Dutchie growth playbook

Fix the three hub labels and the four outdated search descriptions today, and make the hub read its labels from the state pages so they cannot drift again. Then add a "Marketing and loyalty rules" section to each state page, written and dated by the compliance team: what dispensaries may say in ads, texts and emails, loyalty and discount limits, and age-gating. Link it from the Loyalty & Marketing page and give AEs a one-page version of each state for their territory.

Accurate state pages are the reason dispensary operators bookmark a vendor, and every state change is a reason to call. A marketing-rules section also makes Loyalty & Marketing easier to sell and to use, because operators' first question about texting customers is what their state allows.

[ ] Ohio, Minnesota, Delaware tagged Adult Use on the hub
[ ] Ohio description: adult-use market, Division of Cannabis Control
[ ] Delaware, Minnesota, Rhode Island descriptions updated
[ ] Hub label read from each page's market status
[ ] "Marketing and loyalty rules" section, five states first
[ ] Link from Loyalty & Marketing
[ ] AE territory one-pagers (Illinois, Northern California first)
[ ] Quarterly review owner per state

• Rules sections read as legal advice

  Keep the existing disclaimer and link to each regulator's own rules.

• States change rules often

  Show the review date and assign an owner per state.

• Your websiteState-law hub (/business/state-laws, checked October 21, 2026): the state list tags Ohio, Minnesota and Delaware as "Medical", while Dutchie's own state pages (each "Last reviewed: June 14, 2026" by its compliance team) show them as "Adult Use": Ohio "Adult-use sales launched on 8/6/2024", Delaware "adult-use retail sales have launched", Minnesota "Medical & Recreational".Source
• Your websiteState pages' search descriptions lag the pages: Ohio's reads "Unlock Ohio's Medical Cannabis Market ... set by the Ohio Board of Pharmacy" while the page names the Division of Cannabis Control; Delaware's mentions "upcoming changes in 2024"; Minnesota's "upcoming adult-use laws"; Rhode Island's "future adult-use markets". The 42 state pages cover market status, traceability, purchase limits, taxes and delivery; only 5 mention advertising at all, and none has a section on marketing or messaging rules.Source
• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• HiringAccount Executive, Illinois and Account Executive, Northern California (both posted October 20, 2026): own "the entire sales process from beginning to end", run online and in-person demos, travel up to 50% in territory, and "Become an expert on the Illinois Cannabis market"; base pay $144,000-188,000.Source
• HiringBusiness Development Representative (remote, posted September 21, 2026): outbound across the whole US to "the full universe of non-Dutchie licensed dispensaries", at least 50 calls a day on Gong sequences, qualifying with MEDDPICC and "Dutchie's 4-Part Framework (Why Change / Why Dutchie / Why Now / Who Can Make It Happen)"; also owns "the rework of stale inbound leads" and attends "B2B events and trade shows".Source

Turn the consultant's Hex analysis into a monthly email and Admin card per account: workflows not switched on (win-back, birthday, post-purchase), share of customers reachable by text or email, members vs non-members spend, and an estimate of revenue missed against similar stores. Each card links to a one-click template and a booking link for the consultant.

Owners act on their own numbers, and the same report tells the Solutions team who to call first. It turns a one-to-one service into a one-to-many program.

• Estimates look inflated

  Compare with similar stores in the same state and show the method.

• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source
• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

Write a factual page per rival: POS, e-commerce, payments, loyalty and messaging, compliance sync, migration help and timelines, with a switching checklist and a customer quote. Add a "moving your loyalty program" page for stores leaving a standalone tool. Give BDRs the links for their sequences.

Buyers comparing platforms search by name, and a clear page answers "Why change" before the first call.

• Out-of-date claims about rivals

  Date each page and cite sources.

