Ruby Labs growth playbook

Add a portfolio page with one card per product: category (consumer AI, documents, QR codes, payments, desktop, gaming), markets and languages, funnel type, team size and the open roles on it. Name the products you are happy to name and describe the rest. Link the card from each job post in place of "one of our core products", and track applications per card.

Senior UA and CRO people self-select on scale and category. Showing it up front brings more of the right applicants and fewer mismatched interviews, and filling 18 growth seats faster is itself a growth lever for every product in the portfolio.

Product: <name or description>
Category: <consumer AI / documents / QR / payments / desktop / gaming>
Funnel: <ad -> quiz -> trial -> subscription, web-to-web>
Markets: <countries, languages>
Scale: <users, monthly spend band if shareable>
Team: <size, who you report to>
Open roles: <links>
What good looks like in 90 days: <one line>

• Competitors learn the portfolio

  Describe categories and scale without sharing funnel details or numbers you keep private.

• Brand separation

  Products that stay unbranded can still appear as described cards.

• Your websiterubylabs.com homepage: "100m+ Annual Users", "7 Consumer Products", "6 Years of Sustained Growth", and "we've turned self-funding into our superpower". The homepage, About and Careers pages name none of the seven products.Source
• HiringRuby Labs' Ashby board on October 22, 2026: 34 open roles, 18 of them in user acquisition, performance marketing, CRO, growth product, email and ad creative. Most posts describe the work as "one of our core D2C subscription products" without naming it; GetQR is the only product named.Source
• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• HiringGrowth product: a Senior Growth Product Manager (October 8) to raise web-funnel conversion to purchase and LTV against "strict quarterly KPIs", working "hand-in-hand" with UA; another (October 21) to grow ARPU through "the post-purchase experience", improving onboarding and "the moments where users decide whether the product is worth keeping", reporting to the Head of Growth.Source

Write one shared checklist per network (Meta, TikTok, Google, AppLovin, Snapchat) plus a short appendix for each sensitive category, run every creative and landing page through it before launch, log rejections centrally, and update the checklist within a day of any policy change.

A rejected ad costs a day of learning; a restricted account can stop a product. Shared prevention is cheaper than five teams learning the same lesson.

• Checklist slows production

  Automate the routine checks.

• HiringCreative hiring: a Lead Creative Producer (October 8) leading "around 10 people", reporting to the CMO and UA Lead, owning hook rate, hold rate, CTR, CVR, CPA and ROI, keeping "every ad compliant so our ad accounts stay healthy" and maintaining "a documented library of proven angles"; a Senior Creative Producer (October 6) for a product "in the consumer AI category" with demo-led, UGC and AI-generated formats, also keeping its own "documented library of proven angles, hooks, and creative patterns"; a 2D Graphic and Motion Designer (October 16) for whom "AI is a core part of how we make ads".Source
• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• HiringSenior User Acquisition Manager, Paid Social Ads (posted October 19, 2026): scales a US product "in a policy-sensitive niche" on TikTok, Meta, AppLovin and Snapchat, measured on CPA, FTD, ROAS and "player LTV", and must "build prevention-first processes so issues are caught before launch". A UX Researcher (posted October 19) benchmarks "sweepstakes casino products" across "the full player journey".Source

Create one library where every tested angle is tagged by product, category, network, format, market and result (hook rate, CVR, CPA). Each weekly brief starts by checking the other brands' winners for the same tag.

A winning angle in one product is the cheapest test in another, and a multi-product company is the only kind that gets that for free.

• Brand voice blurs

  Borrow the angle, not the execution.

