Fictiv growth playbook

Add a BOM upload (CSV or spreadsheet export from CAD) next to the CAD upload. Match catalogue lines to MISUMI standard and configurable parts automatically, send the custom lines to the instant quote, and return one combined answer with lead times. Lines that cannot be matched go to an Emerging Accounts AE with the file. Every upload becomes a scored lead with the full assembly attached.

A BOM shows the size of the whole programme, not one part, so demand generation can score leads on revenue, not volume. It also turns the "one source" promise into something engineers can use on day one and gives sellers a full-solution opening.

[ ] CSV and spreadsheet upload beside the CAD upload
[ ] Catalogue match for standard and configurable lines
[ ] Custom lines sent to instant quote
[ ] One combined answer with lead times
[ ] Unmatched lines routed to an AE with the file
[ ] BOM size and mix in lead scoring
[ ] "Learn More" in the MISUMI section links to the upload

• Low match rate on messy BOMs

  Show the matches it is sure of and send the rest to a person rather than guessing.

• Two order systems behind one answer

  Start with one combined quote and separate checkouts until the platforms merge.

• Your websiteHomepage (checked October 21, 2026): "How Fictiv works: Upload your CAD file to get instant pricing and DFM feedback"; a new multi-quantity quote compares "up to five quantity tiers in a single quote". An "Introducing MISUMI Americas" section says "One source for your entire BOM" with "30M+ products", "3K+ trusted brands" and "41M+ custom parts delivered"; its only link, "Learn More", goes to the misumi.com homepage.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source
• HiringVP, Territory Sales (posted September 16, 2026) leads about 50 field sellers and must "Lead the shift from transactional, catalog-led selling to value-based, consultative selling" and "sell the entire solution offering — Custom, Configurable, and Standard components — rather than defaulting to the historical standard-catalog motion", reorienting coverage "toward expansion of the installed base" and modelling "the unified MISUMI Americas identity — one team, one customer experience". A Regional Sales Director (posted October 20) carries the same mandate.Source
• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source
• News coverageFreightWaves (January 23, 2026): MISUMI Group made a "$350 million all-cash acquisition of Fictiv in 2025"; Fictiv co-founder Dave Evans became president and CEO of MISUMI Americas and will "unify Misumi Americas and Fictiv into a single unified AI-powered platform" for standard and custom parts.Source

Pick one current figure for each claim with a named source and date, store them in one shared content block, and use that block on every page, ad and sales deck.

Consistent figures build trust with technical buyers and stop sales teams being asked which number is right.

• Figures change after the integration

  Date each number and update them in one place.

• Your websiteNumbers that disagree across fictiv.com: the homepage says "Vetted global manufacturing network across 5 regions", "Regionally diverse sourcing in 4 global regions" and "U.S., China, India, Japan and Mexico", while /misumi lists four (U.S., Mexico, India, China); "41M+ custom parts delivered" and "42M+ Parts manufactured through our network" on the same page; CNC is "manufactured in one day" in the menu and "as fast as 2 days" on the page; the homepage promotes the 2026, 2025 and 2024 State of Manufacturing reports; the MISUMI catalog is "30M+ products" on the homepage and "25M+ parts" on /misumi-company.Source
• Competitor researchRivals' own homepages: Xometry, "a leader in high-precision production part and prototyping manufacturing on demand" with instant quotes; Protolabs, "your custom manufacturing resource from rapid prototyping to end-use production" with an interactive quote "within hours"; SendCutSend, online sheet metal "delivered in just a few days"; Protolabs Network (formerly Hubs) for complex custom parts.See the research Source
• HiringVP, Territory Sales (posted September 16, 2026) leads about 50 field sellers and must "Lead the shift from transactional, catalog-led selling to value-based, consultative selling" and "sell the entire solution offering — Custom, Configurable, and Standard components — rather than defaulting to the historical standard-catalog motion", reorienting coverage "toward expansion of the installed base" and modelling "the unified MISUMI Americas identity — one team, one customer experience". A Regional Sales Director (posted October 20) carries the same mandate.Source

Retire the older report promos, point every slot to the 2026 report, and ask two qualifying questions on download (industry and annual custom-part spend). Route high-scoring downloads to AEs and the rest to a nurture series built from the report's chapters.

One current offer converts better than three, and the extra fields let the AI growth stack score leads from day one.

• Fewer downloads with more fields

  Keep it to two fields and measure opportunities, not downloads.

