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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Corcept Therapeutics
Corcept Therapeutics logo

growth playbook · Oct 23, 2026

corcept.com (opens in a new tab)

Corcept Therapeutics growth playbook

Diagnosis

Corcept is building its commercial engine on two fronts: a LIFYORLI oncology team in the US and Europe, and an endocrinology organization that reaches beyond endocrinologists to cardiologists, nephrologists and diabetologists, with KAMs working on screening pathways in health systems.

Its marketing hires (digital and omnichannel customer experience, peer-to-peer education) point to more digital, more automated and more reviewed content. The corporate site has not kept up: placeholder and "(copy)" pages are in the sitemap, the homepage canonical points elsewhere, the therapeutic area pages date from 2024, and the newer medicine lacks the support link the older one has.

This playbook fixes that first, then builds unbranded awareness in adjacent specialties, modular review-ready content, field-triggered journeys, access resources, local European pages and a trial finder. Every idea assumes Corcept's medical, legal and regulatory review and makes no efficacy claims.

Growth Score

6/10

Biggest Opportunity

Reaching undiagnosed patients through specialists and health systems outside endocrinology, with unbranded, reviewed education and pathway tools.

Biggest Risk

Every digital asset needs medical, legal and regulatory review, so a small team can be slowed by approvals during two launches unless content is built in reusable, pre-approved pieces.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Bring corcept.com up to date: retire the "(copy)" and placeholder pages and reflect the LIFYORLI approval on the therapeutic area pages

    Unpublish the three placeholder and copy pages and resubmit the sitemap.

    High impact First result in 1 month
  2. 2

    Fix the publications library display and add filters by study and therapeutic area

    Hide the raw fields in the list template.

    High impact First result in 1 month
  3. 3

    Make the homepage load under 2.5 seconds for real visitors

    Compress the homepage hero images.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 6Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Corcept now has two marketed medicines and is hiring a digital lead to run "website content management systems" in "a launch setting". But the corporate site tells search engines and AI assistants an older story. The sitemap lists an "About (copy)" page, a "Publications (copy)" page and an investor template full of Lorem ipsum text, none of them blocked from indexing. The homepage canonical points to a second copy at /home/. The oncology page, last changed March 2024, still describes what cortisol modulation "may" do and does not say LIFYORLI is approved, though the pipeline page does. The homepage names neither marketed medicine.

    High impactLow effort First result in 1 month Senior Manager

    First action

    Unpublish the three placeholder and copy pages and resubmit the sitemap.

    How to measure it

    Outdated or placeholder pages indexed

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Remove placeholders

      Unpublish or 301 /ir-template/, /about-3/ and /publications-2/.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    2. 2

      Fix the canonical

      Homepage canonical to https://corcept.com/; redirect /home/.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    3. 3

      Resubmit

      Clean sitemap to search consoles; request removal of the old URLs.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    4. 4

      Draft updates

      Oncology and endocrinology pages aligned with pipeline status, PI links.

      Corporate Communications 1 week

    5. 5

      Review

      Medical, legal and regulatory review of every changed sentence.

      Commercial Review Team (medical, legal, regulatory) 1 to 2 weeks

    6. 6

      Homepage panel

      "Our medicines" panel linking to Products and PI.

      Senior Manager, Digital & Omnichannel Marketing 2 days

    7. 7

      Publish and check

      Live check of titles, canonicals and previews.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    8. 8

      Quarterly audit

      Compare every page with current pipeline and label status.

      Associate Director, Digital and Omnichannel Marketing quarterly

    First result
    1 month
    Cost
    Staff and review time
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Unpublish the Lorem ipsum investor template today and check it drops from the sitemap.

    Why it works

    Unpublish or redirect /about-3/, /publications-2/ and /ir-template/, and remove them from the sitemap. Set the homepage canonical to https://corcept.com/. Update the oncology and endocrinology pages to match the pipeline page's current status, linking to the prescribing information, and add a simple "Our medicines" panel on the homepage that links to the Products page and PI. Run all new wording through the Commercial Review Team. Then set a quarterly content check so status changes reach every page.

    Physicians, patients, investors and job candidates who search Corcept, or ask an AI assistant, should get the current, reviewed picture rather than placeholder text or a 2024 description. It is a small, low-risk job with an outsized effect on first impressions.

    Ready to use

    ChecklistCorporate site status check

    [ ] No "(copy)", template or placeholder page in the sitemap
    [ ] Homepage canonical is https://corcept.com/
    [ ] Therapeutic area pages match pipeline status
    [ ] Marketed medicines link to current PI
    [ ] Every changed sentence approved by the Commercial Review Team
    [ ] Dates on pages updated
    [ ] Quarterly owner named

    Risks and how to handle them

    • Promotional content on a corporate page

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    • Old URLs still ranking

      Use 301 redirects to the live About and Publications pages.

    Evidence

    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
    • Your websiteHomepage: "Explore the Possibilities of Cortisol Modulation", "more than 30 ongoing studies", and links to cortisol modulation, pipeline, stories and the team. It does not name either marketed medicine (Korlym, LIFYORLI). Its canonical tag points to https://corcept.com/home/, a second copy of the homepage, rather than to https://corcept.com/.Source
    • Your websitePage sitemap, checked October 22, 2026: lists "/about-3/" (title "About (copy)") and "/pipeline-and-clinical-trials/publications-2/" (title "Publications (copy)"), each with a self-referencing canonical, and "/ir-template/", an investor relations template filled with Lorem ipsum placeholder text (20 placeholder paragraphs) and a fixed share price. None carries a noindex tag. Re-checked the same day with the same result.Source
    • Your websiteThe oncology therapeutic area page (last modified March 2024 in the sitemap) describes how cortisol modulation "may" work in ovarian cancer and does not mention that LIFYORLI is approved; the endocrinology page (also March 2024) says relacorilant "is currently in Phase 3 clinical trials". The pipeline page shows ROSELLA/LIFYORLI as "APPROVED" and GRACE and GRADIENT as "FILED".Source
    • FDAFDA, March 2026: approval of relacorilant (LIFYORLI) with nab-paclitaxel for adults with platinum-resistant epithelial ovarian, fallopian tube or primary peritoneal cancer who have received one to three prior systemic regimens, at least one including bevacizumab.Source
    • Your websiteProducts page: LIFYORLI and Korlym prescribing information, links to lifyorli.com and korlym.com, state price disclosures, the adverse event line and Medical Information Request. Only Korlym has a link to "Access & Financial Support" and the "Patient Advocate Program", and a Spanish Medication Guide ("Guía del medicamento de Korlym").Source
  • 02

    The publications library is one of the richest parts of the site, 191 papers and congress presentations, many from 2026. But each entry in the list also prints raw template data (logo file paths, edit timestamps and other internal fields), and there is no way to filter by study (GRACE, ROSELLA, MOMENTUM, CATALYST), area or congress.

