Dryft growth playbook

Publish a /customers page with one rollout told in numbers: the plant, the decisions Dryft took over (safety stock, supplier follow-up, order quantities), and the before and after on late lines, inventory and planner hours. Anonymise the company if needed ("a European machine manufacturer with plants in three countries") but film the shop floor. Replace the mailto with a short form (company, ERP, plants, main pain) that books the first executive workshop the deployment team already runs, and route it to the GTM Lead or a Deployment Strategist by region.

Industrial buyers buy on peer proof and on a clear first step. The proof already exists in live deployments; it just is not on the site. A form also tells Dryft which ERP and pain each lead has before the first call.

[ ] One rollout, three numbers (late lines, inventory, planner hours)
[ ] Decisions Dryft took over, in the customer's words
[ ] 60-second shop-floor film
[ ] Naming agreed in writing
[ ] Workshop form replaces the mailto
[ ] Form routes DACH to Munich, North America to San Francisco
[ ] Linked from the homepage hero and footer

• Customer will not be named

  Anonymise by size, sector and region; numbers matter more than the logo.

• Numbers are early

  Show leading signals (late lines cleared, hours saved) and update the page later.

• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source
• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source
• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source

Publish /de versions of the homepage, manifesto, the customer page and the workshop form, written in German by the Munich team (not machine-translated), with hreflang between the two languages. Use German examples (Mittelstand machine builders, SAP and proALPHA) and the "Geht nicht, gibt's nicht" value that is already on the team page.

German industrial buyers expect German material for internal sign-off, and it shows the company is serious about the market it is hiring for.

• Two versions drift apart

  Update both in the same week, owned by the GTM Lead.

• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source
• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source
• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source
• HiringFounders Associate Intern, US (German speaking): owns "the highest-priority projects across product, sales, hiring or operations", launches "the things that don't exist yet at Dryft, from a new market entry to prototypes to our next event", and can grow into "Deployment, Growth or Special Projects". 13 roles are open in San Francisco and Munich, all on-site, with visa support.Source

Build /product with one section per decision type (safety stock, order quantities, supplier follow-up, part substitution, schedule changes): what the agent watches, what it proposes, what a planner approves, and which ERP data it reads. Add a short screen recording of each and link from the homepage animation.

Buyers need to explain Dryft to colleagues in their own words; a clear page also gives search engines and AI assistants something concrete to cite.

• Gives competitors a blueprint

  Describe outcomes and controls, not the models.

• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source
• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source
• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source
• Competitor researchRivals' own homepages: Didero, "AI agents that automate sourcing, purchase orders and AP for manufacturers and distributors"; Lyric, an "AI-native Supply Chain Decision Platform"; o9, an "AI-powered enterprise planning and execution platform"; Kinaxis, supply chain planning with "Maestro". All publish product pages, customer stories and demo forms.See the research Source

Publish one field note a month written with a Deployment Strategist or FDE: a real planning problem (late items, safety stock in a volatile line, supplier chasing), how planners handled it, what the agent now does, and what changed. Cut each into a LinkedIn post and a short video.

Specific operational stories are what planners and COOs share, and they double as recruiting content for engineers who want real problems.

• Customer confidentiality

  Approve each note with the customer before publishing.

• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source
• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source

Name and describe it on the site: half a day on site, which roles attend (COO, planning, purchasing, IT), what Dryft reviews (late lines, inventory, exception volume from the ERP), and the output: a written map of the decisions to automate first and the expected value. Make it the single call to action.

A defined, low-risk first step is easier for an industrial executive to say yes to than an open conversation, and it qualifies leads by who shows up.

• Workshop becomes free consulting

  Limit to companies that meet size and ERP criteria.

• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source
• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source

Build /security-and-it: supported ERPs and how Dryft connects, what data it reads and writes, where data is hosted (US and EU), approvals and audit trail, and a link to the Trust Center. Give it to the GTM Lead as the standard answer to IT questionnaires.

