Centerfield sells AI Discovery and is hiring a Director of Organic Growth & AI Discovery. Its own report says buyers now form shortlists inside AI answers. But the headline numbers on its own pages are animated counters that start at zero, so the HTML that crawlers receive reads "0% Avg ROI" and "0M+ Transactions" on Why Centerfield, "0.0M Tracked AI citations" and "~0% of citations are earned media" on the AI Discovery Report, and zeros on the Agentic AI and RCS research. The major AI crawlers do not run JavaScript, so ChatGPT and Claude see the zeros, not 236%, 1.2M or 34%.
First action
View the source of Why Centerfield and list every stat card that reads zero.
How to measure it
Pages with correct server-rendered stats
- Now
- –
- Target
- 4 of 4 (and every brand template)
- By
- 2 weeks
Steps
List the counters
Every animated stat across the corporate site and research pages.
Director of Organic Growth & AI Discovery 1 day
Change the component
Render the final value on the server; animate visually only.
Web Publishing engineer 2 days
Add to metadata
Key numbers in meta descriptions and report schema.
Director of Organic Growth & AI Discovery 1 day
Verify
Fetch pages without JavaScript and confirm the real values.
Web Publishing engineer 1 hour
Baseline AI answers
Ask ChatGPT, Gemini and Claude about Centerfield's results and research.
Director of Organic Growth & AI Discovery 1 day
Roll out to brands
Same rule on all 10 brand templates.
Director of Organic Growth & AI Discovery 1 month
Recheck
Citations and answers after recrawl.
Director of Organic Growth & AI Discovery monthly
Why it works
Server-render the real values in every stat card and animate from them (or put the number in the HTML and animate only visually), on all four pages. Add the key numbers to each page's meta description and to the report's structured data. Then check what the AI assistants say about "Centerfield ROI" and "AI citation research" before and after, and make "no stat only in JavaScript" a template rule for all ten brands.
It is a template fix that turns the company's strongest proof from zero into the number in front of every AI system and search snippet, and it shows prospects that Centerfield practices the AI discovery it sells.
Ready to use
ChecklistStat card fix list
[ ] Why Centerfield: Avg ROI, Transactions [ ] AI Discovery Report: tracked citations, earned media share, cited position [ ] Agentic AI Research: three stats [ ] RCS Research: buying signal, conversations, reply time [ ] Final values in server HTML [ ] Meta descriptions carry the key numbers [ ] No-JavaScript fetch check [ ] Template rule for all brand sites
Risks and how to handle them
Animation lost
Keep the motion; just start from the real number.
Brand templates differ
Audit the top three brands first.
Evidence
- Your websiteRaw HTML served to crawlers (fetched twice on October 22, 2026): the headline stat cards are animated counters that start at zero, so the page source reads "0% Avg ROI" and "0M+ Transactions" (Why Centerfield), "0.0M Tracked AI citations" and "~0% Of citations are earned media" (AI Discovery Report), "0% Peak connect-rate lift, AI-led vs. legacy dialing" and "0.0% Of consumer call volume already AI-supported" (Agentic AI Research), and "0.0% Of responders showed an actionable buying signal" and "0 sec Median AI agent reply time" (RCS Research). The Home Services page, rendered as plain text, states the real figure: "236% average ROI - validated by Forrester".Source
- Industry researchVercel's study of AI crawler traffic (December 2024) found that the major AI crawlers, including OpenAI's GPTBot and Anthropic's ClaudeBot, fetch JavaScript files but do not execute them, so they read only what is in the server-rendered HTML.Source
- HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
- Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source