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  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Genesis Handboards
Genesis Handboards logo

growth playbook · Oct 21, 2026

genesishandboards.com (opens in a new tab)

Genesis Handboards growth playbook

Diagnosis

Genesis has a real product edge: wooden, metal-truck handboards built to last, made to order in North Carolina, and a growing second line of fingerboard veneer. Real visitors load the store fast. What holds it back is the shop around the product: trucks split into 16 copies with mixed-up colour addresses, leftovers like "Currently Unnamed Magic", no reviews, no social links, a placeholder blog and policies written for 2020.

This playbook tidies the catalogue and adds reviews first, then builds a complete builder, a Tech Deck upgrade page, a veneer builders' club, trick videos and shop stockists, and bets on a community contest, signature models and skate camps.

Growth Score

5/10

Biggest Opportunity

Be the obvious next step for anyone who outgrows a toy handboard, with a clean catalogue, reviews and trick videos that show the difference.

Biggest Risk

A one-maker business with 10-day build times can stall if demand grows faster than capacity, and without reviews or social proof new buyers have little reason to trust a $130 board.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    One Genesis Trucks page with a colour picker, in place of 16 copies with mixed-up addresses

    List the 16 colours with their correct photos and pick the default.

    High impact First result in 2 weeks
  2. 2

    Clear the leftovers shoppers notice: "Currently Unnamed Magic", "copy-of" addresses and the placeholder blog

    Rename Currently Unnamed Magic today.

    Medium impact First result in 1 week
  3. 3

    Rewrite the shipping and returns pages for today, not for 2020

    Delete the "strange and unusual time" paragraph.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 4Fill-ins · 10Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Genesis sells its trucks as 16 separate listings that share the same description, and four of them sit at addresses that name a different colour: the page at /products/gold-glitter-genesis-trucks sells Lavender trucks, and the "lime-green" address sells Gold. A shopper who shares a link, or a search engine reading the address, gets the wrong colour, and the reviews and links each colour earns are split 16 ways. The Trucks collection even lists the Gift Card.

    High impactLow effort First result in 2 weeks Founder

    First action

    List the 16 colours with their correct photos and pick the default.

    How to measure it

    Add-to-cart rate on trucks

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Audit the colours

      Match each of the 16 listings to its real colour and photo.

      Shop manager 2 hours

    2. 2

      Create the product

      One trucks product with colour, bushing and hardware choices.

      Freelance Shopify developer 1 day

    3. 3

      Load the photos

      One photo per colour, swapped when the colour is picked.

      Shop manager 1 day

    4. 4

      Rewrite the description

      Specs, fit and a complete-board photo for each colour.

      Founder 2 hours

    5. 5

      Redirect old addresses

      Each old colour address opens the new page with its colour chosen.

      Freelance Shopify developer 2 hours

    6. 6

      Tidy the collection

      Remove the Gift Card and the old listings from Trucks.

      Shop manager 30 minutes

    7. 7

      Check sales

      Compare truck orders for the month before and after.

      Founder 1 month

    First result
    2 weeks
    Cost
    $0 to $300 of developer time
    Owner
    Founder

    Smallest test

    Merge three colours first and watch whether truck orders drop or rise.

    Why it works

    Build one "Genesis Trucks" product with three choices: truck colour (the 16 finishes, each with its own photo), bushing colour (14) and hardware (2). Shopify now allows that many combinations on one product. Redirect each old colour address to the new page with that colour preselected, so no link breaks. Write the description once, properly: size, axle and kingpin, weight, what fits which deck, and a photo of each colour on a complete. Take the Gift Card out of the collection.

    Comparing colours on one page is easier than opening 16 tabs, and one strong page collects every review and link, so it can rank for "handboard trucks" instead of 16 thin copies competing with each other.

    Ready to use

    ChecklistTrucks merge checklist

    [ ] 16 colours matched to the right photos
    [ ] One product: colour x bushings x hardware
    [ ] Description written once, with specs and fit
    [ ] 301 redirects from every old colour address
    [ ] Gift Card removed from the Trucks collection
    [ ] Old listings hidden, not deleted, until redirects are tested

    Risks and how to handle them

    • Old links lose their rankings

      Use permanent redirects to the matching colour.

    • Too many choices on one page

      Show colour swatches first and keep bushings as a second step.

    Evidence

    • Your websiteTrucks are sold as 16 separate listings, one per colour, all carrying the same description ("Genesis trucks are one of a kind. Our custom 3 inch size..."), each with 14 bushing colours and 2 hardware options (448 variants in total). Four web addresses name a different colour from the page: /products/gold-glitter-genesis-trucks is "Lavender Genesis Trucks", /products/lime-green-genesis-trucks-with-levelup-bushings is "Gold Genesis Trucks", /products/purple-genesis-trucks-with-levelup-bushings is "Pink Genesis Trucks" and /products/purple-genesis-trucks-with-levelup-bushings-1 is "Dark Green Genesis Trucks". The Trucks collection also contains the Gift Card.Source
    • Your websiteChoosing colours today: the AAA Canadian Maple Complete says "Want a specific color of bushings or wheels? Let me know in the order notes. Otherwise, color will be chef's choice." Other completes offer an "another color please" option followed by an email. Every deck comes in three mold shapes (Mellow, High, Steep) with plain or engraved grip.Source
    • Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source
  • 02

    A $129.99 complete is still titled "Currently Unnamed Magic" though its veneer was named Coffee Tree Magic, two listings live at "copy-of" addresses, two different boards are called Enchanted, the blog shows Shopify's placeholder sentence, and the shipping page sits at /pages/completes. Each is small; together they make a handmade premium brand look unfinished.

    Medium impactLow effort First result in 1 week Shop manager

    First action

    Rename Currently Unnamed Magic today.

