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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Awin
Awin logo

growth playbook · Oct 22, 2026

awin.com (opens in a new tab)

Awin growth playbook

Diagnosis

Awin is a large, established network (£15B+ in partner revenue a year, 30K+ brands, 1M+ partners) whose hiring shows where it is going: GEO and AI search consulting, measurement beyond last click through Unlock the Clock, more agencies and OPMs, LATAM and DACH sales, and a lifecycle team for adoption and dormancy.

The website lags these bets: AI Visibility, Smart Search and GEO have no pages, Unlock the Clock is not explained, the homepage pitch is "earn money online", the pricing page hides a $5,000 break-even and Mexico has no local proof.

This playbook gives the new services pages and offers first, then builds sales tools (gap checks, Mexican proof, a launch tracker, an agency directory), joins GEO with publisher recruitment and lays down two data-led big bets.

Growth Score

7/10

Biggest Opportunity

Sell AI discovery measurement and GEO as part of affiliate marketing, where Awin's publisher data gives it an edge over specialist tools.

Biggest Risk

impact.com, CJ, Rakuten Advertising and Partnerize all pitch AI-powered partnership platforms, and if Awin's AI tools are not visible or used, the network competes on fees alone.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give AI Visibility and Awin's GEO service a page of their own, starting in German

    Draft the German page with the GEO consultants and pick the snapshot format.

    High impact First result in 2 weeks
  2. 2

    Make the homepage description speak to advertisers too, not only "earn money online"

    Rewrite the global and UK homepage descriptions.

    High impact First result in 2 weeks
  3. 3

    Show the break-even on the pricing page: Access or Accelerate at your sales level

    Check the break-even in each currency.

    High impact First result in 3 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 8Fill-ins · 5Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Awin is hiring GEO and AI search consultants to shape "Awin's GEO offering" and win new business, and in June it launched AI Visibility and Smart Search. But none of the 14,201 URLs on awin.com is a page for AI Visibility, Smart Search or GEO in any market: the launch lives in one news post that points to a short link. A marketing director who asks a search engine or an AI assistant "how does my brand show up in ChatGPT" has nowhere on awin.com to land.

    High impactLow effort First result in 2 weeks GEO & AI Search Consultant

    First action

    Draft the German page with the GEO consultants and pick the snapshot format.

    How to measure it

    GEO snapshot requests

    Now
    –
    Target
    40 a quarter
    By
    1 quarter

    Steps

    1. 1

      Agree the offer

      What a free snapshot includes and who delivers it.

      GEO & AI Search Consultant 2 days

    2. 2

      Write the German page

      Service, AI Visibility, results, snapshot form.

      GEO & AI Search Consultant 1 week

    3. 3

      Add proof

      The 3-6x finding and one client example.

      Head of Global Marketing 3 days

    4. 4

      Publish and link

      Advertiser menu, news post, sitemap.

      Web and SEO team 2 days

    5. 5

      Localise

      UK and US versions with hreflang.

      Head of Global Marketing 2 weeks

    6. 6

      Route requests

      Snapshot form to the consultants' queue.

      Marketing Operations 2 days

    7. 7

      Track

      Requests, snapshots delivered, GEO contracts.

      GEO & AI Search Consultant weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    GEO & AI Search Consultant

    Smallest test

    Publish the German page with a snapshot form and send ten existing DACH clients to it.

    Why it works

    Publish a GEO and AI Visibility page in German first (/de/), then UK and US: what the consultants do, what AI Visibility measures (where publisher content gets your brand cited), the 3-6x engagement finding, and a free AI visibility snapshot for one category, delivered by a consultant with Peec AI. Link it from the advertiser menu and from the June news post.

    The service already exists and is staffed; the page gives the new consultants inbound demand, and it is the page Awin itself would advise a client to build for AI search.

    Ready to use

    ChecklistGEO page outline

    [ ] Headline: how your brand appears in AI answers
    [ ] What AI Visibility measures, with a screenshot
    [ ] The role of publisher content in AI citations
    [ ] The 3-6x engagement finding and its source
    [ ] What the GEO consultants deliver
    [ ] Free snapshot form (brand, category, market)
    [ ] FAQ: tools used, data sources, pricing
    [ ] hreflang for de, en-GB, en-US

    Risks and how to handle them

    • Snapshot demand outruns two consultants

      Cap snapshots per week and prioritise by brand size.

    • Claims about AI results

      Describe measurement, not guaranteed rankings.

    Evidence

    • HiringGEO & AI Search Consultant, German-speaking (Berlin or Munich; posted August 25, 2026, with a German-language post on October 9): joins "Awin's growing Client Services team" to "help leading brands improve their visibility across AI-powered search environments", will play "a key role in shaping Awin's GEO offering, supporting new business opportunities", analyses citations and share of voice "using GEO monitoring tools such as Peec AI" and will "Manage GEO campaign budgets".Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
    • Your websiteSitemap (14,201 URLs in 21 country sections, checked October 21, 2026): no product or service page for AI Visibility, Smart Search or GEO in any market; AI Visibility appears only in the news post. There is also no page for the Unlock the Clock programme.Source
  • 02

    The homepage title and description that search results show say "Affiliate marketing is a simple way to earn money online", on the global and UK homepages. That speaks to would-be affiliates, while the sales team is hired to win brands, agencies and OPMs.

    High impactLow effort First result in 2 weeks Head of Global Marketing

    First action

    Rewrite the global and UK homepage descriptions.

    How to measure it

    Organic advertiser enquiries

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Rewrite global

      Advertiser-led copy.

      Head of Global Marketing 1 hour

    2. 2

      Rewrite UK and US

      Same pattern.

      Head of Global Marketing 1 hour

    3. 3

      Roll to all markets

      21 country homepages.

      Country marketing leads 1 week

    4. 4

      Check the paths

      Creator pages keep the earning message.

      Head of Global Marketing 1 day

    5. 5

      Monitor

      Search Console click-through.

      Web and SEO team weekly

    6. 6

      Review

      Enquiries by source.

      Marketing Operations monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Global Marketing

    Smallest test

    Change the UK homepage description today.

