Conduct growth playbook

Take the four pages out of the sitemap today (or unpublish them) until they are ready. Then write each one in the Minol format: the SAP landscape, the problem, what Conduct did, one sourced number, and a named, approved quote. Put all five on the index, and use the same stories in sales decks, partner material and the first testimonial videos.

Enterprise buyers check references before they take a meeting, and AEs say there is a "full pipeline" and too little time for outbound. Five real stories from household-name SAP customers do selling work, while template pages with placeholder text cost trust with exactly the readers who matter.

[ ] Headquarters and industry correct
[ ] No placeholder text or "John Doe"
[ ] One measured result, with how it was measured
[ ] Named quote approved by the customer
[ ] Linked from the case-study index
[ ] One-page PDF for sales
[ ] Listed in the sitemap only when finished

• Customers slow to approve

  Publish an anonymised version first, with the named one to follow.

• Numbers differ by source

  Use one measured figure per story and say how it was measured.

• Your websiteCase studies (checked twice on October 23, 2026): the sitemap lists five, but only Minol is a finished story. The Fraport, Rittal, Daimler Truck and Heidelberg Materials pages still show template content: each gives the headquarters as "London, UK", each attributes its quote to "John Doe", Fraport and Daimler Truck are both labelled "Logistics", Fraport and Heidelberg Materials show the same result line ("65% reduction in process variance"), and the Daimler Truck page shows "Lorem ipsum" placeholder paragraphs. The case-study index shows one card plus two "More coming soon…" tiles.Source
• HiringContent Strategist (NYC or London, posted September 30, 2026), "One of Conduct's early marketing and comms hires": tells "the Conduct story across web copy, blog posts, social posts, product content, white papers, keynotes, videos", creates content for events "attended by Fortune 500 executives, CIOs, partners, and investors", and grows communities of "developers, enterprise practitioners, and talent on X and LinkedIn" into "meetups, hackathons, and events".Source
• HiringLead Brand Designer (NYC or London, posted October 12, 2026): will "elevate and expand our recent rebrand" across "the website and customer conferences to billboards, social media, and customer testimonial videos", and "Lead creative direction of photo, video, and 3D production, including customer testimonial videos".Source
• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source

Add "10,000-50,000" and "50,000+", route those leads straight to the Regional Director's team, and add an optional "Which SAP release?" field to prepare the first call.

Accurate size routing gets the largest deals to senior sellers fast, and the release question saves a discovery step.

• Longer form

  Keep the new field optional.

• Your websiteBook-a-demo form: company email, position, company size with options up to "5000-10000" only, and primary interest ("Preparing S/4HANA Migration", "Currently going through S/4HANA Migration", "Improving SAP Operations", "Clean Core Transformation", "Other").Source
• HiringEnterprise Account Executive (NYC, posted October 1, 2026): "We have a full pipeline of some of the largest companies in the world"; "Most of our pipeline is partnership-led today and we do less outbound than we'd like, simply because we don't yet have the capacity"; AEs "Build the engine: the sales motions, playbooks, and tooling". A Regional Director, Enterprise (London, posted October 19) will build a team "winning Conduct's most strategic new enterprise accounts".Source
• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source

Rewrite /dsag in German for DSAG members: Minol's story, an on-premise data handling note, a German demo slot and DSAG event dates, with its own title and description.

A page in the visitor's language for their community converts better than a generic homepage, and it can rank for DSAG-related searches.

• Translation tone

  Have a German-speaking colleague review.

• Your websiteSitemap (25 URLs): no security, trust or data-handling page, no pricing or pilot page, one use-case page (S/4HANA migration), no German-language pages. /dsag (named after the German-speaking SAP user group) repeats the homepage with the same title and description.Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source
• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source

Publish one post a month from a deployment (anonymised): a real custom-code problem, how Conduct found it, the result. Cut each into LinkedIn and X posts.

Regular, specific posts show momentum to buyers and investors and give sellers something to share.

• Customer details leak

  Anonymise and review every post.

• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source
• HiringContent Strategist (NYC or London, posted September 30, 2026), "One of Conduct's early marketing and comms hires": tells "the Conduct story across web copy, blog posts, social posts, product content, white papers, keynotes, videos", creates content for events "attended by Fortune 500 executives, CIOs, partners, and investors", and grows communities of "developers, enterprise practitioners, and talent on X and LinkedIn" into "meetups, hackathons, and events".Source
• HiringDeployment Strategists (NYC, posted October 1, 2026; graduate role in London, posted October 4): "join strategic accounts early, run the technical deployment hands-on, and fully take over post-sale", "onboard hundreds of end users, surface expansion signals", and build "onboarding flows, tooling, reusable playbooks" so "customer capacity compounds without headcount scaling linearly".Source

Write a one-page proof sheet: each claim, its source (customer, phase, measurement) and its range. Use the same wording everywhere and link the sheet from the case studies.