    High impactLow effort First result in 1 month Senior Manager

    First action

    Hide the raw fields in the list template.

    How to measure it

    Publication page views per visit

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Fix template

      Show only the citation fields.

      Senior Manager, Digital & Omnichannel Marketing 2 days

    2. 2

      Tag entries

      Study, area, year, congress.

      Medical Affairs 1 week

    3. 3

      Add filters

      Front-end filters.

      Senior Manager, Digital & Omnichannel Marketing 1 week

    4. 4

      Review

      Medical Affairs confirms scope.

      Medical Affairs 1 week

    5. 5

      Publish

      With the investigational-use note.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    6. 6

      Measure

      Searches and downloads.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    1 month
    Cost
    Web developer time
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Fix the list template first.

    Why it works

    Fix the list template so only title, authors, year and venue show, then add filters for study, therapeutic area, year and congress, keeping the investigational-use note at the top. Have Medical Affairs confirm the library stays scientific and non-promotional.

    Thought leaders and medical teams use this library; a clean, filterable list makes the science easy to find and removes an obvious template error.

    Risks and how to handle them

    • Library seen as promotional

      Keep it under Medical Affairs ownership. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websitePublications library: 191 entries (journal papers and congress presentations, many from 2026 on GRACE, ROSELLA, MOMENTUM and CATALYST), with the note "may include information regarding investigational products or uses". Each entry in the list also prints raw template data (logo file paths, edit timestamps and other internal fields) as visible text. There is no filter by study, therapeutic area or congress.Source
    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
    • HiringSenior Manager, Marketing (Peer to Peer Education), posted October 1, 2026, within Thought Leader Programming: builds "slide decks, roundtable guides, patient cases", partners "with faculty and KOLs", supports "Speaker Bureau" and conference teams, and manages content "through the promotional review and approval process, including Veeva submissions, Commercial Review Team (CRT) review, timelines, approvals, reapprovals, and expirations".Source
  • 03

    Real visitors wait 3.0 seconds for the homepage to load, above Google's 2.5 s "good" line, and the site has become 20% slower. Lab tests show 4 MB of image savings and 10 MB from caching, plus a layout shift of 0.188.

    Medium impactLow effort First result in 1 month Senior Manager

    First action

    Compress the homepage hero images.

    How to measure it

    Homepage LCP (Chrome UX Report)

    Now
    –
    Target
    under 2.5 s
    By
    60 days

    Steps

    1. 1

      Images

      Resize and convert.

      Senior Manager, Digital & Omnichannel Marketing 2 days

    2. 2

      Caching

      Long cache headers on static files.

      IT 1 day

    3. 3

      Layout shift

      Reserve banner and hero space.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    4. 4

      Plugins

      Remove unused WordPress scripts.

      Senior Manager, Digital & Omnichannel Marketing 2 days

    5. 5

      Retest

      PageSpeed on five pages.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    6. 6

      Monitor

      Monthly field data.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    1 month
    Cost
    $0
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Rerun PageSpeed after the image change.

    Why it works

    Compress and resize hero images to modern formats, set long cache lifetimes on static files, reserve space for the consent banner and hero to stop layout shift, and recheck in the Chrome UX Report after a month.

    Physicians often look things up on phones between patients; a fast site supports every other digital program.

    Risks and how to handle them

    • Theme changes break layout

      Test on a staging copy first.

    Evidence

    • Google PageSpeedHomepage, mobile lab test: performance 48, layout shift 0.188, largest paint 44.6 s (the consent banner), with estimated savings of 10 MB from cache lifetimes and 4 MB from image delivery. Real visitors (Chrome UX Report): homepage LCP 3.0 s, above Google's 2.5 s "good" line; site-wide LCP 2.5 s and 20% slower than before. Interaction is fine (INP 94 ms).Source
  • 04

    The Products page links Korlym to "Access & Financial Support" and the "Patient Advocate Program", but LIFYORLI has only prescribing information and a link to lifyorli.com. Physicians and patients who arrive at the corporate site looking for help starting therapy have no direct route for the newer medicine.

    High impactLow effort First result in 2 weeks Senior Director

    First action

    Confirm the approved LIFYORLI support URL with Patient Services.

    How to measure it

    Support link clicks

    Now
    –
    Target
    tracked monthly
    By
    30 days

    Steps

    1. 1

      Confirm resources

      Approved LIFYORLI support pages.

      Senior Director, National Field Access 2 days

    2. 2

      Draft

      Link and wording.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 week

    4. 4

      Publish

      On the Products page.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    5. 5

      Track

      Clicks by product.

      Senior Manager, Digital & Omnichannel Marketing monthly

    6. 6

      Share

      With field reimbursement teams.

      Senior Director, National Field Access 1 week

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Senior Director, National Field Access

    Smallest test

    Add the link once approved.

    Why it works

    Add the approved LIFYORLI access and support link (or the lifyorli.com support page) beside its PI, with the support phone number and hours, and check both products show the same kinds of help. Run the wording through the Commercial Review Team.

    Access help is the most practical thing a prescriber's office needs, and parity between the two products removes a dead end.

