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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 8
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Born Techies
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growth playbook · Oct 21, 2026

borntechies.com (opens in a new tab)

Born Techies growth playbook

Diagnosis

Born Techies has real proof: about 40 case studies, named founders' testimonials and clear, published prices. But its own site works against the pitch. The homepage scores 27/100 on Google's phone test and fails all three Core Web Vitals for real visitors while selling speed work; flagship numbers contradict each other; "Shopify-Only" sits beside 33 Magento pages; and 109 of 175 pages are location pages with the city swapped.

Fix the site and the claims first, then build a proof library, an instant audit, a fixed-price speed sprint, review-site ratings and targeted migration outreach, and bet on an App Store product and a public speed benchmark.

Growth Score

6/10

Biggest Opportunity

Make the agency's own site the best case study: fast, consistent and visible in AI answers, then sell the same results as fixed-price sprints.

Biggest Risk

Thin location pages and a slow site can cost rankings and trust against Shopify agencies such as Praella, Swanky and EcomExperts.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make your own homepage pass the speed test you sell

    Swap the Vimeo embeds for click-to-play posters today.

    High impact First result in 2 weeks
  2. 2

    Make the Devon + Lang numbers agree everywhere

    Confirm the figure with the client.

    High impact First result in 1 week
  3. 3

    Reconcile "Shopify-Only Specialists" with the Magento and Hyva pages

    Decide the positioning with the team.

    High impact First result in 2 weeks

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 5Big bets · 8Fill-ins · 5Reconsider · 2
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Born Techies sells Shopify Performance Optimization from $800 and opens its case-study slider with a skincare brand that "Achieves 1.5s Page Load Time". Its own homepage scores 27/100 on Google's phone test, with the main image taking 8.6 s, and real Chrome visitors fail all three Core Web Vitals: 3.2 s to main content, 793 ms to respond to a tap (the limit is 200 ms) and a layout shift of 0.18. A prospect who runs PageSpeed on the agency before booking the free audit sees the problem it is being sold a fix for.

    High impactMedium effort First result in 2 weeks WordPress Developer

    First action

    Swap the Vimeo embeds for click-to-play posters today.

    How to measure it

    Core Web Vitals pass (all three)

    Now
    –
    Target
    pass
    By
    60 days

    Steps

    1. 1

      Save the baseline

      PageSpeed report and Chrome UX Report numbers for the case study.

      WordPress Developer 1 hour

    2. 2

      Defer video

      Replace Vimeo embeds with poster images and click-to-play.

      WordPress Developer 1 day

    3. 3

      Cache and compress

      Long cache lifetimes for theme files, images in modern formats.

      WordPress Developer 1 day

    4. 4

      Cut blocking scripts

      Load jQuery UI and GreenSock only where used; defer Tag Manager.

      WordPress Developer 3 days

    5. 5

      Stop the shift

      Reserve space for the hero headline and slider.

      WordPress Developer 1 day

    6. 6

      Fix tap delay

      Find long tasks on the first tap (mega menu, sliders) and split them.

      WordPress Developer 3 days

    7. 7

      Publish the story

      A short case study with before and after numbers beside the audit form.

      Content Lead 2 days

    First result
    2 weeks
    Cost
    Developer time, about 2 weeks
    Owner
    WordPress Developer

    Smallest test

    Replace the Vimeo embeds and retest the same day.

    Why it works

    Fix the four biggest causes, which the report names: replace the autoplaying Vimeo embeds (1.56 MB, 27 requests) with poster images that load the player on click; set long cache lifetimes for theme files (about 3.1 s saved); clear the render-blocking requests (about 1.4 s), loading jQuery UI and GreenSock only where they are used and reviewing the 1 MB of Google-hosted libraries; reserve space for the "150+ high-converting stores" headline that causes the shift. Then publish the before-and-after as your own case study, with the live PageSpeed link, next to the audit offer.

    Agencies are judged on their own site first. A fast homepage turns the audit offer into proof, and a public "we fixed our own site" story is the most credible case study a performance service can show.

    Ready to use

    ChecklistOwn-site speed fix

    [ ] Baseline report saved
[ ] Vimeo embeds replaced by posters
[ ] Cache lifetimes set
[ ] jQuery UI and GreenSock deferred or removed
[ ] Hero headline space reserved (no shift)
[ ] First-tap long tasks split
[ ] Before/after case study published next to the audit offer

    Risks and how to handle them

    • The theme fights every fix

      Plan a lighter theme rebuild if the scores stall above 50.

    • Field data lags

      Chrome UX Report uses 28 days; show the lab score until field data passes.

    Evidence

    • Google PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 27/100; the main content (the hero banner image) takes 8.6 s to appear against a 2.5 s target; first content 3.0 s; layout shift 0.34, caused by the "We've built 150+ high-converting stores" headline; 5.1 MB and 169 requests, 2.9 MB of it JavaScript, about 1.56 MB unused. Vimeo loads 1.56 MB over 27 requests, Google-hosted libraries 1.08 MB and Google Tag Manager 328 KB. Biggest fixes: cache lifetimes (about 3.1 s), render-blocking requests (about 1.4 s) and unused CSS (about 1.1 s).Source
    • Chrome UX ReportReal Chrome visitors to borntechies.com (75th percentile, latest 28 days): main content (LCP) 3.21 s against a 2.5 s "good" limit, interaction delay (INP) 793 ms against 200 ms, layout shift 0.18 against 0.1, so the site fails all three Core Web Vitals; LCP is 14% faster than the previous period.Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
    • Upkeep checkThe site runs a WordPress version, PHP version and several plugins that are behind current releases. The homepage email link is Cloudflare's obfuscated "[email protected]" placeholder, and the checker found one broken link (/cdn-cgi/l/email-protection, 404).Source
  • 02

    Devon + Lang is your flagship Canadian proof, but the case-study card says "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.". Buyers who notice contradictory figures discount every other number.