• Your websiteNumbers that disagree across fictiv.com: the homepage says "Vetted global manufacturing network across 5 regions", "Regionally diverse sourcing in 4 global regions" and "U.S., China, India, Japan and Mexico", while /misumi lists four (U.S., Mexico, India, China); "41M+ custom parts delivered" and "42M+ Parts manufactured through our network" on the same page; CNC is "manufactured in one day" in the menu and "as fast as 2 days" on the page; the homepage promotes the 2026, 2025 and 2024 State of Manufacturing reports; the MISUMI catalog is "30M+ products" on the homepage and "25M+ parts" on /misumi-company.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source
• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source

Set a daily list of quotes above a value or quantity threshold with no order after 48 hours, assign them by region, and have the AE open with DFM help or a better quantity tier from the new multi-quantity quote.

Engineers often stall on one design question; a fast, expert call saves the order and starts a relationship.

• Engineers dislike sales calls

  Lead with an applications engineer offer by email first.

• HiringAccount Executive, Emerging Accounts roles posted for Chicago, the Northeast and the Southeast (October 10) and San Francisco and Seattle (September 4), closing "rapid prototyping, volume scaling, full production, and multi-year manufacturing agreements" through "proactive outbound prospecting"; plus territory AEs for Boston, Florida, Ontario, the Pacific Northwest and Tennessee, and Senior AEs for Key Accounts and Strategic Sales.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source
• Your websiteHomepage (checked October 21, 2026): "How Fictiv works: Upload your CAD file to get instant pricing and DFM feedback"; a new multi-quantity quote compares "up to five quantity tiers in a single quote". An "Introducing MISUMI Americas" section says "One source for your entire BOM" with "30M+ products", "3K+ trusted brands" and "41M+ custom parts delivered"; its only link, "Learn More", goes to the misumi.com homepage.Source

Remove test and iframe pages from the index, redirect the COVID page to the tariff and regional sourcing page, and redirect 2021 reports to the 2026 report.

A cleaner index helps the important pages rank and stops buyers landing on dated pages.

• Iframe pages used by other sites

  Keep them live, just not indexed.

• Your websiteSitemap (checked October 21, 2026): 157 pages, 927 articles, 29 case studies, 76 webinars, 55 teardowns, 23 tools and 67 ebooks; comparison pages against Xometry, Protolabs and SendCutSend; industry pages for aerospace, robotics, semiconductor, eVTOL, climate tech, medical, automotive and consumer products; it still lists /signup-test-js, several /signup-block-iframe pages, /covid-19-supply-chain-solutions and 2021 report pages, all of which return 200.Source
• Your websiteHomepage: "Tariff Turmoil? We've Got You Covered" with "regionally diverse sourcing options, digital traceability"; solutions for prototyping, production, tariff management, Teams, assembly and welding and MRO services; events pages for trade shows such as MD&M West and The Battery Show.Source

Add a "standard and configurable parts" row, the combined platform, regional sourcing and quality figures from the shared block, with the BOM upload as the call to action. Check each rival's current claims and date the page.

Comparison searches are late-stage buyers, and the combined offer is something none of the three can match.

• Out-of-date claims about rivals

  Date each page and review quarterly.

• #2 Use one set of numbers on every page: regions, parts made, catalogue size and CNC lead time

• Your websiteSitemap (checked October 21, 2026): 157 pages, 927 articles, 29 case studies, 76 webinars, 55 teardowns, 23 tools and 67 ebooks; comparison pages against Xometry, Protolabs and SendCutSend; industry pages for aerospace, robotics, semiconductor, eVTOL, climate tech, medical, automotive and consumer products; it still lists /signup-test-js, several /signup-block-iframe pages, /covid-19-supply-chain-solutions and 2021 report pages, all of which return 200.Source
• Competitor researchRivals' own homepages: Xometry, "a leader in high-precision production part and prototyping manufacturing on demand" with instant quotes; Protolabs, "your custom manufacturing resource from rapid prototyping to end-use production" with an interactive quote "within hours"; SendCutSend, online sheet metal "delivered in just a few days"; Protolabs Network (formerly Hubs) for complex custom parts.See the research Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source
• News coverageFreightWaves (January 23, 2026): MISUMI Group made a "$350 million all-cash acquisition of Fictiv in 2025"; Fictiv co-founder Dave Evans became president and CEO of MISUMI Americas and will "unify Misumi Americas and Fictiv into a single unified AI-powered platform" for standard and custom parts.Source

Build a robotics page around the robot BOM (custom structures plus MISUMI motion parts), an account list of robotics companies scored by funding and hiring, and an outbound sequence the AE and the AI SDR share.

