Commvault growth playbook

Change the non-www redirect so it keeps the path (commvault.com/x goes to www.commvault.com/x), fix the homepage button to the www address, and search emails, ads, slides, partner portals and social bios for non-www links. Add a monitor that tests a sample of non-www paths every day.

Shared links, typed addresses and links in colleagues' messages are how builders find Clumio. Each one that lands on the homepage instead of the page asked for is a likely lost trial, and the fix is one redirect rule.

[ ] commvault.com/clumio lands on www.commvault.com/clumio
[ ] commvault.com/trials and /request-demo keep their path
[ ] Query strings (UTM tags) survive the redirect
[ ] Homepage "Learn about Clumio" uses the www address
[ ] Marketo templates use www links
[ ] Daily monitor on 20 sample paths

• Redirect loops on edge cases

  Test http, https and query strings before release.

• Hidden old links stay broken

  The path-keeping redirect fixes them all at once.

• Your websiteThe homepage's "Learn about Clumio" button links to http://Commvault.com/clumio. Any address on commvault.com without "www" is sent to the homepage with its path dropped: commvault.com/clumio, /trials, /request-demo, /pricing and /platform/integrations all 301-redirect to https://www.commvault.com (checked several times on October 23, 2026). The same pages work at www.commvault.com, for example www.commvault.com/clumio.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• HiringMarketing Automation Specialist (Bangalore, posted October 1, 2026): runs a workspace in Marketo, owns "end-to-end campaign setup, including email creation, landing page development, and form template builds", A/B tests email and campaigns, manages the "regional email calendar", builds a "fluid lead journey for your region" and reports in Power BI and Salesforce.Source
• Your websiteHomepage: "AI recovery for AI vulnerability"; "A 15x Leader in the Gartner Magic Quadrant"; two product lines, Commvault Cloud Unity and "Clumio by Commvault" ("Rapid cloud-native AI recovery at the scale of AWS and Google Cloud"); promotes the SHIFT event in Nashville. October news covers recovery actions in CrowdStrike Charlotte SOAR workflows, Microsoft 365 recovery and protection of AI agent configurations.Source

Redirect /pricing to a short pricing hub: Clumio's public per-GiB prices, a link to SaaS pricing, and "talk to sales" for Commvault Cloud. Or redirect it to /clumio/pricing and remove it from the sitemap. Write a real meta description either way.

Pricing is one of the most visited pages for B2B buyers; an empty one looks like a broken site to someone evaluating a recovery vendor.

• Redirect hides other pricing

  Link SaaS pricing from the hub.

• Your websitewww.commvault.com/pricing is listed in the sitemap, set to "index, follow" and titled "Clumio Pricing | Commvault", but has an empty meta description and no content between the header and footer. The real price list is at /clumio/pricing (for example S3 SecureVault Standard backups at "$0.025 per GiB-month" plus "$1.50 per million managed objects/mo"); /clumio-pricing redirects there, and /saas-pricing is separate.Source
• Your websiteSitemap (checked October 23, 2026): about 716 pages, 92 case studies, 59 capability pages and about 600 blog posts; comparison pages against Veeam, Cohesity, Rubrik, Eon and Veritas plus /switch-to-better; more than 20 workload trial pages under /trials; Clumio pages for S3, DynamoDB, RDS, EC2/EBS, DocumentDB, Neptune, Apache Iceberg and Google Cloud Storage. robots.txt contains "Disallow: /*.pdf$", so search engines may not crawl any PDF on the site.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source

Generate hreflang tags per locale (en-US, en-GB, en-AU, en-CA, en-AE, en-IN, en-SA, de-DE, es-ES, fr-FR, it-IT, pt-BR) with one real x-default, set the html lang per locale, and check Search Console by country. Then add German case studies and a German demo path for the new team.

Correct language signals help the right page rank in each country, and the new sellers get local inbound instead of only outbound.

• Plugin overwrites the fix

  Fix it in the WordPress translation settings, not by hand.