    High impactLow effort First result in 1 week Founder

    First action

    Confirm the figure with the client.

    How to measure it

    Case-study to contact conversion

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Confirm

      Figure with the client.

      Founder 2 days

    2. 2

      Fix copy

      Card, slider, testimonial.

      Content Lead 1 hour

    3. 3

      Audit others

      All case-study numbers.

      Content Lead 1 day

    4. 4

      Add sources

      Period and data source.

      Content Lead 1 day

    5. 5

      Approval log

      Client sign-off on file.

      Project Manager ongoing

    6. 6

      Review

      Quarterly.

      Founder quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Founder

    Smallest test

    Fix the Devon + Lang card today.

    Why it works

    Agree one approved figure with the client, use it on every page, and add the period and source ("Shopify reports, 2025").

    Consistent, sourced numbers make case studies believable.

    Risks and how to handle them

    • Client prefers ranges

      Use a range, but one range.

    Evidence

    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
  • 03

    Every footer says "Shopify-Only Specialists", while 33 pages sell Magento maintenance, Hyva themes and Magento developers, and several case studies are Magento or BigCommerce. Buyers comparing agencies read that as a contradiction.

    High impactLow effort First result in 2 weeks Founder

    First action

    Decide the positioning with the team.

    How to measure it

    Shopify lead share

    Now
    –
    Target
    80%
    By
    90 days

    Steps

    1. 1

      Decide

      Positioning.

      Founder 1 day

    2. 2

      Footer

      Update claim.

      WordPress Developer 1 hour

    3. 3

      Magento pages

      Redirect or relabel.

      SEO Lead 1 week

    4. 4

      Case labels

      By platform.

      Content Lead 2 days

    5. 5

      Sales deck

      Same claim.

      Business Development Manager 1 day

    6. 6

      Review

      Lead mix.

      Founder monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Change the footer line this week.

    Why it works

    Choose the true claim: either "Shopify specialists, with Magento-to-Shopify migration" (and redirect Magento service pages to migration pages), or drop "Only". Label case studies by platform.

    A clear specialism wins against generalists like Praella and Swanky in Shopify searches.

    Risks and how to handle them

    • Losing Magento revenue

      Keep Magento as a migration on-ramp.

    Evidence

    • Your websiteThe footer on every page says "Shopify-Only Specialists", "Official Partner Agency", "150+ Successful Projects", "95% Client Retention" and "Since 2016". The site also sells Magento maintenance, Hyva theme development and Magento developer hiring.Source
    • Your websitePages sitemap (October 20, 2026): 175 pages, of which 109 are location pages, such as "best-shopify-development-agency-in-houston-usa", "shopify-headless-hydrogen-development-expert-in-accra-ghana", "hyva-implementation-experts-in-san-marino" and both "...-in-bengaluru-india" and "...-in-bangalore-india"; 33 pages are about Magento or Hyva. A page at /hire-shopify-developers-in-germany__trashed/ is listed and returns 200. The Houston and Seattle pages share the same body text with only the city name changed. The tag sitemap lists 2,137 tag URLs.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Competitor researchRivals' own homepages: Praella, an "award-winning Shopify Plus Agency" for UX, CRO, integration, migration and custom development; Swanky, a "Shopify Platinum Partner" with offices in the UK, Australia and France; EcomExperts, "100+ Shopify brands shipped", "43-month average client retention" and an "8-role pod for the cost of one onshore dev".Source
  • 04

    Of 175 pages, 109 are location pages, from Houston and Seattle (same text, city swapped) to Accra, Dar es Salaam and San Marino, plus both Bengaluru and Bangalore versions and a live "__trashed" page; 2,137 tag URLs add more thin pages. Google's spam policies target doorway and scaled low-value pages, and they can pull down the strong service pages too.

    High impactMedium effort First result in 1 month SEO Lead

    First action

    List location pages with zero leads in a year.

    How to measure it

    Organic leads

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Export

      Traffic and leads per page.

      SEO Lead 1 day

    2. 2

      Decide

      Keep, merge, redirect.

      SEO Lead 2 days

    3. 3

      Rewrite keepers

      With local proof.

      Content Lead 1 month

    4. 4

      Redirect

      Others to services.

      WordPress Developer 1 day

    5. 5

      Tags

      Noindex archives.

      SEO Lead 1 hour

    6. 6

      Monitor

      Search Console.

      SEO Lead weekly

    First result
    1 month
    Cost
    Writing time
    Owner
    SEO Lead

    Smallest test

    Remove the trashed page and the duplicate Bangalore page today.

    Why it works

    Keep location pages only where you have clients, an office or real local proof (Ahmedabad, New Jersey, and markets with named case studies such as Canada, Denmark, Australia, UK), rewrite those with local clients, and redirect the rest to the main service pages. Remove the trashed page and noindex tag archives.

