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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. MAXPRO Fitness
MAXPRO Fitness logo

growth playbook · Oct 21, 2026

maxprofitness.com (opens in a new tab)

MAXPRO Fitness growth playbook

Diagnosis

MAXPRO has a real product with strong reviews (4.7 from 365 on the SC), Shark Tank fame and a second machine in the Air. The gaps are in the ownership years after the sale: the cable kit owners need every 1.5 to 2 years is backordered, the app sits at 3.2 stars, and Air owners say there are no workouts for them.

On the store, comparison-page prices do not match the cart, bundle pages show no reviews and ten pages are empty. This playbook fixes those first, then builds owner revenue (second machine, care plan, refurbished) and new channels (clinics, hotels, teams).

Growth Score

6/10

Biggest Opportunity

Turn the installed base into recurring revenue: in-stock cable kits, a reminder at month 18, and a MAXPRO Care plan.

Biggest Risk

Larger, AI-led rivals (Tonal, Speediance, Vitruvian) win on software while MAXPRO's app rating and parts availability frustrate owners.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    The cable kit every SC owner needs is backordered: turn cable wear into a planned, in-stock care programme

    Count SC units sold 18 to 30 months ago and compare with kits on order.

    High impact First result in 2 weeks
  2. 2

    Make the Help Me Choose prices match the checkout: $699 and $379 on the page, $749 and $396 in the cart

    Change the four hard-coded prices on /pages/sc-vs-air today.

    High impact First result in 1 week
  3. 3

    One customer number everywhere, and stats that read correctly before the animation runs

    Choose the one number and where it comes from.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 6Fill-ins · 7Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    MAXPRO's own SC page says the cable lasts 1.5 to 2 years and that "Self-Replacement cable kits are available", but the $45 kit is sold out with "Backordered until Novemer." The warranty excludes cable wear, so the 40,000+ owners who bought an SC more than 18 months ago are the ones who will need a cable, and right now the store has nothing to sell them except a $125 mail-in tune-up that few will find from the kit page.

    High impactMedium effort First result in 2 weeks Operations Manager

    First action

    Count SC units sold 18 to 30 months ago and compare with kits on order.

    How to measure it

    Kit plus tune-up orders

    Now
    –
    Target
    400 a month
    By
    90 days

    Steps

    1. 1

      Size demand

      SC units sold by month since launch; kits and tune-ups sold in the last year.

      Operations Manager 2 days

    2. 2

      Restock

      Order kits to cover the next six months of due cables, with a reorder point.

      Operations Manager 1 week

    3. 3

      Fix the page

      Correct "Novemer", give a ship date and allow back-orders instead of "Sold out".

      Ecommerce Manager 1 hour

    4. 4

      Offer the alternative

      Show the Tune-Up Program and the how-to video on the kit page.

      Ecommerce Manager 1 day

    5. 5

      Waitlist

      Turn on back-in-stock signups so every lost buyer becomes an email.

      Ecommerce Manager 1 day

    6. 6

      Reminder flow

      Klaviyo flow at month 18 after registration or order: kit, video, tune-up.

      Marketing Manager 1 week

    7. 7

      Support macro

      Gorgias reply for worn-cable tickets with the kit and tune-up links.

      Customer Experience Lead 1 day

    8. 8

      Measure

      Kit and tune-up revenue, cable tickets and reviews mentioning cables.

      Operations Manager monthly

    First result
    2 weeks
    Cost
    Kit inventory and staff time
    Owner
    Operations Manager

    Smallest test

    Email the 500 longest-registered SC owners a kit pre-order with a ship date and count orders.

    Run this outreach. The sequence sent for you: addresses found and verified, replies routed to your CRM. Usually live within days.

    Book a working session

    Why it works

    Restock the kit and never let it run out again: forecast demand from SC sales by month (a unit sold 18 to 24 months ago is a kit due now). While it is backordered, take orders with a firm ship date instead of "Sold out", and offer the Tune-Up Program on the same page for owners who would rather not open a spring-loaded unit. Then send every registered owner a reminder at month 18 with the kit, the video and the tune-up side by side.

    Consumables are the cheapest revenue a hardware brand has: the customer already trusts the product and has to replace the part. A worn cable that cannot be replaced is also the moment an owner stops training, writes a bad review or looks at Tonal.

    Ready to use

    EmailMonth-18 cable reminder

    Subject: Your MAXPRO cables are due a check

You have been training on your MAXPRO for about 18 months. Cables last 1.5 to 2 years with regular use, so now is the time to look for fraying.

Two ways to keep training:
1. Replace them yourself: Cable Replacement Kit, $45, with our step-by-step video.
2. Send it to us: the Tune-Up Program, $125, a 10-point inspection with new cables and a one-year warranty on the work.

[Get the kit] [Book a tune-up]

    Risks and how to handle them

    • Owners struggle with the spring-loaded swap

      Push the tune-up for nervous owners and keep the safety video prominent.

    • Stock tied up in kits

      Order against the forecast of units due, not a guess.

    Evidence

    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your websiteThe $45 "BACKORDERED: Cable Replacement Kit-MAXPRO SmartConnect" is sold out; the page reads "Backordered until Novemer." and "This kit works on both the MAXPRO Base & SmartConnect models", links a YouTube video for directions, has 3 reviews, and its footer says "Over 40,000+ Customers".Source
    • Your websiteMAXPRO Tune-Up Program ($125, US only, 7 reviews at 5.0): a 10-point inspection that starts with "Cable replacement" and friction material replacement; "We recommend that your MAXPRO undergo a professional tune-up at least every 2 years with regular use"; one-year warranty on the work. A separate Tune-Up for the Base model is $150.Source
    • Your websiteWarranty page: a two-year limited warranty; "The MAXPRO is not warranted against normal wear and tear and it is important that you maintain your MAXPRO, including the cables, by inspecting your MAXPRO regularly". The cable how-to page (/pages/cords) asks owners to wear safety glasses, use two Phillips screwdrivers and let the old cable fully unwind so that springs "under tension" do not pop out.Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
  • 02

    The Help Me Choose page tells shoppers the SC is $699 and the Air starts at $379, and the homepage repeats "From $379". The product pages and cart charge $749 and $396. A buyer who chose on the comparison page meets a higher price at the next click, the worst moment for a surprise on a $700 purchase.

    High impactLow effort First result in 1 week Ecommerce Manager

    First action

    Change the four hard-coded prices on /pages/sc-vs-air today.

    How to measure it

    Help Me Choose to add-to-cart

    Now
    –
    Target
    +15%
    By
    30 days

    Steps

    1. 1

      List every price

      Homepage, Help Me Choose, ads, emails.

      Ecommerce Manager 1 day

    2. 2

      Decide

      Current prices, or a real dated offer.