    Why it works

    Write titles and descriptions per audience: the homepage for brands ("£15B+ in partner revenue, 30K+ brands, 1M+ partners"), and keep the earning message on the creator and affiliate paths. Repeat for each country homepage.

    Search snippets decide who clicks; advertisers are the revenue, and the proof is already on the page.

    Risks and how to handle them

    • Fewer publisher sign-ups

      Watch creator path traffic and adjust.

    Evidence

    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source
    • HiringSales hiring: a Sales Manager (Affiliate Marketing) for London and Manchester (September 2, 2026) who will "Conduct in-depth research on target brands, including their current affiliate activities"; a Mid-Market Sales Manager - LATAM in Puebla, Mexico (October 14); a Team Lead - LATAM in Sao Paulo (October 20); and (Junior) Sales Managers for DACH, Eastern Europe and the Nordics (October 8 and 18).Source
    • HiringAgency New Business Executive (London, posted October 16, 2026): converts "new OPMs and digital marketing agencies into strategic Awin partners" and develops the existing agency portfolio. The agency page says "Trusted by 500+ agencies" and the menu offers Agency Certification.Source
  • 03

    Access costs $49 a month plus 3.5% of sales and Accelerate from $99 plus 2.5%. The two cost the same at $5,000 a month in affiliate sales; above that Accelerate is cheaper. The page offers a quiz but never shows the money.

    High impactLow effort First result in 3 weeks Head of Global Marketing

    First action

    Check the break-even in each currency.

    How to measure it

    Pricing-to-start conversion

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Check the math

      Every market's prices.

      Finance 1 day

    2. 2

      Design

      One input, two costs.

      Product Designer 2 days

    3. 3

      Build

      On every pricing page.

      Web and SEO team 1 week

    4. 4

      Route

      Accelerate results to sales.

      Marketing Operations 1 day

    5. 5

      Test

      Against the current page.

      Web and SEO team 3 weeks

    6. 6

      Brief sales

      Same numbers on calls.

      Sales Manager (Affiliate Marketing) 1 day

    First result
    3 weeks
    Cost
    Engineering time
    Owner
    Head of Global Marketing

    Smallest test

    Add a static table of costs at $2k, $5k, $10k and $25k.

    Why it works

    Add a slider for monthly affiliate sales that shows both monthly costs, the cheaper plan and the yearly difference, with a link to start or talk to sales. Use local prices in each market.

    Buyers trust plans they can calculate, and the slider sends larger merchants to the plan with sales support.

    Risks and how to handle them

    • Commission confusion

      Show partner commission separately from the tracking fee.

    Evidence

    • Your websiteUS advertiser pricing: Access "$49 per month + 3.5% per transaction (tracking fee)", first month free, "Low-risk 3-month minimum term"; Accelerate "From $99 per month + 2.5% per transaction"; Advanced "Custom pricing". The page offers a three-minute quiz ("Not sure which plan fits you?") but no cost comparison at a given sales level.Source
  • 04

    Awin says advertisers using Smart Search are twice as likely to invite a partner, a strong reason to join, but it appears only in the June news post. The advertiser pages describe "Smart AI affiliate partner recommendations" without the number.

    Medium impactLow effort First result in 2 weeks Head of Product

    First action

    Record a short clip of Smart Search.

    How to measure it

    Advertiser page enquiries

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Confirm the figure

      Source and date.

      Head of Product, AI Enablement 1 day

    2. 2

      Record clip

      One natural-language search.

      Product Marketing 2 days

    3. 3

      Update pages

      Advertiser, pricing, agency.

      Web and SEO team 2 days

    4. 4

      Update deck

      Sales slides.

      Product Marketing 1 day

    5. 5

      Localise

      Top markets.

      Country marketing leads 1 week

    6. 6

      Measure

      Enquiries.

      Marketing Operations monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Head of Product, AI Enablement

    Smallest test

    Add the line to the UK advertiser page.

    Why it works

    Add the result and a 20-second Smart Search clip to the advertiser, pricing and agency pages, and to the sales deck.

    A measured outcome converts better than a feature name and supports the AI enablement team's adoption goal.

    Risks and how to handle them

    • Figure ages

      Refresh each quarter.

    Evidence

    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
    • HiringHead of Product, AI Enablement (Berlin or London, posted September 25, 2026): "Thousands of advertisers and publishers" use Awin; the role must judge AI "on measurable business impact - adoption, efficiency, revenue" and "if a capability isn't used, it isn't done". A Product Manager, Publisher Payments (open since July 22, updated October 1) will make payments "accurate, timely and trusted by publishers across the globe".Source
    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source
  • 05

    The new media partnerships role must sharpen "what's in it for the publisher" to sign tier-one publishers to Unlock the Clock, but awin.com has no page for the programme.

    Medium impactLow effort First result in 1 month Senior Partnerships Manager:…

    First action

    Draft the publisher benefits in one page.

    How to measure it

    Qualified publisher conversations

    Now
    –
    Target
    15
    By
    1 quarter

    Steps

    1. 1

      Draft benefits

      Revenue, credit, insight.

      Senior Partnerships Manager: Media & Editorial 3 days

    2. 2

      Data and privacy

      What is shared and how.

      Legal 1 week

    3. 3

      Write page

      Publisher version.

      Head of Global Marketing 3 days

    4. 4

      Publish

      UK and DE.

      Web and SEO team 1 day

    5. 5

      Use in outreach

      Link in every first email.

      Senior Partnerships Manager: Media & Editorial ongoing

    6. 6

      Add advertiser view

      After first partners sign.

      Head of Global Marketing 1 quarter

    First result
    1 month
    Cost
    Staff time only
    Owner
    Senior Partnerships Manager: Media & Editorial

    Smallest test

    Share the draft with two friendly publishers.

    Why it works

    Publish a short page for publishers: what UTC measures beyond last click, what data is shared and how it is protected, what publishers get (credit for influence, new revenue lines, benchmarks), and a contact for the partnerships team. Add a version for advertisers once lighthouse partners sign.

    A clear public explanation shortens every first meeting and lets editorial and legal teams at publishers read ahead.

    Risks and how to handle them

    • Publishing too early

      Describe the programme and its aims, not results yet.

