Hyperspell growth playbook

Put a primary "Start free" (or "Build your brain") button to app.hyperspell.com in the header and hero, keep "Book a demo" as the second button, and add "Log in" for returning users. Under the hero, show the five-minute path in three steps from the docs: connect one tool, connect your agent, ask a question. Add an EU sign-up link for app.eu.hyperspell.com. Tag both buttons so you can see self-serve signups and demos by source, and have the forward deployed engineer contact every new organization within a day with an offer to help.

People evaluating developer infrastructure want to try it before a sales call, and the product already supports that. Showing the sign-up turns traffic that is not ready for a call into active trials, keeps the demo for teams that want one, and gives the founding forward deployed engineer a steady flow of new accounts to onboard.

[ ] "Start free" in header and hero to app.hyperspell.com
[ ] "Book a demo" kept as the second button
[ ] "Log in" link for returning users
[ ] EU link to app.eu.hyperspell.com
[ ] Three-step five-minute path under the hero
[ ] Same buttons in the blog header and at the end of each post
[ ] Events and UTM tags on both buttons
[ ] 24-hour personal follow-up for new organizations

• Fewer demos as people sign up instead

  Count qualified pipeline, not calls, and invite larger organizations to a demo from inside the product.

• Unsupported signups need help

  Same-day personal follow-up and a short setup video in the dashboard.

• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source
• Your websiteDocs, Setup: "Sign up at app.hyperspell.com" (EU customers use app.eu.hyperspell.com), then seven steps: create the organization, choose tools, configure them, connect shared tools, connect personal tools, connect agents, invite the team. Email and calendar tools only support personal connections. The docs home promises: "Set up your company brain in less than 5 minutes."Source
• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source
• HiringFounding Forward Deployed Engineer (YC jobs, San Francisco, $150-220k, 0.5-1.5% equity, open on November 9, 2026): improves how developers connect their apps to Hyperspell and its SDK, owns customer relationships, embeds with customers, and in the first 30 days takes over new accounts and onboards customers. Mission: to become "the default context layer for all organizations that all their AI agents can connect to." Team of 8, YC Fall 2025.Source

Either change the homepage to the documented number ("25 connectors, new ones every month") or document the rest, then replace the number with a grid of real logos grouped as in the docs (documents, meeting notes, CRM, project management, code, email, calendar, chat). Link each logo to its docs page, and add a "Request a connector" link that feeds the roadmap.

Developers trust lists they can check. A named grid also answers the first question in every evaluation ("does it connect to our tools?") without a call.

• A smaller number looks weaker

  Named logos and a weekly-request link read stronger than a round number.

• Your websiteDocs, Available Integrations: 25 integrations in eight categories (Notion, Google Drive, Dropbox, Confluence, Superhuman Docs, Gong, Granola, Fathom, Fireflies, Fellow, Pylon, Vault, HubSpot, Salesforce, Lightfield, Linear, Jira, ClickUp, GitHub, GitLab, Google Calendar, Gmail, Microsoft Outlook, Slack, Web Crawler), against "50+ pre-built connectors" on the homepage.Source
• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source

Generate a sitemap of the homepage, blog posts and legal pages with last-modified dates, add a robots.txt that points to it and to the docs sitemap, and submit both in Search Console and Bing Webmaster Tools. Check that each post has a canonical tag and a meta description.

A sitemap gets new and updated pages indexed in days instead of weeks, which matters most for a small site adding new pages, and it helps AI answer engines find the long-form posts.

• Indexing old or thin pages

  List only pages you want found.

• Your websiteSite checks (November 9, 2026): www.hyperspell.com/sitemap.xml, /robots.txt and /pricing all return 404. The documentation index (docs.hyperspell.com/llms.txt) lists 114 entries and none covers pricing or plans.Source
• Your websiteBlog: 22 posts; a weekly run from January 7 to July 8, 2026 (the last, "The Context Graph Lifecycle", is about 3,000 words by the founder), then nothing for four months. Posts end with no call to action, newsletter sign-up or related posts; the only way to act is the header's "Book a demo".Source

Add three blocks to the post template: a closing box that matches the post ("Connect your coding agent in five minutes" on build posts, "See the true cost against Hyperspell" on cost posts, a demo for enterprise posts), an email sign-up for new posts, and three related posts. Add the same "Start free" button from idea 1 to the blog header.