• HiringBusiness Development Representative (remote, posted September 21, 2026): outbound across the whole US to "the full universe of non-Dutchie licensed dispensaries", at least 50 calls a day on Gong sequences, qualifying with MEDDPICC and "Dutchie's 4-Part Framework (Why Change / Why Dutchie / Why Now / Who Can Make It Happen)"; also owns "the rework of stale inbound leads" and attends "B2B events and trade shows".Source
• Your websiteSitemap (/business, 430 URLs, checked October 21, 2026): 259 blog posts and 30 content-hub articles; no pages comparing Dutchie with other POS or loyalty vendors; overlapping guides (three on switching POS systems, two on email marketing, two on holiday marketing, two on New York delivery); weekly news posts from 2022-2023; the state-law hub promotes "The 2022 Cannabis POS Buyer's Guide".Source
• Competitor researchRivals' own homepages: Treez, "dispensary POS, cashless payments, retail analytics, ecommerce and loyalty in one system"; Flowhub, "POS, payments, ecommerce, loyalty, and AI"; Cova, "dispensary POS, payments, inventory, compliance & ecommerce"; Springbig, "AI-Powered MarTech for Regulated Industries"; AIQ, "Marketing, Loyalty, and Ecommerce Software".See the research Source
• Your websiteCase studies page: seven stories - North Shore Dispensary (58% higher loyalty purchase frequency), Luxury Leaf (73% repeat visit rate), The Highly Connected (online orders doubled), The Botanist (+49% new online customers), Pecos Valley (17 dispensaries), Garden Remedies (9.5% more online sales) and CANA Craft (94% year-over-year GMV). None reports messaging revenue from SMS, MMS or email.Source

Pick one page per topic, merge the best content into it, redirect the others, and update the buyer's guide to 2026 with Consumer AI, Pay by Bank and loyalty questions. Retire or noindex the 2022-2023 weekly news posts.

One strong page ranks better than three weak ones, and fresh buyer's guides catch dispensaries at the moment they are choosing.

• Losing a page that ranks

  Redirect to the closest match and keep its best section.

• Your websiteSitemap (/business, 430 URLs, checked October 21, 2026): 259 blog posts and 30 content-hub articles; no pages comparing Dutchie with other POS or loyalty vendors; overlapping guides (three on switching POS systems, two on email marketing, two on holiday marketing, two on New York delivery); weekly news posts from 2022-2023; the state-law hub promotes "The 2022 Cannabis POS Buyer's Guide".Source
• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source

Show the referral offer in Dutchie Admin after milestones (first month on L&M, a record sales day, a successful app launch), add it to the consultant's hand-off playbook, and offer Certified Partners a tracked link.

Referrals from peers close faster in a tight-knit industry, and timing the ask lifts response.

• Low-quality referrals

  Pay only on closed, live stores as today.

• Your websiteReferral page: "$500 for every eligible Point of Sale referral and $200 for Ecommerce", paid when the referred shop rings its first sale, if it signs within 90 days; the page is linked from the Resources menu and footer.Source
• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• Your websiteSEO and Certified Partner pages: Dutchie sells built-in SEO ("fast load speeds, mobile-first design" and "Core Web Vitals"), citing The Botanist's 44% better non-brand ranking and 55% more organic clicks; Certified Partners such as Hashly, Deeproots Partners, Range Marketing and Bud Authority build custom E-Commerce Pro sites and SEO.Source

Segment old inbound leads by state and product interest. Write a sequence per segment: Voice AI for stores that asked about phones or staffing, state-change briefs for stores in Ohio, Minnesota and Delaware, Pay by Bank for cash-heavy stores. Track meetings booked per segment.

A specific reason to reply beats a generic check-in, and stale leads already know the brand.

• Contacts have changed

  Verify the decision-maker before the sequence.

• HiringBusiness Development Representative (remote, posted September 21, 2026): outbound across the whole US to "the full universe of non-Dutchie licensed dispensaries", at least 50 calls a day on Gong sequences, qualifying with MEDDPICC and "Dutchie's 4-Part Framework (Why Change / Why Dutchie / Why Now / Who Can Make It Happen)"; also owns "the rework of stale inbound leads" and attends "B2B events and trade shows".Source
• Press releaseJune 15, 2026: Dutchie announced Consumer AI, "a new suite of four AI products extending Dutchie POS and E-commerce", for "more than 6,500 dispensaries across North America with more than $100B in transactions processed"; the CEO said retailers must navigate "one of the most complex regulatory environments".Source
• Your websiteState-law hub (/business/state-laws, checked October 21, 2026): the state list tags Ohio, Minnesota and Delaware as "Medical", while Dutchie's own state pages (each "Last reviewed: June 14, 2026" by its compliance team) show them as "Adult Use": Ohio "Adult-use sales launched on 8/6/2024", Delaware "adult-use retail sales have launched", Minnesota "Medical & Recreational".Source

Build a market page for each territory: state rules summary, Dutchie customers there (with permission), the integrations and traceability system used, and the AE's booking link. Use it in every territory email and event.

