Dana Cooper Designs growth playbook

Change the bar to "Ships worldwide, duties included | Bermuda: local pick-up and drop-off", remove the other brand's name from the policy, and add a short delivery line on every product page (US, UK and EU, Caribbean, Canada). Check that Shopify Markets shows local currency for the UK and Canada pages already in the sitemap.

Shoppers who think a store will not ship to them leave without trying checkout. Clear, duty-paid delivery is a real advantage for a small brand, and a clean policy page protects trust at the moment of purchase.

[ ] Announcement bar: worldwide, duties included
[ ] Bermuda pick-up and drop-off kept
[ ] "India/Julia Amory" removed from the policy
[ ] Delivery times on product pages by region
[ ] UK and Canada currency checked at checkout
[ ] One test order to the UK

• Canada orders still pay import fees

  Say so plainly on the Canada line.

• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source
• Your websiteShipping policy: "International shipping is currently available to most countries", sent Delivered Duty Paid with Passport and "typically delivered within 8 -14 business days" (Canada excluded from duty-paid shipping); it tells customers to track orders on "your India/Julia Amory tracking page".Source
• DNS checkdanacooper.net uses Google Workspace mail and a Mailchimp newsletter; SPF is "~all" and the DMARC policy is "p=none", so the domain is not protected against spoofed email. The store runs on Shopify and the sitemap has English pages for Bermuda, Canada and the UK.Source

Add a "notify me when back" form to every sold-out scarf, email the list when stock returns, and reorder the two or three colours with the most sign-ups. Until then, show the in-stock Bluebird and Freesia scarves and the $95 gloves on sold-out pages.

A waitlist turns lost visits into a list of buyers and tells you which colours to reorder before committing cash.

• Mill lead times

  Tell sign-ups the expected date.

• Your websiteCold-weather line: 100% Scottish cashmere scarves at $275 (launched December 2022, "for the fall and winter", per The Royal Gazette); five of the seven are sold out (Pink Frangipani, Limestone, Royal Navy Yacht, Allspice, Evening Black). Six fingerless gloves at $95 were added in December 2024 and two silk Bermuda scarves at $225 in late 2025.Source
• Your websiteGift collections already in the shop: "Valentines Day Gifting" (cashmere and silk scarves, a $45 clutch), "Pre-order now for the holidays: the Bermuda scarf" (two $225 silk scarves), Bermuda journals at $18 and children's books.Source
• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source

Add a wedding form: date, island or venue, guest count, pieces wanted (invitations, maps, scarves, decor), budget band from $3,000, and how they heard. Send an automatic reply with the process, a short portfolio PDF and a link to book a call.

Couples planning a destination wedding compare several designers; a fast, professional first reply and early qualification win more of the right projects.

• Fewer enquiries

  Fewer, better ones save Dana's time.

• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source

Reserve the height of the Vogue section and the banner, serve the banner in a modern format at phone size with high priority, enlarge small tap targets and fix the nine console errors. Retest and keep the score under 0.1.

A steady, fast page keeps phone shoppers, who arrive mostly from Instagram and press links, browsing instead of bouncing.

• Theme updates undo fixes

  Note the changes for the next theme update.

• PageSpeed testGoogle PageSpeed test of the homepage on a phone (October 20, 2026): performance 67/100 (desktop 84); the main banner image takes 4.8 s to appear against a 2.5 s target; layout shift 0.246 (the limit for "good" is 0.1), caused by the "Featured in British Vogue" section; 2.2 MB in 276 requests and 5,460 page elements; fixes include image delivery (about 0.35 s, 135 KB) and 289 KB of unused JavaScript; 9 console errors; touch targets too small and low-contrast text.Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source

Set one product type per piece from a short list (Sarong, Swimsuit, Bikini, Tunic, Dress, Silk scarf, Cashmere scarf, Gloves, Book, Journal, Bag), add Google product categories, colour and material, and connect or review the Google channel in Shopify so products show in free listings.

Clean product data is the cheapest way into Google Shopping, and it makes the site's own browsing work.

• Feed warnings

  Fix one batch a week.

• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source
• DNS checkdanacooper.net uses Google Workspace mail and a Mailchimp newsletter; SPF is "~all" and the DMARC policy is "p=none", so the domain is not protected against spoofed email. The store runs on Shopify and the sitemap has English pages for Bermuda, Canada and the UK.Source

Add a reviews app, email past buyers through Mailchimp asking for a review with a photo, and show stars on product and collection pages. Answer fit questions in the replies.

Reviews with photos and fit notes reduce the doubt that stops first-time buyers, especially with a 7-day return window.

