HeyGen growth playbook

Ship one enterprise page per priority industry, starting with the three where HeyGen already has proof: Pharma (HCP education and medical-affairs localization), Financial Services and Insurance (disclosures, advisor updates, compliance training) and Manufacturing (Komatsu, Sibelco and Wurth safety and line training). Each page carries the industry's use cases, two customer results, the procurement answers that industry asks first (data residency, zero data retention, no training on customer data, consent-verified avatars), a role-based section for the buying committee and a short demo path. Point each "Explore" link on /enterprise at its page, and build the rest from the same template.

Enterprise buyers search and evaluate by industry, and a page that answers their regulator's first questions moves them from curiosity to a meeting. It also gives AEs a link to send in self-sourced outbound instead of a generic form.

[ ] Industry use cases (4-5) in the buyer's words
[ ] Two customer results with numbers
[ ] Procurement block: residency, retention, training, consent
[ ] Buying-committee section: L&D, marketing, IT/security, legal
[ ] Demo path that skips the general support question
[ ] fr-FR and de-DE versions with hreflang
[ ] "Explore" tile on /enterprise points here
[ ] Separate conversion tracking per page

• Regulated claims overreach

  Legal reviews every compliance statement before publishing.

• Thin pages

  Do not launch an industry without two real customer results.

• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteIndustry pages on heygen.com (checked October 21, 2026): /healthcare is written for individual clinicians ("I am a Physician or NP / Dentist / Therapist", "You sign up first"), /legal for individual lawyers by practice area, plus /real-estate, /travel and /local-services. /pharma, /fintech, /financial-services, /retail, /insurance, /manufacturing, /education and /hospitality all return 404.Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Competitor researchRivals' own homepages: Synthesia, "#1 AI Video Platform for Business", claims "90% of the Fortune 100" and links industry pages for financial services, healthcare, manufacturing, professional services, retail and tech; Colossyan sells interactive video with branching and assessments for training; D-ID sells visual AI agents and self-hosting; Captions sells "AI that edits like a professional editor".See the research Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source

For visitors from enterprise pages, industry pages or a known enterprise domain, show a short form (work email, team, use case) with an instant calendar booking with the right AE, and route everyone else through the current flow. Test it against the current page.

Fewer steps and an instant meeting lift demo conversion, and the routing data feeds RevOps.

• Unqualified bookings

  Enrich the email first and send small companies to self-serve.

• Your websiteEvents (October 2026): a Halloween special, a live demo of HeyGen Voice, a real estate hands-on workshop, a healthcare professionals panel, a creator business session and beginner and advanced workshops; all are open webinars aimed at creators and small teams. The contact-sales flow opens with "Takes 2+ minutes" and asks whether the visitor wants LiveAvatar sales or general support.Source
• HiringProduct Designer - Web (posted September 23, 2026): "HeyGen's marketing site is the first thing most people see of the product, and one of the highest-leverage growth surfaces we have." The designer owns the homepage, feature pages, pricing, "campaign landing pages, templates, SEO pages, and the handoff into signup", ships A/B tests on "a site with enough traffic that a hypothesis gets answered in days", and builds in code with Claude Code or Codex.Source
• HiringRevenue Operations Lead: owns "how inbound and product-driven revenue signals are captured, classified, and routed", defines "what constitutes sales-worthy intent", and targets "inbound and product signals are captured and routed within minutes" so sales receive "decision-ready context, not just lead objects".Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source

Define a sales-worthy signal (for example 5+ paid seats or 3+ workspaces on one corporate domain, or Business-plan seat growth), enrich it with company, team and use case, and push it to the account owner with a suggested opener and the departments already using HeyGen.

Expansion from existing users is cheaper and faster than new logos, and it gives the AE a warm opening.

• Users feel watched

  Use company-level counts only and follow the privacy policy.

• HiringRevenue Operations Lead: owns "how inbound and product-driven revenue signals are captured, classified, and routed", defines "what constitutes sales-worthy intent", and targets "inbound and product signals are captured and routed within minutes" so sales receive "decision-ready context, not just lead objects".Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Your websitePricing: Free ($0, 3 watermarked videos a month), Creator ($29/mo), Pro ($49/mo, "Most Popular"), Business ($149/mo, team members at "$20/seat/month") and Enterprise (Contact Sales: multi-workspace control, SCIM, proofreader seats for video translation, "Dedicated customer success manager", invoice billing). The page says HeyGen "empowers 100,000+ businesses".Source
• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source

Agree the current number and its definition with RevOps, update every page, deck and ad, and add a footnote with the date. Repeat the check each quarter.