• Your websiteTwelve country and language versions (US, Great Britain, Australia, Canada, UAE, India, Saudi Arabia, Germany, Spain, France, Italy, Brazil). Every alternate-language link in the page head is tagged hreflang="x-default", none as "de-DE", "fr-FR" and so on, and the German homepage (/de-de/) declares html lang="en-US" although its text is German.Source
• HiringA DACH and Europe push: a Director, Enterprise Sales (Germany) (posted October 15, 2026) to "lead and scale our go-to-market strategy in Germany, for Enterprise and Strategic sales (including Public Sector)"; Enterprise Account Executives for Central Germany and Germany South (posted October 19), a Commercial Account Executive for German zip codes 4 and 5, a Senior Channel Sales Engineer (DACH), a Solutions Architect (Germany or Austria), a German-speaking Customer Success Manager and Technical Account Manager, an English/German SaaS Account Executive in Madrid and an Italian/English renewals representative in Milan.Source
• Your websiteSitemap (checked October 23, 2026): about 716 pages, 92 case studies, 59 capability pages and about 600 blog posts; comparison pages against Veeam, Cohesity, Rubrik, Eon and Veritas plus /switch-to-better; more than 20 workload trial pages under /trials; Clumio pages for S3, DynamoDB, RDS, EC2/EBS, DocumentDB, Neptune, Apache Iceberg and Google Cloud Storage. robots.txt contains "Disallow: /*.pdf$", so search engines may not crawl any PDF on the site.Source

Rewrite the SOC 2 entry (what it covers, which services, how to request the report), check every other certification blurb against its scope, and add a dated "last reviewed" line and owner.

Buyers of a security product judge it by small details; an accurate Trust Center saves the trust team questions.

• Scope wording too broad

  List exactly which services each covers.

• Your websiteTrust Center: lists FedRAMP High, GovRAMP, ISO/IEC 27001:2022, SOC 2 Type II, PCI, CJIS, IRAP and more. The SOC 2 Type II entry is described as "Provides security standards and criteria for the acceptance, processing, storage, and transmission of credit card information", the same text as the PCI entry.Source
• HiringRetention and trust: the German-speaking Customer Success Manager (posted October 5, 2026) drives "Retention (GRR)", "Expansion influence (NRR)" and "Customer advocacy"; a Customer Trust Lead (posted September 22) handles "questionnaires, due diligence requests, and customer calls" about security and compliance; a Hybrid Software & SaaS Renewal Representative works renewals from Poland.Source

A/B test a form with business email, company and workload only; collect phone and title later in onboarding emails or enrich them. Keep the full form for regions where sales calls are expected.

Each field cuts form completion, and builders who want to try the product are put off by a phone field.

• Lower lead quality

  Judge by activation, not form fills.

• Your websiteTrials page: "Experience Commvault Cloud free for 30 days", "No credit card information is needed". The form asks for business email, first name, last name, work phone, company, job title and country, then workload checkboxes. Clumio's own trial button ("Try on AWS") goes to its AWS Marketplace listing instead.Source
• HiringMarketing Automation Specialist (Bangalore, posted October 1, 2026): runs a workspace in Marketo, owns "end-to-end campaign setup, including email creation, landing page development, and form template builds", A/B tests email and campaigns, manages the "regional email calendar", builds a "fluid lead journey for your region" and reports in Power BI and Salesforce.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source

Reserve space for the alert bar, video and cookie banner, set image sizes, defer scripts below the fold, and check the top 20 landing pages in the Chrome UX Report each month.

A stable, fast page keeps paid and organic visitors on the page and is part of Google's ranking signals.

• Tag changes break tracking

  Test with the marketing ops team first.

• PageSpeedChrome UX Report for commvault.com (real visitors, 75th percentile): Largest Contentful Paint 2.9 s and Interaction to Next Paint 261 ms (both "needs improvement"; good is 2.5 s and 200 ms) and Cumulative Layout Shift 0.38 ("poor"; good is 0.1), so the site does not pass Core Web Vitals for real users. LCP is 91% slower than a year earlier.Source
• Your websiteHomepage: "AI recovery for AI vulnerability"; "A 15x Leader in the Gartner Magic Quadrant"; two product lines, Commvault Cloud Unity and "Clumio by Commvault" ("Rapid cloud-native AI recovery at the scale of AWS and Google Cloud"); promotes the SHIFT event in Nashville. October news covers recovery actions in CrowdStrike Charlotte SOAR workflows, Microsoft 365 recovery and protection of AI agent configurations.Source

Publish one getting-started page per workload (S3 first) with a copy-paste Terraform module, a CloudFormation option and a test that it runs; link it from the Clumio page, the Marketplace listing and the trial emails. Measure time to first backup.

