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  • The brief
  • Start here
  • Idea portfolio
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
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Generated Oct 23, 2026 1 view
  1. Programmable
  2. Playbooks
  3. Base360
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growth playbook · Oct 23, 2026

base360.ai (opens in a new tab)

Base360 growth playbook

Diagnosis

Base360 is The Flex's in-house software turned into a standalone PMS in 2025, now hiring a Founding Growth Marketer to turn attention into demos and a Founder in Residence to build a new vertical. The product story and comparison pages are strong, but the funnel has gaps: no pricing page, no case study (even of The Flex), quotes without companies, and demo form answers that go unused.

This playbook publishes pricing and The Flex's numbers first, then uses the demo data for comparison pages, outbound in The Flex's cities, partners, a calculator and activation, with bigger bets on direct bookings, a market report and sharing The Flex's corporate demand.

Growth Score

6/10

Biggest Opportunity

Base360 runs a real eight-figure operator; showing that proof with clear pricing can win operators who are tired of contracts.

Biggest Risk

Guesty, Hostaway and other established PMSs have reviews, integrations and brand recognition, and a young platform without public price or proof is easy to skip.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Publish a pricing page: the comparison pages sell "no contract", but never say what Base360 costs

    Write the pricing table for three portfolio sizes.

    High impact First result in 2 weeks
  2. 2

    Make The Flex the flagship case study, with numbers

    Pull five operating numbers from The Flex.

    High impact First result in 1 month
  3. 3

    Use the demo form answers: send each lead the guide for their current PMS before the call

    Write four confirmation messages, one per comparison page.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 6Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The new Founding Growth Marketer is hired to turn attention into demo bookings and to learn "what makes them switch software". Base360's comparison pages make a strong switching case (no contract, no setup fee, free one-day migration) and even explain Guesty's 13-month terms, yet base360.ai/pricing returns 404 and no page gives a price. Hostaway publishes its plans. An operator who reads the Guesty page and wants to compare cost has to book a call to find out.

    High impactLow effort First result in 2 weeks Founding Growth Marketer

    First action

    Write the pricing table for three portfolio sizes.

    How to measure it

    Demo bookings per month

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Set the model

      Per property or per listing, and what changes it.

      CEO 2 days

    2. 2

      Write the page

      Price, inclusions, no contract, free migration.

      Founding Growth Marketer 2 days

    3. 3

      Add the estimate

      Portfolio size gives a monthly figure.

      Product Engineer 2 days

    4. 4

      Pass to the form

      Prefill size on the demo form.

      Product Engineer 1 day

    5. 5

      Link everywhere

      Menu, comparisons, switching guide.

      Founding Growth Marketer 1 day

    6. 6

      Translate

      French, German and Turkish versions.

      Founding Growth Marketer 1 week

    7. 7

      Measure

      Pricing visits to demos and closes.

      Founding Growth Marketer weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Founding Growth Marketer

    Smallest test

    Publish a "from" price on the Guesty comparison page and watch demo bookings for two weeks.

    Why it works

    Publish /pricing: a per-property or per-listing price (or a clear "from" price with what changes it), what is included, the no-contract and free-migration promises, and a price estimate by portfolio size that hands the answer to the demo form. Link it from the menu and from every comparison and switching page.

    Price is the first filter for operators comparing PMSs. A visible price brings in better-qualified demos, lets the comparison pages finish their argument, and is something rivals with annual contracts cannot match on clarity.

    Ready to use

    ChecklistPricing page launch list

    [ ] /pricing live (no 404)
    [ ] Price per property or listing, with a "from" figure
    [ ] What is included in every plan
    [ ] No contract and free one-day migration
    [ ] Estimate by portfolio size, passed to the demo form
    [ ] Linked from menu and all four comparison pages
    [ ] FR, DE and TR versions

    Risks and how to handle them

    • Rivals undercut the price

      Lead with no contract and free migration, which they do not offer.

    • Large portfolios need quotes

      Show "from" prices and a custom tier above 200 properties.

    Evidence

    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
    • Competitor researchRivals' own pages: Guesty, "the AI-powered vacation rental software for short-term rental operators, from solo hosts to large portfolios"; Hostaway, "#1 vacation rental software", with a public pricing page of "flexible pricing plans"; Turno and Breezeway lead on cleaning and operations.Source
  • 02

    Base360's best proof is its origin: The Flex "scaled to an eight-figure business using its own software" and runs its homes on Base360 across London, Paris, Lisbon and Algiers. The about page tells the story but gives no operating numbers, and there is no case-study page.

    High impactLow effort First result in 1 month Founding Growth Marketer

    First action

    Pull five operating numbers from The Flex.