Robotics companies buy custom and standard parts together, so they are the best first market for the combined offer.

• Long cycles

  Start with prototype orders to get in.

• HiringVertical sellers: a Senior Enterprise AE, Robotics (Boston) for "robotics OEMs, warehouse automation integrators, and companies building industrial robots, cobots, AMRs/AGVs, and humanoid platforms" sourcing "actuators, end-effectors, structural parts, enclosures" from prototype to bridge production; and a Senior Enterprise AE, Space Technology (Texas) for "satellite communications and aerospace companies", where "Top performers will know where the account is going before the customer issues an RFQ."Source
• Your websiteProof on the site: "See Why 61% of the Fortune 500 Manufacture With Fictiv", "6,000+ Companies served", Honeywell "7x faster development"; case studies include HEBI Robotics, Gecko Robotics, Sphero, BattleBots, the Berkeley Formula Electric team, Heliospace and an AI data center. The aerospace industry page never mentions satellites.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source
• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source

Publish a space technology page with satellite and launch use cases, quality and inspection documentation, the Heliospace case study and a "supplier qualification pack" download that routes to the space AE.

The qualification pack is the asset space engineers need to add a supplier, and the download tells the AE who is preparing an RFQ.

• Export-control questions

  Have legal review what the page claims.

• HiringVertical sellers: a Senior Enterprise AE, Robotics (Boston) for "robotics OEMs, warehouse automation integrators, and companies building industrial robots, cobots, AMRs/AGVs, and humanoid platforms" sourcing "actuators, end-effectors, structural parts, enclosures" from prototype to bridge production; and a Senior Enterprise AE, Space Technology (Texas) for "satellite communications and aerospace companies", where "Top performers will know where the account is going before the customer issues an RFQ."Source
• Your websiteProof on the site: "See Why 61% of the Fortune 500 Manufacture With Fictiv", "6,000+ Companies served", Honeywell "7x faster development"; case studies include HEBI Robotics, Gecko Robotics, Sphero, BattleBots, the Berkeley Formula Electric team, Heliospace and an AI data center. The aerospace industry page never mentions satellites.Source
• Your websiteSitemap (checked October 21, 2026): 157 pages, 927 articles, 29 case studies, 76 webinars, 55 teardowns, 23 tools and 67 ebooks; comparison pages against Xometry, Protolabs and SendCutSend; industry pages for aerospace, robotics, semiconductor, eVTOL, climate tech, medical, automotive and consumer products; it still lists /signup-test-js, several /signup-block-iframe pages, /covid-19-supply-chain-solutions and 2021 report pages, all of which return 200.Source

Track those signals for the target industries, score accounts, and send short emails tied to the signal (for example a DFM guide for a first production run), handing replies to the regional AE.

Timely, specific outreach beats generic sequences, and the AE gets warm replies instead of cold lists.

• Spammy outreach

  Keep volumes low and messages specific.

• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source
• HiringAccount Executive, Emerging Accounts roles posted for Chicago, the Northeast and the Southeast (October 10) and San Francisco and Seattle (September 4), closing "rapid prototyping, volume scaling, full production, and multi-year manufacturing agreements" through "proactive outbound prospecting"; plus territory AEs for Boston, Florida, Ontario, the Pacific Northwest and Tennessee, and Senior AEs for Key Accounts and Strategic Sales.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source

Join MISUMI and Fictiv customer data, list accounts buying only standard or only custom parts, and run a programme for each: a custom-part offer for catalogue buyers, a catalogue offer for Fictiv buyers, with seller targets per territory.

Selling to customers who already trust the company is cheaper than new acquisition and proves the merger's value.

• Data matching across systems

  Start with the top 500 accounts.

