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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Centerfield
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growth playbook · Oct 23, 2026

centerfield.com (opens in a new tab)

Centerfield growth playbook

Diagnosis

Centerfield has the reach (about 250 million consumers through owned brands) and fresh research (1.2 million AI citations tracked) to lead AI discovery, and it is hiring a Director of Organic Growth & AI Discovery for its ten brands, a Senior PM for agentic sales, account managers and SDRs.

Its own site works against the pitch: stat cards read as zeros to AI crawlers, the headline numbers disagree between pages, the schema does not connect the brands, proof is anonymous and buried in service pages, and the Insights page does not link to its own reports.

This playbook fixes those first, then adds an instant AI visibility check, case studies, earned-mention tests, AI-traffic monetization, agent calculators and pilots, and longer-term a citation index and a data feed for brands' own agents.

Growth Score

7/10

Biggest Opportunity

Become the reference for AI discovery: practice it visibly on centerfield.com and the ten brands, then sell the method and the data.

Biggest Risk

AI answers reduce clicks to comparison sites, and QuinStreet, MediaAlpha, EverQuote and Red Ventures compete for the same brands; if Centerfield's own visibility lags, the AI Discovery pitch loses credibility.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    AI crawlers read Centerfield's proof as zeros: "0% Avg ROI", "0.0M tracked AI citations"

    View the source of Why Centerfield and list every stat card that reads zero.

    High impact First result in 2 weeks
  2. 2

    One set of headline numbers across the site, the schema and the job posts

    List every headline number and where it appears.

    High impact First result in 2 weeks
  3. 3

    Connect Centerfield and its brands in structured data, so AI knows who owns what

    Add sameAs and five brands to the schema.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 6Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Centerfield sells AI Discovery and is hiring a Director of Organic Growth & AI Discovery. Its own report says buyers now form shortlists inside AI answers. But the headline numbers on its own pages are animated counters that start at zero, so the HTML that crawlers receive reads "0% Avg ROI" and "0M+ Transactions" on Why Centerfield, "0.0M Tracked AI citations" and "~0% of citations are earned media" on the AI Discovery Report, and zeros on the Agentic AI and RCS research. The major AI crawlers do not run JavaScript, so ChatGPT and Claude see the zeros, not 236%, 1.2M or 34%.

    High impactLow effort First result in 2 weeks Director of Organic Growth &…

    First action

    View the source of Why Centerfield and list every stat card that reads zero.

    How to measure it

    Pages with correct server-rendered stats

    Now
    –
    Target
    4 of 4 (and every brand template)
    By
    2 weeks

    Steps

    1. 1

      List the counters

      Every animated stat across the corporate site and research pages.

      Director of Organic Growth & AI Discovery 1 day

    2. 2

      Change the component

      Render the final value on the server; animate visually only.

      Web Publishing engineer 2 days

    3. 3

      Add to metadata

      Key numbers in meta descriptions and report schema.

      Director of Organic Growth & AI Discovery 1 day

    4. 4

      Verify

      Fetch pages without JavaScript and confirm the real values.

      Web Publishing engineer 1 hour

    5. 5

      Baseline AI answers

      Ask ChatGPT, Gemini and Claude about Centerfield's results and research.

      Director of Organic Growth & AI Discovery 1 day

    6. 6

      Roll out to brands

      Same rule on all 10 brand templates.

      Director of Organic Growth & AI Discovery 1 month

    7. 7

      Recheck

      Citations and answers after recrawl.

      Director of Organic Growth & AI Discovery monthly

    First result
    2 weeks
    Cost
    Engineering time only
    Owner
    Director of Organic Growth & AI Discovery

    Smallest test

    Fix the two counters on Why Centerfield and fetch the page without JavaScript.

    Why it works

    Server-render the real values in every stat card and animate from them (or put the number in the HTML and animate only visually), on all four pages. Add the key numbers to each page's meta description and to the report's structured data. Then check what the AI assistants say about "Centerfield ROI" and "AI citation research" before and after, and make "no stat only in JavaScript" a template rule for all ten brands.

    It is a template fix that turns the company's strongest proof from zero into the number in front of every AI system and search snippet, and it shows prospects that Centerfield practices the AI discovery it sells.

    Ready to use

    ChecklistStat card fix list

    [ ] Why Centerfield: Avg ROI, Transactions
    [ ] AI Discovery Report: tracked citations, earned media share, cited position
    [ ] Agentic AI Research: three stats
    [ ] RCS Research: buying signal, conversations, reply time
    [ ] Final values in server HTML
    [ ] Meta descriptions carry the key numbers
    [ ] No-JavaScript fetch check
    [ ] Template rule for all brand sites

    Risks and how to handle them

    • Animation lost

      Keep the motion; just start from the real number.

    • Brand templates differ

      Audit the top three brands first.

    Evidence

    • Your websiteRaw HTML served to crawlers (fetched twice on October 22, 2026): the headline stat cards are animated counters that start at zero, so the page source reads "0% Avg ROI" and "0M+ Transactions" (Why Centerfield), "0.0M Tracked AI citations" and "~0% Of citations are earned media" (AI Discovery Report), "0% Peak connect-rate lift, AI-led vs. legacy dialing" and "0.0% Of consumer call volume already AI-supported" (Agentic AI Research), and "0.0% Of responders showed an actionable buying signal" and "0 sec Median AI agent reply time" (RCS Research). The Home Services page, rendered as plain text, states the real figure: "236% average ROI - validated by Forrester".Source
    • Industry researchVercel's study of AI crawler traffic (December 2024) found that the major AI crawlers, including OpenAI's GPTBot and Anthropic's ClaudeBot, fetch JavaScript files but do not execute them, so they read only what is in the server-rendered HTML.Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
  • 02

    The site describes Centerfield as partner to "2,000+ brands" and to "25% of the Fortune 100", reaching "250 million consumers" through "90+ owned comparison sites", while job posts say "150 million in-market shoppers" and "10 digital brands" and the Brands page shows about 29. AI assistants summarize what they find, and mixed numbers produce vague or wrong answers about the company.

    High impactLow effort First result in 2 weeks Corporate Marketing lead

    First action

    List every headline number and where it appears.

    How to measure it

    Pages aligned

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Inventory numbers

      Site, schema, job posts, LinkedIn.