Local proof sells in a regulated, state-by-state industry, and it gives new AEs credibility on day one.

• Customers decline to be named

  Use results by region without names.

• HiringAccount Executive, Illinois and Account Executive, Northern California (both posted October 20, 2026): own "the entire sales process from beginning to end", run online and in-person demos, travel up to 50% in territory, and "Become an expert on the Illinois Cannabis market"; base pay $144,000-188,000.Source
• Your websiteState-law hub (/business/state-laws, checked October 21, 2026): the state list tags Ohio, Minnesota and Delaware as "Medical", while Dutchie's own state pages (each "Last reviewed: June 14, 2026" by its compliance team) show them as "Adult Use": Ohio "Adult-use sales launched on 8/6/2024", Delaware "adult-use retail sales have launched", Minnesota "Medical & Recreational".Source
• Your websiteCase studies page: seven stories - North Shore Dispensary (58% higher loyalty purchase frequency), Luxury Leaf (73% repeat visit rate), The Highly Connected (online orders doubled), The Botanist (+49% new online customers), Pecos Valley (17 dispensaries), Garden Remedies (9.5% more online sales) and CANA Craft (94% year-over-year GMV). None reports messaging revenue from SMS, MMS or email.Source

Choose three consultant engagements with clear results, measure messaging revenue, repeat visits and opt-out rates before and after, and publish them with the workflows used.

Proof of revenue from messaging persuades both new buyers and under-using customers.

• Results take time

  Report 60-day results first and update later.

• Your websiteCase studies page: seven stories - North Shore Dispensary (58% higher loyalty purchase frequency), Luxury Leaf (73% repeat visit rate), The Highly Connected (online orders doubled), The Botanist (+49% new online customers), Pecos Valley (17 dispensaries), Garden Remedies (9.5% more online sales) and CANA Craft (94% year-over-year GMV). None reports messaging revenue from SMS, MMS or email.Source
• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

Make each playbook a template in the product: a named campaign plan (new-member welcome, win-back, slow weekday) with pre-built segments, workflows and AI copy within compliance guardrails, plus a short video. Track which templates customers launch.

Templates spread expert work to every account and make adoption a click, not a project.

• One size does not fit every state

  Tag each template with state notes from the rules sections.

• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source
• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source

Log every rejection reason from the past year, turn them into a pre-submission checklist and a ready-made set of store listing text and age-gating screens that pass review, and track time from contract to live app.

Fewer rejections mean apps go live sooner and push marketing starts earlier.

• Store policies change

  Review the checklist every quarter.

• HiringImplementation Strategist (remote, open): "the first real experience a new customer has with our platform", owning onboarding across POS, E-Commerce, Loyalty & Marketing and Mobile App, and managing "white-label mobile app submissions and releases through App Store Connect and Google Play Console, including handling rejections and suspensions".Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

Add a step to onboarding: switch on welcome, birthday and win-back workflows with approved copy, and set up text and email opt-in at checkout. Report adoption at day 30 to customer success.

Stores that start using loyalty early are less likely to become the under-engaged accounts the consultant must rescue.

• Store not ready to message

  Switch on workflows but start sending after opt-ins reach a threshold.

• HiringImplementation Strategist (remote, open): "the first real experience a new customer has with our platform", owning onboarding across POS, E-Commerce, Loyalty & Marketing and Mobile App, and managing "white-label mobile app submissions and releases through App Store Connect and Google Play Console, including handling rejections and suspensions".Source
• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

At the end of each demo call, the agent offers to text a booking link (with consent). Give the number its own tracking, and show a short form beside it for callers who want a follow-up. Report demos from callers.

Callers have already tried the product, so they are warm leads.

• Consumers call the number

  Ask early if the caller runs a dispensary.

• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source
• Press releaseJune 15, 2026: Dutchie announced Consumer AI, "a new suite of four AI products extending Dutchie POS and E-commerce", for "more than 6,500 dispensaries across North America with more than $100B in transactions processed"; the CEO said retailers must navigate "one of the most complex regulatory environments".Source

Cut unused JavaScript on the marketplace home, reserve space for the text that shifts, and defer non-critical tags. Re-test weekly and publish the before-and-after as proof for E-Commerce sales.

Faster pages lift shopper conversion, and passing your own test backs up the SEO pitch.

• Feature work competes

  Set a performance budget per release.