• HiringVP, Territory Sales (posted September 16, 2026) leads about 50 field sellers and must "Lead the shift from transactional, catalog-led selling to value-based, consultative selling" and "sell the entire solution offering — Custom, Configurable, and Standard components — rather than defaulting to the historical standard-catalog motion", reorienting coverage "toward expansion of the installed base" and modelling "the unified MISUMI Americas identity — one team, one customer experience". A Regional Sales Director (posted October 20) carries the same mandate.Source
• News coverageFreightWaves (January 23, 2026): MISUMI Group made a "$350 million all-cash acquisition of Fictiv in 2025"; Fictiv co-founder Dave Evans became president and CEO of MISUMI Americas and will "unify Misumi Americas and Fictiv into a single unified AI-powered platform" for standard and custom parts.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source

Define graduation signals (repeat quotes for the same part, higher quantity tiers, injection molding tooling quotes, new team members), alert the regional AE and send a production-planning offer.

Catching the move to production keeps the larger orders in house.

• Too many alerts

  Start with the strongest signal only.

• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source
• HiringAccount Executive, Emerging Accounts roles posted for Chicago, the Northeast and the Southeast (October 10) and San Francisco and Seattle (September 4), closing "rapid prototyping, volume scaling, full production, and multi-year manufacturing agreements" through "proactive outbound prospecting"; plus territory AEs for Boston, Florida, Ontario, the Pacific Northwest and Tennessee, and Senior AEs for Key Accounts and Strategic Sales.Source
• Your websiteHomepage (checked October 21, 2026): "How Fictiv works: Upload your CAD file to get instant pricing and DFM feedback"; a new multi-quantity quote compares "up to five quantity tiers in a single quote". An "Introducing MISUMI Americas" section says "One source for your entire BOM" with "30M+ products", "3K+ trusted brands" and "41M+ custom parts delivered"; its only link, "Learn More", goes to the misumi.com homepage.Source

Share a monthly theme report with demand generation: turn praised themes into proof on landing pages and ads, answer feared themes with content and guarantees, and invite promoters to leave reviews or case studies.

Marketing that answers real objections converts better, and promoters give fresh proof.

• Promoters asked too often

  Ask once a year.

• HiringVoice of the Customer coordinator: owns the Qualtrics survey and ticketing platform, triages "all inbound negative-experience survey responses", tags open-text comments, works with "Customer Service, Product, Online Merchandising, Logistics, Engineering", analyses NPS and CSAT, and follows up with customers "to reduce the risk of customer churn".Source
• Your websiteProof on the site: "See Why 61% of the Fortune 500 Manufacture With Fictiv", "6,000+ Companies served", Honeywell "7x faster development"; case studies include HEBI Robotics, Gecko Robotics, Sphero, BattleBots, the Berkeley Formula Electric team, Heliospace and an AI data center. The aerospace industry page never mentions satellites.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source

Give university teams free accounts with student pricing, training kits and a capstone sponsorship, and track graduates who create business accounts later.

Engineers stick with the tools they learned on, so the programme is a long-term acquisition channel.

• Long payback

  Track early indicators like team orders.

• HiringApplied Content Engineer and Applied Instructional Designer (posted July 28, 2026, updated October 19): build "demonstration systems that highlight real-world use cases (automation cells, jigs/fixtures, motion systems)" with MISUMI components, "training kits ... for university and customer use", "application-driven content (videos, case studies, technical walkthroughs)", and curriculum for "the MISUMI University Program" aligned with ABET.Source
• Your websiteProof on the site: "See Why 61% of the Fortune 500 Manufacture With Fictiv", "6,000+ Companies served", Honeywell "7x faster development"; case studies include HEBI Robotics, Gecko Robotics, Sphero, BattleBots, the Berkeley Formula Electric team, Heliospace and an AI data center. The aerospace industry page never mentions satellites.Source

Build one automation cell, publish its full BOM and sourcing path, film the build, and use clips across the site, ads, trade shows and sales calls.

Engineers trust what they can see working, and the BOM doubles as a template for the BOM upload.

• Takes too long

  Publish progress clips as you build.

• #1 A "drop your whole BOM" upload that quotes the custom parts and matches the standard ones from the MISUMI catalogue

• HiringApplied Content Engineer and Applied Instructional Designer (posted July 28, 2026, updated October 19): build "demonstration systems that highlight real-world use cases (automation cells, jigs/fixtures, motion systems)" with MISUMI components, "training kits ... for university and customer use", "application-driven content (videos, case studies, technical walkthroughs)", and curriculum for "the MISUMI University Program" aligned with ABET.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source
• Your websiteHomepage: "Tariff Turmoil? We've Got You Covered" with "regionally diverse sourcing options, digital traceability"; solutions for prototyping, production, tariff management, Teams, assembly and welding and MRO services; events pages for trade shows such as MD&M West and The Battery Show.Source

Add a sourcing section to the top teardowns: which parts are standard catalogue items, which are custom and how they would be made, with links to quote and the BOM upload.