Readers of long technical posts are the most qualified visitors on the site; a relevant next step converts them while interest is highest, and email brings them back for the next post.

• Boxes feel salesy on technical posts

  Offer a hands-on next step, not a pitch.

• #1 Add the self-serve sign-up the docs already promise next to "Book a demo", so the "<5 mins" claim is one click away

• Your websiteBlog: 22 posts; a weekly run from January 7 to July 8, 2026 (the last, "The Context Graph Lifecycle", is about 3,000 words by the founder), then nothing for four months. Posts end with no call to action, newsletter sign-up or related posts; the only way to act is the header's "Book a demo".Source
• Your websiteDocs, Setup: "Sign up at app.hyperspell.com" (EU customers use app.eu.hyperspell.com), then seven steps: create the organization, choose tools, configure them, connect shared tools, connect personal tools, connect agents, invite the team. Email and calendar tools only support personal connections. The docs home promises: "Set up your company brain in less than 5 minutes."Source

Publish a simple page with three tiers: a free or trial tier for one person (limits on sources or queries), a Team tier with a per-seat or per-organization price, and Enterprise (EU region, SSO, the forward deployed engineer, custom connectors) as "talk to us". Add an FAQ on what counts as usage, data training ("neither we nor any of our third-party vendors" train models on your data) and regions. Link it from the header.

Visible pricing qualifies leads before the call, shortens sales cycles and stops Hyperspell dropping out of shortlists built from public pricing pages.

• Locking in prices too early

  Mark them as launch pricing and grandfather early customers.

• Enterprise deals anchor low

  Keep Enterprise as "talk to us" with a "from" price.

• Your websiteSite checks (November 9, 2026): www.hyperspell.com/sitemap.xml, /robots.txt and /pricing all return 404. The documentation index (docs.hyperspell.com/llms.txt) lists 114 entries and none covers pricing or plans.Source
• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source

Review the 50 pages. Move the best 10 to 15 (comparisons, decision guides, use-case workflows) onto hyperspell.com with the main navigation, author, date and the closing box from idea 4, and 301-redirect the old URLs. Remove the duplicate copies elsewhere or point their canonicals to the new URLs. Noindex or delete the thin FAQs that repeat each other.

Fewer, stronger pages on the main domain rank better and convert, because every visitor can see the product, the sign-up and the blog.

• Short-term ranking dip after moves

  Redirect one to one and keep URLs' topics the same.

• #4 End every blog post with a next step that fits the reader

• Your websiteinfo.hyperspell.com: a separate set of 50 templated pages (20 FAQs, 16 blog articles, 14 others) with no site navigation, no call to action and no link to the main blog; some compare Hyperspell with Glean, Cognee, HydraDB and Sentra. The pages also point to duplicate copies on another domain.Source
• Your websiteBlog: 22 posts; a weekly run from January 7 to July 8, 2026 (the last, "The Context Graph Lifecycle", is about 3,000 words by the founder), then nothing for four months. Posts end with no call to action, newsletter sign-up or related posts; the only way to act is the header's "Book a demo".Source

Build 25 pages on hyperspell.com, one per integration, each with: what the agent can answer from that tool (two or three real example questions), what is shared versus personal, permissions, setup time, and a "Start free" button. Start with the five "popular" ones in the docs (Notion, Google Drive, Gmail, Slack, Granola) and the meeting-notes tools.

Integration searches are high-intent and long-tail, and each page doubles as sales material when a prospect asks "do you support X?".

• Thin, repetitive pages

  Require real example questions and tool-specific permissions on each.

