Code Metal growth playbook

Turn /product into a hub and build four pages that match the four options on the contact form: legacy modernization, modeling and simulation, performance optimization, and prototype to production. Each page gets the problem in the buyer's words, how translate, verify and optimize works for that case, the customer result already on the homepage, a sample of the verification evidence engineers receive, and a demo form with the use case filled in. Link each homepage block to its page and retire the plugin copy.

A seller's follow-up email converts better with a link that answers the buyer's exact problem, and search engines and AI assistants can only cite pages that exist. The contact form already sorts buyers into these four groups, so the pages and the funnel will match.

[ ] Problem in the buyer's words
[ ] Translate, verify, optimize for this case
[ ] One measured customer result
[ ] Redacted sample of verification evidence
[ ] Languages and hardware targets supported
[ ] Demo form with the use case preselected
[ ] Linked from the homepage block and /product

• Customer stories need approval

  Keep customers unnamed where needed; the numbers carry the page.

• Classified or controlled detail

  Review every page with the security officer before it goes live.

• HiringDirector, GTM Operations (posted September 11, 2026): "the accountable owner of Code Metal's GTM operating engine, with a primary focus on driving new business growth", owning "the acquisition funnel from leads and early stage opportunities through closed-won", processes "across lead management, qualification, routing, and handoffs", and the stack of "Salesforce, marketing automation, and sales engagement tools".Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source
• HiringEVP of Enterprise Sales (posted August 24, 2026), "to build and lead our non-government business" across "defense, automotive, semiconductor, and adjacent markets": refine the ideal customer profile and segmentation, "Develop pricing, packaging, and commercial models, including proof-of-value engagements and the path from pilot to production", and "Recruit and onboard 6-10 key hires" in year one.Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• Your websiteProduct page, linked only from the footer: H1 "AI-Powered Development at the Edge"; "Load your high level reference code written in Python, Matlab or Julia in your favorite IDE with the CodeMetal plugin installed", then pick a CPU, GPU or FPGA target. It does not mention the four homepage use cases, legacy modernization, WarMatrix, verification evidence or any customer result.Source
• Your websiteSitemap (40 URLs, checked October 22, 2026): home, company, product, 18 news pages, 15 research pages, the Forge hackathon, contact, privacy and cookies. There are no pages per use case, per industry, per customer story, for security and assurance, or for government buyers; open roles are a section of /company.Source
• Your websiteContact page: one form for every buyer (name, work email, organization, title, optional phone) with a use-case menu of "Legacy modernization", "Modeling & simulation", "Performance optimization", "Prototype to production" and "Other / Not sure yet"; no question on government or commercial, service or agency, or industry.Source

Add "Organization type" (government, defense prime or supplier, commercial) and "Service, agency or industry" to the form. Route in Salesforce: government by service to the matching Director of Growth, primes to the defense AE, banks to the financial services AE, others to the EVP's team. Set a same-day first reply and track it.

Technical buyers who wait days for a generic reply go cold, and routing by segment lets the seller open with relevant proof.

• Longer form lowers completion

  Keep the new fields as menus, not free text.

• Your websiteContact page: one form for every buyer (name, work email, organization, title, optional phone) with a use-case menu of "Legacy modernization", "Modeling & simulation", "Performance optimization", "Prototype to production" and "Other / Not sure yet"; no question on government or commercial, service or agency, or industry.Source
• HiringDirector, GTM Operations (posted September 11, 2026): "the accountable owner of Code Metal's GTM operating engine, with a primary focus on driving new business growth", owning "the acquisition funnel from leads and early stage opportunities through closed-won", processes "across lead management, qualification, routing, and handoffs", and the stack of "Salesforce, marketing automation, and sales engagement tools".Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source
• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source

Write a case study (named or not) covering the starting code base, why Rust, how the work was split, what was formally verified and what was tested, what engineers reviewed, how the hours saved were counted, and what happened in production. Add a two-page PDF version for sellers and proposals.