    How to measure it

    Case-study page to demo rate

    Now
    –
    Target
    5%
    By
    90 days

    Steps

    1. 1

      Pick numbers

      Five metrics The Flex can share.

      COO 3 days

    2. 2

      Interview

      Operations leads.

      Founding Growth Marketer 2 days

    3. 3

      Write

      Page and one-pager.

      Founding Growth Marketer 1 week

    4. 4

      Film

      Two-minute walkthrough.

      Founding Growth Marketer 1 week

    5. 5

      Publish

      Case-study page and menu link.

      Product Engineer 1 day

    6. 6

      Use

      In outreach and demos.

      CEO ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding Growth Marketer

    Smallest test

    Add three numbers to the about page this week.

    Why it works

    Publish a case study: homes and cities run, bookings and guest messages handled a month, hours saved per week, cleaning on time, direct and channel revenue share, before and after the software. Turn it into a one-page PDF and a short video for outreach.

    Operators trust other operators, and few PMS vendors can show their own portfolio running on the product.

    Risks and how to handle them

    • Seen as self-serving

      Add a second operator's story next.

    Evidence

    • HiringEngineering posts (Paris, September 23, 2026: Senior Software Engineer, Product Engineer, Senior Full-Stack Product Engineer): Base360 was "Born out of The Flex, a short-term rental operator that scaled to an eight-figure business using its own software" and "is now launching as a standalone platform for short-term rental operators worldwide".Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
  • 03

    The demo form already asks for portfolio size, cities and current PMS, and Base360 has comparison pages for Guesty, Hostaway, Turno and Breezeway plus a switching guide. Those answers are not used before the call.

    Medium impactLow effort First result in 2 weeks Founding Growth Marketer

    First action

    Write four confirmation messages, one per comparison page.

    How to measure it

    Show rate

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Map answers

      PMS to page.

      Founding Growth Marketer 1 day

    2. 2

      Write messages

      Four versions.

      Founding Growth Marketer 1 day

    3. 3

      Automate

      Send on booking.

      Product Engineer 2 days

    4. 4

      Add size rule

      Migration plan for 50+.

      Founding Growth Marketer 1 day

    5. 5

      Track

      Show and close by PMS.

      Founding Growth Marketer weekly

    6. 6

      Extend

      New PMS answers become new pages.

      Founding Growth Marketer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding Growth Marketer

    Smallest test

    Send the Guesty page by hand to the next five Guesty users.

    Why it works

    When a lead names their PMS, send the matching comparison page and the switching guide in the WhatsApp or email confirmation; for portfolios above 50, add the migration plan. Track show rates and closes by PMS.

    A prepared lead shows up more often and arrives with switching questions instead of basic ones.

    Risks and how to handle them

    • Messages feel automated

      Sign them from the person running the demo.

    Evidence

    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
  • 04

    The two homepage quotes carry only a name. Operators judging a young PMS want to know who the customer is and how big they are.

    Medium impactLow effort First result in 2 weeks Founding Growth Marketer

    First action

    Email both quoted customers today.

    How to measure it

    Homepage to demo rate

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Ask permission

      Two customers.

      CEO 2 days

    2. 2

      Collect details

      Company, city, size, result.

      Founding Growth Marketer 1 week

    3. 3

      Update homepage

      New quote cards.

      Product Engineer 1 day

    4. 4

      Add more

      Three new quotes.

      Founding Growth Marketer 1 month

    5. 5

      Reuse

      On comparison pages.

      Founding Growth Marketer 1 week

    6. 6

      Measure

      Demo rate.

      Founding Growth Marketer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding Growth Marketer

    Smallest test

    Update one quote this week.

    Why it works

    Ask each quoted customer for permission to add company, city, number of properties and one measured result; add a photo or logo. Replace any quote that cannot carry those details.

    Specific proof is believable proof, especially for a company founded in 2025.

    Risks and how to handle them

    • Customers decline

      Use role and city without a company name.

    Evidence

    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
  • 05

    The four comparison pages are detailed and recent. The demo form shows which other systems operators are leaving; each common answer deserves its own page.

    High impactMedium effort First result in 1 month Founding Growth Marketer

    First action

    Count current-PMS answers from the last 60 days.

    How to measure it

    Comparison-page demos

    Now
    –
    Target
    20 a month
    By
    90 days

    Steps

    1. 1

      Rank answers

      Last 60 days.

      Founding Growth Marketer 1 day

    2. 2

      Research

      Terms and features.

      Founding Growth Marketer 1 week

    3. 3

      Write

      Three pages.

      Founding Growth Marketer 2 weeks

    4. 4

      Fact check

      Dated sources.

      CEO 2 days

    5. 5

      Publish

      With pricing links.