The fastest path to first value is the strongest conversion lever in a product-led motion, and it is what the role is measured on.

• Docs and product drift

  Run the examples in CI on every release.

• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Your websiteTrials page: "Experience Commvault Cloud free for 30 days", "No credit card information is needed". The form asks for business email, first name, last name, work phone, company, job title and country, then workload checkboxes. Clumio's own trial button ("Try on AWS") goes to its AWS Marketplace listing instead.Source
• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source

List the 30 questions builders ask (S3 versioning vs backup, restoring millions of objects, Iceberg recovery, cost at a petabyte) and publish one page each with worked examples, numbers from customers and the public price list. Track which pages assistants cite.

Specific, numeric answers are what search and AI assistants quote, and they meet builders before they talk to sales.

• Numbers go stale

  Date each page and review quarterly.

• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Your websitewww.commvault.com/pricing is listed in the sitemap, set to "index, follow" and titled "Clumio Pricing | Commvault", but has an empty meta description and no content between the header and footer. The real price list is at /clumio/pricing (for example S3 SecureVault Standard backups at "$0.025 per GiB-month" plus "$1.50 per million managed objects/mo"); /clumio-pricing redirects there, and /saas-pricing is separate.Source
• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source
• HiringTechnical Partner Solutions Marketing Manager (US): "AWS is one of Commvault's most strategic cloud partnerships." Builds reference architectures for S3, DynamoDB, EC2/EBS and RDS/Aurora, helps "the field determine when to position Clumio, Commvault Cloud, or a combined solution", maintains "AWS Marketplace content, private offer collateral", and should have experience "developing content optimized for search and AI-assisted discovery".Source

Build a calculator: data size, object count, change rate and retention give a monthly cost by plan, compared with an estimate for keeping copies in S3 by hand. Offer to save the result and send it to an AWS private offer.

A number in the buyer's own terms moves evaluation forward, and the calculator becomes a lead form that builders want to use.

• Estimates differ from bills

  Show the formula and a range.

• Your websitewww.commvault.com/pricing is listed in the sitemap, set to "index, follow" and titled "Clumio Pricing | Commvault", but has an empty meta description and no content between the header and footer. The real price list is at /clumio/pricing (for example S3 SecureVault Standard backups at "$0.025 per GiB-month" plus "$1.50 per million managed objects/mo"); /clumio-pricing redirects there, and /saas-pricing is separate.Source
• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source
• HiringTechnical Partner Solutions Marketing Manager (US): "AWS is one of Commvault's most strategic cloud partnerships." Builds reference architectures for S3, DynamoDB, EC2/EBS and RDS/Aurora, helps "the field determine when to position Clumio, Commvault Cloud, or a combined solution", maintains "AWS Marketplace content, private offer collateral", and should have experience "developing content optimized for search and AI-assisted discovery".Source

Write a one-page decision guide (workloads, environment, buyer, typical deal), a matching reference architecture for S3 and RDS, and a private-offer request link. Train AWS field teams with it and track co-sell opportunities.

Partner sellers recommend what they can explain in a minute, and a clear guide avoids competing proposals.

• Guide oversimplifies

  Include an "ask us" route for mixed cases.

• HiringTechnical Partner Solutions Marketing Manager (US): "AWS is one of Commvault's most strategic cloud partnerships." Builds reference architectures for S3, DynamoDB, EC2/EBS and RDS/Aurora, helps "the field determine when to position Clumio, Commvault Cloud, or a combined solution", maintains "AWS Marketplace content, private offer collateral", and should have experience "developing content optimized for search and AI-assisted discovery".Source
• HiringCloud-native sales: a Cloud Native Account Executive (posted September 21, 2026) with a "strong hunter mentality" who works "with product and marketing teams to develop targeted campaigns", and an Emerging Cloud Native Representative (posted October 1, 2026) to "Target and penetrate whitespace accounts in the cloud-native ecosystem" among "heavy spenders on AWS, Azure, and GCP".Source
• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source

Build a scored account list from those signals, enrich contacts for platform and SRE leads, and run a Marketo sequence that leads with a workload-specific guide and the cost calculator.