      Founder & CEO 1 day

    3. 3

      Bind prices

      Use the product price in the theme sections, not typed text.

      Shopify Developer (contract) 2 days

    4. 4

      Check ads

      Meta and Google ad copy and landing pages.

      Marketing Manager 1 day

    5. 5

      Add a check

      Monthly price audit across pages.

      Ecommerce Manager monthly

    6. 6

      Measure

      Add-to-cart from the comparison page in Clarity and Shopify.

      Ecommerce Manager 30 days

    First result
    1 week
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Fix the comparison page and compare add-to-cart for two weeks.

    Why it works

    Pull prices on the comparison page and homepage from the product data instead of typing them, or run the $699 / $379 offer for real with a dated end. Check every landing page and ad for the same issue.

    Price consistency protects conversion and trust; shoppers who see a higher price than promised often leave or contact support.

    Risks and how to handle them

    • Lower headline price disappears

      Lead with the $33 a month financing figure instead.

    Evidence

    • Your websiteHelp Me Choose page (/pages/sc-vs-air): "Start with MAXPRO Air from $379 $499" and MAXPRO SC "$699 $799", closing with "Start with Air · $379" and "Shop MAXPRO SC · $699"; "A lot of our best customers have both - the SC stays home, the Air goes with you."Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Your catalogueProduct feed (21 products, read October 20, 2026): SC $749; Air $396 (Natural Pearl sold out); Grab & Go $829; The Air Home Setup $632, but its Pearl / Sport Orange option is $675 against a $642 "compare at" price; AirTrack $149 black or $159 pearl; Foldable Bench $225; SlimLine Wall Track $339; Bench System Bundle $926; Limited-Time Track Bundle $1,034; Power & Portable Bundle $1,298; Elite Bundle $1,480; Premium App Membership $89.99; most hardware tagged "pre-order". The Air Home Setup page still says "AirTrack- Ships in July" and "Carry-On Ready 2.5 lbs".Source
  • 03

    The homepage says 45,000+ happy clients and 100K+ people training; the meta description and product footers say 40,000+. The SC and Air pages serve their stat strip as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script counts up, which is what search engines, link previews and AI shopping assistants read.

    Medium impactLow effort First result in 2 weeks Marketing Manager

    First action

    Choose the one number and where it comes from.

    How to measure it

    Consistent proof points

    Now
    –
    Target
    100% of pages
    By
    2 weeks

    Steps

    1. 1

      Agree the number

      Customers from Shopify plus Amazon and retail.

      Founder & CEO 1 day

    2. 2

      Update copy

      Homepage, meta description, product footers.

      Marketing Manager 1 day

    3. 3

      Fix counters

      Render final values in HTML.

      Shopify Developer (contract) 1 day

    4. 4

      Check previews

      Google, Facebook and iMessage previews.

      Marketing Manager 1 hour

    5. 5

      Add an H1

      The homepage has none.

      Shopify Developer (contract) 1 hour

    6. 6

      Review

      Update the number each quarter.

      Marketing Manager quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Fix the SC page counters and meta description today.

    Why it works

    Pick one verified number (customers, or people training) and use it everywhere with a date. Put the final numbers in the HTML (300 lbs, 450+ exercises, 30s setup) and let the animation start from them.

    Consistent proof reads as true; three numbers read as marketing. Correct numbers in the page source also improve how AI assistants describe the product.

    Risks and how to handle them

    • A smaller number looks weaker

      Use the larger one only if it can be backed up.

    Evidence

    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Your websiteThe $45 "BACKORDERED: Cable Replacement Kit-MAXPRO SmartConnect" is sold out; the page reads "Backordered until Novemer." and "This kit works on both the MAXPRO Base & SmartConnect models", links a YouTube video for directions, has 3 reviews, and its footer says "Over 40,000+ Customers".Source
    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
  • 04

    The bundles are the store's biggest orders ($829 to $1,480), and each one contains an SC, but the Grab & Go page publishes zero reviews and shows no review widget. The homepage card even advertises Grab & Go with the SC's "365 Reviews", and the click lands on a page with none.

    High impactLow effort First result in 2 weeks Ecommerce Manager

    First action

    Turn on product groups in Judge.me for the SC bundles.

    How to measure it

    Bundle page conversion

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Map bundles

      Which machine is in each bundle.

      Ecommerce Manager 1 hour

    2. 2

      Group reviews

      Judge.me product groups.

      Ecommerce Manager 1 day

    3. 3

      Pick one widget

      Judge.me or Okendo, not both.

      Shopify Developer (contract) 1 day

    4. 4

      Structured data

      Rating on bundle pages.

      Shopify Developer (contract) 1 day

    5. 5

      Ask bundle buyers

      Review request mentioning the bundle.

      Marketing Manager 2 weeks

    6. 6

      Measure

      Bundle conversion before and after.

      Ecommerce Manager 60 days

    First result
    2 weeks
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Add the SC reviews to Grab & Go first.

    Why it works

    Group the SC, Air and bundle products in Judge.me so each bundle shows the reviews of the machine inside it, and output the same rating in the bundle structured data. Add two bundle-specific reviews from past buyers.

    Reviews matter most on the most expensive pages, and star ratings in search results lift click-through.

    Risks and how to handle them

    • Reviews from another product mislead

      Label them "Reviews of the MAXPRO SC included in this bundle".

    Evidence

    • Your websiteBundle pages carry no reviews: the Grab & Go page ($829) publishes a review count of 0 in its structured data and shows no review widget, although the homepage card for Grab & Go shows "4.7" and "365 Reviews" (the SC's reviews).Source
    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your catalogueProduct feed (21 products, read October 20, 2026): SC $749; Air $396 (Natural Pearl sold out); Grab & Go $829; The Air Home Setup $632, but its Pearl / Sport Orange option is $675 against a $642 "compare at" price; AirTrack $149 black or $159 pearl; Foldable Bench $225; SlimLine Wall Track $339; Bench System Bundle $926; Limited-Time Track Bundle $1,034; Power & Portable Bundle $1,298; Elite Bundle $1,480; Premium App Membership $89.99; most hardware tagged "pre-order". The Air Home Setup page still says "AirTrack- Ships in July" and "Carry-On Ready 2.5 lbs".Source
    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
  • 05

    Search engines are being sent to pages that show only a heading: hospitality, gyms, travel, financing, open box, reviews, 1-on-1 consultation, current promotion, become an ambassador and invest. Several are exactly the pages MAXPRO needs (hotels, gyms, financing, ambassadors), and a visitor who lands on one sees nothing.

    Medium impactLow effort First result in 1 month Ecommerce Manager

    First action

    List what each empty page was meant to do.

