Versaterm growth playbook

Bring the list in line with the 27 solutions in the site menu, then add a hidden field so each product page's button opens the form with its product already selected (for example /contact-us/?solution=ecc-assist). Map each value to a Salesforce product interest and a Marketo program, route by product to the right seller (ECC Assist to the ECC team), and report consultations by product each week.

Leads reach the right seller with context, and the new demand generation lead starts with clean launch numbers instead of a pile of "Other".

[ ] Add Versaterm Vantage, ECC Assist, Airspace, CommunityTrust
[ ] Retire CallTriage (map to ECC Assist) and FocalPoint
[ ] Fix "Versatem" spelling on both Visual Labs options
[ ] ?solution= prefill on every solution page button
[ ] One Salesforce product-interest value per option
[ ] Routing rule per product team
[ ] Marketo program per launch
[ ] Weekly consultations-by-product report

• Old values break reports

  Keep a mapping from retired names to current products.

• Sellers get mis-routed leads

  Review routing after the first 50 leads.

• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source
• Your websiteThe ECC Assist page's "Book a Consultation" button goes to the general /contact-us/ form, and its guide "What Makes AI Ready for 9-1-1 Calls" asks for the same long form ("Fill out the form to get instant access"). Diagnostics and checklists such as the CAD/RMS alignment diagnostic and the internal affairs platform evaluation checklist are gated the same way.Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source
• HiringAccount Executive - ECC (U.S. remote, posted August 21, 2026): sells "Versaterm's Call Triage and other AI-assisted public safety products" to "9-1-1 emergency communication centers (ECCs), PSAPs, law enforcement agencies, and local government partners", deals "from five to six figures", using MEDDPICC and the Challenger Sale, and drives expansion "across departments, regions, or jurisdictions".Source

Add both to the sitemap, add a "Can a grant or contract pay for this?" block to each solution page that links to the right portfolio section, and give each portfolio its own anchor. Track visits to the funding pages from product pages and the requests they send.

Funding is often the last obstacle for an agency, and putting the answer next to the product turns interest into a budget conversation.

• Grant details go stale

  Show the date each status was confirmed, as the page already advises.

• Your websiteSitemap (371 URLs, checked October 22, 2026): 28 solution pages, 195 resources and 111 news posts, but no page for VersatermOS; the footer's Federal Grants and Contract Options pages are not in the page sitemap (only the GSA contract page is). No sitemap URL mentions the UK or Western Europe; the only Europe item is an older JusticeTrax distribution news post for Central and Eastern Europe.Source
• Your websiteFunding pages: Federal Grants maps grant programs to each Versaterm portfolio and offers "sample narrative language, budget-justification templates, and cost mapping" and letters of support; Contract Options lists the cooperative contracts each solution can be bought through (for example the North Carolina Sheriff's Association). Both end in a request form.Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source

Keep a required privacy acknowledgement and add a separate, optional opt-in for updates. Store the opt-in as its own field in Marketo, send newsletters only to opted-in contacts, and have counsel confirm the wording for Canada, the US, the UK and the EU.

A smaller, willing list gets better engagement and fewer unsubscribes, and the forms are ready for European buyers.

• The list shrinks

  Run a re-permission email to existing contacts first.

• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source
• Your websiteThe ECC Assist page's "Book a Consultation" button goes to the general /contact-us/ form, and its guide "What Makes AI Ready for 9-1-1 Calls" asks for the same long form ("Fill out the form to get instant access"). Diagnostics and checklists such as the CAD/RMS alignment diagnostic and the internal affairs platform evaluation checklist are gated the same way.Source
• HiringAccount Executive, UK & Western Europe (posted August 20, 2026): drives growth "as Versaterm enters the UK and Western Europe market"; engages "Police, Fire, EMS, Emergency Management, command staff, IT, procurement"; will "Develop regional pipeline and partnerships, including resellers, integrators, and technology ecosystem partners, and build local market awareness through events" and "Collaborate with Marketing to refine regional messaging and create market-specific campaign opportunities"; 40-60% international travel.Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source

Set lang="fr-CA" on French pages, add hreflang pairs between each French and English version, and give French pages their own French titles and descriptions. WPML is already installed, so this can be done with its language settings.

