Code Four growth playbook

Add a "Compliance by state" section to the laws page and a matching block on the Report page: a table with each SB 524 and SB 180 requirement, what Report does (for example, versioned first draft kept for the agency's retention period, audit log of user and source footage, configurable disclosure line on every page, officer e-signature before export, contract terms limiting vendor use of data), and what the agency still has to do (adopt a written policy). Offer a downloadable one-page version and a sample agency policy for procurement files. If Report does not yet insert the disclosure line or name the program on every page, ship that first as a template setting. Link the table from the Axon and Policereports.ai comparison pages and from every California and Utah case study.

Compliance is now a purchase condition in California and Utah, and the agency's records unit, city attorney and DA all ask the same question. A rival already claims readiness, so silence reads as a gap. Code Four already built most of the controls; writing them down turns existing engineering into a sales asset and gives the AE a document to send after every demo.

[ ] Program named on each page or in the body
[ ] Disclosure line: "This report was written either fully or in part using artificial intelligence."
[ ] Officer signature verifying the facts before export
[ ] First AI-only draft kept as long as the official report
[ ] Audit trail: who used AI and which video or audio was used
[ ] Vendor data limits written into the contract
[ ] Agency's own written policy (sample provided)
[ ] Utah SB 180: policy, AI-content marking, author attestation

• The table reads as legal advice

  Describe product behaviour only and tell agencies to confirm with their counsel.

• A requirement Report does not yet meet

  Say so plainly with a ship date; honesty here is the selling point.

• Your websiteAI police report laws page (checked against sources October 18, 2026): tracks "12 actions across 11 states"; lists California SB 524's requirements (written agency policy, the line "This report was written either fully or in part using artificial intelligence.", officer attestation, preserving the AI draft, a usage log, vendor data limits) and Utah SB 180's (policy, AI-content marking, author attestation); has a seven-item readiness checklist; its only product claim is "In Code Four Report, each fact in a narrative points back to the clip and timestamp it came from, and nothing is final until the officer approves it." States are in-page anchors, with no separate state pages.Source
• Public recordCalifornia Penal Code §13663 (SB 524, in force since January 1, 2026): AI-assisted reports must identify the AI program used and state "This report was written either fully or in part using artificial intelligence"; the officer signs to verify the facts; the first draft produced solely by AI is kept as long as the official report; the agency keeps an audit trail identifying who used AI and the video or audio used; vendors may not share, sell or reuse agency data except for the agency's purposes or a court order.Source
• Your websiteSecurity page: "Report drafts are versioned, maintaining a complete history of changes. Previous versions remain accessible for audit purposes"; "Comprehensive audit logs track user actions including logins, data access, report generation, edits, and approvals"; logs "retained according to customer configuration"; AWS GovCloud "for eligible deployments". No state law is mentioned.Source
• Your websiteReport product page and the AI police report writing solution page: "Draft requires officer verification before export", "Source-linked timestamps available", agency templates and terminology rules, works with Axon, LensLock, i-PRO and Motorola cameras. Neither page mentions an AI disclosure line, first-draft retention, SB 524, Utah, pricing or a trial; the only call to action is a demo.Source
• Competitor researchPolicereports.ai homepage: "Ready for AI disclosure laws like California SB 524 and Utah SB 180"; each report keeps "a history of its sources, edits, and sign-off"; published customer results (Tooele County Sheriff's Office "5,191 hours back in year one"; Nampa PD 13,846 hours and $553K saved); a savings calculator; "Free licenses included" with a demo; CJIS and SOC 2 audited; "agencies in more than 20 states".See the research Source
• Your websiteCase studies: 83 in the sitemap, no filters. Outcome numbers appear on only a few cards (Pocatello "75%" less report time and "8+" hours per officer per week; Fayetteville "70%+"; Amery "60%+" and "40+" officer hours monthly); most cards show only a service population. California case studies include Lodi, Fullerton, El Cajon, Hanford, Grass Valley, Alameda County Sheriff's Office and San Diego Unified School District Police.Source

Add a short pricing page: the per-officer monthly price for Report (and add-ons for Insights, Redact and Flash if priced separately), a table of yearly totals for 10, 25 and 50 officers, what is included (no hardware, any camera, onboarding, support), and a line on typical approval thresholds so a chief can see whether it fits their own spending authority. Link it from the comparison pages and the demo form.

Small agencies buy within the chief's or city manager's authority; seeing that the total sits under that line removes the biggest delay before a pilot. Published prices also pre-qualify demo requests and make the Axon comparison concrete.

• Larger agencies expect custom quotes

  Show list price up to 100 officers and "talk to us" above.

• Rivals undercut the published price

  Sell on video analysis and source links, not price alone.

