Kick growth playbook

Replace /sitemap with a sitemap index covering the core pages (https, real dates), the blog's own sitemap and the guides, and list it in robots.txt and Google Search Console. Refresh the 20 posts closest to a visit ("how to get", "without a prescription", "online") with current prices, the 36-state list and a clear "Start your visit" button. Then publish two buying-intent posts a month from Search Console queries, each reviewed by Kick's medical team.

Search is the cheapest acquisition channel for a cash-pay clinic, and these pages already exist. Showing them to Google and keeping them current turns sunk content into visits without new ad spend.

[ ] /sitemap becomes an index: core pages (https), blog sitemap, guides
[ ] robots.txt lists the index
[ ] Index submitted in Search Console
[ ] 20 buying-intent posts refreshed with prices, states and a visit button
[ ] Medical review sign-off on each
[ ] Tagged links from every post to the visit start
[ ] Two new posts a month from real search queries

• Medical accuracy of old posts

  Medical review before any refreshed post goes live.

• Thin or duplicate posts

  Merge overlapping posts and redirect the weaker one.

• Your websiteSitemap: robots.txt points only to /sitemap, which lists 10 URLs, all with http:// addresses and all last modified March 1, 2021. It does not list the blog or any guide.Source
• Your websiteBlog: its own sitemap lists 135 posts (51 last updated in 2021, 36 in 2023, 48 in 2024); the newest update is April 15, 2024. Recent titles are buying-intent questions: "Can You Get Beta-Blockers Without a Prescription for Anxiety?", "How To Get Beta-Blockers for Anxiety in a Few Easy Steps", "How To Buy Trazodone Online", "Can I Buy Hydroxyzine Over the Counter for Sleep Issues?". The beta-blocker post links to the product page once, as /beta-blockers/?ref=gokick.com.Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source

Show one table: shipped one pack, shipped two pack and pharmacy pickup, each with visit, medication, shipping, tax and refills spelled out. Put the no-charge-if-not-approved guarantee, the 22% refill discount and FSA/HSA next to it, and remove the "$59 for up to 48 doses" line.

Clear prices reduce drop-off in a cash-pay purchase and stop surprised customers at the pharmacy counter.

• Pickup looks cheaper than it is

  Show a typical pharmacy price range, labelled as an estimate.

• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source
• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source

Ask for the state at the start of each visit. Visitors in unserved states join a waitlist with their email and use case (sleep or performance), get the monthly newsletter, and are told when their state opens.

It saves wasted intake time and turns lost visitors into a ranked list of states to license next.

• Fewer visit starts

  Ask the state on the first screen so nobody fills a full form first.

• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source
• Your websiteHomepage: "The First Online Performance Medicine Clinic"; "Prescription-strength treatments & performance psychology for energizing sleep & confident presentations"; two entry points, "Start Sleep Visit" and "Start Performance Visit"; three steps (online consultation, prescriptions "delivered to your door", "Ongoing coaching & support"); a monthly newsletter sign-up for "performance psychology and sleep news".Source

Add tagged links (source, post) from every post and guide to the visit start, add a short visit box to the top of buying-intent posts, and report visit starts and approvals by article.

Once each article has a number, refreshes and new posts can be chosen by revenue, not guesswork.

• Medical content feels salesy

  Keep the box short and below the first answer.

• Your websiteBlog: its own sitemap lists 135 posts (51 last updated in 2021, 36 in 2023, 48 in 2024); the newest update is April 15, 2024. Recent titles are buying-intent questions: "Can You Get Beta-Blockers Without a Prescription for Anxiety?", "How To Get Beta-Blockers for Anxiety in a Few Easy Steps", "How To Buy Trazodone Online", "Can I Buy Hydroxyzine Over the Counter for Sleep Issues?". The beta-blocker post links to the product page once, as /beta-blockers/?ref=gokick.com.Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Site technologyKick Health, Inc. uses Klaviyo (email), Gorgias (support chat), PostHog and Google Analytics, VWO (testing) and a Better Stack status page; gokick.com was registered in 2002 and publishes DMARC with p=reject.Source

Make "The First Online Performance Medicine Clinic" the H1, add lang="en", a share image for links on social and messages, alt text, and remove the zoom block. Fix or remove the broken link.

Small fixes help search, sharing and accessibility at once, and visitors with low vision can read the page.

