TrashLab growth playbook

Group the variants into a handful of strong pages, one per real buying need (residential, commercial, roll-off, toilet and septic, scale houses, plus the product areas billing, dispatch and routing), each with proof, screenshots and a demo path. Redirect the rest. Only then add programmatic pages that carry unique data (per state, per city, per container type) rather than reworded copy.

Fewer, stronger pages rank better than many thin ones, and it protects the domain before a six-figure budget pushes more content at it.

[ ] Does it answer a search no other page answers?
[ ] Does it carry data unique to the page (state rules, city fees, container sizes)?
[ ] Would a hauler bookmark it?
[ ] Does it link to the one product page for that need?
[ ] Is there a reason to come back (updated numbers, a tool)?
[ ] Has someone who knows hauling read it?

• Short-term traffic dip

  Redirect page by page and watch Search Console weekly.

• Losing a long-tail page that converted

  Keep any page with its own conversions.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source
• Search resultsGoogle's March 2024 spam policy update added "scaled content abuse": producing many pages primarily to manipulate rankings, however they are made, can be demoted or removed.Source

Interview three customers (start with Junk Pros WA, C Hoving Disposal and Big Yellow Services): their lines of business, what they used before, how long the switch took, two numbers, and a named quote. Publish each as a page and a one-page PDF for AEs.

Haulers buy from haulers. A story from an operator like them answers the main fear (that switching will stall dispatch and billing) better than any feature list.

• Customers do not want numbers shared

  Use relative results and their own words.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringCustomer Account Manager (posted as Customer Success Manager, $110k–$140k OTE): own renewals and expansion across a book of haulers with 95%+ GRR and 115%+ NRR; upsell modules, extra users, additional routes, AI dispatcher tiers and multi-site rollouts; "source customer references, case studies, and testimonials".Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source

Pick one current customer count and state count, use them everywhere (site, meta descriptions, decks), and add a short note under each homepage stat ("median across customers using online ordering for 6+ months", or similar), or replace it with a customer's own number.

Consistent, sourced numbers are cheap credibility, and the Director owns the website.

• Measured numbers are smaller

  Smaller honest numbers beat large unsourced ones.

• Your websiteAbout page: ">1M waste generators serviced" and "15+ team members"; its meta description says TrashLab has "partnered with over 100 haulers" while the page text says "trusted by hundreds of haulers nationwide".Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringCompany description in every TrashLab job post: "the AI-native operating system for waste and recycling haulers across the US and Canada", launched in 2023, "live in 40+ states across hundreds of haulers", a recently completed Series A, and the aim "to become the financial and operational network that powers the industry".Source

A pricing page that explains how TrashLab prices (by trucks, routes or users, plus add-ons like the AI order taker), with a starting range for small haulers and "talk to us" for mid-market and municipal.

Price clarity filters in buyers who can afford it and shortens calls, which matters with a new AE cohort ramping.

• Competitors undercut

  Show what is included that others charge for.

• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source
• Competitor researchIncumbents and rivals: Routeware (collection operations, route optimization, in-cab, billing; links a Pricing page), AMCS (an enterprise suite for resources and recycling), CRO Software (roll-off, dumpster and portable toilet software, recently rebranded), Navusoft (cloud ERP for haulers) and Hauler Hero (modern waste hauling software with "Hero AI").See the research Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source

A fair comparison page per rival (TrashLab vs Routeware, CRO, Navusoft, AMCS, Hauler Hero) and a "switching from" guide for each: what moves, how long it takes (the under-45-day implementation target), what to export first.

People searching a rival's name plus "alternative" or "switch" are close to buying, and a migration guide answers their biggest fear.

• Claims about rivals go stale

  Date the pages and cite sources.