• HiringCreative hiring: a Lead Creative Producer (October 8) leading "around 10 people", reporting to the CMO and UA Lead, owning hook rate, hold rate, CTR, CVR, CPA and ROI, keeping "every ad compliant so our ad accounts stay healthy" and maintaining "a documented library of proven angles"; a Senior Creative Producer (October 6) for a product "in the consumer AI category" with demo-led, UGC and AI-generated formats, also keeping its own "documented library of proven angles, hooks, and creative patterns"; a 2D Graphic and Motion Designer (October 16) for whom "AI is a core part of how we make ads".Source
• HiringRuby Labs' Ashby board on October 22, 2026: 34 open roles, 18 of them in user acquisition, performance marketing, CRO, growth product, email and ad creative. Most posts describe the work as "one of our core D2C subscription products" without naming it; GetQR is the only product named.Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source

Add a monthly "your codes this month" email and a first-scan alert: scans by code, top day, top city, and one tip per use case (menu, vCard, PDF). Segment by use case as the role describes, and show what happens to the code if the plan lapses.

Usage proof is the strongest retention message for a subscription people forget they have, and the data already exists.

• Low-scan customers see weak numbers

  Send them setup tips instead of totals.

• HiringEmail Marketing Growth Manager for GetQR (posted October 16, 2026): segmentation "based on use cases, product behavior, lifecycle stage, and purchase intent"; onboarding, activation, conversion, retention and re-engagement journeys; daily experiment updates; Customer.io.Source
• GetQR websitegetqr.com: dynamic QR codes with logos, frames and scan tracking, editable after printing; QR types for websites, PDFs, WhatsApp, vCards, payments and multi-link pages; "18,236,417 QR code scans"; rated 4.4 on Trustpilot from 16,908 reviews; pages in English and at least eight other languages.Source

Publish a case study on running subscription payments for several consumer brands: approval rates, retries, routing across providers and regions, chargeback handling. Use ranges or relative gains if exact numbers stay private. Turn it into a LinkedIn series by the engineers who built it.

A real operator's results are the most credible proof in payments, and few platforms can say they run the same stack for their own brands.

• Sensitive numbers

  Publish relative gains, not totals.

• HiringGrowth Marketing Lead (B2B SaaS & Payments, posted October 4, 2026): for "a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products"; owns the website, landing pages for "use cases, industries, campaigns, and competitors", content on "routing, retries, fraud, subscriptions", and LinkedIn as the main social channel.Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• HiringBilling and data: a Lead Billing Data Analyst and a Billing Data Analyst for "billing performance", payments and risk trends; a Revenue Accounting Manager reconciling "every transaction across all payment providers"; Senior and Lead Data Analysts across "subscription products and web funnels" for conversion, retention and LTV; and a Senior Data Analyst for "a new product - a job application platform".Source

Agree one written rule set per product (minimum spend before a verdict, cohort day used, CPA and ROI thresholds for scale, iterate and kill) and share it between UA and creative. Review it quarterly.

Consistent rules make tests comparable, speed up decisions, and make onboarding the new hires faster.

• Rules too rigid for new channels

  Separate rules for exploration budgets.

• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• HiringCreative hiring: a Lead Creative Producer (October 8) leading "around 10 people", reporting to the CMO and UA Lead, owning hook rate, hold rate, CTR, CVR, CPA and ROI, keeping "every ad compliant so our ad accounts stay healthy" and maintaining "a documented library of proven angles"; a Senior Creative Producer (October 6) for a product "in the consumer AI category" with demo-led, UGC and AI-generated formats, also keeping its own "documented library of proven angles, hooks, and creative patterns"; a 2D Graphic and Motion Designer (October 16) for whom "AI is a core part of how we make ads".Source
• HiringSenior User Acquisition Manager, Paid Social Ads (posted October 19, 2026): scales a US product "in a policy-sensitive niche" on TikTok, Meta, AppLovin and Snapchat, measured on CPA, FTD, ROAS and "player LTV", and must "build prevention-first processes so issues are caught before launch". A UX Researcher (posted October 19) benchmarks "sweepstakes casino products" across "the full player journey".Source

Build one modelled cohort table per brand (spend, subscriptions, refunds, renewals by country, creative, campaign and day) with a standard dashboard. Buyers extend it rather than rebuild it.

