growth playbook · Oct 21, 2026

BiggerPockets growth playbook

BiggerPockets has the audience every real estate brand wants and is hiring to monetize it better: a Head of Sales for sponsorships and marketplace leads, a paid acquisition lead for a seven-figure membership budget, an Editorial Director for research, new paid formats and 2027 regional events, and a series producer.

The quickest wins are on its own pages: city agent pages that tell Google "0 Best Real Estate Agents", three different audience numbers and no media kit on the Advertise page, a Pro page titled just "BiggerPockets", pricing that search engines cannot read and a slow homepage.

This playbook fixes those first, then builds the engines the new hires need: tool-first paid landing pages, a community survey, sponsor results reports, a demand map for the marketplace, show-specific Pro offers and regional event packages, with a paid cohort program and MCP market data as the big bets.

Growth Score

Biggest Opportunity

Use the community's own data (searches, forums, calculators) to price and sell the marketplace and sponsorships, and to make content no one else can.

Biggest Risk

Free tools, AI assistants and rivals such as Roofstock, Stessa and Mashvisor answer investor questions without a membership, so the paid tiers must keep showing clear value.

Start here

The three moves to make first. Each one is written up in full below.

Stop the city agent pages from telling Google "0 Best Real Estate Agents in Cookeville, TN"
Export all 1,299 city pages with their agent counts and Search Console clicks.
High impact First result in 1 month
One audience number and a real media kit on the Advertise page
Pick the one member number everyone will use.
High impact First result in 1 month
Give the Pro page a real title and description before scaling paid search
Write the new title and description today.
High impact First result in 2 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.
1 of these are things Programmable can build and run for you.

This week 6

Quick wins with a clear first action.

