IPSY growth playbook

Generate the product sitemap from the live catalogue each night: one entry per product, using the canonical "_pr-" address, with a last-modified date, and no sold-out or retired items. Give retired products a permanent redirect to their brand or category page, or a short "this was in our boxes, members get similar picks" page, instead of a temporary redirect to an error. Split sitemaps by type (products, brands, blog, program pages) so Search Console shows coverage for each.

Searchers looking for a product or brand IPSY carries then land on a live page that sells the membership, and search engines spend their crawl on pages that exist. It also gives the new e-commerce director a clean baseline of how IPSY's own listings perform in search.

[ ] One entry per live product
[ ] Canonical "_pr-" address in every entry
[ ] lastmod from the catalogue
[ ] Sold-out and retired items removed
[ ] Retired items 301 to brand or category
[ ] Separate sitemaps per page type
[ ] Daily check that every entry returns 200

• Traffic dips while search engines re-crawl

  Keep redirects in place and resubmit the new sitemap at once.

• Sold-out items come back

  Re-add them automatically when stock returns.

• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• Your websiteSitemap (read October 23, 2026): 31,283 URLs, of which 24,968 are product entries under /p/, but only 15,035 of those are unique. Every product entry uses an older "_p-" variant address; none uses the "_pr-" address that the product pages themselves declare as canonical.Source
• Your websiteTwo random samples of sitemap product URLs, fetched a few minutes apart on October 23, 2026: of 44 URLs, 35 sent visitors to the shop front with a temporary (307) redirect to "/shop?error=product-not-found", and the other 9 permanently redirected (308) to a different product address. Example: the Kevyn Aucoin Precision Brow Pencil is listed as "..._p-llkix7gomhoq" and redirects to "..._pr-KEVYEYE1048000?variantKey=...".Source
• Your websiteAn IPSY Shop product page (Kevyn Aucoin The Precision Brow Pencil, $30.00, "LAST CALL"): title "... - IPSY Shop", no meta description, Product schema and breadcrumbs present, a "Subscribe to IPSY" prompt, and related products marked "Unlock Access". The page shows no member ratings or reviews.Source

Pull every plan price from one source and show it the same way on the homepage, program pages, quiz and checkout, with shipping stated up front. Check ads, the share description and help articles for the old number.

Consistent prices build trust before the first charge and cut billing complaints and support contacts.

• Lower headline price tests better

  Test the honest total price against the old wording.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websiteProgram pages: IPSY Original is titled "5 Deluxe Beauty Samples for $15/Month + Shipping" ("formerly Glam Bag") at /glambag/october-2026; IPSY Extra "5 Full-Size Beauty Products for $32/Month + Shipping" ("formerly BoxyCharm") at /boxycharm/; IPSY Ultimate "8 Full-Size Beauty Products for $65/Quarter + Shipping" ("formerly Icon Box") at /iconbox/. None of the three pages has an H1 heading.Source
• Customer reviewsTrustpilot: about 2.5 out of 5 across roughly 6,100 reviews. Recurring complaints are parcels marked delivered that never arrive, trouble reaching a live agent, and billing or cancellation problems after switching plans; some reviewers praise the products and quick fixes. IPSY replies to negative reviews.Source

Add one H1 per page ("IPSY Original: 5 deluxe samples a month"), mention the former name once in the opening text, and add a short FAQ ("What happened to Glam Bag?") with FAQ schema.

People still search for Glam Bag and BoxyCharm. Clear headings help both old and new names lead to the right plan.

• Design changes

  Style the H1 to match the current hero.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websiteProgram pages: IPSY Original is titled "5 Deluxe Beauty Samples for $15/Month + Shipping" ("formerly Glam Bag") at /glambag/october-2026; IPSY Extra "5 Full-Size Beauty Products for $32/Month + Shipping" ("formerly BoxyCharm") at /boxycharm/; IPSY Ultimate "8 Full-Size Beauty Products for $65/Quarter + Shipping" ("formerly Icon Box") at /iconbox/. None of the three pages has an H1 heading.Source
• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source

Generate a description per product: brand, product, size, member price, and one line on how membership unlocks the shop ("Members save up to 80%"). Use the template for all products and hand-write the top 200.

A clear description raises click-through from brand and product searches and explains the membership before the click.

• Price in the snippet goes stale

  Use the membership line instead of the price when deals change often.

• Your websiteAn IPSY Shop product page (Kevyn Aucoin The Precision Brow Pencil, $30.00, "LAST CALL"): title "... - IPSY Shop", no meta description, Product schema and breadcrumbs present, a "Subscribe to IPSY" prompt, and related products marked "Unlock Access". The page shows no member ratings or reviews.Source
• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websiteSitemap (read October 23, 2026): 31,283 URLs, of which 24,968 are product entries under /p/, but only 15,035 of those are unique. Every product entry uses an older "_p-" variant address; none uses the "_pr-" address that the product pages themselves declare as canonical.Source

Put a block high on each spoiler post: what the plan costs, the date to join to get this month's products, and a one-click start into the quiz. For non-members, offer an email alert for next month's spoilers.