• #2 Make "50+ pre-built connectors" match the 25 integrations in the docs, and show them by name

• Your websiteDocs, Available Integrations: 25 integrations in eight categories (Notion, Google Drive, Dropbox, Confluence, Superhuman Docs, Gong, Granola, Fathom, Fireflies, Fellow, Pylon, Vault, HubSpot, Salesforce, Lightfield, Linear, Jira, ClickUp, GitHub, GitLab, Google Calendar, Gmail, Microsoft Outlook, Slack, Web Crawler), against "50+ pre-built connectors" on the homepage.Source
• Your websiteDocs, How agents use Hyperspell: answers come with where the information came from, and agents act with the connecting user's permissions; a `remember` tool saves decisions and insights back to the brain; admins can create organization-wide API keys for bots; supported: chat assistants via connectors, coding agents (Codex, Cursor, Claude Code) via MCP and a command line tool, and a Slack assistant people mention in channels.Source

Write four honest comparisons: what each product is built for, sources and connectors, permission handling, how agents connect (MCP, CLI, SDK), regions, security and how to start. Say where a rival fits better (for example, conversational memory inside one app) and where Hyperspell wins (permission-aware company context for many agents). Date each page and link sources.

"X vs Y" and "X alternative" searches come from people about to choose; a fair page wins trust and is often quoted by AI answer engines.

• Claims go out of date

  Date pages and cite each rival's own page.

• #6 Bring the 50 templated pages on info.hyperspell.com into the main site, or retire the weak ones

• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source
• Your websiteinfo.hyperspell.com: a separate set of 50 templated pages (20 FAQs, 16 blog articles, 14 others) with no site navigation, no call to action and no link to the main blog; some compare Hyperspell with Glean, Cognee, HydraDB and Sentra. The pages also point to duplicate copies on another domain.Source

Log, for every new organization, the time from sign-up to first connected source, first indexed document, first agent connected and first answer the user rates useful (the evaluation endpoints already score query results). Find the slowest step and fix it: a sample question generated from the first connected source, an indexing progress bar, and a one-click agent setup. Publish the median on the homepage once it is true.

Activation is where self-serve products win or lose, and a measured number turns the "<5 mins" claim into proof.

• Large sources index slowly

  Answer from the first indexed documents while the rest load.

• #1 Add the self-serve sign-up the docs already promise next to "Book a demo", so the "<5 mins" claim is one click away

• Your websiteDocs, Setup: "Sign up at app.hyperspell.com" (EU customers use app.eu.hyperspell.com), then seven steps: create the organization, choose tools, configure them, connect shared tools, connect personal tools, connect agents, invite the team. Email and calendar tools only support personal connections. The docs home promises: "Set up your company brain in less than 5 minutes."Source
• HiringFounding Forward Deployed Engineer (YC jobs, San Francisco, $150-220k, 0.5-1.5% equity, open on November 9, 2026): improves how developers connect their apps to Hyperspell and its SDK, owns customer relationships, embeds with customers, and in the first 30 days takes over new accounts and onboards customers. Mission: to become "the default context layer for all organizations that all their AI agents can connect to." Team of 8, YC Fall 2025.Source
• Your websiteDocs, API reference: endpoints for memories, live search of connected sources, scoring of query results and highlights (evaluation), agent traces, entities, website crawling, and four "emotional state" endpoints (store, get latest, get recent, delete).Source

Change the plugin's setup so it passes the scanner (for example, print a login link instead of opening a browser, and let the user opt in to background sync), then remove the flag from the README. Add a clear "Get your key at app.hyperspell.com" line, close or answer the 12 open issues, and mention the plugin on the website.

Removing a scary install step lifts installs in the channel where Hyperspell already has traction, and a sign-up link converts those installs into accounts.

• Less automatic setup

  Keep auto-sync as a one-line opt-in after install.