      Corporate Marketing lead 1 day

    2. 2

      Agree definitions

      With finance and the VP, Content.

      VP, Content 3 days

    3. 3

      Publish a fact page

      Company facts with dates.

      Corporate Marketing lead 2 days

    4. 4

      Update pages

      Every stat to the fact sheet.

      Web Publishing engineer 2 days

    5. 5

      Update boilerplate

      Job posts and press.

      People Operations 1 day

    6. 6

      Review quarterly

      Refresh numbers.

      Corporate Marketing lead quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Corporate Marketing lead

    Smallest test

    Fix the job-post boilerplate to match the site.

    Why it works

    Agree one fact sheet (clients, reach, owned brands, revenue driven, ROI) with definitions, use it on every page, in the Organization schema, the LinkedIn page and job-post boilerplate, and publish it as a press/about page AI systems can cite.

    Consistent facts are the base of entity clarity in AI answers, and they stop buyers from wondering which number is true.

    Risks and how to handle them

    • Numbers measure different things

      Label each clearly (consumers reached vs in-market shoppers).

    Evidence

    • Your websiteHeadline numbers differ by page: homepage and schema "2,000+ brands"; Why Centerfield "25% of the Fortune 100"; Why Centerfield and Affiliate Scale "250 million consumers" and "90+ owned comparison sites"; Affiliate Scale "$2.5B+ revenue driven for partners" and "180M+ verified sales annually"; Insurance "over 40 million in-market insurance shoppers annually", "3,000+ Agency Clients"; job posts "150 million in-market shoppers" and "10 digital brands". The Organization schema has no sameAs links and does not list any of the owned brands.Source
    • HiringOther open roles: a Sr. Medicare Compliance Manager for QuoteManage (posted October 12) to embed CMS and state rules "into our sales workflows, telesales systems, CRM platforms, and AI quality assurance platforms" with "real-time agent guidance, speech analytics, automated auditing tools"; a Data Engineer (Los Angeles); and Jamaica operations roles (Mission Control Specialist and Analyst, Sales Leaders, Quality Assurance Analysts, including a bilingual English and Spanish QA analyst). Every post: Centerfield's brands "reach more than 150 million in-market shoppers annually", powered by "our proprietary Dugout platform".Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
  • 03

    Centerfield's Organization schema has no sameAs links and lists none of its owned brands, though Business.com, BroadbandNow, Security.org and two dozen more are its proof of reach. AI systems build entity graphs from these links.

    Medium impactLow effort First result in 1 month Director of Organic Growth &…

    First action

    Add sameAs and five brands to the schema.

    How to measure it

    Correct ownership answers

    Now
    –
    Target
    8 of 10 test questions
    By
    90 days

    Steps

    1. 1

      Draft schema

      Organization with brands.

      Director of Organic Growth & AI Discovery 1 day

    2. 2

      Deploy

      Corporate site.

      Web Publishing engineer 1 hour

    3. 3

      Brand side

      parentOrganization on each brand.

      Director of Organic Growth & AI Discovery 1 week

    4. 4

      Validate

      Rich Results Test.

      Director of Organic Growth & AI Discovery 1 hour

    5. 5

      Wikidata

      Update the Centerfield entry with owned brands.

      Director of Organic Growth & AI Discovery 1 day

    6. 6

      Test answers

      Ten ownership questions monthly.

      Director of Organic Growth & AI Discovery monthly

    First result
    1 month
    Cost
    $0
    Owner
    Director of Organic Growth & AI Discovery

    Smallest test

    Add sameAs links today.

    Why it works

    Add sameAs (LinkedIn, Wikidata), and list the owned brands as brands or subOrganizations with their URLs. On each brand site, add parentOrganization pointing to Centerfield. Validate with Google's Rich Results Test.

    When an assistant is asked "who owns Security.org" or "which companies run comparison sites for insurance", Centerfield becomes the answer.

    Risks and how to handle them

    • Brands prefer to look independent

      Agree per brand with the VP, Content.

    Evidence

    • Your websiteHeadline numbers differ by page: homepage and schema "2,000+ brands"; Why Centerfield "25% of the Fortune 100"; Why Centerfield and Affiliate Scale "250 million consumers" and "90+ owned comparison sites"; Affiliate Scale "$2.5B+ revenue driven for partners" and "180M+ verified sales annually"; Insurance "over 40 million in-market insurance shoppers annually", "3,000+ Agency Clients"; job posts "150 million in-market shoppers" and "10 digital brands". The Organization schema has no sameAs links and does not list any of the owned brands.Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
  • 04

    The only proof is inside service pages and anonymous: a Fortune 100 telco recovering 56% of missed leads with RCS, a Fortune 500 telco up 230% in upsells, a national telecom with 56% more sales at 54% lower cost per sale. There are no case-study pages in the sitemap, so search and AI cannot cite them, and buyers in insurance, home services, eCommerce or B2B see only telecom.

    High impactMedium effort First result in 1 month Corporate Marketing lead

    First action

    Ask two clients for permission to be named.

    How to measure it

    Case-study page leads

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Collect wins

      One per vertical.

      Account Manager, Retail 2 weeks

    2. 2

      Get approvals

      Client marketing and legal.

      Corporate Marketing lead 1 month

    3. 3

      Write

      Challenge, approach, numbers.

      Corporate Marketing lead 2 weeks

    4. 4

      Publish

      Own URLs, in sitemap.

      Web Publishing engineer 1 week

    5. 5

      Link

      From each service page.

      Corporate Marketing lead 1 day

    6. 6

      Measure

      Leads and AI citations.

      Director of Organic Growth & AI Discovery monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Corporate Marketing lead

    Smallest test

    Publish the national telecom case as its own page.

    Why it works

    Publish a /case-studies section: one page per result with the challenge, the approach (which platform: Stadium, Dugout, Bullpen), numbers, and a named client where approved. Add one per vertical within the quarter, and link each from its service page.

    Buyers trust results from their own industry, and standalone pages become citable proof for the AI discovery pitch.

    Risks and how to handle them

    • Clients want anonymity

      Use detailed anonymous stories with sector and size.