    Evidence

    • HiringSenior Partnerships Manager: Media & Editorial (Berlin or London, posted September 29, 2026): "Awin's Unlock the Clock (UTC) programme is building the evidence base and infrastructure to move measurement beyond last click, using deterministic, CDN/edge-level signals"; the role must land "tier-one lighthouse partnerships in year one", turn them into "reference cases" and "Own and continuously sharpen the answer to 'what's in it for the publisher'".Source
    • Your websiteSitemap (14,201 URLs in 21 country sections, checked October 21, 2026): no product or service page for AI Visibility, Smart Search or GEO in any market; AI Visibility appears only in the news post. There is also no page for the Unlock the Clock programme.Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
  • 06

    The Head of Customer Adoption owns about 1,300 programmes in their 7-24 month stage and is measured on dormancy reduction. Dormant programmes stop paying tracking fees and rarely come back unprompted.

    High impactLow effort First result in 1 month Head of Customer Adoption

    First action

    List programmes dormant for 60 days.

    How to measure it

    Reactivation rate

    Now
    –
    Target
    25%
    By
    1 quarter

    Steps

    1. 1

      Define dormancy

      Rules by tier.

      Head of Customer Adoption 2 days

    2. 2

      Pull the list

      Current dormant programmes.

      Revenue Operations 1 day

    3. 3

      Build the plan

      Partners, commission, call.

      Global Team Leader - Affiliate marketing 1 week

    4. 4

      Send

      By tier.

      Head of Customer Adoption 1 week

    5. 5

      Call

      High tiers first.

      Global Team Leader - Affiliate marketing 2 weeks

    6. 6

      Track

      Reactivations and GP.

      Revenue Operations weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Customer Adoption

    Smallest test

    Send the plan to 50 dormant programmes.

    Why it works

    Define dormancy (no new partners or sales in 60 days), and send each dormant programme a short plan: three partners to invite from Smart Search, one commission change and a 20-minute call. Escalate high-tier programmes to their team leader.

    Specific next steps reactivate programmes faster than generic check-ins.

    Risks and how to handle them

    • Seasonal businesses

      Time outreach before their season.

    Evidence

    • HiringHead of Customer Adoption (Chicago, posted September 17, 2026): leads customers in "months 7-24 post-launch" across Silver, Gold, Platinum and Diamond tiers, "approximately 1,300 programs"; "reactivates dormant programs"; KPIs include "Commercial Tier Growth", "Increase Feature Adoption" and "Dormancy Reduction".Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
    • HiringHead of Product, AI Enablement (Berlin or London, posted September 25, 2026): "Thousands of advertisers and publishers" use Awin; the role must judge AI "on measurable business impact - adoption, efficiency, revenue" and "if a capability isn't used, it isn't done". A Product Manager, Publisher Payments (open since July 22, updated October 1) will make payments "accurate, timely and trusted by publishers across the globe".Source

This quarter 9

The core plays for the next three months.

  • 07

    Sales managers research "current affiliate activities" of target brands, and AdOps already produces "gap analysis reports" and competitor benchmarks for big clients. Prospects never see that work before signing.

    High impactMedium effort First result in 1 quarter Sales Manager

    First action

    Make three gap reports by hand for current prospects.

    How to measure it

    Meetings booked

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define report

      One page, three findings.

      AdOps Specialist 1 week

    2. 2

      Test by hand

      Three prospects.

      AdOps Specialist 2 weeks

    3. 3

      Check data rules

      Aggregates only.

      Legal 2 weeks

    4. 4

      Build form

      Request page.

      Web and SEO team 2 weeks

    5. 5

      Run

      UK and DE first.

      Sales Manager (Affiliate Marketing) 1 quarter

    6. 6

      Measure

      Meetings and wins.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales Manager (Affiliate Marketing)

    Smallest test

    Send three hand-made gap checks to prospects.

    Why it works

    Turn the gap report into a prospect offer: a brand enters its site and gets a one-page view of which partner types its competitors use on Awin and which it lacks, followed by a call with sales.

    A concrete gap is a reason to meet, and it uses analysis the team already knows how to make.

    Risks and how to handle them

    • Exposing client data

      Show category patterns, never named advertisers.

    Evidence

    • HiringThe "Marketing Assistant" post (Warsaw, October 12, 2026) describes AdOps Specialists who "Produce gap analysis reports and recruit affiliates onto programs" and run "competitor benchmarking" for the network's largest clients.Source
    • HiringSales hiring: a Sales Manager (Affiliate Marketing) for London and Manchester (September 2, 2026) who will "Conduct in-depth research on target brands, including their current affiliate activities"; a Mid-Market Sales Manager - LATAM in Puebla, Mexico (October 14); a Team Lead - LATAM in Sao Paulo (October 20); and (Junior) Sales Managers for DACH, Eastern Europe and the Nordics (October 8 and 18).Source
    • Competitor researchRivals' own homepages: impact.com, "The All-in-One Partnership Management Platform"; CJ, "the world's largest and most established affiliate marketing network"; Rakuten Advertising, "the Leading Global Network" using "AI and data"; Partnerize, "an AI-powered affiliate automation platform".Source
  • 08

    Awin is hiring a mid-market sales manager in Mexico and a LATAM team lead, but the Mexican site is the thinnest of all markets (186 URLs) and its 40 case studies are translations of other countries' stories; none is about a Mexican brand.

    High impactMedium effort First result in 1 quarter Mid Market Sales Manager LATAM

    First action

    List Mexican advertisers already live on Awin.

    How to measure it

    New Mexican programmes

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      List live brands

      Mexican advertisers.

      Mid-Market Sales Manager - LATAM 1 week

    2. 2

      Pick three

      Willing to be named.

      Mid-Market Sales Manager - LATAM 2 weeks

    3. 3

      Write stories

      Spanish, peso results.

      Head of Global Marketing 1 month

    4. 4

      Mexico page

      Payments, tax, publishers.

      Head of Global Marketing 2 weeks

    5. 5

      Use in sales

      Every first meeting.