• Layout changes on zoom

  Check the hero on small phones.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 1.9s, INP 137 ms, CLS 0 at the 75th percentile). Google's lab tests are much worse: phone 60/100 with the hero text appearing at 22.9s, desktop 45/100 at 4.1s; 4.7 MB over 161 requests, 3.6 MB of JavaScript of which 2.07 MB is unused; 28 third-party services, including Facebook, TikTok, Bing and Twitter ad tags and VWO testing. The page has no H1, no page language, no social share image, three images without alt text, a viewport that blocks zooming and a broken link in its old-browser notice.Source
• Your websiteHomepage: "The First Online Performance Medicine Clinic"; "Prescription-strength treatments & performance psychology for energizing sleep & confident presentations"; two entry points, "Start Sleep Visit" and "Start Performance Visit"; three steps (online consultation, prescriptions "delivered to your door", "Ongoing coaching & support"); a monthly newsletter sign-up for "performance psychology and sleep news".Source

Remove tags no campaign uses, load ad and testing scripts after first interaction, and drop the unused libraries. Keep the field data passing while the lab numbers come down.

Lighter pages hold more paid visitors and lower cost per visit start.

• Broken tracking

  Check each ad platform after changes.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 1.9s, INP 137 ms, CLS 0 at the 75th percentile). Google's lab tests are much worse: phone 60/100 with the hero text appearing at 22.9s, desktop 45/100 at 4.1s; 4.7 MB over 161 requests, 3.6 MB of JavaScript of which 2.07 MB is unused; 28 third-party services, including Facebook, TikTok, Bing and Twitter ad tags and VWO testing. The page has no H1, no page language, no social share image, three images without alt text, a viewport that blocks zooming and a broken link in its old-browser notice.Source
• Site technologyKick Health, Inc. uses Klaviyo (email), Gorgias (support chat), PostHog and Google Analytics, VWO (testing) and a Better Stack status page; gokick.com was registered in 2002 and publishes DMARC with p=reject.Source

Build one landing page per moment (interviews, exams, auditions, wedding speeches, conference talks) with the matching guide, testimonial and visit button, and run search and social ads in the weeks each moment peaks.

People search when the date is close; a page that names their moment converts better than a general one.

• Ad platform rules on prescription drugs

  Check each platform's healthcare ad policy before launch.

• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Your websiteBeta-blockers page social proof: "98% of professional performers say they've experienced anxiety", citing a musicians' health survey, and a story from a Grammy-nominated musician; testimonials from a Broadway actress and acting coach, a professional musician and a startup founder.Source

Ask at checkout (optional) what the next big moment is and when. Send a Klaviyo reminder two weeks before, plus reminders based on pack size and time since the last order, each with the 22% refill price and one-click reorder.

Reminders at the right time bring back customers who would otherwise buy elsewhere.

• Too many emails

  Cap at one reminder a month.

• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source
• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source
• Site technologyKick Health, Inc. uses Klaviyo (email), Gorgias (support chat), PostHog and Google Analytics, VWO (testing) and a Better Stack status page; gokick.com was registered in 2002 and publishes DMARC with p=reject.Source

Turn the journal into a simple two-week report: nights logged, time to fall asleep, wake-ups and how the current trial compares, with the doctor's next step. Flag members with no journal entries for a support call.

Visible progress is the strongest reason to keep paying for a subscription.

• Members feel watched

  Make the report opt-out.

• Your websiteSleep page: "$69 monthly plan" with online visits, "Prescription insomnia medications" and "Proven CBT-i sleep coaching"; doctors "review your case in under 12 hours"; check-ins "Every 2 weeks"; "Cancel easily anytime"; compared with "4-8 week wait" and "Up to $800/hour" for traditional appointments; "Only $3 a night".Source
• Your websiteSleep trials page: up to two trial prescriptions, one per week, with a progress journal and a follow-up; example medications are gabapentin and hydroxyzine, each described as "not a controlled substance" and prescribed "off-label" for insomnia.Source

After a beta-blocker order, send one email about sleeping before a big day with the sleep visit; after three months of the sleep plan, mention performance visits. Use the same login.

Cross-selling to existing patients costs far less than new acquisition.

• Feels like upselling medicine

  Lead with a free guide, not a drug.