    Fewer, stronger pages concentrate authority and reduce the risk of a site-wide ranking drop.

    Risks and how to handle them

    • Short-term traffic dip

      Redirect to the closest page.

    Evidence

    • Your websitePages sitemap (October 20, 2026): 175 pages, of which 109 are location pages, such as "best-shopify-development-agency-in-houston-usa", "shopify-headless-hydrogen-development-expert-in-accra-ghana", "hyva-implementation-experts-in-san-marino" and both "...-in-bengaluru-india" and "...-in-bangalore-india"; 33 pages are about Magento or Hyva. A page at /hire-shopify-developers-in-germany__trashed/ is listed and returns 200. The Houston and Seattle pages share the same body text with only the city name changed. The tag sitemap lists 2,137 tag URLs.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
  • 05

    The site's WordPress, PHP and plugins are behind current releases, while the agency sells "Shopify Maintenance & Support". The homepage email shows as Cloudflare's "[email protected]" to anything without JavaScript and links to a 404.

    High impactLow effort First result in 1 week WordPress Developer

    First action

    Take a full backup and set up staging.

    How to measure it

    Outdated plugins

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Backup

      Full site.

      WordPress Developer 1 hour

    2. 2

      Staging

      Copy site.

      WordPress Developer 1 day

    3. 3

      PHP

      Supported version.

      WordPress Developer 1 day

    4. 4

      Update

      Core and plugins.

      WordPress Developer 1 day

    5. 5

      Email link

      Fix.

      WordPress Developer 1 hour

    6. 6

      Monitor

      Monthly updates.

      WordPress Developer monthly

    First result
    1 week
    Cost
    $0
    Owner
    WordPress Developer

    Smallest test

    Fix the email link today.

    Why it works

    Back up, move to a supported PHP version, update WordPress and plugins on staging, then live; replace the obfuscated email with a contact-form link and a plain mailto that Cloudflare does not rewrite.

    An up-to-date site lowers security risk and is part of what a maintenance client buys.

    Risks and how to handle them

    • Old page builder breaks

      Test js_composer on staging first.

    Evidence

    • Upkeep checkThe site runs a WordPress version, PHP version and several plugins that are behind current releases. The homepage email link is Cloudflare's obfuscated "[email protected]" placeholder, and the checker found one broken link (/cdn-cgi/l/email-protection, 404).Source
    • Your websiteAbout page: founded December 2016 by Jaydeep Patel, who began as an e-commerce developer in 2011; "Understand the business -> Find what's holding growth back -> Build the right solution -> Measure the impact -> Continuously optimize." Shopify maintenance packages: $800/month for 40 hours (minimum 6 months), $1,440 for 80 hours, $2,400 for 160 hours, or $25/hour pay as you go.Source
  • 06

    The homepage offer is "Get A Free Shopify Growth Audit", and there is a store audit service page. Today it is a form with a wait.

    Medium impactLow effort First result in 1 month Business Development Manager

    First action

    Draft the five checks.

    How to measure it

    Audit requests

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Pick checks

      Five.

      Lead Shopify Developer 1 week

    2. 2

      Build

      PageSpeed API report.

      Lead Shopify Developer 2 weeks

    3. 3

      Design

      One page.

      Content Lead 1 week

    4. 4

      Book calls

      From the report.

      Business Development Manager ongoing

    5. 5

      Follow up

      Two emails.

      Business Development Manager ongoing

    6. 6

      Measure

      Calls per audit.

      Business Development Manager monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Business Development Manager

    Smallest test

    Run five audits by hand this week.

    Why it works

    Ask for the store URL and return a short instant report (speed, Core Web Vitals, app weight, missing schema), then offer a 20-minute review call to walk through it.

    An instant result rewards the visitor and gives sales a specific opening.

    Risks and how to handle them

    • Tire-kickers

      Ask for monthly revenue on the form.

    Builds on

    Evidence

    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
    • Google PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 27/100; the main content (the hero banner image) takes 8.6 s to appear against a 2.5 s target; first content 3.0 s; layout shift 0.34, caused by the "We've built 150+ high-converting stores" headline; 5.1 MB and 169 requests, 2.9 MB of it JavaScript, about 1.56 MB unused. Vimeo loads 1.56 MB over 27 requests, Google-hosted libraries 1.08 MB and Google Tag Manager 328 KB. Biggest fixes: cache lifetimes (about 3.1 s), render-blocking requests (about 1.4 s) and unused CSS (about 1.1 s).Source
    • Your websiteAbout page: founded December 2016 by Jaydeep Patel, who began as an e-commerce developer in 2011; "Understand the business -> Find what's holding growth back -> Build the right solution -> Measure the impact -> Continuously optimize." Shopify maintenance packages: $800/month for 40 hours (minimum 6 months), $1,440 for 80 hours, $2,400 for 160 hours, or $25/hour pay as you go.Source

This quarter 8

The core plays for the next three months.

  • 07

    About 40 case studies sit on one long page, some with no client name and mixed platforms. Prospects want proof from their own vertical and country.

    High impactMedium effort First result in 1 quarter Content Lead

    First action

    Pick the ten strongest.

    How to measure it

    Contact rate from case studies

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Pick

      Ten strongest.

      Content Lead 1 week

    2. 2

      Template

      Standard page.

      WordPress Developer 1 week

    3. 3

      Write

      Ten pages.