Teardowns already have an engineering audience; adding sourcing turns readers into quotes.

• Guessing at a product's real suppliers

  Present it as how you would source it, not what the maker did.

• Your websiteSitemap (checked October 21, 2026): 157 pages, 927 articles, 29 case studies, 76 webinars, 55 teardowns, 23 tools and 67 ebooks; comparison pages against Xometry, Protolabs and SendCutSend; industry pages for aerospace, robotics, semiconductor, eVTOL, climate tech, medical, automotive and consumer products; it still lists /signup-test-js, several /signup-block-iframe pages, /covid-19-supply-chain-solutions and 2021 report pages, all of which return 200.Source
• Your websiteFree tools: Materials.AI ("Powered by ChatGPT and the Fictiv database"), an Atlas design assistant, a 3D printing material selector, a "how complex is your part" quiz and 23 tools in the tools library; teardowns of products such as the Nintendo Switch.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source

After each answer, offer to start a quote with the chosen material and process prefilled, or to save the answer by signing up. Score users by what they ask.

The tools catch engineers early; a prefilled quote turns research into a first order.

• Wrong material suggestions

  Keep human DFM review on every quote.

• Your websiteFree tools: Materials.AI ("Powered by ChatGPT and the Fictiv database"), an Atlas design assistant, a 3D printing material selector, a "how complex is your part" quiz and 23 tools in the tools library; teardowns of products such as the Nintendo Switch.Source
• HiringSenior AI Growth Engineer (remote US, posted September 17, 2026): "builds the systems that power customer acquisition at MISUMI Americas", including "AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation", "personalization logic ... driven by audience segments, behavioral signals, and lifecycle stage", models that "score and prioritize acquisition targets", and campaign workflows "spanning acquisition, onboarding, and account graduation" with the Directors of Demand Generation and Lifecycle Marketing.Source
• HiringDirector of Demand Generation (remote US, posted September 4, 2026), reporting to the VP of Growth Marketing and working with the Director of Performance Marketing: "Own lead generation and lead nurturing strategies from first touch to purchase", "Be accountable for lead-to-revenue performance, not just top-of-funnel volume", "Diagnose drop-off points", "Optimize signup-to-SQL and signup-to-first-value rates", and "tailor acquisition strategies by best-fit customer profile, industry, and buying persona".Source

Plan the single account and cart in stages: shared sign-in first, then a combined quote, then one cart and order history. Tell customers what changes and when, and measure combined orders.

One cart makes cross-selling the default rather than a sales effort.

• Migration disrupts orders

  Run both systems in parallel during each stage.

• #1 A "drop your whole BOM" upload that quotes the custom parts and matches the standard ones from the MISUMI catalogue

• News coverageFreightWaves (January 23, 2026): MISUMI Group made a "$350 million all-cash acquisition of Fictiv in 2025"; Fictiv co-founder Dave Evans became president and CEO of MISUMI Americas and will "unify Misumi Americas and Fictiv into a single unified AI-powered platform" for standard and custom parts.Source
• HiringDirector of Product Management (Schaumburg, posted September 4, 2026): owns the roadmap across "catalog platform and search, e-commerce platform experience, supply chain, customer experience, and business systems".Source
• HiringVP, Territory Sales (posted September 16, 2026) leads about 50 field sellers and must "Lead the shift from transactional, catalog-led selling to value-based, consultative selling" and "sell the entire solution offering — Custom, Configurable, and Standard components — rather than defaulting to the historical standard-catalog motion", reorienting coverage "toward expansion of the installed base" and modelling "the unified MISUMI Americas identity — one team, one customer experience". A Regional Sales Director (posted October 20) carries the same mandate.Source
• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source

Add region options to the quote with estimated duty and freight and lead time, and let buyers choose. Use the data in content about how sourcing choices change.

Buyers facing tariff changes want a number, not a message, and no rival shows it this simply.

• Duty estimates wrong

  Show as estimates and keep human review.

