Genesis sells its trucks as 16 separate listings that share the same description, and four of them sit at addresses that name a different colour: the page at /products/gold-glitter-genesis-trucks sells Lavender trucks, and the "lime-green" address sells Gold. A shopper who shares a link, or a search engine reading the address, gets the wrong colour, and the reviews and links each colour earns are split 16 ways. The Trucks collection even lists the Gift Card.
First action
List the 16 colours with their correct photos and pick the default.
How to measure it
Add-to-cart rate on trucks
- Now
- –
- Target
- +25%
- By
- 60 days
Steps
Audit the colours
Match each of the 16 listings to its real colour and photo.
Shop manager 2 hours
Create the product
One trucks product with colour, bushing and hardware choices.
Freelance Shopify developer 1 day
Load the photos
One photo per colour, swapped when the colour is picked.
Shop manager 1 day
Rewrite the description
Specs, fit and a complete-board photo for each colour.
Founder 2 hours
Redirect old addresses
Each old colour address opens the new page with its colour chosen.
Freelance Shopify developer 2 hours
Tidy the collection
Remove the Gift Card and the old listings from Trucks.
Shop manager 30 minutes
Check sales
Compare truck orders for the month before and after.
Founder 1 month
Why it works
Build one "Genesis Trucks" product with three choices: truck colour (the 16 finishes, each with its own photo), bushing colour (14) and hardware (2). Shopify now allows that many combinations on one product. Redirect each old colour address to the new page with that colour preselected, so no link breaks. Write the description once, properly: size, axle and kingpin, weight, what fits which deck, and a photo of each colour on a complete. Take the Gift Card out of the collection.
Comparing colours on one page is easier than opening 16 tabs, and one strong page collects every review and link, so it can rank for "handboard trucks" instead of 16 thin copies competing with each other.
Ready to use
ChecklistTrucks merge checklist
[ ] 16 colours matched to the right photos [ ] One product: colour x bushings x hardware [ ] Description written once, with specs and fit [ ] 301 redirects from every old colour address [ ] Gift Card removed from the Trucks collection [ ] Old listings hidden, not deleted, until redirects are tested
Risks and how to handle them
Old links lose their rankings
Use permanent redirects to the matching colour.
Too many choices on one page
Show colour swatches first and keep bushings as a second step.
Evidence
- Your websiteTrucks are sold as 16 separate listings, one per colour, all carrying the same description ("Genesis trucks are one of a kind. Our custom 3 inch size..."), each with 14 bushing colours and 2 hardware options (448 variants in total). Four web addresses name a different colour from the page: /products/gold-glitter-genesis-trucks is "Lavender Genesis Trucks", /products/lime-green-genesis-trucks-with-levelup-bushings is "Gold Genesis Trucks", /products/purple-genesis-trucks-with-levelup-bushings is "Pink Genesis Trucks" and /products/purple-genesis-trucks-with-levelup-bushings-1 is "Dark Green Genesis Trucks". The Trucks collection also contains the Gift Card.Source
- Your websiteChoosing colours today: the AAA Canadian Maple Complete says "Want a specific color of bushings or wheels? Let me know in the order notes. Otherwise, color will be chef's choice." Other completes offer an "another color please" option followed by an email. Every deck comes in three mold shapes (Mellow, High, Steep) with plain or engraved grip.Source
- Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source