      Content Lead 1 month

    4. 4

      Filters

      Industry, country, service.

      WordPress Developer 1 week

    5. 5

      Quotes

      Client approval.

      Project Manager 1 month

    6. 6

      Review

      Quarterly.

      Founder quarterly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Lead

    Smallest test

    Publish two detailed case studies.

    Why it works

    Give each case study its own page with client, platform, country, service, problem, result and a quote; add filters by industry, country and service; drop unnamed ones or label them "NDA".

    Matching proof converts better than a long list.

    Risks and how to handle them

    • Client approvals

      Ask at project end.

    Builds on

    Evidence

    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
    • Your websiteThe footer on every page says "Shopify-Only Specialists", "Official Partner Agency", "150+ Successful Projects", "95% Client Retention" and "Since 2016". The site also sells Magento maintenance, Hyva theme development and Magento developer hiring.Source
  • 08

    Born Techies sells "SEO/GEO/AEO" and an SEO AI Agent, but its own site has no llms.txt, hidden contact details and thin location pages.

    High impactMedium effort First result in 1 quarter SEO Lead

    First action

    Check what assistants answer for five queries.

    How to measure it

    Mentions in assistant answers

    Now
    –
    Target
    3 of 10 queries
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Ten queries.

      SEO Lead 1 day

    2. 2

      Schema

      Organization and Service.

      WordPress Developer 1 week

    3. 3

      llms.txt

      Publish.

      SEO Lead 1 day

    4. 4

      Summaries

      Per service.

      Content Lead 2 weeks

    5. 5

      Monitor

      Monthly.

      SEO Lead monthly

    6. 6

      Case study

      Your own GEO results.

      Content Lead 1 quarter

    First result
    1 quarter
    Cost
    $0
    Owner
    SEO Lead

    Smallest test

    Run the baseline queries today.

    Why it works

    Add clear service summaries with prices, an llms.txt, Organization and Service schema, and monitor which agencies assistants recommend for "Shopify CRO agency India" each month.

    Doing GEO visibly on its own site proves the service.

    Risks and how to handle them

    • Changing assistant behaviour

      Track monthly and adapt.

    Builds on

    Evidence

    • Your websiteThe homepage lists ecosystem partners: Shopify, ChatGPT, Copilot, Gorgias, Claude, Klaviyo, ReCharge, GoKwik, Razorpay, Shiprocket and Hotjar; services include an SEO AI Agent and a Customer Support AI Agent for Shopify, and "SEO/GEO/AEO" in the site description. The site has no llms.txt file.Source
    • Your websitePages sitemap (October 20, 2026): 175 pages, of which 109 are location pages, such as "best-shopify-development-agency-in-houston-usa", "shopify-headless-hydrogen-development-expert-in-accra-ghana", "hyva-implementation-experts-in-san-marino" and both "...-in-bengaluru-india" and "...-in-bangalore-india"; 33 pages are about Magento or Hyva. A page at /hire-shopify-developers-in-germany__trashed/ is listed and returns 200. The Houston and Seattle pages share the same body text with only the city name changed. The tag sitemap lists 2,137 tag URLs.Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
  • 09

    The site shows written testimonials but no third-party rating. Buyers comparing agencies look for independent reviews.

    High impactMedium effort First result in 1 quarter Business Development Manager

    First action

    Ask five clients for a review.

    How to measure it

    Third-party reviews

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      List clients

      Happy clients.

      Business Development Manager 1 day

    2. 2

      Ask

      Personal request.

      Founder 2 weeks

    3. 3

      Remind

      Once.

      Business Development Manager 2 weeks

    4. 4

      Badge

      On site.

      WordPress Developer 1 day

    5. 5

      Use in proposals

      Always.

      Business Development Manager ongoing

    6. 6

      Review

      Monthly.

      Business Development Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Business Development Manager

    Smallest test

    Email five clients this week.

    Why it works

    Collect reviews on Clutch and Google from the clients in the testimonials (Devon + Lang, HERA, Dana Rebecca, Foxtale) and show the live badge near the audit form.

    Independent ratings reduce risk for first-time buyers of an offshore team.

    Risks and how to handle them

    • Slow responses

      Ask at project milestones.

    Evidence

    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
    • Competitor researchRivals' own homepages: Praella, an "award-winning Shopify Plus Agency" for UX, CRO, integration, migration and custom development; Swanky, a "Shopify Platinum Partner" with offices in the UK, Australia and France; EcomExperts, "100+ Shopify brands shipped", "43-month average client retention" and an "8-role pod for the cost of one onshore dev".Source
  • 10

    Performance optimization starts at $800, and the case studies cite 1.5-2.5 s load times. A fixed sprint with a clear target is easier to buy than an open retainer.

    High impactLow effort First result in 1 month Business Development Manager

    First action

    Write the sprint scope.

    How to measure it

    Speed sprints sold

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Scope

      Deliverables and target.

      Founder 1 week

    2. 2

      Price

      Fixed fee.

      Founder 1 day

    3. 3

      Page

      With your own before/after.

      Content Lead 1 week

    4. 4

      Sell

      To audit leads.

      Business Development Manager ongoing

    5. 5

      Deliver

      Two weeks.

      Lead Shopify Developer per sprint

    6. 6

      Upsell

      Maintenance.

      Business Development Manager ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Business Development Manager

    Smallest test

    Sell one sprint at an intro price.