Detailed method builds trust with technical evaluators, and the PDF becomes past performance the Proposal Coordinator can reuse.

• Overstating what was proven

  Separate formally verified properties from tested behavior.

• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• HiringProposal Coordinator (posted October 8, 2026): build "compliance matrices, proposal outlines, checklists", "Monitor and track government procurement sources and portals", and "Maintain reusable proposal content, templates, past performance, resumes, and corporate documentation"; Shipley experience wanted.Source
• HiringDeployment Strategists for the USMC, SOCOM/CENTCOM, PACOM and SOUTHCOM (posted August 20 to September 11, 2026) "Go onsite and meet with end users", "Build and deliver demos", "Lead training sessions" and scope "new customer groups, new advocates, growth opportunities". The Engagement Manager owns delivery "From pre-POC scoping through production deployment" and will "Build repeatable playbooks".Source

Publish a page with the SAM identifiers and NAICS codes, the contract types Code Metal has used (starting with the OTA), how proofs of value are scoped for government, who to call by service, and a one-page capability statement to download. Keep it current as vehicles are added.

Government buyers and primes check these details before a first call, and a ready page shortens the path from interest to paperwork.

• Stating vehicles not yet held

  List only contracts already awarded.

• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source
• Your websiteAugust 14, 2026: an $80 million Other Transaction Authority (OTA) contract with the U.S. Department of War to advance WarMatrix, built with the U.S. Air Force, which orchestrates trusted systems such as AFSIM so warfighters can "develop, evaluate, and adapt courses of action in hours rather than months", for operational planning, education, force design, mission engineering and campaign analysis. Fortune and Tectonic Defense covered it.Source
• Public recordsSAM.gov registration for CODE METAL, INC. (Boston): active, for all awards, until February 10, 2027; UEI K3ZYBLDXBBM4, CAGE 9QYB8; primary NAICS 541715 (research and development) plus 541330, 541511, 541512, 541519, 541690 and 541990.Source
• Your websiteSitemap (40 URLs, checked October 22, 2026): home, company, product, 18 news pages, 15 research pages, the Forge hackathon, contact, privacy and cookies. There are no pages per use case, per industry, per customer story, for security and assurance, or for government buyers; open roles are a section of /company.Source

Build a WarMatrix page: what it does with AFSIM and other trusted simulators, the uses named in the contract (planning, education, force design, mission engineering, campaign analysis), how verification keeps past validation intact, and a request path to the Directors of Growth.

A product page turns one contract into a reusable reference for every other command and service.

• Sensitive detail

  Keep to what the public release already says.

• Your websiteAugust 14, 2026: an $80 million Other Transaction Authority (OTA) contract with the U.S. Department of War to advance WarMatrix, built with the U.S. Air Force, which orchestrates trusted systems such as AFSIM so warfighters can "develop, evaluate, and adapt courses of action in hours rather than months", for operational planning, education, force design, mission engineering and campaign analysis. Fortune and Tectonic Defense covered it.Source
• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source

Rewrite the titles and descriptions of the homepage, product, company and contact pages around one line plus a proof point (200,000 lines verified, $80 million contract). Check the news and research pages for titles that need the same treatment.

Consistent wording teaches search engines and AI assistants what Code Metal is, which matters when buyers ask them for options.

• Losing a ranking phrase

  Keep "code translation" in the description.

• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• Your websiteProduct page, linked only from the footer: H1 "AI-Powered Development at the Edge"; "Load your high level reference code written in Python, Matlab or Julia in your favorite IDE with the CodeMetal plugin installed", then pick a CPU, GPU or FPGA target. It does not mention the four homepage use cases, legacy modernization, WarMatrix, verification evidence or any customer result.Source
• Your websiteSeries B: $125 million led by Salesforce Ventures, at a $1.25 billion post-money valuation; Ryan Aytay, former CEO of Tableau, joined as President and COO. The technology is "already deployed across defense, automotive, semiconductor, and other mission-critical industries", and the money will "expand commercial and government partnerships, and scale Code Metal's go-to-market capabilities". Customers named: Toshiba, RTX, L3Harris and the U.S. Air Force.Source

Build one page per target industry with that industry's code problems (automotive safety software, chip porting off CUDA, core banking modernization), the relevant result, the standards buyers care about, and a proof-of-value offer.