Shared numbers end debates and let new hires act in their first week.

• Different products need different metrics

  Shared core, product extensions.

• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• HiringBilling and data: a Lead Billing Data Analyst and a Billing Data Analyst for "billing performance", payments and risk trends; a Revenue Accounting Manager reconciling "every transaction across all payment providers"; Senior and Lead Data Analysts across "subscription products and web funnels" for conversion, retention and LTV; and a Senior Data Analyst for "a new product - a job application platform".Source
• HiringPerformance Marketing Lead (Google & Microsoft Ads): a player-coach across "multiple brands, geos, languages, and funnels", running "regular account audits across all brands", working with Managing Directors, and owning "the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts".Source

Predict 60-day value from quiz answers and first-day behavior, send it as the conversion value to Meta, TikTok and AppLovin through server events, and run value-based bidding against the current setup by country.

Networks find more people like your best payers when you tell them who those are.

• Model errors

  Cap values and retrain monthly.

• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• HiringSenior User Acquisition Manager, Paid Social Ads (posted October 19, 2026): scales a US product "in a policy-sensitive niche" on TikTok, Meta, AppLovin and Snapchat, measured on CPA, FTD, ROAS and "player LTV", and must "build prevention-first processes so issues are caught before launch". A UX Researcher (posted October 19) benchmarks "sweepstakes casino products" across "the full player journey".Source

Write one audit framework (structure, conversion signals, Performance Max, Demand Gen, YouTube, Microsoft import, brand protection), run it each quarter per brand with Claude-assisted checks, and rank fixes by expected payback.

A repeatable audit finds the same money-losing gaps across brands quickly and trains junior buyers.

• Audit fatigue

  Keep it to the top ten checks.

• HiringPerformance Marketing Lead (Google & Microsoft Ads): a player-coach across "multiple brands, geos, languages, and funnels", running "regular account audits across all brands", working with Managing Directors, and owning "the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts".Source
• HiringRuby Labs' Ashby board on October 22, 2026: 34 open roles, 18 of them in user acquisition, performance marketing, CRO, growth product, email and ad creative. Most posts describe the work as "one of our core D2C subscription products" without naming it; GetQR is the only product named.Source

Use cohort data to find the action that best predicts renewal for each product, design onboarding that reaches it in the first session, and test reminders for those who have not reached it by day three.

Users who get value early renew; the fastest ARPU gains come from fewer early cancellations.

• Wrong predictor

  Validate on a holdout cohort.

• HiringGrowth product: a Senior Growth Product Manager (October 8) to raise web-funnel conversion to purchase and LTV against "strict quarterly KPIs", working "hand-in-hand" with UA; another (October 21) to grow ARPU through "the post-purchase experience", improving onboarding and "the moments where users decide whether the product is worth keeping", reporting to the Head of Growth.Source
• HiringBilling and data: a Lead Billing Data Analyst and a Billing Data Analyst for "billing performance", payments and risk trends; a Revenue Accounting Manager reconciling "every transaction across all payment providers"; Senior and Lead Data Analysts across "subscription products and web funnels" for conversion, retention and LTV; and a Senior Data Analyst for "a new product - a job application platform".Source
• HiringEmail Marketing Growth Manager for GetQR (posted October 16, 2026): segmentation "based on use cases, product behavior, lifecycle stage, and purchase intent"; onboarding, activation, conversion, retention and re-engagement journeys; daily experiment updates; Customer.io.Source

Keep one register of test winners across products (what changed, lift, sample), and each month port the top three into other funnels as new tests. Share GrowthBook templates.

Ported winners have a higher hit rate than new ideas, which is how a portfolio beats a single-product company on CRO.

• Different audiences

  Treat ports as tests, not rollouts.