• News coveragePark Record (December 16, 2025): Heber City PD trialled Code Four alongside Axon Draft One on two-month free trials; Code Four costs "$30 per officer per month", an estimated $6,000 to $8,000 a year for the department, against about $30,000 for Draft One, which would need City Council approval. Both tools write reports in English and Spanish.Source
• Reseller listingCarahsoft lists Code Four Report, Insights and Flash: "With straightforward per-officer pricing, agencies save an average of $80,000 per year in budget"; a contracts page and a dedicated Carahsoft sales line.Source
• Competitor researchTRULEO homepage: published per-user monthly prices (Patrol $25, Investigations $200, Command $250, connectors $100 per app); "FBI-CJIS and SOC 2 Type 2 compliant"; "1,000+ departments", "500K+ reports generated"; investigations across "Jail calls, RMS, OSINT, BWC, and 140+ sources".See the research Source
• Your websiteHomepage: H1 "Every frame. Every file. One case."; "65%" average reduction in report writing time, "<10min" to go live with "No hardware and no install", "200+" departments, "40+" languages; a chief's quote: "We compared it with Axon, and this is more user-friendly (and cheaper)." No pricing. Demo buttons split between /connect and an external cal.com/codefour booking page.Source

Make every demo button open /connect. After the form is submitted, show the calendar on the same page, pre-filled with the visitor's details, and route by agency size: 1-25 officers to a short 20-minute demo slot, 26-100 to the standard slot, 101-500 and 500+ to the AE with a longer slot. Send the form answers into Pipedrive so every booking carries size, products and source page.

Visitors who book at the moment of intent show up more often, and every lead arrives qualified. The AE can prepare with the right case study and the founders stop doing triage by email.

• A longer path loses impatient visitors

  Keep the form to four fields and show the calendar instantly.

• Your websiteLet's Connect page: required "Agency Size" (1-25, 26-100, 101-500, 500+ officers), product interest and free text; "One-business-day response"; "A founder will reach out with next steps and suggested times"; no calendar on the page and no trial offer.Source
• Your websiteHomepage: H1 "Every frame. Every file. One case."; "65%" average reduction in report writing time, "<10min" to go live with "No hardware and no install", "200+" departments, "40+" languages; a chief's quote: "We compared it with Axon, and this is more user-friendly (and cheaper)." No pricing. Demo buttons split between /connect and an external cal.com/codefour booking page.Source
• Your websiteLodi PD case study (California): no results and no quotes; it lists three signals to watch (reports finished within the shift, time spent hand-translating statements, supervisor returns per report) and says "We only publish Code Four results after the department reviews them." The CTA goes to cal.com/codefour.Source
• HiringAccount Executive (San Francisco or remote US, open on Y Combinator's job board): owns net-new police, sheriff and city/county IT deals including RFP and procurement; builds the ROI case on time saved per report, overtime and case quality; forecasts pipeline in Pipedrive; relays field objections, prosecutor policy needs and RMS/CAD notes to Product and Marketing; $1M+ new-logo quotas; fluency in CJIS, grants, budget cycles and RFPs; the company says it is "fast-growing with pilots converting to multi-year rollouts".Source

Pick one defensible figure for each claim (average time saved with the method behind it, time to first draft, time to go live, departments live), write a one-line footnote for how each is measured, and use them everywhere: homepage, how it works, comparison pages, case studies, Carahsoft listing and press kit.

Public-sector buyers copy vendor claims into council memos; consistent, footnoted numbers survive that scrutiny and protect credibility when journalists check.

• The honest average is lower than "up to 80%"

  Show the average and the best case separately.

• Your websiteHomepage: H1 "Every frame. Every file. One case."; "65%" average reduction in report writing time, "<10min" to go live with "No hardware and no install", "200+" departments, "40+" languages; a chief's quote: "We compared it with Axon, and this is more user-friendly (and cheaper)." No pricing. Demo buttons split between /connect and an external cal.com/codefour booking page.Source
• Your websiteHow it works: "From Body Camera to Report in 60 Seconds"; "Reduces report writing time by up to 80%"; "FBI CJIS compliant"; RMS and CAD push; cameras including Axon, Motorola and Getac. The Axon comparison page says "Reports generated in seconds" and "Deploy in days, not months", while also saying "Most agencies are live in under 10 minutes".Source
• News coverageStateScoop (July 27, 2026): Code Four inserts obscure words ("Easter eggs") that officers must find and remove before a draft can be finalized, plus evidence links officers must check; "That basically prevents them from just copy and pasting everything from the AI at face value"; the platform also drafts warrants, affidavits and prosecutor jackets; "nearly 140" agencies.Source

Replace each YouTube embed with a thumbnail and play button that loads the player on click, and lazy-load anything below the fold. Check the testimonial wall and other repeated blocks for duplicated markup that inflates the page. Re-run PageSpeed and keep the field numbers passing.