• Your websiteGitHub (52 followers, 18 public repositories): the most-starred is the OpenClaw plugin (96 stars, 7 forks, 12 open issues), whose README install command needs the flag --dangerously-force-unsafe-install because OpenClaw's install scanner flags its setup behaviour; the official SDKs have 4 (Node), 3 (Python) and 1 (Go) stars; there is also an n8n node, a CLI, coding-agent plugins and a "release-notes-video-skill" for release-note music videos.Source

Make a list of every directory where Hyperspell's clients find connectors (assistant connector directories, MCP registries, the n8n community nodes list, coding-agent plugin lists, Homebrew), submit or update a listing in each with the same short description, screenshots and a sign-up link, and track signups by listing.

Directories reach users at the moment they are adding context to an agent, with no ad spend, and listings compound as the clients grow.

• Directory reviews take time

  Submit early and in parallel.

• #1 Add the self-serve sign-up the docs already promise next to "Book a demo", so the "<5 mins" claim is one click away

• Your websiteDocs, Changelog: July 2, 2026, an MCP connector that logs in with a dashboard account instead of an API key; July 7, web connectors with OAuth for two major chat assistants; September 2026, paginated Slack and Teams reads; the hosted Connect page is being retired for per-integration links.Source
• Your websiteDocs, How agents use Hyperspell: answers come with where the information came from, and agents act with the connecting user's permissions; a `remember` tool saves decisions and insights back to the brain; admins can create organization-wide API keys for bots; supported: chat assistants via connectors, coding agents (Codex, Cursor, Claude Code) via MCP and a command line tool, and a Slack assistant people mention in channels.Source
• Your websiteGitHub (52 followers, 18 public repositories): the most-starred is the OpenClaw plugin (96 stars, 7 forks, 12 open issues), whose README install command needs the flag --dangerously-force-unsafe-install because OpenClaw's install scanner flags its setup behaviour; the official SDKs have 4 (Node), 3 (Python) and 1 (Go) stars; there is also an n8n node, a CLI, coding-agent plugins and a "release-notes-video-skill" for release-note music videos.Source

Publish one post every two weeks built on aggregate, anonymised data from the platform: how stale context gets per source, how often permissions change an answer, which questions agents ask most, how many sources a useful brain needs. End each with the closing box from idea 4 and send it to the email list.

Original data gets cited and linked; explainers do not. It also gives sales a reason to reach back out.

• Customer data concerns

  Aggregate across many organizations and state it in each post.

• #4 End every blog post with a next step that fits the reader

• Your websiteBlog: 22 posts; a weekly run from January 7 to July 8, 2026 (the last, "The Context Graph Lifecycle", is about 3,000 words by the founder), then nothing for four months. Posts end with no call to action, newsletter sign-up or related posts; the only way to act is the header's "Book a demo".Source
• HiringFounding AI Engineer (YC jobs, San Francisco): entity and relationship extraction, "hybrid search strategies that combine semantic similarity, graph traversal, and other heuristics", "a continuously updating, self-referential memory network", memory that forgets invalid facts, multi-user memory, and production systems that handle "millions of documents".Source
• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source

Show admins a coverage view: which teams and people have connected email, calendar and meeting notes, and which questions failed because the answer sat in someone's unconnected inbox ("3 answers this week needed someone's calendar"). Let them invite those people from there with a pre-written note, and give each invitee a one-click path to connect their personal tools and their own agent.

It makes the invite valuable to both sides: admins get better answers and invitees get an agent that already knows the company. Every invite grows seats.

• Feels like pressure to share private mail

  Make clear that personal data stays private to its owner unless shared.

• #9 Measure and shorten "time to first good answer" for every new organization

• Your websiteDocs, Setup: "Sign up at app.hyperspell.com" (EU customers use app.eu.hyperspell.com), then seven steps: create the organization, choose tools, configure them, connect shared tools, connect personal tools, connect agents, invite the team. Email and calendar tools only support personal connections. The docs home promises: "Set up your company brain in less than 5 minutes."Source
• Your websiteDocs, How agents use Hyperspell: answers come with where the information came from, and agents act with the connecting user's permissions; a `remember` tool saves decisions and insights back to the brain; admins can create organization-wide API keys for bots; supported: chat assistants via connectors, coding agents (Codex, Cursor, Claude Code) via MCP and a command line tool, and a Slack assistant people mention in channels.Source

Add an "EU data residency" line and badge to the homepage security section, a short /eu page (what stays in the EU, the separate dashboard and API, the DPA, sub-processors) and an "EU sign-up" link next to the main button. Use the page in outreach to European AI startups.