    Risks and how to handle them

    • Inconsistent support descriptions

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websiteProducts page: LIFYORLI and Korlym prescribing information, links to lifyorli.com and korlym.com, state price disclosures, the adverse event line and Medical Information Request. Only Korlym has a link to "Access & Financial Support" and the "Patient Advocate Program", and a Spanish Medication Guide ("Guía del medicamento de Korlym").Source
    • HiringSenior Director, National Field Access, Endocrinology: "Define and drive national field access strategy for Korlym and Relacorilant", working with "Patient Services (HUB)", specialty pharmacy partners and Marketing on "access tools, and reimbursement support materials". Field Reimbursement Managers are open in Florida Miami/PR, Ohio and Washington D.C.Source
    • HiringSenior Manager, Oncology Commercial Learning and Development (posted October 7, 2026): onboarding and field training "supporting the LIFYORLI Sales team", managing the LMS and "Veeva workflows", and "consultative support to ex-U.S. teams, sharing U.S. launch training experience". Europe: a Director, Sales DACH ("as Corcept launches and grows its oncology portfolio in Europe"), an Associate Director, Europe Business Analytics & Insights (Munich), Europe Sales Training & Operations and Oncology Distribution, Europe (Amsterdam).Source
  • 05

    The Stories page has four pages of articles mixing patient journeys with Cushing syndrome and ovarian cancer, heritage-month profiles and a founding video, in one list. A patient or caregiver reading a story has no next step.

    Medium impactLow effort First result in 1 month Corporate Communications

    First action

    Tag the existing stories.

    How to measure it

    Story-to-resource clicks

    Now
    –
    Target
    10% of readers
    By
    1 quarter

    Steps

    1. 1

      Tag

      All stories.

      Corporate Communications 2 days

    2. 2

      Resources

      Approved links per area.

      Senior Manager, Digital & Omnichannel Marketing 1 week

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 2 weeks

    4. 4

      Consent check

      Patient story permissions.

      Legal 1 week

    5. 5

      Publish

      Filters and blocks.

      Senior Manager, Digital & Omnichannel Marketing 1 week

    6. 6

      Measure

      Clicks.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Corporate Communications

    Smallest test

    Add filters by area.

    Why it works

    Tag stories by area (endocrinology, oncology, people and science), add a short related-resources block on each (disease awareness pages, advocacy organizations, Medical Information Request), and keep each patient's consent and the review record on file.

    Stories are what people share; a clear next step turns a moving read into awareness and support.

    Risks and how to handle them

    • Implied product claims in patient stories

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websiteStories page: 4 pages of articles, including patient journeys with Cushing syndrome and ovarian cancer, a "Founding Corcept" video and heritage-month profiles of scientists. About page: Korlym approved in 2012 as "the first approved treatment for hypercortisolism (Cushing syndrome)", "750+ employees", "1000+ novel molecules".Source
    • Your websiteProducts page: LIFYORLI and Korlym prescribing information, links to lifyorli.com and korlym.com, state price disclosures, the adverse event line and Medical Information Request. Only Korlym has a link to "Access & Financial Support" and the "Patient Advocate Program", and a Spanish Medication Guide ("Guía del medicamento de Korlym").Source
  • 06

    Corcept's YouTube channel has 17 videos and 91 subscribers. The Stories page has patient and scientist stories that would work as short videos, and LinkedIn is where Corcept's hiring and science audiences are.

    Medium impactLow effort First result in 1 quarter Corporate Communications

    First action

    Pick three stories with signed video consent.

    How to measure it

    Monthly video views

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Pick stories

      Three to start.

      Corporate Communications 1 week

    2. 2

      Produce

      Short edits with captions.

      Corporate Communications 1 month

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 2 weeks

    4. 4

      Post

      LinkedIn and YouTube.

      Corporate Communications monthly

    5. 5

      Link

      From story pages.

      Senior Manager, Digital & Omnichannel Marketing 1 day

    6. 6

      Measure

      Views and clicks.

      Corporate Communications monthly

    First result
    1 quarter
    Cost
    Production budget
    Owner
    Corporate Communications

    Smallest test

    Publish one video.

    Why it works

    Produce short, reviewed videos from existing stories and scientist profiles, post them on LinkedIn and YouTube with captions, and link back to the story pages.

    Video reaches people who will not read a long article, and the content already exists.

    Risks and how to handle them

    • Comments with adverse event reports

      Set up monitoring and pharmacovigilance routing before posting.

    Evidence

    • Social profilesCorcept's YouTube channel has 17 videos and 91 subscribers (about 3,500 total views). The investor site ir.corcept.com returned "Access Denied" to a standard automated request on October 22, 2026, while corcept.com served normally.Source
    • Your websiteStories page: 4 pages of articles, including patient journeys with Cushing syndrome and ovarian cancer, a "Founding Corcept" video and heritage-month profiles of scientists. About page: Korlym approved in 2012 as "the first approved treatment for hypercortisolism (Cushing syndrome)", "750+ employees", "1000+ novel molecules".Source

This quarter 9

The core plays for the next three months.

  • 07

    Corcept's thought leader liaisons now reach cardiologists, nephrologists and diabetologists, and its publications include many 2026 analyses from MOMENTUM (resistant hypertension) and CATALYST (difficult-to-control type 2 diabetes). These specialists see patients who may never reach an endocrinologist.

    High impactMedium effort First result in 2 quarters Senior Manager

    First action

    Map which specialties engage most with MOMENTUM and CATALYST content today.

    How to measure it

    Engaged HCPs in target specialties

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Scope

      Unbranded content plan with Medical Affairs.

      Medical Affairs 2 weeks

    2. 2

      Content

      Specialty hubs and emails.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Channels

      Congress, email, HCP media.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    5. 5

      Field link

      TLLs and KAMs share the hub.

      Thought Leader Liaison ongoing

    6. 6

      Measure

      Engagement by specialty.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    2 quarters
    Cost
    Media budget
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Launch one specialty hub.

    Why it works

    With Medical Affairs, build an unbranded disease-awareness program for each specialty: a short web hub on when to consider screening per published guidelines, congress materials and email journeys to opted-in HCPs. Measure engagement, not prescriptions.

    Awareness in adjacent specialties is where undiagnosed patients are, and unbranded education is the appropriate channel.