Spoiler posts reach high-intent visitors every month; a direct path to this month's bag turns curiosity into sign-ups.

• Feels salesy to fans

  Keep the block short and below the first image.

• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source
• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source

Test a plan strip under the hero with the three plans, what is in each and the price, each button starting the quiz with that plan pre-selected. Measure quiz completion and paid conversion.

Some visitors decide on price first; showing plans up front can lift completion and steer more people to Extra.

• Fewer quiz starts

  Judge on paid members, not quiz starts.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websiteProgram pages: IPSY Original is titled "5 Deluxe Beauty Samples for $15/Month + Shipping" ("formerly Glam Bag") at /glambag/october-2026; IPSY Extra "5 Full-Size Beauty Products for $32/Month + Shipping" ("formerly BoxyCharm") at /boxycharm/; IPSY Ultimate "8 Full-Size Beauty Products for $65/Quarter + Shipping" ("formerly Icon Box") at /iconbox/. None of the three pages has an H1 heading.Source
• HiringVP, Product Management: will "own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention", use experimentation "to continuously improve conversion and lifetime value" and champion the "surprise and delight" brand promise. A Senior Software Engineer, Digital Experience Team builds the experimentation and analytics platform ("Statsig and Amplitude") on Next.js and Netlify and will "Drive performance metrics improvements across platform services and customer-facing surfaces".Source

Start with the homepage, quiz and program pages: preload the hero image, reserve space for banners and product grids, break up long scripts that delay taps, and load chat, tags and personalization after the first interaction. Track field data weekly in Amplitude and Search Console.

Faster, steadier pages lift quiz completion on mobile, where most beauty shoppers arrive from social.

• Marketing tags removed by mistake

  Agree the tag list with marketing first.

• Google PageSpeedChrome UX Report for ipsy.com (real Chrome visitors, 75th percentile): Largest Contentful Paint 2.99 s, Interaction to Next Paint 257 ms and Cumulative Layout Shift 0.14. All three are above Google's "good" limits (2.5 s, 200 ms, 0.1), so real visitors fail Core Web Vitals.Source
• HiringVP, Product Management: will "own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention", use experimentation "to continuously improve conversion and lifetime value" and champion the "surprise and delight" brand promise. A Senior Software Engineer, Digital Experience Team builds the experimentation and analytics platform ("Statsig and Amplitude") on Next.js and Netlify and will "Drive performance metrics improvements across platform services and customer-facing surfaces".Source
• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source

Keep a small random holdout (for example 5%) out of each lifecycle program: onboarding, skip reminders, win-back, Rewards emails. Compare retention and revenue per member each month and report the lift by program.

Measured lift earns budget for the programs that work and retires the ones that do not.

• Holdouts lose some revenue

  Keep them small and rotate members.

• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source
• HiringVP, Product Management: will "own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention", use experimentation "to continuously improve conversion and lifetime value" and champion the "surprise and delight" brand promise. A Senior Software Engineer, Digital Experience Team builds the experimentation and analytics platform ("Statsig and Amplitude") on Next.js and Netlify and will "Drive performance metrics improvements across platform services and customer-facing surfaces".Source

Each month, send lapsed members a personal preview: "Here is what your bag could include in November", picked from the spoiler list by their profile, with a one-click rejoin and their old plan selected.

It uses content IPSY already makes and the first-party data the VP role highlights, and leads with product, not price.

• Preview differs from what ships

  Say "could include" and pick from confirmed products.

• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source
• HiringIPSY's description in its job posts: "the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers", home to "sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate"; "we curate beauty for millions of members".Source

Show the star rating and best member reviews on product pages, with Review schema, and ask members who received the product in a bag to review it for points. Show "Members rated this 4.6" on locked items.

Reviews persuade shoppers and add fresh text for search, and members are already rewarded for writing them.

• Low-rated products

  Show honest ratings; it builds trust.

• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source
• Your websiteAn IPSY Shop product page (Kevyn Aucoin The Precision Brow Pencil, $30.00, "LAST CALL"): title "... - IPSY Shop", no meta description, Product schema and breadcrumbs present, a "Subscribe to IPSY" prompt, and related products marked "Unlock Access". The page shows no member ratings or reviews.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source

Build a monthly scorecard per partner brand: member choice rate, ratings, repeat shop purchases and social mentions. Launch marketplace listings first for the top products, using member quotes (with consent) in listings and videos.

