BAYADA is hiring a Marketing Manager to grow referrals from hospitals, physicians and facilities across the Las Vegas Valley, and account executives in Massachusetts, Pennsylvania and Indiana to do the same. Rhode Island already has a page built for exactly those people: "Refer Rhode Island Patients With Confidence", with a Refer a Patient button, when to refer and a referral FAQ. Nowhere else does: bayada.com/referrals goes to the 404 page, and the Las Vegas home health office page speaks only to families, with no referral form or fax for a discharge planner. The new hire will hand out cards that lead to a page written for someone else.
First action
Copy /rhode-island/referrals into a Las Vegas version and add the local phone, fax and referral form.
How to measure it
Online referrals per market
- Now
- –
- Target
- 30 a month in Las Vegas
- By
- 90 days
Steps
Template the page
Strip Rhode Island specifics out of the existing referral page and keep the structure.
Web Product Manager 3 days
Collect local details
Phone, fax, intake hours, service lines and the marketing manager for each market.
Director of Area Sales 1 week
Launch Las Vegas
Publish the Las Vegas/Henderson referral page and link it from the Clark County office pages.
Marketing Manager 1 week
Add the office block
"Referring a patient?" with a form, phone and fax on all 415 office pages.
Web Product Manager 2 weeks
Fix /referrals
A national referral page that routes to the right market by ZIP code instead of the 404 page.
Web Product Manager 1 week
Route the form
Send each submission to the intake team and the territory's Transitional Care Manager.
Transitional Care Manager 3 days
Roll out
Massachusetts/Providence, Berks and Lehigh, Fort Wayne and Lancaster next.
Director of Area Sales 1 month
Measure
Referrals and admissions by page and by marketing manager.
Associate, Referral Management monthly
Why it works
Turn the Rhode Island referral page into a template and publish one per market, starting with Las Vegas/Henderson and the open account executive territories: who to refer, how (secure form, phone, fax, portal), what happens in the first 24 hours, local quality numbers, and the name and photo of the local marketing manager. Add a "Referring a patient?" block and link to every office page, and make /referrals a national page that routes by ZIP code.
Discharge planners and physician offices choose the agency that is easiest to refer to. A page made for them gives each new marketing manager something to leave behind, and every referral it brings is tracked to the market.
Ready to use
ChecklistMarket referral page checklist
[ ] "Refer a patient in <market>" headline [ ] Secure referral form, phone and fax [ ] What we accept: services, payers, counties [ ] Start of care within 24 hours, stated plainly [ ] Local quality numbers with sources [ ] Marketing manager name, photo and direct line [ ] Link from every office page in the market [ ] Tracked QR code for leave-behinds
Risks and how to handle them
Protected health information on a web form
Use the secure intake form already in use and keep the page form to contact details only.
Pages go stale when staff change
Pull the marketing manager from one directory, not hard-coded text.
Evidence
- HiringMarketing Manager, Las Vegas Valley and Henderson (posted September 30, 2026): "lead market growth and relationship development"; "Develop and grow referral relationships" with "hospitals, physicians, facilities, payors, community organizations"; "Manage the full home health sales process"; "Monitor market activity, competitor trends, referral opportunities"; "Maintain accurate activity, opportunity, and relationship-management records"; base up to $80,000 plus incentives.Source
- Your websiteRhode Island has its own section (/rhode-island with find-care, referrals and careers pages). /rhode-island/referrals, "Refer Rhode Island Patients With Confidence", has "Refer a Patient" buttons, "When to Refer to BAYADA" (discharge, fall risk, recovery, complex children, chronic conditions, family caregivers), "Why Referral Partners Trust BAYADA" and a referral-process FAQ. No other state has a referral page: bayada.com/referrals redirects to the 404 page.Source
- Your websiteThe Las Vegas home health office page (one of 415 office pages) is written for patients and families: a phone number, "Call to make an Appointment", a "10 Questions" download, eligibility and payment FAQs and a call-back form. It has no section or form for physicians, discharge planners or facilities, no fax number, and its meta description repeats the title: "Home Health in Clark County, NV | BAYADA".Source
- HiringAccount Executive roles open now: Home Health in Norfolk, MA (posted September 23, 2026; "help expand our Medicare home health business", territory Worcester, Bristol and Norfolk Counties MA and Providence County RI), Hospice in Wyomissing, PA (posted October 13, 2026; "take on an established market with large additional growth opportunity", Berks and Lehigh Counties), plus Fort Wayne, IN and Lancaster, PA. Each asks for "Generating referrals ... by building relationships with physicians, long term care, independent and assisted living facilities" and "Conduct market analysis; develop sales strategy".Source
- HiringReferral operations hiring: a Transitional Care Manager, Home Health in Northern Colorado (posted October 21, 2026) who "monitors hospital and health care portals", "maintains account-specific ownership" and builds relationships with "discharge planners, case managers"; a Sales Associate, Home Health in the Lehigh Valley (posted October 15, 2026) "processing referrals from various referral sources" for a team "comprised of Transitional Care Managers and Marketing Managers"; and an Associate, Referral Management in Wilmington, MA (posted October 1, 2026) tracking "admissions, % Medicare, referrals rejected by reason".Source