      Product Engineer 1 day

    6. 6

      Refresh

      Quarterly.

      Founding Growth Marketer quarterly

    First result
    1 month
    Cost
    Writing time
    Owner
    Founding Growth Marketer

    Smallest test

    Publish one new page this month.

    Why it works

    Rank PMS answers from the demo form and calls; write a page for each of the next three (for example Hostfully, Lodgify or Smoobu) in the same format, with facts checked and dated.

    Comparison searches are the highest-intent traffic a PMS can get.

    Risks and how to handle them

    • Out-of-date claims

      Date every claim and review quarterly.

    Evidence

    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
  • 06

    Real visitors narrowly fail Core Web Vitals on the homepage (LCP 2.5s, INP 296ms). The page has 8,374 elements, mostly animated product screens, which slow taps on phones.

    Medium impactMedium effort First result in 2 weeks Product Engineer

    First action

    Replace one animated section with a video and retest.

    How to measure it

    INP at the 75th percentile

    Now
    –
    Target
    Under 200ms
    By
    1 quarter

    Steps

    1. 1

      Profile

      Heaviest sections.

      Product Engineer 1 day

    2. 2

      Swap

      Images or video.

      Product Engineer 1 week

    3. 3

      Lazy load

      Below the fold.

      Product Engineer 2 days

    4. 4

      Test

      Mobile lab and field.

      Product Engineer 2 days

    5. 5

      Budget

      Element limit.

      CTO 1 day

    6. 6

      Monitor

      Monthly.

      Product Engineer monthly

    First result
    2 weeks
    Cost
    Engineering time
    Owner
    Product Engineer

    Smallest test

    Swap one section this week.

    Why it works

    Load the product screens as lightweight images or videos until a visitor scrolls to them, keep one interactive demo per section, and measure INP on mobile.

    Operators often browse on their phones between jobs; a responsive page keeps them reading.

    Risks and how to handle them

    • Less impressive page

      Keep one live demo per section.

    Evidence

    • Google PageSpeedHomepage (October 23, 2026): mobile score 91, but real visitors narrowly fail Core Web Vitals: LCP 2.5s and INP 296ms at the 75th percentile (target 200ms). The page has 8,374 DOM elements, mostly animated product screens.Source

This quarter 9

The core plays for the next three months.

  • 07

    The growth role covers outbound, and Base360 knows London, Paris and Lisbon from running homes there. Operators with 6 to 200 listings feel the pain of scattered tools most.

    High impactMedium effort First result in 1 quarter Founding Growth Marketer

    First action

    List 100 London operators with 6+ listings.

    How to measure it

    Outbound demos

    Now
    –
    Target
    15 a month
    By
    1 quarter

    Steps

    1. 1

      Build list

      100 per city.

      Founding Growth Marketer 2 weeks

    2. 2

      Write sequence

      Three steps.

      Founding Growth Marketer 1 week

    3. 3

      Send

      London first.

      Founding Growth Marketer 2 weeks

    4. 4

      Follow up

      WhatsApp and LinkedIn.

      Founding Growth Marketer ongoing

    5. 5

      Expand

      Paris and Lisbon.

      Founding Growth Marketer 1 month

    6. 6

      Measure

      Reply and demo rates.

      Founding Growth Marketer weekly

    First result
    1 quarter
    Cost
    Data tools
    Owner
    Founding Growth Marketer

    Smallest test

    Send ten personal emails this week.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of property management companies and multi-listing hosts in London, Paris and Lisbon from public listings and company sites; send a short sequence with The Flex case study, the switching guide and the free one-day migration offer.

    Local knowledge and a peer story make cold outreach relevant.

    Risks and how to handle them

    • Spam complaints

      Small volumes, personal messages.

    Evidence

    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
  • 08

    Operators choose software on the advice of the people around them: cleaning firms, pricing consultants and channel tools. Base360 already connects through Channex and keeps PriceLabs connected.

    High impactMedium effort First result in 2 quarters Founding Growth Marketer

    First action

    List ten cleaning companies serving short lets in London.

    How to measure it

    Partner demos

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      List partners

      Three types.

      Founding Growth Marketer 2 weeks

    2. 2

      Design offer

      Referral fee.

      CEO 1 week

    3. 3

      Sign three

      One per type.

      Founding Growth Marketer 1 quarter

    4. 4

      Co-brand

      Migration offer pages.

      Founding Growth Marketer 2 weeks

    5. 5

      Run a session

      Partner webinar.

      Founding Growth Marketer monthly

    6. 6

      Measure

      Demos by partner.

      Founding Growth Marketer monthly

    First result
    2 quarters
    Cost
    Referral fees
    Owner
    Founding Growth Marketer

    Smallest test

    Sign one cleaning company.