Removing almost 4 MB from first load makes the page fast on any connection and lifts the lab score that procurement teams and IT reviewers sometimes check.

• Fewer video plays

  Use a clear thumbnail with the video's length.

• PageSpeedGoogle PageSpeed, homepage (November 10, 2026): mobile performance 32/100, desktop 56; lab LCP 10.8 s on mobile; 5.2 MB over 105 requests, of which YouTube embeds are 3.9 MB with 1.75 s of main-thread blocking; 2.2 MB of unused JavaScript; 21,522 DOM elements. Real visitors pass Core Web Vitals (LCP 1.6 s, INP 114 ms, CLS 0.01).Source

Add rows for "Keeps the first AI draft", "Audit trail of user and footage", "Disclosure line on every page" and "Utah SB 180 marking" to each comparison page, quoting each rival's own public documentation with a date, and link to the compliance table from idea 1.

Comparison pages are read late in the decision, by people who must justify the choice; a compliance row gives them a reason they can put in writing.

• A rival changes its product

  Date every row and link the source.

• #1 Show California and Utah agencies, requirement by requirement, how Report meets SB 524 and SB 180

• Your websiteCompare hub: pages against Axon Draft One, TRULEO, Policereports.ai, Police Narratives AI, Caseify and Abel; criteria include video versus audio, sentence-level checking, camera lock-in, human review and CJIS; no pricing for anyone; the CTA is "a demo with a call from your department". No page mentions SB 524 or other disclosure laws.Source
• Competitor researchAxon Draft One page: drafts from body-cam audio within five minutes; "Each use of Draft One is logged with an event history" "without storing the draft itself"; "default footer message templates" for disclosure; a quality study with 24 independent experts; sold with Axon Records or as an add-on; no mention of SB 524.See the research Source
• Your websiteSecurity page: "Report drafts are versioned, maintaining a complete history of changes. Previous versions remain accessible for audit purposes"; "Comprehensive audit logs track user actions including logins, data access, report generation, edits, and approvals"; logs "retained according to customer configuration"; AWS GovCloud "for eligible deployments". No state law is mentioned.Source
• Public recordCalifornia Penal Code §13663 (SB 524, in force since January 1, 2026): AI-assisted reports must identify the AI program used and state "This report was written either fully or in part using artificial intelligence"; the officer signs to verify the facts; the first draft produced solely by AI is kept as long as the official report; the agency keeps an audit trail identifying who used AI and the video or audio used; vendors may not share, sell or reuse agency data except for the agency's purposes or a court order.Source

For each department live 60+ days, pull the three signals the case studies already name (reports finished in-shift, translation time, supervisor returns) plus average minutes per report from product data, send a one-page result to the chief for approval, and publish it as the card headline with one quote. Add filters by state, agency size and product to the index.

Results from a similar-sized department nearby are the strongest proof a chief can take to a city manager. The data already exists in the product; the work is the approval loop the site already promises.

• Chiefs are slow to approve

  Send a ready-to-sign page and a deadline; publish the ones that come back.

• Your websiteCase studies: 83 in the sitemap, no filters. Outcome numbers appear on only a few cards (Pocatello "75%" less report time and "8+" hours per officer per week; Fayetteville "70%+"; Amery "60%+" and "40+" officer hours monthly); most cards show only a service population. California case studies include Lodi, Fullerton, El Cajon, Hanford, Grass Valley, Alameda County Sheriff's Office and San Diego Unified School District Police.Source
• Your websiteLodi PD case study (California): no results and no quotes; it lists three signals to watch (reports finished within the shift, time spent hand-translating statements, supervisor returns per report) and says "We only publish Code Four results after the department reviews them." The CTA goes to cal.com/codefour.Source
• Competitor researchPolicereports.ai homepage: "Ready for AI disclosure laws like California SB 524 and Utah SB 180"; each report keeps "a history of its sources, edits, and sign-off"; published customer results (Tooele County Sheriff's Office "5,191 hours back in year one"; Nampa PD 13,846 hours and $553K saved); a savings calculator; "Free licenses included" with a demo; CJIS and SOC 2 audited; "agencies in more than 20 states".See the research Source

Write a short pack for prosecutors and defense-facing staff: how a draft is produced, how each sentence links to a clip and timestamp, how review is enforced, what is retained and how to request it in discovery, and a sample policy clause. Offer DA offices a 30-minute walkthrough on a real case from a customer agency in their county, and publish a /prosecutors page.

A DA who understands and accepts the process turns from a blocker into a reference for every agency in the county, which is the unit at which prosecutors set policy.

• Defense attorneys use the pack against reports

  Transparency is the point; make sure the product matches every claim.

