DLR Group growth playbook

Add one required question to the footer sign-up, "Which sectors do you work in?", using the 12 sectors already on the site. Tag existing subscribers by what they click for two issues. Then keep one monthly firm-wide issue and add a short sector block (three projects, one Idea, one event) chosen per tag, and give each sector BD leader a monthly list of engaged subscribers in their sector to follow up.

Sector relevance raises opens and clicks, and the list becomes a pipeline source instead of a broadcast. It also gives the new marketing KPIs a business measure: meetings booked from engaged subscribers per sector.

[ ] Footer form: "Which sectors do you work in?" (12 sectors)
[ ] Tag existing subscribers by sector clicks
[ ] Sector block template: 3 projects, 1 Idea, 1 event
[ ] Monthly engaged-subscriber list per sector BD leader
[ ] CRM source "Newsletter" on new meetings
[ ] Report: clicks and meetings by sector

• Longer form lowers sign-ups

  Keep it to one optional-looking multi-select and test both versions.

• Too many editions to write

  Swap one block per sector inside one issue rather than writing 12 newsletters.

• Your websiteThe newsletter sign-up in every page footer promises "DLR Group's monthly newsletter". It asks "What is your job role?" (designer, marketing professional, business developer, HR, real estate professional, education-related, creative, emerging professional, other) and "What topics interest you?" with content types only: Ideas, Press, Firm News, Events, Projects, Awards, People. There is no question about sector (K-12, healthcare, hospitality, federal and so on).Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• HiringHigher Education Business Development Leader, Orlando (posted September 24, 2026): develop "a business development strategy for the Southeast", build presence with "public and private colleges, universities, and community colleges throughout the region", and stay informed about "institutional capital plans, funding priorities, procurement processes". The post cites "DLR Group's Evolution of Campus research".Source
• HiringFederal Client Leader, Omaha (posted August 26, 2026): grow the federal practice "with a primary focus on ... Department of War/Department of Defense and the US Army Corps of Engineers"; "Source, on-board, and lead new federal IDIQ and MATOC contract vehicles" and oversee "mining" them through task orders; "Meet and collaborate with federal agency representatives to identify opportunities well in advance of their announcement"; thought leadership "through industry organizations such as SAME, DBIA, CMAA, ACEC".Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source

Unpublish the placeholder post and remove it from the sitemap, then publish feeds for Ideas, firm news and press (and one per sector if the theme allows). Use the Ideas feed to drive an RSS-to-email digest and LinkedIn scheduling.

It removes a visible "unfinished site" signal from a firm that sells design quality, and lets the thought leadership travel without manual work.

• Feeds expose drafts

  Only include published items.

• Your websiteThe site's main RSS feed (/feed) contains a single item: WordPress's default "Hello world!" post from March 26, 2021 ("Welcome to WordPress. This is your first post."), which is also listed in the post sitemap. There is no feed for the Ideas articles (/idea/feed/ returns "Page not found").Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source

Add Conran and Partners to the acquisitions page, add a "Luxury hospitality, with Conran and Partners" band on the hospitality and luxury sub-sector pages with five joint or Conran projects, and give the BD team a one-page brief for owners and brands in the US, Europe and Asia.

Buyers check the firm page before a shortlist, and the deal is a new reason to call every luxury brand and developer on the pursuit list.

• Brand confusion between the two studios

  Keep Conran and Partners named as "a DLR Group studio", as in the announcement.

• Your websiteFirm news, September 24, 2026: London and Hong Kong-based Conran and Partners "has joined the firm" as "DLR Group's first studio in Europe", positioned as "a luxury, boutique design brand" for "premium hospitality, residential, and workplace clients", with 75 design professionals who can become employee owners. The Mergers & Acquisitions page still lists 12 firms, the latest from 2025, and does not include Conran and Partners.Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• Your websiteHospitality sector page: sub-sectors Lifestyle Hotels, Luxury Hotels & Resorts, Private Clubs, Gaming & Entertainment; an Ideas article on "2026 hospitality design trends"; a team list with each leader's email and phone, including a National Hospitality Business Development Leader. The Mass Timber Innovation: The Hospitality Prototype report is downloadable behind a name-and-email form.Source

Replace the email instruction with a three-field form (name, institution, role) plus region. Send the guide automatically, route Southeast requests to the Orlando BD leader and others to their regional leads, and add the requester to a Phase 6.0 participation invite. Write a meta description.