    Evidence

    • Your websiteProof on the site: no case-study pages in the 23-URL sitemap. Results appear only inside service pages and are anonymized: "Fortune 100 Telco - RCS 56% Missed leads recovered", "Fortune 500 Telco - Voice +230% Increase in upsells & cross-sells" (AI-Powered Sales), and "National Telecom Provider ... +56% Lift in Sales, -54% Cost Per Sale" against its incumbent agency (Agency Services).Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
  • 05

    The homepage banner asks "Is your brand showing up in AI search? See where you stand", but leads to a contact form. Centerfield tracks 1.2 million AI citations and has a director being hired to run Profound-style measurement.

    High impactMedium effort First result in 1 month Director of Organic Growth &…

    First action

    Run ten snapshots by hand for prospects.

    How to measure it

    Snapshots per month

    Now
    –
    Target
    100
    By
    90 days

    Steps

    1. 1

      Define the snapshot

      Five prompts per category.

      Director of Organic Growth & AI Discovery 1 week

    2. 2

      Build the tool

      Form and report.

      Senior Product Manager, AI 3 weeks

    3. 3

      Route leads

      To SDRs with the result.

      Sales Development Representative 1 week

    4. 4

      Script follow-up

      Open with the gaps found.

      Sales Development Representative 2 days

    5. 5

      Launch

      Banner and LinkedIn.

      Corporate Marketing lead 1 week

    6. 6

      Measure

      Snapshot-to-meeting rate.

      Data Engineer monthly

    First result
    1 month
    Cost
    Tool costs
    Owner
    Director of Organic Growth & AI Discovery

    Smallest test

    Send ten hand-made snapshots to prospects.

    Why it works

    Build a short check: a brand enters its domain and category, and gets a snapshot of how often it is cited in its category's AI answers against two rivals, with a full audit offered on the call. Route results to the SDR team.

    An instant answer converts far better than a contact form, and every snapshot starts a sales conversation with real data.

    Risks and how to handle them

    • Snapshots oversimplify

      Label them as samples and offer the full audit.

    Evidence

    • Your websiteInsights page: a monthly CMO newsletter sign-up ("One email per month. Built for CMOs.") and links to research on eight owned sites (safehome.org, security.org, seniorliving.org, theseniorlist.com, broadbandnow.com, autoinsurance.com, savings.com, inmyarea.com). It does not link to Centerfield's own three reports (AI Discovery, Agentic AI, RCS), which are reachable only from their matching service pages. The homepage banner asks "Is your brand showing up in AI search? See where you stand" and leads to a contact form.Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
    • HiringAccount Manager, Retail (remote US, posted October 13, 2026): owns "a book of 100-125 insurance agents" at "~$5K/month in spend", buying "exclusive, consumer-initiated inbound calls" via "warm transfers from our pre-qualification call center", sourced from sites "including AutoInsurance.com"; talks "conversion rate, cost per call, and cost per policy (COA)"; "Our clients tend to realize ~18-30% conversion rates". A Sales Development Representative (Boston, posted October 9) qualifies "inbound and outbound leads" and feeds back "on lead quality and campaign effectiveness".Source
  • 06

    The Insights page promotes research from eight owned sites but does not link to the AI Discovery Report, the Agentic AI Research or the RCS Research. Those reports are reachable only from their service pages, so CMOs arriving at Insights never see them.

    Medium impactLow effort First result in 2 weeks Corporate Marketing lead

    First action

    Add three report cards to the Insights page.

    How to measure it

    Report visits

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Design cards

      Three reports with findings.

      Corporate Marketing lead 1 day

    2. 2

      Publish

      Top of Insights.

      Web Publishing engineer 1 hour

    3. 3

      Add schema

      Article, date, author.

      Director of Organic Growth & AI Discovery 1 day

    4. 4

      Cross-link

      Reports link to each other.

      Director of Organic Growth & AI Discovery 1 day

    5. 5

      Promote

      Newsletter and LinkedIn.

      Corporate Marketing lead 1 week

    6. 6

      Measure

      Visits and sign-ups.

      Data Engineer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Corporate Marketing lead

    Smallest test

    Add one link to the AI Discovery Report today.

    Why it works

    Add a "Centerfield research" section at the top of Insights with the three reports, a short finding each and the newsletter sign-up beside them. Add an Article schema with dates and authors to each report.

    The reports are the most persuasive content Centerfield has, and better linking gets them read, shared and cited.

    Risks and how to handle them

    • Clutter

      Keep three cards and one sign-up.

    Evidence

    • Your websiteInsights page: a monthly CMO newsletter sign-up ("One email per month. Built for CMOs.") and links to research on eight owned sites (safehome.org, security.org, seniorliving.org, theseniorlist.com, broadbandnow.com, autoinsurance.com, savings.com, inmyarea.com). It does not link to Centerfield's own three reports (AI Discovery, Agentic AI, RCS), which are reachable only from their matching service pages. The homepage banner asks "Is your brand showing up in AI search? See where you stand" and leads to a contact form.Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source

This quarter 9

The core plays for the next three months.

  • 07

    Centerfield's research says earned media accounts for about 34% of AI citations and that brand-owned content is rarely cited. The new director is asked to test how YouTube, social, community participation and earned mentions drive discovery for the ten brands.

    High impactHigh effort First result in 1 quarter Director of Organic Growth &…

    First action

    Pick three brands and categories.

    How to measure it

    Citation share

    Now
    –
    Target
    +5 points
    By
    2 quarters

    Steps

    1. 1

      Pick tests

      Three brands, three channels.

      Director of Organic Growth & AI Discovery 1 week

    2. 2

      Set baseline

      Citation share now.

      Director of Organic Growth & AI Discovery 1 week

    3. 3

      Run channels

      Quotes, video, community.

      VP, Content 1 quarter

    4. 4

      Track weekly

      Citations and traffic.

      Director of Organic Growth & AI Discovery weekly

    5. 5

      Compare

      Against control.

      Data Engineer 1 quarter

    6. 6

      Write the playbook

      For all brands and clients.

      Director of Organic Growth & AI Discovery 2 weeks

    First result
    1 quarter
    Cost
    Content and video budget
    Owner
    Director of Organic Growth & AI Discovery

    Smallest test

    Run one YouTube explainer test.

    Why it works

    Pick three brands and one category each. Run 90-day tests: expert quotes placed in news, short YouTube explainers, and genuine community answers, with citation share tracked weekly against a control category.

    The tests turn the report's finding into a playbook for the portfolio and into proof Centerfield can sell to clients.