BiggerPockets sells marketplace leads to agents by city, and the new Head of Sales will own that revenue. The sitemap lists 1,299 city agent pages, and their search descriptions print the live agent count: "0 Best Real Estate Agents in Cookeville, TN", "1 Best Real Estate Agents in Lexington, KY", "1 Best ... Levelland, TX", "2 Best ... Miami Beach, FL". An investor who searches for an agent in Lexington sees a result that promises one, and a page with none is a dead end that Google may treat as thin.
High impactLow effort First result in 1 month Head of Sales
First action
Export all 1,299 city pages with their agent counts and Search Console clicks.
How to measure it
Agent memberships from thin-market outreach
Now
–
Target
100
By
1 quarter
Steps
Export the pages
City, agent count, clicks and impressions.
SEO Manager 1 day
Fix the template
No count under five; better wording.
Engineering Lead 2 days
Handle empty cities
Noindex or merge into the metro page.
SEO Manager 2 days
Add fallbacks
Nearby agents and a forum prompt on thin pages.
Engineering Lead 1 week
Rank markets
Search demand divided by agents listed.
Growth Analyst 2 days
Build the sales list
Top 100 markets with agent prospects.
Head of Sales 1 week
Run outreach
Pitch the open market to local agents.
Head of Sales 1 month
Measure
Clicks to city pages and memberships sold.
Growth Analyst monthly
First result
1 month
Cost
Developer time
Owner
Head of Sales
Smallest test
Fix the template for the 100 cities with the fewest agents and compare clicks after a month.
Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.
Book a working session
Why it works
Ready to use
ChecklistCity page fix list
Risks and how to handle them
Evidence
The Head of Sales will sell sponsorships from the Advertise page, which says "+2 million members" while the homepage says 3+ million and the Business page 3.5 million. "Get Started" opens a generic form with no media kit, formats, audience segments or rates.
High impactLow effort First result in 1 month Head of Sales
First action
Pick the one member number everyone will use.
How to measure it
Sponsor inquiries from /advertise
Now
–
Target
+40%
By
90 days
Steps
Agree the numbers
One figure per channel, with a date.
Growth Analyst 3 days
Update pages
Home, Business, Advertise.
SEO Manager 1 day
Build the kit
Shows, formats, segments, results.
Head of Sales 2 weeks
Add case results
Two sponsor outcomes with permission.
Editorial Director, Audience & Community Growth 2 weeks
Route the form
By budget and format.
Head of Sales 2 days
Refresh quarterly
Numbers and dates.
Growth Analyst quarterly
First result
1 month
Cost
Design time
Owner
Head of Sales
Smallest test
Fix the member number this week.
Why it works
Risks and how to handle them
Evidence
The Pro page, where a seven-figure paid budget will send traffic and where organic searches for "BiggerPockets Pro" land, has the HTML title "BiggerPockets" and no meta description. Search engines write their own snippet, and shared links show a bare brand name.
High impactLow effort First result in 2 weeks Senior Manager
First action
Write the new title and description today.
How to measure it
Pro page search click-through
Now
–
Target
+15%
By
60 days
Steps
Write copy
Title, description and Open Graph.
Membership Marketing Manager 1 hour
Ship it
On /pro-membership.
Engineering Lead 1 hour
Audit pricing pages
All Pricing, Business, Perks.
SEO Manager 1 day
Fix gaps
Same treatment.
Engineering Lead 1 day
Match ads
Ad copy and snippet aligned.
Senior Manager, Paid Acquisition 1 day
Measure
Search Console click-through.
SEO Manager monthly
First result
2 weeks
Cost
$0
Owner
Senior Manager, Paid Acquisition
Smallest test
Change the title today.
Why it works
Risks and how to handle them
Evidence
The All Pricing page draws its plans by script, so the HTML that search engines and link previews read has no plan names, prices or description; the homepage HTML has no H1 or hero text either.
Medium impactMedium effort First result in 1 month SEO Manager
First action
View the page with JavaScript off and list what is missing.
How to measure it
Search impressions for pricing queries
Now
–
Target
+30%
By
90 days
Steps
Check rendering
JavaScript off view.
SEO Manager 1 hour
Server-render the table
Plans, prices, trial.
Engineering Lead 1 week
Add markup
Product and Offer.
Engineering Lead 1 day
Homepage H1
Server-side hero text.
Engineering Lead 1 day
Description
For All Pricing.
Membership Marketing Manager 1 hour
Measure
Impressions and clicks.
SEO Manager monthly
First result
1 month
Cost
Developer time
Owner
SEO Manager
Smallest test
Server-render the table on one page.
Why it works
Risks and how to handle them
Evidence
Site-wide, real visitors pass Core Web Vitals, but the homepage does not: main content in 3.1 s and taps answered in 234 ms. The mobile lab finds about 1 MB of unused JavaScript and 1.6 s of render-blocking requests, and the slowest element is the hero banner image. The homepage is where paid and podcast traffic land.
High impactMedium effort First result in 1 quarter Engineering Lead
First action
Resize and preload the hero image.
How to measure it
Homepage field LCP
Now
–
Target
Under 2.5 s
By
90 days
Steps
Profile
What loads before the hero.
Engineering Lead 2 days
Fix the hero
Size, format, priority.
Engineering Lead 2 days
Defer scripts
Non-critical bundles.
Engineering Lead 1 week
Split code
By page.
Engineering Lead 2 weeks
Fix taps
Long tasks on the homepage.
Engineering Lead 1 week
Monitor
Field data monthly.
Engineering Lead monthly
First result
1 quarter
Cost
Developer time
Owner
Engineering Lead
Smallest test
Fix the hero image and measure for two weeks.
Why it works
Risks and how to handle them
Evidence
The blog and Advertise pages run on a different system with their own menu, which still lists "BPCON 2026", while the main site lists BPCON2027. Readers on 8,772 blog posts see last year's event.
Low impactLow effort First result in 1 week SEO Manager
First action
Change the menu link today.
How to measure it
Blog-to-BPCON clicks
Now
–
Target
+50%
By
60 days
Steps
Fix the link
Blog menu.
SEO Manager 1 hour
Compare menus
Blog vs main site.
SEO Manager 1 day
Fix other gaps
Pricing, tools, events.
SEO Manager 1 day
Shared source
Or a release checklist.
Engineering Lead 2 weeks
Add a banner
BPCON2027 on top posts.
Events Manager 1 day
Measure
Clicks and tickets.
Events Manager monthly
First result
1 week
Cost
$0
Owner
SEO Manager
Smallest test
Fix the link today.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