    How to measure it

    Empty indexed pages

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Audit

      All ten pages and their traffic.

      Ecommerce Manager 1 day

    2. 2

      Decide

      Build, merge or hide.

      Founder & CEO 1 day

    3. 3

      Write financing

      Afterpay, Klarna, Shop Pay Installments, $33 a month.

      Marketing Manager 2 days

    4. 4

      Write travel

      Air and SC for hotels and trips.

      Marketing Manager 2 days

    5. 5

      Hide the rest

      Remove from sitemap and navigation.

      Shopify Developer (contract) 1 hour

    6. 6

      Link

      From footer and Help Me Choose.

      Shopify Developer (contract) 1 hour

    First result
    1 month
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Publish the financing page this week.

    Why it works

    Write the four that matter now (financing with the $33 a month offer, travel, gyms, ambassadors) and hide the rest from the sitemap until they have content. Link them from the footer and Help Me Choose.

    Empty pages waste search visits and make the brand look unfinished; real pages for these intents can rank.

    Risks and how to handle them

    • Losing a page that ranks

      Check Search Console before hiding anything.

    Evidence

    • Your websiteSitemap (218 URLs): comparison posts already exist (MAXPRO vs Tonal, vs Speediance, vs Vitruvian, Air vs SC, "Best Portable Cable Machine") plus /pages/maxpro-sc-competitors. Pages that render only a heading with no content: /pages/hospitality, /pages/gyms, /pages/travel, /pages/financing, /pages/open-box, /pages/reviews, /pages/1-on-1-consultation, /pages/current-promotion, /pages/become-an-ambassador and /pages/invest. Other pages: HSA/FSA (Truemed), GovX military discount, Concierge Program, refurbished, creator guide, affiliate registration, product registration.Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
  • 06

    The Air Home Setup page still says "AirTrack- Ships in July"; its Pearl / Sport Orange option is $675 against a $642 "compare at" price; the same page says the Air is 2.5 lbs while the Air page says 2.85 lbs. Small errors make a $632 purchase feel risky.

    Medium impactLow effort First result in 1 week Ecommerce Manager

    First action

    Fix the three Air Home Setup errors.

    How to measure it

    Open product data errors

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Export the feed

      All products and variants.

      Ecommerce Manager 1 hour

    2. 2

      Check prices

      Compare-at below price, mismatched colours.

      Ecommerce Manager 1 hour

    3. 3

      Check dates

      Ship and pre-order dates.

      Operations Manager 1 hour

    4. 4

      Check specs

      Weights, resistance, cable lengths.

      Ecommerce Manager 1 hour

    5. 5

      Fix

      In Shopify and the theme.

      Ecommerce Manager 1 day

    6. 6

      Repeat

      Monthly.

      Ecommerce Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Fix the Air Home Setup page today.

    Why it works

    Audit every product and variant for ship dates, compare-at prices and specs, set a single source for specs, and repeat the check whenever a pre-order changes.

    Accurate product data protects conversion and is what Google Shopping and AI assistants repeat.

    Risks and how to handle them

    • Pre-order dates slip

      Show a date range and update it weekly.

    Evidence

    • Your catalogueProduct feed (21 products, read October 20, 2026): SC $749; Air $396 (Natural Pearl sold out); Grab & Go $829; The Air Home Setup $632, but its Pearl / Sport Orange option is $675 against a $642 "compare at" price; AirTrack $149 black or $159 pearl; Foldable Bench $225; SlimLine Wall Track $339; Bench System Bundle $926; Limited-Time Track Bundle $1,034; Power & Portable Bundle $1,298; Elite Bundle $1,480; Premium App Membership $89.99; most hardware tagged "pre-order". The Air Home Setup page still says "AirTrack- Ships in July" and "Carry-On Ready 2.5 lbs".Source
    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
    • Your websiteThe $45 "BACKORDERED: Cable Replacement Kit-MAXPRO SmartConnect" is sold out; the page reads "Backordered until Novemer." and "This kit works on both the MAXPRO Base & SmartConnect models", links a YouTube video for directions, has 3 reviews, and its footer says "Over 40,000+ Customers".Source

This quarter 10

The core plays for the next three months.

  • 07

    The Air is the cheaper, newer entry machine, yet a recent App Store review says the app "Doesn't have any workouts for the MaxPro Air", and another asks for workouts without the accessories. New owners who cannot find their first workout are the most likely to return the machine inside 30 days.

    High impactMedium effort First result in 1 quarter App Product Manager

    First action

    Tag existing workouts that work with the Air alone.

    How to measure it

    Air week-one completion

    Now
    –
    Target
    60%
    By
    1 quarter

    Steps

    1. 1

      Tag the library

      Air-compatible and no-accessory workouts.

      App Product Manager 1 week

    2. 2

      Write the plan

      Four weeks, three sessions a week.

      Head Coach 2 weeks

    3. 3

      Film gaps

      Air-specific moves.

      Head Coach 1 month

    4. 4

      Add a filter

      By machine in the app.

      App Product Manager 1 month

    5. 5

      Box insert

      QR code to the plan.

      Operations Manager 2 weeks

    6. 6

      Email

      Day 1 and day 7.

      Marketing Manager 1 week

    7. 7

      Measure

      Completion and returns.

      App Product Manager monthly

    First result
    1 quarter
    Cost
    Coach and app time
    Owner
    App Product Manager

    Smallest test

    Send ten new Air owners a PDF plan and track returns.

    Why it works

    Build a four-week Air starter plan (3 to 125 lbs, door, fence and floor mounts), filter the library by machine, and link it from the Air box insert and the first email.

    Early wins drive retention, reviews and the second purchase, and Air buyers are the newest customers.

    Risks and how to handle them

    • Filming takes long

      Launch with tagged existing workouts first.

    Evidence

    • App StoreMAXPRO Fit (iOS): 3.16 stars from 113 ratings, updated October 16, 2026. Recent reviews: an Air owner says the app "Doesn't have any workouts for the MaxPro Air" (August 2026); "Apple Health integration is horrible" and "a lot of workouts are hidden behind a subscription" (September 2026); "$9.99/mo for digital content" (September 2026); a request for a tvOS app (October 2026); "Customer Support is awesome" (5 stars).Source
    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
    • Your websiteHelp Me Choose page (/pages/sc-vs-air): "Start with MAXPRO Air from $379 $499" and MAXPRO SC "$699 $799", closing with "Start with Air · $379" and "Shop MAXPRO SC · $699"; "A lot of our best customers have both - the SC stays home, the Air goes with you."Source
  • 08

    MAXPRO Fit has 3.16 stars from 113 ratings. Recent reviews cite Apple Health and Watch integration, battery and resistance display bugs and missing TV streaming, while long-time owners praise support. The app rating is what buyers see when they check the "free coaching app".