Member data reduces the risk of each marketplace launch, and the marketplace business proves IPSY's value to brands.

• Brands want to own the listings

  Agree roles in each brand contract.

• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• HiringIPSY's description in its job posts: "the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers", home to "sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate"; "we curate beauty for millions of members".Source
• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source

Run a live unboxing on reveal day with two affiliate creators: show the products, sell partner-brand items through TikTok Shop, and pin a link to the quiz for membership. Cut the stream into short clips for paid social.

Live shopping turns a monthly ritual into sales for partner brands and sign-ups for IPSY.

• Low live attendance

  Promote to members by push a day before.

• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source
• HiringCreative hiring: a Senior Director, Creative (posted October 9, 2026) to drive "thumb-stopping, community-driven creative for digital- and social-first formats that authentically reflects Gen Z and Millennial beauty culture" and to unify brand expression across programs; and a Senior Designer, Social & Digital who "lives primarily in always-on paid growth and organic social" and "thinks in feeds, short-form hooks and platform behavior".Source

Where marketplace rules allow, add a simple insert: "Love this? Get 5 picks like it every month", with a QR code to the quiz and a tracked offer. Test different offers by marketplace.

It turns marketplace sales into a low-cost acquisition channel for the core subscription.

• Marketplace rules

  Use only allowed, non-promotional wording where required.

• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source

Put skip, pause, switch plan and cancel on one account page, each in a few taps, with a confirmation email that shows the next charge date. Offer a pause or a smaller plan before cancel, and measure saves and complaint volume.

An easy exit lowers complaints and chargebacks, and a fair pause offer keeps members who only need a break.

• More cancels at first

  Track net retention including pauses and returns.

• Customer reviewsTrustpilot: about 2.5 out of 5 across roughly 6,100 reviews. Recurring complaints are parcels marked delivered that never arrive, trouble reaching a live agent, and billing or cancellation problems after switching plans; some reviewers praise the products and quick fixes. IPSY replies to negative reviews.Source
• HiringVP, Product Management: will "own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention", use experimentation "to continuously improve conversion and lifetime value" and champion the "surprise and delight" brand promise. A Senior Software Engineer, Digital Experience Team builds the experimentation and analytics platform ("Statsig and Amplitude") on Next.js and Netlify and will "Drive performance metrics improvements across platform services and customer-facing surfaces".Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source

Send tracking alerts by push or SMS on shipping and delivery, add a "my bag did not arrive" button to the account page with clear rules for replacements, and route repeat cases to a person.

Fast, predictable fixes turn a bad month into a reason to stay, and cut contact volume.

• Abuse of claims

  Limit claims per member and check history.

• Customer reviewsTrustpilot: about 2.5 out of 5 across roughly 6,100 reviews. Recurring complaints are parcels marked delivered that never arrive, trouble reaching a live agent, and billing or cancellation problems after switching plans; some reviewers praise the products and quick fixes. IPSY replies to negative reviews.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source

Publish a fair comparison: price per month, products per box, sample or full size, choice, shop deals and rewards, with IPSY's strengths (personalization, choice, monthly shop). Add a "which IPSY plan is right for you" section.

Comparison searches are high intent, and AI assistants quote clear tables.

• Rival offers change

  Date the page and review quarterly.

• Competitor researchRivals' own homepages: Allure Beauty Box, "$313+ in beauty for $30" with six editor picks a month, free shipping and a "$25 Member Store credit"; FabFitFun, a seasonal box of "6 full-size products in each box, valued at up to $350" with a "$250 FREE Bonus Box" on the annual plan. Sephora and Ulta sell the same brands with their own loyalty programs.See the research Source
• Your websiteProgram pages: IPSY Original is titled "5 Deluxe Beauty Samples for $15/Month + Shipping" ("formerly Glam Bag") at /glambag/october-2026; IPSY Extra "5 Full-Size Beauty Products for $32/Month + Shipping" ("formerly BoxyCharm") at /boxycharm/; IPSY Ultimate "8 Full-Size Beauty Products for $65/Quarter + Shipping" ("formerly Icon Box") at /iconbox/. None of the three pages has an H1 heading.Source
• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source

Give gift recipients their own journey: a welcome that explains the plans, a quiz refresh, a mid-gift check-in, and a "keep it going" offer two weeks before the last bag, with a reward for the gift giver if they stay.

Gift recipients have already tried IPSY, so they are cheaper to convert than cold visitors.

• Recipients never opted in

  Ask consent at gift activation.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source
• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source

Publish a short monthly index: rising products, ingredients and shades by age group and region, from aggregated member choices and ratings. Share it with press and brands, and link it from spoiler posts.

Original data earns links, press and AI citations, and gives brands a reason to work with IPSY.

• Data privacy

  Aggregate and suppress small groups.

