Roofr growth playbook

Fix the page first: lang="es", a Spanish title and description, a Spanish testimonial, and a price claim that matches the current plans. Then build the path behind it: Spanish home, pricing and "first report free" sign-up pages linked from one another, a "Prefiero español" choice at sign-up that routes the account to the new bilingual onboarding managers, Spanish group onboarding webinars, and the top 30 help articles in Spanish. Track activation of Spanish-path sign-ups against the English path.

The people to serve these customers are being hired this month; a matching front door means the hires get the volume they were hired for, and few roofing CRMs court Spanish-speaking owners in their own language.

[ ] /es/l/digital: lang="es", Spanish title and description
[ ] Price and delivery time match /pricing
[ ] Spanish testimonial from a current customer
[ ] /es/ home, pricing and sign-up linked together
[ ] hreflang between English and Spanish pages
[ ] Language choice at sign-up routes to bilingual onboarding
[ ] Top 30 help articles in Spanish
[ ] Separate activation tracking

• Machine translation reads badly to roofers

  Have the bilingual hires review every page before launch.

• Support load arrives before the team

  Launch after the onboarding managers start.

• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source
• Your websiteThe only Spanish marketing page in the 545-URL sitemap is /es/l/digital. Its body is Spanish ("Mediciones de techos por $13 entregadas en 3 horas. ¡Tu primer informe es gratis!"), but the page is tagged lang="en", its title is "Measurement Reports - Fast & Accurate | Roofr", its meta description promises "24-hour turnaround", its testimonial, menu and footer are in English, and it links to no other Spanish page. Checked October 22, 2026.Source
• Your websiteProduct blog, "New in Roofr: Spanish Work Orders": "Assign a Spanish-speaking crew and Roofr translates the whole work order automatically: instructions, line items, labor notes, and quantities. Spanish first, English right below, in one document."Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• Your websiteThe help center at help.roofr.com is published only in English (/en/), and no Spanish onboarding, academy or webinar page appears in the sitemap.Source

Rewrite the FAQ to match the current plans, check the same answer in the help center, sales decks and AE talk tracks, and put "Unlimited users on every plan" next to the price on each card and in the comparison pages' first screen.

Seat pricing is the comparison's headline; removing the contradiction protects the strongest argument the Senior AEs carry into AccuLynx deals.

• Older customers on seat-capped plans

  Explain grandfathered plans in the help center, not on the homepage.

• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source
• Your websiteRoofr vs. AccuLynx page: sells "No Seat Minimums" against AccuLynx's "3-seat minimum", "Unlimited Seats - No user caps", "Onboarding Time 1-3 Days (Self-Paced)" and "40% of homeowners hire the first roofer who responds". Comparison pages exist only for AccuLynx, Jobber and JobNimbus. The /comparison hub compares against unnamed "Other roofing softwares" ($40 reports, 24 hrs) and spells "Satisfaction Gaurantee" twice.Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source

Put the real default values in the HTML (the 6-hour yearly price), add Measure+, Instant Estimator, Roofr Sites and AI Receptionist as offers in the structured data, and check the page in a text-only fetch after each pricing change.

Buyers increasingly ask assistants "how much is Roofr?"; the answer should be the one on the page.

• Script and HTML drift apart again

  Keep prices in one source for both.

• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source

Send a text and email reminder the evening before and an hour before, with a one-tap reschedule link. On a no-show, text within 10 minutes offering three slots that evening or early morning, and a 3-minute recorded demo of the tool they asked about.

Rebooking within hours keeps the interest the lead had when they booked, and evening slots fit how roofers work.

• Too many texts

  Stop after one rebook offer.