    Why it works

    Sign three partner types: cleaning companies (who benefit from the private cleaner link), revenue management consultants and channel or integration partners. Offer a referral fee and a co-branded migration offer.

    Partners bring trusted introductions at a lower cost than ads.

    Risks and how to handle them

    • Partners favour rivals

      Pay quickly and support their clients well.

    Evidence

    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
  • 09

    Base360 has a CRM for landlord and owner leads and a guide on landlord lead tracking. Many UK operators grow by taking on landlords' properties, as The Flex did; that growth work is where Base360 differs from a plain PMS.

    Medium impactLow effort First result in 1 quarter Founding Growth Marketer

    First action

    Outline five guides.

    How to measure it

    Guide visits to demos

    Now
    –
    Target
    3%
    By
    2 quarters

    Steps

    1. 1

      Outline

      Five guides.

      Founding Growth Marketer 1 week

    2. 2

      Interview

      The Flex landlord team.

      Founding Growth Marketer 2 weeks

    3. 3

      Write

      Guides.

      Founding Growth Marketer 1 month

    4. 4

      Publish

      With CRM demos.

      Product Engineer 1 week

    5. 5

      Promote

      Operator groups.

      Founding Growth Marketer ongoing

    6. 6

      Measure

      Visits to demos.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Founding Growth Marketer

    Smallest test

    Publish one guide.

    Why it works

    Publish a guide series for operators who manage other people's homes: finding landlords, pitching, contracts and owner statements, each ending with the CRM feature. Promote it in UK operator groups.

    It reaches operators while they plan growth, not only when they switch tools.

    Risks and how to handle them

    • Regulation varies

      Keep legal points general and dated.

    Evidence

    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
  • 10

    Base360 has French, German and Turkish pages and a Paris engineering team, but proof and outreach are in English.

    Medium impactMedium effort First result in 2 quarters Founding Growth Marketer

    First action

    Count demo bookings from French-speaking visitors.

    How to measure it

    Demos from FR, DE and TR pages

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Check data

      Visits and demos by locale.

      Founding Growth Marketer 1 week

    2. 2

      French proof

      The Flex Paris case study.

      Founding Growth Marketer 1 month

    3. 3

      Translate comparisons

      French first.

      Founding Growth Marketer 1 month

    4. 4

      Outreach

      Paris operators.

      Founding Growth Marketer 1 month

    5. 5

      Decide next

      Germany or Turkey.

      CEO 1 quarter

    6. 6

      Measure

      Demos per locale.

      Founding Growth Marketer monthly

    First result
    2 quarters
    Cost
    Translation costs
    Owner
    Founding Growth Marketer

    Smallest test

    Run one French outreach batch.

    Why it works

    Start with France: a French case study (The Flex Paris), French comparison pages and outreach to Paris operators; then decide on Germany or Turkey from demo data.

    Local language and local proof convert better in markets where few PMS vendors localise fully.

    Risks and how to handle them

    • Support in French

      Hire French-speaking support before scaling.

    Evidence

    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • HiringEngineering posts (Paris, September 23, 2026: Senior Software Engineer, Product Engineer, Senior Full-Stack Product Engineer): Base360 was "Born out of The Flex, a short-term rental operator that scaled to an eight-figure business using its own software" and "is now launching as a standalone platform for short-term rental operators worldwide".Source
    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
  • 11

    Base360 promises to move operators over in one day. The value comes after: channels live, cleaners on the private link, automated messages and pricing on.

    High impactMedium effort First result in 1 quarter COO

    First action

    Pick five milestones from the best customers.

    How to measure it

    Activation by day 30

    Now
    –
    Target
    70%
    By
    2 quarters

    Steps

    1. 1

      Pick milestones

      Five.

      COO 1 week

    2. 2

      Track

      In the dashboard.

      Product Engineer 2 weeks

    3. 3

      Nudge

      WhatsApp messages.

      Founding Growth Marketer 1 week

    4. 4

      Check in

      Day 14 call.

      COO ongoing

    5. 5

      Review

      Weekly.

      COO weekly

    6. 6

      Measure

      Retention by milestones.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    COO

    Smallest test

    Track milestones by hand for five customers.

    Why it works

    Define five activation milestones, track them per customer, and send WhatsApp nudges and a check-in call on day 14. Report retention by milestones reached.

    Customers who use more of the platform stay, and churn is expensive for a no-contract model.

    Risks and how to handle them

    • Too many nudges

      One message per milestone.