      Mid-Market Sales Manager - LATAM ongoing

    6. 6

      Measure

      Pipeline in Mexico.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Mid Market Sales Manager LATAM

    Smallest test

    Publish one Mexican story.

    Why it works

    Win and document three Mexican programmes this quarter (retail, travel, finance), publish them in Spanish with peso results, and add a Mexico-specific page on payments, tax and local publishers.

    Local proof is the first question in a new market, and it makes the new seller productive faster.

    Risks and how to handle them

    • Few live brands yet

      Start with publisher stories from Mexico.

    Evidence

    • Your websiteMexico: /mx/ has 186 URLs against 547 for Brazil and 1,201 for the US. Its 40 case-study pages are Spanish versions of other markets' stories (Samsung, SharkNinja, Vodafone, Lovehoney, Banco do Brasil, MyProtein and others); we found none about a Mexican brand. The Mexican homepage promises commissions "en pesos mexicanos".Source
    • HiringSales hiring: a Sales Manager (Affiliate Marketing) for London and Manchester (September 2, 2026) who will "Conduct in-depth research on target brands, including their current affiliate activities"; a Mid-Market Sales Manager - LATAM in Puebla, Mexico (October 14); a Team Lead - LATAM in Sao Paulo (October 20); and (Junior) Sales Managers for DACH, Eastern Europe and the Nordics (October 8 and 18).Source
  • 09

    The Integration Manager owns advertisers from Closed Won to launch and is asked to find recurring bottlenecks. Time to launch is when new advertisers are most likely to lose patience.

    High impactMedium effort First result in 2 quarters Integration Manager

    First action

    Measure current days from signature to first tracked sale.

    How to measure it

    Median days to launch

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Current days to launch.

      Integration Manager (Sales) 1 week

    2. 2

      Define steps

      Standard launch list.

      Integration Manager (Sales) 1 week

    3. 3

      Build page

      In-platform tracker.

      Product Manager 1 quarter

    4. 4

      Use in calls

      Weekly launch reviews.

      Integration Manager (Sales) weekly

    5. 5

      Fix bottlenecks

      Top three causes.

      Global Technical Integration 1 quarter

    6. 6

      Report

      By market.

      Revenue Operations monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Integration Manager (Sales)

    Smallest test

    Run a shared spreadsheet tracker for ten launches.

    Why it works

    Give each new advertiser a launch page in the platform with steps (tag, product feed, terms, first partners), owners, dates and status. Report median days to launch by market and tracking type.

    Visible progress keeps advertisers engaged, and the data shows where launches stall.

    Risks and how to handle them

    • Tracker goes stale

      Update from system events automatically.

    Evidence

    • HiringIntegration Manager (Sales), London or Madrid (posted October 16, 2026): owns advertisers "from Closed Won through successful launch", keeps "expected launch dates" visible, and must "Identify recurring bottlenecks".Source
    • HiringHead of Customer Adoption (Chicago, posted September 17, 2026): leads customers in "months 7-24 post-launch" across Silver, Gold, Platinum and Diamond tiers, "approximately 1,300 programs"; "reactivates dormant programs"; KPIs include "Commercial Tier Growth", "Increase Feature Adoption" and "Dormancy Reduction".Source
  • 10

    Awin has Agency Certification and 500+ agencies, and is hiring to recruit more OPMs and agencies. Agencies join networks that bring them clients.

    High impactMedium effort First result in 1 quarter Agency New Business Executive

    First action

    Ask ten certified agencies to be listed first.

    How to measure it

    Agency-led launches

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Define listing

      Fields and rules.

      Agency New Business Executive 1 week

    2. 2

      Recruit first ten

      Certified agencies.

      Agency New Business Executive 2 weeks

    3. 3

      Build directory

      Search by country and sector.

      Web and SEO team 1 month

    4. 4

      Add entry points

      Pricing and advertiser pages.

      Web and SEO team 1 week

    5. 5

      Route leads

      To agencies.

      Marketing Operations 1 week

    6. 6

      Measure

      Launches per agency.

      Agency New Business Executive monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Agency New Business Executive

    Smallest test

    List ten agencies on one page.

    Why it works

    Publish a directory of certified agencies by country, sector and service, with a "find an agency" path from the pricing and advertiser pages. Pass leads to agencies and track the programmes they launch.

    Agencies get leads, advertisers get help, and Awin wins programmes it would not run itself.

    Risks and how to handle them

    • Uneven agency quality

      List certified agencies only and collect ratings.

    Evidence

    • HiringAgency New Business Executive (London, posted October 16, 2026): converts "new OPMs and digital marketing agencies into strategic Awin partners" and develops the existing agency portfolio. The agency page says "Trusted by 500+ agencies" and the menu offers Agency Certification.Source
    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source
    • Your websiteUS advertiser pricing: Access "$49 per month + 3.5% per transaction (tracking fee)", first month free, "Low-risk 3-month minimum term"; Accelerate "From $99 per month + 2.5% per transaction"; Advanced "Custom pricing". The page offers a three-minute quiz ("Not sure which plan fits you?") but no cost comparison at a given sales level.Source
  • 11

    The agency role targets new OPMs, which often run programmes on several networks. Switching cost, not price, usually stops them moving a client.

    Medium impactMedium effort First result in 2 quarters Agency New Business Executive

    First action

    Price the migration package.

    How to measure it

    Migrated programmes

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Design package

      Set-up, partners, fees.

      Agency New Business Executive 2 weeks

    2. 2

      Agree capacity

      Integration team time.

      Integration Manager (Sales) 1 week

    3. 3

      Write page

      For agencies.

      Head of Global Marketing 1 week

    4. 4

      Pitch

      Target OPMs.

      Agency New Business Executive 1 quarter

    5. 5

      Run migrations

      With tracker.

      Integration Manager (Sales) ongoing

    6. 6

      Publish story

      One migration.

      Head of Global Marketing 1 quarter

    First result
    2 quarters
    Cost
    Fee concessions
    Owner
    Agency New Business Executive

    Smallest test

    Offer the package to three OPMs.

    Why it works

    Offer OPMs a migration package: tracking set-up by Awin's integration team, partner re-invitation, a launch tracker and reduced fees for the first months. Publish one migration story.

