Dudis Design growth playbook

Sort the 683 pages into two groups. Prints that will come back: keep the page, replace "Sold out" with a "Tell me when it's back" form (Swym or Klaviyo back-in-stock, both already on the store), and email the list when the fabric returns. Retired prints: add a block above the fold, "This print has retired. Here are similar ones in the same style", showing three available prints in the same style and colour family, and remove sold-out items from the homepage rows and "Fan Favorites". After 90 days, redirect retired pages that still get no sales to the matching style collection.

Sold-out pages already draw visitors for free; showing a close alternative or capturing an email turns them into sales or subscribers instead of exits. Taking sold-out items off the homepage puts the first screen to work on what can actually ship.

[ ] Export the 683 sold-out products with traffic
[ ] Tag each "coming back" or "retired"
[ ] Back-in-stock form on "coming back" pages
[ ] "Similar prints" block on retired pages
[ ] Sold-out items hidden from homepage rows
[ ] Klaviyo restock email flow
[ ] 90-day redirect rule for dead retired pages

• Wrong alternatives look careless

  Match on style and colour tags, and check the top 50 pages by hand.

• Redirects lose a print fans search for by name

  Only redirect retired pages with no traffic for 90 days.

• Your catalogueProduct feed (read October 20, 2026): 2,447 products, and 683 of them (28%) are sold out in every size, from Preemie to 3/4T. All 683 are still live and listed in the sitemap. A sold-out page such as Halloween Party Leggings shows "Variant sold out or unavailable" against all ten sizes and a grey "Sold out" button, with no link to the same style in a print that is still available. All ten Halloween Party pages are sold out.Source
• Your websiteHomepage (October 20, 2026): the "Little Boo Crew", "Fan Favorites" and "Last Chance" rows include sold-out items (for example Halloween Party Leggings, Orange Retro Checkered Summer Lounge Set, Daisy Butterflies Summer Lounge Set and two sold-out "Last Chance" items). The banner says "FREE SHIPPING ON US ORDERS $75+ | CURRENT TURN AROUND IS 5-7 DAYS".Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• Your websiteThe store publishes Shopify's agents.md and a Universal Commerce Protocol endpoint, so AI shopping assistants can search the catalogue and build carts, including the 683 sold-out pages.Source

Pick the real numbers, write them once, and use them everywhere: banner, FAQ, shipping policy, refund policy, product pages and order emails. Remove the 2023 date, add "Need it sooner? Rush My Order ships in 1-2 business days" next to the processing time, and say clearly that custom and personalized items cannot be returned.

Made-to-order shoppers mostly worry about "will it arrive in time"; one clear answer removes that doubt and cuts "where is my order" emails.

• Promising a shorter time than production can keep

  Use the slowest realistic time, and say "usually sooner".

• Your websiteFAQ page: "Our current processing time (as of January 2023) is 3-5 business days", then "Please allow 5-7 business days for processing"; returns "on a case by case basis with a return date of 14 days of receiving item". The refund policy says "Contact us within: 7 days of delivery" and "Ship items back within: 14 days of delivery", and that custom or personalized orders cannot be returned.Source
• Your websiteHomepage (October 20, 2026): the "Little Boo Crew", "Fan Favorites" and "Last Chance" rows include sold-out items (for example Halloween Party Leggings, Orange Retro Checkered Summer Lounge Set, Daisy Butterflies Summer Lounge Set and two sold-out "Last Chance" items). The banner says "FREE SHIPPING ON US ORDERS $75+ | CURRENT TURN AROUND IS 5-7 DAYS".Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• Your websiteShipping: made to order, "processing time is 5-7 business days" and "does NOT include shipping time"; the FAQ says international orders get a shipping quote in the cart, and the country selector lists more than 150 currencies.Source

Rename the option to "Style" on all 39 pages, change the "copy-of-" handles to clean ones with redirects from the old URLs, and add a pre-publish checklist for new prints so copies are renamed before they go live.

Shoppers paying $24 to $49 for handmade clothes judge quality from the page; clean labels and URLs also help search engines read the catalogue.

• Broken links from old URLs

  Shopify redirects keep old links working.

• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• Your websiteSitemap (2,534 URLs): 2,447 products, 71 collections, 11 pages and 3 blog URLs; the newest article ("Lucky Styles for your Little Ones", St. Patrick's Day) is from February 2025, and the other is about Halloween outfits. 36 product URLs start with "copy-of-" (for example copied infinity scarf and hooded jacket listings).Source

Publish an SPF record that includes Google Workspace (and Shopify if it sends from the domain), turn on Google DKIM, set up Klaviyo's branded sending domain, read the DMARC reports for two weeks, then move DMARC to "quarantine".