• Your websiteHomepage: "The First Online Performance Medicine Clinic"; "Prescription-strength treatments & performance psychology for energizing sleep & confident presentations"; two entry points, "Start Sleep Visit" and "Start Performance Visit"; three steps (online consultation, prescriptions "delivered to your door", "Ongoing coaching & support"); a monthly newsletter sign-up for "performance psychology and sleep news".Source
• Your websiteSleep page: "$69 monthly plan" with online visits, "Prescription insomnia medications" and "Proven CBT-i sleep coaching"; doctors "review your case in under 12 hours"; check-ins "Every 2 weeks"; "Cancel easily anytime"; compared with "4-8 week wait" and "Up to $800/hour" for traditional appointments; "Only $3 a night".Source
• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source

Recruit 30 coaches into a referral program: free educational guides to share, a tracked link and a flat referral fee where allowed. Medical decisions stay with Kick's doctors.

Coaches are trusted advisers at the exact moment of need.

• Regulatory limits on referrals

  Get legal advice before paying any fee.

• Your websiteBeta-blockers page social proof: "98% of professional performers say they've experienced anxiety", citing a musicians' health survey, and a story from a Grammy-nominated musician; testimonials from a Broadway actress and acting coach, a professional musician and a startup founder.Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source

Send a review request after the second refill or the second month of sleep, when customers have seen results, and show the live Trustpilot count and recent reviews on the visit pages.

Review count and recency are what cautious buyers look at first.

• Health privacy in reviews

  Remind customers not to share medical details.

• Your websiteReviews page: "Thousands of people trust Kick"; "4.7 out of 5 on Facebook 36 Reviews"; "4.7 out of 5 on Trustpilot 97% Excellent Rating" with no review count; eleven short one-line quotes, one of them repeated under both sleep and beta-blocker testimonials.Source
• Site technologyKick Health, Inc. uses Klaviyo (email), Gorgias (support chat), PostHog and Google Analytics, VWO (testing) and a Better Stack status page; gokick.com was registered in 2002 and publishes DMARC with p=reject.Source

Answer two new questions a month on the page and as 60-second videos for Instagram and TikTok, with the doctor's name and credentials, and link each to the matching guide.

Doctor-led content builds trust in a category where buyers worry about safety.

• Platform health rules

  Educational content only; no drug promotion in organic posts.

• Your websiteDoctors page: an "Ask a Question" Q&A where Kick's physicians answer sleep and performance anxiety questions; the visible questions are dated April 2020.Source
• Your websiteHomepage press links: Business Insider (October 2017), STAT News (October 2017), The New York Times (April 2019) and The Wall Street Journal on beta-blockers for anxiety. Expert quotes from a Yale cardiology professor, a Stanford psychiatrist on Kick's medical team and a Harvard public health doctor.Source
• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 1.9s, INP 137 ms, CLS 0 at the 75th percentile). Google's lab tests are much worse: phone 60/100 with the hero text appearing at 22.9s, desktop 45/100 at 4.1s; 4.7 MB over 161 requests, 3.6 MB of JavaScript of which 2.07 MB is unused; 28 third-party services, including Facebook, TikTok, Bing and Twitter ad tags and VWO testing. The page has no H1, no page language, no social share image, three images without alt text, a viewport that blocks zooming and a broken link in its old-browser notice.Source

Write a fair comparison of options for performance anxiety and insomnia: primary care, sleep specialists, general telehealth, digital CBT-i programs and Kick, on wait time, cost and follow-up.

Shoppers compare options before booking, and a fair page wins the click.

• Claims about rivals

  Cite rivals' own pages and date everything.

• Your websiteSleep page: "$69 monthly plan" with online visits, "Prescription insomnia medications" and "Proven CBT-i sleep coaching"; doctors "review your case in under 12 hours"; check-ins "Every 2 weeks"; "Cancel easily anytime"; compared with "4-8 week wait" and "Up to $800/hour" for traditional appointments; "Only $3 a night".Source
• Competitor researchRivals' own homepages: Ro, "a telehealth company connecting patients with US-licensed professionals entirely online" for weight loss, sexual health, hair and skin; Cerebral, "online mental healthcare and online therapy for anxiety, depression, insomnia, and more"; Sleepio, a digital sleep program that opens with an onboarding sleep test.See the research Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source

List every tag on the visit and checkout pages, give each one an owner and a purpose, drop duplicate tools that do the same job, and keep ad tags off pages where people answer medical questions, measuring conversions server-side instead. Have counsel review the setup.

Fewer scripts protect patients' trust and reduce legal exposure, and they speed up the pages that make money.