    Lowering switching effort turns agency interest into moved programmes.

    Risks and how to handle them

    • Margin loss

      Limit concessions to the first months.

    Evidence

    • HiringAgency New Business Executive (London, posted October 16, 2026): converts "new OPMs and digital marketing agencies into strategic Awin partners" and develops the existing agency portfolio. The agency page says "Trusted by 500+ agencies" and the menu offers Agency Certification.Source
    • HiringIntegration Manager (Sales), London or Madrid (posted October 16, 2026): owns advertisers "from Closed Won through successful launch", keeps "expected launch dates" visible, and must "Identify recurring bottlenecks".Source
    • Competitor researchRivals' own homepages: impact.com, "The All-in-One Partnership Management Platform"; CJ, "the world's largest and most established affiliate marketing network"; Rakuten Advertising, "the Leading Global Network" using "AI and data"; Partnerize, "an AI-powered affiliate automation platform".Source
  • 12

    AI Visibility shows where publisher content gets a brand cited in AI answers. Those publishers are the most valuable new partners for an advertiser, and many may not be on its programme yet.

    High impactMedium effort First result in 2 quarters GEO & AI Search Consultant

    First action

    Run the citation list for one client.

    How to measure it

    Cited publishers added to programmes

    Now
    –
    Target
    100
    By
    2 quarters

    Steps

    1. 1

      Pull citations

      One client.

      GEO & AI Search Consultant 1 week

    2. 2

      Match publishers

      On Awin or not.

      AdOps Specialist 1 week

    3. 3

      Recruit

      Tailored offers.

      Global Team Leader - Affiliate marketing 1 month

    4. 4

      Sign new publishers

      Not yet on Awin.

      Senior Partnerships Manager: Media & Editorial 1 quarter

    5. 5

      Measure

      Citations and sales.

      GEO & AI Search Consultant monthly

    6. 6

      Package

      As a GEO service.

      GEO & AI Search Consultant 1 quarter

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    GEO & AI Search Consultant

    Smallest test

    Recruit five cited publishers for one client.

    Why it works

    For each GEO client, list the publishers cited for its category, mark which are on Awin and on the client's programme, and run a recruitment campaign for the rest with tailored commission.

    It joins GEO and affiliate into one service and gives the network a reason to recruit premium publishers.

    Risks and how to handle them

    • Publishers decline affiliate links

      Offer flat-fee or influence-based terms.

    Evidence

    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
    • HiringGEO & AI Search Consultant, German-speaking (Berlin or Munich; posted August 25, 2026, with a German-language post on October 9): joins "Awin's growing Client Services team" to "help leading brands improve their visibility across AI-powered search environments", will play "a key role in shaping Awin's GEO offering, supporting new business opportunities", analyses citations and share of voice "using GEO monitoring tools such as Peec AI" and will "Manage GEO campaign budgets".Source
    • HiringSenior Partnerships Manager: Media & Editorial (Berlin or London, posted September 29, 2026): "Awin's Unlock the Clock (UTC) programme is building the evidence base and infrastructure to move measurement beyond last click, using deterministic, CDN/edge-level signals"; the role must land "tier-one lighthouse partnerships in year one", turn them into "reference cases" and "Own and continuously sharpen the answer to 'what's in it for the publisher'".Source
  • 13

    The Head of Product, AI Enablement is told "if a capability isn't used, it isn't done", and the adoption team is measured on feature adoption. Smart Search shows a clear effect for those who use it.

    High impactMedium effort First result in 2 quarters Head of Product

    First action

    Report current Smart Search usage by tier.

    How to measure it

    Monthly Smart Search users

    Now
    –
    Target
    50% of active programmes
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Usage by tier.

      Head of Product, AI Enablement 1 week

    2. 2

      In-app prompts

      One action per tool.

      Head of Product, AI Enablement 1 month

    3. 3

      Account reviews

      Adoption slide.

      Head of Customer Adoption monthly

    4. 4

      Train teams

      Account managers.

      Global Team Leader - Affiliate marketing 2 weeks

    5. 5

      Measure

      Invites and sales after use.

      Revenue Operations monthly

    6. 6

      Iterate

      Remove unused tools.

      Head of Product, AI Enablement quarterly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Head of Product, AI Enablement

    Smallest test

    Add one Smart Search prompt to the dashboard.

    Why it works

    Track weekly use of Smart Search and AI recommendations by tier, show unused tools inside the dashboard with one suggested action, and include adoption in account reviews.

    Adoption drives the outcomes Awin sells, and it gives the AI team its key measure.

    Risks and how to handle them

    • Prompt fatigue

      One prompt at a time.

    Evidence

    • HiringHead of Product, AI Enablement (Berlin or London, posted September 25, 2026): "Thousands of advertisers and publishers" use Awin; the role must judge AI "on measurable business impact - adoption, efficiency, revenue" and "if a capability isn't used, it isn't done". A Product Manager, Publisher Payments (open since July 22, updated October 1) will make payments "accurate, timely and trusted by publishers across the globe".Source
    • HiringHead of Customer Adoption (Chicago, posted September 17, 2026): leads customers in "months 7-24 post-launch" across Silver, Gold, Platinum and Diamond tiers, "approximately 1,300 programs"; "reactivates dormant programs"; KPIs include "Commercial Tier Growth", "Increase Feature Adoption" and "Dormancy Reduction".Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
  • 14

    The publisher payments role must make payments "accurate, timely and trusted". Publishers who cannot see when they will be paid write to support and favour networks that feel more predictable.

    Medium impactMedium effort First result in 2 quarters Product Manager

    First action

    Count support tickets about payment timing.

    How to measure it

    Payment-related tickets

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Count tickets

      Payment questions.

      Product Manager, Publisher Payments 1 week

    2. 2

      Design timeline

      Pending to paid.

      Product Manager, Publisher Payments 2 weeks

    3. 3

      Build

      Publisher dashboard.

      Engineering 1 quarter

    4. 4

      Public page

      Schedules by country.

      Head of Global Marketing 2 weeks

    5. 5

      Launch

      All publishers.

      Product Manager, Publisher Payments 1 month

    6. 6

      Measure

      Tickets and satisfaction.