IT approval is where industrial pilots stall; a ready answer shortens the cycle and makes the certification work visible.

• Over-promising integrations

  List only live ERPs and mark others as planned.

• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source
• Competitor researchRivals' own homepages: Didero, "AI agents that automate sourcing, purchase orders and AP for manufacturers and distributors"; Lyric, an "AI-native Supply Chain Decision Platform"; o9, an "AI-powered enterprise planning and execution platform"; Kinaxis, supply chain planning with "Maestro". All publish product pages, customer stories and demo forms.See the research Source

Build each hackathon around an anonymised planning dataset from a deployment (late items, safety stocks, supplier delays), with customers' senior planners and COOs as judges. Film it for the content engine. Builders meet real problems; buyers meet the team and see the product's thinking.

One event serves hiring, content and sales at once, and putting operators in the room makes it different from every AI hackathon in San Francisco.

• Data confidentiality

  Synthetic data built from patterns, approved by the customer.

• HiringTechnical Community Lead, US (posted October 6, 2026): "run the hackathons, events and parties the best builders fly in for, where they meet each other, and meet Dryft"; grow a network "from lecture halls to VC offices to late-night founder dinners"; "Building the world's best team is Dryft's highest priority".Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source
• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source

Pick one major industrial fair for 2027, plan a small stand showing the agent clearing late items on a mocked-up ERP in real time, book 20 meetings in advance from target accounts, and film the stand for content. Host a customer dinner the first night.

Pre-booked meetings make a fair pay off; a live, specific demo stands out from generic AI claims.

• High cost for a small team

  Share a stand with a partner or start with a regional fair.

• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source

After 60 days at a plant, produce a results pack (decisions automated, late lines, inventory, hours saved), a short video with the plant's planners, and a rollout plan for the next plant with effort and value. Present it to the group COO.

Internal proof from a sister plant beats any external case study, and it gives the customer's champion a ready presentation.

• First plant results are mixed

  Report honestly and fix before proposing expansion.

• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source
• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source

Build a simple, deterministic calculator: inventory value, carrying-cost rate, share of slow-moving stock and late lines per week give a yearly cost and a range Dryft could release. Offer the result as a PDF and a link to the workshop.

A useful tool earns links and repeat visits and starts the conversation with the buyer's own numbers.

• Estimates seen as sales tricks

  Show the method and use conservative ranges.

• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source
• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source
• Your websiteHomepage: "Intelligence that Runs Manufacturing Operations"; an animated demo of "Hugo AI" ("Connecting to ERP...", "We have 3 late items", "Follow up with suppliers", "Increase safety stock by 5"); a "Watch Video" button; footer "Your ERP doesn't think, Dryft does." with "Get In Touch" as a mailto link to the general contact address; badges for "ISO 27001:2022 Certified", "GDPR Compliant" and a Trust Center. No customer logos, testimonials, product pages or demo form.Source

Write one guide per ERP the team has connected: common planning pain points, how exceptions show up, what data matters, and how an agent layer works with it. Keep it vendor-neutral and useful.

ERP-specific searches come from the exact people Dryft sells to, and the guides prove integration experience.

• FDE time is scarce

  Interview FDEs and let marketing write.

• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source
• Competitor researchRivals' own homepages: Didero, "AI agents that automate sourcing, purchase orders and AP for manufacturers and distributors"; Lyric, an "AI-native Supply Chain Decision Platform"; o9, an "AI-powered enterprise planning and execution platform"; Kinaxis, supply chain planning with "Maestro". All publish product pages, customer stories and demo forms.See the research Source

Agree a simple cadence: one short video from a plant or the office and one written lesson per week per founder. The Head of Marketing & Creative films and edits; founders spend 30 minutes a week.

Founder voices build trust faster than a young company page, and they help hiring at the same time.

• Founders run out of time

  Keep a backlog of recorded clips.

• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source

Film a series with veteran planners and buyers (with their consent): a hard decision they made, why, and what they wish software understood. Each episode ends with how Dryft encodes that kind of judgement.