    Risks and how to handle them

    • Line between awareness and promotion

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
    • Your websitePublications library: 191 entries (journal papers and congress presentations, many from 2026 on GRACE, ROSELLA, MOMENTUM and CATALYST), with the note "may include information regarding investigational products or uses". Each entry in the list also prints raw template data (logo file paths, edit timestamps and other internal fields) as visible text. There is no filter by study, therapeutic area or congress.Source
    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
    • HiringDirector, Key Account Managers: the KAM team focuses on "institutional partnerships, disease awareness, screening pathway development, EMR decision-support initiatives"; leads "national strategy to influence system workflows, including screening pathways, EMR flags, order sets, decision-support tools, and referral coordination" across "IDNs, ACOs, academic centers, and multi-hospital systems".Source
  • 08

    The new peer-to-peer manager owns slide decks, roundtable guides and patient cases through Veeva submissions, "approvals, reapprovals, and expirations". Every new speaker deck goes through full review even when most slides are unchanged.

    High impactMedium effort First result in 1 quarter Senior Manager

    First action

    List all live peer-to-peer assets with expiry dates.

    How to measure it

    Average review time for speaker decks

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Inventory

      All assets and expiries.

      Senior Manager, Marketing (Peer to Peer Education) 2 weeks

    2. 2

      Design modules

      Reusable sections.

      Senior Manager, Marketing (Peer to Peer Education) 1 month

    3. 3

      Rules

      How modules combine.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Library

      Single source for speakers.

      Senior Manager, Marketing (Peer to Peer Education) 1 month

    5. 5

      Train

      Speakers and TLLs.

      Thought Leader Liaison 2 weeks

    6. 6

      Measure

      Cycle times.

      Senior Manager, Marketing (Peer to Peer Education) quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Manager, Marketing (Peer to Peer Education)

    Smallest test

    Modularize one deck.

    Why it works

    Build approved modules (disease state, guideline summaries, case templates) that speakers combine within set rules, track expiry dates centrally, and review only new modules. Give speakers a library in one place.

    Faster review means more programs on current content, and fewer expired materials in the field.

    Risks and how to handle them

    • Modules used out of context

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringSenior Manager, Marketing (Peer to Peer Education), posted October 1, 2026, within Thought Leader Programming: builds "slide decks, roundtable guides, patient cases", partners "with faculty and KOLs", supports "Speaker Bureau" and conference teams, and manages content "through the promotional review and approval process, including Veeva submissions, Commercial Review Team (CRT) review, timelines, approvals, reapprovals, and expirations".Source
    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
  • 09

    The digital role is hired for marketing automation and journey orchestration across HCPs, patients and caregivers. Field teams (clinical specialists, KAMs, reimbursement managers) generate interactions that digital channels could follow up.

    High impactMedium effort First result in 2 quarters Senior Manager

    First action

    Map the five most common visit topics.

    How to measure it

    Follow-up open rate

    Now
    –
    Target
    40%
    By
    2 quarters

    Steps

    1. 1

      Topics

      Five visit types.

      Senior Manager, Digital & Omnichannel Marketing 2 weeks

    2. 2

      Assets

      Approved resource per topic.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Build

      CRM journeys.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    5. 5

      Consent rules

      Opt-in and limits.

      Compliance 2 weeks

    6. 6

      Report

      To the field.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    2 quarters
    Cost
    Platform and agency time
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Pilot one journey in one region.

    Why it works

    Build triggered journeys in the CRM: after a visit on access, send the approved reimbursement resource; after a disease-state discussion, the unbranded hub. Respect consent and frequency limits and report engagement to the field.

    Consistent follow-up keeps the conversation going between visits without extra field time.

    Risks and how to handle them

    • Over-messaging

      Frequency caps per HCP.

    • Content approvals

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
    • HiringSenior Director, National Field Access, Endocrinology: "Define and drive national field access strategy for Korlym and Relacorilant", working with "Patient Services (HUB)", specialty pharmacy partners and Marketing on "access tools, and reimbursement support materials". Field Reimbursement Managers are open in Florida Miami/PR, Ohio and Washington D.C.Source
    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
  • 10

    The KAM team's brief is "screening pathways, EMR flags, order sets, decision-support tools" in IDNs and academic centers. Health systems adopt pathways that come from their own clinicians and published guidelines.

    High impactHigh effort First result in 3 quarters Director

    First action

    Interview three health-system quality leaders.

    How to measure it

    Health systems with a pathway in use

    Now
    –
    Target
    10
    By
    4 quarters

    Steps

    1. 1

      Interview

      Quality leaders.

      Director, Key Account Managers 1 month

    2. 2

      Draft toolkit

      With Medical Affairs.

      Medical Affairs 1 quarter

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Pilot

      Three systems.

      Director, Key Account Managers 1 quarter

    5. 5

      Measure

      Quality measures.

      Director, Key Account Managers quarterly

    6. 6

      Share

      Learnings internally.

      Director, Key Account Managers quarterly

    First result
    3 quarters
    Cost
    Staff time
    Owner
    Director, Key Account Managers

    Smallest test

    Pilot with one academic center.

    Why it works

    With Medical Affairs, develop a non-promotional toolkit health systems can adapt: guideline references, example pathway diagrams and quality-improvement measures. Offer it through KAMs and route research questions to Medical.

    Institution-level change reaches many patients at once and lasts beyond any single visit.

    Risks and how to handle them

    • Perceived as steering

      Keep it guideline-based and owned by the system. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringDirector, Key Account Managers: the KAM team focuses on "institutional partnerships, disease awareness, screening pathway development, EMR decision-support initiatives"; leads "national strategy to influence system workflows, including screening pathways, EMR flags, order sets, decision-support tools, and referral coordination" across "IDNs, ACOs, academic centers, and multi-hospital systems".Source
    • Your websitePublications library: 191 entries (journal papers and congress presentations, many from 2026 on GRACE, ROSELLA, MOMENTUM and CATALYST), with the note "may include information regarding investigational products or uses". Each entry in the list also prints raw template data (logo file paths, edit timestamps and other internal fields) as visible text. There is no filter by study, therapeutic area or congress.Source
    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
  • 11

    Field reimbursement managers are being hired in Florida/PR, Ohio and Washington D.C., and the field access leader works on "access tools, and reimbursement support materials" for Korlym and relacorilant. Offices need the same answers again and again.