    Evidence

    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Your websiteGuesty alternative page (October 12, 2026): "No contract and no setup fee, with your properties, bookings and guests moved over for free"; "There's no contract, because we'd rather earn every month than lock you in"; it sets out Guesty's standard 13-month terms, a private link for cleaners, WhatsApp in the unified inbox and a CRM for landlord leads, but does not say what Base360 costs.Source
  • 12

    Base360's pricing feature compares a monthly stay against short stays, a question every operator faces, and The Flex sells stays from days to a year.

    High impactLow effort First result in 1 quarter Founding Growth Marketer

    First action

    Write the formula with three examples.

    How to measure it

    Leads from the calculator

    Now
    –
    Target
    200 a month
    By
    2 quarters

    Steps

    1. 1

      Write formula

      Net value of both options.

      Product Engineer 1 week

    2. 2

      Build

      Simple page.

      Product Engineer 2 weeks

    3. 3

      Add email save

      Result by email.

      Product Engineer 1 week

    4. 4

      Promote

      Search and operator groups.

      Founding Growth Marketer ongoing

    5. 5

      Nurture

      Pricing feature emails.

      Founding Growth Marketer 2 weeks

    6. 6

      Measure

      Leads to demos.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Founding Growth Marketer

    Smallest test

    Publish a spreadsheet version first.

    Why it works

    Publish a free calculator: nightly rate, occupancy, costs and a monthly offer give the better option and the gap. Ask for an email to save the result, and follow up with the pricing feature.

    Useful tools rank in search, collect leads and demonstrate the product's logic.

    Risks and how to handle them

    • Over-simple results

      Show assumptions clearly.

    Evidence

    • Your websiteDynamic pricing feature: compares a monthly stay against short stays ("Know if a monthly stay beats short stays", "Sell the short gaps between bookings"), and price changes above 10% a day wait for approval; finance shows profit by property.Source
    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
  • 13

    The Base360 channel has 15 subscribers and 11 videos. Real operations (check-ins, cleaning, pricing reviews) are more convincing than product tours.

    Medium impactLow effort First result in 1 quarter Founding Growth Marketer

    First action

    Film one check-in episode.

    How to measure it

    Subscribers

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Plan topics

      Twelve tasks.

      Founding Growth Marketer 1 week

    2. 2

      Film

      Weekly.

      Founding Growth Marketer weekly

    3. 3

      Edit

      Long and short.

      Founding Growth Marketer weekly

    4. 4

      Publish

      YouTube and LinkedIn.

      Founding Growth Marketer weekly

    5. 5

      Link

      Pricing and switching pages.

      Founding Growth Marketer ongoing

    6. 6

      Measure

      Demos from video.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Founding Growth Marketer

    Smallest test

    Publish one episode.

    Why it works

    Film a weekly short episode at The Flex: one task, the old way and the Base360 way, with time taken. Cut shorts for LinkedIn and Instagram and link to the pricing and switching pages.

    Operators learn from watching peers work, and the series builds search and social reach.

    Risks and how to handle them

    • Guest privacy

      Never show guests or addresses.

    Evidence

    • ChannelsThe Base360 YouTube channel has 15 subscribers and 11 videos; an iOS app (Base360 AI) was updated October 22, 2026; LinkedIn page base360-ai.Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
  • 14

    The growth role includes paid ads, and the comparison pages are written for people already thinking of leaving their PMS.

    High impactMedium effort First result in 1 quarter Founding Growth Marketer

    First action

    Set up one campaign for Guesty and Hostaway terms.

    How to measure it

    Cost per demo

    Now
    –
    Target
    Under £150
    By
    1 quarter

    Steps

    1. 1

      Pick terms

      Alternatives and switching.

      Founding Growth Marketer 2 days

    2. 2

      Build campaigns

      One per comparison page.

      Founding Growth Marketer 1 week

    3. 3

      Set tracking

      Demo conversions.

      Product Engineer 2 days

    4. 4

      Launch

      Small budget.

      Founding Growth Marketer 1 day

    5. 5

      Optimise

      Weekly.

      Founding Growth Marketer weekly

    6. 6

      Scale

      Winners.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Ad budget
    Owner
    Founding Growth Marketer

    Smallest test

    Run one campaign for two weeks.

    Why it works

    Run small search campaigns on "[PMS] alternative" and "switch PMS" terms, sending each to its comparison page with the pricing link, and LinkedIn ads to property management titles in London, Paris and Lisbon.

    High-intent searchers convert at the best cost, and the pages are ready.

    Risks and how to handle them

    • Trademark rules

      Avoid rival names in ad text.

    Evidence

    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
    • Competitor researchRivals' own pages: Guesty, "the AI-powered vacation rental software for short-term rental operators, from solo hosts to large portfolios"; Hostaway, "#1 vacation rental software", with a public pricing page of "flexible pricing plans"; Turno and Breezeway lead on cleaning and operations.Source
  • 15

    The homepage shows review-site badges, and buyers comparing Guesty and Hostaway read reviews. A new platform needs early reviews to appear in those comparisons.