• #1 Show California and Utah agencies, requirement by requirement, how Report meets SB 524 and SB 180

• Your websiteAI police report laws page, prosecutor actions: Connecticut's Chief State's Attorney announced a statewide pause (April 2026) on using AI "to draft, author and/or narrate criminal reports"; a King County, Washington prosecutor memo (September 2024) said AI-assisted narratives would not be accepted; Wayne County's prosecutor advised caution; in Hays County, Texas, the sheriff's office ended an Axon Draft One trial.Source
• News coverageStateScoop (July 27, 2026): Code Four inserts obscure words ("Easter eggs") that officers must find and remove before a draft can be finalized, plus evidence links officers must check; "That basically prevents them from just copy and pasting everything from the AI at face value"; the platform also drafts warrants, affidavits and prosecutor jackets; "nearly 140" agencies.Source
• HiringAccount Executive (San Francisco or remote US, open on Y Combinator's job board): owns net-new police, sheriff and city/county IT deals including RFP and procurement; builds the ROI case on time saved per report, overtime and case quality; forecasts pipeline in Pipedrive; relays field objections, prosecutor policy needs and RMS/CAD notes to Product and Marketing; $1M+ new-logo quotas; fluency in CJIS, grants, budget cycles and RFPs; the company says it is "fast-growing with pilots converting to multi-year rollouts".Source
• Your websiteSecurity page: "Report drafts are versioned, maintaining a complete history of changes. Previous versions remain accessible for audit purposes"; "Comprehensive audit logs track user actions including logins, data access, report generation, edits, and approvals"; logs "retained according to customer configuration"; AWS GovCloud "for eligible deployments". No state law is mentioned.Source

Build a monthly supervisor report per agency: drafts generated, check words found and removed, links verified, median review time, and reports filed without edits flagged for a second look. Let chiefs export it for council, the city attorney or the DA, and show an anonymised sample on the site.

It turns a clever feature into evidence that officers are reviewing their reports, which is the exact worry of prosecutors, legislators and the press. It also gives supervisors a reason to log in every month.

• Low catch rates embarrass an agency

  Keep reports private to the agency; publish only aggregate samples with consent.

• News coverageStateScoop (July 27, 2026): Code Four inserts obscure words ("Easter eggs") that officers must find and remove before a draft can be finalized, plus evidence links officers must check; "That basically prevents them from just copy and pasting everything from the AI at face value"; the platform also drafts warrants, affidavits and prosecutor jackets; "nearly 140" agencies.Source
• Your websiteSecurity page: "Report drafts are versioned, maintaining a complete history of changes. Previous versions remain accessible for audit purposes"; "Comprehensive audit logs track user actions including logins, data access, report generation, edits, and approvals"; logs "retained according to customer configuration"; AWS GovCloud "for eligible deployments". No state law is mentioned.Source
• HiringFounding Fullstack Software Engineer (San Francisco, open on Y Combinator's job board): event-driven backend with webhook ingestion from body-camera, RMS, CAD and DEMS systems; dashboards for officers to review, redact and approve reports with few clicks and full auditability; audit logging, role-based access and CJIS controls; scaling to "dozens of agencies, each with unique policies and templates".Source

Split out a page per state with an action: the rule in plain language, its status and date, what an agency must do, how Report handles it, and the Code Four case studies and press from that state. For the 39 states with nothing found, add one page on "writing your own policy" with a sample policy.

State pages rank for precise searches, get linked by state chiefs' associations and local press, and put local proof right next to the rule.

• Out-of-date legal status

  Show a "checked on" date on each page.

• #1 Show California and Utah agencies, requirement by requirement, how Report meets SB 524 and SB 180

• Your websiteAI police report laws page (checked against sources October 18, 2026): tracks "12 actions across 11 states"; lists California SB 524's requirements (written agency policy, the line "This report was written either fully or in part using artificial intelligence.", officer attestation, preserving the AI draft, a usage log, vendor data limits) and Utah SB 180's (policy, AI-content marking, author attestation); has a seven-item readiness checklist; its only product claim is "In Code Four Report, each fact in a narrative points back to the clip and timestamp it came from, and nothing is final until the officer approves it." States are in-page anchors, with no separate state pages.Source
• Your websiteSitemap (136 URLs, checked November 10, 2026): 83 case studies, 14 blog posts (latest September 3, 2026), 7 comparison pages plus an index, 10 trust pages, 4 products, 3 solutions, an integrations and a technology-partners page, an IACP page; no pricing, procurement, grants, state-by-state or careers pages.Source
• Your websitePress page: 23 items from November 2025 to October 1, 2026, mostly local adoption stories (Maine, Utah, Idaho, Wyoming, Wisconsin, Arkansas, Maryland), plus Government Technology, StateScoop, Police1 and the Federation of American Scientists; a New Jersey Monitor headline reads "As police increasingly embrace AI, some wait for regulations and proof it works".Source

Publish one page that answers the buying questions: buy direct or through Carahsoft and its contract vehicles, typical cost at the agency's size, which budgets and grant programs agencies have used (once confirmed with customers), a sole-source justification template for the video-analysis capability, a sample quote, W-9 and security documents on request. Link it from pricing, the demo follow-up email and comparison pages.