    Risks and how to handle them

    • Community backlash

      Disclose affiliation and answer genuinely.

    Evidence

    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
  • 08

    On one site, AI-referred visits converted 40% higher than organic and 60% higher on monetized clicks. AI referral traffic is growing fast, but the finding comes from a single site.

    High impactMedium effort First result in 1 quarter Data Engineer

    First action

    Add AI referrer tagging to three brands.

    How to measure it

    Revenue per AI visit

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Define referrers

      List of AI sources.

      Data Engineer 1 week

    2. 2

      Tag all brands

      Analytics rules.

      Data Engineer 2 weeks

    3. 3

      Report

      Weekly operating review.

      Director of Organic Growth & AI Discovery weekly

    4. 4

      Design paths

      Shorter routes for AI visitors.

      VP, Content 1 month

    5. 5

      Test

      A/B by brand.

      Data Engineer 1 month

    6. 6

      Scale

      Winning paths to all brands.

      Director of Organic Growth & AI Discovery 1 quarter

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Data Engineer

    Smallest test

    Report AI conversion for three brands.

    Why it works

    Tag AI referrers (ChatGPT, Perplexity, Gemini, Copilot) on every brand, report conversion by source in the weekly review, and test giving AI visitors shorter paths to quotes or calls.

    Knowing which brands get valuable AI traffic tells the organic team where to invest and lifts revenue per visit.

    Risks and how to handle them

    • Referrer data is incomplete

      Combine with landing-page patterns.

    Evidence

    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
  • 09

    Account managers sell to agents on conversion rate, cost per call and cost per policy, and say clients typically convert 18-30% of calls. The insurance page lists features but shows no math.

    High impactMedium effort First result in 1 quarter Account Manager

    First action

    Agree the formula and default values.

    How to measure it

    Agent sign-ups

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Agree math

      Defaults by line of insurance.

      Account Manager, Retail 1 week

    2. 2

      Design

      One-screen calculator.

      Corporate Marketing lead 1 week

    3. 3

      Build

      On Insurance Services.

      Web Publishing engineer 2 weeks

    4. 4

      Compliance review

      Claims and disclaimers.

      Sr. Medicare Compliance Manager 1 week

    5. 5

      Prefill form

      Inputs to the CRM.

      Sales Development Representative 2 days

    6. 6

      Measure

      Sign-ups and first-month results.

      Data Engineer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Manager, Retail

    Smallest test

    Share the calculator as a spreadsheet with ten agents.

    Why it works

    Add a calculator: price per call, the agent's close rate (defaulting to 18-30%), and expected policies and cost per policy at $5,000 a month. Pass the inputs to the form so the account manager starts with the agent's numbers.

    Agents buy on cost per policy, and showing the math before the call qualifies leads and shortens the sale.

    Risks and how to handle them

    • Results vary by agent

      Show ranges and a clear disclaimer.

    Evidence

    • HiringAccount Manager, Retail (remote US, posted October 13, 2026): owns "a book of 100-125 insurance agents" at "~$5K/month in spend", buying "exclusive, consumer-initiated inbound calls" via "warm transfers from our pre-qualification call center", sourced from sites "including AutoInsurance.com"; talks "conversion rate, cost per call, and cost per policy (COA)"; "Our clients tend to realize ~18-30% conversion rates". A Sales Development Representative (Boston, posted October 9) qualifies "inbound and outbound leads" and feeds back "on lead quality and campaign effectiveness".Source
    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
  • 10

    The SDR team qualifies inbound leads and feeds back on lead quality. Centerfield's own forms promise audits ("we'll identify immediate opportunities at no cost"). Speed and specifics win B2B inbound leads.

    High impactLow effort First result in 1 month Sales Development Representat…

    First action

    Measure today's time to first contact.

    How to measure it

    Meeting rate

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Measure

      Current speed-to-lead.

      Sales Development Representative 1 day

    2. 2

      Routing

      Five-minute alerts.

      Sales Operations 1 week

    3. 3

      Mini audit

      Auto-generated summary.

      Senior Product Manager, AI 2 weeks

    4. 4

      Scripts

      Open with the audit.

      Sales Development Representative 2 days

    5. 5

      Coach

      Weekly reviews.

      Sales Leader weekly

    6. 6

      Track

      Meetings by speed band.

      Data Engineer weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Sales Development Representative

    Smallest test

    Call one week's leads within five minutes.

    Why it works

    Route each form to an SDR within five minutes during business hours, with an auto-generated mini audit (AI visibility snapshot or paid-media notes) to open the call. Track speed-to-lead and meetings booked.

    The first useful reply usually wins the meeting, and an audit gives the SDR a reason to talk.

    Risks and how to handle them

    • After-hours leads

      Send the audit by email and call next morning.

    Evidence

    • HiringAccount Manager, Retail (remote US, posted October 13, 2026): owns "a book of 100-125 insurance agents" at "~$5K/month in spend", buying "exclusive, consumer-initiated inbound calls" via "warm transfers from our pre-qualification call center", sourced from sites "including AutoInsurance.com"; talks "conversion rate, cost per call, and cost per policy (COA)"; "Our clients tend to realize ~18-30% conversion rates". A Sales Development Representative (Boston, posted October 9) qualifies "inbound and outbound leads" and feeds back "on lead quality and campaign effectiveness".Source
    • Your websiteInsights page: a monthly CMO newsletter sign-up ("One email per month. Built for CMOs.") and links to research on eight owned sites (safehome.org, security.org, seniorliving.org, theseniorlist.com, broadbandnow.com, autoinsurance.com, savings.com, inmyarea.com). It does not link to Centerfield's own three reports (AI Discovery, Agentic AI, RCS), which are reachable only from their matching service pages. The homepage banner asks "Is your brand showing up in AI search? See where you stand" and leads to a contact form.Source
    • Your websiteProof on the site: no case-study pages in the 23-URL sitemap. Results appear only inside service pages and are anonymized: "Fortune 100 Telco - RCS 56% Missed leads recovered", "Fortune 500 Telco - Voice +230% Increase in upsells & cross-sells" (AI-Powered Sales), and "National Telecom Provider ... +56% Lift in Sales, -54% Cost Per Sale" against its incumbent agency (Agency Services).Source
  • 11

    The Senior PM, AI is building an omnichannel agent for consumer sales, and Centerfield has results to show: 260,000+ calls analyzed, 56% of missed leads recovered with RCS and 230% more upsells with AI-guided voice.