Data location often decides EU deals, and few early rivals offer a separate EU region; showing it up front avoids losing deals in security review.

• Over-claiming residency for sub-processors

  List exactly which services process EU data and where.

• #1 Add the self-serve sign-up the docs already promise next to "Book a demo", so the "<5 mins" claim is one click away

• Your websiteDocs, Regions & Data Residency: two isolated regions, United States (default) and European Union (AWS Europe, Ireland), chosen at account creation; data is "never replicated between regions".Source
• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source

Every Monday, the Slack assistant posts a short note in a chosen channel: decisions saved last week, the most-asked questions, sources added or gone quiet, and one question the brain could not answer with a link to fix it. Admins get a version with usage by agent.

A visible weekly habit keeps the product in mind, surfaces gaps before users give up, and gives champions something to show at renewal.

• Leaking private content

  Include only content shared with everyone in the channel.

• Your websiteDocs, How agents use Hyperspell: answers come with where the information came from, and agents act with the connecting user's permissions; a `remember` tool saves decisions and insights back to the brain; admins can create organization-wide API keys for bots; supported: chat assistants via connectors, coding agents (Codex, Cursor, Claude Code) via MCP and a command line tool, and a Slack assistant people mention in channels.Source
• Your websiteDocs, Changelog: July 2, 2026, an MCP connector that logs in with a dashboard account instead of an API key; July 7, web connectors with OAuth for two major chat assistants; September 2026, paginated Slack and Teams reads; the hosted Connect page is being retired for per-integration links.Source

Build one /trust page: certifications with a request link for the SOC 2 report, the permission model in a diagram (shared versus personal, organization keys), data retention and deletion, regions, sub-processors, the no-training commitment, the DPA, and a security contact. Link it from the homepage, pricing and every enterprise email.

Buyers forward one link to their security team instead of waiting for a call, which shortens enterprise cycles that the platform role is being hired to support.

• Publishing too much detail

  Describe controls, not internal architecture.

• #14 Tell European buyers about the EU region: the homepage says "GDPR Compliant" but not that data can stay in Ireland

• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source
• Your websiteDocs, Regions & Data Residency: two isolated regions, United States (default) and European Union (AWS Europe, Ireland), chosen at account creation; data is "never replicated between regions".Source
• HiringFounding Platform Engineer (YC jobs, San Francisco): exactly-once document pipelines, lower search latency, monitoring to "get paged before customers notice", infrastructure to "absorb 10x traffic increases without anyone noticing", and an ETL pipeline that works "for our smallest startup customers and large enterprises alike".Source
• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source

Pitch each tool's partnerships team a joint asset: a listing in their integrations directory, a short guide ("Ask your coding agent what was decided in last week's call"), and a joint webinar or post. Build a landing page per partner (from idea 7) with a tagged sign-up link.

Partners with large user bases want integrations that make their data more useful; their directories and newsletters reach the right users at no ad cost.

• Partners build their own agent memory

  Position Hyperspell as the layer across all their customers' other tools.

• #7 One landing page per integration: "Give your agents your Gong calls", "your Linear issues", "your HubSpot deals"

• Your websiteDocs, Available Integrations: 25 integrations in eight categories (Notion, Google Drive, Dropbox, Confluence, Superhuman Docs, Gong, Granola, Fathom, Fireflies, Fellow, Pylon, Vault, HubSpot, Salesforce, Lightfield, Linear, Jira, ClickUp, GitHub, GitLab, Google Calendar, Gmail, Microsoft Outlook, Slack, Web Crawler), against "50+ pre-built connectors" on the homepage.Source

Package it: a two-week pilot at a fixed price, credited against the first year, with a clear scope (connect up to five sources, connect two agents, ten agreed test questions scored with the evaluation endpoints, a written result). Offer it on the pricing page and at the end of each demo for teams that want help.