    How to measure it

    Catalogue leftovers fixed

    Now
    –
    Target
    All of them
    By
    2 weeks

    Steps

    1. 1

      List leftovers

      Titles, copy-of addresses and duplicate names.

      Shop manager 1 hour

    2. 2

      Rename

      Coffee Tree Magic and the two Enchanted boards.

      Shop manager 1 hour

    3. 3

      Clean addresses

      New handles with redirects from the old ones.

      Shop manager 1 hour

    4. 4

      Move the shipping page

      From /pages/completes to /pages/shipping, with a redirect.

      Shop manager 30 minutes

    5. 5

      Fix the blog

      Hide it, or replace the placeholder with a first post.

      Founder 1 hour

    6. 6

      Recheck monthly

      Look for new copy-of addresses after each launch.

      Shop manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Shop manager

    Smallest test

    Fix the three most visible names this week.

    Why it works

    Rename the complete to Coffee Tree Magic, give the copied listings clean addresses with redirects, settle the Enchanted and Charmed Pink names, move the shipping page to /pages/shipping, and either hide the blog or publish a first real post.

    Buyers paying $120 or more for a board look for signs that a real, careful maker is behind it. Tidy names also help search and shopping assistants match products.

    Risks and how to handle them

    • Breaking shared links

      Shopify can create the redirects when a handle changes.

    Evidence

    • Your websiteLeftovers in the catalogue: a complete is still titled "Currently Unnamed Magic" while its matching veneer was renamed "Coffee Tree Magic Veneer" ("Finally named."); "The All Black with Gray Wheels" lives at /products/copy-of-the-great-mistake-series and the "Ambrosia Maple Deck" at /products/copy-of-wormy-maple-deck; "Charmed Pink Complete" lives at /products/enchanted-complete while another listing is called "Enchanted Complete".Source
    • Your websiteContent: the sitemap has 3 pages and one blog. The "News" blog shows only Shopify's placeholder text ("Include clickable links to your collection pages to give customers an overview of your catalog.") and was last updated in December 2021. The Shipping Information page sits at the address /pages/completes. The assembly guide is thorough and links three YouTube videos.Source
    • Your websiteGift Card in $10, $25 and $50 amounts: "Have someone you know that wants a handboard? We now offer digital gift cards". The store publishes an agents.md file for Shopify's agent shopping, so AI shopping assistants read its product titles and options directly.Source
  • 03

    The shipping policy still opens with "This is a strange and unusual time", and the returns policy says refunds are not accepted at all, with exchanges only for faulty items within 10 days at the buyer's cost. For a made-to-order $130 gift, those are the lines a hesitant buyer reads last.

    Medium impactLow effort First result in 1 month Founder

    First action

    Delete the "strange and unusual time" paragraph.

    How to measure it

    Checkout completion rate

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Rewrite shipping

      Build time, ship times, tracking.

      Founder 1 hour

    2. 2

      Decide the exchange

      Which items can be exchanged and for how long.

      Founder 1 hour

    3. 3

      Rewrite returns

      Plain wording for damaged, faulty and unused items.

      Founder 1 hour

    4. 4

      Show it on products

      One line under the Add to cart button.

      Shop manager 1 hour

    5. 5

      Update the FAQ email reply

      Same wording in replies.

      Founder 30 minutes

    6. 6

      Review

      Exchange requests after 3 months.

      Founder quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Founder

    Smallest test

    Change the opening paragraph today.

    Why it works

    Replace the pandemic line with plain promises: build time (up to 10 business days), ship time by region, tracking. Keep made-to-order boards final sale if needed, but offer a 30-day exchange on unused stock items (trucks, wheels, veneer) and say clearly what happens if something arrives damaged.

    Clear, current policies reduce pre-sale emails and cart doubt, and they cost little when products rarely fail.

    Risks and how to handle them

    • More exchange requests

      Limit it to unused stock items.

    Evidence

    • Your websitePolicies: "Refunds and returns are not accepted. Exchanges are accepted within 10 days of receipt for faulty product", at the buyer's expense. The shipping policy still opens with "This is a strange and unusual time. Shipping delays have increased exponentially". Decks are made to order ("allow us up to 10 business days"); domestic delivery takes 3 to 6 business days and international orders 4 to 6 weeks; the store prices in local currency for about 200 countries and regions.Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
  • 04

    Genesis has 148 products, completes at $120 to $155, and not a single customer review on the site. The homepage claims boards that outlast the toy versions, but no buyer says so.

    High impactLow effort First result in 1 month Shop manager

    First action

    Install the review app and email the last 50 buyers.

    How to measure it

    Reviewed completes

    Now
    –
    Target
    20
    By
    90 days

    Steps

    1. 1

      Install the app

      Free plan first.

      Shop manager 1 hour

    2. 2

      Write the ask

      Photo, trick and how it holds up.

      Founder 1 hour

    3. 3

      Email past buyers

      The last 50 orders.

      Shop manager 1 day

    4. 4

      Automate

      14 days after delivery.

      Shop manager 1 hour

    5. 5

      Show stars

      On product and collection pages.

      Freelance Shopify developer 2 hours

    6. 6

      Reply to every review

      Thank and answer questions.

      Founder weekly

    First result
    1 month
    Cost
    $0 to $15 a month
    Owner
    Shop manager

    Smallest test

    Email ten recent buyers by hand this week.

    Why it works

    Install a review app (Shopify's free one or Judge.me), email buyers 14 days after delivery asking for a photo of their board and a line on how it rides, and show stars on collection pages. Import reviews from past emails or messages where customers agree.

    Reviews are the main proof for a small maker at a premium price, and photos of real boards show the wood better than studio shots.

    Risks and how to handle them

    • Few replies

      Offer a free sticker pack or grip for a photo review.