    High impactHigh effort First result in 2 quarters Senior Product Manager

    First action

    Write the pilot one-pager.

    How to measure it

    Pilots

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Define pilots

      Two offers.

      Senior Product Manager, AI 2 weeks

    2. 2

      Set pricing

      Outcome-based.

      SVP, Product 2 weeks

    3. 3

      Build onboarding

      Repeatable setup.

      Senior Product Manager, AI 1 month

    4. 4

      Sell

      To current clients first.

      Account Manager, Retail ongoing

    5. 5

      Run

      30 days.

      Senior Product Manager, AI 1 month

    6. 6

      Publish

      Results as case studies.

      Corporate Marketing lead per pilot

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior Product Manager, AI

    Smallest test

    Offer one pilot to an existing telco client.

    Why it works

    Package a 30-day pilot for one channel (missed-lead recovery by RCS or AI-guided upsell on voice), priced on outcomes, with a fixed setup, a success metric agreed up front and a case study clause.

    A defined pilot is easy for a buyer to approve and turns the agentic research into revenue.

    Risks and how to handle them

    • Consumer consent rules

      Compliance sign-off on each channel.

    Evidence

    • HiringSenior Product Manager, AI (posted September 17, 2026): leads "agentic applications that enhance both internal operations and partner capabilities", such as "an omnichannel agent that can intelligently engage with consumers across multiple touchpoints for a seamless sales interaction"; defines "KPIs that measure adoption, efficiency gains, and partner enablement".Source
    • Your websiteProof on the site: no case-study pages in the 23-URL sitemap. Results appear only inside service pages and are anonymized: "Fortune 100 Telco - RCS 56% Missed leads recovered", "Fortune 500 Telco - Voice +230% Increase in upsells & cross-sells" (AI-Powered Sales), and "National Telecom Provider ... +56% Lift in Sales, -54% Cost Per Sale" against its incumbent agency (Agency Services).Source
    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
  • 12

    Centerfield sells RCS and AI sales agents and reports a median AI agent reply time measured in seconds. The RCS page asks buyers to fill in a form to learn more.

    Medium impactLow effort First result in 1 month Senior Product Manager

    First action

    Set up a demo agent on a test number.

    How to measure it

    Demo-booked meetings

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Build the agent

      Service FAQs and booking.

      Senior Product Manager, AI 2 weeks

    2. 2

      Consent and opt-in

      Clear terms on the button.

      Sr. Medicare Compliance Manager 1 week

    3. 3

      Add to pages

      RCS and AI-Powered Sales.

      Web Publishing engineer 1 day

    4. 4

      Handoff

      To SDRs with transcript.

      Sales Development Representative 1 week

    5. 5

      Review chats

      Weekly.

      Senior Product Manager, AI weekly

    6. 6

      Measure

      Meetings and conversion.

      Data Engineer monthly

    First result
    1 month
    Cost
    Messaging costs
    Owner
    Senior Product Manager, AI

    Smallest test

    Run the demo agent for one week.

    Why it works

    Add a "Text our agent" button that starts an RCS (or SMS fallback) conversation with a Centerfield agent that answers questions about the service and books a meeting.

    A buyer who experiences the product in a minute needs less convincing, and every conversation is a qualified lead.

    Risks and how to handle them

    • Bad answers in public

      Keep a narrow script and human handoff.

    Evidence

    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
    • Your websiteRaw HTML served to crawlers (fetched twice on October 22, 2026): the headline stat cards are animated counters that start at zero, so the page source reads "0% Avg ROI" and "0M+ Transactions" (Why Centerfield), "0.0M Tracked AI citations" and "~0% Of citations are earned media" (AI Discovery Report), "0% Peak connect-rate lift, AI-led vs. legacy dialing" and "0.0% Of consumer call volume already AI-supported" (Agentic AI Research), and "0.0% Of responders showed an actionable buying signal" and "0 sec Median AI agent reply time" (RCS Research). The Home Services page, rendered as plain text, states the real figure: "236% average ROI - validated by Forrester".Source
    • HiringSenior Product Manager, AI (posted September 17, 2026): leads "agentic applications that enhance both internal operations and partner capabilities", such as "an omnichannel agent that can intelligently engage with consumers across multiple touchpoints for a seamless sales interaction"; defines "KPIs that measure adoption, efficiency gains, and partner enablement".Source
  • 13

    Centerfield says 2,000+ brands partner with it, and its newest service is AI Discovery. The quickest buyers are existing clients who already trust the results.

    High impactMedium effort First result in 1 quarter Account Manager

    First action

    Pick 20 clients for the first reviews.

    How to measure it

    Cross-sell deals

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Pick clients

      Top 20 by spend.

      Account Manager, Retail 1 week

    2. 2

      Run reviews

      Category citations.

      Director of Organic Growth & AI Discovery 1 month

    3. 3

      Train account managers

      How to present.

      Director of Organic Growth & AI Discovery 1 week

    4. 4

      Present

      In business reviews.

      Account Manager, Retail quarterly

    5. 5

      Propose

      AI Discovery scope.

      Account Manager, Retail ongoing

    6. 6

      Track

      Deals and revenue.

      Data Engineer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Manager, Retail

    Smallest test

    Present one review this month.

    Why it works

    Give every current performance client a short AI visibility review in their next business review: citations for their category against rivals, and a proposal for AI Discovery services.

    Cross-selling to existing clients is the cheapest growth, and the review gives account managers something new to bring.

    Risks and how to handle them

    • Team capacity

      Prioritize the largest clients.

    Evidence

    • Your websiteHeadline numbers differ by page: homepage and schema "2,000+ brands"; Why Centerfield "25% of the Fortune 100"; Why Centerfield and Affiliate Scale "250 million consumers" and "90+ owned comparison sites"; Affiliate Scale "$2.5B+ revenue driven for partners" and "180M+ verified sales annually"; Insurance "over 40 million in-market insurance shoppers annually", "3,000+ Agency Clients"; job posts "150 million in-market shoppers" and "10 digital brands". The Organization schema has no sameAs links and does not list any of the owned brands.Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringAccount Manager, Retail (remote US, posted October 13, 2026): owns "a book of 100-125 insurance agents" at "~$5K/month in spend", buying "exclusive, consumer-initiated inbound calls" via "warm transfers from our pre-qualification call center", sourced from sites "including AutoInsurance.com"; talks "conversion rate, cost per call, and cost per policy (COA)"; "Our clients tend to realize ~18-30% conversion rates". A Sales Development Representative (Boston, posted October 9) qualifies "inbound and outbound leads" and feeds back "on lead quality and campaign effectiveness".Source
  • 14

    Carriers and agencies care most about compliance: the insurance page shows HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy badges, and the new compliance manager is building automated auditing and real-time guidance. The badges link nowhere.