    High impactMedium effort First result in 1 quarter Senior Director

    First action

    List the top ten questions FRMs receive.

    How to measure it

    Monthly hub users

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Questions

      Top ten from FRMs.

      Senior Director, National Field Access 1 week

    2. 2

      Content

      Checklists and steps.

      Senior Director, National Field Access 1 month

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Build

      Hub pages.

      Senior Manager, Digital & Omnichannel Marketing 2 weeks

    5. 5

      Promote

      FRMs and emails.

      Senior Director, National Field Access ongoing

    6. 6

      Measure

      Use and visit requests.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Director, National Field Access

    Smallest test

    Publish a prior authorization checklist.

    Why it works

    Publish an approved office hub: benefit verification steps, prior authorization checklists, specialty pharmacy contacts and HUB enrollment, with a request-a-visit form for FRMs.

    Removing access friction is where many therapy starts are lost; self-serve answers scale the FRM team.

    Risks and how to handle them

    • Payer rules change

      Monthly review owner.

    Evidence

    • HiringSenior Director, National Field Access, Endocrinology: "Define and drive national field access strategy for Korlym and Relacorilant", working with "Patient Services (HUB)", specialty pharmacy partners and Marketing on "access tools, and reimbursement support materials". Field Reimbursement Managers are open in Florida Miami/PR, Ohio and Washington D.C.Source
    • Your websiteProducts page: LIFYORLI and Korlym prescribing information, links to lifyorli.com and korlym.com, state price disclosures, the adverse event line and Medical Information Request. Only Korlym has a link to "Access & Financial Support" and the "Patient Advocate Program", and a Spanish Medication Guide ("Guía del medicamento de Korlym").Source
    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
  • 12

    The oncology learning and development role builds onboarding for the LIFYORLI sales team and will share the US launch experience with ex-US teams. Long onboarding courses fade fast.

    Medium impactMedium effort First result in 1 quarter Senior Manager

    First action

    Map the current onboarding into modules.

    How to measure it

    Days to certification

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Map

      Current curriculum.

      Senior Manager, Oncology Commercial Learning and Development 2 weeks

    2. 2

      Modules

      Short units.

      Senior Manager, Oncology Commercial Learning and Development 1 month

    3. 3

      Review

      Veeva approvals.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Certify

      Assessments.

      Senior Manager, Oncology Commercial Learning and Development 2 weeks

    5. 5

      Dashboard

      For managers.

      Senior Manager, Oncology Commercial Learning and Development 1 month

    6. 6

      Europe

      Adapted packages.

      Associate Director, Europe Sales Training & Operations 1 quarter

    First result
    1 quarter
    Cost
    LMS time
    Owner
    Senior Manager, Oncology Commercial Learning and Development

    Smallest test

    Convert one course.

    Why it works

    Break approved training into short modules in the LMS, add certification checks, give managers a ramp dashboard, and package the same modules for European teams with local review.

    Faster, consistent ramp means compliant conversations sooner, in the US and Europe.

    Risks and how to handle them

    • Outdated modules

      Expiry tracking per module.

    Evidence

    • HiringSenior Manager, Oncology Commercial Learning and Development (posted October 7, 2026): onboarding and field training "supporting the LIFYORLI Sales team", managing the LMS and "Veeva workflows", and "consultative support to ex-U.S. teams, sharing U.S. launch training experience". Europe: a Director, Sales DACH ("as Corcept launches and grows its oncology portfolio in Europe"), an Associate Director, Europe Business Analytics & Insights (Munich), Europe Sales Training & Operations and Oncology Distribution, Europe (Amsterdam).Source
  • 13

    Corcept is building oncology teams in Germany, Austria, Switzerland and the Netherlands, but corcept.com is English only. HCPs, partners and candidates in those markets will look for Corcept locally.

    Medium impactMedium effort First result in 2 quarters Director

    First action

    Agree which pages each market needs with local compliance.

    How to measure it

    Monthly visits from DACH and NL

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Scope

      Pages per market.

      Director, Sales DACH 2 weeks

    2. 2

      Local rules

      Compliance review.

      Senior Director, Legal & Compliance, OUS Regions 1 month

    3. 3

      Translate

      Professional medical translation.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    4. 4

      Build

      hreflang and local pages.

      Senior Manager, Digital & Omnichannel Marketing 2 weeks

    5. 5

      Careers

      Link European roles.

      Talent Acquisition 1 week

    6. 6

      Measure

      Visits and applications.

      Associate Director, Europe Business Analytics & Insights monthly

    First result
    2 quarters
    Cost
    Translation budget
    Owner
    Director, Sales DACH

    Smallest test

    Publish a German careers and contact page.

    Why it works

    Add German and Dutch corporate pages (about, science, contact, medical information and careers), following each country's rules on prescription medicine communication, and link the European careers openings.

    Local corporate presence supports recruitment, partnerships and trust during a launch.

    Risks and how to handle them

    • Different national rules

      Local legal sign-off per country.

    Evidence

    • HiringSenior Manager, Oncology Commercial Learning and Development (posted October 7, 2026): onboarding and field training "supporting the LIFYORLI Sales team", managing the LMS and "Veeva workflows", and "consultative support to ex-U.S. teams, sharing U.S. launch training experience". Europe: a Director, Sales DACH ("as Corcept launches and grows its oncology portfolio in Europe"), an Associate Director, Europe Business Analytics & Insights (Munich), Europe Sales Training & Operations and Oncology Distribution, Europe (Amsterdam).Source
    • Your websiteHomepage: "Explore the Possibilities of Cortisol Modulation", "more than 30 ongoing studies", and links to cortisol modulation, pipeline, stories and the team. It does not name either marketed medicine (Korlym, LIFYORLI). Its canonical tag points to https://corcept.com/home/, a second copy of the homepage, rather than to https://corcept.com/.Source
  • 14

    The digital lead coordinates the Content Review Committee for every digital asset in "a launch setting". Each new email or banner is reviewed from scratch.

    Medium impactMedium effort First result in 1 quarter Senior Manager

    First action

    Collect the current approved statements.