French-speaking dispatch and fire leaders in Quebec and New Brunswick then find content in their language, which helps before APCO Canada and in Quebec bids.

• Mixed-language pages

  Translate the template text too.

• Your websiteFrench-language resources such as "RAO de Versaterm et Komand911 prêts pour la norme «EIDO»" and "Une façon plus intelligente de répondre à la demande accrue des appels non urgents" are served with lang="en-US" and no hreflang link to their English versions. Versaterm has an office in Saint-Georges, Quebec and Quebec clients in Gatineau and Sherbrooke.Source
• Your websiteClients page: lists Major Cities Chiefs and Major County Sheriffs members, then about 51 Canadian and 33 U.S. agencies plus Trinidad & Tobago, mostly police and fire on CAD/RMS. No UK or European clients, no filter by solution, and agencies featured in the news for DroneSense or CommunityConnect (such as Friendswood, Seminole County and Oviedo) are not on it.Source
• Your websiteEvents page: TEXCON (drones), IACP 2026 with the Versaterm Live Experience, ISHI 37 (forensic DNA) and APCO Canada in Halifax (November 16-19); the annual Versaterm Innovation Award; separate pages for an IAPro users conference and an Athena training symposium.Source

Publish a VersatermOS page: what it connects (call handling, CAD, RMS, drones, evidence, forensics, community), security and compliance basics, how existing customers move onto it, and a diagram of one incident flowing across products. Link it from the homepage, every solution page and the launch news.

Buyers comparing platforms need one page that explains the whole, and sellers need it for cross-sell.

• Over-promising integrations

  Show only what is live today, with a roadmap note.

• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source
• HiringVersaterm's description in every job post: "a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem - dispatch, law enforcement, forensics, courts, and beyond", grown "through strategic acquisitions and deep product investment"; "AI is central to where we're going. Not as a feature but as core infrastructure." Four Senior Talent Acquisition Partners were also posted on October 15, 2026.Source
• Your websiteSitemap (371 URLs, checked October 22, 2026): 28 solution pages, 195 resources and 111 news posts, but no page for VersatermOS; the footer's Federal Grants and Contract Options pages are not in the page sitemap (only the GSA contract page is). No sitemap URL mentions the UK or Western Europe; the only Europe item is an older JusticeTrax distribution news post for Central and Eastern Europe.Source
• Competitor researchRivals' own homepages: Mark43, "The leading public safety operations platform"; CentralSquare, "Public sector software for public safety and administration" (CAD, RMS, finance, permitting); Axon, body cameras and cloud evidence management, "the world's premier public safety company". Motorola Solutions and Tyler Technologies also sell CAD and RMS to the same agencies.See the research Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source

Add a filter by portfolio and agency type, include agencies that have agreed to be named for DroneSense, CommunityConnect, IAPro and Forensics, and link each to its case study or news post. Ask Customer Success to confirm permission for each name.

Agencies trust peers of their size and type, and a filterable list answers "who else uses this" for every product.

• Agencies do not want to be named

  List only with written permission.

• Your websiteClients page: lists Major Cities Chiefs and Major County Sheriffs members, then about 51 Canadian and 33 U.S. agencies plus Trinidad & Tobago, mostly police and fire on CAD/RMS. No UK or European clients, no filter by solution, and agencies featured in the news for DroneSense or CommunityConnect (such as Friendswood, Seminole County and Oviedo) are not on it.Source
• NewsVersaterm appointed a new Chief Revenue Officer in May 2026, acquired DroneSense and is growing in Mesa, Arizona; recent news posts cover agencies launching CommunityConnect for victim notifications and community messaging.Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source
• HiringDirector, Customer Success (U.S., Canada and Mesa; posted May 2026, updated October 20, 2026): a "One Account, One Owner" model across "Strategic, Enterprise, State, and Transactional accounts"; a "proactive renewal motion (initiating 180-90 days pre-expiry)"; owns "gross and net revenue retention" and "expansion pipeline influence".Source

Build a UK & Europe page: products in local terms (999/112 control rooms, police forces, fire and rescue services), where data would be hosted, how to buy through local frameworks, partner and integrator options, and a local contact. Add a European phone number or meeting link, a UK privacy section and the events the AE will attend.