The time between a good demo and a signed purchase order is where small-agency deals stall; removing paperwork guesswork shortens the cycle and makes the champion look prepared to their city manager.

• Grant claims that don't apply

  List only programs customers actually used, and tell agencies to confirm eligibility.

• #2 Publish per-officer pricing and the yearly cost for a 10, 25 and 50 officer department

• Reseller listingCarahsoft lists Code Four Report, Insights and Flash: "With straightforward per-officer pricing, agencies save an average of $80,000 per year in budget"; a contracts page and a dedicated Carahsoft sales line.Source
• News coveragePark Record (December 16, 2025): Heber City PD trialled Code Four alongside Axon Draft One on two-month free trials; Code Four costs "$30 per officer per month", an estimated $6,000 to $8,000 a year for the department, against about $30,000 for Draft One, which would need City Council approval. Both tools write reports in English and Spanish.Source
• HiringAccount Executive (San Francisco or remote US, open on Y Combinator's job board): owns net-new police, sheriff and city/county IT deals including RFP and procurement; builds the ROI case on time saved per report, overtime and case quality; forecasts pipeline in Pipedrive; relays field objections, prosecutor policy needs and RMS/CAD notes to Product and Marketing; $1M+ new-logo quotas; fluency in CJIS, grants, budget cycles and RFPs; the company says it is "fast-growing with pilots converting to multi-year rollouts".Source
• Your websiteSitemap (136 URLs, checked November 10, 2026): 83 case studies, 14 blog posts (latest September 3, 2026), 7 comparison pages plus an index, 10 trust pages, 4 products, 3 solutions, an integrations and a technology-partners page, an IACP page; no pricing, procurement, grants, state-by-state or careers pages.Source

Build one page per camera partner ("Code Four for Getac departments") with setup steps, a short video and a case study from an agency on that camera, and agree a referral or co-selling arrangement so the partner's reps bring Code Four into renewals and new camera deals.

Camera vendors already sit in every police budget meeting; giving their reps an answer to Axon's AI features makes Code Four part of their pitch.

• A partner builds its own AI drafting

  Integrate deeply and share pipeline so building is less attractive.

• Your websiteIACP 2026 page: booth #1784 with partner booths at Getac (#1501) and Lenslock (#3090); "See live demos of AI report writing and investigations, and meet the founders."Source
• Your websiteIntegrations: Axon Evidence, Motorola, Getac and JailCore; RMS from Tyler Technologies, Mark43 and Motorola PremierOne, or "any custom system via API"; "FBI CJIS compliant", "AES-256 encryption", "Complete audit logging", "Video hash verification".Source
• Your websiteReport product page and the AI police report writing solution page: "Draft requires officer verification before export", "Source-linked timestamps available", agency templates and terminology rules, works with Axon, LensLock, i-PRO and Motorola cameras. Neither page mentions an AI disclosure line, first-draft retention, SB 524, Utah, pricing or a trial; the only call to action is a demo.Source
• Competitor researchAxon Draft One page: drafts from body-cam audio within five minutes; "Each use of Draft One is logged with an event history" "without storing the draft itself"; "default footer message templates" for disclosure; a quality study with 24 independent experts; sold with Axon Records or as an add-on; no mention of SB 524.See the research Source

Before every pilot, agree three targets with the chief on a one-page scorecard (for example, minutes per report, share of reports finished in-shift, supervisor returns), measure a baseline week, then send a weekly scorecard from product data and a day-30 review that ends with the purchase decision and the case-study approval.

Pilots that end with agreed numbers convert faster and leave the champion with a ready-made memo for the city manager; the same scorecard becomes the published case study.

• A pilot misses its targets

  Review weekly so problems are fixed before day 30.

• News coveragePark Record (December 16, 2025): Heber City PD trialled Code Four alongside Axon Draft One on two-month free trials; Code Four costs "$30 per officer per month", an estimated $6,000 to $8,000 a year for the department, against about $30,000 for Draft One, which would need City Council approval. Both tools write reports in English and Spanish.Source
• HiringAccount Executive (San Francisco or remote US, open on Y Combinator's job board): owns net-new police, sheriff and city/county IT deals including RFP and procurement; builds the ROI case on time saved per report, overtime and case quality; forecasts pipeline in Pipedrive; relays field objections, prosecutor policy needs and RMS/CAD notes to Product and Marketing; $1M+ new-logo quotas; fluency in CJIS, grants, budget cycles and RFPs; the company says it is "fast-growing with pilots converting to multi-year rollouts".Source
• Your websiteLodi PD case study (California): no results and no quotes; it lists three signals to watch (reports finished within the shift, time spent hand-translating statements, supervisor returns per report) and says "We only publish Code Four results after the department reviews them." The CTA goes to cal.com/codefour.Source

In each cluster, ask the strongest customer chief to host a 60-minute briefing for neighbouring agencies: their own numbers, a live demo on one of their calls, and a Q&A with the local prosecutor if willing. Offer the host a thank-you (training credits or an extended term), and follow up every attendee within a day.