    Medium impactLow effort First result in 1 quarter Founding Growth Marketer

    First action

    Ask five happy customers this week.

    How to measure it

    Reviews

    Now
    –
    Target
    20
    By
    1 quarter

    Steps

    1. 1

      List customers

      Active 30+ days.

      COO 1 day

    2. 2

      Write ask

      Short guide.

      Founding Growth Marketer 1 day

    3. 3

      Send

      After milestones.

      Founding Growth Marketer ongoing

    4. 4

      Reply

      Every review.

      CEO ongoing

    5. 5

      Show

      On comparison pages.

      Product Engineer 1 week

    6. 6

      Measure

      Count and rating.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Founding Growth Marketer

    Smallest test

    Ask five customers.

    Why it works

    Ask every active customer after their first month for a review, with a short guide; reply to every review; show the best on comparison pages.

    Reviews are the proof buyers see outside Base360's own site.

    Risks and how to handle them

    • Incentive rules

      Follow each site's rules.

    Evidence

    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Competitor researchRivals' own pages: Guesty, "the AI-powered vacation rental software for short-term rental operators, from solo hosts to large portfolios"; Hostaway, "#1 vacation rental software", with a public pricing page of "flexible pricing plans"; Turno and Breezeway lead on cleaning and operations.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The Founder in Residence will build a new vertical within Base360. Base360 already offers a customisable booking site and marketing automation that brings past guests back; direct bookings save channel fees and are what operators want most after operations.

    High impactHigh effort First result in 3 quarters Founder in Residence

    First action

    Interview 20 operators about direct bookings.

    How to measure it

    Direct booking share

    Now
    –
    Target
    +10 points
    By
    3 quarters

    Steps

    1. 1

      Interview

      20 operators.

      Founder in Residence 1 month

    2. 2

      Define

      Minimum product.

      Founder in Residence 1 month

    3. 3

      Build

      With engineering.

      CTO 1 quarter

    4. 4

      Pilot

      The Flex and five operators.

      Founder in Residence 1 quarter

    5. 5

      Price

      On bookings.

      CEO 1 month

    6. 6

      Decide

      Scale or stop.

      CEO 1 month

    First result
    3 quarters
    Cost
    Team costs
    Owner
    Founder in Residence

    Smallest test

    Measure The Flex's direct-booking share today.

    Why it works

    Validate with 20 operators: a branded booking site, guest database, repeat-guest offers and payment, priced on bookings. Launch with The Flex as the first user and report direct-booking share.

    Direct bookings are a revenue product, not a cost, and build on the platform's guest data.

    Risks and how to handle them

    • Channel pushback

      Position it as a complement to channels.

    Evidence

    • HiringFounder in Residence (London, posted September 22, 2026): "identify a major opportunity in the short-term rental industry, build a new product or business vertical within Base360.ai", validate it "through research and direct conversations with property managers and rental operators", and "Own growth, product adoption, customer success and financial performance".Source
    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
  • 17

    The sitemap also carries a /b2c/ product: a social inbox for Instagram, TikTok and WhatsApp aimed at consumer brands. On a site built for rental operators, it blurs the message the growth marketer must sharpen.

    High impactMedium effort First result in 2 quarters CEO

    First action

    Count visits and leads from the /b2c/ pages.

    How to measure it

    Homepage demo rate

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Traffic and leads.

      Founding Growth Marketer 1 week

    2. 2

      Decide

      Separate or retire.

      CEO 1 month

    3. 3

      Name

      Brand and domain.

      CEO 1 month

    4. 4

      Move pages

      With redirects.

      Product Engineer 2 weeks

    5. 5

      Separate tracking

      Two funnels.

      Founding Growth Marketer 1 week

    6. 6

      Review

      Quarterly.

      CEO quarterly

    First result
    2 quarters
    Cost
    Domain and design
    Owner
    CEO

    Smallest test

    Remove /b2c/ links from the main sitemap and measure.

    Why it works

    Decide whether the brand product is a separate business; if so, give it its own name, domain and pages, and keep base360.ai about short-term rentals. Track both funnels separately.

    One clear audience per site improves conversion and search relevance for both.

    Risks and how to handle them

    • Losing search traffic

      Redirect each page.

    Evidence

    • Your websiteThe sitemap also lists a /b2c/ product: "Run your business on AI autopilot" with a social inbox for Instagram, TikTok, WhatsApp, Messenger and Gmail comments and DMs, aimed at consumer brands rather than rental operators.Source
    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source
  • 18

    Base360 and The Flex see bookings, stay lengths and costs every day in three major short-let cities. Operators lack trustworthy local benchmarks.