• HiringField Sales Development Representative (remote US, posted September 25, 2026): 25% of time at "industry trade shows, conferences, and local events", "on-the-spot helicopter demos", "Work partner-referred leads inside a defined speed-to-lead SLA - first touch within minutes, not hours", and "Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold", tracking "booked-to-attended conversion rate".Source
• Your websiteRoofr vs. AccuLynx page: sells "No Seat Minimums" against AccuLynx's "3-seat minimum", "Unlimited Seats - No user caps", "Onboarding Time 1-3 Days (Self-Paced)" and "40% of homeowners hire the first roofer who responds". Comparison pages exist only for AccuLynx, Jobber and JobNimbus. The /comparison hub compares against unnamed "Other roofing softwares" ($40 reports, 24 hrs) and spells "Satisfaction Gaurantee" twice.Source
• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source

Make the hub a directory: one card per named comparison, a dated table of report price and speed, and the same delivery time as the homepage. Fix the spelling and add a "last checked" date.

Comparison shoppers are close to a decision; a hub that looks dated weakens a site that otherwise competes on speed.

• Rival prices change

  Show the check date beside every number.

• Your websiteRoofr vs. AccuLynx page: sells "No Seat Minimums" against AccuLynx's "3-seat minimum", "Unlimited Seats - No user caps", "Onboarding Time 1-3 Days (Self-Paced)" and "40% of homeowners hire the first roofer who responds". Comparison pages exist only for AccuLynx, Jobber and JobNimbus. The /comparison hub compares against unnamed "Other roofing softwares" ($40 reports, 24 hrs) and spells "Satisfaction Gaurantee" twice.Source
• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source
• Competitor researchAccuLynx's homepage calls itself "the #1 roofing software & CRM, trusted by thousands of contractors" and offers an ROI calculator, webinars, financing and a customer portal; Jobber and JobNimbus are the other CRMs Roofr has comparison pages for; aerial measurement vendors compete with Roofr Reports.See the research Source

Print a QR code that opens a demo Instant Estimator branded "your company here"; a roofer enters their own address, sees a quote and a free report offer, and lands in the CRM with an event tag. The SDR follows up within minutes, as the role requires for partner leads.

Roofers try the product in 30 seconds at the booth, and every scan is a tagged lead with a reason to follow up.

• Low-quality scans

  Ask for company name before the quote.

• HiringField Sales Development Representative (remote US, posted September 25, 2026): 25% of time at "industry trade shows, conferences, and local events", "on-the-spot helicopter demos", "Work partner-referred leads inside a defined speed-to-lead SLA - first touch within minutes, not hours", and "Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold", tracking "booked-to-attended conversion rate".Source
• Your websiteLead tools: the Instant Estimator gives homeowners "roof estimates based on your real pricing" via links "shared on social media, added to direct mail, posted on trucks or business cards"; Roofr Sites is an AI-built website ("No agencies. No coding."); AI Receptionist gives "24/7 phone coverage", books visits and gives "ballpark quotes", with a demo number unlocked by email.Source
• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source

When the free report arrives, open it inside a proposal template with the measurements filled in and one button: "Send this homeowner a proposal". Test this against the current report view and measure report-to-proposal rate and paid conversion.

Users who send a proposal have used three products (report, proposal, CRM) and are far more likely to pay.

• Users only want measurements

  Keep a clear "just the report" option.

• HiringLead Product Designer, Growth (posted October 7, 2026): leads "design initiatives that accelerate user acquisition, engagement, and retention" and will "Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption", contributing to "Roofr's experimentation pipeline".Source
• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source

Score each paying account on the tools its plan includes and those used in the last 30 days. Show CSMs the single next feature to adopt, trigger in-app tips for it, and track retention by score.

Customers who use more of what they pay for stay; the score turns a qualitative role into a weekly list.

• Pushing features customers do not need

  Ask about their workflow first.

• HiringCustomer Success Manager (posted September 29, 2026): "Track and understand what each customer has access to versus what they're actively using, and close that gap through coaching, education, and proactive outreach"; "Success in this role is measured by depth, not revenue"; customers "may not be comfortable with technology".Source
• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source

Run a weekly Spanish group onboarding session, record it, and publish a five-lesson Spanish academy track (job board, report, proposal, work orders, payments). Send it to every account that chooses Spanish.