Consistent, sourced numbers survive procurement scrutiny and make every page more believable.

• Numbers look smaller

  Show the range and the best case honestly.

• Your websiteClaims across the site: the homepage says "Reduce project costs by 30% for s/4HANA migrations", "More than 80% faster manual system analysis", "83% faster S/4HANA migration planning", "3x faster change implementation" and "Go live with Conduct in 48h"; the case-study index says "Migration costs halved" and "Save up to 30% costs on large scale projects"; the SAP partnership post says "30% or more".Source
• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source
• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source

Publish a page: hour by hour, what access is needed, where data stays (on-premise option, as at Minol), who from Conduct is involved and what the customer sees at the end.

A clear setup story removes the IT and security objections that slow pilots.

• Setups take longer

  Say what can extend it.

• Your websiteClaims across the site: the homepage says "Reduce project costs by 30% for s/4HANA migrations", "More than 80% faster manual system analysis", "83% faster S/4HANA migration planning", "3x faster change implementation" and "Go live with Conduct in 48h"; the case-study index says "Migration costs halved" and "Save up to 30% costs on large scale projects"; the SAP partnership post says "30% or more".Source
• HiringDeployment Strategists (NYC, posted October 1, 2026; graduate role in London, posted October 4): "join strategic accounts early, run the technical deployment hands-on, and fully take over post-sale", "onboard hundreds of end users, surface expansion signals", and build "onboarding flows, tooling, reusable playbooks" so "customer capacity compounds without headcount scaling linearly".Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source

Choose a US customer or the US arm of a current customer, deploy with care, and publish a story and video within the quarter. Host a New York CIO breakfast around it.

Local proof shortens US sales cycles more than any feature.

• Customer declines publicity

  Offer a private reference call instead.

• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source
• HiringEnterprise Account Executive (NYC, posted October 1, 2026): "We have a full pipeline of some of the largest companies in the world"; "Most of our pipeline is partnership-led today and we do less outbound than we'd like, simply because we don't yet have the capacity"; AEs "Build the engine: the sales motions, playbooks, and tooling". A Regional Director, Enterprise (London, posted October 19) will build a team "winning Conduct's most strategic new enterprise accounts".Source
• HiringDeal Lead (NYC or London, posted October 19, 2026): "Our deals are large, enterprise and increasingly bespoke"; owns procurement negotiations and "the pricing models behind our offers, including ramps and multi-year structures". Every post says "demand is outpacing what we can service". A Founding Operations Associate (NYC, posted October 14) will "Run events that put Conduct on the map" because "We've just opened our New York office".Source
• Your websiteCase studies (checked twice on October 23, 2026): the sitemap lists five, but only Minol is a finished story. The Fraport, Rittal, Daimler Truck and Heidelberg Materials pages still show template content: each gives the headquarters as "London, UK", each attributes its quote to "John Doe", Fraport and Daimler Truck are both labelled "Logistics", Fraport and Heidelberg Materials show the same result line ("65% reduction in process variance"), and the Daimler Truck page shows "Lorem ipsum" placeholder paragraphs. The case-study index shows one card plus two "More coming soon…" tiles.Source

Build a weekly list of companies posting S/4HANA migration roles, find the IT leader, and send a short note with the most relevant case study and an offer to map their custom code in 48 hours.

Hiring signals show budget and timing, and the case study gives the note a reason to be read.

• Partner conflict

  Check accounts with NTT DATA and BCG first.

• HiringEnterprise Account Executive (NYC, posted October 1, 2026): "We have a full pipeline of some of the largest companies in the world"; "Most of our pipeline is partnership-led today and we do less outbound than we'd like, simply because we don't yet have the capacity"; AEs "Build the engine: the sales motions, playbooks, and tooling". A Regional Director, Enterprise (London, posted October 19) will build a team "winning Conduct's most strategic new enterprise accounts".Source
• Your websiteBook-a-demo form: company email, position, company size with options up to "5000-10000" only, and primary interest ("Preparing S/4HANA Migration", "Currently going through S/4HANA Migration", "Improving SAP Operations", "Clean Core Transformation", "Other").Source
• Your websiteCase studies (checked twice on October 23, 2026): the sitemap lists five, but only Minol is a finished story. The Fraport, Rittal, Daimler Truck and Heidelberg Materials pages still show template content: each gives the headquarters as "London, UK", each attributes its quote to "John Doe", Fraport and Daimler Truck are both labelled "Logistics", Fraport and Heidelberg Materials show the same result line ("65% reduction in process variance"), and the Daimler Truck page shows "Lorem ipsum" placeholder paragraphs. The case-study index shows one card plus two "More coming soon…" tiles.Source

Run one joint webinar and one joint case study per partner each quarter, give partner teams a co-branded demo and the proof sheet, and track partner-sourced pipeline.