    Evidence

    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
    • Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source
    • Google PageSpeedMobile score 51 (desktop 78); in Google's phone test the main image takes 25.0s to appear. The homepage downloads 5.1 MB in 220 requests, and 3.1 MB of that is web fonts. Real visitors are fine: Chrome UX Report data shows LCP 1.06s, INP 87ms and CLS 0, which pass Google's Core Web Vitals.Source
  • 05

    Genesis sends from Google Workspace with SPF and DKIM but no DMARC record. Gmail and Yahoo already require DMARC from bulk senders, and without it anyone can send mail that looks like it comes from the shop.

    Low impactLow effort First result in 1 month Founder

    First action

    Add the DMARC record at the DNS host.

    How to measure it

    DMARC at quarantine

    Now
    –
    Target
    Done
    By
    60 days

    Steps

    1. 1

      Add the record

      p=none with a reporting address.

      Founder 15 minutes

    2. 2

      Read reports

      Weekly for a month.

      Founder 1 month

    3. 3

      Fix senders

      Make sure Shopify mail passes.

      Founder 1 hour

    4. 4

      Tighten

      Move to quarantine.

      Founder 15 minutes

    5. 5

      Test

      Send a test order email to Gmail.

      Founder 15 minutes

    6. 6

      Note it

      Write down the setting for later.

      Founder 15 minutes

    First result
    1 month
    Cost
    $0
    Owner
    Founder

    Smallest test

    Publish p=none today.

    Why it works

    Publish DMARC with p=none and reports to a mailbox, check the reports for a month, then move to quarantine.

    It protects the shop's name and keeps order and shipping emails out of spam.

    Risks and how to handle them

    • Blocking real mail

      Stay at p=none until reports are clean.

    Evidence

    • DNS checkgenesishandboards.com sends email through Google Workspace with SPF (~all) and DKIM, but publishes no DMARC record.Source
  • 06

    Real visitors load the site quickly today (it passes Core Web Vitals), but the homepage weighs 5.1 MB and 3.1 MB of it is fonts. For the international buyers Genesis ships to, and for anyone on a phone plan, that is slow and costly.

    Medium impactLow effort First result in 1 week Freelance Shopify developer

    First action

    List the font files the theme loads.

    How to measure it

    Homepage size

    Now
    –
    Target
    Under 2.5 MB
    By
    30 days

    Steps

    1. 1

      List fonts

      Files and weights in use.

      Freelance Shopify developer 1 hour

    2. 2

      Pick one

      Heading font only.

      Founder 30 minutes

    3. 3

      Change theme settings

      System font for body.

      Freelance Shopify developer 1 hour

    4. 4

      Trim weights

      Only those used.

      Freelance Shopify developer 1 hour

    5. 5

      Retest

      PageSpeed mobile.

      Freelance Shopify developer 15 minutes

    6. 6

      Check look

      On phone and desktop.

      Founder 30 minutes

    First result
    1 week
    Cost
    $0 to $100
    Owner
    Freelance Shopify developer

    Smallest test

    Switch body text to the system font in the theme editor.

    Why it works

    Keep one display font for headings, use the system font for body text, and load only the weights in use. Recheck the PageSpeed report.

    A lighter store loads faster abroad and on weak connections without changing the look.

    Risks and how to handle them

    • Look changes

      Preview before publishing.

    Evidence

    • Google PageSpeedMobile score 51 (desktop 78); in Google's phone test the main image takes 25.0s to appear. The homepage downloads 5.1 MB in 220 requests, and 3.1 MB of that is web fonts. Real visitors are fine: Chrome UX Report data shows LCP 1.06s, INP 87ms and CLS 0, which pass Google's Core Web Vitals.Source
    • Your websitePolicies: "Refunds and returns are not accepted. Exchanges are accepted within 10 days of receipt for faulty product", at the buyer's expense. The shipping policy still opens with "This is a strange and unusual time. Shipping delays have increased exponentially". Decks are made to order ("allow us up to 10 business days"); domestic delivery takes 3 to 6 business days and international orders 4 to 6 weeks; the store prices in local currency for about 200 countries and regions.Source

This quarter 9

The core plays for the next three months.

  • 07

    Customers who want specific bushings or wheels are told to write it in the order notes or pick "another color please" and wait for an email, otherwise it is "chef's choice". Teak Tuning, a fingerboard rival, offers a "Build Your Own Complete" path.

    High impactMedium effort First result in 2 months Freelance Shopify developer

    First action

    Sketch the five steps of the builder.

    How to measure it

    Average order value

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Map options

      Decks, trucks, bushings, wheels, grip.

      Founder 1 week

    2. 2

      Pick a tool

      A bundle or product-options app.

      Freelance Shopify developer 1 week

    3. 3

      Build it

      With price and preview.

      Freelance Shopify developer 1 month

    4. 4

      Photograph parts

      Clean shots for layering.

      Part-time content creator 2 weeks

    5. 5

      Launch

      Link from Completes.

      Shop manager 1 day

    6. 6

      Measure

      Order value and emails saved.

      Founder monthly

    First result
    2 months
    Cost
    $500 to $1,500
    Owner
    Freelance Shopify developer

    Smallest test

    Offer a three-step builder for one deck first.

    Why it works

    Make a builder: pick a deck (wood and mold), truck colour, bushings, wheels and grip, with a live price and a picture that updates. Save the build to the order so no email is needed.

    Choosing every part is half the fun, and it removes back-and-forth emails while raising order value.

    Risks and how to handle them

    • Preview looks wrong

      Use photos of real combinations.