• Google PageSpeeddutchie.com (the shopper marketplace home, October 21, 2026): mobile score 63; real Chrome visitors fail Core Web Vitals on all three (LCP 3.5 s, INP 367 ms, CLS 0.15); 3.1 MB with 2.9 MB of JavaScript, about 1.4 MB unused; the largest element is the line "Browse real-time menus, order ahead for pickup, or get delivery".Source
• Your websiteSEO and Certified Partner pages: Dutchie sells built-in SEO ("fast load speeds, mobile-first design" and "Core Web Vitals"), citing The Botanist's 44% better non-brand ranking and 55% more organic clicks; Certified Partners such as Hashly, Deeproots Partners, Range Marketing and Bud Authority build custom E-Commerce Pro sites and SEO.Source
• Your websiteE-Commerce page: shoppers spend "17% more per order online vs in-store", "3.3M monthly e-commerce transactions on Dutchie", "Up to 60% of customers choose social sign-on"; abandoned cart recovery and back-in-stock alerts.Source

Add an L&M certification for partners: training, template access, and a tracked referral. Certified partners run campaigns for stores that lack staff, and Dutchie tracks messaging revenue by partner.

Partners extend the consultant team at no headcount cost.

• Partner quality varies

  Certify on results, review yearly.

• Your websiteSEO and Certified Partner pages: Dutchie sells built-in SEO ("fast load speeds, mobile-first design" and "Core Web Vitals"), citing The Botanist's 44% better non-brand ranking and 55% more organic clicks; Certified Partners such as Hashly, Deeproots Partners, Range Marketing and Bud Authority build custom E-Commerce Pro sites and SEO.Source
• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source
• Your websiteReferral page: "$500 for every eligible Point of Sale referral and $200 for Ecommerce", paid when the referred shop rings its first sale, if it signs within 90 days; the page is linked from the Resources menu and footer.Source

Give each show its own QR code that enrolls visitors in a demo sequence and a state-rules brief, run a live demo of the loyalty flow, and report pipeline by show.

Booth visitors try the product themselves and Dutchie measures which shows pay off.

• Low scan rates

  Offer a useful item, such as the state brief.

• HiringBusiness Development Representative (remote, posted September 21, 2026): outbound across the whole US to "the full universe of non-Dutchie licensed dispensaries", at least 50 calls a day on Gong sequences, qualifying with MEDDPICC and "Dutchie's 4-Part Framework (Why Change / Why Dutchie / Why Now / Who Can Make It Happen)"; also owns "the rework of stale inbound leads" and attends "B2B events and trade shows".Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

Use the consultant's first quarter of engagements to define the rules: which signals predict upside, which campaign to run, and when. Build them into Nexus as weekly suggested actions with one-click launch, and measure lift against stores without suggestions.

It scales a scarce skill to every store and gives Nexus a clear revenue outcome.

• Bad suggestions erode trust

  Start with conservative rules and owner approval.

• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source
• HiringThe same post: the consultant reviews "customer data, demographics, local market trends, competitive landscape, and state-specific regulations", builds "SOPs and marketing playbooks tailored to each customer", stays engaged after launch, and is a key lever "in reducing churn among underengaged, at-risk accounts". Variable pay is tied to "customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction". Reports to the Director, Solutions.Source
• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source
• HiringEngineering hiring: a Manager, Engineering (posted October 8, 2026) leading 4-8 engineers with "modern agentic coding practices", and a Staff Engineer for "enterprise-grade retail software at scale": "The world of cannabis changes constantly, and we optimize our process for meeting that need".Source

Store each state's marketing rules from the new page sections as data. The Campaign Builder flags copy or offers that conflict, cites the rule, and logs approvals.

Fear of breaking rules is a reason stores under-use messaging; built-in checks remove it.

• False sense of security

  Keep the merchant-responsibility notice and owner approval.

• Your websiteState pages' search descriptions lag the pages: Ohio's reads "Unlock Ohio's Medical Cannabis Market ... set by the Ohio Board of Pharmacy" while the page names the Division of Cannabis Control; Delaware's mentions "upcoming changes in 2024"; Minnesota's "upcoming adult-use laws"; Rhode Island's "future adult-use markets". The 42 state pages cover market status, traceability, purchase limits, taxes and delivery; only 5 mention advertising at all, and none has a section on marketing or messaging rules.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source
• Press releaseJune 15, 2026: Dutchie announced Consumer AI, "a new suite of four AI products extending Dutchie POS and E-commerce", for "more than 6,500 dispensaries across North America with more than $100B in transactions processed"; the CEO said retailers must navigate "one of the most complex regulatory environments".Source

Publish a quarterly index by state: basket size, category mix, cashless share and loyalty share, in aggregate. Give AEs state cuts and invite press and operators to a webinar.