Inbox placement decides whether new-print emails get opened, and Gmail and Yahoo now expect bulk senders to authenticate.

• Blocking a real sender

  Read the reports before tightening.

• DNS checkdudisdesign.com uses Google Workspace for mail and is verified with Klaviyo; it publishes no SPF record, and DMARC is "p=none" with reports to the shop inbox.Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source

Group reviews by print, so a shopper on any Friendly Ghosts page sees every review of that print, and add a store-wide line under the price with the real average from 1,880 reviews (about 4.97). Ask for a photo review 10 days after delivery, with a small credit for photos.

Babywear buyers want proof of softness and fit; more reviews on each page lift conversion, and photos show the prints on real babies.

• Reviews about one style confuse another

  Show the style next to each review.

• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source

Build a "Preemie and NICU" landing page: why the fits work, a size guide in pounds, the knot hat sets, gift bundles under $75 and quotes from NICU parents. Add a preemie size filter to every collection, and share the page in preemie parent groups.

Few fashion brands make preemie sizes; parents searching "preemie outfits" have little choice and share good finds with each other.

• Sounding like it profits from hard times

  Lead with comfort and fit, and keep the tone warm.

• Your websiteOur Story: Dudis Design was formed in Germany by a mom who designed and sewed each piece by hand, launched in the USA in May 2018, and is made "with love from Chicago" by an all-women seamstress team. "Inga takes pride in creating outfits for preemie babies. NICU mamas always write about how thankful they are."Source
• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Competitor researchRivals' own homepages: Little Bipsy, "a one-of-a-kind baby and toddler apparel brand, thoughtfully designed by a mom in the Pacific Northwest", with a free-shipping progress bar; Kyte Baby, bamboo baby clothing and the "Original Bamboo Sleep Bag", free US shipping from $85; Three Little Tots, signs, milestone cards and support "for preemies, micro preemies, newborns, heart warriors and other medically fragile babies".See the research Source

Merge the best-selling older prints into single print pages with a style choice, starting with the top 50 by sales; redirect the old style pages to the new one, and carry the reviews over. Keep separate pages only where a style is a gift bundle.

One strong page per print gathers all its reviews and links, ranks better than a dozen thin pages and makes mix and match obvious.

• Search traffic dips during redirects

  Move in batches and watch Search Console.

• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source
• Your catalogueProduct feed (read October 20, 2026): 2,447 products, and 683 of them (28%) are sold out in every size, from Preemie to 3/4T. All 683 are still live and listed in the sitemap. A sold-out page such as Halloween Party Leggings shows "Variant sold out or unavailable" against all ten sizes and a grey "Sold out" button, with no link to the same style in a print that is still available. All ten Halloween Party pages are sold out.Source
• Your websiteSitemap (2,534 URLs): 2,447 products, 71 collections, 11 pages and 3 blog URLs; the newest article ("Lucky Styles for your Little Ones", St. Patrick's Day) is from February 2025, and the other is about Halloween outfits. 36 product URLs start with "copy-of-" (for example copied infinity scarf and hooded jacket listings).Source

Offer "complete the look" bundles on every lounge set and romper: set plus matching headband and bummies, priced just above $75. Add a free-shipping progress bar in the cart, as Little Bipsy does, showing what is left to $75.

A clear target and a ready-made match lift order value without discounts.

• Bundles slow production

  Use styles cut from the same fabric run.

• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your websiteHomepage (October 20, 2026): the "Little Boo Crew", "Fan Favorites" and "Last Chance" rows include sold-out items (for example Halloween Party Leggings, Orange Retro Checkered Summer Lounge Set, Daisy Butterflies Summer Lounge Set and two sold-out "Last Chance" items). The banner says "FREE SHIPPING ON US ORDERS $75+ | CURRENT TURN AROUND IS 5-7 DAYS".Source
• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source
• Competitor researchRivals' own homepages: Little Bipsy, "a one-of-a-kind baby and toddler apparel brand, thoughtfully designed by a mom in the Pacific Northwest", with a free-shipping progress bar; Kyte Baby, bamboo baby clothing and the "Original Bamboo Sleep Bag", free US shipping from $85; Three Little Tots, signs, milestone cards and support "for preemies, micro preemies, newborns, heart warriors and other medically fragile babies".See the research Source

Use the size on each order to time a Klaviyo email for when the baby will need the next size: new prints in that size, the same print if still available, and a reminder that the shop sizes up well. Stop when the child passes 3/4T.

A message tied to a real need arrives when the parent is about to shop anyway.

• Gifts sent to other families

  Skip orders marked as gifts.

• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source

Make a one-page lookbook of the 30 best-selling prints with wholesale prices, minimums and lead times, and add it to the wholesale page. Email 100 baby boutiques on Shopify each quarter with an offer to carry 10 items through Collective first.

Collective lets a boutique try the line with no risk, and each boutique adds a new local audience.

• Wholesale stretches the sewing team

  Cap wholesale orders per month.

• Your websiteWholesale page: two options, "WHOLESALE PARTNERSHIP (50% OFF MSRP)" by application, or "SHOPIFY COLLECTIVE where you can still carry our products with no upfront investment". 443 products are tagged "wholesale".Source
• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source

Publish two posts a month: a new-print story with the fabric and styling, and a guide for a moment (first birthday, coming home, sibling sets, NICU). Link each to live print pages and reuse the photos on Pinterest.

Guides catch searches that product pages do not, and Pinterest posts keep sending visits for months.

• No time to write

  Record a 5-minute voice note and edit it into a post.

• Your websiteSitemap (2,534 URLs): 2,447 products, 71 collections, 11 pages and 3 blog URLs; the newest article ("Lucky Styles for your Little Ones", St. Patrick's Day) is from February 2025, and the other is about Halloween outfits. 36 product URLs start with "copy-of-" (for example copied infinity scarf and hooded jacket listings).Source
• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source

Each month, post four retired prints in the VIP group; the winner comes back as a limited Vault run, with a preorder window for group members first.

Members feel heard, the preorders show how much fabric to buy, and the restock email has a story.

• Fabric no longer made

  Only list prints the supplier can still print.

• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• Your catalogueProduct feed (read October 20, 2026): 2,447 products, and 683 of them (28%) are sold out in every size, from Preemie to 3/4T. All 683 are still live and listed in the sitemap. A sold-out page such as Halloween Party Leggings shows "Variant sold out or unavailable" against all ten sizes and a grey "Sold out" button, with no link to the same style in a print that is still available. All ten Halloween Party pages are sold out.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source

Send affiliates a monthly kit: two new prints, photos, a short video, sizing tips and their link, plus early access to the print. Rank affiliates by sales each quarter and send the top ten free outfits.

Creators post more when it is easy, and new prints give them a reason to post each month.

• Low-quality posts

  Share the brand guide with the kit.

• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• ReviewsThe store's review widget reports "Based on 1880 reviews": 1,845 five-star (98%), 21 four-star, 8 three-star, 2 two-star and 4 one-star. Shoppers praise softness, stretch and prints ("Dudis has the softest material and cutest prints", "I love that I can mix and match"). Because prints are split into many pages, most product pages show between 0 and 12 reviews; the homepage fan favorites show 1 to 7 each.Source

Create a "Matching mom and baby" collection with the adult headbands and pieces, show a matching add-on on each print page, and shoot photos of parents and babies in matching prints.

Matching looks raise order value and get shared on social media.

• Adult sizes slow sewing

  Start with headbands.

• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source

Add a "Need it by a date?" checkbox on product and cart pages that adds the rush listing, with clear cutoff times, and add it to holiday and birthday emails.

A visible option earns extra revenue and saves disappointed customers.

• Too many rush orders

  Cap daily rush slots.

• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• Your websiteFAQ page: "Our current processing time (as of January 2023) is 3-5 business days", then "Please allow 5-7 business days for processing"; returns "on a case by case basis with a return date of 14 days of receiving item". The refund policy says "Contact us within: 7 days of delivery" and "Ship items back within: 14 days of delivery", and that custom or personalized orders cannot be returned.Source
• Your websiteShipping: made to order, "processing time is 5-7 business days" and "does NOT include shipping time"; the FAQ says international orders get a shipping quote in the cart, and the country selector lists more than 150 currencies.Source

Post three short videos a week: a print being cut, a set sewn from start to finish, a packing moment. Tag each video with the print's live page.

Behind-the-scenes videos earn trust in handmade quality and help explain the 5-7 day wait.

• Team privacy

  Show hands and fabric only if staff prefer.

• Your websiteOur Story: Dudis Design was formed in Germany by a mom who designed and sewed each piece by hand, launched in the USA in May 2018, and is made "with love from Chicago" by an all-women seamstress team. "Inga takes pride in creating outfits for preemie babies. NICU mamas always write about how thankful they are."Source
• Competitor researchRivals' own homepages: Little Bipsy, "a one-of-a-kind baby and toddler apparel brand, thoughtfully designed by a mom in the Pacific Northwest", with a free-shipping progress bar; Kyte Baby, bamboo baby clothing and the "Original Bamboo Sleep Bag", free US shipping from $85; Three Little Tots, signs, milestone cards and support "for preemies, micro preemies, newborns, heart warriors and other medically fragile babies".See the research Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source

Build a page where a parent picks a print, then a top, bottom and headband, sees the outfit together and the price toward free shipping, then adds it all at once. Save outfits to share.