    High impactMedium effort First result in 1 quarter App Product Manager

    First action

    Group the last 50 reviews by complaint.

    How to measure it

    Average rating

    Now
    –
    Target
    4.2
    By
    2 quarters

    Steps

    1. 1

      Group complaints

      Last 50 reviews.

      App Product Manager 2 days

    2. 2

      Fix Health sync

      Apple Health and Watch.

      App Product Manager 1 month

    3. 3

      Fix display bugs

      Battery and resistance.

      App Product Manager 1 month

    4. 4

      Answer reviews

      All open ones.

      Customer Experience Lead 1 week

    5. 5

      Rating prompt

      After a completed workout.

      App Product Manager 2 weeks

    6. 6

      Measure

      Weekly rating and crash rate.

      App Product Manager weekly

    First result
    1 quarter
    Cost
    App development time
    Owner
    App Product Manager

    Smallest test

    Answer the ten newest reviews this week.

    Why it works

    Fix the top two complaints (Apple Health sync, resistance display), answer every review, and add an in-app rating prompt after a completed workout or new personal record.

    Ratings follow when satisfied users are asked at a good moment and complaints are fixed.

    Risks and how to handle them

    • Prompt annoys users

      Use the system prompt and limit frequency.

    Evidence

    • App StoreMAXPRO Fit (iOS): 3.16 stars from 113 ratings, updated October 16, 2026. Recent reviews: an Air owner says the app "Doesn't have any workouts for the MaxPro Air" (August 2026); "Apple Health integration is horrible" and "a lot of workouts are hidden behind a subscription" (September 2026); "$9.99/mo for digital content" (September 2026); a request for a tvOS app (October 2026); "Customer Support is awesome" (5 stars).Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
  • 09

    The SC page promises "250+ Guided Workouts Free • No subscription needed"; reviewers say "a lot of workouts are hidden behind a subscription". Premium is $69.99 a year on the homepage and $89.99 on its product page. Mixed messages on the subscription are the top theme in recent app reviews.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    List what is free and what is Premium today.

    How to measure it

    Reviews mentioning subscription

    Now
    –
    Target
    -50%
    By
    2 quarters

    Steps

    1. 1

      List features

      Free vs Premium.

      App Product Manager 2 days

    2. 2

      Set one price

      Annual and monthly.

      Founder & CEO 1 day

    3. 3

      Write the table

      Product pages and app.

      Marketing Manager 2 days

    4. 4

      Update pages

      SC, Air, homepage, membership.

      Ecommerce Manager 1 day

    5. 5

      Update the app

      Paywall copy.

      App Product Manager 2 weeks

    6. 6

      Measure

      Reviews and Premium conversion.

      App Product Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Fix the membership price mismatch this week.

    Why it works

    Publish a short free vs Premium table on product pages and in the app, use one annual price everywhere, and make the free plan visibly complete.

    Clear subscription terms reduce returns and bad reviews; a fair free tier is a selling point against Tonal and Speediance memberships.

    Risks and how to handle them

    • Fewer Premium sign-ups

      A clear trial converts better than confusion.

    Evidence

    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your websitePremium App Membership product: $89.99 with a $119.88 "compare at" price and a "Monthly Coaching App Membership $9.99" option, while the homepage quotes $69.99 a year. The refurbished page says "MAXPRO Premium Membership is not required to access all MAXPRO content."Source
    • App StoreMAXPRO Fit (iOS): 3.16 stars from 113 ratings, updated October 16, 2026. Recent reviews: an Air owner says the app "Doesn't have any workouts for the MaxPro Air" (August 2026); "Apple Health integration is horrible" and "a lot of workouts are hidden behind a subscription" (September 2026); "$9.99/mo for digital content" (September 2026); a request for a tvOS app (October 2026); "Customer Support is awesome" (5 stars).Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Competitor researchRivals' own homepages: Tonal, "the leader in smart home gym equipment" with "AI-powered training"; Speediance, "The leading smart home gym equipment" in a "compact design"; Vitruvian's Trainer+, "AI technology and expert coaching". All three are larger machines that stay in one room.Source
  • 10

    MAXPRO is HSA/FSA-eligible through Truemed and says buyers "save an average of 30%", up to $150. That is MAXPRO's strongest price argument, but it lives on one page that the product pages do not mention.

    High impactLow effort First result in 1 month Marketing Manager

    First action

    Add one line under the SC price.

    How to measure it

    HSA/FSA share of orders

    Now
    –
    Target
    10%
    By
    2 quarters

    Steps

    1. 1

      Add badges

      Product and bundle pages.

      Ecommerce Manager 1 day

    2. 2

      Cart reminder

      Truemed option.

      Shopify Developer (contract) 1 day

    3. 3

      Email

      Subscribers with FSA balances.

      Marketing Manager 1 week

    4. 4

      Ads

      HSA/FSA angle.

      Marketing Manager 2 weeks

    5. 5

      Check claims

      With Truemed's approved wording.

      Marketing Manager 1 day

    6. 6

      Measure

      Truemed orders.

      Ecommerce Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Add the badge to the SC page.

    Why it works

    Add an "HSA/FSA eligible" line under the price on the SC, Air and bundle pages, a cart reminder, and an email to subscribers before year-end FSA deadlines.

    Pre-tax savings answer the most common objection in reviews ("Yes the price may be a bit high") without a discount.

    Risks and how to handle them

    • Eligibility misunderstood

      Use Truemed's wording and link the FAQ.

    Evidence

    • Your websiteHSA/FSA page: "Qualify to save an average of 30% by paying with HSA/FSA"; Truemed's clinicians issue a Letter of Medical Necessity after "a short health assessment", "valid for 12 months"; "You saved $109-$150".Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • App StoreMAXPRO Fit (iOS): 3.16 stars from 113 ratings, updated October 16, 2026. Recent reviews: an Air owner says the app "Doesn't have any workouts for the MaxPro Air" (August 2026); "Apple Health integration is horrible" and "a lot of workouts are hidden behind a subscription" (September 2026); "$9.99/mo for digital content" (September 2026); a request for a tvOS app (October 2026); "Customer Support is awesome" (5 stars).Source
  • 11

    A physical therapist on the Air page says clients rent Airs from him "and most end up keeping them". A wheelchair user writes that the SC is "easily adaptable" and safer with Ehlers-Danlos and MS. Concentric-only resistance and HSA/FSA eligibility suit rehab.

    High impactMedium effort First result in 2 quarters Partnerships Manager

    First action

    Call the PT in the testimonial and ask how his rentals work.

    How to measure it

    Clinic-referred sales

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Learn the model

      Interview the PT.