Group sessions scale the new hires, and recorded lessons serve customers outside office hours.

• Small early attendance

  Combine with 1:1 sessions until volume grows.

• #1 A real Spanish path from first report to onboarding, for the five Spanish-speaking hires starting now

• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source
• Your websiteThe help center at help.roofr.com is published only in English (/en/), and no Spanish onboarding, academy or webinar page appears in the sitemap.Source
• Your websiteProduct blog, "New in Roofr: Spanish Work Orders": "Assign a Spanish-speaking crew and Roofr translates the whole work order automatically: instructions, line items, labor notes, and quantities. Spanish first, English right below, in one document."Source

Ask AEs which rivals come up in lost and won deals, then publish fair comparisons for the top four: price, seats, report cost and speed, proposals, onboarding time. Use the AccuLynx page's format.

Comparison searches are high intent, and the pages double as sales material.

• Claims go stale

  Quarterly check with dates.

• Your websiteRoofr vs. AccuLynx page: sells "No Seat Minimums" against AccuLynx's "3-seat minimum", "Unlimited Seats - No user caps", "Onboarding Time 1-3 Days (Self-Paced)" and "40% of homeowners hire the first roofer who responds". Comparison pages exist only for AccuLynx, Jobber and JobNimbus. The /comparison hub compares against unnamed "Other roofing softwares" ($40 reports, 24 hrs) and spells "Satisfaction Gaurantee" twice.Source
• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source
• Competitor researchAccuLynx's homepage calls itself "the #1 roofing software & CRM, trusted by thousands of contractors" and offers an ROI calculator, webinars, financing and a customer portal; Jobber and JobNimbus are the other CRMs Roofr has comparison pages for; aerial measurement vendors compete with Roofr Reports.See the research Source

Add a CAD view of the pricing page (or CAD prices if billing allows), two Canadian case studies, and a Canada page linked from the QXO Canada pages and Canadian outreach.

Local prices and local proof remove a reason to delay, and the partner pages give the page traffic from day one.

• Exchange rate swings

  Round CAD prices and review yearly.

• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source

Track every rep-referred lead from page visit to paid, report time to first touch and outcomes to each rep monthly, and add a simple reward for referrals that become paying accounts.

Supplier reps visit roofers weekly; feedback and recognition keep Roofr top of mind against other software they could mention.

• Supplier rules on incentives

  Agree the reward with each supplier.

• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source
• HiringField Sales Development Representative (remote US, posted September 25, 2026): 25% of time at "industry trade shows, conferences, and local events", "on-the-spot helicopter demos", "Work partner-referred leads inside a defined speed-to-lead SLA - first touch within minutes, not hours", and "Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold", tracking "booked-to-attended conversion rate".Source
• News coverageRoofr raised a Series B led by TCV in January 2025, with ABC Supply, Crosslink Capital and others; it said over 12,000 roofing companies use Roofr and the money goes to product, engineering and sales.Source

Build a calculator: reports a month, current report price, office hours on proposals, close rate. Show savings and extra jobs, and pass the result to the demo form so the AE starts from it.

Contractors buy on payback; a number they typed themselves is more persuasive than a claim.

• Overpromising

  Use conservative defaults and ranges.

• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source
• Competitor researchAccuLynx's homepage calls itself "the #1 roofing software & CRM, trusted by thousands of contractors" and offers an ROI calculator, webinars, financing and a customer portal; Jobber and JobNimbus are the other CRMs Roofr has comparison pages for; aerial measurement vendors compete with Roofr Reports.See the research Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source

Define one funnel (visit, sign-up, first report, first proposal, paid, 90-day retained) and report it by entry point weekly. Use it to set the growth designer's experiment backlog and marketing budget.