Commercial buyers search by their own problem and industry, and each page gives the new sellers credible material on day one.

• Thin proof in a new industry

  Lead with research and a pilot offer until a result exists.

• #1 Replace the old product page with four use-case pages, so every new seller has a page to send

• HiringEVP of Enterprise Sales (posted August 24, 2026), "to build and lead our non-government business" across "defense, automotive, semiconductor, and adjacent markets": refine the ideal customer profile and segmentation, "Develop pricing, packaging, and commercial models, including proof-of-value engagements and the path from pilot to production", and "Recruit and onboard 6-10 key hires" in year one.Source
• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• Your websiteSeries B: $125 million led by Salesforce Ventures, at a $1.25 billion post-money valuation; Ryan Aytay, former CEO of Tableau, joined as President and COO. The technology is "already deployed across defense, automotive, semiconductor, and other mission-critical industries", and the money will "expand commercial and government partnerships, and scale Code Metal's go-to-market capabilities". Customers named: Toshiba, RTX, L3Harris and the U.S. Air Force.Source

Define a packaged proof of value: a fixed code sample size, a set length, the evidence delivered, the success criteria agreed up front, and the production terms that follow if criteria are met. Publish its outline on the site and give sellers one scoping template.

A known, bounded first step is easier for budget owners to approve, and agreed criteria make the move to production a decision, not a negotiation.

• Standard scope does not fit every program

  Allow options within set limits.

• HiringEVP of Enterprise Sales (posted August 24, 2026), "to build and lead our non-government business" across "defense, automotive, semiconductor, and adjacent markets": refine the ideal customer profile and segmentation, "Develop pricing, packaging, and commercial models, including proof-of-value engagements and the path from pilot to production", and "Recruit and onboard 6-10 key hires" in year one.Source
• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• HiringDeployment Strategists for the USMC, SOCOM/CENTCOM, PACOM and SOUTHCOM (posted August 20 to September 11, 2026) "Go onsite and meet with end users", "Build and deliver demos", "Lead training sessions" and scope "new customer groups, new advocates, growth opportunities". The Engagement Manager owns delivery "From pre-POC scoping through production deployment" and will "Build repeatable playbooks".Source

For each target prime, map business units, programs and who sets IRAD priorities, record when each unit plans its budget, and pitch a proof of value before that window with a cost and outcome ready to drop into the plan.

Selling into the budget calendar, not just the org chart, turns interest into funded pilots sooner.

• Calendars differ by unit

  Confirm each one with the account contact.

• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• Your websiteSeries B: $125 million led by Salesforce Ventures, at a $1.25 billion post-money valuation; Ryan Aytay, former CEO of Tableau, joined as President and COO. The technology is "already deployed across defense, automotive, semiconductor, and other mission-critical industries", and the money will "expand commercial and government partnerships, and scale Code Metal's go-to-market capabilities". Customers named: Toshiba, RTX, L3Harris and the U.S. Air Force.Source
• HiringEVP of Enterprise Sales (posted August 24, 2026), "to build and lead our non-government business" across "defense, automotive, semiconductor, and adjacent markets": refine the ideal customer profile and segmentation, "Develop pricing, packaging, and commercial models, including proof-of-value engagements and the path from pilot to production", and "Recruit and onboard 6-10 key hires" in year one.Source

Package the verification output for bank reviewers: what is proven equivalent, how tests cover the rest, how changes are audited, and how the code stays readable for the bank's engineers. Pilot it with one bank's modernization team and publish the method (not the bank).