    How to measure it

    Average review time

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Collect

      Approved statements.

      Senior Manager, Digital & Omnichannel Marketing 2 weeks

    2. 2

      Structure

      Library with references.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    3. 3

      Agree rules

      With reviewers.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Templates

      Email and banner.

      Agency partner 1 month

    5. 5

      Use

      All new assets.

      Senior Manager, Digital & Omnichannel Marketing ongoing

    6. 6

      Measure

      Cycle time.

      Senior Manager, Digital & Omnichannel Marketing quarterly

    First result
    1 quarter
    Cost
    Agency time
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Rebuild one email from the library.

    Why it works

    Keep a library of approved statements, safety information blocks and visual components with their approval references, so new assets reuse them and reviewers check only what is new.

    Shorter review cycles let a small digital team ship more, and reduce errors.

    Risks and how to handle them

    • Statements used out of context

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
    • HiringSenior Manager, Marketing (Peer to Peer Education), posted October 1, 2026, within Thought Leader Programming: builds "slide decks, roundtable guides, patient cases", partners "with faculty and KOLs", supports "Speaker Bureau" and conference teams, and manages content "through the promotional review and approval process, including Veeva submissions, Commercial Review Team (CRT) review, timelines, approvals, reapprovals, and expirations".Source
  • 15

    TLLs capture insights in SteepRock OLMS, KAMs capture system barriers, and the market planning role synthesizes research. Those insights rarely feed the digital and peer-to-peer content plan directly.

    Medium impactMedium effort First result in 1 quarter Senior Manager

    First action

    Pull last quarter's insight themes.

    How to measure it

    Content gaps closed per quarter

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pull themes

      From insight systems.

      Senior Manager, Pipeline & Portfolio Market Planning 2 weeks

    2. 2

      Workshop

      Marketing and Medical.

      Senior Manager, Pipeline & Portfolio Market Planning 1 day

    3. 3

      Assign

      Owners and timelines.

      Associate Director, Digital and Omnichannel Marketing 1 week

    4. 4

      Create

      New content.

      Senior Manager, Marketing (Peer to Peer Education) 1 quarter

    5. 5

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) ongoing

    6. 6

      Report

      Closed gaps.

      Senior Manager, Pipeline & Portfolio Market Planning quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Manager, Pipeline & Portfolio Market Planning

    Smallest test

    Run the first workshop.

    Why it works

    Each quarter, review insight themes with marketing and Medical Affairs and agree the top five content gaps, with owners and review timelines.

    Content that answers real questions in the field gets used.

    Risks and how to handle them

    • Medical insights used promotionally

      Keep medical and commercial use separate. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
    • HiringDirector, Key Account Managers: the KAM team focuses on "institutional partnerships, disease awareness, screening pathway development, EMR decision-support initiatives"; leads "national strategy to influence system workflows, including screening pathways, EMR flags, order sets, decision-support tools, and referral coordination" across "IDNs, ACOs, academic centers, and multi-hospital systems".Source
    • HiringSenior Manager, Pipeline & Portfolio Market Planning (posted September 30, 2026): oncology "indication selection and sequencing, patient journey and treatment paradigm analyses", competitive intelligence and forecasts. Manager, Internal Events and Community (posted October 16, 2026): employee events including "Fundraising events, walks, and runs" and "Volunteer programs".Source
    • HiringSenior Manager, Marketing (Peer to Peer Education), posted October 1, 2026, within Thought Leader Programming: builds "slide decks, roundtable guides, patient cases", partners "with faculty and KOLs", supports "Speaker Bureau" and conference teams, and manages content "through the promotional review and approval process, including Veeva submissions, Commercial Review Team (CRT) review, timelines, approvals, reapprovals, and expirations".Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    The digital role asks for "AI/Machine Learning initiatives ... with particular focus on automated deployment". Field and digital teams decide channel and timing by habit today.

    High impactHigh effort First result in 3 quarters Senior Manager

    First action

    Define the data and the decisions in scope.

    How to measure it

    Engagement vs control

    Now
    –
    Target
    +15%
    By
    4 quarters

    Steps

    1. 1

      Scope

      Data and decisions.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    2. 2

      Privacy review

      Consent and data use.

      Compliance 1 month

    3. 3

      Model

      Simple rules first.

      Senior Manager, Digital & Omnichannel Marketing 1 quarter

    4. 4

      Pilot

      One region.

      Senior Manager, Digital & Omnichannel Marketing 1 quarter

    5. 5

      Evaluate

      Against control.

      Associate Director, Europe Business Analytics & Insights 1 month

    6. 6

      Scale

      If it works.

      Associate Director, Digital and Omnichannel Marketing 2 quarters

    First result
    3 quarters
    Cost
    Data and agency costs
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Test a rules-based version.

    Why it works

    Use consented engagement data to suggest the next channel and approved asset for each HCP (rep visit, email, webinar), with every asset pre-approved and humans deciding. Start with one region.

    Better timing and channel choice raise engagement without more content.

    Risks and how to handle them

    • Automated promotion

      Only pre-approved assets; humans decide. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • HiringSenior Manager, Digital & Omnichannel Marketing (Customer Experience), posted September 9, 2026: strategy and execution for "experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products", for "patients, caregivers, and healthcare professionals"; coordinates "the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards"; "ensure timely delivery in a launch setting"; experience "in AI/Machine Learning initiatives" preferred.Source
    • HiringThought Leader Liaisons (Mid-Atlantic, New England) "advance understanding of hypercortisolism across multiple specialties": "endocrinologists, diabetologists, cardiologists, nephrologists, radiologists, endocrine surgeons"; they capture insights "using approved systems such as SteepRock OLMS". Clinical Sales Specialists are being hired in at least ten US territories, including Birmingham, Montgomery, Pittsburgh North and Hartford.Source
  • 17

    Corcept runs more than 30 studies across endocrinology, oncology, metabolism and neurology, but the pipeline page is a table with no way for a physician or patient to find a recruiting site.

    High impactHigh effort First result in 3 quarters Medical Affairs

    First action

    List recruiting studies with ClinicalTrials.gov IDs.