• Your websiteThe blog guide "Waste Management Software Comparison: What to Look for in 2026" gives a scorecard (order capture, dispatch and routing, billing, containers, reporting) but names no vendor.Source
• Competitor researchIncumbents and rivals: Routeware (collection operations, route optimization, in-cab, billing; links a Pricing page), AMCS (an enterprise suite for resources and recycling), CRO Software (roll-off, dumpster and portable toilet software, recently rebranded), Navusoft (cloud ERP for haulers) and Hauler Hero (modern waste hauling software with "Hero AI").See the research Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source
• HiringImplementation Manager ($120k–$140k OTE): onboarding from contract to production with data migration, integrations (accounting, payments, routing data), training and onsite go-lives; playbooks per segment (residential, commercial, roll-off, scale houses); targets of under 45-day implementations and 90%+ onboarding completion. A Customer Support Representative, a Founding Product Manager and product engineers are also open.Source

Offer to email each result as a branded PDF (that captures the email), pass the inputs (trucks, lines of business, revenue) into HubSpot, score the account, and send hot ones to a BDR the same day with the tool result as the opener.

The Director must deliver non-form lead identification and daily scored lists; tool users have already told TrashLab what they run.

• Fewer tool uses with a form

  Show the result first; ask for email only to send it.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source
• HiringGTM Engineer (reports to the Head of Sales): HubSpot workflows, Apollo/Clay enrichment, outbound sequences, call telemetry and Slack alerts; custom demo environments "seeded with realistic hauler data, that AEs can spin up per prospect in minutes"; AI agents for pre-call briefs, post-call summaries, proposals and CRM hygiene; attribution; support automation and customer health scoring.Source

Collect public hauler licence and permit lists for the top metro areas, match them to websites and Google listings, tag lines of business and fleet size, and score each account. Feed new licences weekly to BDRs.

A newly licensed hauler is choosing software now, and public lists cover small operators that data vendors miss.

• Lists are uneven by city

  Start with the cities that publish clean lists.

• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source
• HiringGTM Engineer (reports to the Head of Sales): HubSpot workflows, Apollo/Clay enrichment, outbound sequences, call telemetry and Slack alerts; custom demo environments "seeded with realistic hauler data, that AEs can spin up per prospect in minutes"; AI agents for pre-call briefs, post-call summaries, proposals and CRM hygiene; attribution; support automation and customer health scoring.Source
• HiringCompany description in every TrashLab job post: "the AI-native operating system for waste and recycling haulers across the US and Canada", launched in 2023, "live in 40+ states across hundreds of haulers", a recently completed Series A, and the aim "to become the financial and operational network that powers the industry".Source

Track public bid notices for residential and commercial collection contracts, see which haulers bid and win, and approach winners with a "contract-ready operations" offer: routing, reporting and customer portal live before service starts.

Winning a contract creates a deadline and a budget, the two things that move a mid-market deal.

• Award timing is slow

  Approach at bid time with the RFP help.

• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source
• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source

Get listed in each marketplace, write a joint "telematics plus dispatch" guide with one of them, run a joint webinar, and ask their fleet reps for referrals of waste customers.

Partner co-marketing is in the Director's remit, and a hauler already paying for Samsara is a warm lead.

• Partners slow to respond

  Start with marketplace listings, which are self-serve.

• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source

Map each show to a line of business (WasteExpo and state associations for solid waste, the WWETT Show for portable sanitation and septic, regional recycling events for scale houses), book demos before each from the hauler map (idea 7), and run a booth demo of Haul-E taking a real call.

Shows matched to a line of business and stuffed with pre-booked demos pay back; a live AI order taker is a crowd draw.

• Booth traffic low

  Host a breakfast for pre-booked haulers.

• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source

Before a second call, load the prospect's service area, lines of business and a sample day (from discovery or public data), then show dispatch, routing and billing on it, ending with the fuel and hours estimate from the ROI calculator.

Operators judge software by whether it looks like their day; a familiar map beats a generic demo.

• Data from discovery is thin

  Fall back to public service area data.

• HiringGTM Engineer (reports to the Head of Sales): HubSpot workflows, Apollo/Clay enrichment, outbound sequences, call telemetry and Slack alerts; custom demo environments "seeded with realistic hauler data, that AEs can spin up per prospect in minutes"; AI agents for pre-call briefs, post-call summaries, proposals and CRM hygiene; attribution; support automation and customer health scoring.Source
• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source

A standalone Haul-E plan: it answers and logs orders and pushes them into the hauler's current system or a simple inbox, priced per month. After 90 days, show the orders captured and offer the full platform.