Without a shared funnel, each team optimizes its own step; with it, budget moves to the entry points that produce retained accounts.

• Self-reported sources

  Combine with tags.

• HiringData hires: a Senior Data Analyst to "Lead sales and marketing analytics by defining KPIs and optimizing our acquisition funnels" on Snowflake and DBT, and a Staff Data Scientist to "Design counterfactual analyses and A/B tests" and "Build data apps that automate and supercharge our sales and marketing processes".Source
• HiringLead Product Designer, Growth (posted October 7, 2026): leads "design initiatives that accelerate user acquisition, engagement, and retention" and will "Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption", contributing to "Roofr's experimentation pipeline".Source
• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source

Seed test inboxes on Gmail, Outlook and Yahoo, send each lifecycle email, and record where it lands. Fix what is found, and add a text message fallback for report-ready notices.

Product emails are part of the product; a missed report email is a lost activation.

• Recruiting system differs from product email

  Test both separately.

• HiringEvery Roofr job post carries the note: "some of our emails may be filtered into your spam/junk folder. Please check there regularly".Source
• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source
• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source

Tag each story by state or province, company size and roofing type, add a filter, and use local stories in ads and outreach to that region.

Local, similar-sized peers are the strongest proof for small contractors.

• Gaps in regions

  Recruit stories where sales is weakest.

• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source
• Your websiteHomepage: "Rated 4.7/5 stars with over 1,000+ reviews"; "$13 USD to get a report delivered within 2 hours"; "13 minute average reply rate, from a real person"; "Our CEO was a roofer"; customer results such as "Closed her first job on Roofr for $52k" and "Earned $2.5M in 1 year with Roofr". Its FAQ answers "Do you charge per seat? Nope!" and then "Our Starter plan includes 3 seats, our Essentials plan includes 5 seats, and our Scale plan includes unlimited seats", suggesting an upgrade when a team outgrows its plan.Source
• HiringSenior Account Executive, in the US and in Canada (posted September 22, 2026): owns "the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close", works "qualified inbound leads provided by Roofr", and must "clearly communicate the value and ROI of the platform".Source

Extend the work order translation to the Instant Estimator, proposals and invoices, with a language switch on each, and test Spanish answers in AI Receptionist. Market it as "sell in two languages".

It helps customers win jobs, which is what Roofr sells, and gives a reason to choose Roofr no rival advertises.

• Translation errors in contracts

  Show both languages, with English as the binding version if legal advises.

• Your websiteProduct blog, "New in Roofr: Spanish Work Orders": "Assign a Spanish-speaking crew and Roofr translates the whole work order automatically: instructions, line items, labor notes, and quantities. Spanish first, English right below, in one document."Source
• Your websiteLead tools: the Instant Estimator gives homeowners "roof estimates based on your real pricing" via links "shared on social media, added to direct mail, posted on trucks or business cards"; Roofr Sites is an AI-built website ("No agencies. No coding."); AI Receptionist gives "24/7 phone coverage", books visits and gives "ballpark quotes", with a demo number unlocked by email.Source
• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source

Add anonymous benchmarks to the performance dashboard (by region and company size), send a monthly "how you compare" email, and publish the yearly report from the same data.

Benchmarks bring customers back each month and give marketing original data for press and search.

• Privacy concerns

  Aggregate and suppress small groups.

• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source
• News coverageRoofr raised a Series B led by TCV in January 2025, with ABC Supply, Crosslink Capital and others; it said over 12,000 roofing companies use Roofr and the money goes to product, engineering and sales.Source
• HiringData hires: a Senior Data Analyst to "Lead sales and marketing analytics by defining KPIs and optimizing our acquisition funnels" on Snowflake and DBT, and a Staff Data Scientist to "Design counterfactual analyses and A/B tests" and "Build data apps that automate and supercharge our sales and marketing processes".Source

Package them as one bundle with one setup, a price below the three separate add-ons, and a promise: every call answered, every visitor quoted. Report leads captured each month.