• HiringCRO hiring: a Senior CRO Manager whose "clear mission" is to "deliver 15% conversion rate growth in a quarter" (GrowthBook, Mixpanel); a second Senior CRO Manager for "a category-defining document management platform", "recently profitable, serving hundreds of thousands of customers globally" and "rapidly scaling with multiple products and new funnels", designing in Next.js and Tailwind; and a CRO Manager (September 22).Source
• HiringGrowth product: a Senior Growth Product Manager (October 8) to raise web-funnel conversion to purchase and LTV against "strict quarterly KPIs", working "hand-in-hand" with UA; another (October 21) to grow ARPU through "the post-purchase experience", improving onboarding and "the moments where users decide whether the product is worth keeping", reporting to the Head of Growth.Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source

Rank languages by spend, have native speakers review the quiz, paywall and top creatives for the top ten, fix awkward wording and local price formats, and compare conversion before and after.

Where most spend goes, a few points of conversion in each language add up to a large CPA gain.

• Small samples in small languages

  Start with the biggest ones.

• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• HiringCRO hiring: a Senior CRO Manager whose "clear mission" is to "deliver 15% conversion rate growth in a quarter" (GrowthBook, Mixpanel); a second Senior CRO Manager for "a category-defining document management platform", "recently profitable, serving hundreds of thousands of customers globally" and "rapidly scaling with multiple products and new funnels", designing in Next.js and Tailwind; and a CRO Manager (September 22).Source

Design the first run as a funnel: a short explanation before each system prompt, a live check that each permission worked, deep links into the right settings pane, a restart that resumes where it stopped, and a measured step-by-step drop-off.

For desktop tools, install to first session is often the biggest loss, and every paid acquisition dollar depends on it.

• OS updates change dialogs

  Re-test with each beta.

• HiringSenior Desktop Engineer (Electron.js, posted October 22, 2026): a "new cross-platform desktop product" that "captures system and microphone audio in real time" and "renders an always-on-top overlay"; the engineer owns code signing, notarization, "permission onboarding", auto-update and crash reporting, because "getting them wrong is what stops users from ever running the app". A Senior AI Engineer (October 22) owns LLM features and browser automation for a core product and releases "only on quantitative benchmarks".Source

Join evaluation scores per feature with user outcomes (re-use, cancellations, refunds), find which quality failures precede cancellation, and add those cases to the evaluation set. Report quality in revenue terms.

It turns model choice and prompt work into a retention lever and justifies cost trade-offs.

• Privacy

  Use anonymised IDs and minimum data.

• HiringSenior Desktop Engineer (Electron.js, posted October 22, 2026): a "new cross-platform desktop product" that "captures system and microphone audio in real time" and "renders an always-on-top overlay"; the engineer owns code signing, notarization, "permission onboarding", auto-update and crash reporting, because "getting them wrong is what stops users from ever running the app". A Senior AI Engineer (October 22) owns LLM features and browser automation for a core product and releases "only on quantitative benchmarks".Source
• HiringGrowth product: a Senior Growth Product Manager (October 8) to raise web-funnel conversion to purchase and LTV against "strict quarterly KPIs", working "hand-in-hand" with UA; another (October 21) to grow ARPU through "the post-purchase experience", improving onboarding and "the moments where users decide whether the product is worth keeping", reporting to the Head of Growth.Source
• HiringBilling and data: a Lead Billing Data Analyst and a Billing Data Analyst for "billing performance", payments and risk trends; a Revenue Accounting Manager reconciling "every transaction across all payment providers"; Senior and Lead Data Analysts across "subscription products and web funnels" for conversion, retention and LTV; and a Senior Data Analyst for "a new product - a job application platform".Source

Measure involuntary churn by brand, provider and country; set smart retry timing, account updater and routing to the provider with the best approval rate; and add a short card-update email and in-app prompt. Share the playbook with every brand.

Recovered payments are revenue from customers who wanted to stay.

• Over-retrying raises declines

  Follow network retry limits.