      Product Manager, Publisher Payments monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Product Manager, Publisher Payments

    Smallest test

    Publish the public schedule page.

    Build the monitor. A live page fed by the public registries and re-checked every day. Usually live within days.

    Book a working session

    Why it works

    Show each publisher a timeline of commissions (pending, approved, paid) with expected pay dates by advertiser, and publish a public page explaining payment schedules by country and method.

    Payment trust keeps publishers active, and active publishers drive advertiser results.

    Risks and how to handle them

    • Advertiser approval delays

      Show which advertisers approve slowly.

    Evidence

    • HiringHead of Product, AI Enablement (Berlin or London, posted September 25, 2026): "Thousands of advertisers and publishers" use Awin; the role must judge AI "on measurable business impact - adoption, efficiency, revenue" and "if a capability isn't used, it isn't done". A Product Manager, Publisher Payments (open since July 22, updated October 1) will make payments "accurate, timely and trusted by publishers across the globe".Source
    • Your websiteAwin has announced YouTube Shopping affiliate programmes in Germany and the UK, has a creators and influencers path on every homepage, a creator pricing page, the Power 100 list of "the most innovative affiliate partners of 2026", and 506 podcast URLs across markets.Source
  • 15

    Awin announced YouTube Shopping affiliate programmes in Germany and the UK and has a creator path on every homepage. Creators choose the network that helps them start fastest.

    Medium impactMedium effort First result in 1 quarter Creator Partnerships Manager

    First action

    List the top brands paying creators on YouTube today.

    How to measure it

    Creators with first sale

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Write kit

      Brands, links, payment.

      Creator Partnerships Manager 2 weeks

    2. 2

      Recruit creators

      DE and UK.

      Creator Partnerships Manager 1 month

    3. 3

      Match brands

      Creator-friendly offers.

      Global Team Leader - Affiliate marketing 1 month

    4. 4

      Case studies

      Two creators.

      Head of Global Marketing 1 quarter

    5. 5

      Roll out

      More markets.

      Country marketing leads 1 quarter

    6. 6

      Measure

      Sales by creator.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Creator Partnerships Manager

    Smallest test

    Onboard 20 German creators.

    Why it works

    Build a creator onboarding kit (which brands pay on YouTube, how links work, payment), run it in Germany and the UK, then roll it to France, Spain and Brazil with local creators as case studies.

    Creators bring new audiences to advertisers, and early creator share is hard to win back later.

    Risks and how to handle them

    • Platform rule changes

      Follow YouTube terms closely.

    Evidence

    • Your websiteAwin has announced YouTube Shopping affiliate programmes in Germany and the UK, has a creators and influencers path on every homepage, a creator pricing page, the Power 100 list of "the most innovative affiliate partners of 2026", and 506 podcast URLs across markets.Source
    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Awin says accounting for AI interactions can raise observed engagement three to six times, and Unlock the Clock is building deterministic data on influence beyond last click. Marketers have no neutral source for how much publishers influence sales.

    High impactHigh effort First result in 4 quarters Senior Partnerships Manager:…

    First action

    Agree the ten measures with the first partners.

    How to measure it

    Downloads

    Now
    –
    Target
    10,000
    By
    1 year

    Steps

    1. 1

      Pick measures

      Ten measures.

      Senior Partnerships Manager: Media & Editorial 1 month

    2. 2

      Collect data

      Lighthouse partners.

      Data Science 2 quarters

    3. 3

      Privacy review

      Aggregates only.

      Legal 1 month

    4. 4

      Write

      Report.

      Head of Global Marketing 1 month

    5. 5

      Launch

      Events and press.

      Head of Global Marketing 1 month

    6. 6

      Share benchmarks

      Per publisher.

      Senior Partnerships Manager: Media & Editorial ongoing

    First result
    4 quarters
    Cost
    Analyst time
    Owner
    Senior Partnerships Manager: Media & Editorial

    Smallest test

    Publish one chart from current data.

    Why it works

    Once lighthouse publishers are live, publish an annual report: influence by publisher type, AI citations and assisted sales, by market. Launch it with partners and give publishers their own benchmarks.

    Original measurement data makes Awin the reference for affiliate value and supports pricing beyond last click.

    Risks and how to handle them

    • Small sample

      Publish ranges and methods.

    Evidence

    • HiringSenior Partnerships Manager: Media & Editorial (Berlin or London, posted September 29, 2026): "Awin's Unlock the Clock (UTC) programme is building the evidence base and infrastructure to move measurement beyond last click, using deterministic, CDN/edge-level signals"; the role must land "tier-one lighthouse partnerships in year one", turn them into "reference cases" and "Own and continuously sharpen the answer to 'what's in it for the publisher'".Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
  • 17

    GEO consulting is being built in Germany, with tools and partners in place (Peec AI, ScalePost, Profound). Brands in every market are asking how they show up in AI answers.

    High impactHigh effort First result in 4 quarters GEO & AI Search Consultant

    First action

    Write down the German service as it is sold today.

    How to measure it

    GEO clients in new markets

    Now
    –
    Target
    30
    By
    4 quarters

    Steps

    1. 1

      Document offer

      German service.

      GEO & AI Search Consultant 1 month

    2. 2

      Price

      Tiers.

      Commercial Director 1 month

    3. 3

      Hire

      Three consultants.

      Head of Client Services 1 quarter

    4. 4

      Train teams

      Account managers.

      GEO & AI Search Consultant 1 month

    5. 5

      Launch

      UK, US, France.

      Country marketing leads 1 quarter

    6. 6

      Measure

      Clients and margin.

      Finance quarterly

    First result
    4 quarters
    Cost
    Hiring costs
    Owner
    GEO & AI Search Consultant

    Smallest test

    Sell the service to one UK client.

    Why it works

    Package the German offer (snapshot, monthly report, publisher recruitment), price it, and launch it in the UK, US and France with one consultant each, sold by the existing account teams.

    It is a new revenue line that ties back to affiliate spend.

    Risks and how to handle them

    • Specialist agencies compete

      Sell the publisher data link they lack.