Joint proof makes partners confident to lead with Conduct.

• Partners have rival tools

  Lead with joint results.

• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source
• HiringEnterprise Account Executive (NYC, posted October 1, 2026): "We have a full pipeline of some of the largest companies in the world"; "Most of our pipeline is partnership-led today and we do less outbound than we'd like, simply because we don't yet have the capacity"; AEs "Build the engine: the sales motions, playbooks, and tooling". A Regional Director, Enterprise (London, posted October 19) will build a team "winning Conduct's most strategic new enterprise accounts".Source
• Your websiteClaims across the site: the homepage says "Reduce project costs by 30% for s/4HANA migrations", "More than 80% faster manual system analysis", "83% faster S/4HANA migration planning", "3x faster change implementation" and "Go live with Conduct in 48h"; the case-study index says "Migration costs halved" and "Save up to 30% costs on large scale projects"; the SAP partnership post says "30% or more".Source

Build a 15-question online check (custom object counts, modifications, release, documentation) that gives a readiness grade and a short report, with an offer to measure it properly with Conduct in 48 hours.

A useful free tool brings in buyers early in their planning and gives AEs a warm opening.

• Self-reported answers are rough

  Offer the measured version.

• Your websiteIntegrations: SAP "Available"; Salesforce and Oracle "Coming soon"; Jira, Confluence, ServiceNow, SAP Signavio and SAP LeanIX. The S/4HANA page shows a product example answering a question about custom goods-movement code and promises "clean core grades for each system".Source
• Your websiteBook-a-demo form: company email, position, company size with options up to "5000-10000" only, and primary interest ("Preparing S/4HANA Migration", "Currently going through S/4HANA Migration", "Improving SAP Operations", "Clean Core Transformation", "Other").Source
• Your websiteClaims across the site: the homepage says "Reduce project costs by 30% for s/4HANA migrations", "More than 80% faster manual system analysis", "83% faster S/4HANA migration planning", "3x faster change implementation" and "Go live with Conduct in 48h"; the case-study index says "Migration costs halved" and "Save up to 30% costs on large scale projects"; the SAP partnership post says "30% or more".Source

Film Minol first, then each finished case study: two minutes on the problem, the result and why Conduct. Cut 30-second versions for LinkedIn and events.

IT leaders believe peers on camera more than vendor copy.

• Approval delays

  Agree the process before filming.

• HiringLead Brand Designer (NYC or London, posted October 12, 2026): will "elevate and expand our recent rebrand" across "the website and customer conferences to billboards, social media, and customer testimonial videos", and "Lead creative direction of photo, video, and 3D production, including customer testimonial videos".Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source
• Your websiteCase studies (checked twice on October 23, 2026): the sitemap lists five, but only Minol is a finished story. The Fraport, Rittal, Daimler Truck and Heidelberg Materials pages still show template content: each gives the headquarters as "London, UK", each attributes its quote to "John Doe", Fraport and Daimler Truck are both labelled "Logistics", Fraport and Heidelberg Materials show the same result line ("65% reduction in process variance"), and the Daimler Truck page shows "Lorem ipsum" placeholder paragraphs. The case-study index shows one card plus two "More coming soon…" tiles.Source

Publish a page on deployment options (on-premise or cloud), what data is read, where it is stored, certifications held or in progress, and how to request the security pack.

A clear page shortens security review, the slowest step in enterprise deals.

• Overclaiming

  Only list certifications actually held.

• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source
• Your websiteSitemap (25 URLs): no security, trust or data-handling page, no pricing or pilot page, one use-case page (S/4HANA migration), no German-language pages. /dsag (named after the German-speaking SAP user group) repeats the homepage with the same title and description.Source
• HiringDeal Lead (NYC or London, posted October 19, 2026): "Our deals are large, enterprise and increasingly bespoke"; owns procurement negotiations and "the pricing models behind our offers, including ramps and multi-year structures". Every post says "demand is outpacing what we can service". A Founding Operations Associate (NYC, posted October 14) will "Run events that put Conduct on the map" because "We've just opened our New York office".Source

Run a quarterly "ABAP meets AI" meetup in each city with talks from Conduct engineers and customers, and a hackathon on custom-code problems.