      Partnerships Manager 1 week

    2. 2

      Design terms

      Wholesale and rental.

      Founder & CEO 2 weeks

    3. 3

      Make materials

      Handout, codes, page.

      Marketing Manager 2 weeks

    4. 4

      Recruit 10

      Clinics near customers.

      Partnerships Manager 1 month

    5. 5

      Train

      Video call per clinic.

      Partnerships Manager 1 month

    6. 6

      Track

      Codes and rentals.

      Ecommerce Manager monthly

    7. 7

      Scale

      PT conferences.

      Partnerships Manager quarterly

    First result
    2 quarters
    Cost
    Wholesale margin and samples
    Owner
    Partnerships Manager

    Smallest test

    Sign one clinic with five rental units.

    Why it works

    Create a clinic programme: wholesale pricing, a rent-to-own kit, patient handouts with a referral code, and a clinic page. Start with ten clinics.

    Therapists are trusted advisors, and patients who train at home buy the unit their therapist used.

    Risks and how to handle them

    • Medical claims

      Keep claims to the published study and testimonials.

    Evidence

    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Your websiteHSA/FSA page: "Qualify to save an average of 30% by paying with HSA/FSA"; Truemed's clinicians issue a Letter of Medical Necessity after "a short health assessment", "valid for 12 months"; "You saved $109-$150".Source
    • Your websiteBlog and press: 97 articles; recent posts "Best Portable Cable Machine" and "Can You Build Muscle with a Portable Cable Machine" (October 2026); research posts on concentric-only training; press posts on Shaq partnering with MAXPRO, Men's Health and Sports Illustrated ("best portable smart home gym") and CES 2020; the only careers post is a product manager role from May 2021.Source
  • 12

    MAXPRO's pitch is training "in a hotel" and the Air is TSA-compliant, and /pages/hospitality already exists, but it is empty. Boutique hotels and rental hosts compete on wellness amenities and have no room for a gym.

    Medium impactHigh effort First result in 2 quarters Partnerships Manager

    First action

    Draft a one-page offer for hotels.

    How to measure it

    Hospitality accounts

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Write the offer

      Pricing and package.

      Partnerships Manager 1 week

    2. 2

      Build the page

      On /pages/hospitality.

      Marketing Manager 1 week

    3. 3

      Room card

      QR to a 20-minute workout.

      Marketing Manager 1 week

    4. 4

      Pitch

      50 boutique hotels and hosts.

      Partnerships Manager 1 month

    5. 5

      Guest offer

      Discount for guests who tried it.

      Ecommerce Manager 2 weeks

    6. 6

      Measure

      Guest code orders.

      Ecommerce Manager monthly

    First result
    2 quarters
    Cost
    Units for trials
    Owner
    Partnerships Manager

    Smallest test

    Place units in one hotel for a month.

    Why it works

    Offer an in-room or loan-at-the-desk package (Air with case, QR card to app workouts) with volume pricing, and recruit five boutique hotels as references.

    Guests try the product for free and become buyers; hotels get a cheap amenity.

    Risks and how to handle them

    • Units lost or damaged

      Desk loan with deposit.

    Evidence

    • Your websiteSitemap (218 URLs): comparison posts already exist (MAXPRO vs Tonal, vs Speediance, vs Vitruvian, Air vs SC, "Best Portable Cable Machine") plus /pages/maxpro-sc-competitors. Pages that render only a heading with no content: /pages/hospitality, /pages/gyms, /pages/travel, /pages/financing, /pages/open-box, /pages/reviews, /pages/1-on-1-consultation, /pages/current-promotion, /pages/become-an-ambassador and /pages/invest. Other pages: HSA/FSA (Truemed), GovX military discount, Concierge Program, refurbished, creator guide, affiliate registration, product registration.Source
    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
  • 13

    MAXPRO says many of its best customers own both machines. Tens of thousands of SC owners are the warmest audience for a $396 Air, but there is no owner offer or email for it.

    High impactLow effort First result in 1 month Marketing Manager

    First action

    Segment SC owners in Klaviyo by purchase date.

    How to measure it

    Owner cross-sales

    Now
    –
    Target
    300 in 90 days
    By
    1 quarter

    Steps

    1. 1

      Segment

      SC-only and Air-only owners.

      Marketing Manager 1 day

    2. 2

      Set the offer

      Owner price.

      Founder & CEO 1 day

    3. 3

      Write emails

      Three-email series.

      Marketing Manager 1 week

    4. 4

      Accessory flow

      Bench, wall track, backpack.

      Marketing Manager 1 week

    5. 5

      Launch

      In waves.

      Marketing Manager 2 weeks

    6. 6

      Measure

      Orders per segment.

      Ecommerce Manager monthly

    First result
    1 month
    Cost
    Offer margin
    Owner
    Marketing Manager

    Smallest test

    Email 2,000 SC owners the Air offer.

    Why it works

    Send SC owners a loyalty price on the Air (and Air owners on the SC), with a "your profile works on both" message. Follow up with the accessory ladder: bench, wall track, backpack.

    Selling to existing owners costs a fraction of new acquisition, and the comparison page already makes the case.

    Risks and how to handle them

    • Discount trains waiting

      Owner-only, not public.

    Evidence

    • Your websiteHelp Me Choose page (/pages/sc-vs-air): "Start with MAXPRO Air from $379 $499" and MAXPRO SC "$699 $799", closing with "Start with Air · $379" and "Shop MAXPRO SC · $699"; "A lot of our best customers have both - the SC stays home, the Air goes with you."Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Your catalogueProduct feed (21 products, read October 20, 2026): SC $749; Air $396 (Natural Pearl sold out); Grab & Go $829; The Air Home Setup $632, but its Pearl / Sport Orange option is $675 against a $642 "compare at" price; AirTrack $149 black or $159 pearl; Foldable Bench $225; SlimLine Wall Track $339; Bench System Bundle $926; Limited-Time Track Bundle $1,034; Power & Portable Bundle $1,298; Elite Bundle $1,480; Premium App Membership $89.99; most hardware tagged "pre-order". The Air Home Setup page still says "AirTrack- Ships in July" and "Carry-On Ready 2.5 lbs".Source
    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
  • 14

    MAXPRO's revenue depends on Klaviyo email and SMS, but the domain has DMARC at "p=none", a soft SPF and no DKIM key we could find. Gmail and Yahoo now expect bulk senders to authenticate, and weak setups send campaigns to spam.

    Medium impactLow effort First result in 2 weeks Marketing Manager

    First action

    Check Klaviyo's domain settings for branded sending.

    How to measure it

    Campaign open rate

    Now
    –
    Target
    +5 points
    By
    60 days

    Steps

    1. 1

      Branded sending

      In Klaviyo.

