The new Founding Growth Marketer is hired to turn attention into demo bookings and to learn "what makes them switch software". Base360's comparison pages make a strong switching case (no contract, no setup fee, free one-day migration) and even explain Guesty's 13-month terms, yet base360.ai/pricing returns 404 and no page gives a price. Hostaway publishes its plans. An operator who reads the Guesty page and wants to compare cost has to book a call to find out.
First action
Write the pricing table for three portfolio sizes.
How to measure it
Demo bookings per month
- Now
- –
- Target
- +30%
- By
- 60 days
Steps
Set the model
Per property or per listing, and what changes it.
CEO 2 days
Write the page
Price, inclusions, no contract, free migration.
Founding Growth Marketer 2 days
Add the estimate
Portfolio size gives a monthly figure.
Product Engineer 2 days
Pass to the form
Prefill size on the demo form.
Product Engineer 1 day
Link everywhere
Menu, comparisons, switching guide.
Founding Growth Marketer 1 day
Translate
French, German and Turkish versions.
Founding Growth Marketer 1 week
Measure
Pricing visits to demos and closes.
Founding Growth Marketer weekly
Why it works
Publish /pricing: a per-property or per-listing price (or a clear "from" price with what changes it), what is included, the no-contract and free-migration promises, and a price estimate by portfolio size that hands the answer to the demo form. Link it from the menu and from every comparison and switching page.
Price is the first filter for operators comparing PMSs. A visible price brings in better-qualified demos, lets the comparison pages finish their argument, and is something rivals with annual contracts cannot match on clarity.
Ready to use
ChecklistPricing page launch list
[ ] /pricing live (no 404) [ ] Price per property or listing, with a "from" figure [ ] What is included in every plan [ ] No contract and free one-day migration [ ] Estimate by portfolio size, passed to the demo form [ ] Linked from menu and all four comparison pages [ ] FR, DE and TR versions
Risks and how to handle them
Rivals undercut the price
Lead with no contract and free migration, which they do not offer.
Large portfolios need quotes
Show "from" prices and a custom tier above 200 properties.
Evidence
- HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
- Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
- Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
- Competitor researchRivals' own pages: Guesty, "the AI-powered vacation rental software for short-term rental operators, from solo hosts to large portfolios"; Hostaway, "#1 vacation rental software", with a public pricing page of "flexible pricing plans"; Turno and Breezeway lead on cleaning and operations.Source