A paid, scored pilot qualifies buyers, funds the engineer's time and ends with a measured result that makes the annual contract easy to sign.

• Scope creep

  Fixed list of sources and questions; extras go in the annual contract.

• #5 Publish a first pricing page, even if Enterprise stays "talk to us"

• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source
• HiringFounding Forward Deployed Engineer (YC jobs, San Francisco, $150-220k, 0.5-1.5% equity, open on November 9, 2026): improves how developers connect their apps to Hyperspell and its SDK, owns customer relationships, embeds with customers, and in the first 30 days takes over new accounts and onboards customers. Mission: to become "the default context layer for all organizations that all their AI agents can connect to." Team of 8, YC Fall 2025.Source
• Your websiteDocs, API reference: endpoints for memories, live search of connected sources, scoring of query results and highlights (evaluation), agent traces, entities, website crawling, and four "emotional state" endpoints (store, get latest, get recent, delete).Source

Build a synthetic company (people, Slack channels, email, documents, tickets, deals) with private and shared data and changing facts, plus a few hundred questions with correct answers and "must not reveal" cases. Release the dataset and scorer openly, publish results for Hyperspell and for rivals you can run, and invite others to submit.

The company that defines the test defines the category. A permission-leak score is a measure where Hyperspell's design should lead, and a benchmark earns press, citations and developer trust that a team of 8 cannot buy.

• Seen as biased

  Open data and code, and invite rivals to tune their own runs.

• Hyperspell does not win every measure

  Publish anyway and show the roadmap.

• #12 Restart the blog with numbers only Hyperspell has: what breaks in real company brains

• Competitor researchRivals' own homepages (November 9, 2026): Mem0, a "Get Started" sign-up, over 150,000 developers, 62,590 GitHub stars, a pricing page, SOC 2 (Type 1) and HIPAA; Supermemory, a "Build with supermemory" console with Free, Pro, Max, Scale and Enterprise plans, published benchmarks and a "How we compare to Mem0" page; Zep, "the enterprise context layer" with both "Start building" and "Request a Demo", a free tier, SOC 2 Type II and named customers; Glean, "Complete context that makes AI work at enterprise scale" with "Get a demo".See the research Source
• HiringFounding AI Engineer (YC jobs, San Francisco): entity and relationship extraction, "hybrid search strategies that combine semantic similarity, graph traversal, and other heuristics", "a continuously updating, self-referential memory network", memory that forgets invalid facts, multi-user memory, and production systems that handle "millions of documents".Source
• SearchWeb search (November 9, 2026): no independent press coverage or Product Hunt listing; results are Hyperspell's own pages, Y Combinator and startup directories, whose funding and founding-year figures disagree with each other.Source
• Your websiteDocs, API reference: endpoints for memories, live search of connected sources, scoring of query results and highlights (evaluation), agent traces, entities, website crawling, and four "emotional state" endpoints (store, get latest, get recent, delete).Source

Split the homepage into two clear paths. "For builders": API, SDKs (Node, Python, Go), a code sample, per-user memory for your product's users, developer pricing and API-first customer stories. "For teams": the company brain, connectors, agents, the Slack assistant, trust and team pricing. Track signups and revenue by path, and decide after two quarters whether one should lead.

Each buyer sees their own problem in the first screen. It also shows which motion grows faster, which matters for a team of 8 that cannot fully staff both.

• Spreading the small team too thin

  Share one platform and set a decision date.