Developers who enjoy the event become internal champions and future hires.

• Low turnout

  Partner with SAP user groups.

• HiringContent Strategist (NYC or London, posted September 30, 2026), "One of Conduct's early marketing and comms hires": tells "the Conduct story across web copy, blog posts, social posts, product content, white papers, keynotes, videos", creates content for events "attended by Fortune 500 executives, CIOs, partners, and investors", and grows communities of "developers, enterprise practitioners, and talent on X and LinkedIn" into "meetups, hackathons, and events".Source
• HiringDeal Lead (NYC or London, posted October 19, 2026): "Our deals are large, enterprise and increasingly bespoke"; owns procurement negotiations and "the pricing models behind our offers, including ramps and multi-year structures". Every post says "demand is outpacing what we can service". A Founding Operations Associate (NYC, posted October 14) will "Run events that put Conduct on the map" because "We've just opened our New York office".Source
• Your websiteAbout page: team from "Palantir, G-Research, Legora, Sana and Sequoia"; engineering blog posts such as "Keep your voice down around the agents" and "Kenough with local agents" (featured on Hacker News); newsletter signup in the footer.Source

Add "Join the waitlist" to each coming-soon card, ask two qualifying questions, and use the list to choose design partners.

A waitlist measures demand for the next product line and creates leads now.

• Expectations on timing

  Give no dates until ready.

• Your websiteIntegrations: SAP "Available"; Salesforce and Oracle "Coming soon"; Jira, Confluence, ServiceNow, SAP Signavio and SAP LeanIX. The S/4HANA page shows a product example answering a question about custom goods-movement code and promises "clean core grades for each system".Source
• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source

Define one standard pilot (one system, fixed duration, fixed price, success criteria), with a standard order form and a path to the full contract.

A standard first step speeds the first signature and frees the deal team for large contracts.

• Discounts the value

  Credit pilot fees to the full contract.

• HiringDeal Lead (NYC or London, posted October 19, 2026): "Our deals are large, enterprise and increasingly bespoke"; owns procurement negotiations and "the pricing models behind our offers, including ramps and multi-year structures". Every post says "demand is outpacing what we can service". A Founding Operations Associate (NYC, posted October 14) will "Run events that put Conduct on the map" because "We've just opened our New York office".Source
• HiringDeployment Strategists (NYC, posted October 1, 2026; graduate role in London, posted October 4): "join strategic accounts early, run the technical deployment hands-on, and fully take over post-sale", "onboard hundreds of end users, surface expansion signals", and build "onboarding flows, tooling, reusable playbooks" so "customer capacity compounds without headcount scaling linearly".Source
• Your websiteClaims across the site: the homepage says "Reduce project costs by 30% for s/4HANA migrations", "More than 80% faster manual system analysis", "83% faster S/4HANA migration planning", "3x faster change implementation" and "Go live with Conduct in 48h"; the case-study index says "Migration costs halved" and "Save up to 30% costs on large scale projects"; the SAP partnership post says "30% or more".Source

Publish an anonymised yearly report: share of custom code, unused objects, common modifications, readiness for S/4HANA by industry. Launch it with SAP partners and press.

Original data earns press, analyst attention and partner distribution, and positions Conduct as the authority on SAP complexity.

• Customer concerns

  Aggregate, suppress small groups and get consent.

• Your websiteSeries A post (June 17, 2026): $60m co-led by Index Ventures and ICONIQ with strategic investment from SAP; "building our second HQ in New York"; early customers "Daimler Truck, Heidelberg Materials, Fraport, Rittal, and DHL", with "design cycles 10x faster, and 50 to 80% cost savings in key migration phases"; "87% of global commerce runs through an SAP system"; "SAP is just our starting point".Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source
• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source

Turn the deployment playbook into a certification for partner consultants, with a sandbox, an exam and a partner directory. Certified partners run standard pilots.

Partners scale delivery, and certification ties their people to Conduct.

• Quality varies

  Require a supervised first deployment.