Peer proof, local press interest and a shared prosecutor make a county cluster close faster than one-off demos, and it fits the founder-led, in-person style.

• Hosts feel used

  Keep it short, let them shape the agenda, and say thank you visibly.

• #7 Put a reviewed result on every case study, starting with the 20 longest-running departments

• Your websitePress page: 23 items from November 2025 to October 1, 2026, mostly local adoption stories (Maine, Utah, Idaho, Wyoming, Wisconsin, Arkansas, Maryland), plus Government Technology, StateScoop, Police1 and the Federation of American Scientists; a New Jersey Monitor headline reads "As police increasingly embrace AI, some wait for regulations and proof it works".Source
• Your websiteCase studies: 83 in the sitemap, no filters. Outcome numbers appear on only a few cards (Pocatello "75%" less report time and "8+" hours per officer per week; Fayetteville "70%+"; Amery "60%+" and "40+" officer hours monthly); most cards show only a service population. California case studies include Lodi, Fullerton, El Cajon, Hanford, Grass Valley, Alameda County Sheriff's Office and San Diego Unified School District Police.Source
• Your websiteBlog: 14 posts, the latest three on September 3, 2026 (human review loop, evidence triage timeline, mobile field reporting checklist); others cover jail call analysis, AI investigation software and "Correcting Correctional Facilities"; a founder post "Why I Always Fly to Meet Chiefs".Source

Build a page with a short real-world example (with consent and redaction): a call where the witness speaks another language, the original transcript, the English narrative and the link from each sentence to the original words. Add the translation-time result from one or two customer departments and target searches on report translation for officers.

Translation is a real cost for many departments and a strong reason to choose a video-and-audio tool; a concrete example is more persuasive than a number in a stat bar.

• Translation errors in a public example

  Have a fluent reviewer check the example before publishing.

• Your websiteHomepage: H1 "Every frame. Every file. One case."; "65%" average reduction in report writing time, "<10min" to go live with "No hardware and no install", "200+" departments, "40+" languages; a chief's quote: "We compared it with Axon, and this is more user-friendly (and cheaper)." No pricing. Demo buttons split between /connect and an external cal.com/codefour booking page.Source
• Your websiteLodi PD case study (California): no results and no quotes; it lists three signals to watch (reports finished within the shift, time spent hand-translating statements, supervisor returns per report) and says "We only publish Code Four results after the department reviews them." The CTA goes to cal.com/codefour.Source
• News coveragePark Record (December 16, 2025): Heber City PD trialled Code Four alongside Axon Draft One on two-month free trials; Code Four costs "$30 per officer per month", an estimated $6,000 to $8,000 a year for the department, against about $30,000 for Draft One, which would need City Council approval. Both tools write reports in English and Spanish.Source

Write a Redact page for records supervisors: request-to-release time, what gets redacted automatically, audit trail and review steps, and a school-specific section on student privacy. Offer Redact-only pilots to agencies with records backlogs and to school district police, and cross-sell Report after 60 days.

A smaller, lower-risk first purchase that does not touch report-writing policy avoids the prosecutor debate and puts Code Four inside the agency.

• Mature redaction rivals

  Lead with the bundle and the source-linked audit trail.

• Your websiteCase study cards: San Diego Unified School District Police, "When the people on camera are students, the report is only half the job"; Mount Holly Township PD, "Residents now send evidence, and none of it arrives organized"; Burnett County Sheriff's Office, "One incident, three divisions, and they all need the same story".Source
• Your websiteHomepage: H1 "Every frame. Every file. One case."; "65%" average reduction in report writing time, "<10min" to go live with "No hardware and no install", "200+" departments, "40+" languages; a chief's quote: "We compared it with Axon, and this is more user-friendly (and cheaper)." No pricing. Demo buttons split between /connect and an external cal.com/codefour booking page.Source
• Your websiteSitemap (136 URLs, checked November 10, 2026): 83 case studies, 14 blog posts (latest September 3, 2026), 7 comparison pages plus an index, 10 trust pages, 4 products, 3 solutions, an integrations and a technology-partners page, an IACP page; no pricing, procurement, grants, state-by-state or careers pages.Source

Two months before each customer's budget cycle, send a ready-made pack: hours returned to patrol, overtime avoided, reports finished in-shift, cost per officer against the value of the hours, and two slides they can drop into a council presentation. Track renewals and expansions against agencies that did not get the pack.