• Few replies

  Offer a small gift (a journal) for photo reviews.

• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source
• Your websiteRefund policy: a 7-day return window after delivery ("RMAs will only be approved if requested within 7 days of an order's arrival"), sale items final, shipping not refunded; a 14-day period for EU orders.Source
• Competitor researchRivals' own homepages: Lilly Pulitzer sells "resort wear for women" with "Free shipping & returns on all products"; Julia Amory, "classic silhouettes, bold colors, and elevated patterns"; Roller Rabbit, "a feel-good lifestyle brand" with "Free Shipping on Orders +$100"; Vilebrequin, swim shorts with "Tropezian charm with vibrant colours and patterns".See the research Source

Release a first set of signed, numbered prints (Bermuda flora, sailing, the Front Street mosaic study), in two sizes, plus a few originals by enquiry. Photograph them framed in rooms and add them to gift collections.

Prints have high margins, no sizing returns, and suit visitors and art buyers who do not wear resortwear.

• Printer quality

  Order proofs before listing.

• Your websiteNeglected corners: the "Bermuda Dispatches" blog's latest post is from November 30, 2023; the "Art Prints" collection in the main menu has 0 products; the YouTube channel has 19 videos, 8 subscribers and 5,984 views in total.Source
• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source

Publish a wholesale page with the line sheet (sarongs, swimwear, scarves, books), minimums, lead times and the custom-print option. Email 30 resort boutiques in Bermuda, the Caribbean, Palm Beach and New England with the Vogue feature and the past stockist list.

Resort boutiques sell to exactly the guests who buy island prints, and each store reorders every season.

• Wholesale margins are thin

  Keep custom-print exclusives at a higher price.

• Your websitePress and retail pages: the brand "has been carried by numerous stores such as in The Ritz Jamaica, C'Orrcio and The Skinny Dip in Palm Beach, SAKS 5th Avenue, NY, The Four Seasons Hotel, Elisha Daniels at Mandarin Boston"; retailers "can work with Dana to adapt her signature styles or develop custom pieces exclusively for their store"; a private-label resort line for Glamourpuss NYC sold at Saks NYC and Calypso St. Barts.Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source
• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source

Build a one-page sailing deck (the America's Cup collection, a sample club scarf and tie, prices per 50 and 100 pieces, timeline), and send it to yacht clubs and regatta committees in Bermuda, New England and the Caribbean. Offer a signature print for each event.

One club order equals dozens of web orders, and the sailing story is credible in a way few designers can match.

• Long lead times

  Pitch nine months before each event.

• Your websiteSailing & Nautical Design page: Dana "was selected as a licensee for the 35th America's Cup in Bermuda" (2017); her father was "an Olympic sailor and America's Cup judge"; she offers original artwork and merchandise for "yacht clubs, regattas, marine brands, sailing events, and private clients".Source
• Your websitePress and retail pages: the brand "has been carried by numerous stores such as in The Ritz Jamaica, C'Orrcio and The Skinny Dip in Palm Beach, SAKS 5th Avenue, NY, The Four Seasons Hotel, Elisha Daniels at Mandarin Boston"; retailers "can work with Dana to adapt her signature styles or develop custom pieces exclusively for their store"; a private-label resort line for Glamourpuss NYC sold at Saks NYC and Calypso St. Barts.Source
• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source

Send a planner kit (portfolio PDF, a sample scarf, process and prices from $3,000) to 25 Bermuda and New England planners and venues, offer a referral fee or planner discount, and ask for a listing on their vendor pages.

Couples trust their planner's list; one planner can send several couples a year.

• Planners have favourite designers

  Lead with the custom scarf, which most do not offer.

• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source

Offer a fixed "wedding party scarf" package: one custom design with your venues and colours, a minimum of 10 scarves, a set timeline and price per scarf. Add the same for anniversaries and family reunions.

A clear entry product widens the market for custom work and often leads to stationery and decor later.

• Margins on small runs

  Set a 10-scarf minimum.

• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteGift collections already in the shop: "Valentines Day Gifting" (cashmere and silk scarves, a $45 clutch), "Pre-order now for the holidays: the Bermuda scarf" (two $225 silk scarves), Bermuda journals at $18 and children's books.Source

Publish one post a month: what to pack for Bermuda by season, Bermuda shorts etiquette, a wedding guest guide, local makers and markets, with the right pieces linked in each. Send each post to the newsletter.

Useful travel content earns search traffic from exactly the people about to buy resortwear and Bermuda gifts.

• Time

  Short, useful posts beat long ones.