    How to measure it

    Monthly site referrals

    Now
    –
    Target
    50
    By
    3 quarters

    Steps

    1. 1

      List studies

      Recruiting ones.

      Clinical Operations 2 weeks

    2. 2

      Content

      Plain summaries.

      Medical Affairs 1 month

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    4. 4

      Build

      Search by condition and location.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    5. 5

      Promote

      To HCPs and advocacy groups.

      Corporate Communications ongoing

    6. 6

      Measure

      Referrals.

      Clinical Operations monthly

    First result
    3 quarters
    Cost
    Build cost
    Owner
    Medical Affairs

    Smallest test

    Add ClinicalTrials.gov links to the pipeline table.

    Why it works

    Add a trial finder: each study with status, eligibility summary and link to ClinicalTrials.gov, searchable by condition and location, plus a referral contact for physicians.

    Enrollment speed drives the pipeline, and a clear finder helps physicians refer.

    Risks and how to handle them

    • Investigational products promoted

      Describe studies only, link to registries. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websiteThe oncology therapeutic area page (last modified March 2024 in the sitemap) describes how cortisol modulation "may" work in ovarian cancer and does not mention that LIFYORLI is approved; the endocrinology page (also March 2024) says relacorilant "is currently in Phase 3 clinical trials". The pipeline page shows ROSELLA/LIFYORLI as "APPROVED" and GRACE and GRADIENT as "FILED".Source
    • Your websiteHomepage: "Explore the Possibilities of Cortisol Modulation", "more than 30 ongoing studies", and links to cortisol modulation, pipeline, stories and the team. It does not name either marketed medicine (Korlym, LIFYORLI). Its canonical tag points to https://corcept.com/home/, a second copy of the homepage, rather than to https://corcept.com/.Source
    • Your websiteStories page: 4 pages of articles, including patient journeys with Cushing syndrome and ovarian cancer, a "Founding Corcept" video and heritage-month profiles of scientists. About page: Korlym approved in 2012 as "the first approved treatment for hypercortisolism (Cushing syndrome)", "750+ employees", "1000+ novel molecules".Source
  • 18

    Corcept has 25+ years of research, 1,000+ molecules and a large publication record, and the homepage leads with "Explore the Possibilities of Cortisol Modulation". The science is the brand.

    Medium impactHigh effort First result in 4 quarters Corporate Communications

    First action

    Outline ten explainer topics.

    How to measure it

    Monthly hub visitors

    Now
    –
    Target
    10,000
    By
    4 quarters

    Steps

    1. 1

      Topics

      Ten explainers.

      Medical Affairs 1 month

    2. 2

      Scientists

      Interviews.

      Corporate Communications 1 quarter

    3. 3

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) ongoing

    4. 4

      Build

      Hub pages.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    5. 5

      Promote

      LinkedIn and YouTube.

      Corporate Communications ongoing

    6. 6

      Measure

      Visitors.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    4 quarters
    Cost
    Production budget
    Owner
    Corporate Communications

    Smallest test

    Publish one explainer.

    Why it works

    Build an educational hub on cortisol biology and the glucocorticoid receptor, with explainer videos, scientist interviews and references, separated from product content and reviewed.

    A trusted science source supports recruitment, partnerships and investor understanding at once.

    Risks and how to handle them

    • Science content read as promotion

      Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websiteStories page: 4 pages of articles, including patient journeys with Cushing syndrome and ovarian cancer, a "Founding Corcept" video and heritage-month profiles of scientists. About page: Korlym approved in 2012 as "the first approved treatment for hypercortisolism (Cushing syndrome)", "750+ employees", "1000+ novel molecules".Source
    • Your websitePublications library: 191 entries (journal papers and congress presentations, many from 2026 on GRACE, ROSELLA, MOMENTUM and CATALYST), with the note "may include information regarding investigational products or uses". Each entry in the list also prints raw template data (logo file paths, edit timestamps and other internal fields) as visible text. There is no filter by study, therapeutic area or congress.Source
    • Your websiteHomepage: "Explore the Possibilities of Cortisol Modulation", "more than 30 ongoing studies", and links to cortisol modulation, pipeline, stories and the team. It does not name either marketed medicine (Korlym, LIFYORLI). Its canonical tag points to https://corcept.com/home/, a second copy of the homepage, rather than to https://corcept.com/.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    ir.corcept.com returned "Access Denied" to a standard automated request while corcept.com served normally. If search and AI crawlers are blocked too, press releases and results may be missing from AI answers about Corcept.

    Medium impactLow effort First result in 1 month Corporate Communications

    First action

    Check the IR site in Search Console.

    How to measure it

    Press releases indexed

    Now
    –
    Target
    100%
    By
    2 months

    Steps

    1. 1

      Check

      Search Console and crawler logs.

      Corporate Communications 1 week

    2. 2

      Ask provider

      Bot rules.

      Corporate Communications 1 week

    3. 3

      Adjust

      Allow search and AI crawlers.

      IR site provider 2 weeks

    4. 4

      Mirror

      Key releases on corcept.com if needed.

      Senior Manager, Digital & Omnichannel Marketing 2 weeks

    5. 5

      Test

      AI assistant answers.

      Corporate Communications 1 month

    6. 6

      Monitor

      Quarterly.

      Corporate Communications quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Corporate Communications

    Smallest test

    Run the Search Console check.

    Why it works

    Ask the IR site provider to confirm which crawlers are allowed, test with Google Search Console and common AI crawlers, and mirror key press releases on corcept.com if needed.

    Investors and journalists increasingly ask AI assistants; missing releases mean outdated answers.

    Risks and how to handle them

    • Bot protection weakened

      Allow only named crawlers.

    Evidence

    • Social profilesCorcept's YouTube channel has 17 videos and 91 subscribers (about 3,500 total views). The investor site ir.corcept.com returned "Access Denied" to a standard automated request on October 22, 2026, while corcept.com served normally.Source
    • Your websiteHomepage: "Explore the Possibilities of Cortisol Modulation", "more than 30 ongoing studies", and links to cortisol modulation, pipeline, stories and the team. It does not name either marketed medicine (Korlym, LIFYORLI). Its canonical tag points to https://corcept.com/home/, a second copy of the homepage, rather than to https://corcept.com/.Source
  • 20

    The new internal events manager will run "Fundraising events, walks, and runs" and volunteer programs for 750+ employees. Advocacy events in both disease areas exist.