    Medium impactMedium effort First result in 1 quarter Sr. Medicare Compliance Manag…

    First action

    Draft the outline with the compliance team.

    How to measure it

    Due-diligence time

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Outline

      Consent, recording, audits, SOC 2.

      Sr. Medicare Compliance Manager 1 week

    2. 2

      Draft

      Plain-language page.

      Corporate Marketing lead 2 weeks

    3. 3

      Legal review

      Every claim.

      Legal 2 weeks

    4. 4

      Publish

      Linked from badges.

      Web Publishing engineer 1 day

    5. 5

      Request flow

      SOC 2 report under NDA.

      Sr. Medicare Compliance Manager 1 week

    6. 6

      Update

      Each regulatory change.

      Sr. Medicare Compliance Manager ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sr. Medicare Compliance Manager

    Smallest test

    Link the SOC 2 badge to a request form.

    Why it works

    Publish a trust page: how consumer consent is captured, how calls are recorded and audited, what the SOC 2 covers and how to request the report, and how quality is scored. Link it from every insurance and Medicare page.

    A clear trust page shortens carrier due diligence and separates Centerfield from lead sellers with weaker controls.

    Risks and how to handle them

    • Over-promising

      Describe controls, not guarantees.

    Evidence

    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
    • HiringOther open roles: a Sr. Medicare Compliance Manager for QuoteManage (posted October 12) to embed CMS and state rules "into our sales workflows, telesales systems, CRM platforms, and AI quality assurance platforms" with "real-time agent guidance, speech analytics, automated auditing tools"; a Data Engineer (Los Angeles); and Jamaica operations roles (Mission Control Specialist and Analyst, Sales Leaders, Quality Assurance Analysts, including a bilingual English and Spanish QA analyst). Every post: Centerfield's brands "reach more than 150 million in-market shoppers annually", powered by "our proprietary Dugout platform".Source
    • HiringAccount Manager, Retail (remote US, posted October 13, 2026): owns "a book of 100-125 insurance agents" at "~$5K/month in spend", buying "exclusive, consumer-initiated inbound calls" via "warm transfers from our pre-qualification call center", sourced from sites "including AutoInsurance.com"; talks "conversion rate, cost per call, and cost per policy (COA)"; "Our clients tend to realize ~18-30% conversion rates". A Sales Development Representative (Boston, posted October 9) qualifies "inbound and outbound leads" and feeds back "on lead quality and campaign effectiveness".Source
  • 15

    The newsletter sends one proprietary finding a month to CMOs, but the finding stays in the inbox. Centerfield's research says earned and social presence drives AI citations too.

    Medium impactLow effort First result in 1 quarter Communications lead

    First action

    Repurpose last month's finding.

    How to measure it

    Monthly sign-ups

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Pick the finding

      Monthly.

      Corporate Marketing lead monthly

    2. 2

      Write the post

      Executive voice.

      Communications lead monthly

    3. 3

      Record video

      One minute.

      Social team monthly

    4. 4

      Publish page

      Public summary.

      Corporate Marketing lead monthly

    5. 5

      Pitch press

      Marketing trade titles.

      Communications lead monthly

    6. 6

      Measure

      Sign-ups and mentions.

      Data Engineer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Communications lead

    Smallest test

    Post last month's finding this week.

    Why it works

    Each month, publish the finding as a LinkedIn post from an executive, a one-minute video and a short public page, then pitch it to marketing trade press.

    One piece of research reaches many more buyers and adds earned mentions that AI systems cite.

    Risks and how to handle them

    • Giving away the newsletter

      Publish the summary, keep detail for subscribers.

    Evidence

    • Your websiteInsights page: a monthly CMO newsletter sign-up ("One email per month. Built for CMOs.") and links to research on eight owned sites (safehome.org, security.org, seniorliving.org, theseniorlist.com, broadbandnow.com, autoinsurance.com, savings.com, inmyarea.com). It does not link to Centerfield's own three reports (AI Discovery, Agentic AI, RCS), which are reachable only from their matching service pages. The homepage banner asks "Is your brand showing up in AI search? See where you stand" and leads to a contact form.Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source

Big bets 4

Larger plays that can change the trajectory.

  • 16

    Centerfield tracks 1.2 million AI citations across four verticals. Marketers want to know who AI recommends in their category, and no one publishes it regularly.

    High impactHigh effort First result in 2 quarters Director of Organic Growth &…

    First action

    Publish the first index for one category.

    How to measure it

    Detailed report requests

    Now
    –
    Target
    200 a quarter
    By
    1 year

    Steps

    1. 1

      Pick categories

      Five to start.

      Director of Organic Growth & AI Discovery 2 weeks

    2. 2

      Set method

      Prompts and sampling.

      Data Engineer 1 month

    3. 3

      Publish

      Public league table.

      Corporate Marketing lead quarterly

    4. 4

      Brief press

      Category reporters.

      Communications lead quarterly

    5. 5

      Offer reports

      Detailed brand view.

      Sales Development Representative ongoing

    6. 6

      Refine

      Method each quarter.

      Director of Organic Growth & AI Discovery quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Director of Organic Growth & AI Discovery

    Smallest test

    Publish one category table.

    Why it works

    Publish a quarterly index: the most-cited brands and sources in each category (insurance, home security, internet, senior living, B2B software), with changes from last quarter. Offer brands a detailed report.

    A recurring league table earns press and links every quarter and puts Centerfield at the center of the AI discovery conversation.

    Risks and how to handle them

    • Owned brands rank high

      Disclose ownership and the method clearly.