Outreach that names the buyer's own workload gets replies from engineers who ignore generic backup pitches.

• Spam complaints

  Small daily volumes and opt-out.

• HiringCloud-native sales: a Cloud Native Account Executive (posted September 21, 2026) with a "strong hunter mentality" who works "with product and marketing teams to develop targeted campaigns", and an Emerging Cloud Native Representative (posted October 1, 2026) to "Target and penetrate whitespace accounts in the cloud-native ecosystem" among "heavy spenders on AWS, Azure, and GCP".Source
• HiringMarketing Automation Specialist (Bangalore, posted October 1, 2026): runs a workspace in Marketo, owns "end-to-end campaign setup, including email creation, landing page development, and form template builds", A/B tests email and campaigns, manages the "regional email calendar", builds a "fluid lead journey for your region" and reports in Power BI and Salesforce.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source

Interview five Clumio customers and write short case studies in the same format: workload, scale, restore time, cost before and after. Add them to the Clumio pages and Marketplace listing.

Peer numbers are what technical evaluators trust and what assistants quote.

• Customers decline to share numbers

  Use ranges or anonymize.

• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Your websiteSitemap (checked October 23, 2026): about 716 pages, 92 case studies, 59 capability pages and about 600 blog posts; comparison pages against Veeam, Cohesity, Rubrik, Eon and Veritas plus /switch-to-better; more than 20 workload trial pages under /trials; Clumio pages for S3, DynamoDB, RDS, EC2/EBS, DocumentDB, Neptune, Apache Iceberg and Google Cloud Storage. robots.txt contains "Disallow: /*.pdf$", so search engines may not crawl any PDF on the site.Source

Build a German nurture track (cyber recovery, compliance, public sector), German event invitations and a German demo form routed to the DACH team. Report pipeline by region in Power BI.

Local-language follow-up turns the new team's events and inbound into meetings.

• Data privacy rules

  Follow German consent rules.

• HiringA DACH and Europe push: a Director, Enterprise Sales (Germany) (posted October 15, 2026) to "lead and scale our go-to-market strategy in Germany, for Enterprise and Strategic sales (including Public Sector)"; Enterprise Account Executives for Central Germany and Germany South (posted October 19), a Commercial Account Executive for German zip codes 4 and 5, a Senior Channel Sales Engineer (DACH), a Solutions Architect (Germany or Austria), a German-speaking Customer Success Manager and Technical Account Manager, an English/German SaaS Account Executive in Madrid and an Italian/English renewals representative in Milan.Source
• HiringMarketing Automation Specialist (Bangalore, posted October 1, 2026): runs a workspace in Marketo, owns "end-to-end campaign setup, including email creation, landing page development, and form template builds", A/B tests email and campaigns, manages the "regional email calendar", builds a "fluid lead journey for your region" and reports in Power BI and Salesforce.Source
• Your websiteTwelve country and language versions (US, Great Britain, Australia, Canada, UAE, India, Saudi Arabia, Germany, Spain, France, Italy, Brazil). Every alternate-language link in the page head is tagged hreflang="x-default", none as "de-DE", "fr-FR" and so on, and the German homepage (/de-de/) declares html lang="en-US" although its text is German.Source

Create a kit per practice: a recovery readiness workshop they can run, reference architectures, demo labs and a deal registration path. Name one champion per region and review partner-influenced pipeline monthly.

Champions turn a partnership into recurring deals, and workshops give consultants a reason to bring Commvault in.

• Partners favour rivals

  Give them better tools and support.

• HiringPartner hiring: an Americas GSI Director, Advisory (posted October 15, 2026) to own the relationships with "Deloitte, Kyndryl, and Accenture", "drive partner-sourced and partner-influenced revenue", build "role-based enablement programs" and "Create regional champion networks"; a Partner Business Representative for SHI (posted October 8) and a National Partner Business Manager for Presidio.Source
• Your websiteHomepage: "AI recovery for AI vulnerability"; "A 15x Leader in the Gartner Magic Quadrant"; two product lines, Commvault Cloud Unity and "Clumio by Commvault" ("Rapid cloud-native AI recovery at the scale of AWS and Google Cloud"); promotes the SHIFT event in Nashville. October news covers recovery actions in CrowdStrike Charlotte SOAR workflows, Microsoft 365 recovery and protection of AI agent configurations.Source
• HiringTechnical Partner Solutions Marketing Manager (US): "AWS is one of Commvault's most strategic cloud partnerships." Builds reference architectures for S3, DynamoDB, EC2/EBS and RDS/Aurora, helps "the field determine when to position Clumio, Commvault Cloud, or a combined solution", maintains "AWS Marketplace content, private offer collateral", and should have experience "developing content optimized for search and AI-assisted discovery".Source

Publish a request-access pack: standard questionnaire answers, the SOC 2 report under NDA, architecture and data flow summaries, and a short FAQ. Track how often it closes a review without a call.

Faster security reviews shorten enterprise sales cycles and free the trust team for the hard questions.

• Over-sharing

  Gate sensitive documents behind NDA.

• HiringRetention and trust: the German-speaking Customer Success Manager (posted October 5, 2026) drives "Retention (GRR)", "Expansion influence (NRR)" and "Customer advocacy"; a Customer Trust Lead (posted September 22) handles "questionnaires, due diligence requests, and customer calls" about security and compliance; a Hybrid Software & SaaS Renewal Representative works renewals from Poland.Source
• Your websiteTrust Center: lists FedRAMP High, GovRAMP, ISO/IEC 27001:2022, SOC 2 Type II, PCI, CJIS, IRAP and more. The SOC 2 Type II entry is described as "Provides security standards and criteria for the acceptance, processing, storage, and transmission of credit card information", the same text as the PCI entry.Source

Flag software customers 120 days before renewal, offer a SaaS migration assessment and a credit, and track conversion and retention by segment.

Moving customers at renewal grows recurring revenue and raises retention without new acquisition cost.

• Migration friction

  Offer professional services help.

• News coverageFirst quarter fiscal 2027 (reported July 2026): record revenue of $314 million, up 11%; subscription ARR of $1,054 million, up 22%; SaaS revenue crossed $100 million, up 39%.Source
• HiringRetention and trust: the German-speaking Customer Success Manager (posted October 5, 2026) drives "Retention (GRR)", "Expansion influence (NRR)" and "Customer advocacy"; a Customer Trust Lead (posted September 22) handles "questionnaires, due diligence requests, and customer calls" about security and compliance; a Hybrid Software & SaaS Renewal Representative works renewals from Poland.Source

Publish a yearly report of anonymized recovery times, restore sizes and failure causes by workload and industry. Launch it at SHIFT and in press.

Original data earns links, press and AI citations, and supports the "AI recovery" message with evidence.

• Customer data concerns

  Aggregate and suppress small groups.

• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• News coverageFirst quarter fiscal 2027 (reported July 2026): record revenue of $314 million, up 11%; subscription ARR of $1,054 million, up 22%; SaaS revenue crossed $100 million, up 39%.Source
• Your websiteHomepage: "AI recovery for AI vulnerability"; "A 15x Leader in the Gartner Magic Quadrant"; two product lines, Commvault Cloud Unity and "Clumio by Commvault" ("Rapid cloud-native AI recovery at the scale of AWS and Google Cloud"); promotes the SHIFT event in Nashville. October news covers recovery actions in CrowdStrike Charlotte SOAR workflows, Microsoft 365 recovery and protection of AI agent configurations.Source

Package the GameDay as a self-serve lab: a sandbox AWS account with sample data, a scripted "incident", and a guided recovery with Clumio. Award a Readiverse Academy badge on completion.

Recovering their own broken data is the most convincing demo, and it spreads by word of mouth among builders.

• Sandbox costs grow

  Time-limit each lab.

• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Competitor researchRivals' own homepages: Eon, an "Autonomous Data Foundation for the AI Era" that promises recovery "from ransomware or rogue AI agents in minutes" and offers a tool "Free for builders"; Veeam, "Solving Impossible AI & Data Challenges". Rubrik and Cohesity also sell cyber resilience and data security to the same enterprises, and Commvault already publishes comparison pages against all four.See the research Source
• Your channelsYouTube channel @commvaultsystems: about 9,400 subscribers, 432 videos and 7.2 million views. The site also runs the Readiverse Academy (free courses, learning programs and certifications) and a community forum at community.commvault.com.Source

Define shared metrics (trial start, first backup, activation, opportunity, win) across Marketo, Salesforce, Marketplace and product data, and publish one dashboard by product and region.

One view of the funnel lets the new content, partner and sales hires see which work pays off.

• Definitions disputed

  Agree in one workshop.

• HiringPrincipal Data Analytics Engineer (Bangalore, posted October 15, 2026): defines "semantic models, governed metrics" and KPIs across "Microsoft Fabric, Power BI, Databricks Gold-layer data, and approved AI applications".Source
• HiringMarketing Automation Specialist (Bangalore, posted October 1, 2026): runs a workspace in Marketo, owns "end-to-end campaign setup, including email creation, landing page development, and form template builds", A/B tests email and campaigns, manages the "regional email calendar", builds a "fluid lead journey for your region" and reports in Power BI and Salesforce.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Your websiteTrials page: "Experience Commvault Cloud free for 30 days", "No credit card information is needed". The form asks for business email, first name, last name, work phone, company, job title and country, then workload checkboxes. Clumio's own trial button ("Try on AWS") goes to its AWS Marketplace listing instead.Source

Publish an HTML summary page for each important PDF (key findings, charts, a download button), or allow crawling for public PDFs. Keep gated ones gated.

The research is written already; making its findings visible brings readers who never search the resource library.

• Gated content leaks

  Only open PDFs that are already ungated.

• Your websiteSitemap (checked October 23, 2026): about 716 pages, 92 case studies, 59 capability pages and about 600 blog posts; comparison pages against Veeam, Cohesity, Rubrik, Eon and Veritas plus /switch-to-better; more than 20 workload trial pages under /trials; Clumio pages for S3, DynamoDB, RDS, EC2/EBS, DocumentDB, Neptune, Apache Iceberg and Google Cloud Storage. robots.txt contains "Disallow: /*.pdf$", so search engines may not crawl any PDF on the site.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source

Build a two-hour Clumio course (S3, DynamoDB, recovery) with a badge for LinkedIn, promote it in the community forum and on YouTube, and invite graduates to the trial.

Learners become champions inside their companies and their badges reach their colleagues.

• Low completion

  Keep modules under ten minutes.

• Your channelsYouTube channel @commvaultsystems: about 9,400 subscribers, 432 videos and 7.2 million views. The site also runs the Readiverse Academy (free courses, learning programs and certifications) and a community forum at community.commvault.com.Source
• HiringTechnical Content Engineer, Cloud Native (US): "Clumio is bought by builders." "They arrive from a search result, an AI assistant, or a colleague's recommendation. They open the docs. They start a trial. And within about twenty minutes, they either get their first backup running or they close the tab." Clumio "is one of the top products in AWS Marketplace and carries an NPS of 88", but "the ceiling on a product-led motion" is "our content". The role is measured on "activation rate, time to first backup, trial-to-paid conversion, docs-sourced signups" and should make Commvault's content what an AI assistant draws from "how to protect S3 at scale", turning "petabytes, object counts, recovery times, cost deltas" into public proof and building "hands-on lab and GameDay content used at AWS events".Source
• Your websiteClumio proof: the Clumio customers page has three video testimonials (Cava Group, AuditFile, LoanBoss); the Clumio page links a story on "66.7% Savings on AWS Backups" at xyzt.ai, says workloads include S3, S3 Tables, DynamoDB, RDS/Aurora, Neptune, DocumentDB, EBS, EC2 and Google Cloud Storage, and offers a Terraform provider. Clumio documentation lives at documentation.commvault.com/clumio.Source