• HiringIPSY's description in its job posts: "the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers", home to "sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate"; "we curate beauty for millions of members".Source
• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source
• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source

Offer partner brands a paid post-sampling report, then a self-serve dashboard: reach by segment, ratings, shop and marketplace conversion, with benchmarks by category.

Proof of results lets IPSY charge more for placement and keeps brands coming back.

• Brands see weak results

  Pair results with advice on next steps.

• HiringIPSY's description in its job posts: "the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers", home to "sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate"; "we curate beauty for millions of members".Source
• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source

Build a personal shop feed: deals on products like the ones each member rated highly, refills of items they loved, and "Last Call" items in their shades. Measure shop revenue and retention by member.

Members who shop stay longer, and personal deals turn the shop into a monthly habit.

• Too many deal emails

  Cap frequency per member.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websiteAn IPSY Shop product page (Kevyn Aucoin The Precision Brow Pencil, $30.00, "LAST CALL"): title "... - IPSY Shop", no meta description, Product schema and breadcrumbs present, a "Subscribe to IPSY" prompt, and related products marked "Unlock Access". The page shows no member ratings or reviews.Source
• HiringVP, Lifecycle Marketing and Loyalty (posted October 13, 2026): owns "how we engage members from first touch through long-term retention" across "email, push, SMS, site/app, direct mail and more"; owns the segmentation framework and "the ongoing evolution of IPSY Rewards"; will "guide holdout and attribution infrastructure" and "prove CRM's contribution to the business"; leads loyalty, email, mobile, site marketing, retention and "win-back strategies"; reviews whether "current tools (Iterable, Segment) are the right long-term answer". "IPSY has a great deal of first-party data, a loyal member base".Source

Turn quiz results into a shareable card ("My beauty profile: dewy skin, bold lips") with a referral link that lets a friend take the quiz and compare. Award points when the friend joins.

Shareable results spread on social at no media cost and bring friends with similar tastes.

• Low sharing

  Test card styles from the creative team.

• Your websiteHomepage: "Get 5 products worth up to $70, plus exclusive access to epic deals up to 80% off, starting at just $14/month. Cancel anytime."; the share description says "5 Beauty Products. $14/Month."; the only signup path is "Get Started" into the Beauty Quiz; the homepage has no H1 heading.Source
• Your websitePoints page: "Earn Points by referring friends, reviewing products, and more! Redeem your Points for free bonus beauty products every month", with rewards priced at 600 to 1,800 points.Source
• HiringCreative hiring: a Senior Director, Creative (posted October 9, 2026) to drive "thumb-stopping, community-driven creative for digital- and social-first formats that authentically reflects Gen Z and Millennial beauty culture" and to unify brand expression across programs; and a Senior Designer, Social & Digital who "lives primarily in always-on paid growth and organic social" and "thinks in feeds, short-form hooks and platform behavior".Source

Give each partner creator a page with their face, their three picks from this month's bag and a quiz button with their code. Use the same layout for TikTok, Instagram and YouTube links.

A page that continues the creator's video converts better than a generic homepage.

• Pages go stale

  Update picks with each reveal automatically.

• HiringCreative hiring: a Senior Director, Creative (posted October 9, 2026) to drive "thumb-stopping, community-driven creative for digital- and social-first formats that authentically reflects Gen Z and Millennial beauty culture" and to unify brand expression across programs; and a Senior Designer, Social & Digital who "lives primarily in always-on paid growth and organic social" and "thinks in feeds, short-form hooks and platform behavior".Source
• HiringDirector, E-Commerce Growth and Marketplace Partnerships (posted October 20, 2026): will "lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms", act "as a general manager for partner brands", "Manage marketplace storefronts and listings to maximize discoverability and conversion", "Architect the TikTok Shop Affiliate strategy" with creator-led "Live Shopping" funnels, monitor "Share of Voice" and improve "CAC, ROAS, and contribution margin". Reports to the Chief Business Development Officer.Source
• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source

Move or mirror the Spanish posts to ipsy.mx, or mark them with hreflang (es-MX) and clear "IPSY Mexico" labels. Separately, test a Spanish quiz and spoiler page for Spanish-speaking US shoppers.

Each audience then lands on offers it can buy, and the US test sizes a Spanish-speaking market that rivals rarely serve.

• Traffic loss after moving

  Use permanent redirects.

• Your websiteBlog (sitemap): 2,950 posts, about 425 of them spoiler posts. 2026 has monthly English posts for IPSY Original spoilers, IPSY Extra spoilers, the IPSY bag reveal, theme and IPSY Shop spoilers, already up to November 2026, plus Spanish posts for IPSY Mexico (for example "diseno-glam-bag-ipsy-octubre-2026") on the same .com blog. The footer links to IPSY Mexico at ipsy.mx.Source