      Marketing Manager 1 day

    2. 2

      DKIM

      Workspace and Klaviyo.

      Shopify Developer (contract) 1 day

    3. 3

      SPF

      Include every sender.

      Shopify Developer (contract) 1 hour

    4. 4

      DMARC reports

      Collect for two weeks.

      Shopify Developer (contract) 2 weeks

    5. 5

      Tighten

      Quarantine policy.

      Shopify Developer (contract) 1 day

    6. 6

      Monitor

      Postmaster Tools.

      Marketing Manager weekly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Turn on DKIM this week.

    Why it works

    Set up Klaviyo branded sending with DKIM, align SPF, move DMARC to quarantine after two weeks of clean reports, and monitor with Google Postmaster Tools.

    Inbox placement is the cheapest lift for every flow in this playbook.

    Risks and how to handle them

    • Blocking real mail

      Read reports before tightening.

    Evidence

    • DNS checkmaxprofitness.com uses Google Workspace mail and Klaviyo; SPF ends "~all", DMARC is "p=none" and no DKIM key was found at common selectors.Source
    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
  • 15

    MAXPRO has a ShareASale affiliate programme, a creator guide and social accounts on Instagram, TikTok and YouTube, but the "become an ambassador" page is empty. Hotel-room and park workouts are naturally shareable.

    Medium impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Write the ambassador page.

    How to measure it

    Creator orders

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Ambassador page

      Terms and sign-up.

      Marketing Manager 1 week

    2. 2

      Shortlist

      30 creators.

      Marketing Manager 2 weeks

    3. 3

      Seed units

      Loan or gift.

      Operations Manager 1 month

    4. 4

      Brief

      Hotel, park, office settings.

      Marketing Manager 1 week

    5. 5

      Repost

      On product pages.

      Ecommerce Manager ongoing

    6. 6

      Measure

      ShareASale orders.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Seed units and commissions
    Owner
    Marketing Manager

    Smallest test

    Sign five creators this month.

    Why it works

    Publish the ambassador page with commission, free-unit rules and the creator guide; recruit 30 fitness, travel and rehab creators; repost their videos on product pages.

    Creator videos show the product in real rooms, which is what buyers doubt.

    Risks and how to handle them

    • Low-quality affiliates

      Approve creators manually.

    Evidence

    • Your websiteSitemap (218 URLs): comparison posts already exist (MAXPRO vs Tonal, vs Speediance, vs Vitruvian, Air vs SC, "Best Portable Cable Machine") plus /pages/maxpro-sc-competitors. Pages that render only a heading with no content: /pages/hospitality, /pages/gyms, /pages/travel, /pages/financing, /pages/open-box, /pages/reviews, /pages/1-on-1-consultation, /pages/current-promotion, /pages/become-an-ambassador and /pages/invest. Other pages: HSA/FSA (Truemed), GovX military discount, Concierge Program, refurbished, creator guide, affiliate registration, product registration.Source
    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
    • Your websiteSocial accounts linked from the site: Instagram @maxprodetroit, Facebook MAXPROdetroit, TikTok @maxprofitness and YouTube MAXPRODetroit.Source
    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
  • 16

    MAXPRO publishes Shopify's agents.md, so AI assistants can search the store and build carts. They read the product data: titles like "MAXPRO Smart Gym System (SC)", a kit titled "BACKORDERED: ...", zeros in the stat strip and bundle pages with no reviews.

    Medium impactLow effort First result in 1 month Ecommerce Manager

    First action

    Ask three assistants for the best portable cable machine and note the answers.

    How to measure it

    Mentions in 20 test questions

    Now
    –
    Target
    15 of 20
    By
    2 quarters

    Steps

    1. 1

      Baseline

      20 questions, three assistants.

      Ecommerce Manager 1 day

    2. 2

      Rewrite titles

      Plain, spec-led titles.

      Ecommerce Manager 1 week

    3. 3

      Structured specs

      Weight, resistance, cable length.

      Shopify Developer (contract) 1 week

    4. 4

      Fix status in titles

      Move "BACKORDERED" to availability.

      Ecommerce Manager 1 hour

    5. 5

      Retest

      Monthly.

      Ecommerce Manager monthly

    6. 6

      Adjust

      Content for weak answers.

      Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Ecommerce Manager

    Smallest test

    Run the baseline test today.

    Why it works

    Rewrite product titles and descriptions for the questions buyers ask ("portable cable machine for hotel rooms", "300 lb resistance"), add specs as structured fields, and test what ChatGPT, Gemini and Perplexity say about MAXPRO vs Tonal each month.

    Assistant answers are a new shelf; brands with clean data are the ones recommended.

    Risks and how to handle them

    • Answers change often

      Track a fixed question set over time.

    Evidence

    • Your websiteStore stack: Shopify with Klaviyo email, Gorgias chat, Judge.me and Okendo review widgets, Microsoft Clarity, Afterpay, Klarna and Shop Pay Installments, a ShareASale affiliate programme; the store publishes Shopify's agents.md, so AI shopping assistants can search the catalogue and build carts.Source
    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your websiteThe $45 "BACKORDERED: Cable Replacement Kit-MAXPRO SmartConnect" is sold out; the page reads "Backordered until Novemer." and "This kit works on both the MAXPRO Base & SmartConnect models", links a YouTube video for directions, has 3 reviews, and its footer says "Over 40,000+ Customers".Source
    • Your websiteBundle pages carry no reviews: the Grab & Go page ($829) publishes a review count of 0 in its structured data and shows no review widget, although the homepage card for Grab & Go shows "4.7" and "365 Reviews" (the SC's reviews).Source
    • Your websiteBlog and press: 97 articles; recent posts "Best Portable Cable Machine" and "Can You Build Muscle with a Portable Cable Machine" (October 2026); research posts on concentric-only training; press posts on Shaq partnering with MAXPRO, Men's Health and Sports Illustrated ("best portable smart home gym") and CES 2020; the only careers post is a product manager role from May 2021.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Every SC needs new cables every 1.5 to 2 years, wear is not covered by the warranty, and Premium is sold separately at $69.99 to $89.99. Owners pay for three things at different times and often miss the cable until it frays.

    High impactMedium effort First result in 3 quarters Founder & CEO

    First action

    Price the plan against kit, tune-up and Premium costs.

    How to measure it

    Care plan subscribers

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Model costs

      Kit, tune-up, app.

      Founder & CEO 2 weeks

    2. 2

      Set price

      Monthly and yearly.

      Founder & CEO 1 week

    3. 3

      Build

      Shopify subscription.

      Shopify Developer (contract) 1 month

    4. 4

      Checkout offer

      On SC and bundles.