    Why it works

    Offer a two-week sprint: baseline report, fixes, a target (for example passing Core Web Vitals or a set lab score) and a partial refund if missed.

    A guaranteed outcome lowers the first-purchase barrier and leads to retainers.

    Risks and how to handle them

    • Hard stores miss targets

      Pre-qualify on the audit.

    Builds on

    Evidence

    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Google PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 27/100; the main content (the hero banner image) takes 8.6 s to appear against a 2.5 s target; first content 3.0 s; layout shift 0.34, caused by the "We've built 150+ high-converting stores" headline; 5.1 MB and 169 requests, 2.9 MB of it JavaScript, about 1.56 MB unused. Vimeo loads 1.56 MB over 27 requests, Google-hosted libraries 1.08 MB and Google Tag Manager 328 KB. Biggest fixes: cache lifetimes (about 3.1 s), render-blocking requests (about 1.4 s) and unused CSS (about 1.1 s).Source
  • 11

    The channel has 85 videos but about 19,500 views and 115 subscribers. Generic videos struggle; teardowns of real stores get shared.

    Medium impactMedium effort First result in 1 quarter Content Lead

    First action

    Record one teardown.

    How to measure it

    YouTube-sourced audits

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Pick stores

      Ten.

      Content Lead 1 week

    2. 2

      Script

      Template.

      Content Lead 1 week

    3. 3

      Record

      Weekly.

      Lead Shopify Developer weekly

    4. 4

      Shorts

      Cut-downs.

      Content Lead weekly

    5. 5

      Link

      Audit form.

      Content Lead ongoing

    6. 6

      Review

      Monthly.

      Founder monthly

    First result
    1 quarter
    Cost
    Time only
    Owner
    Content Lead

    Smallest test

    Publish one teardown.

    Why it works

    Publish a weekly 8-minute teardown of a well-known Shopify store (speed, checkout, product page) with three fixes, and link to the audit.

    Teardowns show expertise and give prospects a reason to ask for theirs.

    Risks and how to handle them

    • Criticising brands

      Keep it constructive and factual.

    Evidence

    • Your channelsYouTube @borntechies: 115 subscribers, 85 videos, about 19,500 total views; LinkedIn and Instagram are linked. Contact by WhatsApp (+1 409 210 9877) and phone in India and the US; offices in Ahmedabad and South Plainfield, New Jersey. Careers page: "We are not actively hiring at the moment."Source
    • Google PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 27/100; the main content (the hero banner image) takes 8.6 s to appear against a 2.5 s target; first content 3.0 s; layout shift 0.34, caused by the "We've built 150+ high-converting stores" headline; 5.1 MB and 169 requests, 2.9 MB of it JavaScript, about 1.56 MB unused. Vimeo loads 1.56 MB over 27 requests, Google-hosted libraries 1.08 MB and Google Tag Manager 328 KB. Biggest fixes: cache lifetimes (about 3.1 s), render-blocking requests (about 1.4 s) and unused CSS (about 1.1 s).Source
  • 12

    Maintenance retainers start at $800 for 40 hours with a six-month minimum and the site claims 95% retention. Clients renew when they see results, not hours.

    High impactLow effort First result in 1 month Project Manager

    First action

    Draft the report template.

    How to measure it

    Renewal rate

    Now
    –
    Target
    95%+
    By
    2 quarters

    Steps

    1. 1

      Template

      One page.

      Project Manager 1 week

    2. 2

      Data

      Speed and conversion.

      Lead Shopify Developer 1 week

    3. 3

      Send

      Monthly.

      Project Manager monthly

    4. 4

      Review call

      Quarterly.

      Project Manager quarterly

    5. 5

      Upsell

      CRO or ads.

      Business Development Manager ongoing

    6. 6

      Measure

      Renewals.

      Founder quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Project Manager

    Smallest test

    Send the first report to three clients.

    Why it works

    Send each retainer client a one-page monthly report: hours used, fixes shipped, speed and conversion trends, and next month's plan.

    Visible value protects renewals and creates case-study data.

    Risks and how to handle them

    • Bad months

      Explain causes and next steps.

    Evidence

    • Your websiteAbout page: founded December 2016 by Jaydeep Patel, who began as an e-commerce developer in 2011; "Understand the business -> Find what's holding growth back -> Build the right solution -> Measure the impact -> Continuously optimize." Shopify maintenance packages: $800/month for 40 hours (minimum 6 months), $1,440 for 80 hours, $2,400 for 160 hours, or $25/hour pay as you go.Source
    • Your websiteThe footer on every page says "Shopify-Only Specialists", "Official Partner Agency", "150+ Successful Projects", "95% Client Retention" and "Since 2016". The site also sells Magento maintenance, Hyva theme development and Magento developer hiring.Source
  • 13

    Born Techies has new WooCommerce- and Magento-to-Shopify migration pages (updated October 2026). Stores on those platforms with poor Core Web Vitals are ready buyers.

    High impactMedium effort First result in 1 quarter Business Development Manager

    First action

    Build a list of 100 stores.

    How to measure it

    Migration projects won

    Now
    –
    Target
    4 a quarter
    By
    2 quarters

    Steps

    1. 1

      List

      100 stores.

      Business Development Manager 2 weeks

    2. 2

      Measure

      PageSpeed per store.