Consistent, dated claims build trust with careful buyers and stop competitors from pointing at the gap.

• Lower number looks weaker

  Keep the definition strict; credibility matters more.

• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteNews post (June 25, 2026): HeyGen "surpassed $200 million in annual recurring revenue, doubling in eight months", with "more than 30 million users in 196 countries" and "85% of the Fortune 100 using HeyGen for training, sales enablement, and localization"; it shipped "63 products and features" in three months, including Avatar V, the HeyGen MCP and HyperFrames, its open-source (Apache 2.0) framework for agentic video.Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• Competitor researchRivals' own homepages: Synthesia, "#1 AI Video Platform for Business", claims "90% of the Fortune 100" and links industry pages for financial services, healthcare, manufacturing, professional services, retail and tech; Colossyan sells interactive video with branching and assessments for training; D-ID sells visual AI agents and self-hosting; Captions sells "AI that edits like a professional editor".See the research Source

Build a library of 30-second openers per industry and role (pharma L&D, bank compliance, manufacturing safety) using an AE's own avatar, with the prospect's company name and a translated cut in their language. Track reply rates against text-only sequences.

Showing the product inside the outreach lifts replies and proves the quality claim in the first touch.

• Feels automated

  Keep each opener to one specific point about the account.

• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source
• HiringAI Video Creator (posted October 13, 2026): produces "platform demos, campaign content, social-first videos", builds "scroll-stopping hooks in the first 3 seconds" with "multiple hook and creative variations so the team can test what performs", exports 9:16, 1:1 and 16:9, and tests "new models and HeyGen features on release day".Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteIntegrations page: "Four ways to integrate HeyGen" (direct integrations such as Adobe Express and Canva, agent platforms, AI workflows over MCP such as Airtable, Apollo and Asana, and "Build with HeyGen" through the API, MCP server and Skills); a "HeyGen is now in ChatGPT" banner runs across the site.Source

Tag every story by segment, industry, use case and region; make the enterprise story page filterable; and link each industry page to its filtered list.

Buyers trust peers in their own industry, and filters turn an existing archive into sales material.

• Customers want to stay anonymous

  Offer anonymized results by industry.

• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• Your websiteSitemap (615 English URLs, read October 21, 2026): 130 /tool pages, 69 /academy, 51 /translate, 36 /use-cases, 19 /business pages (L&D, compliance training, marketing, sales, internal communications, customer success), 29 certified-agency pages, 23 integration pages and 7 "alternatives" pages (vs D-ID, DeepBrain, Colossyan, Elai, Hour One, Synthesia); the homepage carries hreflang for 28 locales, including fr-FR and de-DE versions of /enterprise. There is no /partners page (404).Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source

Build an interactive builder: videos per year, languages, current cost per finished minute, review cycles. It outputs a one-page PDF case with HeyGen customer benchmarks (Sibelco, Trivago, Miro), a pilot plan and procurement facts.

It multithreads deals through the champion and shortens the step where most enterprise deals stall.

• Inflated savings

  Use conservative defaults and show the method.

• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source

Write a short page and a two-minute HeyGen video per role: what it means for L&D, for marketing localization, for IT (SSO, SCIM, audit logs) and for legal (consent, likeness, data). Give AEs a "send to your security team" pack.

Answering each stakeholder's question before they ask it shortens security and legal review.

• Packs go stale

  Review with each security update.

• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source

Run quarterly invitation-only dinners for heads of L&D, internal communications and marketing localization, each with one customer speaker (Wurth, Sibelco or Trivago). Follow up with a pilot offer.

Peer conversations move senior buyers faster than webinars and create champions in named accounts.

• Low attendance

  Invite 3x the seats and confirm by phone.

• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• HiringEnterprise Customer Success Manager, UK (French-speaking contract): owns EMEA enterprise accounts "with a particular focus on our French-speaking customers", German "a strong plus, given our growing DACH customer base"; guides customers through "Immediate value (0-30 days)", "Structural value (30-90 days)" and "Strategic value (90+ days)" and runs business reviews in French.Source
• Your websiteEvents (October 2026): a Halloween special, a live demo of HeyGen Voice, a real estate hands-on workshop, a healthcare professionals panel, a creator business session and beginner and advanced workshops; all are open webinars aimed at creators and small teams. The contact-sales flow opens with "Takes 2+ minutes" and asks whether the visitor wants LiveAvatar sales or general support.Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source

Translate and adapt the five featured enterprise stories, add two European customer stories in their own language (Sibelco, Wurth), and localize the 0-30/30-90/90+ success plan template.