    Evidence

    • HiringGEO & AI Search Consultant, German-speaking (Berlin or Munich; posted August 25, 2026, with a German-language post on October 9): joins "Awin's growing Client Services team" to "help leading brands improve their visibility across AI-powered search environments", will play "a key role in shaping Awin's GEO offering, supporting new business opportunities", analyses citations and share of voice "using GEO monitoring tools such as Peec AI" and will "Manage GEO campaign budgets".Source
    • Your websitePress release, June 30, 2026: Awin launched AI Visibility (shows advertisers "when and how brands are surfaced in AI-driven experiences, including where publisher content contributes") and Smart Search ("Advertisers using Smart Search are twice as likely to invite a partner"), with a ScalePost partnership and collaborations with Peec.ai and Profound. The CEO: "accounting for AI interactions can increase observed engagement by three to six times." The release sends readers to a short link, awin.link/summer2026, for the full strategy.Source
    • Your websiteSitemap (14,201 URLs in 21 country sections, checked October 21, 2026): no product or service page for AI Visibility, Smart Search or GEO in any market; AI Visibility appears only in the news post. There is also no page for the Unlock the Clock programme.Source
  • 18

    The Mexican site promises commissions in pesos and Awin is building a LATAM team, while Access is designed for small businesses with a free first month. Small Mexican online shops are a large untapped segment.

    Medium impactHigh effort First result in 4 quarters Mid Market Sales Manager LATAM

    First action

    Check Access availability and pricing for Mexico.

    How to measure it

    Access programmes in Mexico

    Now
    –
    Target
    200
    By
    4 quarters

    Steps

    1. 1

      Check terms

      Pricing and payments.

      Finance 1 month

    2. 2

      Localise onboarding

      Spanish.

      Head of Global Marketing 1 month

    3. 3

      Publisher list

      Mexican starters.

      Mid-Market Sales Manager - LATAM 1 month

    4. 4

      Launch

      Webinars and ads.

      Head of Global Marketing 1 quarter

    5. 5

      Support

      Spanish help.

      Customer Experience Specialist ongoing

    6. 6

      Measure

      Sign-ups and retention.

      Revenue Operations monthly

    First result
    4 quarters
    Cost
    Marketing budget
    Owner
    Mid Market Sales Manager LATAM

    Smallest test

    Run one Spanish webinar for Mexican shops.

    Why it works

    Launch Access in Mexico with peso pricing, Spanish onboarding, local payment methods and a starter list of Mexican publishers, sold mainly online with webinars.

    Self-serve lets a small team reach many merchants and builds the base for mid-market sales.

    Risks and how to handle them

    • Low revenue per merchant

      Keep support self-serve.

    Evidence

    • Your websiteMexico: /mx/ has 186 URLs against 547 for Brazil and 1,201 for the US. Its 40 case-study pages are Spanish versions of other markets' stories (Samsung, SharkNinja, Vodafone, Lovehoney, Banco do Brasil, MyProtein and others); we found none about a Mexican brand. The Mexican homepage promises commissions "en pesos mexicanos".Source
    • Your websiteUS advertiser pricing: Access "$49 per month + 3.5% per transaction (tracking fee)", first month free, "Low-risk 3-month minimum term"; Accelerate "From $99 per month + 2.5% per transaction"; Advanced "Custom pricing". The page offers a three-minute quiz ("Not sure which plan fits you?") but no cost comparison at a given sales level.Source
    • HiringSales hiring: a Sales Manager (Affiliate Marketing) for London and Manchester (September 2, 2026) who will "Conduct in-depth research on target brands, including their current affiliate activities"; a Mid-Market Sales Manager - LATAM in Puebla, Mexico (October 14); a Team Lead - LATAM in Sao Paulo (October 20); and (Junior) Sales Managers for DACH, Eastern Europe and the Nordics (October 8 and 18).Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Publishers know which brands they want to promote but cannot reach on Awin. Awin has a million approved partners and a sales team researching target brands.

    Medium impactLow effort First result in 2 quarters Global Team Leader Affiliate…

    First action

    Collect brand requests from ten top publishers.

    How to measure it

    Signed brands

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Build button

      In the publisher dashboard.

      Product Manager 1 month

    2. 2

      Set bonus

      On launch.

      Finance 2 weeks

    3. 3

      Route leads

      To sales.

      Marketing Operations 1 week

    4. 4

      Pitch

      With request counts.

      Sales Manager (Affiliate Marketing) ongoing

    5. 5

      Pay bonuses

      On launch.

      Product Manager, Publisher Payments ongoing

    6. 6

      Measure

      Signed brands.

      Revenue Operations monthly

    First result
    2 quarters
    Cost
    Bonus costs
    Owner
    Global Team Leader Affiliate marketing

    Smallest test

    Ask ten publishers which brands they want.

    Why it works

    Add a "request a brand" button for publishers; each request becomes a lead for sales, and publishers earn a bonus when the brand launches.

    It turns publisher demand into a ready-made pitch: "500 of our publishers asked for you".

    Risks and how to handle them

    • Requests for unrealistic brands

      Prioritise by request count.

    Evidence

    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source
    • HiringSales hiring: a Sales Manager (Affiliate Marketing) for London and Manchester (September 2, 2026) who will "Conduct in-depth research on target brands, including their current affiliate activities"; a Mid-Market Sales Manager - LATAM in Puebla, Mexico (October 14); a Team Lead - LATAM in Sao Paulo (October 20); and (Junior) Sales Managers for DACH, Eastern Europe and the Nordics (October 8 and 18).Source
  • 20

    Awin publishes the Power 100 of innovative affiliate partners. Listed partners share it, and brands look at it when choosing partners.

    Medium impactLow effort First result in 1 quarter Head of Global Marketing

    First action

    Plan the 2027 nomination window.

    How to measure it

    Invites to Power 100 partners

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Open nominations

      Public form.

      Head of Global Marketing 1 month

    2. 2

      Profiles

      Winner pages.

      Head of Global Marketing 1 month

    3. 3

      Badges

      For winners.

      Designer 2 weeks

    4. 4

      Send to advertisers

      With invite links.

      Global Team Leader - Affiliate marketing 1 week

    5. 5

      Press

      Trade media.