Chiefs who can show a clear return keep the line item and often add officers or products; it also produces public council records that other chiefs find.

• Overtime math is disputed

  Use the agency's own overtime rate and show the inputs.

• #13 A 30-day pilot scorecard agreed before the trial starts

• HiringAccount Executive (San Francisco or remote US, open on Y Combinator's job board): owns net-new police, sheriff and city/county IT deals including RFP and procurement; builds the ROI case on time saved per report, overtime and case quality; forecasts pipeline in Pipedrive; relays field objections, prosecutor policy needs and RMS/CAD notes to Product and Marketing; $1M+ new-logo quotas; fluency in CJIS, grants, budget cycles and RFPs; the company says it is "fast-growing with pilots converting to multi-year rollouts".Source
• Reseller listingCarahsoft lists Code Four Report, Insights and Flash: "With straightforward per-officer pricing, agencies save an average of $80,000 per year in budget"; a contracts page and a dedicated Carahsoft sales line.Source
• Your websiteCase studies: 83 in the sitemap, no filters. Outcome numbers appear on only a few cards (Pocatello "75%" less report time and "8+" hours per officer per week; Fayetteville "70%+"; Amery "60%+" and "40+" officer hours monthly); most cards show only a service population. California case studies include Lodi, Fullerton, El Cajon, Hanford, Grass Valley, Alameda County Sheriff's Office and San Diego Unified School District Police.Source

Make sure every Flash note and photo appears in the matching Report draft automatically, show officers in the draft which parts came from their Flash notes, and after a report that used Flash, ask for an App Store rating. Track the share of reports with Flash input.

Visible payoff from a field note builds the habit, and better input improves drafts; ratings follow from officers who just had a good experience.

• Agency phone policies limit app installs

  Support agency-managed devices and publish the app privacy notes.

• App StoreCode Four Flash on the App Store: rated 5.0 from 3 ratings; updated October 20, 2026.Source
• Your websiteReport product page and the AI police report writing solution page: "Draft requires officer verification before export", "Source-linked timestamps available", agency templates and terminology rules, works with Axon, LensLock, i-PRO and Motorola cameras. Neither page mentions an AI disclosure line, first-draft retention, SB 524, Utah, pricing or a trial; the only call to action is a demo.Source

Partner with a university criminal justice or policy group to compare Report drafts, final officer reports and officer-only reports on a sample of real, redacted calls from consenting agencies: factual errors, omissions, unsupported statements and review time. Publish the method and results, good or bad, and put the headline on the Report, comparison and prosecutor pages.

An independent number answers the question every prosecutor, legislator and journalist asks, and a video-first tool should beat audio-only drafts on facts that are seen but not said.

• Results are unflattering

  Publish with the fixes made; credibility is the goal.

• Your websiteModel page: training data is "licensed, de-identified public safety datasets"; "Customer operational data is never used to train shared models"; citations "for auditability"; no accuracy rates or independent validation are published.Source
• Competitor researchAxon Draft One page: drafts from body-cam audio within five minutes; "Each use of Draft One is logged with an event history" "without storing the draft itself"; "default footer message templates" for disclosure; a quality study with 24 independent experts; sold with Axon Records or as an add-on; no mention of SB 524.See the research Source
• Your websitePress page: 23 items from November 2025 to October 1, 2026, mostly local adoption stories (Maine, Utah, Idaho, Wyoming, Wisconsin, Arkansas, Maryland), plus Government Technology, StateScoop, Police1 and the Federation of American Scientists; a New Jersey Monitor headline reads "As police increasingly embrace AI, some wait for regulations and proof it works".Source
• Your websiteAI police report laws page, prosecutor actions: Connecticut's Chief State's Attorney announced a statewide pause (April 2026) on using AI "to draft, author and/or narrate criminal reports"; a King County, Washington prosecutor memo (September 2024) said AI-assisted narratives would not be accepted; Wayne County's prosecutor advised caution; in Hays County, Texas, the sheriff's office ended an Axon Draft One trial.Source

Package Insights as an investigations tier for detective units: case workspace, cross-source search, warrant and affidavit drafting, jail and records connectors, with per-detective pricing. Prove it with two detective-unit case studies (Fayetteville already reports 2-3x more active investigations per detective) and sell it to existing Report customers first.

Expansion into a higher-value seat inside existing customers raises revenue per agency without new logos, and detectives are a strong internal champion group.

• Competing with established investigations vendors

  Sell to agencies where Report already holds the evidence.