BiggerPockets calls itself product-led and is hiring to grow membership through a seven-figure search and social budget. Its calculators, Rent Estimator and Market Finder are what investors search for, and Pro includes unlimited calculators with shareable reports.
High impactMedium effort First result in 1 quarter Senior Manager
First action
Pick the five tool keywords with the most paid volume.
How to measure it
Paid cost per Pro member
Now
–
Target
-20%
By
2 quarters
Steps
Pick keywords
Tool intent.
Senior Manager, Paid Acquisition 1 week
Build pages
One free run, then trial.
Engineering Lead 1 month
Write ads
Matching the page.
Senior Manager, Paid Acquisition 1 week
Track
Trial and paid by keyword.
Growth Analyst 1 week
Test
Trial ask timing.
Senior Manager, Paid Acquisition 1 month
Scale
Winning keywords and social.
Senior Manager, Paid Acquisition monthly
First result
1 quarter
Cost
Existing paid budget
Owner
Senior Manager, Paid Acquisition
Smallest test
Run one calculator page for a month.
Why it works
Risks and how to handle them
Evidence
The Editorial Director is asked for original and community research that "can support advertiser partnerships". BiggerPockets has millions of members and active forums: no one else can ask that many small investors what they bought, paid and earned this year.
High impactMedium effort First result in 2 quarters Editorial Director
First action
Write 20 questions and test them on one forum.
How to measure it
Survey responses
Now
–
Target
20,000
By
2 quarters
Steps
Write questions
20, tested.
Editorial Director, Audience & Community Growth 2 weeks
Promote
Shows, newsletter, forums.
Editorial Director, Audience & Community Growth 1 month
Analyze
With clean methods.
Growth Analyst 1 month
Sell sponsors
Presenting and category.
Head of Sales 1 quarter
Publish
Report and episodes.
Editorial Director, Audience & Community Growth 1 month
Repeat
Yearly.
Editorial Director, Audience & Community Growth yearly
First result
2 quarters
Cost
Analyst time
Owner
Editorial Director, Audience & Community Growth
Smallest test
Run a 5-question poll in the forums.
Why it works
Risks and how to handle them
Evidence
The Editorial Director post says sponsorships must be fulfilled "to spec" because "editorial follow-through is what protects renewals and expansion revenue". Sponsors renew on results they can show their own bosses.
High impactMedium effort First result in 1 quarter Head of Sales
First action
Build the template from one recent campaign.
How to measure it
Sponsor renewals
Now
–
Target
+15 points
By
3 quarters
Steps
Template
One page per flight.
Head of Sales 1 week
Data feeds
Podcast, newsletter, YouTube.
Growth Analyst 1 month
Send reports
Within a week of flight end.
Head of Sales ongoing
Renewal offer
In the report.
Head of Sales ongoing
Review misses
With editorial.
Editorial Director, Audience & Community Growth monthly
Track
Renewals by sponsor.
Growth Analyst quarterly
First result
1 quarter
Cost
Analyst time
Owner
Head of Sales
Smallest test
Send reports to the five largest sponsors.
Why it works
Risks and how to handle them
Evidence
Leads are sold to agents by city and to lenders and tax pros by state, and the new Head of Sales owns marketplace lead sales. City pages show some markets with zero or one agent.
High impactMedium effort First result in 2 quarters Product Manager
First action
Pull demand and supply for the top 50 metros.
How to measure it
Lead revenue in target markets
Now
–
Target
+25%
By
2 quarters
Steps
Define demand
Searches, posts, calculator runs.
Growth Analyst 2 weeks
Define supply
Pros and bundles.
Growth Analyst 1 week
Build the map
Monthly refresh.
Growth Analyst 1 month
Set pricing
Demand-based bundles.
Product Manager, Marketplace 1 month
Point sales
Top gaps.
Head of Sales monthly
Measure
Revenue and lead quality.
Growth Analyst monthly
First result
2 quarters
Cost
Analyst time
Owner
Product Manager, Marketplace
Smallest test
Map ten metros by hand.
Why it works
Risks and how to handle them
Evidence
Five shows reach investors at different stages (Rookie, On The Market, BiggerPockets Money and others), with 110 million downloads since 2013. A single generic Pro call to action hides which show drives members.
High impactLow effort First result in 1 quarter Membership Marketing Manager
First action
Create a URL and page for Real Estate Rookie.
How to measure it
Trials from show URLs
Now
–
Target
2,000 a quarter
By
2 quarters
Steps
Short URLs
One per show.
Membership Marketing Manager 1 week
Pages
Host voice and fit perks.
Membership Marketing Manager 2 weeks
Host reads
Every episode for a month.
Digital Series Producer 1 month
Track
Trials and paid by show.
Growth Analyst weekly
Compare
Shows and reads.
Membership Marketing Manager monthly
Share results
With content team.
Digital Series Producer monthly
First result
1 quarter
Cost
$0
Owner
Membership Marketing Manager
Smallest test
Run one show URL for a month.
Why it works
Risks and how to handle them
Evidence
The Digital Series Producer will use audience data to shape the next season. The forums show what investors ask about every week, and the shows send attention that could become forum activity.
Medium impactMedium effort First result in 1 quarter Digital Series Producer
First action
Pull last quarter's top 20 forum topics.
How to measure it
Episode-driven forum sign-ups
Now
–
Target
5,000 a quarter
By
2 quarters
Steps
Topic report
Top forum questions.
Growth Analyst 1 week
Season plan
Episodes from topics.
Digital Series Producer 2 weeks
Guest threads
Follow-up answers.
Community Manager per episode
End cards
Thread links.
Digital Series Producer per episode
Measure
Sign-ups and posts.
Growth Analyst monthly
Review
Season results.
Digital Series Producer quarterly
First result
1 quarter
Cost
Producer time
Owner
Digital Series Producer