A tracked request is a lead with an institution name; an email to one inbox is not. It also turns Phase 6.0 recruitment into a pipeline of campus conversations.

• Fewer requests than direct email

  Keep the leader's email as a secondary option.

• Your websiteEvolution of Campus 5.0 page: research each year since 2020 with institutions "from every region in the United States"; the Smart Campus Integration Guide and "comprehensive research findings" are offered only by emailing the Higher Education Leader directly (no form); a "Click to participate in Phase 6.0" button; the page has no meta description.Source
• HiringHigher Education Business Development Leader, Orlando (posted September 24, 2026): develop "a business development strategy for the Southeast", build presence with "public and private colleges, universities, and community colleges throughout the region", and stay informed about "institutional capital plans, funding priorities, procurement processes". The post cites "DLR Group's Evolution of Campus research".Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source

Add sector, location and project stage fields when "New Business" is chosen, route each inquiry to the sector BD leader and region, and log it in the CRM with a reply-time target.

Fast, expert replies win early-stage work, and routing data shows which sectors and regions generate inbound demand.

• Wrong sector chosen

  Allow "Not sure" and route to a coordinator.

• Your websiteThe site-wide Contact Us form asks for a reason (General Inquiry, Job Inquiry or New Business), name, email and details. It does not ask which sector, service or location the project is for.Source
• Your websiteHospitality sector page: sub-sectors Lifestyle Hotels, Luxury Hotels & Resorts, Private Clubs, Gaming & Entertainment; an Ideas article on "2026 hospitality design trends"; a team list with each leader's email and phone, including a National Hospitality Business Development Leader. The Mass Timber Innovation: The Hospitality Prototype report is downloadable behind a name-and-email form.Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• HiringMore client-facing growth roles open now: Client Leader, K12 in Overland Park (posted October 20, 2026), Client Leader in San Diego (October 7, 2026: "play a key role in business development" and "contributing to RFP responses and participating in client interviews"), Business Development Leader in New York (August 6, 2026) and Higher Education Client Leader in Columbus (July 27, 2026). The board lists 191 open roles in total.Source

Rewrite the homepage title around integrated design ("Architecture, Engineering, Interiors and Planning | DLR Group, 100% Employee-Owned"), and add descriptions to the IDIQ, research, sector and acquisitions pages. Check the top 50 pages by traffic for missing tags.

Clear titles lift clicks for non-brand searches and give AI assistants a consistent summary of what the firm does.

• Brand title is preferred

  Keep the brand name first if leadership prefers.

• Your websiteHomepage: title tag is only "DLR Group"; meta description "a global, integrated design firm with a core practice in architecture, engineering, interiors, and planning"; H1 "Elevate the human experience through design". The site also uses Leadfeeder (lfeeder.com) for visitor identification, Matomo, Microsoft Clarity and Google Tag Manager.Source
• Your websiteActive IDIQ Contracts page: "more than 50 years of experience in IDIQ delivery" and 11 vehicles listed by number (USACE Louisville and Kansas City Districts, USACE Little Rock IDBIO 5.0, DHS-USCG, Architect of the Capitol, Smithsonian, GSA Region 9, GSA Schedule, Federal Bureau of Prisons, US Space Command); no meta description and no scope or ordering guidance per vehicle.Source
• Your websiteEvolution of Campus 5.0 page: research each year since 2020 with institutions "from every region in the United States"; the Smart Campus Integration Guide and "comprehensive research findings" are offered only by emailing the Higher Education Leader directly (no form); a "Click to participate in Phase 6.0" button; the page has no meta description.Source
• HiringDLR Group's description in every job post: "an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization"; "We are 100% employee-owned: every employee is literally invested in our clients' success"; pursuing "the 2030 Challenge, the ME2040, and the SE2050".Source

Show a still poster image first, start the video only on fast connections or on tap, reserve its space to stop the shift, and defer the render-blocking scripts. Retest on PageSpeed.

A lighter homepage keeps the story while protecting the first impression on weak connections, and it reduces data use for international visitors.

• Less motion on the homepage

  Keep the video on desktop and on tap.