• HiringBilling and data: a Lead Billing Data Analyst and a Billing Data Analyst for "billing performance", payments and risk trends; a Revenue Accounting Manager reconciling "every transaction across all payment providers"; Senior and Lead Data Analysts across "subscription products and web funnels" for conversion, retention and LTV; and a Senior Data Analyst for "a new product - a job application platform".Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• HiringGrowth Marketing Lead (B2B SaaS & Payments, posted October 4, 2026): for "a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products"; owns the website, landing pages for "use cases, industries, campaigns, and competitors", content on "routing, retries, fraud, subscriptions", and LinkedIn as the main social channel.Source

Build pages for the most searched document types and tasks (fill, sign, convert, edit), each with a working tool or template above the fold and a clear path to the paid plan; test conversion like any funnel.

Search traffic is cheaper than paid, and task pages convert because the visitor arrives mid-task.

• Thin pages

  Every page must do the task.

• HiringCRO hiring: a Senior CRO Manager whose "clear mission" is to "deliver 15% conversion rate growth in a quarter" (GrowthBook, Mixpanel); a second Senior CRO Manager for "a category-defining document management platform", "recently profitable, serving hundreds of thousands of customers globally" and "rapidly scaling with multiple products and new funnels", designing in Next.js and Tailwind; and a CRO Manager (September 22).Source
• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source

Package the shared stack as an internal launch kit: funnel and quiz templates, paywall and billing setup, attribution, cohort dashboards, compliance checklist and creative library. Measure every new launch on days to first paid test and cost to first verdict.

Faster, cheaper launches let the company test more ideas per year, the core advantage of a multi-product studio.

• Kit becomes rigid

  Let each product override any part.

• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• Your websiterubylabs.com homepage: "100m+ Annual Users", "7 Consumer Products", "6 Years of Sustained Growth", and "we've turned self-funding into our superpower". The homepage, About and Careers pages name none of the seven products.Source
• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source

Map overlapping audiences, add opt-in cross-offers at natural moments (after a first success), and measure acquisition cost against paid ads. Keep each brand's data separate unless the user agrees.

A customer you already have is the cheapest acquisition in the portfolio.

• Brand confusion

  Keep offers clearly from a sister product.

• Your websiterubylabs.com homepage: "100m+ Annual Users", "7 Consumer Products", "6 Years of Sustained Growth", and "we've turned self-funding into our superpower". The homepage, About and Careers pages name none of the seven products.Source
• GetQR websitegetqr.com: dynamic QR codes with logos, frames and scan tracking, editable after printing; QR types for websites, PDFs, WhatsApp, vCards, payments and multi-link pages; "18,236,417 QR code scans"; rated 4.4 on Trustpilot from 16,908 reviews; pages in English and at least eight other languages.Source
• HiringCRO hiring: a Senior CRO Manager whose "clear mission" is to "deliver 15% conversion rate growth in a quarter" (GrowthBook, Mixpanel); a second Senior CRO Manager for "a category-defining document management platform", "recently profitable, serving hundreds of thousands of customers globally" and "rapidly scaling with multiple products and new funnels", designing in Next.js and Tailwind; and a CRO Manager (September 22).Source
• HiringGrowth Marketing Lead (B2B SaaS & Payments, posted October 4, 2026): for "a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products"; owns the website, landing pages for "use cases, industries, campaigns, and competitors", content on "routing, retries, fraud, subscriptions", and LinkedIn as the main social channel.Source

Publish a monthly essay or talk by Ruby Labs leaders on how the company runs growth (testing rules, cohort ROI, AI workflows), without product secrets. Use it in recruiting and with ad platform partners.

Senior operators join companies whose thinking they respect, and the content attracts partners and press.

• Revealing too much

  Review each piece for sensitive detail.