It respects the users who fear replacement, makes the product's idea concrete, and is the kind of human content B2C brands do well.

• Planners fear the message

  Frame it as tools that take exceptions, not jobs.

• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source
• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source
• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source

Write a one-page brief (the problem, one customer result, the workshop offer) and ask each industrial investor for five introductions to COOs or heads of supply chain at manufacturers they know. Track them like any pipeline.

An introduction from a respected industrial leader gets a meeting no cold email can.

• Investors over-asked

  Make each ask specific and report outcomes.

• News coverageStartbase (November 13, 2025): seed round of over $5 million led by General Catalyst with Neo and Sandberg Bernthal Venture Partners; angels include Jeff Wilke (formerly Amazon), Claire Hughes Johnson (formerly Stripe) and Dr. Markus Flik (former CEO of Behr, Homag and Chiron); "The first machine and component manufacturers are already using the system to automate production decisions."Source
• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source
• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source

Build a list of DACH manufacturers with North American plants. Sell the first plant from Munich and offer the US or Mexico plant as the second, served by the San Francisco team. Make the two-continent footprint a reason to choose Dryft.

Few young vendors can serve both sides of the Atlantic; Dryft already can.

• Spread too thin

  Limit to ten accounts at a time.

• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source
• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source

Add to each profile one photo or clip of something the person built, one problem they solved at a customer, and links to related posts. Share one profile a week on LinkedIn.

Candidates and buyers both judge a young company by its people; the pages already exist.

• Privacy

  Each person approves their page.

• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source
• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source
• Your websiteCareers page: "We're hiring builders in San Francisco and Munich", "We support Visa & Relocation", open roles across Engineering, Deployment, Business, Operations and Marketing, and a talent-pool sign-up for people who "just want to stay in touch".Source
• HiringTechnical Community Lead, US (posted October 6, 2026): "run the hackathons, events and parties the best builders fly in for, where they meet each other, and meet Dryft"; grow a network "from lecture halls to VC offices to late-night founder dinners"; "Building the world's best team is Dryft's highest priority".Source

Release a benchmark built from synthetic data with real patterns: tasks, scoring and a leaderboard. Publish Dryft's own scores and invite universities and startups. Use it at hackathons.

Owning the benchmark makes Dryft the reference for the category, draws strong engineers and gives buyers an objective measure.

• Reveals know-how

  Publish tasks, keep methods private.

• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source
• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source
• HiringTechnical Community Lead, US (posted October 6, 2026): "run the hackathons, events and parties the best builders fly in for, where they meet each other, and meet Dryft"; grow a network "from lecture halls to VC offices to late-night founder dinners"; "Building the world's best team is Dryft's highest priority".Source

Sign two implementation partners: train their consultants, share referral fees, and co-run workshops at their clients. Position Dryft as the layer that makes their ERP projects deliver value.

Partners bring trust and access; framing Dryft as additive avoids a fight with the ERP.

• Message conflict with "after ERPs"

  Say the ERP stays as the record; Dryft decides.

• HiringGTM Lead, Germany (Munich, posted October 6, 2026): "find the manufacturers who need Dryft the most, and own every step from the first touchpoint to the C-level conversation to the signed pilot"; "turn their pilot into a multi-year partnership"; "expand from one plant to every plant they run"; "at one of the biggest trade shows in the world"; "Build a scalable GTM engine"; "There's no blueprint yet"; native-level German required, 30 to 50% travel.Source
• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source

Publish a definition page (what it is, how it differs from ERP and planning tools) and run a yearly survey of planners on exceptions per week, hours lost and stock problems. Publish the results as a report in German and English.

A named category with original data earns press and citations, and makes Dryft the first answer when buyers ask what comes after ERP.

• Term does not stick

  Measure searches and adapt the wording.

• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source
• Your websiteManifesto: ERPs "promise control, but deliver chaos - planners drowning in exceptions, buyers chasing suppliers, dispatchers fighting fires"; "ERPs record, but they don't understand"; the result is "overstock, shortages, missed deadlines"; agents "make thousands of small decisions daily: substituting parts, nudging suppliers, adjusting schedules".Source
• Competitor researchRivals' own homepages: Didero, "AI agents that automate sourcing, purchase orders and AP for manufacturers and distributors"; Lyric, an "AI-native Supply Chain Decision Platform"; o9, an "AI-powered enterprise planning and execution platform"; Kinaxis, supply chain planning with "Maestro". All publish product pages, customer stories and demo forms.See the research Source
• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source

Film a weekly 30-second clip at customer plants (with permission): a machine, the decision behind it, and one line about what Dryft does there. Post on LinkedIn, Instagram and YouTube Shorts.

Visual, weekly content builds an audience that later becomes customers and candidates.

• Customer confidentiality

  Hide logos and screens unless approved.

• HiringHead of Marketing & Creative, US (San Francisco, posted October 6, 2026): "bring the energy of the best B2C brands to a company that builds AI for factories"; "Make Dryft impossible to miss - show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them"; "Build the content engine - write, design, shoot and edit it yourself, from launch posts to customer stories, trailers, photos"; "you define how Dryft looks and sounds everywhere, from the website ... to new launches, trade shows and hackathons"; "you film ... in a cinematic style that makes a hydraulic press look like a movie"; formats on "LinkedIn, Instagram and YouTube".Source
• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source

Start a monthly email: one field note, one planning tip, one hiring or event update. Offer sign-up on the blog, calculator and customer page; keep candidate and customer lists separate.

An email list keeps Dryft in front of buyers between long sales cycles.

• Low list growth

  Promote through every post and event.

• Your websiteCareers page: "We're hiring builders in San Francisco and Munich", "We support Visa & Relocation", open roles across Engineering, Deployment, Business, Operations and Marketing, and a talent-pool sign-up for people who "just want to stay in touch".Source
• Your websiteSitemap (30 URLs, checked October 23, 2026): home, manifesto, team plus 20 individual team profiles, careers, the blog with one post, and legal pages (imprint, terms "AGB", privacy). No product, use-case, customer, integration or German-language pages; every page is in English.Source
• Your websiteBlog: one post, "Introducing Dryft and announcing our $5M round led by General Catalyst" (November 10, 2025). It names the category "Enterprise Resource Automation", says the system acts "from adjusting order quantities and safety stocks to following up with suppliers", and that manufacturing "powers 16% of the global economy" while "most factories still run on systems designed in the 1970s".Source

Invite eight leaders to two meetings a year (Munich and the US), share the roadmap, ask for priorities and host a dinner. Members get early features and a say.

Advisory boards deepen relationships, produce references and guide the roadmap.

• Members want custom features

  Focus on shared problems.

• Your websiteTeam page: "we've spent thousands of hours with manufacturers across North America and Europe - listening to executives and shop-floor teams"; the CTO grew up in Germany's "packaging valley" and was a core developer for the Porsche Taycan; the CEO worked at Viessmann and with Siemens' AI Lab; value "Geht nicht, gibt's nicht"; "hiring across Engineering, Commercial, Product and Operations in San Francisco & Munich".Source
• HiringDeployment roles (Deployment Lead and Deployment Strategist in Munich; Forward Deployed Engineers in Munich and San Francisco, posted October 6-7, 2026): "carry our customers from the first executive workshop to production use across their plants, with C-level execs, operators and IT"; "turn deployments into repeatable playbooks and product features"; an FDE is "integrating a legacy ERP, the next you're on a flight to a shop floor in Mexico", aligning "IT teams, engineers and C-level execs across Germany, the EU and the US".Source
• HiringCompany description in every Dryft job post: "Dryft builds models that automate complex human decisions in manufacturing operations. We capture the knowledge of experienced operators across supply chain, production planning, engineering and more, simulate the consequences of their decisions"; "Our customers include some of the largest robotics, machine and component manufacturers in the world."Source