The new Community Growth Lead starts from scratch with developers and AI builders. The biggest developer audience Hostinger already has is its MCP server: @hostinger/mcp was downloaded about 50,000 times in the week to October 18, up from about 100 a day a month earlier. Yet the README, the API reference and the docs never mention a community, Discord or showcase, and hostinger.com/developers returns "not found". Every developer who installs the tool leaves with nowhere to go next.
First action
Add a community and showcase link to the top of the MCP server README today.
How to measure it
Paid VPS and AI Router starts from developer links
- Now
- –
- Target
- 2,000 a month
- By
- 90 days
Steps
Agree the hub
Products, docs and community on one page.
Community Growth Lead (Developers & Agentic Products) 2 days
Build the page
hostinger.com/developers in English and Portuguese.
Websites team 1 week
Update READMEs
MCP, CLI, SDK and n8n node: community and showcase block.
Developer Experience 1 day
Update docs
Community link on the API reference and docs home.
Developer Experience 1 day
Open the channel
A builders space on the Discord with moderators.
Community Growth Lead (Developers & Agentic Products) 1 week
Track links
Tags from each README and doc page.
Senior Web Tracking Engineer 2 days
Run showcases
Fortnightly builder demos, recorded.
Community Growth Lead (Developers & Agentic Products) fortnightly
Measure
Sign-ups and paid starts by source.
Community Growth Lead (Developers & Agentic Products) monthly
Why it works
Publish hostinger.com/developers as one hub (MCP connector, AI Router, VPS, GPU, CLI, SDKs, docs, changelog, community) in English and Portuguese first. Add a short "Join the community / show what you built" block with tracked links to the top of the MCP, CLI and SDK READMEs, the npm pages, the API reference and the docs. Open a builders channel on the existing Discord, run a fortnightly showcase, and measure developer sign-ups and paid VPS and AI Router starts from these links.
Developers trust a product whose community they can see, and the install base gives the community lead thousands of warm, technical people a week to start with, instead of buying cold awareness. It also gives the team a measurable path from install to paid product.
Ready to use
ChecklistDeveloper front door checklist
[ ] hostinger.com/developers live (EN, PT-BR) [ ] Community block at top of MCP, CLI, SDK READMEs [ ] Same block on npm package pages [ ] Community link on API reference and docs home [ ] Builders channel on Discord with moderators [ ] Fortnightly showcase scheduled [ ] Tracked links per touchpoint [ ] Monthly report: sign-ups and paid starts
Risks and how to handle them
Download counts include automated installs
Judge success on sign-ups and paid starts, not downloads.
An empty community looks worse than none
Seed it with Hostinger engineers and weekly showcases before promoting it.
Evidence
- npm and GitHubHostinger's MCP server package, @hostinger/mcp, was downloaded 49,939 times in the week to October 18, 2026 (npm counts), up from about 100 a day in mid-September to about 4,900 on October 18. Its README (GitHub hostinger/api-mcp-server, 163 stars) covers the hosted server at mcp.hostinger.com, installation and the tool list, and links to hPanel, but has no link to a Hostinger community, Discord or showcase. Hostinger's GitHub has 120 public repositories, 26 updated in the last 90 days.Source
- Your websiteDeveloper touchpoints (checked twice on October 22, 2026): www.hostinger.com/developers returns "not found"; developer material sits on developers.hostinger.com (API reference) and docs.hostinger.com, and neither page mentions a community or Discord. The site footer links a Discord server. Developer products include AI Router ("Access Top AI Models With One API Key"), GPU hosting ("Rent high-performance cloud GPUs by the hour"), VPS, a CLI, SDKs, and an MCP connector: "Connect Cursor, Claude, or any MCP client to your hosting. Set up in 2 minutes."Source
- HiringCommunity Growth Lead (Developers & Agentic Products), posted October 22, 2026: owns "how Hostinger earns the attention, trust, and loyalty of tech-savvy audiences: developers, DevOps engineers, and AI explorers", for "MicroVM, VPS, AI Router, GPU, and Computer for Agents". "This is a build-from-scratch role"; "Start with priority markets such as Brazil and the US"; grow "advocacy in the spaces where technical audiences already gather, such as relevant subreddits, Discord servers, and X"; "Identify and support power users, ambassadors"; "Define how community ... contribute[s] to the growth of our technical products".Source
- Your websiteSitemap (English pages, October 22, 2026): 1,965 URLs, including 1,015 one-click application pages (/applications), 416 domain-extension pages, 172 templates, 118 VPS pages and 38 comparison pages (Hostinger vs GoDaddy, Bluehost, SiteGround, Wix, Shopify, Vercel, DigitalOcean, Hetzner, Railway, Lovable and others, plus Agentic Mail vs AgentMail). There is no comparison page for AI Router or GPU hosting. Also an agency directory, an affiliate program, a coupons page and a free "AI Visibility Checker" ("check if AI can access and read your website"). Local sites run under paths such as /br, /au and /bd.Source