    Evidence

    • Your websiteChoosing colours today: the AAA Canadian Maple Complete says "Want a specific color of bushings or wheels? Let me know in the order notes. Otherwise, color will be chef's choice." Other completes offer an "another color please" option followed by an email. Every deck comes in three mold shapes (Mellow, High, Steep) with plain or engraved grip.Source
    • Competitor researchTeak Tuning (fingerboards, New York, since 2014): "to provide a wide selection of high quality and low priced fingerboard products"; the homepage offers "Free US Shipping on Orders over $50", setups, starter sets and a "Build Your Own Complete" path.Source
    • Your websiteTrucks are sold as 16 separate listings, one per colour, all carrying the same description ("Genesis trucks are one of a kind. Our custom 3 inch size..."), each with 14 bushing colours and 2 hardware options (448 variants in total). Four web addresses name a different colour from the page: /products/gold-glitter-genesis-trucks is "Lavender Genesis Trucks", /products/lime-green-genesis-trucks-with-levelup-bushings is "Gold Genesis Trucks", /products/purple-genesis-trucks-with-levelup-bushings is "Pink Genesis Trucks" and /products/purple-genesis-trucks-with-levelup-bushings-1 is "Dark Green Genesis Trucks". The Trucks collection also contains the Gift Card.Source
  • 08

    Spin Master sells the Tech Deck Handboard, a 27.6cm toy with die-cast trucks and skate-brand graphics. Genesis's own homepage says "this is not a toy" and "stop breaking your handboard". Parents of kids who wore one out are searching for the next step.

    High impactLow effort First result in 2 months Founder

    First action

    Measure a Tech Deck Handboard against a Genesis complete.

    How to measure it

    Orders from the comparison page

    Now
    –
    Target
    15 a month
    By
    2 quarters

    Steps

    1. 1

      Gather facts

      Sizes and parts of both.

      Founder 1 week

    2. 2

      Write the page

      Fair, with photos.

      Founder 1 week

    3. 3

      Film the difference

      One short video.

      Part-time content creator 1 week

    4. 4

      Pick a starter

      Recommended complete.

      Founder 1 day

    5. 5

      Publish

      Linked from the homepage.

      Shop manager 1 day

    6. 6

      Track

      Search Console and orders.

      Shop manager monthly

    First result
    2 months
    Cost
    Staff time only
    Owner
    Founder

    Smallest test

    Post the comparison video first.

    Why it works

    Publish an honest comparison: size, deck material, trucks, wheels, bearings, how long they last and price, with a starter complete recommendation and a video of the difference.

    People searching for a handboard upgrade are ready to buy, and Genesis is one of the few makers of an adult-size wood and metal handboard.

    Risks and how to handle them

    • Trademark use

      Use the name only to describe, never in the logo or as an endorsement.

    Evidence

    • Competitor researchTech Deck Handboard (Spin Master), as sold by Rollersnakes: "With 9 times the size of a regular fingerboard... use your hands to perform insane stunts", 27.6cm long and 13.9cm wide, die-cast trucks, with graphics from Toy Machine, Element, April and Real.Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
  • 09

    Genesis has quietly built a second business: 42 veneer products for people who press their own fingerboards, up to a $200 Master Builders Pack, with new glow and colour-changing veneers added in October. Builders buy again and again.

    High impactMedium effort First result in 2 months Founder

    First action

    Email recent veneer buyers about a monthly box.

    How to measure it

    Monthly veneer subscribers

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Design the box

      Mix and price.

      Founder 1 week

    2. 2

      Add subscriptions

      Shopify subscription app.

      Freelance Shopify developer 1 week

    3. 3

      Build the gallery

      Photo submission page.

      Shop manager 1 week

    4. 4

      Invite buyers

      Past veneer customers.

      Shop manager 1 day

    5. 5

      Feature builders

      Monthly spotlight.

      Part-time content creator monthly

    6. 6

      Measure

      Subscribers and churn.

      Founder monthly

    First result
    2 months
    Cost
    App fees
    Owner
    Founder

    Smallest test

    Sell 20 boxes as a one-off drop.

    Why it works

    Offer a monthly veneer box (a mix including one new or rare wood), a builders' discount on larger packs, and a gallery where builders submit photos of boards made with Genesis veneer.

    Repeat buyers are cheaper to keep than new buyers are to find, and a gallery gives builders a reason to tag the shop.

    Risks and how to handle them

    • Supply of rare woods

      Rotate what is in stock.

    Evidence

    • Your websiteFingerboard Veneer: 42 products for people who press their own boards, from $7 packs of 25 pieces ("Makes 5 boards") to the $200 Master Builders Pack (500 pieces) and a $180 pack of 1,000 pieces. Pre-cut veneer measures 2 by 4.5 inches. Four glow-in-the-dark veneers were added on October 18, 2026, and colour-changing "Magic" veneers are a recurring line.Source
    • Competitor researchTeak Tuning (fingerboards, New York, since 2014): "to provide a wide selection of high quality and low priced fingerboard products"; the homepage offers "Free US Shipping on Orders over $50", setups, starter sets and a "Build Your Own Complete" path.Source
    • Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source
  • 10

    Genesis already sells blemished completes at $90 to $115 in a collection called Pre Assembled at /collections/on-sale, and several are sold out. Seconds are a strong reason to join an email list.

    Medium impactLow effort First result in 1 month Shop manager

    First action

    Rename the collection and write the flaw notes.

    How to measure it

    New subscribers

    Now
    –
    Target
    +100 a month
    By
    2 quarters

    Steps

    1. 1

      Rename

      Seconds, with a clear address.

      Shop manager 30 minutes

    2. 2

      Photograph flaws

      Close-ups.

      Shop manager 1 hour

    3. 3

      Set the schedule

      First Friday each month.

      Founder 15 minutes

    4. 4

      Email the list

      A day early.

      Shop manager monthly

    5. 5

      Promote signup

      On the homepage.