In banks the reviewer, not the engineer, often decides, and evidence written for them shortens approvals.

• Long bank cycles

  Start with the innovation lab budget the AE post mentions.

• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• Competitor researchRivals' own homepages: Mechanical Orchard, "Mainframe modernization, done right" and "Mainframe modernization is a verification problem"; Moderne, "The deterministic engine for agents to make estate-wide code changes"; Galois, "Trustworthy, Reliable, Secure, Explainable, Compliant".See the research Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source

After each visit, the strategist files a one-page unclassified brief: the user problem, the workflow, the impact, and who else has it. Marketing turns patterns into pages and talks; proposals reuse the wording.

Real user language makes pages and proposals more convincing than vendor language, and patterns point sellers to the next command.

• Recording sensitive detail

  Security review of the template and spot checks.

• HiringDeployment Strategists for the USMC, SOCOM/CENTCOM, PACOM and SOUTHCOM (posted August 20 to September 11, 2026) "Go onsite and meet with end users", "Build and deliver demos", "Lead training sessions" and scope "new customer groups, new advocates, growth opportunities". The Engagement Manager owns delivery "From pre-POC scoping through production deployment" and will "Build repeatable playbooks".Source
• HiringProposal Coordinator (posted October 8, 2026): build "compliance matrices, proposal outlines, checklists", "Monitor and track government procurement sources and portals", and "Maintain reusable proposal content, templates, past performance, resumes, and corporate documentation"; Shipley experience wanted.Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source

Carry the source page and campaign into every form request and into Salesforce, report demo requests and opportunities by research post, news item and event, and put a relevant use-case call to action at the end of each research page.

Knowing which content produces pipeline tells the team what to make more of and gives the board a clear growth story.

• Long cycles hide the source

  Record first and last touch.

• #2 Ask two more questions on the contact form and route each request to the right seller the same day

• HiringDirector, GTM Operations (posted September 11, 2026): "the accountable owner of Code Metal's GTM operating engine, with a primary focus on driving new business growth", owning "the acquisition funnel from leads and early stage opportunities through closed-won", processes "across lead management, qualification, routing, and handoffs", and the stack of "Salesforce, marketing automation, and sales engagement tools".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source
• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Your websiteForge Hackathon 2026, "Operation Lost and Found": November 6-8, 2026 at BASE-X in Boston, sponsored by U.S. Special Operations Command, an $18,000 prize pool, judged on mission relevance, a working live demo and deployability; the winning team meets Code Metal leadership and university winners get an internship interview.Source

Host a monthly online session with the research team on one topic (type mappings, CUDA portability, formal verification limits), take questions on attendees' own code problems, and offer a scoped follow-up with a solutions architect.

Engineers trust researchers more than sellers, and their questions show which problems are worth a proof of value.

• Questions touch customer code

  Discuss patterns, not customer specifics.

• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Your websiteCompany page: led by a founder-CEO from BAE Systems and MIT Lincoln Laboratory, a President and COO who was CEO of Tableau, an EVP & Head of Growth from the National Security Council and U.S. Treasury, a co-founder SVP of Technology from MIT Lincoln Laboratory and a Chief Scientist from IBM Research AI. The site links only LinkedIn and X; no YouTube or GitHub.Source
• HiringDirector, GTM Operations (posted September 11, 2026): "the accountable owner of Code Metal's GTM operating engine, with a primary focus on driving new business growth", owning "the acquisition funnel from leads and early stage opportunities through closed-won", processes "across lead management, qualification, routing, and handoffs", and the stack of "Salesforce, marketing automation, and sales engagement tools".Source

Write a two-page brief: why AI-generated code needs independent verification in weapon and mission systems, what formal verification can and cannot prove, and examples of time saved. Use it in Hill meetings, acquisition conferences and with prime partners.

Staffers and acquisition leaders shape budgets and requirements, and an honest explainer positions Code Metal as the expert on the topic.

• Seen as lobbying material

  Keep it educational and cite sources.

• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source
• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Your websiteAugust 14, 2026: an $80 million Other Transaction Authority (OTA) contract with the U.S. Department of War to advance WarMatrix, built with the U.S. Air Force, which orchestrates trusted systems such as AFSIM so warfighters can "develop, evaluate, and adapt courses of action in hours rather than months", for operational planning, education, force design, mission engineering and campaign analysis. Fortune and Tectonic Defense covered it.Source

Publish a teaming page: what Code Metal brings to a bid (verified modernization, WarMatrix, RF), past performance, how to request a white paper or a team agreement, and the contacts. Share it with capture teams at target primes.

Primes win work by bringing proven specialists, and an easy teaming path puts Code Metal on more bids without more sellers.

• Teaming conflicts

  Check conflicts before each agreement.

• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• Your websiteSeries B: $125 million led by Salesforce Ventures, at a $1.25 billion post-money valuation; Ryan Aytay, former CEO of Tableau, joined as President and COO. The technology is "already deployed across defense, automotive, semiconductor, and other mission-critical industries", and the money will "expand commercial and government partnerships, and scale Code Metal's go-to-market capabilities". Customers named: Toshiba, RTX, L3Harris and the U.S. Air Force.Source
• HiringProposal Coordinator (posted October 8, 2026): build "compliance matrices, proposal outlines, checklists", "Monitor and track government procurement sources and portals", and "Maintain reusable proposal content, templates, past performance, resumes, and corporate documentation"; Shipley experience wanted.Source
• Your websiteJune 25, 2026: Code Metal acquired Signal Processing Technologies (its first acquisition) and launched the Advanced RF Group for signal processing, software-defined radio, spectrum sensing, RF machine learning and PNT, across "commercial telecommunications, autonomy, industrial infrastructure, and next-generation defense systems".Source

Publish a page on how customer code is handled (where it runs, on-premises and air-gapped options if offered, access, retention), the security program and its owner, and how to request documentation. Update it as each framework is reached, without claiming any before it is.

Security review is a common reason enterprise and defense deals stall, and answering the standard questions up front shortens it.

• Stating controls not yet in place

  Describe only what exists today.

• HiringHead of Security (posted September 8, 2026), to "lead, mature, and scale our existing security program", working with "our FSO"; nice to have: NIST 800-171, CMMC, SOC 2, ISO 27001 and experience with "moving into new markets and jurisdictions".Source
• HiringAccount Executive - Defense (posted September 9, 2026): defense primes "are collections of business units and programs, each may have its own budget"; deals mix structures such as "an IRAD-funded proof of value converting into program subcontract dollars"; "The playbook is being written now". Account Executive, Financial Services (posted September 28, 2026): proofs of value funded by "innovation-lab or digital-transformation" budgets, with "the risk, security, and compliance gatekeepers" to win over; nice to have: "core banking systems, risk and compliance platforms, legacy system modernization".Source
• Your websiteSitemap (40 URLs, checked October 22, 2026): home, company, product, 18 news pages, 15 research pages, the Forge hackathon, contact, privacy and cookies. There are no pages per use case, per industry, per customer story, for security and assurance, or for government buyers; open roles are a section of /company.Source

Publish the winning prototypes and the problems they solved, invite all participants to a quarterly online demo day, offer the strongest teams a path into Code Metal's research or hiring, and follow up with the government judges about their programs.

People who built something with Code Metal's team become recruits, advocates and introductions to new commands.

• Participants lose interest

  Give each demo day a new challenge.