• Your websiteNeglected corners: the "Bermuda Dispatches" blog's latest post is from November 30, 2023; the "Art Prints" collection in the main menu has 0 products; the YouTube channel has 19 videos, 8 subscribers and 5,984 views in total.Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source

Make a "Visiting Bermuda?" page: order online, choose hotel drop-off, delivered within two days. Give hotel and guest-house concierges a small card with a QR code and a guest discount, and track orders by code.

It turns the local pick-up option into a channel for the island's visitors, with no shop rent.

• Delivery time

  Hold a small stock for best sellers.

• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source
• Your websiteGift collections already in the shop: "Valentines Day Gifting" (cashmere and silk scarves, a $45 clutch), "Pre-order now for the holidays: the Bermuda scarf" (two $225 silk scarves), Bermuda journals at $18 and children's books.Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source

Create three sets (a Baby Bermuda set with the ABC book and a sarong, a Traveller set with a journal and chiffon scarf, a Luxury set with cashmere and a print), gift-wrapped with a card, and feature them on the homepage year-round.

Sets raise the order value and make choosing easy for gift buyers who do not know sizes.

• Stock tied up in sets

  Build sets to order.

• Your websiteGift collections already in the shop: "Valentines Day Gifting" (cashmere and silk scarves, a $45 clutch), "Pre-order now for the holidays: the Bermuda scarf" (two $225 silk scarves), Bermuda journals at $18 and children's books.Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source
• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source

Move DMARC to "quarantine" after checking senders, then set up a welcome series (Dana's story, the Vogue features, best sellers), a post-purchase series (care tips, review request, matching pieces) and a segment for Bermuda locals with pick-up news.

Automated emails sell while Dana paints, and better authentication gets them into the inbox.

• Blocking a real sender

  Read DMARC reports before enforcing.

• DNS checkdanacooper.net uses Google Workspace mail and a Mailchimp newsletter; SPF is "~all" and the DMARC policy is "p=none", so the domain is not protected against spoofed email. The store runs on Shopify and the sitemap has English pages for Bermuda, Canada and the UK.Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source
• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source

Turn on product pins from the Shopify catalogue, make boards for Bermuda weddings, island resortwear and nautical style, and pin each wedding suite, print and blog post with keyword-rich descriptions. Check which pins bring visits monthly.

Pins keep sending visitors for months, unlike posts that fade in a day.

• Slow start

  Pinterest takes months; keep a steady rhythm.

• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteNeglected corners: the "Bermuda Dispatches" blog's latest post is from November 30, 2023; the "Art Prints" collection in the main menu has 0 products; the YouTube channel has 19 videos, 8 subscribers and 5,984 views in total.Source
• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source

Build a licensing portfolio (20 signature prints in repeat, past licences, terms), and approach five categories: table linen, hotel amenities, stationery, beach towels and puzzles. Start with one licence and royalties paid on sales.

Licensing scales the artwork without Dana carrying stock or production, and the America's Cup licence shows she can deliver.

• Poor quality products

  Approve samples before launch.

• Your websitePress and retail pages: the brand "has been carried by numerous stores such as in The Ritz Jamaica, C'Orrcio and The Skinny Dip in Palm Beach, SAKS 5th Avenue, NY, The Four Seasons Hotel, Elisha Daniels at Mandarin Boston"; retailers "can work with Dana to adapt her signature styles or develop custom pieces exclusively for their store"; a private-label resort line for Glamourpuss NYC sold at Saks NYC and Calypso St. Barts.Source
• Your websiteSailing & Nautical Design page: Dana "was selected as a licensee for the 35th America's Cup in Bermuda" (2017); her father was "an Olympic sailor and America's Cup judge"; she offers original artwork and merchandise for "yacht clubs, regattas, marine brands, sailing events, and private clients".Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source
• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source

Once shipping is fixed, run a small Instagram and Pinterest test in the UK using the Vogue feature, with GBP prices and a UK delivery promise. Pitch two UK resort and travel editors and one London boutique.

A market that has already seen the brand in its leading fashion magazine is the cheapest one to open.

• Returns from abroad

  Clear sizing notes and the EU/UK return terms.