      Head of Global Marketing 1 week

    6. 6

      Measure

      Invites and sales.

      Revenue Operations quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Global Marketing

    Smallest test

    Send this year's list to 100 advertisers with invite links.

    Why it works

    Open nominations publicly, publish each winner's profile with the brands they work with, give winners a badge, and send the list to advertisers with a recruitment link.

    It spreads through partners' own audiences and helps advertisers recruit top partners.

    Risks and how to handle them

    • Seen as pay to play

      Publish the criteria.

    Evidence

    • Your websiteAwin has announced YouTube Shopping affiliate programmes in Germany and the UK, has a creators and influencers path on every homepage, a creator pricing page, the Power 100 list of "the most innovative affiliate partners of 2026", and 506 podcast URLs across markets.Source
    • Your websiteHomepage: title "Join our global affiliate platform" and meta description "Affiliate marketing is a simple way to earn money online, using our affiliate platform", on both the global and UK homepages. Proof on the page: "£15B+ in revenue generated through Awin partnerships annually", "30K+ trusted brands", "1M+ approved creators and affiliate partners", "25+ years", logos including Nike, Samsung, Dyson and Booking.com.Source
  • 21

    The adoption team is measured on "Commercial Tier Growth" across Silver, Gold, Platinum and Diamond. Advertisers rarely know what moves them up or what the next tier gives them.

    Medium impactLow effort First result in 1 quarter Head of Customer Adoption

    First action

    Write the tier rules in plain language.

    How to measure it

    Tier upgrades in months 7-24

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Write rules

      Plain language per tier.

      Head of Customer Adoption 1 week

    2. 2

      Design card

      Dashboard widget.

      Product Designer 2 weeks

    3. 3

      Pick actions

      Three per gap.

      Global Team Leader - Affiliate marketing 1 week

    4. 4

      Build

      Dashboard.

      Product Manager 1 month

    5. 5

      Use in reviews

      Account calls.

      Head of Customer Adoption monthly

    6. 6

      Measure

      Upgrades.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Head of Customer Adoption

    Smallest test

    Show the tier path in ten account reviews.

    Why it works

    Add a tier card to the dashboard: current tier, the gross profit or activity needed for the next one, what it unlocks (service level, reports, benchmarks), and three actions that move them closer.

    A visible goal turns tier growth into something the advertiser also works toward.

    Risks and how to handle them

    • Advertisers feel upsold

      Lead with outcomes, not fees.

    Evidence

    • HiringHead of Customer Adoption (Chicago, posted September 17, 2026): leads customers in "months 7-24 post-launch" across Silver, Gold, Platinum and Diamond tiers, "approximately 1,300 programs"; "reactivates dormant programs"; KPIs include "Commercial Tier Growth", "Increase Feature Adoption" and "Dormancy Reduction".Source
    • Your websiteUS advertiser pricing: Access "$49 per month + 3.5% per transaction (tracking fee)", first month free, "Low-risk 3-month minimum term"; Accelerate "From $99 per month + 2.5% per transaction"; Advanced "Custom pricing". The page offers a three-minute quiz ("Not sure which plan fits you?") but no cost comparison at a given sales level.Source
    • HiringHead of Product, AI Enablement (Berlin or London, posted September 25, 2026): "Thousands of advertisers and publishers" use Awin; the role must judge AI "on measurable business impact - adoption, efficiency, revenue" and "if a capability isn't used, it isn't done". A Product Manager, Publisher Payments (open since July 22, updated October 1) will make payments "accurate, timely and trusted by publishers across the globe".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Monitors1A live page fed by the public registries and re-checked every day.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

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  • RYSE growth strategyRetrofit motors that automate the window shades and curtains people already have, controlled by an app, voice assistants and smart home…21 growth ideas
  • OneTrust growth strategyAn AI-ready governance platform for privacy, consent and preferences, data use, AI governance, technology risk and third-party management.21 growth ideas
  • PLTFRM growth strategyAn omnichannel commerce growth partner for consumer brands: retail sales and brokerage by channel (Walmart, Target, Best Buy, Costco…21 growth ideas
  • BioStack growth strategyTurns de-identified, longitudinal hospital data (notes, labs, imaging, medications, outcomes, telehealth audio) into ML-ready datasets…24 growth ideas
  • Boulder Care growth strategyA virtual addiction medicine clinic: buprenorphine (Suboxone) and naltrexone treatment for opioid, kratom/7-OH and alcohol use, with…21 growth ideas
  • Onlook growth strategyA free, local-first Mac app where designers edit a team's real React app on a canvas, with an AI agent changing the code and the work…23 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Awin did not commission, review or endorse it, and Programmable is not affiliated with Awin. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Awin runs its business.

Something wrong, or do you represent Awin? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    GEO page, homepage description, pricing break-even, Smart Search proof, Unlock the Clock page and dormant-programme outreach.

  2. Days 31 to 6012 ideas

    Gap checks, Mexican proof, launch tracker, agency directory, OPM switching, cited-publisher recruitment, AI adoption, payment status and YouTube creators; publisher brand requests, the Power 100 and the tier path.

  3. Days 61 to 903 ideas

    Commit to the big bets: the beyond-last-click report, GEO in new markets and self-serve Access in Mexico.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value reach to a huge partner network. The most cited problem: last-click attribution undervalues publishers.

  • Pay for results
  • Slow launches
  • In their words: “partners”

Market

Competitive landscape

4 competitors compared: impact.com, CJ, Rakuten Advertising and Partnerize.

  • Gap to exploit: AI discovery measurement tied to partner sales
  • impact.com: Less managed network service
  • CJ: Fewer local markets

Hiring signals

Awin is turning AI discovery into a service: GEO and AI search consultants in Germany and a Head of Product for AI enablement (ideas 1, 4, 12, 13, 17).

  • GEO & AI Search Consultant (German-speaking): Shaping Awin's GEO offering. Ideas 1, 12, 17.
  • Head of Product, AI Enablement: If a capability is not used, it is not done. Ideas 4, 13.
  • Senior Partnerships Manager: Media & Editorial: Unlock the Clock lighthouse publishers. Ideas 5, 16.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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