      Ecommerce Manager 2 weeks

    5. 5

      Owner launch

      Email to registered owners.

      Marketing Manager 1 month

    6. 6

      Fulfil

      Kits shipped at month 18.

      Operations Manager ongoing

    7. 7

      Measure

      Take rate and churn.

      Founder & CEO monthly

    First result
    3 quarters
    Cost
    Subscription app and kit stock
    Owner
    Founder & CEO

    Smallest test

    Offer the plan to 1,000 owners by email.

    Why it works

    Bundle Premium, an automatic cable kit at month 18 and a discounted tune-up into one annual plan, offered at checkout and to existing owners.

    A care plan turns one-off hardware buyers into yearly revenue and keeps machines working, which keeps owners training.

    Risks and how to handle them

    • Low take rate

      Lead with free Premium months in the plan.

    Evidence

    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • Your websiteMAXPRO Tune-Up Program ($125, US only, 7 reviews at 5.0): a 10-point inspection that starts with "Cable replacement" and friction material replacement; "We recommend that your MAXPRO undergo a professional tune-up at least every 2 years with regular use"; one-year warranty on the work. A separate Tune-Up for the Base model is $150.Source
    • Your websiteWarranty page: a two-year limited warranty; "The MAXPRO is not warranted against normal wear and tear and it is important that you maintain your MAXPRO, including the cables, by inspecting your MAXPRO regularly". The cable how-to page (/pages/cords) asks owners to wear safety glasses, use two Phillips screwdrivers and let the old cable fully unwind so that springs "under tension" do not pop out.Source
    • Your websitePremium App Membership product: $89.99 with a $119.88 "compare at" price and a "Monthly Coaching App Membership $9.99" option, while the homepage quotes $69.99 a year. The refurbished page says "MAXPRO Premium Membership is not required to access all MAXPRO content."Source
  • 18

    MAXPRO has a 30-day money-back promise and a tune-up service with a 10-point inspection, and refurbished and open-box pages exist, but they sell nothing. Price-sensitive buyers who balk at $749 would buy a certified unit.

    Medium impactMedium effort First result in 3 quarters Operations Manager

    First action

    Count units returned in the last year.

    How to measure it

    Refurbished sales

    Now
    –
    Target
    100 a month
    By
    3 quarters

    Steps

    1. 1

      Count returns

      Last 12 months.

      Operations Manager 1 week

    2. 2

      Inspection standard

      Tune-up checklist.

      Operations Manager 2 weeks

    3. 3

      Price

      Grades and warranty.

      Founder & CEO 1 week

    4. 4

      Build pages

      Refurbished and open box.

      Ecommerce Manager 2 weeks

    5. 5

      Launch

      Email non-buyers.

      Marketing Manager 1 month

    6. 6

      Measure

      Sales and new-unit cannibalisation.

      Founder & CEO monthly

    First result
    3 quarters
    Cost
    Refurbishing labour
    Owner
    Operations Manager

    Smallest test

    List five refurbished units and watch demand.

    Why it works

    Run returned units through the tune-up inspection, sell them as Certified Refurbished with a one-year warranty, and give the open-box page a live inventory.

    Refurbished units recover margin on returns and open a lower price point without discounting new units.

    Risks and how to handle them

    • Cannibalises new sales

      Limit stock and target abandoned carts.

    Evidence

    • Your websiteSitemap (218 URLs): comparison posts already exist (MAXPRO vs Tonal, vs Speediance, vs Vitruvian, Air vs SC, "Best Portable Cable Machine") plus /pages/maxpro-sc-competitors. Pages that render only a heading with no content: /pages/hospitality, /pages/gyms, /pages/travel, /pages/financing, /pages/open-box, /pages/reviews, /pages/1-on-1-consultation, /pages/current-promotion, /pages/become-an-ambassador and /pages/invest. Other pages: HSA/FSA (Truemed), GovX military discount, Concierge Program, refurbished, creator guide, affiliate registration, product registration.Source
    • Your websiteMAXPRO Tune-Up Program ($125, US only, 7 reviews at 5.0): a 10-point inspection that starts with "Cable replacement" and friction material replacement; "We recommend that your MAXPRO undergo a professional tune-up at least every 2 years with regular use"; one-year warranty on the work. A separate Tune-Up for the Base model is $150.Source
    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
  • 19

    The Air page leads with a college track athlete and a "Sprint resistance. Lateral drills. 12-foot cable" use case, and is TSA-compliant for team travel. No rival targets teams with a 2.85 lb cable machine.

    High impactHigh effort First result in 4 quarters Partnerships Manager

    First action

    Interview five strength coaches.

    How to measure it

    Team accounts

    Now
    –
    Target
    30
    By
    4 quarters

    Steps

    1. 1

      Interview coaches

      Five programmes.

      Partnerships Manager 1 month

    2. 2

      Design pack

      Units, case, programme.

      Founder & CEO 1 month

    3. 3

      Price

      Education and club.

      Founder & CEO 2 weeks

    4. 4

      Coach content

      Sprint and band drills.

      Head Coach 1 month

    5. 5

      Sell

      Coach conferences and email.

      Partnerships Manager 2 quarters

    6. 6

      Measure

      Packs and athlete purchases.

      Ecommerce Manager quarterly

    First result
    4 quarters
    Cost
    Sales time and demo units
    Owner
    Partnerships Manager

    Smallest test

    Sell one pilot pack to a local team.

    Why it works

    Create team packs (10 Airs, case, coach programme) with education pricing, start with high school and college strength coaches, and use the athletes as content.

    One coach buys for a roster, and athletes become owners and advocates.

    Risks and how to handle them

    • Long school budget cycles

      Target clubs and private schools first.

    Evidence

    • Your websiteMAXPRO Air page: $396, 13 reviews (4.6), 3 to 125 lbs, 12-ft cable, 2.85 lbs, "TSA Carry-On & Checked Baggage Compliant"; testimonials from a college track athlete, a mom who trains at her kids' practice fields, and a physical therapist: "A couple of my clients rent them from me, and most end up keeping them!"Source
    • Your websiteHelp Me Choose page (/pages/sc-vs-air): "Start with MAXPRO Air from $379 $499" and MAXPRO SC "$699 $799", closing with "Start with Air · $379" and "Shop MAXPRO SC · $699"; "A lot of our best customers have both - the SC stays home, the Air goes with you."Source
    • Your websiteBlog and press: 97 articles; recent posts "Best Portable Cable Machine" and "Can You Build Muscle with a Portable Cable Machine" (October 2026); research posts on concentric-only training; press posts on Shaq partnering with MAXPRO, Men's Health and Sports Illustrated ("best portable smart home gym") and CES 2020; the only careers post is a product manager role from May 2021.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    The app already tracks reps, velocity and power over Bluetooth. Cable life depends on use, so the app knows better than any calendar when a cable is near the end of its 1.5 to 2 years.