    Evidence

    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
    • HiringDirector of Organic Growth & AI Discovery (Los Angeles, posted September 10, 2026): drives "organic performance and AI-search visibility across our portfolio of 10 digital brands", "from traditional SERPs to AI Overviews and LLM answer engines"; builds "per-site organic growth roadmaps" (SEO, AEO, GEO) tied to "qualified traffic, conversions, and gross profit"; shapes the technical roadmap across "crawlability, indexation, information architecture, internal linking, structured data, and site templates"; reports "AI visibility (citations and share of voice)" and "sponsorship deliverables"; tests how "YouTube, social, community participation and earned mentions contribute to discovery"; experience with "Profound or a comparable platform".Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
  • 17

    Centerfield's AI-Powered Sales page asks "Does your sales AI run on real data?", and Stadium turns "billions of real-time signals" into consumer profiles. Brands building their own agents need that context.

    High impactHigh effort First result in 4 quarters SVP

    First action

    Define the minimum signal set and consent model.

    How to measure it

    Paying pilots

    Now
    –
    Target
    2
    By
    4 quarters

    Steps

    1. 1

      Define signals

      Consented fields only.

      SVP, Product 1 month

    2. 2

      Privacy review

      Consent and state laws.

      Legal 1 month

    3. 3

      Build the API

      Secure feed.

      Data Engineer 1 quarter

    4. 4

      Pilot

      Two clients.

      Senior Product Manager, AI 1 quarter

    5. 5

      Price

      Per enriched interaction.

      SVP, Product 1 month

    6. 6

      Scale

      Self-serve onboarding.

      Senior Product Manager, AI 1 quarter

    First result
    4 quarters
    Cost
    Engineering and legal
    Owner
    SVP, Product

    Smallest test

    Interview five clients building agents.

    Why it works

    Package an API or data feed that gives a brand's agent consented intent signals for a consumer at the moment of contact, priced per enriched interaction, piloted with two clients.

    It sells Centerfield's data to the many brands building agents, not only to those buying full programs.

    Risks and how to handle them

    • Privacy risk

      Only consented, minimal data.

    Evidence

    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
    • HiringSenior Product Manager, AI (posted September 17, 2026): leads "agentic applications that enhance both internal operations and partner capabilities", such as "an omnichannel agent that can intelligently engage with consumers across multiple touchpoints for a seamless sales interaction"; defines "KPIs that measure adoption, efficiency gains, and partner enablement".Source
    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
  • 18

    Centerfield owns social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz, which reach "early-journey consumers, open to influence". Brands want reach before the search starts.

    Medium impactHigh effort First result in 3 quarters VP

    First action

    Pick three social brands and one test client.

    How to measure it

    Social program revenue

    Now
    –
    Target
    First $1M
    By
    3 quarters

    Steps

    1. 1

      Pick brands

      Three social brands.

      VP, Content 2 weeks

    2. 2

      Define offer

      Formats and pricing.

      VP, Content 1 month

    3. 3

      Measure lift

      Search and AI mentions.

      Data Engineer 1 quarter

    4. 4

      Sell

      To current clients.

      Account Manager, Retail ongoing

    5. 5

      Disclose

      Clear sponsorship labels.

      Legal ongoing

    6. 6

      Report

      Lift per campaign.

      Data Engineer per campaign

    First result
    3 quarters
    Cost
    Content production
    Owner
    VP, Content

    Smallest test

    Run one sponsored series.

    Why it works

    Package a branded content offer across the social brands with measured lift on search demand and AI mentions, sold alongside performance programs.

    It monetizes reach Centerfield already owns and feeds the early stage of the funnel it sells.

    Risks and how to handle them

    • Audience trust

      Label sponsored content clearly.

    Evidence

    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source
    • Your websiteAI Discovery Report ("The Trust Architecture Behind AI Visibility", April-May 2026): "Based on 1.2M citations across ChatGPT, Gemini, and Claude"; "Brand-owned content is rarely cited. Earned media accounts for approximately 34% of citations"; buyers "form shortlists inside AI interfaces"; on one site "AI-referred sessions converted 40% higher than organic on key events and 60% higher on monetized clicks". The AI Discovery Services page offers brands a form to "Request editorial consideration" and cites "+527% YoY growth in AI referral traffic".Source
  • 19

    Centerfield staffs bilingual English and Spanish QA in Jamaica and runs a Medicare agency with 400+ agents. Spanish-speaking shoppers in insurance and Medicare are a large audience with fewer comparison sites.

    Medium impactHigh effort First result in 3 quarters VP

    First action

    Size Spanish search demand for the top 50 insurance topics.

    How to measure it

    Monthly Spanish calls

    Now
    –
    Target
    5,000
    By
    3 quarters

    Steps

    1. 1

      Size demand

      Top topics.

      Director of Organic Growth & AI Discovery 2 weeks

    2. 2

      Translate

      Top 30 pages.

      VP, Content 1 quarter

    3. 3

      Route calls

      Bilingual agents.

      Sales Leader 1 month

    4. 4

      Compliance

      Spanish scripts and disclosures.

      Sr. Medicare Compliance Manager 1 month

    5. 5

      Launch

      Two brands.

      VP, Content 1 month

    6. 6

      Measure

      Calls and conversions.

      Data Engineer monthly

    First result
    3 quarters
    Cost
    Translation and staff
    Owner
    VP, Content

    Smallest test

    Translate five pages and test.

    Why it works

    Launch Spanish sections on AutoInsurance.com and TheSeniorList.com for the top topics, route Spanish calls to bilingual agents, and measure conversion and compliance.

    An underserved audience means cheaper visibility and new call volume for clients.

    Risks and how to handle them

    • Translation quality

      Native-speaker review.

    Evidence

    • HiringOther open roles: a Sr. Medicare Compliance Manager for QuoteManage (posted October 12) to embed CMS and state rules "into our sales workflows, telesales systems, CRM platforms, and AI quality assurance platforms" with "real-time agent guidance, speech analytics, automated auditing tools"; a Data Engineer (Los Angeles); and Jamaica operations roles (Mission Control Specialist and Analyst, Sales Leaders, Quality Assurance Analysts, including a bilingual English and Spanish QA analyst). Every post: Centerfield's brands "reach more than 150 million in-market shoppers annually", powered by "our proprietary Dugout platform".Source
    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source
    • Your websiteBrands page (/audiences): about 29 owned digital and social brands, including Business.com, BroadbandNow, Security.org, SafeHome.org, AutoInsurance.com, Savings.com, Savoo, TheSeniorList.com, SeniorLiving.org, InMyArea, Cordcutting.com and social brands such as Bad Parenting Moments, TwentyTwoWords and Magiquiz. Why Centerfield names three platforms: Stadium (consumer profiles), Dugout (conversion) and Bullpen (agentic optimization), and says "Most brands pay us only when we deliver verified revenue".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Real Chrome visitors pass Core Web Vitals on centerfield.com, but in Google's mobile lab test the H1 appears at 10.4 s, 13 third-party services load (Google Tag Manager alone 461 KB) and desktop shows 2 seconds of blocking time.