    High impactMedium effort First result in 3 quarters COO

    First action

    Pick six measures.

    How to measure it

    Downloads

    Now
    –
    Target
    2,000
    By
    1 year

    Steps

    1. 1

      Pick measures

      Six.

      COO 1 week

    2. 2

      Get consent

      Opted-in operators.

      COO 1 month

    3. 3

      Analyse

      Aggregate only.

      CTO 1 month

    4. 4

      Write

      Report.

      Founding Growth Marketer 1 month

    5. 5

      Launch

      Press and groups.

      Founding Growth Marketer 1 month

    6. 6

      Repeat

      Twice a year.

      Founding Growth Marketer 6 months

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    COO

    Smallest test

    Publish one London chart.

    Why it works

    Publish a twice-yearly report: occupancy, average stay length, monthly vs short-stay mix and cost per clean, in aggregate across opted-in operators. Launch it in press and operator groups.

    Original data earns links and press and makes Base360 the reference for operators in those cities.

    Risks and how to handle them

    • Data privacy

      Aggregate and suppress small groups.

    Evidence

    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
    • Your websiteDynamic pricing feature: compares a monthly stay against short stays ("Know if a monthly stay beats short stays", "Sell the short gaps between bookings"), and price changes above 10% a day wait for approval; finance shows profit by property.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    The Flex provides corporate housing for over 150 companies and serves cities where it may not have enough homes. Base360 operators have homes that could meet that demand.

    High impactMedium effort First result in 2 quarters COO

    First action

    Count corporate requests The Flex could not fill last quarter.

    How to measure it

    Referred stays

    Now
    –
    Target
    50 a quarter
    By
    2 quarters

    Steps

    1. 1

      Measure demand

      Unfilled requests.

      COO 2 weeks

    2. 2

      Set terms

      Fees and standards.

      CEO 1 month

    3. 3

      Recruit operators

      Opted-in.

      Founding Growth Marketer 1 month

    4. 4

      Pilot

      One city.

      COO 1 quarter

    5. 5

      Promote

      As a customer benefit.

      Founding Growth Marketer 1 month

    6. 6

      Measure

      Stays and retention.

      COO quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    COO

    Smallest test

    Pass three unfilled requests to one operator.

    Why it works

    Pilot a referral network: when The Flex cannot fill a corporate request, it offers matching homes run by opted-in Base360 operators, with a fee. Promote it as a benefit of using Base360.

    A demand benefit is something no other PMS can offer, and it ties operators to the platform.

    Risks and how to handle them

    • Quality issues

      Set standards and check homes.

    Evidence

    • Company websiteThe Flex (theflex.global, formerly Flex Living): furnished apartments for stays of days to months in London, Algiers, Paris, Lisbon, Oran, Constantine and Berlin, with Milan and Cairo "Coming soon"; length-of-stay discounts up to 38% for a year; corporate housing for "over 150 companies worldwide"; a mobile app.Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
  • 20

    The growth role is asked to learn "how property managers operate" and what makes them switch. A small monthly meetup does both and builds a community.

    Medium impactLow effort First result in 1 quarter Founding Growth Marketer

    First action

    Invite 15 London operators.

    How to measure it

    Event demos

    Now
    –
    Target
    5 a month
    By
    1 quarter

    Steps

    1. 1

      Pick topics

      Three months.

      Founding Growth Marketer 1 week

    2. 2

      Invite

      15 operators.

      Founding Growth Marketer 2 weeks

    3. 3

      Host

      Monthly.

      CEO monthly

    4. 4

      Publish notes

      As guides.

      Founding Growth Marketer monthly

    5. 5

      Follow up

      Demos.

      Founding Growth Marketer ongoing

    6. 6

      Expand

      Paris.

      Founding Growth Marketer 1 quarter

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Founding Growth Marketer

    Smallest test

    Host one breakfast.

    Why it works

    Host a monthly breakfast for 15 operators at The Flex: one topic (pricing, cleaning, landlords), one guest speaker, notes published as a guide.

    Face-to-face trust shortens sales cycles and gives the content team real questions.

    Risks and how to handle them

    • Low attendance

      Keep it small and useful.

    Evidence

    • HiringFounding Growth Marketer (London, remote, posted September 23, 2026): help Base360 "reach short-term rental operators and property management companies - and turn attention into demo bookings, qualified leads, and customers" through "Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels"; "Build funnels and landing pages that convert"; "Learn how property managers operate, what slows them down, and what makes them switch software"; measure "lead quality, conversion rates, acquisition costs, and pipeline contribution"; with "the opportunity to build and lead a growth team".Source
    • Your websiteAbout page: The Flex began in London in 2019 "with a few homes", expanded into Paris, Lisbon and Algiers, built its own software, and "In 2025, we began offering the platform we had built at The Flex to other rental businesses"; Base360 became a company that August. FAQ: "The Flex runs its homes on Base360, so the product is used on real bookings, guests and cleans every day." The page tells the story but gives no operating numbers.Source
  • 21

    Base360 lets operators create AI agents and has a guide on agent workflows. A gallery of ready-made agents (late check-in, review replies, cleaning gaps) shows value before signup.