      Shop manager 1 hour

    6. 6

      Review

      Sell-through.

      Founder monthly

    First result
    1 month
    Cost
    $0
    Owner
    Shop manager

    Smallest test

    Run one drop next month.

    Why it works

    Rename the collection "Seconds", explain each flaw with a photo, release seconds once a month, and email the list a day early.

    Price-sensitive buyers get a way in, and the list grows with people who later buy full price.

    Risks and how to handle them

    • Cannibalizing full price

      Keep quantities small.

    Evidence

    • Your websiteThe "Pre Assembled" collection (its address is /collections/on-sale) holds 11 blemished completes at $90 to $114.99, described as "Imperfect wheels", "Old boxy shape" or "Mellow mold with imperfect engraving"; several are already sold out.Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
  • 11

    Some of the most distinctive completes, such as Sappy Walnut, Golden Eucalyptus and All Mixed Up Walnut, have every option sold out, and there is no way to ask for a restock alert.

    Medium impactLow effort First result in 1 month Shop manager

    First action

    Install a back-in-stock app.

    How to measure it

    Orders from alerts

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Install

      Free plan.

      Shop manager 1 hour

    2. 2

      Enable

      On sold-out items.

      Shop manager 1 hour

    3. 3

      Read demand

      Requests by wood.

      Founder monthly

    4. 4

      Plan pressing

      Most-requested first.

      Founder monthly

    5. 5

      Alert

      On restock.

      Shop manager ongoing

    6. 6

      Measure

      Alert-to-order rate.

      Shop manager quarterly

    First result
    1 month
    Cost
    $0 to $10 a month
    Owner
    Shop manager

    Smallest test

    Add the button to three sold-out boards.

    Why it works

    Add a "notify me" button, see which woods get the most requests, and use the numbers to decide what to press next.

    It saves sales that are lost today and turns waiting lists into launch-day orders.

    Risks and how to handle them

    • Rare woods never return

      Offer the closest match.

    Evidence

    • Your websiteStock: the all-products filter shows 132 in stock and 19 out of stock. Several wood completes have every option sold out, including Sappy Walnut (24 options), All Mixed Up Walnut (16), Golden Eucalyptus (12) and Bookmatch Walnut. There is no back-in-stock signup on those pages.Source
  • 12

    Genesis's own description says handboards are useful for learning skateboard tricks without getting injured, and the assembly guide already links YouTube videos. Yet the homepage links to no social account.

    High impactMedium effort First result in 1 quarter Part time content creator

    First action

    Film the first three tricks.

    How to measure it

    Orders from social

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      Set up accounts

      And link them in the footer.

      Shop manager 1 hour

    2. 2

      Plan tricks

      12 weeks of tutorials.

      Part-time content creator 1 week

    3. 3

      Film weekly

      Phone and good light.

      Part-time content creator weekly

    4. 4

      Post

      Three platforms.

      Part-time content creator weekly

    5. 5

      Link products

      In captions.

      Shop manager weekly

    6. 6

      Review

      What gets saved and shared.

      Founder monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Part time content creator

    Smallest test

    Post three tutorials and compare views.

    Why it works

    Film one trick a week (ollie, kickflip, shove-it) on a handboard next to the same trick on a skateboard, post to YouTube Shorts, Instagram and TikTok, and link each video to the board used.

    Skaters search for trick tutorials constantly, and showing the trick on a Genesis is the best demonstration of the product.

    Risks and how to handle them

    • Time cost

      Batch-film a month at once.

    Evidence

    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
    • Your websiteContent: the sitemap has 3 pages and one blog. The "News" blog shows only Shopify's placeholder text ("Include clickable links to your collection pages to give customers an overview of your catalog.") and was last updated in December 2021. The Shipping Information page sits at the address /pages/completes. The assembly guide is thorough and links three YouTube videos.Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
  • 13

    Genesis sells only online, while handboards are an impulse buy for anyone standing in a skate shop. Tech Deck handboards are sold by skate retailers such as Rollersnakes.

    Medium impactMedium effort First result in 2 quarters Founder

    First action

    List 20 skate shops that sell fingerboards.

    How to measure it

    Stockists

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Set wholesale price

      Keep margin on made-to-order decks.

      Founder 1 week

    2. 2

      Build the kit

      Display and demo board.

      Founder 2 weeks

    3. 3

      List shops

      20 to start.

      Shop manager 1 week

    4. 4

      Pitch

      Email and visits.

      Founder 1 month

    5. 5

      Support

      Restock alerts.

      Shop manager ongoing

    6. 6

      Add a stockist page

      On the site.

      Shop manager 1 day

    First result
    2 quarters
    Cost
    Kit costs
    Owner
    Founder

    Smallest test

    Place a kit in one local shop.

    Why it works

    Offer independent skate shops a starter kit: six completes, a demo board on a mat and a small display, at a wholesale price. Start with shops near North Carolina, then reach out by email to shops that stock fingerboards.

    Shops reach people who never search for handboards, and a demo board sells itself.

    Risks and how to handle them

    • Build capacity

      Limit shops until build times hold.

    Evidence

    • Competitor researchTech Deck Handboard (Spin Master), as sold by Rollersnakes: "With 9 times the size of a regular fingerboard... use your hands to perform insane stunts", 27.6cm long and 13.9cm wide, die-cast trucks, with graphics from Toy Machine, Element, April and Real.Source
    • Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source
    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
  • 14

    Genesis sells digital gift cards from $10 to $50 ("Have someone you know that wants a handboard?"), and completes arrive in a black and gold box, which makes them giftable. Nothing on the site speaks to the person buying for someone else.

    Medium impactLow effort First result in 1 month Shop manager

    First action

    Add a $100 gift card amount.