• HiringDeployment Strategists (NYC, posted October 1, 2026; graduate role in London, posted October 4): "join strategic accounts early, run the technical deployment hands-on, and fully take over post-sale", "onboard hundreds of end users, surface expansion signals", and build "onboarding flows, tooling, reusable playbooks" so "customer capacity compounds without headcount scaling linearly".Source
• HiringDeal Lead (NYC or London, posted October 19, 2026): "Our deals are large, enterprise and increasingly bespoke"; owns procurement negotiations and "the pricing models behind our offers, including ramps and multi-year structures". Every post says "demand is outpacing what we can service". A Founding Operations Associate (NYC, posted October 14) will "Run events that put Conduct on the map" because "We've just opened our New York office".Source
• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source

Translate the core pages (home, S/4HANA, case studies, security, demo), add German-language demos and a German events calendar.

German IT leaders and works councils expect German material, and local pages win local search.

• Pages fall out of date

  Translate only core pages first.

• Your websiteSitemap (25 URLs): no security, trust or data-handling page, no pricing or pilot page, one use-case page (S/4HANA migration), no German-language pages. /dsag (named after the German-speaking SAP user group) repeats the homepage with the same title and description.Source
• Your websiteMinol case study: Minol-ZENNER-Group (about 4,500 staff, customers in over 90 countries) runs an SAP landscape "80–90%" custom; quote: "Other AI tools didn't know our objects. Conduct does - and our data never leaves us." Conduct connects to Minol's on-premise SAP environment.Source
• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source

Publish one engineering post a month, share it to Hacker News, X and LinkedIn, and link each to open roles and the product.

Engineering writing attracts both hires and technical buyers who trust builders.

• Engineer time taken from product

  Keep posts short.

• Your websiteAbout page: team from "Palantir, G-Research, Legora, Sana and Sequoia"; engineering blog posts such as "Keep your voice down around the agents" and "Kenough with local agents" (featured on Hacker News); newsletter signup in the footer.Source
• HiringContent Strategist (NYC or London, posted September 30, 2026), "One of Conduct's early marketing and comms hires": tells "the Conduct story across web copy, blog posts, social posts, product content, white papers, keynotes, videos", creates content for events "attended by Fortune 500 executives, CIOs, partners, and investors", and grows communities of "developers, enterprise practitioners, and talent on X and LinkedIn" into "meetups, hackathons, and events".Source

Turn it into a clickable tour with sample data: ask a question, see the code map, see the process diagram. Put it on the homepage and use it in outbound.

Buyers who try the product feel before a demo book more confidently.

• Shows too little

  End with a demo offer.

• Your websiteIntegrations: SAP "Available"; Salesforce and Oracle "Coming soon"; Jira, Confluence, ServiceNow, SAP Signavio and SAP LeanIX. The S/4HANA page shows a product example answering a question about custom goods-movement code and promises "clean core grades for each system".Source
• PageSpeedChrome UX Report for conduct.ai (real visitors, 75th percentile): Largest Contentful Paint 0.84 s and Interaction to Next Paint 69 ms, both well inside "good", and LCP 11% faster than before. Speed is not a problem.Source

Prepare the listing now: a clear description, the finished case studies, the security page, screenshots of the product, a standard pilot offer and a contact path. Announce it to customers and partners when it goes live.

Buyers who find Conduct inside SAP's own store arrive with trust already in place.

• Approval timing unknown

  Keep the draft ready and reuse it on the site.

• Your websiteBlog: seven dated posts, the newest the Series A on June 17, 2026, so nothing new in four months. Partnership posts: named an SAP strategic AI partner for SAP Cloud ERP transformation and "on track to become an SAP Endorsed App listed on the SAP Store" (May 12); a global partnership with NTT DATA Business Solutions across the UK, Germany, the US, Brazil and Singapore (May 11); a BCG partnership whose pilot produced "initial process designs up to ten times faster" (May 5).Source
• Your websiteCase studies (checked twice on October 23, 2026): the sitemap lists five, but only Minol is a finished story. The Fraport, Rittal, Daimler Truck and Heidelberg Materials pages still show template content: each gives the headquarters as "London, UK", each attributes its quote to "John Doe", Fraport and Daimler Truck are both labelled "Logistics", Fraport and Heidelberg Materials show the same result line ("65% reduction in process variance"), and the Daimler Truck page shows "Lorem ipsum" placeholder paragraphs. The case-study index shows one card plus two "More coming soon…" tiles.Source
• Your websiteSitemap (25 URLs): no security, trust or data-handling page, no pricing or pilot page, one use-case page (S/4HANA migration), no German-language pages. /dsag (named after the German-speaking SAP user group) repeats the homepage with the same title and description.Source