• Your websiteHomepage: "Tariff Turmoil? We've Got You Covered" with "regionally diverse sourcing options, digital traceability"; solutions for prototyping, production, tariff management, Teams, assembly and welding and MRO services; events pages for trade shows such as MD&M West and The Battery Show.Source
• Your websiteNumbers that disagree across fictiv.com: the homepage says "Vetted global manufacturing network across 5 regions", "Regionally diverse sourcing in 4 global regions" and "U.S., China, India, Japan and Mexico", while /misumi lists four (U.S., Mexico, India, China); "41M+ custom parts delivered" and "42M+ Parts manufactured through our network" on the same page; CNC is "manufactured in one day" in the menu and "as fast as 2 days" on the page; the homepage promotes the 2026, 2025 and 2024 State of Manufacturing reports; the MISUMI catalog is "30M+ products" on the homepage and "25M+ parts" on /misumi-company.Source
• Competitor researchRivals' own homepages: Xometry, "a leader in high-precision production part and prototyping manufacturing on demand" with instant quotes; Protolabs, "your custom manufacturing resource from rapid prototyping to end-use production" with an interactive quote "within hours"; SendCutSend, online sheet metal "delivered in just a few days"; Protolabs Network (formerly Hubs) for complex custom parts.See the research Source

Publish a short quarterly index of lead times and demand by process and region, with commentary, and keep the yearly report as the deep dive.

A regular index earns press and links and gives sales a reason to call every quarter.

• Data reveals customers

  Aggregate and suppress small groups.

• Your websiteNumbers that disagree across fictiv.com: the homepage says "Vetted global manufacturing network across 5 regions", "Regionally diverse sourcing in 4 global regions" and "U.S., China, India, Japan and Mexico", while /misumi lists four (U.S., Mexico, India, China); "41M+ custom parts delivered" and "42M+ Parts manufactured through our network" on the same page; CNC is "manufactured in one day" in the menu and "as fast as 2 days" on the page; the homepage promotes the 2026, 2025 and 2024 State of Manufacturing reports; the MISUMI catalog is "30M+ products" on the homepage and "25M+ parts" on /misumi-company.Source
• Your websiteProof on the site: "See Why 61% of the Fortune 500 Manufacture With Fictiv", "6,000+ Companies served", Honeywell "7x faster development"; case studies include HEBI Robotics, Gecko Robotics, Sphero, BattleBots, the Berkeley Formula Electric team, Heliospace and an AI data center. The aerospace industry page never mentions satellites.Source
• Your websiteHomepage: "Tariff Turmoil? We've Got You Covered" with "regionally diverse sourcing options, digital traceability"; solutions for prototyping, production, tariff management, Teams, assembly and welding and MRO services; events pages for trade shows such as MD&M West and The Battery Show.Source

Send moved meviy users a welcome sequence with what is better, how to re-upload parts, a direct contact and an offer on the first order; track their first orders.

Migrations lose customers unless someone makes the move easy.

• Users confused by the change

  Explain the change in plain words and offer help.

• Your websiteMISUMI pages on fictiv.com: /misumi says "MISUMI handles the standard and configurable parts. Fictiv handles everything custom"; /misumi-company promises "a single source for off-the-shelf and custom parts" and "One partner for speed, quality, and your full BOM—standard + custom", citing "25M+ parts, 80 sextillion configurations"; /meviy says "meviy is now Fictiv - and you're getting a major upgrade."Source
• News coverageFreightWaves (January 23, 2026): MISUMI Group made a "$350 million all-cash acquisition of Fictiv in 2025"; Fictiv co-founder Dave Evans became president and CEO of MISUMI Americas and will "unify Misumi Americas and Fictiv into a single unified AI-powered platform" for standard and custom parts.Source

Put a QR code to a show-specific quote page at the booth, with an applications engineer on hand to review uploads live, and follow up the same day.

An instant quote turns booth traffic into real projects.

• Weak booth Wi-Fi

  Use phones and mobile upload.

• Your websiteHomepage: "Tariff Turmoil? We've Got You Covered" with "regionally diverse sourcing options, digital traceability"; solutions for prototyping, production, tariff management, Teams, assembly and welding and MRO services; events pages for trade shows such as MD&M West and The Battery Show.Source
• HiringAccount Executive, Emerging Accounts roles posted for Chicago, the Northeast and the Southeast (October 10) and San Francisco and Seattle (September 4), closing "rapid prototyping, volume scaling, full production, and multi-year manufacturing agreements" through "proactive outbound prospecting"; plus territory AEs for Boston, Florida, Ontario, the Pacific Northwest and Tennessee, and Senior AEs for Key Accounts and Strategic Sales.Source