    How to measure it

    Gift card sales

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Write the guide

      Three budgets.

      Shop manager 1 day

    2. 2

      Add amounts

      $100 card.

      Shop manager 15 minutes

    3. 3

      Printable card

      PDF design.

      Part-time content creator 1 day

    4. 4

      Order-by dates

      Based on build time.

      Founder 1 hour

    5. 5

      Email the list

      Before peak seasons.

      Shop manager seasonal

    6. 6

      Measure

      Gift card and guide sales.

      Shop manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Shop manager

    Smallest test

    Publish the guide page.

    Why it works

    Publish a guide by budget (under $30, under $70, the full complete), add a printable gift card and a $100 amount, and say the order date needed for delivery before birthdays and holidays given the 10-day build time.

    Gift buyers need help choosing and reassurance on timing; the box already does the rest.

    Risks and how to handle them

    • Missed delivery dates

      Show build and ship time on each page.

    Evidence

    • Your websiteGift Card in $10, $25 and $50 amounts: "Have someone you know that wants a handboard? We now offer digital gift cards". The store publishes an agents.md file for Shopify's agent shopping, so AI shopping assistants read its product titles and options directly.Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
    • Your websitePolicies: "Refunds and returns are not accepted. Exchanges are accepted within 10 days of receipt for faulty product", at the buyer's expense. The shipping policy still opens with "This is a strange and unusual time. Shipping delays have increased exponentially". Decks are made to order ("allow us up to 10 business days"); domestic delivery takes 3 to 6 business days and international orders 4 to 6 weeks; the store prices in local currency for about 200 countries and regions.Source
  • 15

    Genesis already prices in about 200 currencies, but international delivery takes 4 to 6 weeks and the policy warns that "some countries require customs fees". Surprise charges are a common reason for refused parcels and bad reviews.

    Medium impactMedium effort First result in 2 months Founder

    First action

    Pull orders by country for the last year.

    How to measure it

    International orders

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Find top countries

      Order data.

      Founder 1 hour

    2. 2

      Check duties options

      Shopify Markets settings.

      Freelance Shopify developer 1 day

    3. 3

      Turn on

      For top countries.

      Freelance Shopify developer 1 day

    4. 4

      Write lines

      Delivery time per country.

      Shop manager 1 hour

    5. 5

      Test checkout

      From each country.

      Freelance Shopify developer 1 day

    6. 6

      Review

      Refused parcels.

      Founder quarterly

    First result
    2 months
    Cost
    Possible app or fee costs
    Owner
    Founder

    Smallest test

    Turn it on for one country.

    Why it works

    Look at the top five countries by orders, turn on Shopify's duties and import taxes at checkout for them, and add one shipping line per country on product pages.

    Buyers abroad commit when the total is known, and fewer parcels come back.

    Risks and how to handle them

    • Higher shown totals

      Show them only where duties apply.

    Evidence

    • Your websitePolicies: "Refunds and returns are not accepted. Exchanges are accepted within 10 days of receipt for faulty product", at the buyer's expense. The shipping policy still opens with "This is a strange and unusual time. Shipping delays have increased exponentially". Decks are made to order ("allow us up to 10 business days"); domestic delivery takes 3 to 6 business days and international orders 4 to 6 weeks; the store prices in local currency for about 200 countries and regions.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Handboarding is a small, tight community, and Genesis has no place where it gathers. A video contest gives people a reason to film with Genesis boards and share.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Write the rules for the first month.

    How to measure it

    Monthly entries

    Now
    –
    Target
    100
    By
    3 quarters

    Steps

    1. 1

      Write rules

      Tags, judging, prizes.

      Founder 1 week

    2. 2

      Build the page

      Entries and winners.

      Shop manager 1 week

    3. 3

      Seed it

      Invite known handboarders.

      Part-time content creator 2 weeks

    4. 4

      Run monthly

      New trick each month.

      Part-time content creator monthly

    5. 5

      Crown a champion

      Signature deck.

      Founder 1 quarter

    6. 6

      Measure

      Entries and orders.

      Founder monthly

    First result
    3 quarters
    Cost
    Prizes
    Owner
    Founder

    Smallest test

    Run one month with a free deck as prize.

    Why it works

    Run a monthly trick challenge: entrants post a video with a tag, the community votes, and the season winner gets a signature deck. Show entries on a contest page.

    Contests create a stream of videos from customers, which is more convincing than ads and costs a few boards.

    Risks and how to handle them

    • Low entries early

      Start with a simple trick and small prizes.

    Evidence

    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
    • Your websiteHomepage: "With metal trucks, LevelUp Pro bushings, urethane wheels, and real wood decks that come in adult size, genesis handboards are elegant, epic, and tough... Stop breaking your handboard. Wear it out. Because, this is not a toy. It's a genesis." A banner offers "20% off all handboard products". Completes "come in the exclusive black and gold genesis box and are shipped unassembled with tools"; assembly is offered by email. There is an email signup, but no customer reviews anywhere on the site and no links to social accounts.Source
    • Your websiteFingerboard Veneer: 42 products for people who press their own boards, from $7 packs of 25 pieces ("Makes 5 boards") to the $200 Master Builders Pack (500 pieces) and a $180 pack of 1,000 pieces. Pre-cut veneer measures 2 by 4.5 inches. Four glow-in-the-dark veneers were added on October 18, 2026, and colour-changing "Magic" veneers are a recurring line.Source
  • 17

    Genesis presses its own decks in North Carolina and already engraves designs (Mr. Mustachios, Sacred Geometry). Signature models give creators a reason to promote Genesis to their audiences.

    Medium impactHigh effort First result in 4 quarters Founder

    First action

    List ten handboard and fingerboard creators.