• #7 Put a reviewed result on every case study, starting with the 20 longest-running departments

• News coverageStateScoop (July 27, 2026): Code Four inserts obscure words ("Easter eggs") that officers must find and remove before a draft can be finalized, plus evidence links officers must check; "That basically prevents them from just copy and pasting everything from the AI at face value"; the platform also drafts warrants, affidavits and prosecutor jackets; "nearly 140" agencies.Source
• Competitor researchTRULEO homepage: published per-user monthly prices (Patrol $25, Investigations $200, Command $250, connectors $100 per app); "FBI-CJIS and SOC 2 Type 2 compliant"; "1,000+ departments", "500K+ reports generated"; investigations across "Jail calls, RMS, OSINT, BWC, and 140+ sources".See the research Source
• Your websiteIntegrations: Axon Evidence, Motorola, Getac and JailCore; RMS from Tyler Technologies, Mark43 and Motorola PremierOne, or "any custom system via API"; "FBI CJIS compliant", "AES-256 encryption", "Complete audit logging", "Video hash verification".Source
• Your websiteCase studies: 83 in the sitemap, no filters. Outcome numbers appear on only a few cards (Pocatello "75%" less report time and "8+" hours per officer per week; Fayetteville "70%+"; Amery "60%+" and "40+" officer hours monthly); most cards show only a service population. California case studies include Lodi, Fullerton, El Cajon, Hanford, Grass Valley, Alameda County Sheriff's Office and San Diego Unified School District Police.Source

Pilot a corrections package with two sheriff's offices: incident reports from jail cameras, jail call search tied to open cases, and one record across patrol, jail and investigations. If the pilots hit agreed targets, launch a sheriff's office page and sell the package county by county.

Sheriff's offices buy for several divisions at once, so one sale covers more seats, and jail incidents generate a large reporting load that video drafting fits.

• Jail call data is sensitive

  Follow each agency's policy and keep strict access controls and logs.

• #13 A 30-day pilot scorecard agreed before the trial starts

• Your websiteBlog: 14 posts, the latest three on September 3, 2026 (human review loop, evidence triage timeline, mobile field reporting checklist); others cover jail call analysis, AI investigation software and "Correcting Correctional Facilities"; a founder post "Why I Always Fly to Meet Chiefs".Source
• Your websiteIntegrations: Axon Evidence, Motorola, Getac and JailCore; RMS from Tyler Technologies, Mark43 and Motorola PremierOne, or "any custom system via API"; "FBI CJIS compliant", "AES-256 encryption", "Complete audit logging", "Video hash verification".Source
• Your websiteCase study cards: San Diego Unified School District Police, "When the people on camera are students, the report is only half the job"; Mount Holly Township PD, "Residents now send evidence, and none of it arrives organized"; Burnett County Sheriff's Office, "One incident, three divisions, and they all need the same story".Source
• Competitor researchTRULEO homepage: published per-user monthly prices (Patrol $25, Investigations $200, Command $250, connectors $100 per app); "FBI-CJIS and SOC 2 Type 2 compliant"; "1,000+ departments", "500K+ reports generated"; investigations across "Jail calls, RMS, OSINT, BWC, and 140+ sources".See the research Source

Publish once a year: the state-by-state rule map, aggregate usage and review numbers across customers, the independent study results when available, and a model agency policy. Brief state legislators' staff and the reporters already covering Code Four, and offer the data to policy researchers.

Being the source in the policy debate shapes the rules in Code Four's favour (verifiable review, source links) and earns coverage and links no ad budget can buy.

• Seen as vendor lobbying

  Show the method, include unfavourable data and separate facts from Code Four's views.

• #10 Give each state with AI report rules its own page, linked to the customers there
• #19 Commission an independent accuracy study of Report against officer-written reports

• Your websiteAI police report laws page (checked against sources October 18, 2026): tracks "12 actions across 11 states"; lists California SB 524's requirements (written agency policy, the line "This report was written either fully or in part using artificial intelligence.", officer attestation, preserving the AI draft, a usage log, vendor data limits) and Utah SB 180's (policy, AI-content marking, author attestation); has a seven-item readiness checklist; its only product claim is "In Code Four Report, each fact in a narrative points back to the clip and timestamp it came from, and nothing is final until the officer approves it." States are in-page anchors, with no separate state pages.Source
• Your websitePress page: 23 items from November 2025 to October 1, 2026, mostly local adoption stories (Maine, Utah, Idaho, Wyoming, Wisconsin, Arkansas, Maryland), plus Government Technology, StateScoop, Police1 and the Federation of American Scientists; a New Jersey Monitor headline reads "As police increasingly embrace AI, some wait for regulations and proof it works".Source
• Your websiteSitemap (136 URLs, checked November 10, 2026): 83 case studies, 14 blog posts (latest September 3, 2026), 7 comparison pages plus an index, 10 trust pages, 4 products, 3 solutions, an integrations and a technology-partners page, an IACP page; no pricing, procurement, grants, state-by-state or careers pages.Source