    Medium impactMedium effort First result in 2 quarters App Product Manager

    First action

    Estimate reps per cable from returned cables.

    How to measure it

    App-driven kit orders

    Now
    –
    Target
    30% of kits
    By
    3 quarters

    Steps

    1. 1

      Estimate wear

      Reps and load per cable.

      App Product Manager 1 month

    2. 2

      Design

      Cable health bar.

      App Product Manager 2 weeks

    3. 3

      Build

      App feature.

      App Product Manager 1 quarter

    4. 4

      Prompt

      Kit or tune-up at 80%.

      App Product Manager 2 weeks

    5. 5

      Link

      To the store with owner pricing.

      Ecommerce Manager 1 week

    6. 6

      Measure

      Orders from prompts.

      App Product Manager monthly

    First result
    2 quarters
    Cost
    App development
    Owner
    App Product Manager

    Smallest test

    Email owners with the highest logged reps first.

    Why it works

    Estimate cable wear from logged reps and load, show a cable health bar, and prompt the kit or tune-up at 80%.

    A timely, personal prompt sells the consumable and prevents failures mid-workout.

    Risks and how to handle them

    • Estimates wrong

      Show it as a guide and ask owners to inspect.

    Evidence

    • Your websiteMAXPRO Smart Gym System (SC) page (checked October 20, 2026): $749 in three colours, "4.7 out of 5 stars Based on 365 reviews", "94% would recommend"; specifications say "Expected cable life: 1.5-2 years depending on frequency of use. Self-Replacement cable kits are available on MAXPRO store." The page promises "250+ Guided Workouts Free • No subscription needed". Its stat strip is served as "0 lbs Resistance 0+ Exercises 0s Setup Time 0K+ Users" until a script animates the numbers.Source
    • App StoreMAXPRO Fit (iOS): 3.16 stars from 113 ratings, updated October 16, 2026. Recent reviews: an Air owner says the app "Doesn't have any workouts for the MaxPro Air" (August 2026); "Apple Health integration is horrible" and "a lot of workouts are hidden behind a subscription" (September 2026); "$9.99/mo for digital content" (September 2026); a request for a tvOS app (October 2026); "Customer Support is awesome" (5 stars).Source
    • Your websiteThe $45 "BACKORDERED: Cable Replacement Kit-MAXPRO SmartConnect" is sold out; the page reads "Backordered until Novemer." and "This kit works on both the MAXPRO Base & SmartConnect models", links a YouTube video for directions, has 3 reviews, and its footer says "Over 40,000+ Customers".Source
    • Your websiteMAXPRO Tune-Up Program ($125, US only, 7 reviews at 5.0): a 10-point inspection that starts with "Cable replacement" and friction material replacement; "We recommend that your MAXPRO undergo a professional tune-up at least every 2 years with regular use"; one-year warranty on the work. A separate Tune-Up for the Base model is $150.Source
  • 21

    A homepage review says the SC is "easily adaptable for disabilities and wheelchair workouts" and safer with Ehlers-Danlos and MS, and concentric-only training does not leave users sore. Few home gym brands serve adaptive athletes.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    Contact the reviewer for a story.

    How to measure it

    Adaptive page orders

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      Interview

      The reviewer and two more owners.

      Marketing Manager 2 weeks

    2. 2

      Write the page

      Seated set-ups and moves.

      Head Coach 2 weeks

    3. 3

      Film

      Five adaptive workouts.

      Head Coach 1 month

    4. 4

      Partner

      One adaptive sports group.

      Partnerships Manager 1 quarter

    5. 5

      Add to app

      Seated filter.

      App Product Manager 1 month

    6. 6

      Measure

      Page orders.

      Ecommerce Manager monthly

    First result
    1 quarter
    Cost
    Filming
    Owner
    Marketing Manager

    Smallest test

    Publish one adaptive story.

    Why it works

    Publish an adaptive training page with seated workouts, film five videos with adaptive athletes, and partner with one disability sports organisation.

    An underserved audience with strong word of mouth, and HSA/FSA eligibility helps the price.

    Risks and how to handle them

    • Medical claims

      Use owner stories, not health promises.

    Evidence

    • Your websiteHomepage: "45,000+ Happy Clients", "Join 100K+ People Training Smarter", while the meta description says "40,000+ customers"; "As Seen on Shark Tank", "No Subscription Required", "30-Day Money-Back", "2-Year Warranty"; MAXPRO Air "From $379"; Grab & Go $829 (was $874) with a 3-month Premium App membership ("$29 value"); app "from $9.99 /month or $69.99 /year"; banner "Start your gym experience at $33/month". A reviewer writes the SC is "easily adaptable for disabilities and wheelchair workouts". The homepage has no H1 heading.Source
    • Your websiteHSA/FSA page: "Qualify to save an average of 30% by paying with HSA/FSA"; Truemed's clinicians issue a Letter of Medical Necessity after "a short health assessment", "valid for 12 months"; "You saved $109-$150".Source
    • Your websiteBlog and press: 97 articles; recent posts "Best Portable Cable Machine" and "Can You Build Muscle with a Portable Cable Machine" (October 2026); research posts on concentric-only training; press posts on Shaq partnering with MAXPRO, Men's Health and Sports Illustrated ("best portable smart home gym") and CES 2020; the only careers post is a product manager role from May 2021.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Outreach1The sequence sent for you: addresses found and verified, replies routed to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
Website review of maxprofitness.com More example playbooks and reviews

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. MAXPRO Fitness did not commission, review or endorse it, and Programmable is not affiliated with MAXPRO Fitness. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how MAXPRO Fitness runs its business.

Something wrong, or do you represent MAXPRO Fitness? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Cable kit restock and reminders, matching prices, one customer number, bundle reviews, empty pages and product data.

    Programmable can ship 1 of these in days.

  2. Days 31 to 6010 ideas

    Air programme, app rating, free vs Premium, HSA/FSA, clinics, hotels, owner cross-sell, email authentication, creators and AI-ready data.

  3. Days 61 to 905 ideas

    Commit to MAXPRO Care, refurbished units and team packs; test cable wear in the app and the adaptive programme.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value A full-body workout from a machine that fits in a backpack. The most cited problem: price of the hardware.

  • Smooth concentric resistance that is easy on joints
  • App bugs and subscription confusion
  • In their words: “portable gym”

Market

Competitive landscape

3 competitors compared: Tonal, Speediance and Vitruvian.

  • Gap to exploit: Truly portable strength training for travel
  • Tonal: Wall-mounted, expensive, needs a membership
  • Speediance: Not portable

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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