    How to measure it

    Units per signature run

    Now
    –
    Target
    100
    By
    4 quarters

    Steps

    1. 1

      Shortlist creators

      Ten names.

      Founder 2 weeks

    2. 2

      Set terms

      Royalty and run size.

      Founder 2 weeks

    3. 3

      Design

      With the creator.

      Founder 1 month

    4. 4

      Produce

      Limited run.

      Founder 1 month

    5. 5

      Launch

      Creator video.

      Part-time content creator 1 week

    6. 6

      Review

      Sales and new customers.

      Founder 1 quarter

    First result
    4 quarters
    Cost
    Royalties and design time
    Owner
    Founder

    Smallest test

    Pitch one creator.

    Why it works

    Sign two creators a year for a limited signature deck with their design and a royalty per sale, launched with their video.

    Each creator brings an audience, and limited runs sell out.

    Risks and how to handle them

    • Unsold stock

      Make to order with a pre-order window.

    Evidence

    • Your websiteLeftovers in the catalogue: a complete is still titled "Currently Unnamed Magic" while its matching veneer was renamed "Coffee Tree Magic Veneer" ("Finally named."); "The All Black with Gray Wheels" lives at /products/copy-of-the-great-mistake-series and the "Ambrosia Maple Deck" at /products/copy-of-wormy-maple-deck; "Charmed Pink Complete" lives at /products/enchanted-complete while another listing is called "Enchanted Complete".Source
    • Your websiteChoosing colours today: the AAA Canadian Maple Complete says "Want a specific color of bushings or wheels? Let me know in the order notes. Otherwise, color will be chef's choice." Other completes offer an "another color please" option followed by an email. Every deck comes in three mold shapes (Mellow, High, Steep) with plain or engraved grip.Source
    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
  • 18

    Genesis says handboards help people learn skateboard tricks without getting injured. Skate camps and park lessons teach beginners every week and need a safe way to show foot positions.

    Medium impactMedium effort First result in 3 quarters Founder

    First action

    Contact five skate camps.

    How to measure it

    Class sets

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Design the set

      Ten boards and a case.

      Founder 1 month

    2. 2

      Write the card

      Foot position drills.

      Founder 1 week

    3. 3

      List camps

      Regional first.

      Shop manager 2 weeks

    4. 4

      Pitch

      Email and calls.

      Founder 1 month

    5. 5

      Collect quotes

      And photos.

      Shop manager ongoing

    6. 6

      Review

      Reorders.

      Founder yearly

    First result
    3 quarters
    Cost
    Set costs
    Owner
    Founder

    Smallest test

    Lend one set to one camp.

    Why it works

    Offer class sets (ten boards in a case) to camps and park programs at a discount, with a short coaching card, and ask coaches for a quote and photos.

    One coach can put Genesis in front of dozens of families each season.

    Risks and how to handle them

    • Safety claims

      Say "practice", not "prevents injury".

    Evidence

    • Your websiteHomepage description for search results: "Professional Wood Handboards. AAA Canadian Maple decks, urethane dual bearing wheels, aluminum trucks and LevelUp bushings. Genesis is a scaled down skateboard for your hands! Handboards are useful for learning skateboard tricks without getting injured". The decks are "handmade in the incredible mountains of North Carolina, USA".Source
    • Your websiteThe store lists 148 products in 7 collections (Completes 45, Fingerboard Veneer 42, Decks 23, Genesis Signature Trucks 17, Wheels 11, Pre Assembled 11, Accessories 7), priced from $4 to $200 with a median of $64.99. Completes sell for $119.99 to $154.99; decks for $29.99 to $64.99; trucks for $59.99 to $64.99.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Genesis already engraves decks and grip. Skate shops, brands and crews would buy small runs of boards with their logo as gifts or merchandise.

    Medium impactLow effort First result in 1 quarter Founder

    First action

    Make one sample with a local shop's logo.

    How to measure it

    Custom runs

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Set pricing

      From ten boards.

      Founder 1 week

    2. 2

      Make samples

      Two logos.

      Founder 1 week

    3. 3

      Build the form

      Quote request page.

      Shop manager 1 day

    4. 4

      Pitch

      Local shops and crews.

      Founder 1 month

    5. 5

      Deliver

      Within the build time.

      Founder ongoing

    6. 6

      Review

      Margin per run.

      Founder quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Founder

    Smallest test

    Offer it to one shop.

    Why it works

    Offer custom engraving from ten boards, with a quote form and examples.

    Small custom runs carry a higher margin and spread the brand to new audiences.

    Risks and how to handle them

    • Logo rights

      Engrave only logos the buyer owns.

    Evidence

    • Your websiteLeftovers in the catalogue: a complete is still titled "Currently Unnamed Magic" while its matching veneer was renamed "Coffee Tree Magic Veneer" ("Finally named."); "The All Black with Gray Wheels" lives at /products/copy-of-the-great-mistake-series and the "Ambrosia Maple Deck" at /products/copy-of-wormy-maple-deck; "Charmed Pink Complete" lives at /products/enchanted-complete while another listing is called "Enchanted Complete".Source
    • Your websiteChoosing colours today: the AAA Canadian Maple Complete says "Want a specific color of bushings or wheels? Let me know in the order notes. Otherwise, color will be chef's choice." Other completes offer an "another color please" option followed by an email. Every deck comes in three mold shapes (Mellow, High, Steep) with plain or engraved grip.Source
  • 20

    Genesis writes small wood stories already: Ambrosia maple gets its colour from "a worm burrowing through the tree". Rare woods are a reason to collect.

    Medium impactLow effort First result in 1 month Part time content creator

    First action

    Write the first story on Ambrosia maple.

    How to measure it

    Repeat purchase rate

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Pick woods

      Six months.

      Founder 1 day

    2. 2

      Write stories

      Short.