• Google PageSpeedHomepage, mobile lab test (October 21, 2026): performance score 7/100, largest content after 17.4s, total download 36.5 MB in 148 requests, of which about 30 MB in 49 requests comes from the Vimeo hero video player; render-blocking requests cost about 4.4s and unused JavaScript about 1.3 MB; the layout shift comes from the hero video player. Real visitors' experience on the homepage passes Core Web Vitals (largest content 2.5s, layout shift 0.01 at the 75th percentile).Source
• Your websiteFirm news, September 24, 2026: London and Hong Kong-based Conran and Partners "has joined the firm" as "DLR Group's first studio in Europe", positioned as "a luxury, boutique design brand" for "premium hospitality, residential, and workplace clients", with 75 design professionals who can become employee owners. The Mergers & Acquisitions page still lists 12 firms, the latest from 2025, and does not include Conran and Partners.Source

Tag every project and award by sector, sub-sector, client type, delivery method and size; build an internal search that exports a one-page proof sheet per pursuit; and publish a public "awards by sector" page for each sector.

Faster, more relevant proposals raise shortlist rates and cut the hours spent on each pursuit.

• Tagging never finishes

  Start with the last three years.

• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• HiringMore client-facing growth roles open now: Client Leader, K12 in Overland Park (posted October 20, 2026), Client Leader in San Diego (October 7, 2026: "play a key role in business development" and "contributing to RFP responses and participating in client interviews"), Business Development Leader in New York (August 6, 2026) and Higher Education Client Leader in Columbus (July 27, 2026). The board lists 191 open roles in total.Source

For each vehicle, add scope, ordering agencies, geography, expiry, two example task orders and the ordering contact; add UEI, CAGE and NAICS codes; and publish a downloadable capability statement per agency.

Contracting officers need to see quickly whether a vehicle fits; clear pages turn a list into task orders.

• Release rules

  Have contracts staff approve every detail.

• Your websiteActive IDIQ Contracts page: "more than 50 years of experience in IDIQ delivery" and 11 vehicles listed by number (USACE Louisville and Kansas City Districts, USACE Little Rock IDBIO 5.0, DHS-USCG, Architect of the Capitol, Smithsonian, GSA Region 9, GSA Schedule, Federal Bureau of Prisons, US Space Command); no meta description and no scope or ordering guidance per vehicle.Source
• HiringFederal Client Leader, Omaha (posted August 26, 2026): grow the federal practice "with a primary focus on ... Department of War/Department of Defense and the US Army Corps of Engineers"; "Source, on-board, and lead new federal IDIQ and MATOC contract vehicles" and oversee "mining" them through task orders; "Meet and collaborate with federal agency representatives to identify opportunities well in advance of their announcement"; thought leadership "through industry organizations such as SAME, DBIA, CMAA, ACEC".Source

Cut the findings for Southeast institutions, host three small facilities and student-affairs briefings (Florida, Georgia, the Carolinas), invite those institutions into Phase 6.0, and follow each with a campus-specific conversation.

Research participation is a relationship, not a pitch, and it gives the new leader a reason to meet facilities teams early.

• Low attendance

  Partner with a regional facilities association.

• HiringHigher Education Business Development Leader, Orlando (posted September 24, 2026): develop "a business development strategy for the Southeast", build presence with "public and private colleges, universities, and community colleges throughout the region", and stay informed about "institutional capital plans, funding priorities, procurement processes". The post cites "DLR Group's Evolution of Campus research".Source
• Your websiteEvolution of Campus 5.0 page: research each year since 2020 with institutions "from every region in the United States"; the Smart Campus Integration Guide and "comprehensive research findings" are offered only by emailing the Higher Education Leader directly (no form); a "Click to participate in Phase 6.0" button; the page has no meta description.Source

Turn the prototype into a short brief with cost, schedule and guest-experience comparisons against concrete and steel, offer a 30-minute feasibility call, and route downloads to the hospitality BD team.

A specific, early-stage tool gives developers a reason to talk before a design firm is chosen.

• Numbers vary by market

  Show ranges and assumptions.

• Your websiteHospitality sector page: sub-sectors Lifestyle Hotels, Luxury Hotels & Resorts, Private Clubs, Gaming & Entertainment; an Ideas article on "2026 hospitality design trends"; a team list with each leader's email and phone, including a National Hospitality Business Development Leader. The Mass Timber Innovation: The Hospitality Prototype report is downloadable behind a name-and-email form.Source
• Your websiteRecent firm news and press: a 30-story dual-brand Hilton hotel under construction in Austin; The Howard, "Michigan's Tallest Mass Timber Residential Tower"; Forbes on mass timber ("DLR Group is leading the movement"); the 2025 Climate Risk Report and a 2025 Annual Report offered behind a form.Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source

Add a "first touch" and "influenced by" field to every pursuit in Deltek (newsletter, Idea, event, award, referral, website inquiry), fill it at go/no-go, and report win rate and fee by source each quarter.