Personal outfits feel unique and raise order value, and the builder suits made to order.

• Build cost

  Start with a bundle app before custom code.

• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your websiteHomepage (October 20, 2026): the "Little Boo Crew", "Fan Favorites" and "Last Chance" rows include sold-out items (for example Halloween Party Leggings, Orange Retro Checkered Summer Lounge Set, Daisy Butterflies Summer Lounge Set and two sold-out "Last Chance" items). The banner says "FREE SHIPPING ON US ORDERS $75+ | CURRENT TURN AROUND IS 5-7 DAYS".Source

Make a preemie gift set (outfit, knot hat, headband), approach five Chicago hospital gift shops and NICU family charities, and offer a donation program: one set given for a set number sold.

It reaches parents at the moment they need tiny sizes and builds trust for life.

• Hospital rules on fabrics

  Ask each partner for their requirements first.

• Your websiteOur Story: Dudis Design was formed in Germany by a mom who designed and sewed each piece by hand, launched in the USA in May 2018, and is made "with love from Chicago" by an all-women seamstress team. "Inga takes pride in creating outfits for preemie babies. NICU mamas always write about how thankful they are."Source
• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Competitor researchRivals' own homepages: Little Bipsy, "a one-of-a-kind baby and toddler apparel brand, thoughtfully designed by a mom in the Pacific Northwest", with a free-shipping progress bar; Kyte Baby, bamboo baby clothing and the "Original Bamboo Sleep Bag", free US shipping from $85; Three Little Tots, signs, milestone cards and support "for preemies, micro preemies, newborns, heart warriors and other medically fragile babies".See the research Source

After the sold-out cleanup, rewrite descriptions for the top 100 products with fabric, fit, size range and occasion, add product type and size data consistently, and check monthly what assistants recommend for ten searches.

Clear, current product data gets recommended; out-of-stock noise does not.

• Fast-changing platforms

  Keep product data clean; it helps search too.

• Your websiteThe store publishes Shopify's agents.md and a Universal Commerce Protocol endpoint, so AI shopping assistants can search the catalogue and build carts, including the 683 sold-out pages.Source
• Your catalogueProduct feed (read October 20, 2026): 2,447 products, and 683 of them (28%) are sold out in every size, from Preemie to 3/4T. All 683 are still live and listed in the sitemap. A sold-out page such as Halloween Party Leggings shows "Variant sold out or unavailable" against all ten sizes and a grey "Sold out" button, with no link to the same style in a print that is still available. All ten Halloween Party pages are sold out.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source

Sew offcuts into mystery headbands and bows, sell them in monthly drops to the VIP group and as cart add-ons.

It earns from waste, gives a low-price add-on, and fits the handmade story.

• Uneven quality

  Check each piece.

• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• Your catalogueRange: Preemie is a size option on 1,285 products and 907 are tagged "preemie"; 291 products (mostly headbands) offer an Adult size; there are personalized name pullovers ($26.50 to $28.50) and custom text bodysuits ($26.50) such as "New To The Cousin Crew"; lounge sets are $49, harem rompers $36, leggings and bummies $24, headbands from $8; the median product price is $25.Source
• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source

Create boards by season, occasion and colour, pin each live print page, and remove or repoint pins to retired prints.

Evergreen pins send steady traffic at no cost.

• Pins to retired prints

  Repoint during the sold-out cleanup.

• Your websiteChannels on the site: a free "Dudis VIP" Facebook group, Instagram, TikTok, Pinterest, a Klaviyo newsletter with a signup discount, an events landing page with a discount code link, an UpPromote affiliate program, a wishlist (Swym), and a "Rush My Order" add-on at $15 for 1 to 2 business day turnaround.Source
• Your catalogueCatalogue structure: about 700 prints, each split into separate product pages by style (Watermelon Ribbed, Mustard Floral and Blue Tone Dainty Flowers on White Ribbed have 12 pages each). Since May 2026 the store has published 15 "Ribbed Collection" pages (product type "Print Shop", $24 and up), each offering one print in 10 styles on a single page, plus 102 "Limited Vault Fabric" made-to-order pages. On 39 of these pages the style option is labelled "Stye".Source
• Your catalogueProduct feed (read October 20, 2026): 2,447 products, and 683 of them (28%) are sold out in every size, from Preemie to 3/4T. All 683 are still live and listed in the sitemap. A sold-out page such as Halloween Party Leggings shows "Variant sold out or unavailable" against all ten sizes and a grey "Sold out" button, with no link to the same style in a print that is still available. All ten Halloween Party pages are sold out.Source