• Your websiteForge Hackathon 2026, "Operation Lost and Found": November 6-8, 2026 at BASE-X in Boston, sponsored by U.S. Special Operations Command, an $18,000 prize pool, judged on mission relevance, a working live demo and deployability; the winning team meets Code Metal leadership and university winners get an internship interview.Source
• HiringDeployment Strategists for the USMC, SOCOM/CENTCOM, PACOM and SOUTHCOM (posted August 20 to September 11, 2026) "Go onsite and meet with end users", "Build and deliver demos", "Lead training sessions" and scope "new customer groups, new advocates, growth opportunities". The Engagement Manager owns delivery "From pre-POC scoping through production deployment" and will "Build repeatable playbooks".Source
• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source

Release a public benchmark of translation tasks (C++ to Rust, CUDA to other accelerators, MATLAB to C) with equivalence checks, publish Code Metal's results alongside general coding agents, and invite researchers, including the research award winners, to submit.

The company that sets the benchmark defines the category and gets cited by press, researchers and AI assistants.

• Rivals beat the score

  Lead on verification, not raw speed.

• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Competitor researchRivals' own homepages: Mechanical Orchard, "Mainframe modernization, done right" and "Mainframe modernization is a verification problem"; Moderne, "The deterministic engine for agents to make estate-wide code changes"; Galois, "Trustworthy, Reliable, Secure, Explainable, Compliant".See the research Source
• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source

Offer a limited, unclassified sandbox for a single function in one or two language pairs, returning the translated code and a readable evidence report. Gate it with a work email and route strong users to sellers.

Hands-on proof lets technical buyers convince themselves, and usage data shows which scenarios to sell next.

• Users submit sensitive code

  Clear terms and size limits; no storage.

• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source
• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Your websiteProduct page, linked only from the footer: H1 "AI-Powered Development at the Edge"; "Load your high level reference code written in Python, Matlab or Julia in your favorite IDE with the CodeMetal plugin installed", then pick a CPU, GPU or FPGA target. It does not mention the four homepage use cases, legacy modernization, WarMatrix, verification evidence or any customer result.Source

Build a classroom edition with prepared scenarios and an instructor guide, pilot it at one war college or service school, and use the students' experience as references for operational sales.

Students become future users and buyers, so education seeds demand across services.

• Classroom needs differ from operations

  Keep the edition on the same core.

• Your websiteAugust 14, 2026: an $80 million Other Transaction Authority (OTA) contract with the U.S. Department of War to advance WarMatrix, built with the U.S. Air Force, which orchestrates trusted systems such as AFSIM so warfighters can "develop, evaluate, and adapt courses of action in hours rather than months", for operational planning, education, force design, mission engineering and campaign analysis. Fortune and Tectonic Defense covered it.Source
• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source

Define a fixed offer: move one signal-processing algorithm from prototype to verified, optimized code on the target chip within a set time. Build a page, two reference projects and a target list of telecom and autonomy companies.

A clear commercial RF offer opens new markets with skills the company already owns.

• Pulls RF experts from defense work

  Cap commercial capacity.

• #7 Industry pages for the commercial push: automotive, semiconductors and financial services

• Your websiteJune 25, 2026: Code Metal acquired Signal Processing Technologies (its first acquisition) and launched the Advanced RF Group for signal processing, software-defined radio, spectrum sensing, RF machine learning and PNT, across "commercial telecommunications, autonomy, industrial infrastructure, and next-generation defense systems".Source
• HiringEVP of Enterprise Sales (posted August 24, 2026), "to build and lead our non-government business" across "defense, automotive, semiconductor, and adjacent markets": refine the ideal customer profile and segmentation, "Develop pricing, packaging, and commercial models, including proof-of-value engagements and the path from pilot to production", and "Recruit and onboard 6-10 key hires" in year one.Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source

Write a short series on how game-engine techniques (entity-component systems, deterministic replay) power WarMatrix, share it in game developer communities and events, and link it to the open roles.

Specific, technical recruiting content reaches strong candidates competitors miss, and it shows a sharper brand.

• Some candidates avoid defense work

  Be clear about the mission up front.

• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source
• Your websiteAugust 14, 2026: an $80 million Other Transaction Authority (OTA) contract with the U.S. Department of War to advance WarMatrix, built with the U.S. Air Force, which orchestrates trusted systems such as AFSIM so warfighters can "develop, evaluate, and adapt courses of action in hours rather than months", for operational planning, education, force design, mission engineering and campaign analysis. Fortune and Tectonic Defense covered it.Source

Build a simple calculator: lines of CUDA, number of kernels, target hardware and team size give an estimated manual porting effort compared with a verified, automated approach, with the assumptions shown and a link to a scoped proof of value.

Interactive estimates attract engineers and managers planning a move, and the inputs qualify the lead.

• Estimates read as promises

  Show ranges and assumptions.

• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• HiringSeven Modeling & Simulation roles plus a Senior Product Manager (Modeling & Simulation, posted September 29, 2026) for "the next-generation wargaming and decision-support platform that helps the DoW make multi-billion-dollar force-design decisions"; the physics-engine roles want people from "commercial game development" and say "Defense experience is not required". A Senior Product Manager - Code Translation & Developer Tooling (posted September 28, 2026) covers "C++, Rust, Python, CUDA, and MATLAB" for "automotive, aerospace, semiconductors, defense, and more".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Automated Software Engineering You Can Trust" with four use cases: legacy modernization ("translated and verified 200,000 lines of C++ into memory-safe Rust", "57,000 engineering hours saved", "8 months faster delivery"), modeling and simulation (WarMatrix), performance optimization (a LiDAR pipeline "accelerated ... by 17.6%") and prototype to production (Advanced RF Group). The C++ to Rust and LiDAR stories have no link; the WarMatrix and RF "learn more" links go to press releases. Every call to action ("request a demo", "contact sales") goes to /contact.Source

Start a channel with research explainers, office-hour recordings, hackathon results and short leadership talks on verified AI. Embed videos on research and use-case pages.

Video lets busy buyers judge the team, and talks on YouTube are also found through search and AI assistants.

• Low early views

  Embed on the site and share in sequences.

• Your websiteCompany page: led by a founder-CEO from BAE Systems and MIT Lincoln Laboratory, a President and COO who was CEO of Tableau, an EVP & Head of Growth from the National Security Council and U.S. Treasury, a co-founder SVP of Technology from MIT Lincoln Laboratory and a Chief Scientist from IBM Research AI. The site links only LinkedIn and X; no YouTube or GitHub.Source
• Your websiteResearch: 12 papers and articles plus a "Formally Speaking" series, for example "The Real Cost of Leaving NVIDIA" (June 2026), "The Trust Problem Has Shifted" (July 2026) and "Apples to Apples: Getting Type Mappings Right in LLM-Based Code Translation" (October 13, 2026, also posted to Hacker News). The Verified Code Translation Research Awards fund up to four university proposals with awards up to $40,000 (proposals closed October 8).Source
• Your websiteForge Hackathon 2026, "Operation Lost and Found": November 6-8, 2026 at BASE-X in Boston, sponsored by U.S. Special Operations Command, an $18,000 prize pool, judged on mission relevance, a working live demo and deployability; the winning team meets Code Metal leadership and university winners get an internship interview.Source

Check which scripts and fonts load on the homepage, defer what is not needed for the first view, and set a performance budget for new pages such as the use-case pages.

A light site keeps first impressions fast for every buyer and protects the new pages from getting slower.

• Breaking tracking

  Test tags after changes.

• PageSpeedGoogle PageSpeed for the homepage: mobile lab performance score 31, but real Chrome users pass Core Web Vitals, with Largest Contentful Paint 1.5 s at the 75th percentile, INP 66 ms and CLS 0.01.Source
• HiringThree Directors of Growth, for the Navy, the Intelligence Community (both posted August 27, 2026) and the USMC (posted October 8, 2026), in Washington DC: each will "Define, lead, and execute the GTM strategy", "quarterback engagements from introduction to contract execution", figure out "rapidly getting on the best contract vehicle", and "Contribute to congressional engagements to ensure decision makers and influencers have accurate information".Source