A local front door makes outreach credible and gives every UK email and event something specific to point to.

• Promising local hosting before it exists

  State only what is contracted.

• Thin proof without UK customers

  Use Canadian and Commonwealth references with permission.

• HiringAccount Executive, UK & Western Europe (posted August 20, 2026): drives growth "as Versaterm enters the UK and Western Europe market"; engages "Police, Fire, EMS, Emergency Management, command staff, IT, procurement"; will "Develop regional pipeline and partnerships, including resellers, integrators, and technology ecosystem partners, and build local market awareness through events" and "Collaborate with Marketing to refine regional messaging and create market-specific campaign opportunities"; 40-60% international travel.Source
• Your websiteSitemap (371 URLs, checked October 22, 2026): 28 solution pages, 195 resources and 111 news posts, but no page for VersatermOS; the footer's Federal Grants and Contract Options pages are not in the page sitemap (only the GSA contract page is). No sitemap URL mentions the UK or Western Europe; the only Europe item is an older JusticeTrax distribution news post for Central and Eastern Europe.Source
• Your websiteClients page: lists Major Cities Chiefs and Major County Sheriffs members, then about 51 Canadian and 33 U.S. agencies plus Trinidad & Tobago, mostly police and fire on CAD/RMS. No UK or European clients, no filter by solution, and agencies featured in the news for DroneSense or CommunityConnect (such as Friendswood, Seminole County and Oviedo) are not on it.Source
• Your websitePrivacy policy: personal information is stored "on servers and systems located in Canada and the United States", and visitors from elsewhere agree to transfer there; no section for UK or EU visitors. Its Ottawa address (2300 Carling Avenue) differs from the contact page (400-1331 Clyde Avenue).Source
• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source

Capture each booth contact with the products they saw and a next step, load them into Marketo the same day, send a product-specific follow-up within 48 hours and book seller calls for the warmest. Report pipeline per event against its cost.

Fast, specific follow-up turns booth visits into meetings, and cost per opportunity shows which shows to keep.

• Badge scans without context

  Require one product and one next step per scan.

• HiringEvents Specialist, three openings (U.S. remote and Canada remote posted September 22, Ottawa posted October 22, 2026): plans "live and virtual events, including industry conferences, workshops, symposiums", runs booth coordination and attendee registration, and compiles "post-event evaluations" and summaries of "event costs, attendee demographics, and feedback".Source
• Your websiteEvents page: TEXCON (drones), IACP 2026 with the Versaterm Live Experience, ISHI 37 (forensic DNA) and APCO Canada in Halifax (November 16-19); the annual Versaterm Innovation Award; separate pages for an IAPro users conference and an Athena training symposium.Source
• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source

Build an account-by-product grid in Salesforce, pick the three most natural next products for each segment (for example ECC Assist for CAD agencies, CommunityConnect for RMS agencies), and run account-based campaigns with the CSM as the owner. Measure expansion pipeline by product.

Selling to existing customers is cheaper than new logos and builds on trust already earned.

• Customers feel over-sold

  Lead with outcomes from peers, not product lists.

• HiringDirector, Customer Success (U.S., Canada and Mesa; posted May 2026, updated October 20, 2026): a "One Account, One Owner" model across "Strategic, Enterprise, State, and Transactional accounts"; a "proactive renewal motion (initiating 180-90 days pre-expiry)"; owns "gross and net revenue retention" and "expansion pipeline influence".Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source
• HiringAccount Executive - ECC (U.S. remote, posted August 21, 2026): sells "Versaterm's Call Triage and other AI-assisted public safety products" to "9-1-1 emergency communication centers (ECCs), PSAPs, law enforcement agencies, and local government partners", deals "from five to six figures", using MEDDPICC and the Challenger Sale, and drives expansion "across departments, regions, or jurisdictions".Source
• HiringVersaterm's description in every job post: "a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem - dispatch, law enforcement, forensics, courts, and beyond", grown "through strategic acquisitions and deep product investment"; "AI is central to where we're going. Not as a feature but as core infrastructure." Four Senior Talent Acquisition Partners were also posted on October 15, 2026.Source

At 180 days, send each account a short value report (usage, adoption, what the agency achieved and what is new), followed by a business review and a renewal proposal at 120 days. Marketing builds the template; CSMs fill the numbers.