A small, fast win lands accounts that would never take a full migration today, and Haul-E's order data makes the upgrade case.

• Becomes a cheap product nobody upgrades from

  Price it so the full platform is a better deal.

• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringCustomer Account Manager (posted as Customer Success Manager, $110k–$140k OTE): own renewals and expansion across a book of haulers with 95%+ GRR and 115%+ NRR; upsell modules, extra users, additional routes, AI dispatcher tiers and multi-site rollouts; "source customer references, case studies, and testimonials".Source
• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source

Usage triggers that start an expansion talk: a hauler adding trucks, a new line of business, high call volume (Haul-E), or a second yard. Each trigger creates a task with the offer and a one-page case.

Expansion is cheaper than new logos, and triggers make it timely rather than pushy.

• Feels pushy

  Lead with the problem the trigger shows.

• HiringCustomer Account Manager (posted as Customer Success Manager, $110k–$140k OTE): own renewals and expansion across a book of haulers with 95%+ GRR and 115%+ NRR; upsell modules, extra users, additional routes, AI dispatcher tiers and multi-site rollouts; "source customer references, case studies, and testimonials".Source
• HiringGTM Engineer (reports to the Head of Sales): HubSpot workflows, Apollo/Clay enrichment, outbound sequences, call telemetry and Slack alerts; custom demo environments "seeded with realistic hauler data, that AEs can spin up per prospect in minutes"; AI agents for pre-call briefs, post-call summaries, proposals and CRM hygiene; attribution; support automation and customer health scoring.Source

Ask happy customers (after a good QBR or go-live) for a review on the main software review sites, show the badges on the site, and answer every review.

Third-party reviews are proof the company cannot write for itself, and they show up in searches for rival names.

• Incentive rules

  Follow each site's rules on asking.

• programmable.infoSite scan: Chrome UX Report LCP 1.9 s at the 75th percentile (good) and layout shift 0.11 (just above the 0.1 target); security headers graded F (28/100); Google Analytics and Tag Manager on Netlify; robots.txt explicitly welcomes AI crawlers (GPTBot, ClaudeBot, PerplexityBot); no YouTube channel or review-site badges found.Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringCustomer Account Manager (posted as Customer Success Manager, $110k–$140k OTE): own renewals and expansion across a book of haulers with 95%+ GRR and 115%+ NRR; upsell modules, extra users, additional routes, AI dispatcher tiers and multi-site rollouts; "source customer references, case studies, and testimonials".Source

Grow payments volume first: default card and ACH on every invoice, upfront payment for roll-off orders, and a clear payments rate. Then add financial products on top of that volume (container or truck financing with a partner, early payment for municipal invoices).

Payments revenue grows with each customer's business and makes TrashLab hard to replace.

• Haulers resist fees

  Show faster collection and less AR in their own reports.

• HiringCompany description in every TrashLab job post: "the AI-native operating system for waste and recycling haulers across the US and Canada", launched in 2023, "live in 40+ states across hundreds of haulers", a recently completed Series A, and the aim "to become the financial and operational network that powers the industry".Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source

A program for acquisitive hauler groups: a standard migration in under 45 days per acquired company, a multi-location view, and a price for the group. Each acquisition becomes a new deployment.

One group deal brings a stream of migrations, and the Implementation Manager's 45-day target becomes the selling point.

• Groups want custom work

  Keep the migration standard and charge for extras.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringImplementation Manager ($120k–$140k OTE): onboarding from contract to production with data migration, integrations (accounting, payments, routing data), training and onsite go-lives; playbooks per segment (residential, commercial, roll-off, scale houses); targets of under 45-day implementations and 90%+ onboarding completion. A Customer Support Representative, a Founding Product Manager and product engineers are also open.Source
• HiringAccount Executives, hired as a cohort ($200k+ OTE, remote, report to the Head of Sales): full-cycle new-logo sales to SMB haulers ($5K–$50K ACV) and mid-market and municipal haulers ($50K–$300K+ ACV) in multi-stakeholder deals; demos across routing, billing, CRM, AI agents and payments; travel 25–50% for meetings, trade shows and industry events.Source

A Canada plan: Canadian billing and tax, a Canada page with a customer, metric units where needed, French for Quebec later, and provincial associations and shows.