    Medium impactMedium effort First result in 1 quarter Product Engineer

    First action

    Write five templates from The Flex's operations.

    How to measure it

    Agents started from templates

    Now
    –
    Target
    50% of new customers
    By
    2 quarters

    Steps

    1. 1

      Pick workflows

      Twenty.

      Product Engineer 1 week

    2. 2

      Build templates

      One-click start.

      Product Engineer 1 month

    3. 3

      Write pages

      Per template.

      Founding Growth Marketer 1 month

    4. 4

      Publish

      Gallery.

      Product Engineer 1 week

    5. 5

      Invite sharing

      Customer templates.

      Founding Growth Marketer ongoing

    6. 6

      Measure

      Starts and retention.

      Founding Growth Marketer monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Product Engineer

    Smallest test

    Publish five templates.

    Why it works

    Publish 20 agent templates with what each does and time saved, each with a one-click start after signup; let customers share theirs.

    Templates shorten time to value and give search pages for each workflow.

    Risks and how to handle them

    • Templates misfire

      Require review before sending to guests.

    Evidence

    • Your websiteHomepage: "Run your Short Term Rentals on AI autopilot"; channels through Channex (Airbnb, Booking.com, Expedia, Vrbo, Google Hotel Ads and more); "We move you over in one day, for free, however many properties you have." Two customer quotes carry a name only, with no company, city, portfolio size or result. The demo form asks portfolio size (1-5 to 200+), cities, current PMS and how the visitor heard of Base360, then opens a Calendly booking.Source
    • Your websiteSitemap (122 URLs, checked October 22, 2026): feature pages, French, German and Turkish versions, guides (switching PMS, landlord lead tracking, online check-in, cleaning management) and four comparison pages (Guesty, Hostaway, Turno, Breezeway alternatives). There is no pricing page (base360.ai/pricing returns 404) and no case-study page.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #7 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
More example playbooks and reviews

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Other companies we have researched, each read from what they are hiring for.

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  • Kong growth strategyAn API and AI connectivity platform: Kong Konnect, the open-source Kong Gateway, Kong AI Gateway, Agent Gateway, Event Gateway, Service…22 growth ideas
  • Dovetail growth strategyAn AI customer intelligence platform that turns sales calls, support tickets, surveys and user interviews into structured, cited customer…21 growth ideas
  • Nucleo growth strategyAI software that analyses oncology CT scans and returns quantitative results: body composition and sarcopenia, tumour lesion sizing, and…24 growth ideas
  • Verisoul growth strategyA fake account and fraud detection platform: device fingerprinting, account linking, bot detection, email and phone intelligence, proxy…23 growth ideas
  • Loopio growth strategyResponse management software for RFPs, security questionnaires and due diligence questionnaires, with an AI content library, project…22 growth ideas
  • Root Financial growth strategyAn independent, fee-only fiduciary financial advisor for retirement: planning, investments, tax, estate, insurance and cash-flow advice…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Base360 did not commission, review or endorse it, and Programmable is not affiliated with Base360. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Base360 runs its business.

Something wrong, or do you represent Base360? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Pricing page, The Flex case study, demo-form follow-up, real quotes, new comparison pages and a lighter homepage; start roundtables.

  2. Days 31 to 6011 ideas

    Outbound, partners, landlord guides, French launch, activation, calculator, video, paid search and reviews; shared corporate demand and agent templates.

  3. Days 61 to 903 ideas

    Commit to the big bets: direct bookings, a separate consumer-brand product and the market report.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value one platform instead of many tools. The most cited problem: scattered tools and spreadsheets.

  • Free one-day migration
  • Missed guest messages
  • In their words: “short lets”

Market

Competitive landscape

4 competitors compared: Guesty, Hostaway, Turno and Breezeway.

  • Gap to exploit: No-contract PMS with clear pricing
  • Guesty: 13-month standard terms
  • Hostaway: Add-on heavy

Hiring signals

Base360 is moving from The Flex's in-house tool to a standalone product.

  • Founding Growth Marketer: Turn attention into demos and learn what makes operators switch. Ideas 1-5, 7.
  • Founder in Residence: A new product or vertical. Idea 16.
  • Product Engineer: Standalone launch. Ideas 6, 21.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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