Smallest test
Run one episode with a guest thread.
Why it works
Risks and how to handle them
Evidence
The Editorial Director post asks for "useful rookie resources", and the homepage promises free tools to "start, scale, or manage" a portfolio. New free members face a large menu of forums, tools and content.
High impactMedium effort First result in 1 quarter Membership Marketing Manager
First action
Add a stage question to sign-up.
How to measure it
Rookie members starting a trial
Now
–
Target
+20%
By
2 quarters
Steps
Stage question
At sign-up.
Engineering Lead 1 week
Design the path
Five steps.
Editorial Director, Audience & Community Growth 2 weeks
Emails and in-app
Daily nudges.
Membership Marketing Manager 2 weeks
Trial ask
After step four.
Membership Marketing Manager 1 week
Test
Against control.
Growth Analyst 1 month
Iterate
Fix drop-off steps.
Membership Marketing Manager monthly
First result
1 quarter
Cost
Staff time only
Owner
Membership Marketing Manager
Smallest test
Send the path to one week of rookie sign-ups.
Why it works
Risks and how to handle them
Evidence
The BiggerPockets iOS app has 4.72 stars from 1,395 ratings. App users get notifications for replies and deals, which bring them back more often than email.
Medium impactLow effort First result in 1 month Product Manager
First action
Add a deep-link banner on forum threads for mobile web.
How to measure it
Monthly app actives
Now
–
Target
+25%
By
2 quarters
Steps
Deep links
Thread to app.
Engineering Lead 2 weeks
Banner
For posters on mobile web.
Product Manager, Marketplace 1 week
Reply alerts
Highlight in the prompt.
Product Manager, Marketplace 1 week
Measure
Installs and actives.
Growth Analyst weekly
Review prompt
After good moments.
Product Manager, Marketplace 1 month
Iterate
Prompt timing.
Product Manager, Marketplace monthly
First result
1 month
Cost
Developer time
Owner
Product Manager, Marketplace
Smallest test
Show the banner to forum posters for two weeks.
Why it works
Risks and how to handle them
Evidence
BiggerPockets is "expanding regional events in 2027" and has BPCON2027, and the new Head of Sales covers sponsorship sales. Local lenders, agents and property managers want to meet investors in their own market.
High impactMedium effort First result in 2 quarters Events Manager
First action
Rank ten regions by member density.
How to measure it
Regional package sales
Now
–
Target
30
By
3 quarters
Steps
Pick regions
Members and demand.
Growth Analyst 2 weeks
Design packages
Event, membership, leads.
Head of Sales 2 weeks
Early offers
To current advertisers.
Head of Sales 1 month
Local outreach
Agents and lenders.
Head of Sales 1 quarter
Run events
With editorial content.
Events Manager 2 quarters
Report
Leads to sponsors.
Growth Analyst per event
First result
2 quarters
Cost
Event costs
Owner
Events Manager
Smallest test
Pre-sell one regional event.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The Editorial Director is asked to find "the next format ... they'll pay directly for", naming cohort courses and Masterclass- or Skool-style paid programs. BiggerPockets has trusted hosts, a large rookie audience and books to build from.
High impactHigh effort First result in 3 quarters Editorial Director
First action
Survey Pro members on topic and price.
How to measure it
Paid cohort seats
Now
–
Target
500
By
3 quarters
Steps
Survey
Topic and price.
Editorial Director, Audience & Community Growth 2 weeks
Design
Six weeks.
Editorial Director, Audience & Community Growth 1 month
Book hosts
Lead sessions.
Digital Series Producer 1 month
Sell
Pro first.
Membership Marketing Manager 1 month
Run
First cohort.
Editorial Director, Audience & Community Growth 6 weeks
Decide
Scale or change.
Editorial Director, Audience & Community Growth 1 month
First result
3 quarters
Cost
Host and production costs
Owner
Editorial Director, Audience & Community Growth
Smallest test
Pre-sell 50 seats before building.
Why it works
Risks and how to handle them
Evidence
The Business page says MCP access for leads is "launching soon" and "market analysis access will follow later". Investors already ask AI assistants about markets; BiggerPockets has rent estimates, market data and calculators.
High impactHigh effort First result in 4 quarters Product Manager
First action
Ask 20 Pro members which AI tools they use.
How to measure it
Pro members connected via MCP
Now
–
Target
10%
By
4 quarters
Steps
Interview members
AI tool use.
Product Manager, Marketplace 2 weeks
Define tools
Rent, market, deal.
Product Manager, Marketplace 1 month
Build
With limits.
Engineering Lead 1 quarter
Beta
Pro members.
Product Manager, Marketplace 1 month
Launch
Shows and email.
Membership Marketing Manager 1 month
Measure
Usage and retention.
Growth Analyst monthly
First result
4 quarters
Cost
Engineering time
Owner
Product Manager, Marketplace
Smallest test
Offer one rent-estimate tool in beta.
Why it works
Risks and how to handle them
Evidence
PassivePockets serves passive investors with sponsor and deal directories and private forums. Many BiggerPockets members start active and later want passive deals.
Medium impactMedium effort First result in 3 quarters Membership Marketing Manager
First action
Count members reading syndication content.
How to measure it
Cross-sell sign-ups
Now
–
Target
1,000
By
3 quarters
Steps
Define signals
Content and posts.
Growth Analyst 2 weeks
Offer
Pro discount.
Membership Marketing Manager 2 weeks
Email
Signal-based.
Membership Marketing Manager 1 month
Show mentions
Money and podcast.
Digital Series Producer 1 month
Measure
Sign-ups and retention.
Growth Analyst monthly
Refine
Signals.
Growth Analyst quarterly
First result
3 quarters
Cost
Staff time only
Owner
Membership Marketing Manager
Smallest test
Email 5,000 syndication readers.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