A bundle sells an outcome (more leads) rather than tools, and raises revenue per account.

• Cannibalizes add-on revenue

  Price the bundle on lift, not discount alone.

• Your websiteLead tools: the Instant Estimator gives homeowners "roof estimates based on your real pricing" via links "shared on social media, added to direct mail, posted on trucks or business cards"; Roofr Sites is an AI-built website ("No agencies. No coding."); AI Receptionist gives "24/7 phone coverage", books visits and gives "ballpark quotes", with a demo number unlocked by email.Source
• Your websitePricing page: Starter $0 ("$19 measurement reports delivered in 24 hrs or less"), Measure+ $109 a month for 6-hour or $169 for 2-hour delivery of "$13 measurement reports", Essentials $249 ($209 yearly), Scale $349 ($299 yearly); every plan lists "Unlimited users". Add-ons: Instant Estimator $149 ($125 yearly), Roofr Sites (beta) and AI Receptionist at $99 ($85 yearly). "All pricing in USD." In the page's HTML before scripts run, the Measure+ card reads "$109/mo ... or $209/mo billed yearly", and the page's structured data lists only Starter, Essentials and Scale.Source
• HiringCustomer Success Manager (posted September 29, 2026): "Track and understand what each customer has access to versus what they're actively using, and close that gap through coaching, education, and proactive outreach"; "Success in this role is measured by depth, not revenue"; customers "may not be comfortable with technology".Source

Cut three clips from each episode, subtitle them in English and Spanish, post daily, and link each to the related free tool.

It reuses content already paid for and reaches roofers where they spend time.

• Low-quality clips

  Keep a standard hook and length.

• Your websiteSitemap (545 URLs, October 22, 2026): 162 blog posts, 99 masterclasses, 64 podcast episodes, 46 product-blog posts, 33 Roofr of the Month pages, 19 case studies, 16 gated reports (including a 2026 homeowner report and a 2025 state-of-the-industry report), a /wrapped page, 16 supplier-rep pages and partner pages for ABC Supply, SRS Distribution, QXO (including QXO Canada), CertainTeed, DECRA, Verisk and CompanyCam, and event pages for RoofCon, Roofapalooza and a food truck tour.Source
• HiringFive Spanish-language roles posted October 15-16, 2026: Onboarding Manager, Bilingual (Spanish) in Canada and a contract version in Latin America, and Customer Support Specialists, Bilingual (English/Spanish) in Canada and Latin America. "We onboard hundreds of new customers every month across multiple products. Many of them run established roofing businesses but are new to technology." Onboarding is judged on "how much of what a customer set out to use in Roofr they're actually working with day-to-day" and whether customers say onboarding "genuinely helped them".Source

Watch public storm reports, and within 48 hours run ads and emails to roofers in affected areas offering a ready Instant Estimator and AI Receptionist trial. Track sign-ups per storm.

The offer arrives exactly when the problem is most painful.

• Seen as storm chasing

  Speak to roofers, not homeowners.

• Your websiteLead tools: the Instant Estimator gives homeowners "roof estimates based on your real pricing" via links "shared on social media, added to direct mail, posted on trucks or business cards"; Roofr Sites is an AI-built website ("No agencies. No coding."); AI Receptionist gives "24/7 phone coverage", books visits and gives "ballpark quotes", with a demo number unlocked by email.Source
• Your websiteRoofr vs. AccuLynx page: sells "No Seat Minimums" against AccuLynx's "3-seat minimum", "Unlimited Seats - No user caps", "Onboarding Time 1-3 Days (Self-Paced)" and "40% of homeowners hire the first roofer who responds". Comparison pages exist only for AccuLynx, Jobber and JobNimbus. The /comparison hub compares against unnamed "Other roofing softwares" ($40 reports, 24 hrs) and spells "Satisfaction Gaurantee" twice.Source