Local-language proof helps both new deals and renewals in Europe.

• Translation quality

  Native review before publishing.

• HiringEnterprise Customer Success Manager, UK (French-speaking contract): owns EMEA enterprise accounts "with a particular focus on our French-speaking customers", German "a strong plus, given our growing DACH customer base"; guides customers through "Immediate value (0-30 days)", "Structural value (30-90 days)" and "Strategic value (90+ days)" and runs business reviews in French.Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• Your websiteSitemap (615 English URLs, read October 21, 2026): 130 /tool pages, 69 /academy, 51 /translate, 36 /use-cases, 19 /business pages (L&D, compliance training, marketing, sales, internal communications, customer success), 29 certified-agency pages, 23 integration pages and 7 "alternatives" pages (vs D-ID, DeepBrain, Colossyan, Elai, Hour One, Synthesia); the homepage carries hreflang for 28 locales, including fr-FR and de-DE versions of /enterprise. There is no /partners page (404).Source

Show admins a scorecard: videos made, languages, minutes translated, estimated production cost saved and phase milestones reached, exportable for their own leadership.

Customers who can prove value internally renew and expand; the scorecard does the CSM's reporting at scale.

• Savings estimates disputed

  Let admins edit their own inputs.

• HiringEnterprise Customer Success Manager, UK (French-speaking contract): owns EMEA enterprise accounts "with a particular focus on our French-speaking customers", German "a strong plus, given our growing DACH customer base"; guides customers through "Immediate value (0-30 days)", "Structural value (30-90 days)" and "Strategic value (90+ days)" and runs business reviews in French.Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websitePricing: Free ($0, 3 watermarked videos a month), Creator ($29/mo), Pro ($49/mo, "Most Popular"), Business ($149/mo, team members at "$20/seat/month") and Enterprise (Contact Sales: multi-workspace control, SCIM, proofreader seats for video translation, "Dedicated customer success manager", invoice billing). The page says HeyGen "empowers 100,000+ businesses".Source

Launch /partners with tiers (integration partner, API platform partner, certified agency, strategic), benefits (co-marketing, credits, support), requirements and an application form, linked from integrations and developer docs.

A public front door turns inbound interest into a qualified pipeline for the partnerships team.

• Too many small applicants

  Self-serve tier for small partners.

• HiringHead of Strategic Partnerships (posted October 2, 2026, reporting to the CMO): land "distribution partnerships with the largest social, content, and creative platforms", partner with AI-native companies "across voice, productivity, presentations, legal", "grow the HeyGen API as a partner platform" and "build the partner program, documentation, and support model that let integrations scale beyond what can be managed one deal at a time".Source
• Your websiteSitemap (615 English URLs, read October 21, 2026): 130 /tool pages, 69 /academy, 51 /translate, 36 /use-cases, 19 /business pages (L&D, compliance training, marketing, sales, internal communications, customer success), 29 certified-agency pages, 23 integration pages and 7 "alternatives" pages (vs D-ID, DeepBrain, Colossyan, Elai, Hour One, Synthesia); the homepage carries hreflang for 28 locales, including fr-FR and de-DE versions of /enterprise. There is no /partners page (404).Source
• Your websiteIntegrations page: "Four ways to integrate HeyGen" (direct integrations such as Adobe Express and Canva, agent platforms, AI workflows over MCP such as Airtable, Apollo and Asana, and "Build with HeyGen" through the API, MCP server and Skills); a "HeyGen is now in ChatGPT" banner runs across the site.Source
• Your websiteAgency directory: "Find a HeyGen certified agency", filterable by region, solution and product; the page counts "174,603,363 videos generated" and "25,349,549 videos translated". The /affiliate URL redirects to a social creator program.Source

Create an agency tier with a referral fee or margin on enterprise deals, joint account plans for named accounts and a shared deal-registration form.

Agencies bring existing trust inside accounts and services capacity HeyGen does not need to hire.

• Channel conflict

  Clear registration rules.

