Braintrust is hiring a Head of Field Marketing to decide "where we show up" across cities, and AEs and SDRs in San Francisco, New York, Chicago, Austin, Denver and London. But the only events surface on braintrust.dev is the workshops page, labelled "Online events": every session runs at 10:00 AM PT (6 PM in London, 1 AM in Singapore), the sign-up asks only for an email, and /events returns 404. The site cannot tell the new hire which engineers live in which city, or invite them to anything in person.
First action
Add city and role fields to the workshop notify form today.
How to measure it
Pipeline sourced or influenced by events
- Now
- –
- Target
- 20 opportunities
- By
- 1 quarter
Steps
Add the fields
City, role and company on the notify form.
Web team 1 day
Sync to the CRM
Sign-ups land on the right account and owner.
Founding Data Engineer 3 days
Build /events
Online and in-person sessions, filterable by city.
Web team 1 week
Pick two cities
Where sign-ups and open pipeline overlap.
Head of Field Marketing 2 days
Run the first room
A hands-on eval workshop for 30 engineers.
Head of Field Marketing 3 weeks
Add an EMEA session
Repeat Eval foundations at a London-friendly time.
Developer Advocate 2 weeks
Follow up with Sales
Each attendee gets a note from their AE within two days.
Sales Development Representative ongoing
Why it works
Publish /events with three filters (city, format, audience) and list the online workshops beside the first in-person sessions. Change the "Get notified" form to ask for city, role (engineer or PM) and company, and push answers to the CRM so each AE sees the local engineers who want to come. Run the first in-person "Eval foundations" in the two regions with the most sign-ups, and repeat one online workshop at an EMEA-friendly hour.
The new team starts with a real list of people asking for events in each territory, instead of guessing, and every guest is already tied to an account and an AE. The Series B was raised partly to expand physical presence; this is the front door for it.
Ready to use
ChecklistEvents hub launch list
[ ] /events page listing online and in-person sessions [ ] Notify form: email, city, role, company [ ] CRM sync to account and owner [ ] City filter and calendar links [ ] One EMEA-time workshop [ ] First in-person workshop in the top city [ ] AE follow-up within 48 hours [ ] Pipeline report by event
Risks and how to handle them
Too few sign-ups per city at first
Promote the city filter in workshop emails and SDK release notes.
In-person events drain the small team
Start with two cities and one format.
Evidence
- HiringHead of Field Marketing (San Francisco, posted October 1, 2026): "Events are about people"; the role builds "the field marketing strategy. Decide where we show up, who we bring together and what we do for them", across "audiences, cities and formats", "from a small technical workshop to a party with hundreds of guests"; "Build with Sales. Know their accounts, territories and deals" and "Own the plan for invitations and follow-up"; "Bring partners into the program"; and "Track the accounts and relationships we're building, the pipeline we're creating and the deals we're helping move". Wanted: someone who has "built field marketing programs at a devtool or infrastructure company".Source
- Your websiteWorkshops page, labelled "Online events" in the menu (checked October 22, 2026): nine sessions from June to November 2026, every one at 10:00 AM PT except one at 7:30 AM PT; one upcoming ("Eval foundations: Answering questions about your agent", November 4); "Eval foundations" has run on August 13, September 9 and October 7. The sign-up box ("Get notified when new events, live workshops, and on-demand sessions are added") asks only for an email address. There is no in-person events page: /events returns 404.Source
- HiringSales roles open now: Enterprise Account Executive (Central Region, Denver, posted October 16, 2026; "Our primary users are software engineers"), Account Executive, Digital Natives (West Region, San Francisco, September 1), plus Strategic and Enterprise AEs listed for San Francisco, New York City, Chicago, Austin and London (EMEA), and Solutions Engineers for the West and East regions.Source
- News coverageBraintrust raised an $80 million Series B in February 2026 led by Iconiq, with Andreessen Horowitz, Greylock and others, at an $800 million valuation; the money is to scale engineering and go-to-market teams and expand its physical presence.Source
- HiringSales Development Representatives: "our first London-based Sales Development Representative" (posted October 8, 2026), with "French language proficiency" required, and an SDR in San Francisco (October 6). Both "Research, identify, and reach out to prospects within targeted accounts through multi-channel outreach (calls, email, LinkedIn)" against "monthly meeting targets", and find "key decision makers and champions within new large enterprise and strategic accounts".Source