and "Lowest price, audited"; 61 destinations with live fees and delivery dates, from e-visas to sticker visas such as China ($489) and Denmark ($479). The page's HTML is about 1.1 MB.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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  • Flowtel growth strategyAn AI operating layer for hotels: Lila, an AI voice agent that answers every guest call and books into the PMS; Hotel OS, a system of…24 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Atlys did not commission, review or endorse it, and Programmable is not affiliated with Atlys. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Atlys runs its business.

Something wrong, or do you represent Atlys? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Arabic Gulf pages, creator landing pages, homepage speed, the referral page, the ship log and pre-sales calls.

  2. Days 31 to 6011 ideas

    Creative playbook, destination-led spend, creator portal, paid amplification, cafe guides, recovery proof, access reports, trip lifecycle and destination records; founder videos and customer videos.

  3. Days 61 to 903 ideas

    Commit to embedded partnerships, the market launch playbook and the multilingual assistant.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value visas delivered on time. The most cited problem: uncertainty and paperwork.

  • Clear fees and delivery dates before paying
  • Appointment slots for Schengen and sticker visas
  • In their words: “visa on time”

Market

Competitive landscape

4 competitors compared: iVisa, VisaHQ, Sherpa and VFS Global and BLS.

  • Gap to exploit: Arabic-language visa help in the Gulf
  • iVisa: Less local presence in India and the Gulf
  • VisaHQ: Older experience

Hiring signals

Atlys is building a creator-led growth engine: a creator marketing lead to run a hundred-plus videos a month on cost per application (ideas 2, 8, 10, 18), a content and creative manager for the formats (ideas 7, 20)…

  • Lead, Creator Marketing: Creator engine on cost per application. Ideas 2, 8, 10.
  • Manager - Content & Creative: Formats for a trust purchase. Ideas 7, 20.
  • Sourcing & Onboarding Associate: Nano-to-mid creators and repeat rate. Idea 9.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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