Agencies renew more easily, and earlier, when the value is written down before the budget cycle.

• Low usage shows up

  Pair the report with an adoption plan.

• HiringDirector, Customer Success (U.S., Canada and Mesa; posted May 2026, updated October 20, 2026): a "One Account, One Owner" model across "Strategic, Enterprise, State, and Transactional accounts"; a "proactive renewal motion (initiating 180-90 days pre-expiry)"; owns "gross and net revenue retention" and "expansion pipeline influence".Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source

Add short sections or pages for the main buyer roles (agency head, communications center director, IT and security, procurement and finance), each with that person's questions, proof and the right next step (grant help for finance, security pack for IT).

Each person in a buying group gets answers in their language, which shortens long public sector cycles.

• Too many pages

  Start with sections on existing pages.

• HiringSales hiring for two ends of the market: an Enterprise Account Executive - Eastern Market for "medium to large-size city and county Public Safety entities" using "persona-based value mapping", and an Inside Sales Representative for law enforcement agencies who needs an "Understanding of small public safety agency needs and challenges" and sells with "virtual demo tools".Source
• HiringAccount Executive - ECC (U.S. remote, posted August 21, 2026): sells "Versaterm's Call Triage and other AI-assisted public safety products" to "9-1-1 emergency communication centers (ECCs), PSAPs, law enforcement agencies, and local government partners", deals "from five to six figures", using MEDDPICC and the Challenger Sale, and drives expansion "across departments, regions, or jurisdictions".Source
• Your websiteFunding pages: Federal Grants maps grant programs to each Versaterm portfolio and offers "sample narrative language, budget-justification templates, and cost mapping" and letters of support; Contract Options lists the cooperative contracts each solution can be bought through (for example the North Carolina Sheriff's Association). Both end in a request form.Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source

Add a "small agency" page with the products that suit smaller departments, a short virtual demo booking (calendar, not a form), typical timelines and funding help. Route bookings straight to inside sales.

Small agencies want speed and certainty; a short path lets one inside rep cover many of them.

• Large agencies use it

  Re-route by agency size.

• HiringSales hiring for two ends of the market: an Enterprise Account Executive - Eastern Market for "medium to large-size city and county Public Safety entities" using "persona-based value mapping", and an Inside Sales Representative for law enforcement agencies who needs an "Understanding of small public safety agency needs and challenges" and sells with "virtual demo tools".Source
• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source
• Your websiteFunding pages: Federal Grants maps grant programs to each Versaterm portfolio and offers "sample narrative language, budget-justification templates, and cost mapping" and letters of support; Contract Options lists the cooperative contracts each solution can be bought through (for example the North Carolina Sheriff's Association). Both end in a request form.Source

Cut first-download forms to email, agency and role; ask for the rest on later downloads; ungate short blogs and keep diagnostics gated. Score downloads in Marketo and pass engaged contacts to sellers with what they read.

More downloads build the nurture audience, and scoring keeps sellers focused on agencies that are actively researching.

• Lower-quality leads

  Qualify by score, not by form length.

• Your websiteThe ECC Assist page's "Book a Consultation" button goes to the general /contact-us/ form, and its guide "What Makes AI Ready for 9-1-1 Calls" asks for the same long form ("Fill out the form to get instant access"). Diagnostics and checklists such as the CAD/RMS alignment diagnostic and the internal affairs platform evaluation checklist are gated the same way.Source
• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source

Build a short calculator: monthly non-emergency calls, average handling time and share that is routine, showing hours that could be handled automatically and the staffing equivalent. Email the result as a one-page PDF and route it to the ECC AE.

A director with their own numbers has a budget case, and the AE starts the call with it.

• Results read as promises

  Show ranges and state the assumptions.