    Medium impactLow effort First result in 2 quarters Manager

    First action

    List advocacy events in the next two quarters.

    How to measure it

    Employee participants

    Now
    –
    Target
    200
    By
    2 quarters

    Steps

    1. 1

      List events

      Advocacy calendars.

      Manager, Internal Events and Community 2 weeks

    2. 2

      Compliance check

      Sponsorship rules.

      Compliance 2 weeks

    3. 3

      Teams

      Sign-ups.

      Manager, Internal Events and Community 1 month

    4. 4

      Materials

      Approved awareness content.

      Commercial Review Team (medical, legal, regulatory) 1 month

    5. 5

      Event

      Participation.

      Manager, Internal Events and Community per event

    6. 6

      Share

      Stories and LinkedIn.

      Corporate Communications per event

    First result
    2 quarters
    Cost
    Sponsorship budget
    Owner
    Manager, Internal Events and Community

    Smallest test

    Join one walk.

    Why it works

    Join or sponsor advocacy walks in both areas, with employee teams, approved awareness materials and coverage on Stories and LinkedIn.

    It builds culture and awareness together and connects Corcept with patient communities.

    Risks and how to handle them

    • Sponsorship rules

      Compliance sign-off for each event.

    Evidence

    • HiringSenior Manager, Pipeline & Portfolio Market Planning (posted September 30, 2026): oncology "indication selection and sequencing, patient journey and treatment paradigm analyses", competitive intelligence and forecasts. Manager, Internal Events and Community (posted October 16, 2026): employee events including "Fundraising events, walks, and runs" and "Volunteer programs".Source
    • Your websiteStories page: 4 pages of articles, including patient journeys with Cushing syndrome and ovarian cancer, a "Founding Corcept" video and heritage-month profiles of scientists. About page: Korlym approved in 2012 as "the first approved treatment for hypercortisolism (Cushing syndrome)", "750+ employees", "1000+ novel molecules".Source
  • 21

    The Products page already offers a Spanish Korlym Medication Guide, and a Field Reimbursement Manager covers Miami and Puerto Rico. Spanish-speaking patients and caregivers need more than the guide.

    Medium impactLow effort First result in 1 quarter Senior Manager

    First action

    List which patient resources have Spanish versions today.

    How to measure it

    Monthly Spanish page views

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Inventory

      Current Spanish assets.

      Senior Manager, Digital & Omnichannel Marketing 1 week

    2. 2

      Prioritize

      With Patient Services.

      Senior Director, National Field Access 2 weeks

    3. 3

      Translate

      Professional medical translation.

      Senior Manager, Digital & Omnichannel Marketing 1 month

    4. 4

      Review

      Medical, legal and regulatory.

      Commercial Review Team (medical, legal, regulatory) 1 month

    5. 5

      Publish

      Spanish pages.

      Senior Manager, Digital & Omnichannel Marketing 1 week

    6. 6

      Measure

      Views and calls.

      Senior Manager, Digital & Omnichannel Marketing monthly

    First result
    1 quarter
    Cost
    Translation budget
    Owner
    Senior Manager, Digital & Omnichannel Marketing

    Smallest test

    Translate the access support summary.

    Why it works

    With Medical Affairs and Patient Services, identify which approved patient resources (support program information, disease awareness pages) to translate and publish in Spanish.

    Language access helps patients start and stay on therapy and supports field teams in Spanish-speaking regions.

    Risks and how to handle them

    • Translation accuracy

      Native medical reviewers. Every page, email and asset in this idea goes through Corcept's medical, legal and regulatory review (the Commercial Review Team) before use; nothing here is a claim about efficacy or safety.

    Evidence

    • Your websiteProducts page: LIFYORLI and Korlym prescribing information, links to lifyorli.com and korlym.com, state price disclosures, the adverse event line and Medical Information Request. Only Korlym has a link to "Access & Financial Support" and the "Patient Advocate Program", and a Spanish Medication Guide ("Guía del medicamento de Korlym").Source
    • HiringSenior Director, National Field Access, Endocrinology: "Define and drive national field access strategy for Korlym and Relacorilant", working with "Patient Services (HUB)", specialty pharmacy partners and Marketing on "access tools, and reimbursement support materials". Field Reimbursement Managers are open in Florida Miami/PR, Ohio and Washington D.C.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Corcept Therapeutics did not commission, review or endorse it, and Programmable is not affiliated with Corcept Therapeutics. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Corcept Therapeutics runs its business.

Something wrong, or do you represent Corcept Therapeutics? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Site cleanup and status updates, publications display, speed, LIFYORLI support link, stories by area and short videos.

  2. Days 31 to 6010 ideas

    Unbranded specialty awareness, modular peer-to-peer content, field-triggered journeys, health-system toolkit, access hub, LIFYORLI onboarding, European pages, an approved asset library and the insight-to-content loop; check IR crawler access.

  3. Days 61 to 905 ideas

    Commit to next-best-channel pilots, a trial finder and a cortisol science hub; awareness walks and Spanish resources.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value A science-led company focused on cortisol. The most cited problem: hypercortisolism is often diagnosed late.

  • Access and financial support programs
  • Access and reimbursement steps
  • In their words: “hypercortisolism”

Market

Competitive landscape

3 competitors compared: Recordati Rare Diseases, Xeris Biopharma and Oncology companies in ovarian cancer.

  • Gap to exploit: Screening awareness outside endocrinology
  • Recordati Rare Diseases: Different mechanism focus
  • Xeris Biopharma: Narrower research base

Hiring signals

Corcept is hiring for reach and reviewed content.

  • Senior Manager, Digital & Omnichannel Marketing (Customer Experience): Marketing automation, website content, review coordination, AI. Ideas 1, 9…
  • Senior Manager, Marketing (Peer to Peer Education): Speaker content, Veeva and CRT reapprovals. Idea 8.
  • Director, Key Account Managers: Screening pathways and EMR decision support. Idea 10.

From the team that wrote this playbook

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