    Medium impactLow effort First result in 2 weeks Web Publishing engineer

    First action

    List every tag and its owner.

    How to measure it

    Mobile performance score

    Now
    –
    Target
    80
    By
    1 quarter

    Steps

    1. 1

      List tags

      Owner and purpose.

      Corporate Marketing lead 2 days

    2. 2

      Remove unused

      No owner, no tag.

      Web Publishing engineer 2 days

    3. 3

      Delay the rest

      After load.

      Web Publishing engineer 3 days

    4. 4

      Fix errors

      Console and accessibility.

      Web Publishing engineer 2 days

    5. 5

      Retest

      PageSpeed mobile.

      Web Publishing engineer 1 hour

    6. 6

      Repeat on brands

      Top three brands.

      Director of Organic Growth & AI Discovery 1 month

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Publishing engineer

    Smallest test

    Remove one unused tag this week.

    Why it works

    Review tags with marketing, remove unused pixels, delay ad and intent tags until after the page loads, and fix the two console errors and the contrast and tap-target issues. Recheck PageSpeed after each change.

    A faster first view helps the CMOs who open links on phones, and the same tag review cleans up the brand sites.

    Risks and how to handle them

    • Losing attribution

      Keep tags that feed active campaigns.

    Evidence

    • Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 1.2 s, INP 56 ms, CLS 0 at the 75th percentile, LCP 14% faster than before). In the mobile lab test the score is 54 and the H1 appears at 10.4 s; desktop shows 2.0 s of blocking time; 13 third-party services load, Google Tag Manager alone 461 KB, with 197 KB of unused JavaScript and two console errors.Source
  • 21

    Most of Centerfield's open roles are in Jamaica: Mission Control specialists and analysts, sales leaders and QA analysts. Call quality is what insurance buyers worry about, and the site says little about who handles the calls.

    Medium impactLow effort First result in 1 quarter Corporate Marketing lead

    First action

    Film one day at Mission Control.

    How to measure it

    Deals citing the page

    Now
    –
    Target
    20%
    By
    2 quarters

    Steps

    1. 1

      Plan the story

      Training to QA.

      Corporate Marketing lead 2 weeks

    2. 2

      Film

      Mission Control and floor.

      Social team 1 week

    3. 3

      Add numbers

      QA and compliance scores.

      Sr. Medicare Compliance Manager 1 week

    4. 4

      Publish

      Page and video.

      Corporate Marketing lead 1 week

    5. 5

      Use in sales

      Insurance decks.

      Account Manager, Retail ongoing

    6. 6

      Use in hiring

      Jamaica careers page.

      People Operations ongoing

    First result
    1 quarter
    Cost
    Production
    Owner
    Corporate Marketing lead

    Smallest test

    Write the page outline.

    Why it works

    Publish a page and short video on the Jamaica centers: training, QA scoring, Mission Control monitoring and compliance checks, with quality numbers. Use it in sales and recruiting.

    Showing the quality system builds buyer trust and helps hiring at the same time.

    Risks and how to handle them

    • Privacy of staff and callers

      No customer data on screen.

    Evidence

    • HiringOther open roles: a Sr. Medicare Compliance Manager for QuoteManage (posted October 12) to embed CMS and state rules "into our sales workflows, telesales systems, CRM platforms, and AI quality assurance platforms" with "real-time agent guidance, speech analytics, automated auditing tools"; a Data Engineer (Los Angeles); and Jamaica operations roles (Mission Control Specialist and Analyst, Sales Leaders, Quality Assurance Analysts, including a bilingual English and Spanish QA analyst). Every post: Centerfield's brands "reach more than 150 million in-market shoppers annually", powered by "our proprietary Dugout platform".Source
    • Your websiteInsurance Services: "Exclusive live transfers, pre-screened for fit" and "Pay-per-call pricing"; QuoteManage, a Medicare Advantage agency "with 400+ agents"; "1M+ Senior Interactions Annually"; compliance badges HIPAA, CMS Compliant, TCPA, SOC 2 and Google Policy; a three-step scoping form. AI-Powered Sales: "Based on 260,000+ real sales calls analyzed"; voice, chat and RCS agents.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Centerfield did not commission, review or endorse it, and Programmable is not affiliated with Centerfield. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Centerfield runs its business.

Something wrong, or do you represent Centerfield? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Fix the zeroed stats, align the numbers, connect the brands in schema, case-study pages, an instant AI check and report links; trim tags.

  2. Days 31 to 6010 ideas

    Earned-mention tests, AI traffic tracking, the agent calculator, fast lead response, agent pilots, the RCS demo, cross-selling AI Discovery, the trust page and the social series; the Jamaica quality story.

  3. Days 61 to 904 ideas

    Commit to the AI citation index, an intent data feed, a social brands program and Spanish-language brands.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value paying for verified results. The most cited problem: paid media costs rising.

  • High-intent consumers from owned comparison sites
  • Disappearing from AI answers
  • In their words: “cost per sale”

Market

Competitive landscape

4 competitors compared: QuinStreet, MediaAlpha, EverQuote and Red Ventures.

  • Gap to exploit: Measured AI citation share by category
  • QuinStreet: Less focus on AI sales agents
  • MediaAlpha: Insurance-centred

Hiring signals

Centerfield is betting on AI discovery and agentic sales.

  • Director of Organic Growth & AI Discovery: AI-search visibility across 10 brands. Ideas 1, 3, 5, 7, 8, 16.
  • Senior Product Manager, AI: Omnichannel agentic sales. Ideas 11, 12, 17.
  • Account Manager, Retail: Insurance agent books on cost per policy. Ideas 9, 13.

From the team that wrote this playbook

All products
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