• HiringAccount Executive - ECC (U.S. remote, posted August 21, 2026): sells "Versaterm's Call Triage and other AI-assisted public safety products" to "9-1-1 emergency communication centers (ECCs), PSAPs, law enforcement agencies, and local government partners", deals "from five to six figures", using MEDDPICC and the Challenger Sale, and drives expansion "across departments, regions, or jurisdictions".Source
• Your websiteThe ECC Assist page's "Book a Consultation" button goes to the general /contact-us/ form, and its guide "What Makes AI Ready for 9-1-1 Calls" asks for the same long form ("Fill out the form to get instant access"). Diagnostics and checklists such as the CAD/RMS alignment diagnostic and the internal affairs platform evaluation checklist are gated the same way.Source
• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source

Run one webinar per launch with a customer agency speaker and a Versaterm expert, record it, cut short clips, and follow up attendees by role. Keep a quarterly calendar.

Peer-led sessions draw buyers and produce reusable content for nurture and sales.

• Speakers cancel

  Record a backup session.

• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source
• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source

Promote nominations to all customers, ask each nominee for a short write-up and permission to publish, turn finalists into case studies and webinar guests, and invite non-customers to see the winners.

It produces proof across every portfolio and keeps customers engaged between renewals.

• Few nominations

  Let CSMs nominate on the agency's behalf.

• Your websiteEvents page: TEXCON (drones), IACP 2026 with the Versaterm Live Experience, ISHI 37 (forensic DNA) and APCO Canada in Halifax (November 16-19); the annual Versaterm Innovation Award; separate pages for an IAPro users conference and an Athena training symposium.Source
• HiringDirector, Customer Success (U.S., Canada and Mesa; posted May 2026, updated October 20, 2026): a "One Account, One Owner" model across "Strategic, Enterprise, State, and Transactional accounts"; a "proactive renewal motion (initiating 180-90 days pre-expiry)"; owns "gross and net revenue retention" and "expansion pipeline influence".Source
• Your websiteClients page: lists Major Cities Chiefs and Major County Sheriffs members, then about 51 Canadian and 33 U.S. agencies plus Trinidad & Tobago, mostly police and fire on CAD/RMS. No UK or European clients, no filter by solution, and agencies featured in the news for DroneSense or CommunityConnect (such as Friendswood, Seminole County and Oviedo) are not on it.Source

Send a monthly email to opted-in contacts listing open and upcoming grant programs relevant to their portfolio, with a link to the grants team. Add a signup on the Federal Grants page.

It brings agencies back each month with a reason to talk, and funding questions often start buying conversations.

• Grant dates change

  Link to the awarding agency for current deadlines.

• Your websiteFunding pages: Federal Grants maps grant programs to each Versaterm portfolio and offers "sample narrative language, budget-justification templates, and cost mapping" and letters of support; Contract Options lists the cooperative contracts each solution can be bought through (for example the North Carolina Sheriff's Association). Both end in a request form.Source
• Your websiteSitemap (371 URLs, checked October 22, 2026): 28 solution pages, 195 resources and 111 news posts, but no page for VersatermOS; the footer's Federal Grants and Contract Options pages are not in the page sitemap (only the GSA contract page is). No sitemap URL mentions the UK or Western Europe; the only Europe item is an older JusticeTrax distribution news post for Central and Eastern Europe.Source
• Your websiteContact form (checked October 22, 2026): the required "Solutions of Interest" list has 24 options but no Versaterm Vantage, ECC Assist, Airspace or CommunityTrust; it still lists CallTriage (now part of ECC Assist) and "FocalPoint" (no page on the site), and spells two options "Versatem Visual Labs". One required checkbox combines agreeing to the Privacy Policy with "I would like to receive industry updates and news from Versaterm". Hidden fields carry UTM values and a Marketo state.Source

Define partner tiers, training, demo access and margins; sign two integrators with existing public safety relationships; co-market at regional events and give partners a co-branded page.

Partners bring trust, local presence and procurement access a new entrant lacks.

• Partners favour rivals

  Give them deal protection and fast support.