      Lead Shopify Developer 1 week

    3. 3

      Write

      Short notes.

      Business Development Manager 1 week

    4. 4

      Send

      Personal emails.

      Business Development Manager weekly

    5. 5

      Follow up

      Once.

      Business Development Manager weekly

    6. 6

      Review

      Reply rate.

      Founder monthly

    First result
    1 quarter
    Cost
    Time only
    Owner
    Business Development Manager

    Smallest test

    Send ten notes.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of D2C stores on WooCommerce and Magento in your strongest markets, run their PageSpeed reports, and send a short note with their numbers and a migration estimate.

    Specific, measured outreach gets replies that generic agency emails do not.

    Risks and how to handle them

    • Spam complaints

      Keep it personal and low volume.

    Evidence

    • Your websiteBlog: 192 posts under /ecommerce/ (many titled like "How Foxtale built a high-converting skincare ecommerce store in India"), 27 under /shopify-plus/, a 2026 Shopify CRO guide, and posts on events such as Shopify DotDev 2026 Toronto; the newest is "Migrating from WooCommerce to Shopify" (October 14, 2026). Only 4 posts sit in /digital-marketing/, the newest from November 2022.Source
    • Your websitePages sitemap (October 20, 2026): 175 pages, of which 109 are location pages, such as "best-shopify-development-agency-in-houston-usa", "shopify-headless-hydrogen-development-expert-in-accra-ghana", "hyva-implementation-experts-in-san-marino" and both "...-in-bengaluru-india" and "...-in-bangalore-india"; 33 pages are about Magento or Hyva. A page at /hire-shopify-developers-in-germany__trashed/ is listed and returns 200. The Houston and Seattle pages share the same body text with only the city name changed. The tag sitemap lists 2,137 tag URLs.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
  • 14

    Email authentication and the site's security headers are not at the settings an agency selling maintenance would recommend to clients.

    Medium impactLow effort First result in 1 month WordPress Developer

    First action

    Turn on DMARC reports.

    How to measure it

    DMARC reject and HSTS on

    Now
    –
    Target
    done
    By
    60 days

    Steps

    1. 1

      Reports

      Enable.

      WordPress Developer 1 hour

    2. 2

      Senders

      Check.

      WordPress Developer 2 weeks

    3. 3

      Reject

      Move policy.

      WordPress Developer 2 weeks

    4. 4

      Headers

      Review with the host.

      WordPress Developer 1 hour

    5. 5

      CSP

      Basic policy.

      WordPress Developer 1 day

    6. 6

      Monitor

      Monthly.

      WordPress Developer monthly

    First result
    1 month
    Cost
    $0
    Owner
    WordPress Developer

    Smallest test

    Enable reporting today.

    Why it works

    Tighten email authentication step by step and review security headers with the host.

    It protects outreach email and prospects who check security.

    Risks and how to handle them

    • Blocking real mail

      Move in steps.

    Evidence

    • DNS checkborntechies.com runs email on Google Workspace; its email authentication records are set to monitor rather than enforce.Source
    • Upkeep checkThe site runs a WordPress version, PHP version and several plugins that are behind current releases. The homepage email link is Cloudflare's obfuscated "[email protected]" placeholder, and the checker found one broken link (/cdn-cgi/l/email-protection, 404).Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    Born Techies sells an SEO AI Agent and a Customer Support AI Agent and has Shopify custom app experience. Selling them as services limits reach.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Pick the agent with the clearest result.

    How to measure it

    App installs

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Pick

      One agent.

      Founder 2 weeks

    2. 2

      Build

      App.

      Lead Shopify Developer 1 quarter

    3. 3

      List

      App Store.

      Lead Shopify Developer 1 month

    4. 4

      Price

      Plans.

      Founder 2 weeks

    5. 5

      Support

      Docs.

      Content Lead 1 month

    6. 6

      Upsell

      Services.

      Business Development Manager ongoing

    First result
    3 quarters
    Cost
    Development
    Owner
    Founder

    Smallest test

    Run the agent for three clients as a beta.

    Why it works

    Turn one agent into a Shopify app with a free trial and paid plans, listed in the Shopify App Store, with agency services as the upsell.

    Apps bring inbound leads from the App Store and recurring revenue.

    Risks and how to handle them

    • App review time

      Plan for rejections.

    Evidence

    • Your websiteThe homepage lists ecosystem partners: Shopify, ChatGPT, Copilot, Gorgias, Claude, Klaviyo, ReCharge, GoKwik, Razorpay, Shiprocket and Hotjar; services include an SEO AI Agent and a Customer Support AI Agent for Shopify, and "SEO/GEO/AEO" in the site description. The site has no llms.txt file.Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
  • 16

    Born Techies works across fashion, skincare, jewellery and electronics. Few agencies publish data on how stores actually perform.

    High impactHigh effort First result in 2 quarters Founder

    First action

    Pick verticals and a store list.

    How to measure it

    Leads from the report

    Now
    –
    Target
    50 a quarter
    By
    4 quarters

    Steps

    1. 1

      List stores

      By vertical.

      SEO Lead 1 month

    2. 2

      Measure

      Chrome UX data.

      Lead Shopify Developer 1 month

    3. 3

      Write

      Report.

      Content Lead 1 month

    4. 4

      Publish

      With outreach.

      SEO Lead 2 weeks

    5. 5

      Rank lookup

      Store finder.