• Your websiteAgency directory: "Find a HeyGen certified agency", filterable by region, solution and product; the page counts "174,603,363 videos generated" and "25,349,549 videos translated". The /affiliate URL redirects to a social creator program.Source
• HiringHead of Strategic Partnerships (posted October 2, 2026, reporting to the CMO): land "distribution partnerships with the largest social, content, and creative platforms", partner with AI-native companies "across voice, productivity, presentations, legal", "grow the HeyGen API as a partner platform" and "build the partner program, documentation, and support model that let integrations scale beyond what can be managed one deal at a time".Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source

For each launch, produce a 15-second hook (9:16), a 60-second demo (16:9) and a 2-minute enterprise version that shows governance and a business use, and push them to sales and partners.

Launch velocity becomes sales material instead of noise.

• Volume overwhelms sales

  Weekly digest only.

• HiringAI Video Creator (posted October 13, 2026): produces "platform demos, campaign content, social-first videos", builds "scroll-stopping hooks in the first 3 seconds" with "multiple hook and creative variations so the team can test what performs", exports 9:16, 1:1 and 16:9, and tests "new models and HeyGen features on release day".Source
• Your websiteNews post (June 25, 2026): HeyGen "surpassed $200 million in annual recurring revenue, doubling in eight months", with "more than 30 million users in 196 countries" and "85% of the Fortune 100 using HeyGen for training, sales enablement, and localization"; it shipped "63 products and features" in three months, including Avatar V, the HeyGen MCP and HyperFrames, its open-source (Apache 2.0) framework for agentic video.Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source

Profile the main thread on mobile, defer non-critical scripts and heavy hero media, and add a performance budget to every experiment so tests do not add delay.

Responsive pages convert better and protect search visibility on the highest-leverage surface.

• Marketing tags needed

  Load them after interaction.

• Google PageSpeedheygen.com homepage: mobile performance score 69 (desktop 79); lab largest contentful paint 4.9s and total blocking time 439ms on mobile. Real visitors (Chrome UX Report, 75th percentile): LCP 1.8s (good), CLS 0 (good), interaction to next paint 211ms, just above the 200ms "good" limit.Source
• HiringProduct Designer - Web (posted September 23, 2026): "HeyGen's marketing site is the first thing most people see of the product, and one of the highest-leverage growth surfaces we have." The designer owns the homepage, feature pages, pricing, "campaign landing pages, templates, SEO pages, and the handoff into signup", ships A/B tests on "a site with enough traffic that a hypothesis gets answered in days", and builds in code with Claude Code or Codex.Source

Run a monthly enterprise series by industry with a customer and a HeyGen solutions lead, gated by work email, with follow-up from the account owner.

Industry sessions attract the right buyers and feed named-account programs.

• Low turnout

  Co-host with an industry association.

• Your websiteEvents (October 2026): a Halloween special, a live demo of HeyGen Voice, a real estate hands-on workshop, a healthcare professionals panel, a creator business session and beginner and advanced workshops; all are open webinars aimed at creators and small teams. The contact-sales flow opens with "Takes 2+ minutes" and asks whether the visitor wants LiveAvatar sales or general support.Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source

Prioritize three learning and HR platforms, build native integrations (create, translate and update course videos in place), and co-sell to their enterprise customers.

Being inside the training tool makes HeyGen the default for the largest enterprise use case.

• Long partner cycles

  Start with the platform that already has customer overlap.

• HiringHead of Strategic Partnerships (posted October 2, 2026, reporting to the CMO): land "distribution partnerships with the largest social, content, and creative platforms", partner with AI-native companies "across voice, productivity, presentations, legal", "grow the HeyGen API as a partner platform" and "build the partner program, documentation, and support model that let integrations scale beyond what can be managed one deal at a time".Source
• Your websiteEnterprise customer stories page: "Trusted by 80% of Fortune 100 companies"; featured results: Miro "10x" faster video creation, Workday "localizes videos in 15 languages", Coursera "boosts course completion by 25%", Komatsu "raised viewer completion to 90%", Sibelco "saves EUR 1k per minute of video". The sitemap lists 73 customer stories, many of them individual creators and small agencies alongside Ogilvy, Publicis Groupe, HubSpot, Trivago and The Economist.Source
• HiringApplied AI Engineer, Video Agent: "Video Agent turns a prompt, a document, or a handful of assets into a finished video"; "Customers use it every day to make training videos, product explainers, marketing content, and more." The team builds evals and A/B tests behind feature flags.Source
• Your websiteIntegrations page: "Four ways to integrate HeyGen" (direct integrations such as Adobe Express and Canva, agent platforms, AI workflows over MCP such as Airtable, Apollo and Asana, and "Build with HeyGen" through the API, MCP server and Skills); a "HeyGen is now in ChatGPT" banner runs across the site.Source

Publish aggregated, anonymized benchmarks per industry twice a year, with a short version for each industry page and a press release.