A market the company already names but does not serve on its site is low-hanging growth with fewer modern rivals.

• Spreads the team thin

  Gate on product gaps and one AE.

• HiringCompany description in every TrashLab job post: "the AI-native operating system for waste and recycling haulers across the US and Canada", launched in 2023, "live in 40+ states across hundreds of haulers", a recently completed Series A, and the aim "to become the financial and operational network that powers the industry".Source
• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source

A yearly survey of independent haulers (prices, wages, fuel, software, AI use) combined with anonymized TrashLab benchmarks, released at a major show with press.

Original data earns links and press in a trade where few publish, and it gives AEs a reason to call.

• Low survey response

  Offer the full results to respondents.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringCompany description in every TrashLab job post: "the AI-native operating system for waste and recycling haulers across the US and Canada", launched in 2023, "live in 40+ states across hundreds of haulers", a recently completed Series A, and the aim "to become the financial and operational network that powers the industry".Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source

Partner with hauling business brokers: co-branded valuation reports, a "clean books before you sell" guide, and referrals of buyers who need a system on day one.

A sale is a moment when software changes, and brokers are trusted by both sides.

• Few deals

  Low cost to test.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• HiringDirector, Demand Generation (San Francisco, reports to the CEO): own inbound pipeline end to end across SEO, content, paid search and social, programmatic, ABM, partner co-marketing and events; drive more than 40% of net-new pipeline, 3x inbound MQLs and 10x search visibility by month 6; manage a six-figure digital budget plus a trade show budget; build programmatic SEO and automated competitor and best-fit customer profile research; map the whole US/Canada hauler best-fit customer profile with account scoring and a daily list for BDRs and AEs; own the website, customer stories and launches; position TrashLab as "the AI-native, modern alternative to the legacy incumbents".Source

A low-cost starter plan for new roll-off and junk removal businesses (online ordering, invoicing, payments), with a "launch kit" (pricing calculator, invoice templates, a 30-day checklist), that grows into the full platform.

Capturing businesses at day one builds tomorrow's mid-market customers, and the content already ranks for that audience.

• Support load from tiny accounts

  Self-serve help and community.

• Your websiteSitemap (266 URLs): 149 glossary pages, about 30 near-identical product pages for keyword variants (waste-hauler-software, hauler-software, waste-hauling-software, trash-hauler-software, waste-management-software and more), 13 enterprise pages, 15 tools (RFP builder, invoice templates, pricing and valuation calculators), salary guides, 42 blog posts with the last RSS post on June 23, 2026, and no customer story or case study pages.Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source

A short monthly video: one hauler's day from first call to last invoice, showing TrashLab in use. Cut into clips for LinkedIn, the website and AE follow-ups.

Video shows the product in real conditions and doubles as customer proof.

• Customer data on screen

  Blur names and addresses.

• programmable.infoSite scan: Chrome UX Report LCP 1.9 s at the 75th percentile (good) and layout shift 0.11 (just above the 0.1 target); security headers graded F (28/100); Google Analytics and Tag Manager on Netlify; robots.txt explicitly welcomes AI crawlers (GPTBot, ClaudeBot, PerplexityBot); no YouTube channel or review-site badges found.Source
• Your websiteHomepage: "The operating system for waste haulers" with four unsourced numbers (15% more revenue from online orders, 20 hours saved per rep per week, 5 gallons of fuel saved per truck per day, 3x faster payment collection); Haul-E, "The first AI Order Taker"; integrations with Motive, Samsara, Gmail, Outlook, QuickBooks, Xero and NetSuite; short testimonials from C Hoving Disposal, Wilmington Trash Authority, Big Yellow Services, Advanced Disposal and Junk Pros WA ("a spike in revenue of 25%"). No pricing page.Source
• HiringCustomer Account Manager (posted as Customer Success Manager, $110k–$140k OTE): own renewals and expansion across a book of haulers with 95%+ GRR and 115%+ NRR; upsell modules, extra users, additional routes, AI dispatcher tiers and multi-site rollouts; "source customer references, case studies, and testimonials".Source