      Lead Shopify Developer 1 month

    6. 6

      Repeat

      Quarterly.

      SEO Lead quarterly

    First result
    2 quarters
    Cost
    Time only
    Owner
    Founder

    Smallest test

    Measure 200 skincare stores.

    Why it works

    Measure a few thousand Shopify stores by vertical with public Chrome UX data each quarter, publish the report, and invite stores to see their rank.

    Original data earns links, press and a steady stream of audit requests.

    Risks and how to handle them

    • Own site is slow

      Fix it first (idea 1).

    Builds on

    Evidence

    • Chrome UX ReportReal Chrome visitors to borntechies.com (75th percentile, latest 28 days): main content (LCP) 3.21 s against a 2.5 s "good" limit, interaction delay (INP) 793 ms against 200 ms, layout shift 0.18 against 0.1, so the site fails all three Core Web Vitals; LCP is 14% faster than the previous period.Source
    • Google PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 27/100; the main content (the hero banner image) takes 8.6 s to appear against a 2.5 s target; first content 3.0 s; layout shift 0.34, caused by the "We've built 150+ high-converting stores" headline; 5.1 MB and 169 requests, 2.9 MB of it JavaScript, about 1.56 MB unused. Vimeo loads 1.56 MB over 27 requests, Google-hosted libraries 1.08 MB and Google Tag Manager 328 KB. Biggest fixes: cache lifetimes (about 3.1 s), render-blocking requests (about 1.4 s) and unused CSS (about 1.1 s).Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
  • 17

    The site lists Gorgias, Klaviyo, ReCharge, GoKwik, Razorpay and Shiprocket as partners. Their partner directories send merchants to agencies.

    Medium impactHigh effort First result in 2 quarters Business Development Manager

    First action

    Check which directories list Born Techies today.

    How to measure it

    Partner leads

    Now
    –
    Target
    10 a quarter
    By
    4 quarters

    Steps

    1. 1

      Audit listings

      Each partner.

      Business Development Manager 1 week

    2. 2

      Apply

      Missing ones.

      Business Development Manager 1 month

    3. 3

      Case studies

      One per partner.

      Content Lead 1 quarter

    4. 4

      Webinar

      With one partner.

      Business Development Manager 1 quarter

    5. 5

      Track

      Leads.

      Business Development Manager monthly

    6. 6

      Review

      Quarterly.

      Founder quarterly

    First result
    2 quarters
    Cost
    Time only
    Owner
    Business Development Manager

    Smallest test

    Apply to one directory.

    Why it works

    Get listed in each partner directory, co-author one case study per partner, and run a joint webinar with GoKwik or Shiprocket for Indian D2C brands.

    Partner referrals come pre-qualified.

    Risks and how to handle them

    • Partners favour bigger agencies

      Lead with niche results.

    Evidence

    • Your websiteThe homepage lists ecosystem partners: Shopify, ChatGPT, Copilot, Gorgias, Claude, Klaviyo, ReCharge, GoKwik, Razorpay, Shiprocket and Hotjar; services include an SEO AI Agent and a Customer Support AI Agent for Shopify, and "SEO/GEO/AEO" in the site description. The site has no llms.txt file.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 18

    The /digital-marketing/ section has four posts, the newest from November 2022 (for example "strategies to a profitable digital marketing 2022"), while Born Techies sells ads services from $1,140 a month.

    Medium impactLow effort First result in 1 month Content Lead

    First action

    List the four posts.

    How to measure it

    Sessions to ads content

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      List

      Posts.

      Content Lead 1 hour

    2. 2

      Decide

      Update or redirect.

      SEO Lead 1 day

    3. 3

      Update

      Two posts.

      Content Lead 2 weeks

    4. 4

      Redirect

      Others.

      WordPress Developer 1 hour

    5. 5

      Link

      Ads service page.

      SEO Lead 1 day

    6. 6

      Review

      Yearly.

      Content Lead yearly

    First result
    1 month
    Cost
    $0
    Owner
    Content Lead

    Smallest test

    Redirect the 2022 post today.

    Why it works

    Update them with current Meta and Google practice and your own ads case-study numbers, or redirect them to the ads service page.

    Dated posts on the service you sell undermine it.

    Risks and how to handle them

    • Lost rankings

      Redirect to the closest page.

    Evidence

    • Your websiteBlog: 192 posts under /ecommerce/ (many titled like "How Foxtale built a high-converting skincare ecommerce store in India"), 27 under /shopify-plus/, a 2026 Shopify CRO guide, and posts on events such as Shopify DotDev 2026 Toronto; the newest is "Migrating from WooCommerce to Shopify" (October 14, 2026). Only 4 posts sit in /digital-marketing/, the newest from November 2022.Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
  • 19

    Born Techies prices maintenance at $15-25 an hour and dedicated developers from $1,900 a month. EcomExperts sells "an 8-role pod for the cost of one onshore dev".

    Medium impactLow effort First result in 1 month Business Development Manager

    First action

    Draft three pod plans.

    How to measure it

    Plan enquiries

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Design pods

      Three plans.

      Founder 1 week

    2. 2

      Outcomes

      Per month.

      Project Manager 1 week

    3. 3

      Page

      New layout.

      WordPress Developer 1 week

    4. 4

      Sales

      Use in proposals.

      Business Development Manager ongoing

    5. 5

      Test

      Against the old page.