Original data earns press and AI-assistant citations and positions HeyGen as the authority on enterprise video.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteAgency directory: "Find a HeyGen certified agency", filterable by region, solution and product; the page counts "174,603,363 videos generated" and "25,349,549 videos translated". The /affiliate URL redirects to a social creator program.Source
• Your websiteRecent blog posts (October 15, 2026) include "Opus Pro Alternatives", "Sora Alternatives", "Akool Alternatives" and "Best AI Video Tools Real Estate"; the blog has 819 posts and a "State of Enterprise Video Report 2026" ebook.Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteNews post (June 25, 2026): HeyGen "surpassed $200 million in annual recurring revenue, doubling in eight months", with "more than 30 million users in 196 countries" and "85% of the Fortune 100 using HeyGen for training, sales enablement, and localization"; it shipped "63 products and features" in three months, including Avatar V, the HeyGen MCP and HyperFrames, its open-source (Apache 2.0) framework for agentic video.Source

Add an approval workflow to Video Agent: source citations per scene, reviewer roles, change history and an approval record exported with the video. Sell it as an Enterprise add-on.

Compliance-ready AI video opens the industries where production costs are highest and competitors are weakest.

• Liability claims

  Present it as workflow support, not regulatory approval.

• HiringApplied AI Engineer, Video Agent: "Video Agent turns a prompt, a document, or a handful of assets into a finished video"; "Customers use it every day to make training videos, product explainers, marketing content, and more." The team builds evals and A/B tests behind feature flags.Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteIndustry pages on heygen.com (checked October 21, 2026): /healthcare is written for individual clinicians ("I am a Physician or NP / Dentist / Therapist", "You sign up first"), /legal for individual lawyers by practice area, plus /real-estate, /travel and /local-services. /pharma, /fintech, /financial-services, /retail, /insurance, /manufacturing, /education and /hospitality all return 404.Source
• HiringEnterprise Account Executive (posted October 1, 2026) and Mid-Market Account Executive (October 2): full-cycle roles "with a heavy emphasis on self-sourced pipeline" through "cold email, phone, LinkedIn, personalized video, trigger-based outreach"; they sell "business outcomes, not just AI features" (lower video production costs, localization, personalization) with "business cases with measurable ROI", across web app and API deals. Nice to have: selling "into regulated industries such as healthcare or financial services". Locations include Remote - Europe.Source

For 50 named accounts, offer to translate one public video of their choice into three languages, with their written permission, and deliver it in a private link with a pilot proposal.

A personal, finished result beats any demo and is easy to share inside the account.

• Rights to the video

  Only with the owner's written permission.

• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source
• Your websiteNews post (June 25, 2026): HeyGen "surpassed $200 million in annual recurring revenue, doubling in eight months", with "more than 30 million users in 196 countries" and "85% of the Fortune 100 using HeyGen for training, sales enablement, and localization"; it shipped "63 products and features" in three months, including Avatar V, the HeyGen MCP and HyperFrames, its open-source (Apache 2.0) framework for agentic video.Source

Package a white-glove offer for executive communications: identity design, a consented twin, translation into every office language and an approval workflow, sold to the CHRO and head of communications.

Executive sponsors who use HeyGen themselves become the strongest internal champions.

• Executive likeness risk

  Strict consent and locked workspaces.

• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• Your websiteSitemap (615 English URLs, read October 21, 2026): 130 /tool pages, 69 /academy, 51 /translate, 36 /use-cases, 19 /business pages (L&D, compliance training, marketing, sales, internal communications, customer success), 29 certified-agency pages, 23 integration pages and 7 "alternatives" pages (vs D-ID, DeepBrain, Colossyan, Elai, Hour One, Synthesia); the homepage carries hreflang for 28 locales, including fr-FR and de-DE versions of /enterprise. There is no /partners page (404).Source
• HiringHead of Enterprise Marketing (posted September 2, 2026, reporting to the CMO): HeyGen "already has significant organic adoption inside many of the world's largest enterprises"; the role builds "the ABM playbook for HeyGen from the ground up", creates "personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries", builds executive programs ("intimate dinners, roundtables, VIP events"), and uses "first-party product signals to identify champions" so organic adoption becomes "larger enterprise relationships". Success includes "increased penetration of buying committees, rather than reliance on a single champion".Source

Publish and maintain listings in the main assistant and agent directories, each with a landing page, starter prompts and usage tracking, and co-announce with each platform.