The store sells 30 items, mostly books and short guides around $10-$15. Pro is $32.50 a month billed annually. A free guide is a cheap, tangible reason to start a trial.
Medium impactLow effort First result in 1 month Membership Marketing Manager
First action
Pick three guides by topic.
How to measure it
Annual plan share
Now
–
Target
+10%
By
2 quarters
Steps
Pick guides
Three topics.
Membership Marketing Manager 1 week
Delivery
Digital download.
Engineering Lead 1 week
Offer copy
Pro page and ads.
Membership Marketing Manager 1 week
Test
Against no gift.
Growth Analyst 1 month
Show reads
Mention the gift.
Digital Series Producer 1 month
Decide
Keep or rotate.
Membership Marketing Manager 1 month
First result
1 month
Cost
Guide cost
Owner
Membership Marketing Manager
Smallest test
Test the gift on one landing page.
Why it works
Risks and how to handle them
Evidence
BiggerPockets has years of forum threads and 8,772 blog posts. The Editorial Director wants community research instead of commoditized explainers.
Medium impactMedium effort First result in 2 quarters Community Manager
First action
Pick ten evergreen threads.
How to measure it
Answer page sessions
Now
–
Target
50,000 a month
By
3 quarters
Steps
Pick threads
Ten a month.
Community Manager monthly
Summarize
Best answers.
Editorial Director, Audience & Community Growth monthly
Credit members
With permission.
Community Manager monthly
Publish
Dated pages.
SEO Manager monthly
Link back
To threads.
SEO Manager monthly
Refresh
Yearly.
Community Manager yearly
First result
2 quarters
Cost
Editor time
Owner
Community Manager
Smallest test
Publish five pages.
Why it works
Risks and how to handle them
Evidence
Pro calculators produce "ready-to-share reports", and agents pay for Business memberships to reach investors. An agent who sends clients a BiggerPockets report also introduces BiggerPockets.
Medium impactLow effort First result in 1 quarter Product Manager
First action
Mock up a branded report.
How to measure it
Investor sign-ups from reports
Now
–
Target
2,000 a quarter
By
3 quarters
Steps
Design
Branded report.
Product Manager, Marketplace 2 weeks
Build
Send flow.
Engineering Lead 1 month
Sign-up link
Connected pro.
Engineering Lead 2 weeks
Launch to agents
Business members.
Head of Sales 1 month
Measure
Reports and sign-ups.
Growth Analyst monthly
Promote
In sales pitch.
Head of Sales ongoing
First result
1 quarter
Cost
Engineering time
Owner
Product Manager, Marketplace
Smallest test
Let ten agents send reports by hand.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