• #1 Add the self-serve sign-up the docs already promise next to "Book a demo", so the "<5 mins" claim is one click away
• #5 Publish a first pricing page, even if Enterprise stays "talk to us"

• Y CombinatorYC launch, "Hyperspell: Memory for AI Agents": agents "show up like it's their first day on the job"; an SDK that adds "a context and memory layer to any agent in minutes" with pre-built connectors and a "self-integrating SDK".Source
• Your websiteHomepage (checked twice on November 9, 2026): H1 "A brain for your company."; "Enterprise Context in <5 mins"; "50+ pre-built connectors" and "New integrations ship weekly"; "SOC 2 Certified" and "GDPR Compliant"; every call to action is "Book a demo", the header one linking to a 30-minute Calendly booking, with no sign-up, log-in, free-trial or pricing link anywhere on the page; navigation is only Blog and Documentation; customer logos include AgentMail, Corgi, FinalRoundAI and Scale Agentic; a customer CEO says Hyperspell took them "from concept to paid pilots in just 48 hours".Source
• HiringFounding Forward Deployed Engineer (YC jobs, San Francisco, $150-220k, 0.5-1.5% equity, open on November 9, 2026): improves how developers connect their apps to Hyperspell and its SDK, owns customer relationships, embeds with customers, and in the first 30 days takes over new accounts and onboards customers. Mission: to become "the default context layer for all organizations that all their AI agents can connect to." Team of 8, YC Fall 2025.Source
• Your websiteGitHub (52 followers, 18 public repositories): the most-starred is the OpenClaw plugin (96 stars, 7 forks, 12 open issues), whose README install command needs the flag --dangerously-force-unsafe-install because OpenClaw's install scanner flags its setup behaviour; the official SDKs have 4 (Node), 3 (Python) and 1 (Go) stars; there is also an n8n node, a CLI, coding-agent plugins and a "release-notes-video-skill" for release-note music videos.Source

Run the skill on every changelog entry and post a 30-60 second video on X, LinkedIn and the blog, with a link to try the feature. Open-source the workflow as a demo of what agents with company context can produce, and invite users to make their own.

It turns routine releases into shareable content at almost no cost, shows the product shipping, and markets the skill itself to developers.

• Looks unserious to enterprise buyers

  Keep them on social and the blog, not the homepage.

• Your websiteGitHub (52 followers, 18 public repositories): the most-starred is the OpenClaw plugin (96 stars, 7 forks, 12 open issues), whose README install command needs the flag --dangerously-force-unsafe-install because OpenClaw's install scanner flags its setup behaviour; the official SDKs have 4 (Node), 3 (Python) and 1 (Go) stars; there is also an n8n node, a CLI, coding-agent plugins and a "release-notes-video-skill" for release-note music videos.Source
• Your websiteDocs, Changelog: July 2, 2026, an MCP connector that logs in with a dashboard account instead of an API key; July 7, web connectors with OAuth for two major chat assistants; September 2026, paginated Slack and Teams reads; the hosted Connect page is being retired for per-integration links.Source
• Your websiteBlog: 22 posts; a weekly run from January 7 to July 8, 2026 (the last, "The Context Graph Lifecycle", is about 3,000 words by the founder), then nothing for four months. Posts end with no call to action, newsletter sign-up or related posts; the only way to act is the header's "Book a demo".Source

Check usage. If builders use them, give them a home on the builder path (idea 20) with a clear use case, data-handling notes and examples, and keep them out of the company-brain story. If nobody uses them, deprecate them and remove them from the main reference.

Clean docs make the enterprise story consistent, and if there is real demand, a niche use case becomes a clear developer offer.

• Breaking a customer's app

  Deprecate with notice; never remove silently.

• Your websiteDocs, API reference: endpoints for memories, live search of connected sources, scoring of query results and highlights (evaluation), agent traces, entities, website crawling, and four "emotional state" endpoints (store, get latest, get recent, delete).Source
• Y CombinatorYC launch, "Hyperspell: Memory for AI Agents": agents "show up like it's their first day on the job"; an SDK that adds "a context and memory layer to any agent in minutes" with pre-built connectors and a "self-integrating SDK".Source