      Business Development Manager 1 month

    6. 6

      Review

      Quarterly.

      Founder quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Business Development Manager

    Smallest test

    Rewrite one plan as a pod.

    Why it works

    Present plans as named pods (developer, designer, CRO analyst) with outcomes per month, keeping the hourly maths in small print.

    Buyers compare outcomes and team shape, not hours.

    Risks and how to handle them

    • Seen as copying a rival

      Use your own names and team mix.

    Evidence

    • Your websiteAbout page: founded December 2016 by Jaydeep Patel, who began as an e-commerce developer in 2011; "Understand the business -> Find what's holding growth back -> Build the right solution -> Measure the impact -> Continuously optimize." Shopify maintenance packages: $800/month for 40 hours (minimum 6 months), $1,440 for 80 hours, $2,400 for 160 hours, or $25/hour pay as you go.Source
    • Competitor researchRivals' own homepages: Praella, an "award-winning Shopify Plus Agency" for UX, CRO, integration, migration and custom development; Swanky, a "Shopify Platinum Partner" with offices in the UK, Australia and France; EcomExperts, "100+ Shopify brands shipped", "43-month average client retention" and an "8-role pod for the cost of one onshore dev".Source
    • Your websiteHomepage (checked October 20, 2026): title "AI-Powered Shopify CRO & Ecommerce Growth Agency"; "We've built 150+ high-converting stores for B2B & D2C brands worldwide", "40% average conversion increases", "Get A Free Shopify Growth Audit"; the first case-study slide is "Optimized Skincare D2C Indian Brand Achieves 1.5s Page Load Time & 30% Conversion Boost". Published starting prices: CRO from $899/month, Ads & Marketing from $1,140/month, AI Solutions from $800, Maintenance from $800/month, SEO from $600/month, New Store from $1,500, Performance Optimization from $800, Hire Shopify Developers (160 hours/month) from $1,900.Source
  • 20

    Jaydeep Patel has built stores since 2011, and the case studies hold real numbers (Tumle 1.1% to 2.8% ads conversion, Covetear 2.6x). LinkedIn is where D2C founders hire agencies.

    Medium impactLow effort First result in 1 month Founder

    First action

    Write five posts from case studies.

    How to measure it

    LinkedIn-sourced audits

    Now
    –
    Target
    8 a month
    By
    2 quarters

    Steps

    1. 1

      Plan

      Topics from cases.

      Founder 1 week

    2. 2

      Write

      Batch of ten.

      Content Lead 2 weeks

    3. 3

      Post

      Twice a week.

      Founder weekly

    4. 4

      Engage

      Reply to comments.

      Founder daily

    5. 5

      Link

      Audit offer.

      Content Lead ongoing

    6. 6

      Review

      Monthly.

      Founder monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founder

    Smallest test

    Post one fix this week.

    Why it works

    Post twice a week: one fix, one number, one store (with permission), linking to the audit.

    Founder posts with real numbers build trust faster than company pages.

    Risks and how to handle them

    • Client confidentiality

      Ask permission or anonymise.

    Evidence

    • Your websiteAbout page: founded December 2016 by Jaydeep Patel, who began as an e-commerce developer in 2011; "Understand the business -> Find what's holding growth back -> Build the right solution -> Measure the impact -> Continuously optimize." Shopify maintenance packages: $800/month for 40 hours (minimum 6 months), $1,440 for 80 hours, $2,400 for 160 hours, or $25/hour pay as you go.Source
    • Your websiteCase studies page: about 40 projects, including Precishop (3x B2B online orders), Tumle (1.1% to 2.8% ads conversion), Devon + Lang, Covetear (2.6x ads conversions), Saola, HERA Clothing, Dana Rebecca, Foxtale (350% revenue increase) and Commune Singapore; several are Magento, BigCommerce or Vue projects, and about a dozen have no client name. The Devon + Lang card reads "20+ Million CAD revenue / month 1+ Million CAD revenue / yr", while the homepage slider says "20+ Million CAD revenue / yr" and the founder testimonial says "1M CAD/mo.".Source
    • Your channelsYouTube @borntechies: 115 subscribers, 85 videos, about 19,500 total views; LinkedIn and Instagram are linked. Contact by WhatsApp (+1 409 210 9877) and phone in India and the US; offices in Ahmedabad and South Plainfield, New Jersey. Careers page: "We are not actively hiring at the moment."Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 20 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #13 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Born Techies did not commission, review or endorse it, and Programmable is not affiliated with Born Techies. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Born Techies runs its business.

Something wrong, or do you represent Born Techies? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Own-site speed, consistent numbers, clear positioning, location page pruning, WordPress updates and an instant audit; refresh old posts.

  2. Days 31 to 6010 ideas

    Proof library, AI visibility, review ratings, speed sprint, YouTube teardowns, client reports, migration outreach and DMARC; pod pricing and founder posts.

  3. Days 61 to 903 ideas

    Commit to an App Store product, a public speed benchmark and partner co-selling.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value measurable conversion and revenue gains. The most cited problem: underperforming Shopify stores and ads.

  • A full team at a fraction of in-house cost
  • Slow sites
  • In their words: “growth engine”

Market

Competitive landscape

3 competitors compared: Praella, Swanky and EcomExperts.

  • Gap to exploit: Guaranteed, fixed-price speed work
  • Praella: Higher price points
  • Swanky: Enterprise focus

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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