Agents are becoming a creation surface; being one click away in each assistant is cheap distribution.

• Directory rules change

  Owner reviews monthly.

• Your websiteIntegrations page: "Four ways to integrate HeyGen" (direct integrations such as Adobe Express and Canva, agent platforms, AI workflows over MCP such as Airtable, Apollo and Asana, and "Build with HeyGen" through the API, MCP server and Skills); a "HeyGen is now in ChatGPT" banner runs across the site.Source
• Your websiteNews post (June 25, 2026): HeyGen "surpassed $200 million in annual recurring revenue, doubling in eight months", with "more than 30 million users in 196 countries" and "85% of the Fortune 100 using HeyGen for training, sales enablement, and localization"; it shipped "63 products and features" in three months, including Avatar V, the HeyGen MCP and HyperFrames, its open-source (Apache 2.0) framework for agentic video.Source
• HiringHead of Strategic Partnerships (posted October 2, 2026, reporting to the CMO): land "distribution partnerships with the largest social, content, and creative platforms", partner with AI-native companies "across voice, productivity, presentations, legal", "grow the HeyGen API as a partner platform" and "build the partner program, documentation, and support model that let integrations scale beyond what can be managed one deal at a time".Source

Publish a factual enterprise comparison for the two rivals that appear most in enterprise deals, covering security, data residency, consent, translation review, API and support, dated and sourced.

Evaluators search for these comparisons; a fair page keeps them on HeyGen's site.

• Out-of-date claims

  Date every page and cite sources.

• Your websiteSitemap (615 English URLs, read October 21, 2026): 130 /tool pages, 69 /academy, 51 /translate, 36 /use-cases, 19 /business pages (L&D, compliance training, marketing, sales, internal communications, customer success), 29 certified-agency pages, 23 integration pages and 7 "alternatives" pages (vs D-ID, DeepBrain, Colossyan, Elai, Hour One, Synthesia); the homepage carries hreflang for 28 locales, including fr-FR and de-DE versions of /enterprise. There is no /partners page (404).Source
• Your websiteRecent blog posts (October 15, 2026) include "Opus Pro Alternatives", "Sora Alternatives", "Akool Alternatives" and "Best AI Video Tools Real Estate"; the blog has 819 posts and a "State of Enterprise Video Report 2026" ebook.Source
• Competitor researchRivals' own homepages: Synthesia, "#1 AI Video Platform for Business", claims "90% of the Fortune 100" and links industry pages for financial services, healthcare, manufacturing, professional services, retail and tech; Colossyan sells interactive video with branching and assessments for training; D-ID sells visual AI agents and self-hosting; Captions sells "AI that edits like a professional editor".See the research Source
• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source

Preload each new enterprise workspace with a pack of templates for its industry and roles (safety briefing, policy update, product training), branded with the customer's kit during onboarding.

A faster first win moves accounts into the 30-90 day phase sooner.

• Templates look generic

  Brand during onboarding.

• Your websiteEnterprise page (checked October 21, 2026): a "Solutions by industry" block with ten industries (Pharma, Healthcare, Real estate, Legal, Fintech, Retail, Manufacturing, Education, Hospitality, Insurance), each with its own pitch (Pharma: "HCP education, medical affairs updates and patient support produced once, then localized"); every one of the ten "Explore" links goes to /contact-us/sales. The page claims "80% of the Fortune 100", outcomes of "10x faster video production", "80% lower translation costs", "30 markets localized in 3 months", and a "Built to pass procurement" list (SOC 2 Type II, SSO/SCIM, audit logs, EU and US data residency, zero data retention, 99.9% uptime SLA, "DPA and sub-processor list on request").Source
• HiringApplied AI Engineer, Video Agent: "Video Agent turns a prompt, a document, or a handful of assets into a finished video"; "Customers use it every day to make training videos, product explainers, marketing content, and more." The team builds evals and A/B tests behind feature flags.Source
• HiringEnterprise Customer Success Manager, UK (French-speaking contract): owns EMEA enterprise accounts "with a particular focus on our French-speaking customers", German "a strong plus, given our growing DACH customer base"; guides customers through "Immediate value (0-30 days)", "Structural value (30-90 days)" and "Strategic value (90+ days)" and runs business reviews in French.Source