• #1 Tell overseas shoppers you ship to them, and fix the shipping page that names another brand

• Your websiteHomepage: titled "Fashion Illustrator & Designer for Luxury Brands"; "Featured in British Vogue (May–July 2026)"; three studio specialties (Weddings & Events Design, Retail & Custom Design, Editorial & Art Direction); work that "has appeared in VOGUE, The Wall Street Journal, and Saks Fifth Avenue"; an America's Cup licensing testimonial and "As Seen In TATLER Magazine, May 2024". The announcement bar reads "Shipping available for US-based orders | Bermuda orders arrange local pick up & drop off".Source
• DNS checkdanacooper.net uses Google Workspace mail and a Mailchimp newsletter; SPF is "~all" and the DMARC policy is "p=none", so the domain is not protected against spoofed email. The store runs on Shopify and the sitemap has English pages for Bermuda, Canada and the UK.Source
• Your websiteShipping policy: "International shipping is currently available to most countries", sent Delivered Duty Paid with Passport and "typically delivered within 8 -14 business days" (Canada excluded from duty-paid shipping); it tells customers to track orders on "your India/Julia Amory tracking page".Source

Create a corporate gifting offer: a custom print for a company or conference, applied to scarves, ties, pocket squares and journals, at set prices per 50 and 100 pieces. Approach event managers at ten firms and the island's conference hotels.

Corporate orders are large, repeat every year and need exactly what Dana offers: a Bermuda design no one else has.

• Company brand rules

  Keep logos subtle and approved in writing.

• Your websiteWeddings & Events page: custom invitations, maps, menus, place cards, bridal-party scarves, robes, ties and decor; "Custom wedding illustration packages start at $3,000. Projects are limited to a select number of couples each year"; clients receive print-ready files and "Original paintings are available to purchase". Testimonial from Cece Armstrong: Dana "designed a Bermuda scarf that highlighted venues from the wedding... we gave it as gifts to the wedding party". Enquiries go to a general contact form (name, email, phone, comment).Source
• Your websiteSailing & Nautical Design page: Dana "was selected as a licensee for the 35th America's Cup in Bermuda" (2017); her father was "an Olympic sailor and America's Cup judge"; she offers original artwork and merchandise for "yacht clubs, regattas, marine brands, sailing events, and private clients".Source
• Your websitePress and retail pages: the brand "has been carried by numerous stores such as in The Ritz Jamaica, C'Orrcio and The Skinny Dip in Palm Beach, SAKS 5th Avenue, NY, The Four Seasons Hotel, Elisha Daniels at Mandarin Boston"; retailers "can work with Dana to adapt her signature styles or develop custom pieces exclusively for their store"; a private-label resort line for Glamourpuss NYC sold at Saks NYC and Calypso St. Barts.Source

Give the adaptive shorts their own page with the story, how they work and who they help (casts, wheelchair users, post-surgery). Contact adaptive fashion writers, physiotherapy and orthopedic clinics, and disability sports groups.

Few designers serve adaptive menswear with style; it is a story press likes and a real need with little competition.

• Sensitive marketing

  Work with wearers and use their words.

• News coverageThe Royal Gazette (December 2021): Dana designed adaptive Bermuda shorts after an athlete friend in a hip-length cast could not get shorts on; the shop's "mens-adaptive-shorts" collection lists seven styles at $115–$125 with "discreet tear-away functionality with brass side fasteners". She also showed at Alliance Française's "Bermuda Meets France" runway (May 2025) and a pop-up at Habitat for Humanity Bermuda's ReStore.Source
• Your websiteCatalogue (the store's public product feed, October 20, 2026): 84 products from $13 to $300, median $97.50: sarongs, swimwear, tunics, dresses, scarves, gloves, books and journals. The product type is blank or "0" on 23 products and spelled several ways elsewhere ("Swimwear", "bikini"; "beach tunic", "Beach Tunic", "tunics"; "Scarves", "cashmere scarves", "scarf"). Product pages show no customer reviews.Source

Film each new design from first sketch to painted artwork to finished product in 30–60 seconds, and post it to Instagram Reels, TikTok and YouTube Shorts with a link to the piece. Use the same clips on product pages.

Process videos build attachment to the artwork and justify the price of a $275 scarf.

• Time away from painting

  Film while working; edit in batches.

• Your websiteNeglected corners: the "Bermuda Dispatches" blog's latest post is from November 30, 2023; the "Art Prints" collection in the main menu has 0 products; the YouTube channel has 19 videos, 8 subscribers and 5,984 views in total.Source
• Your websiteAbout page: born and raised in Bermuda; BFA from Parsons; art director and designer for W Magazine, Sports Illustrated, The Week, The Washington Post and The Wall Street Journal; Art Director in Beijing; founded the resortwear brand in 2006. Swimwear is SPF 50+ and made in the U.S. with ECONYL regenerated fiber. Children's books (My Bermuda ABC, Pedro 'N' Pip, Octopi Are Very Sly) sell from $13 to $35; clients include Workman Publishing and Chronicle Books.Source