Agency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
City page template, audience number and media kit, Pro page title, pricing HTML, homepage speed and the blog menu.
Programmable can ship 1 of these in days.
Days 31 to 609 ideas
Tool-first paid pages, sponsor reports, demand map, show offers, forum-led seasons, the rookie path, app moves and regional packages; the guide bundle.
Days 61 to 906 ideas
Community survey, cohort program, MCP market data, PassivePockets cross-sell, community answer pages and agent reports.

BiggerPockets growth playbook

Diagnosis

Stop the city agent pages from telling Google "0 Best Real Estate Agents in Cookeville, TN"

One audience number and a real media kit on the Advertise page

Give the Pro page a real title and description before scaling paid search

This week 6

How to run it: Stop the city agent pages from telling Google "0 Best Real Estate Agents in Cookeville, TN"

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: One audience number and a real media kit on the Advertise page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give the Pro page a real title and description before scaling paid search

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put the plans and prices in the HTML of the All Pricing page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Get the homepage under Google's limits on phones: lighter hero, less JavaScript

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Update the blog menu that still points sponsors and readers to BPCON 2026

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Send paid traffic to tool-first landing pages that start the Pro trial

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: An annual "everyday investor" survey of the community, sold as a sponsored report

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Send every sponsor a results report, so renewals sell themselves

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence