Spotter growth playbook

Get approval from the three brands (or their agencies) to name them, and publish one case study page per result: the brief, the creators and episodes, which of the three buying types was used, the measurement partner and method, the result, and a quote. Start with The Try Guys and Liquid I.V. story already in the press. Link each case study from the matching buying type on /brand, add a "See all case studies" page, and send the pages with every RFP response.

Planners and brand managers need proof they can forward internally; named results with a method answer "does Creator TV drive outcomes" before the first call, and the same pages rank for searches on YouTube creator advertising.

[ ] Brand, category and agency
[ ] Creators and episodes used
[ ] Buying type (Curated Media, Takeover, Custom Content)
[ ] Measurement partner and method
[ ] Result and comparison
[ ] Brand or agency quote
[ ] Clips of the integration
[ ] Link to book a planning call

• Brands decline to be named

  Publish with the category and the agency's name, plus the method.

• Results questioned

  Name the measurement partner and the comparison.

• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• Your websiteSitemap (19 URLs, checked October 21, 2026): no case study, category, creator or measurement pages; the brand-facing pages are /brand, /showcase, /the-rise-of-creator-tv and /creator-capital; four brand-guideline pages; a /search page.Source
• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source

Correct the "33 min" label (for example, average episode length), add a units line under each figure and a short "how we count" note that explains views, minutes and US-only figures.

Clean, consistent figures are what buyers copy into their own decks.

• Numbers date fast

  Add "as of" dates.

• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• HiringSpotter's description in every job post: it "has already deployed over $1 billion to YouTube Creators", has "a premium catalog that spans over 725,000 videos", "generates more than 88 billion monthly watch-time minutes", and offers advertisers a solution that is "transparent, efficient, and 100% brand safe".Source
• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source

Compress or stream the background videos, load them after the headline, self-host or preload the fonts, defer the slider and other scripts, and set long cache lifetimes.

Agency planners open the site from email on phones; a fast first screen keeps them reading.

• Visual quality

  Keep a poster frame.

• PageSpeed testGoogle PageSpeed for the homepage (October 21, 2026). Real Chrome visitors fail Core Web Vitals on load: main content in 2.8 s at the 75th percentile (good is 2.5 s); taps 131 ms, layout shift 0.03. Mobile lab score 62: Largest Contentful Paint 7.1 s on the headline text, 3.9 s lost to render-blocking requests, and a 16.4 MB download, 16.5 MB of it from the site's own Webflow asset host, with 15 MB of cache-lifetime savings.Source

Replace the old email with a spotter.com address, remove or repoint the trial buttons, and add a brand-specific form (budget range, timing, category, KPI) that routes straight to ad sales.

Brand leads arrive qualified and nothing on the site points to a product that no longer exists.

• Fewer general inquiries

  Keep a general option.

• Your websiteSite details: every page footer lists "[email removed]", and spotter.la redirects to spotter.com; spotterstudio.com also redirects to the spotter.com homepage, while the page code still carries "Start free trial" and "Try for free" buttons whose links go to "#"; the contact form routes General, Brands, Careers, Creator Capital, Media & Press and Spotter Studio.Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source

Publish the key charts as open sections with a link to the full PDF, keep a short form for the PDF, and have ad sales send each downloader a two-line note with the matching category case study.

Open findings earn citations and links; follow-ups turn downloads into meetings.

• Fewer leads

  Compare meeting rate, not form count.

• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source
• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source

Create /news with a short summary of each story, the outbound link, Spotter's own releases, a media kit and a press contact. Link it from the footer.

Owned pages rank for "Spotter" searches and give press a single source.

• Duplicate content

  Summaries only.

• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source
• Your websiteSitemap (19 URLs, checked October 21, 2026): no case study, category, creator or measurement pages; the brand-facing pages are /brand, /showcase, /the-rise-of-creator-tv and /creator-capital; four brand-guideline pages; a /search page.Source

Publish a page per creator or franchise: audience, CTV share, episode cadence, categories that fit, past brand work and a "plan with this creator" button. Gate deeper data for agencies on request.

Planners choose creators first; pages make Spotter the place they look.

• Creators want control

  Creator approves each page.

• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source
• Your websiteThe Showcase page: "Spotter Showcase NYC 2026" with creators listed by subscribers (Dude Perfect 62M, Jordan Matter 34M, The Royalty Family 33.2M, Airrack 18M, Sambucha 11.2M, The Try Guys 7.9M and others), "Presented By Spotter Ads", an RSVP form, and a footer reading "©2025".Source
• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source

Publish one page per category: what fans watch, benchmarks, the relevant case study, recommended creators and a sample plan.

A category view speaks to how brand teams and agencies plan.

• Thin data in a category

  Start where there are several campaigns.

• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source

Publish a quarterly calendar of major episode drops and series launches for agencies, with package prices and deadlines, sent by email and shown in a logged-in agency page.

Dates create urgency and fill premium inventory early.

• Dates move

  Mark tentative dates.

• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source

Publish a measurement page: which partners, which metrics per buying type, control groups and benchmarks, and a sample report.

A clear method turns claims into proof.

• Exposing weak spots

  Show benchmarks honestly.

• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source

Design three fixed packages (curated media flight, one takeover, one custom integration) with set prices and timing, sold through a short brief form.

Fixed packages shorten the sale and open a new tier of advertisers.

• Undercutting custom deals

  Limit package size.

• HiringData hiring: a Manager, Analytics - Pricing and Portfolio Management (posted September 22, 2026) to "inform pricing, and campaign decisions" for Ad Sales and support "Capital pricing and deployment"; a Director, Analytics Engineering; and a Machine Learning Scientist for "contextual bandits", ranking and "recommendation systems" that "create real value for YouTube Creators".Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source

Run a one-hour course with a certificate for agency planners: what Creator TV is, how to plan it, how to measure it. Host it monthly online and at agency offices.

Planners who learn the framework plan with the teacher.

• Low attendance

  Run at agency offices.

• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source
• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source

Send every client a recap within two weeks of a campaign: results against goal, the best clips, fan comments and a proposed next flight with a renewal incentive.

Renewals are the cheapest revenue in ad sales.

• Weak results

  Show learnings and the plan.

• HiringDirector, Ad Sales Marketing (two posts, Culver City and New York, posted October 2, 2026): owns "Spotter's RFP and proposal strategy", builds "pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates", partners with Ad Sales Research and "third party measurement partners" on measurement frameworks, and owns "post-campaign storytelling and renewal strategy".Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source

After "Connect your channel", show an estimated offer range from public channel data, with the terms explained. Route high-fit channels to a call within a day.

An estimate raises connection rates and speeds deals.

• Expectations too high

  Show ranges and conditions.

• Your websiteCreator Capital: "$1 Billion in Creator payouts", "800+ YouTube channels funded", "Over 80% of Creators explore a continued partnership after their first deal", fixed-percentage share of long-form AdSense revenue until Spotter "hits its return", "long-form YouTube videos are a must", and a "Connect your channel" call to action.Source
• HiringData hiring: a Manager, Analytics - Pricing and Portfolio Management (posted September 22, 2026) to "inform pricing, and campaign decisions" for Ad Sales and support "Capital pricing and deployment"; a Director, Analytics Engineering; and a Machine Learning Scientist for "contextual bandits", ranking and "recommendation systems" that "create real value for YouTube Creators".Source

Each quarter, show key brands a slate of upcoming series from newly funded creators, with sponsorship rights before launch.

It sells inventory before it exists and shows creators the brand value of Capital.

• Creative control

  Creators approve every brand.

• Your websiteCreator Capital: "$1 Billion in Creator payouts", "800+ YouTube channels funded", "Over 80% of Creators explore a continued partnership after their first deal", fixed-percentage share of long-form AdSense revenue until Spotter "hits its return", "long-form YouTube videos are a must", and a "Connect your channel" call to action.Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source

Build a planning tool: enter audience, budget and goal, get a recommended creator mix, reach on CTV and expected outcomes, then send it to sales.

Plannable buys move creators from test budgets into TV budgets.

• Agencies want their own data

  Allow exports.

• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source
• HiringData hiring: a Manager, Analytics - Pricing and Portfolio Management (posted September 22, 2026) to "inform pricing, and campaign decisions" for Ad Sales and support "Capital pricing and deployment"; a Director, Analytics Engineering; and a Machine Learning Scientist for "contextual bandits", ranking and "recommendation systems" that "create real value for YouTube Creators".Source
• HiringSpotter's description in every job post: it "has already deployed over $1 billion to YouTube Creators", has "a premium catalog that spans over 725,000 videos", "generates more than 88 billion monthly watch-time minutes", and offers advertisers a solution that is "transparent, efficient, and 100% brand safe".Source

Publish a quarterly index of top long-form creator shows by US CTV viewing, with methodology, and offer it to press.

A regular index makes Spotter the source on the category.

• Only own catalog

  Be clear what is covered.

• HiringSpotter's description in every job post: it "has already deployed over $1 billion to YouTube Creators", has "a premium catalog that spans over 725,000 videos", "generates more than 88 billion monthly watch-time minutes", and offers advertisers a solution that is "transparent, efficient, and 100% brand safe".Source
• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source

Package the curated catalog as standard CTV deals that agencies can buy through their usual tools, with Spotter's brand-safety promise.

It makes Spotter easy to buy at scale.

• Lower prices

  Set floors.

• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source
• HiringSpotter's description in every job post: it "has already deployed over $1 billion to YouTube Creators", has "a premium catalog that spans over 725,000 videos", "generates more than 88 billion monthly watch-time minutes", and offers advertisers a solution that is "transparent, efficient, and 100% brand safe".Source

Pitch two more creator series to streamers each half year, with a sponsor package across YouTube and the streamer.

It extends creator IP to TV and sells a bigger package.

• Long timelines

  Start with existing shows.

• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source
• Your websiteCreator Capital: "$1 Billion in Creator payouts", "800+ YouTube channels funded", "Over 80% of Creators explore a continued partnership after their first deal", fixed-percentage share of long-form AdSense revenue until Spotter "hits its return", "long-form YouTube videos are a must", and a "Connect your channel" call to action.Source

Record the sessions, publish them on the Showcase page with a summary, and send them to invited planners who did not come.

An event becomes year-round content.

• Talent rights

  Agree recording terms.

• Your websiteThe Showcase page: "Spotter Showcase NYC 2026" with creators listed by subscribers (Dude Perfect 62M, Jordan Matter 34M, The Royalty Family 33.2M, Airrack 18M, Sambucha 11.2M, The Try Guys 7.9M and others), "Presented By Spotter Ads", an RSVP form, and a footer reading "©2025".Source
• Your websiteHomepage: "We connect brands with YouTube's most influential long-form creators", a roster of about 30 creators by name (Dude Perfect, The Try Guys, Airrack, Jordan Matter, Critical Role and others) with no creator pages; 14 "Featured news & stories" that all link to other sites (AdExchanger on The Try Guys and Liquid I.V., Business Insider, Beet.tv on the upfronts, The Hollywood Reporter, TheWrap on Tubi's series "Speed", Variety on Amazon's investment).Source

Post one chart a week from the report, the index or a case study, each linking to its page.

Steady, useful posts keep Spotter in planners' minds between RFPs.

• Fatigue

  Vary formats.

• Your websiteThe Creator TV report page: "136B Annual US views", "6,600 Creators", "52% Avg CTV viewership", "26B Annual US hours watched", "98% CTV completion rates and a +40% lift in purchase intent", "How to move from fragmented platform buys to a plannable, portfolio-level media investment"; the full 33-page report sits behind a five-field form.Source
• Your websiteThe For Brands page: "15K new creator episodes each month" next to "33 min", which is also labeled "new creator episodes each month"; "43B+ total monthly views", "78% delivered on CTV Screens", "140% stronger community connection"; three ways to buy (Premium Curated Media, High-SOV Takeovers, Custom Creator Content), each with one unnamed result: "FOR A QSR CAMPAIGN 2.4M store visits in 2 months", "FOR A DELIVERY BRAND +92% lift in site visits", "FOR A CPG BRAND +338% more completed views"; the only call to action is "Get in touch".Source