      Part-time content creator monthly

    3. 3

      Film grain

      Close-ups.

      Part-time content creator monthly

    4. 4

      Print cards

      For boxes.

      Shop manager 1 week

    5. 5

      Email

      Monthly.

      Shop manager monthly

    6. 6

      Measure

      Opens and repeat buyers.

      Founder quarterly

    First result
    1 month
    Cost
    Printing
    Owner
    Part time content creator

    Smallest test

    Publish one story.

    Why it works

    Feature one wood a month with its origin, grain and a short video, and include a small story card in each box.

    Stories make boards collectible and give the email list something to read besides sales.

    Risks and how to handle them

    • Time cost

      Keep it to 150 words.

    Evidence

    • Your websiteLeftovers in the catalogue: a complete is still titled "Currently Unnamed Magic" while its matching veneer was renamed "Coffee Tree Magic Veneer" ("Finally named."); "The All Black with Gray Wheels" lives at /products/copy-of-the-great-mistake-series and the "Ambrosia Maple Deck" at /products/copy-of-wormy-maple-deck; "Charmed Pink Complete" lives at /products/enchanted-complete while another listing is called "Enchanted Complete".Source
    • Your websiteFingerboard Veneer: 42 products for people who press their own boards, from $7 packs of 25 pieces ("Makes 5 boards") to the $200 Master Builders Pack (500 pieces) and a $180 pack of 1,000 pieces. Pre-cut veneer measures 2 by 4.5 inches. Four glow-in-the-dark veneers were added on October 18, 2026, and colour-changing "Magic" veneers are a recurring line.Source
    • Your websiteStock: the all-products filter shows 132 in stock and 19 out of stock. Several wood completes have every option sold out, including Sappy Walnut (24 options), All Mixed Up Walnut (16), Golden Eucalyptus (12) and Bookmatch Walnut. There is no back-in-stock signup on those pages.Source
  • 21

    The store publishes an agents.md file for Shopify's agent shopping, so assistants read product titles and options directly. Mixed-up colour names, "copy-of" addresses and colours left in order notes confuse them.

    Medium impactLow effort First result in 1 month Freelance Shopify developer

    First action

    Ask an assistant for three Genesis products and check the answers.

    How to measure it

    Test queries answered correctly

    Now
    –
    Target
    9 of 10
    By
    1 quarter

    Steps

    1. 1

      Write test queries

      Ten typical asks.

      Shop manager 1 hour

    2. 2

      Run them

      In two assistants.

      Shop manager 1 hour

    3. 3

      Fix data

      Titles, options, specs.

      Shop manager 1 week

    4. 4

      Add specs

      One line per product.

      Shop manager 1 week

    5. 5

      Retest

      Same queries.

      Shop manager 1 hour

    6. 6

      Repeat

      Each quarter.

      Shop manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Freelance Shopify developer

    Smallest test

    Run the ten test queries.

    Why it works

    After the trucks merge and the clean-up, check that each product has a clear title, colour and wood options, and a short spec line (size, materials, build time). Ask an assistant to find "a walnut handboard with teal wheels" and see what it returns.

    Assistants recommend what they can understand; tidy data is a free channel.

    Risks and how to handle them

    • Changing assistants

      Keep data plain and complete.

    Evidence

    • Your websiteGift Card in $10, $25 and $50 amounts: "Have someone you know that wants a handboard? We now offer digital gift cards". The store publishes an agents.md file for Shopify's agent shopping, so AI shopping assistants read its product titles and options directly.Source
    • Your websiteTrucks are sold as 16 separate listings, one per colour, all carrying the same description ("Genesis trucks are one of a kind. Our custom 3 inch size..."), each with 14 bushing colours and 2 hardware options (448 variants in total). Four web addresses name a different colour from the page: /products/gold-glitter-genesis-trucks is "Lavender Genesis Trucks", /products/lime-green-genesis-trucks-with-levelup-bushings is "Gold Genesis Trucks", /products/purple-genesis-trucks-with-levelup-bushings is "Pink Genesis Trucks" and /products/purple-genesis-trucks-with-levelup-bushings-1 is "Dark Green Genesis Trucks". The Trucks collection also contains the Gift Card.Source
    • Your websiteLeftovers in the catalogue: a complete is still titled "Currently Unnamed Magic" while its matching veneer was renamed "Coffee Tree Magic Veneer" ("Finally named."); "The All Black with Gray Wheels" lives at /products/copy-of-the-great-mistake-series and the "Ambrosia Maple Deck" at /products/copy-of-wormy-maple-deck; "Charmed Pink Complete" lives at /products/enchanted-complete while another listing is called "Enchanted Complete".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Genesis Handboards did not commission, review or endorse it, and Programmable is not affiliated with Genesis Handboards. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Genesis Handboards runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Merge the trucks, clear leftovers, rewrite policies, start reviews, add DMARC and trim fonts; tidy data for shopping assistants.

  2. Days 31 to 6011 ideas

    Complete builder, Tech Deck upgrade page, veneer club, seconds drops, restock alerts, trick videos, shop stockists, gift guide and international duties; engraving and wood stories.

  3. Days 61 to 903 ideas

    Commit to the trick contest, signature models and skate camp sets.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value real wood and metal parts that outlast toy handboards. The most cited problem: 10-day build times.

  • Rare and colour-changing woods
  • No returns
  • In their words: “handboard”

Market

Competitive landscape

3 competitors compared: Tech Deck Handboard (Spin Master), Teak Tuning and Berlinwood and other wooden fingerboard makers.

  • Gap to exploit: Adult-size wooden handboards with metal trucks
  • Tech Deck Handboard (Spin Master): Toy build with die-cast parts
  • Teak Tuning: Fingerboards, not hand-size boards

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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