• HiringAccount Executive, UK & Western Europe (posted August 20, 2026): drives growth "as Versaterm enters the UK and Western Europe market"; engages "Police, Fire, EMS, Emergency Management, command staff, IT, procurement"; will "Develop regional pipeline and partnerships, including resellers, integrators, and technology ecosystem partners, and build local market awareness through events" and "Collaborate with Marketing to refine regional messaging and create market-specific campaign opportunities"; 40-60% international travel.Source
• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source

Bring the user events together into one annual conference with product tracks, a platform keynote, the Innovation Award, and the Live Experience. Invite prospects to a single day.

One event shows the platform, makes cross-sell natural and is a reason for every customer to renew and expand.

• Product communities lose identity

  Keep product tracks and user groups.

• Your websiteEvents page: TEXCON (drones), IACP 2026 with the Versaterm Live Experience, ISHI 37 (forensic DNA) and APCO Canada in Halifax (November 16-19); the annual Versaterm Innovation Award; separate pages for an IAPro users conference and an Athena training symposium.Source
• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source
• HiringDirector, Customer Success (U.S., Canada and Mesa; posted May 2026, updated October 20, 2026): a "One Account, One Owner" model across "Strategic, Enterprise, State, and Transactional accounts"; a "proactive renewal motion (initiating 180-90 days pre-expiry)"; owns "gross and net revenue retention" and "expansion pipeline influence".Source

Run a survey with associations, publish a report with findings by agency size and country, launch it with a webinar and press, and use findings in campaigns. Survey only leaders about their centres; collect no information on callers or individuals.

Original research earns press, links and meetings, and positions Versaterm as the expert on call handling.

• Low response

  Partner with associations and offer the results first.

• HiringAccount Executive - ECC (U.S. remote, posted August 21, 2026): sells "Versaterm's Call Triage and other AI-assisted public safety products" to "9-1-1 emergency communication centers (ECCs), PSAPs, law enforcement agencies, and local government partners", deals "from five to six figures", using MEDDPICC and the Challenger Sale, and drives expansion "across departments, regions, or jurisdictions".Source
• Your websiteHomepage: 27 solutions in the menu, from Versaterm CAD and RMS to DroneSense, IAPro, CommunityConnect, Forensics and Mindbase; the hero announces the launch of Versaterm Vantage, ECC Assist and Airspace; "For over 47 years, Versaterm has partnered with agencies"; partnerships with the Major Cities Chiefs Association and Major County Sheriffs; one customer quote (City of Santa Monica).Source
• HiringSenior Demand Generation Manager, posted October 20, 2026 in three locations (U.S. remote, Canada remote and Mesa, Arizona): "Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth", uses "Marketo and SFDC", runs webinars, sets "KPIs and reporting frameworks to measure campaign effectiveness", supports "product launches and market expansion" and builds "a rolling calendar of campaigns" with "content, lists, decks, and enablement" for Sales.Source

Record or rebuild it as an online, self-paced walk-through on the VersatermOS page, with a short form at the end to book a live version. Share it in outreach and after events.

It shows the connected platform to every prospect, not only those at the show.

• Feels less impressive online

  Keep it short and interactive.

• News releaseOctober 20, 2026 release: Vantage, ECC Assist and Airspace are "Built on VersatermOS, the unified platform powering every Versaterm solution", with a "unified, cloud-first architecture"; Versaterm calls itself "a global leader in public safety technology"; IACP visitors can join a 25-minute guided "Live Experience" where one incident runs from call taker to dispatcher, drone pilot and field officer.Source
• Your websiteEvents page: TEXCON (drones), IACP 2026 with the Versaterm Live Experience, ISHI 37 (forensic DNA) and APCO Canada in Halifax (November 16-19); the annual Versaterm Innovation Award; separate pages for an IAPro users conference and an Athena training symposium.Source
• Your websiteSitemap (371 URLs, checked October 22, 2026): 28 solution pages, 195 resources and 111 news posts, but no page for VersatermOS; the footer's Federal Grants and Contract Options pages are not in the page sitemap (only the GSA contract page is). No sitemap URL mentions the UK or Western Europe; the only Europe item is an older JusticeTrax distribution news post for Central and Eastern Europe.Source