Beachwaver's Find Your Barrel page is the help shoppers get with the most important choice they make: which barrel size gives the waves they want. Each of its three buttons ("Shop S.75"", "Shop S1"", "Shop S1.25"") links to an S-Series product page that now returns 404 Not Found, because the S-Series is retired and its "Last Chance" listing is sold out. A shopper who has just decided on a 1" barrel lands on an error page instead of the $99 B1 or the B1.25, the #1 best seller. The page's search description still names only the S-Series.
First action
Change the three button links today.
How to measure it
Orders from Find Your Barrel
- Now
- –
- Target
- From near zero to 2% of visits
- By
- 30 days
Steps
Relink buttons
B1, B1.25 and Pro by size.
Ecommerce Manager 30 minutes
Handle .75"
Honest note and nearest alternative.
Merchandising Manager 1 hour
Add a comparison row
Barrel, heat, price, who it is for.
Ecommerce Manager 1 day
Rewrite the description
Current tools in the meta description.
Ecommerce Manager 15 minutes
Redirect old URLs
Every S-Series URL to the curling irons collection.
Ecommerce Manager 1 hour
Check all pages
Broken-link scan of pages and blog.
Ecommerce Manager 1 day
Measure
Clicks and orders from the page.
Ecommerce Manager weekly
Why it works
Point each size to a tool you sell today: 1" to the B1 and the Pro 1", 1.25" to the B1.25, and for .75" say so plainly and suggest the B1 with smaller sections (or bring the size back if it is planned). Add a short "which tool" row (B1, B1.25, Pro: barrel, heat range, price, who it is for), rewrite the meta description, and set permanent redirects from every old S-Series URL to the curling irons collection. Then run a broken-link check across the 168 pages for any other links to retired products.
The barrel decision is the last step before buying a tool. Sending that shopper to a working product page with a clear comparison rescues sales lost today, and it stops Google and AI shopping assistants from pointing searches for "Beachwaver S1" at a dead end.
Ready to use
ChecklistBarrel guide fix
[ ] 1" button to the B1 and Pro 1" [ ] 1.25" button to the B1.25 [ ] .75" note with alternative [ ] Comparison row: barrel, heat, price, who it is for [ ] New meta description [ ] Redirects for every S-Series URL [ ] Broken-link scan of pages and blog
Risks and how to handle them
Old links in videos and emails
Redirects catch them.
Shoppers wanted the S-Series price
Show the B1 at $99 next to it.
Evidence
- Your websiteFind Your Barrel page (in the sitemap, checked October 20, 2026): three barrel sizes (.75" "Defined Waves", 1" "Beachwaves", 1.25" "Voluminous Waves") with buttons "Shop S.75"", "Shop S1"" and "Shop S1.25"". All three buttons link to /collections/beachwaver-s-series/products/... pages that return 404 Not Found. The page's meta description is "Beachwaver S1 Beachwaver S.75 BeachwaverS1.25".Source
- Your catalogueStore catalogue (October 20, 2026): the rotating irons on sale are the Beachwaver B1 and B1.25 ($99) and the Beachwaver Pro ($229, 1" in stock, 1.25" sold out). The "Last Chance Beachwaver S-Series" ($69) and Sarah Potempa's Starter Kit ($110) are sold out, and the B1 in Midnight Rose is sold out.Source
- Your websiteHomepage: "Waves that curl themselves.", "75+ Beauty Awards", the B1.25 as "#1 Best seller", Great Barrier heat protectant ("shields up to 450°"), a "What are your hair goals?" shortcut and the B.Bungalow boutique. The page has two empty H1 headings. Its meta description lists "HiX, Bond Multiplier", "Good Vibes Shampoo and Conditioner" and "Reparative Pre Shampoo Foam", none of which is among the 75 products in the store.Source
- Your websiteSitemap: 740 URLs, including 168 pages and 315 blog posts. Pages for retired lines are still listed, such as say-hi-to-hi-x (with "SHOP REPARATIVE" and "SHOP MAKE WAVES" buttons), good-vibes-shampoo-ingredients, stay-strong-shampoo-ingredients, pro-dry-specs and bserieslaunch.Source