• Your websiteAbout page: founded in 2018 in London; products in health, education and entertainment; an engineering-led culture built on automation "to scale our products rapidly without proportionally increasing our team size"; proprietary technology including a "Proprietary billing and payments gateway", "First-party marketing attribution" and "Sophisticated experimentation frameworks". Careers page: remote-first on London time (plus or minus two hours), a six-step recruitment process, and a CEO message describing a "self-funded, fast-growing, and profitable company" across "health, legal, education, and entertainment".Source
• HiringPerformance Marketing Lead (Google & Microsoft Ads): a player-coach across "multiple brands, geos, languages, and funnels", running "regular account audits across all brands", working with Managing Directors, and owning "the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts".Source
• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• Competitor researchOther multi-product consumer companies, from their own homepages: Genesis, "25+ technology companies in the portfolio, 1 billion+ product downloads"; SKELAR, a partner for founders building "consumer businesses that become category leaders in global markets"; BetterMe, personalized wellness "since 2017". GetQR's rival QR Code Generator promises "Get your free QR Codes now!".See the research Source

Log standout competitor ads during research, identify the agencies and freelancers behind them where public, and invite them to apply or freelance for a paid test brief.

It targets proven performers instead of waiting for applicants.

• Poaching sensitivities

  Invite openly; never ask for rivals' data.

• HiringCreative hiring: a Lead Creative Producer (October 8) leading "around 10 people", reporting to the CMO and UA Lead, owning hook rate, hold rate, CTR, CVR, CPA and ROI, keeping "every ad compliant so our ad accounts stay healthy" and maintaining "a documented library of proven angles"; a Senior Creative Producer (October 6) for a product "in the consumer AI category" with demo-led, UGC and AI-generated formats, also keeping its own "documented library of proven angles, hooks, and creative patterns"; a 2D Graphic and Motion Designer (October 16) for whom "AI is a core part of how we make ads".Source
• HiringRuby Labs' Ashby board on October 22, 2026: 34 open roles, 18 of them in user acquisition, performance marketing, CRO, growth product, email and ad creative. Most posts describe the work as "one of our core D2C subscription products" without naming it; GetQR is the only product named.Source
• Competitor researchOther multi-product consumer companies, from their own homepages: Genesis, "25+ technology companies in the portfolio, 1 billion+ product downloads"; SKELAR, a partner for founders building "consumer businesses that become category leaders in global markets"; BetterMe, personalized wellness "since 2017". GetQR's rival QR Code Generator promises "Get your free QR Codes now!".See the research Source

Add salary ranges and a plain description of the bonus mechanics (what is measured, how often it is paid) to each growth post and to the portfolio cards.

Clear pay and incentives increase qualified applications and reduce late-stage drop-outs.

• Internal pay comparisons

  Align internal bands first.

• #1 Show senior growth candidates what they would run: a portfolio page linked from every job post

• HiringRuby Labs' Ashby board on October 22, 2026: 34 open roles, 18 of them in user acquisition, performance marketing, CRO, growth product, email and ad creative. Most posts describe the work as "one of our core D2C subscription products" without naming it; GetQR is the only product named.Source
• HiringSenior User Acquisition Manager (Facebook): "The funnel is simple: ad -> quiz -> trial -> subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category." Measured on "daily subscriptions and cohort ROI", using "an API-driven build pipeline and AI tooling". A second Senior UA (posted October 22) manages "7-figure budgets across multiple GEOs" on Meta, expanding to AppLovin, X, TikTok and Snapchat.Source
• HiringCreative hiring: a Lead Creative Producer (October 8) leading "around 10 people", reporting to the CMO and UA Lead, owning hook rate, hold rate, CTR, CVR, CPA and ROI, keeping "every ad compliant so our ad accounts stay healthy" and maintaining "a documented library of proven angles"; a Senior Creative Producer (October 6) for a product "in the consumer AI category" with demo-led, UGC and AI-generated formats, also keeping its own "documented library of proven angles, hooks, and creative patterns"; a 2D Graphic and Motion Designer (October 16) for whom "AI is a core part of how we make ads".Source