It shows which programmes actually lead to work, so budget moves to them and away from the rest.

• Data quality

  Make the field required at go/no-go.

• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source

Add topics, sectors, talks given and articles written to each leader's page, link people to their events and Ideas, and publish a "speakers and experts" index by topic with a booking form.

Better expert pages bring speaking slots and press quotes, which are cheap, credible visibility for a professional services firm.

• Pages go stale

  Review twice a year.

• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source
• HiringFederal Client Leader, Omaha (posted August 26, 2026): grow the federal practice "with a primary focus on ... Department of War/Department of Defense and the US Army Corps of Engineers"; "Source, on-board, and lead new federal IDIQ and MATOC contract vehicles" and oversee "mining" them through task orders; "Meet and collaborate with federal agency representatives to identify opportunities well in advance of their announcement"; thought leadership "through industry organizations such as SAME, DBIA, CMAA, ACEC".Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source

Publish a practical guide (facility assessment, enrollment forecasting, community engagement and timeline) with a short district self-assessment, and offer a free planning workshop to districts that complete it.

Early help with planning builds trust before procurement and is how districts pick firms they already know.

• Procurement rules

  Keep workshops educational, not a pitch.

• HiringMore client-facing growth roles open now: Client Leader, K12 in Overland Park (posted October 20, 2026), Client Leader in San Diego (October 7, 2026: "play a key role in business development" and "contributing to RFP responses and participating in client interviews"), Business Development Leader in New York (August 6, 2026) and Higher Education Client Leader in Columbus (July 27, 2026). The board lists 191 open roles in total.Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source

Filter Leadfeeder by sector page visits, send each BD leader a weekly list of organisations with pages viewed, and add them to the CRM as watch accounts. Exclude competitors and job seekers.

It uses a tool the firm already pays for to time outreach to real interest.

• Privacy concerns

  Company-level data only and a clear privacy notice.

• Your websiteHomepage: title tag is only "DLR Group"; meta description "a global, integrated design firm with a core practice in architecture, engineering, interiors, and planning"; H1 "Elevate the human experience through design". The site also uses Leadfeeder (lfeeder.com) for visitor identification, Matomo, Microsoft Clarity and Google Tag Manager.Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source
• HiringFederal Client Leader, Omaha (posted August 26, 2026): grow the federal practice "with a primary focus on ... Department of War/Department of Defense and the US Army Corps of Engineers"; "Source, on-board, and lead new federal IDIQ and MATOC contract vehicles" and oversee "mining" them through task orders; "Meet and collaborate with federal agency representatives to identify opportunities well in advance of their announcement"; thought leadership "through industry organizations such as SAME, DBIA, CMAA, ACEC".Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source

Run a yearly listening study for two more sectors (for example K-12 and hospitality) with 50+ client interviews each, publish findings, and use participation as the relationship programme for each sector's BD leader.

Owned research gives each sector a reason to meet clients, earns press and awards, and shows the "integrated design" value proposition in practice.

• Too much time from designers

  Use a small research core and short interviews.

• Your websiteEvolution of Campus 5.0 page: research each year since 2020 with institutions "from every region in the United States"; the Smart Campus Integration Guide and "comprehensive research findings" are offered only by emailing the Higher Education Leader directly (no form); a "Click to participate in Phase 6.0" button; the page has no meta description.Source
• HiringHigher Education Business Development Leader, Orlando (posted September 24, 2026): develop "a business development strategy for the Southeast", build presence with "public and private colleges, universities, and community colleges throughout the region", and stay informed about "institutional capital plans, funding priorities, procurement processes". The post cites "DLR Group's Evolution of Campus research".Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source
• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source

Collect energy use, cost, schedule and user satisfaction data for 30 completed projects, compare against benchmarks, and publish a results library and an annual summary by sector.

Measured outcomes differentiate from firms that show only images, and give proposals hard evidence.

• Clients do not share data

  Start with willing clients and anonymize.

