Cloudflare is hiring a Growth Sales director to win AI startups "at inception" through the VC ecosystem. The Startups page is where those founders land, and its two valuable tiers ($100k and $350k in credits) both require being "Funded by an affiliated partner", yet the page never says who the partners are. A founder backed by a fund on the list cannot tell they qualify for 10 to 35 times more credits than the $10k tier, and the funds themselves have nothing to share with their portfolio.
First action
Publish the current partner list on the Startups page.
How to measure it
Tier 1 and 2 applications
- Now
- –
- Target
- +50%
- By
- 90 days
Steps
Confirm the list
Current affiliated partners and which tier each unlocks.
Startup Program team 2 days
Legal check
Permission to name each fund.
Legal 3 days
Publish
List and "Is my investor a partner?" search on /startups/.
Web team 2 days
Partner links
Co-branded page and tracked application link per fund.
Systems Engineer, Growth Engineering 1 week
Send the kit
One-page summary and link to each fund's platform team.
Director, Growth Sales (AI & Digital Natives) 1 week
Route fast
Partner-link applicants to Growth Sales within one business day.
Senior GTM Analytics Manager 2 days
Collect requests
"My investor is not listed" form feeds the partner pipeline.
Director, Growth Sales (AI & Digital Natives) ongoing
Why it works
Publish the affiliated partner list on the Startups page (with a search box: "Is my investor a partner?"), give every partner a co-branded page and tracked application link, and send a short kit to each fund's platform team. Route applicants from partner links to the Growth Sales team within a day, and add a "my investor is not listed" request so new funds become a lead source.
Founders choose infrastructure early and rarely move. Making the higher tiers visible through investors turns each fund into a distribution channel, which is exactly what the new director is hired to build.
Ready to use
ChecklistStartup partner launch list
[ ] Partner list on /startups/ with "Is my investor a partner?" search [ ] Which tier each partner unlocks [ ] Co-branded page per partner fund [ ] Tracked application link per fund (UTM + partner id) [ ] Kit for fund platform teams: tiers, credits, how to apply [ ] One-business-day routing to Growth Sales [ ] "My investor is not listed" request form
Risks and how to handle them
Funds do not want to be listed
List only funds that agree; describe the rest as "and more".
More applications than the team can review
Auto-approve Tier 3 and prioritise partner-backed applicants.
Evidence
- Your websiteStartups page (checked October 21, 2026): credits of "$10k", "$100k" and "$350k"; the $100k and $350k tiers both require "Funded by an affiliated partner", but the page names no partner and links only to the general partner pages; the FAQ says tiers were raised from $5,000 and $250,000, that upgrades are "case-by-case" by email, and "AI Gateway: Temporarily not covered by credits"; Workers AI is covered up to $2,500, $10,000 or $50,000 by tier.Source
- HiringDirector, Growth Sales (AI & Digital Natives) (posted October 5, 2026): leads "acquisition and expansion of our fastest-growing Startup accounts", needs "deep familiarity with the VC ecosystem to capture high-growth startups at inception", knows "how to identify high-potential, self-serve developer accounts and seamlessly transition them into enterprise expansions", and will "Act as a key executive sponsor for high-growth startups, founders, and VC partners".Source
- Your websiteThe pricing page carries customer story tabs for Character.AI, Discord, DoorDash, Intercom, Leagued, Liveblocks, Lovable, npm, Seated, Shopify, SiteGPT and Zendesk; the sitemap has case-study pages for Discord and Liveblocks but none for Character.AI, Lovable or SiteGPT.Source