Regular original data earns press, links and AI citations, and gives sales a reason to call.

• Identifiable stores

  Suppress small groups.

• Your websiteThe 2026 4/20 Report (June 3, 2026), from Dutchie transaction data: "~2.5x Volume vs. typical Monday", "~3x Cashless payment adoption", "~4 Items per basket, up ~50%".Source
• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source
• HiringAccount Executive, Illinois and Account Executive, Northern California (both posted October 20, 2026): own "the entire sales process from beginning to end", run online and in-person demos, travel up to 50% in territory, and "Become an expert on the Illinois Cannabis market"; base pay $144,000-188,000.Source

Let brands fund point boosts or bundles across opted-in stores through Connect, within each state's rules, with results reported to both sides.

A two-sided program brings brands to Connect and makes L&M more valuable to stores.

• Rules on brand-funded promotions vary

  Launch only where compliance approves.

• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source
• Your websiteLoyalty & Marketing Pro page: loyalty members "spend 20-30% more per order when they redeem points"; win-back, refer-a-friend, birthday and post-purchase workflows; an "AI Campaign Builder" that "drafts on-brand copy with compliance guardrails built in"; channel waterfalls (email, SMS, then push); dynamic marketing URLs for attribution; Smart Sending inside "a 2-hour window"; unique QR codes per event that auto-enroll customers; 30+ segment attributes.Source

Publish a free short course on budtender basics (compliance at checkout, loyalty sign-up, product knowledge), with a certificate. Owners sign up their teams; Dutchie gets contacts at stores it does not serve yet.

Training content reaches the people who use the POS daily and brings owners to Dutchie.

• Seen as a sales trick

  Keep the course useful on any POS.

• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source
• Your websiteSitemap (/business, 430 URLs, checked October 21, 2026): 259 blog posts and 30 content-hub articles; no pages comparing Dutchie with other POS or loyalty vendors; overlapping guides (three on switching POS systems, two on email marketing, two on holiday marketing, two on New York delivery); weekly news posts from 2022-2023; the state-law hub promotes "The 2022 Cannabis POS Buyer's Guide".Source

Show an exact running total by cause and by state, and give each participating store a shareable card with its own total.

Specific impact numbers earn press and local goodwill, and stores like sharing them.

• Store totals are small

  Show cumulative and shopper count.

• Your websiteBusiness homepage: "Trusted by over 6,500 dispensaries", "$100B Transactions Processed", "1M daily transactions", "Millions in social impact donations"; new Consumer AI (Voice AI, Register Co-Pilot, Agentic Commerce, Consumer Pulse) with a public number to "Call our AI agent"; Nexus and Connect marked "coming soon"; Dutchie MCP in early access.Source

Offer POS customers on a separate loyalty tool a 60-day test: run one L&M workflow alongside their tool and compare revenue per message. The consultant sets it up.

A fair test with their own data is more persuasive than a pitch, and moving them consolidates spend on Dutchie.

• Damages partner relations

  Keep integrations supported for stores that stay.

• Your websiteIntegrations page: "over 100 technology partners" in categories including Loyalty and Marketing; AlpineIQ is listed as a loyalty integration.Source
• Competitor researchRivals' own homepages: Treez, "dispensary POS, cashless payments, retail analytics, ecommerce and loyalty in one system"; Flowhub, "POS, payments, ecommerce, loyalty, and AI"; Cova, "dispensary POS, payments, inventory, compliance & ecommerce"; Springbig, "AI-Powered MarTech for Regulated Industries"; AIQ, "Marketing, Loyalty, and Ecommerce Software".See the research Source
• HiringMarketing Strategy Consultant I (Solutions team, remote, posted October 6, 2026): "Many dispensaries have already purchased Loyalty & Marketing but have barely scratched the surface of what it can do for their business, and are often leaving significant GMV and messaging revenue (SMS, MMS, email) on the table." The consultant uses Hex or similar tools to find the accounts with the most untapped opportunity, then helps them configure campaigns and workflows hands-on.Source