• HiringDLR Group's description in every job post: "an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization"; "We are 100% employee-owned: every employee is literally invested in our clients' success"; pursuing "the 2030 Challenge, the ME2040, and the SE2050".Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source
• Competitor researchRivals' own homepages: HDR is "a 100% employee-owned, global professional services firm specializing in architecture, engineering, environmental and construction services"; Gensler has "58 offices and 6,000+ professionals"; Perkins&Will promises "Places where humanity thrives in harmony with nature"; Stantec is "a global leader in sustainable engineering, architecture, and environmental consulting".See the research Source

Map shared and overlapping clients, run joint pitches for each brand's projects outside home markets, and set a shared target for cross-studio pursuits.

Cross-selling to existing relationships is the cheapest growth after an acquisition.

• Culture clash

  Keep the boutique brand distinct, as promised.

• Your websiteFirm news, September 24, 2026: London and Hong Kong-based Conran and Partners "has joined the firm" as "DLR Group's first studio in Europe", positioned as "a luxury, boutique design brand" for "premium hospitality, residential, and workplace clients", with 75 design professionals who can become employee owners. The Mergers & Acquisitions page still lists 12 firms, the latest from 2025, and does not include Conran and Partners.Source
• HiringBusiness Development Leader, Hospitality (posted August 10, 2026): "identify, research, and qualify pursuit leads for full-scale, lifestyle, and luxury projects", focused on "Lifestyle, Upper Upscale, Full Service and Luxury brands and developers"; "Collaborate on sector marketing strategies and annual business planning, driving ROI and reducing Random Acts of Marketing (RAM)"; "maintain CRM and BD Tracking Report"; "Coordinate with our Marketing Team for RFQ/P responses".Source

Each month, send employees three ready posts (a project, an Idea, an award) with images and links tagged by employee, plus a leaderboard by studio.

Employee posts reach clients and recruits with more trust than brand posts, and employee-owners have a real stake in winning work.

• Fatigue

  Keep it to three posts a month.

• HiringDLR Group's description in every job post: "an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization"; "We are 100% employee-owned: every employee is literally invested in our clients' success"; pursuing "the 2030 Challenge, the ME2040, and the SE2050".Source
• YouTubeThe @DLRGroupDesign YouTube channel has 684 subscribers, 114 videos and about 158,000 total views.Source
• HiringSenior Enterprise Marketing Manager (two posts, Overland Park and Chicago/Denver/Seattle, posted October 5, 2026): "leads firmwide marketing strategy and execution"; builds "an annual enterprise marketing strategy and communications calendar ... including thought leadership, awards, rankings, email campaigns, and web content"; must "Define and strengthen the firm's enterprise value proposition" for integrated design; "Establish KPIs, evaluate campaign performance, and use insights to improve marketing effectiveness and demonstrate business impact"; "collaborate with sector marketing and pursuit leaders"; Deltek Vision or Vantagepoint familiarity preferred. The post says DLR Group has "30+ studios across the United States".Source

Make each studio page show its recent local projects, local leaders, open roles and local press, and use them in local outreach and events.

Local relevance helps clients and recruits trust the studio and helps local search.

• Thin pages

  Start with studios with enough local work.

• Your websiteSitemap (read October 21, 2026): 523 project pages, 449 award pages, 425 firm news posts, 331 press pages, 311 people pages, 255 Ideas articles (87 of them updated in 2026), 245 event pages, 39 office location pages, and 12 sectors split into 61 sector and sub-sector pages; five research themes (resilient design, adaptive reuse, funding and delivery models, mass timber, trauma-informed design).Source
• HiringMore client-facing growth roles open now: Client Leader, K12 in Overland Park (posted October 20, 2026), Client Leader in San Diego (October 7, 2026: "play a key role in business development" and "contributing to RFP responses and participating in client interviews"), Business Development Leader in New York (August 6, 2026) and Higher Education Client Leader in Columbus (July 27, 2026). The board lists 191 open roles in total.Source

Cut each film into two or three 30-second clips with captions and one sector message, post them on LinkedIn and in the sector newsletter blocks, and link to the full project.

Short clips multiply the value of existing video at almost no cost.

• Low engagement

  Test hooks in the first two seconds.

• YouTubeThe @DLRGroupDesign YouTube channel has 684 subscribers, 114 videos and about 158,000 total views.Source
• Your websiteThe newsletter sign-up in every page footer promises "DLR Group's monthly newsletter". It asks "What is your job role?" (designer, marketing professional, business developer, HR, real estate professional, education-related, creative, emerging professional, other) and "What topics interest you?" with content types only: Ideas, Press, Firm News, Events, Projects, Awards, People. There is no question about sector (K-12, healthcare, hospitality, federal and so on).Source