• Weaker ad optimization

  Send consented, minimal conversion events server-side.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 1.9s, INP 137 ms, CLS 0 at the 75th percentile). Google's lab tests are much worse: phone 60/100 with the hero text appearing at 22.9s, desktop 45/100 at 4.1s; 4.7 MB over 161 requests, 3.6 MB of JavaScript of which 2.07 MB is unused; 28 third-party services, including Facebook, TikTok, Bing and Twitter ad tags and VWO testing. The page has no H1, no page language, no social share image, three images without alt text, a viewport that blocks zooming and a broken link in its old-browser notice.Source
• Site technologyKick Health, Inc. uses Klaviyo (email), Gorgias (support chat), PostHog and Google Analytics, VWO (testing) and a Better Stack status page; gokick.com was registered in 2002 and publishes DMARC with p=reject.Source

Rank unserved states by waitlist sign-ups and search interest, estimate licensing and doctor costs, and open the top three, emailing the waitlist on launch day.

New states add demand without new marketing, and the waitlist gives a first wave of patients.

• Slow licensing

  Start the longest process first.

• #3 Check the state before the visit, and keep a waitlist for the 14 states Kick does not serve

• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source

Build a four-week program for a big moment: exposure practice, breathing, rehearsal plans and a check-in with a coach, sold alone or with a prescription.

It serves people who do not need medication, raises order value and gives a reason to return before every big moment.

• Low completion

  Short daily tasks and reminders.

• Your websiteHomepage: "The First Online Performance Medicine Clinic"; "Prescription-strength treatments & performance psychology for energizing sleep & confident presentations"; two entry points, "Start Sleep Visit" and "Start Performance Visit"; three steps (online consultation, prescriptions "delivered to your door", "Ongoing coaching & support"); a monthly newsletter sign-up for "performance psychology and sleep news".Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Your websiteSleep page: "$69 monthly plan" with online visits, "Prescription insomnia medications" and "Proven CBT-i sleep coaching"; doctors "review your case in under 12 hours"; check-ins "Every 2 weeks"; "Cancel easily anytime"; compared with "4-8 week wait" and "Up to $800/hour" for traditional appointments; "Only $3 a night".Source

Offer employers and graduate programs sponsored visit codes (the employer pays for the visit; the doctor decides privately with the patient), plus group workshops on performance nerves.

One partner brings many patients, and sponsored visits remove the price barrier.

• Employees fear employers see health data

  Never share individual data with sponsors.

• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source
• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source

Run a survey, publish the results with charts by job and age, pitch it to business and health reporters, and use the findings in ads and moment pages.

Original data earns press and links that ads cannot buy.

• No coverage

  Pitch a strong single finding.

• Your websiteHomepage press links: Business Insider (October 2017), STAT News (October 2017), The New York Times (April 2019) and The Wall Street Journal on beta-blockers for anxiety. Expert quotes from a Yale cardiology professor, a Stanford psychiatrist on Kick's medical team and a Harvard public health doctor.Source
• Your websiteBeta-blockers page social proof: "98% of professional performers say they've experienced anxiety", citing a musicians' health survey, and a story from a Grammy-nominated musician; testimonials from a Broadway actress and acting coach, a professional musician and a startup founder.Source

Let customers enter the event date to see when to order, get a pre-event checklist (from the guides), and get a follow-up the day after asking how it went, with a refill option.

It makes Kick part of the preparation and creates a natural moment for reviews and refills.

• Shipping times vary

  Show the order-by date with a buffer.

• Your websiteBeta-blockers page: "Prescription beta-blocker medicine trusted by professionals"; use cases "Nail the Interview", "Speak Confidently", "Test Without Stress"; prices One Pack (24 tablets) $69, Two Pack (48 tablets) $89, Local Pickup (24 tablets + 1 refill) $59 "does not include cost of medication paid at pharmacy"; further down, "Doctor's visit for only $59 receive up to 48 doses if approved" next to "Starting at only $69"; a "visit now, pay later guarantee": "You won't be charged if our doctors don't approve your prescription"; "no restrictive monthly subscriptions or fees".Source
• Your websiteGuides: 24 more articles on a separate template at /guides, including propranolol, "Xanax vs propranolol", interview prep, test anxiety, audition nerves, conference-call anxiety, CBT and CBT-i, plus sleep product roundups (headphones, white noise machines, eye masks, sleep trackers).Source
• Your websiteFAQ: Kick is available in 36 states (AL, CA, CO, CT, FL, GA, HI, IA, IL, KS, KY, MA, MD, ME, MI, MN, MT, NC, ND, NE, NH, NJ, NY, OH, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY); no insurance, but FSA/HSA cards accepted and detailed receipts on request; shipped beta-blocker prices include the visit, prescription, shipping and tax, plus "a 22% discount for life on all future refills"; the sleep program is "a $69 monthly subscription".Source