Raisin growth playbook

Point the canonical of every channel or test copy at the main product page and mark the copies "noindex", drop them and the duplicate entries from the sitemap, and keep the copies live for the partner links that use them. Run future page tests on one URL with the testing tool already on the site instead of publishing a new address. Then check Search Console for searches where a copy was ranking and confirm the main pages take over.

One indexable page per product concentrates ranking on the page Raisin controls, stops organic visitors from arriving on a partner-labelled page (where they may be counted, or paid for, as affiliate traffic), and gives the affiliate and performance teams clean numbers to set cost-per-registration targets against.

[ ] List product URLs ending in -nerdwallet, -a or other channel or test suffixes
[ ] Canonical on each copy points to the main product page
[ ] robots "noindex" on each copy
[ ] Copies removed from /en-us/sitemap.xml
[ ] 18 repeated sitemap entries removed
[ ] Publish check that blocks duplicate sitemap entries
[ ] Affiliate links to the copies still track
[ ] Future tests run on one URL

• A partner relies on the copy ranking

  Keep the copy live for its links; only search engines are told to skip it.

• Short dip while Google re-indexes

  Change the highest-traffic product first and watch for two weeks.

• Your websiteUS sitemap (662 URLs, read October 21, 2026): partner-bank product pages include three copies whose addresses end in "-nerdwallet" (Centier Bank, NexBank and Merrick Bank high-yield savings) and one ending in "-a" (Western Alliance Bank high-yield savings); 18 URLs, mostly bank pages such as Grand Bank, Medallion Bank and Prism Bank, are listed twice.Source
• Your websiteMerrick Bank high-yield savings at /high-yield-savings-account/ and at /high-yield-savings-account-nerdwallet/: the same title ("High-Yield Savings Account from Merrick Bank | Raisin"), the same 4.11% APY, each with a canonical pointing to itself and robots "index, follow". The Western Alliance "-a" copy is "index, nofollow" and canonical to itself. None of the bank product pages checked carries schema.org structured data.Source
• HiringSenior Affiliates Manager (B2C DACH, posted August 30, 2026): scale affiliate programs "within defined CPR (Cost per Registration) and CAC (Customer Acquisition Cost) targets", acquire "financial comparison engines, specialised publishers, content creators, and influencers", "Conduct regular site audits to ensure integrations, interest rates, landing pages, and promotional assets remain accurate", and own "seamless tracking setup, precise campaign attribution" across networks such as Impact and financeAds. A Senior Partnership Manager post (October 15) carries the same brief.Source
• HiringDigital Designer (New York, posted October 20, 2026), in the Brand & Acquisition team "integrated with the US Marketing team": "Your main focus is conversion: designing and testing the landing pages, web journeys, and creative that turn interest into sign-ups"; partner with Marketing on "A/B and multivariate tests"; "governing overall website design standards"; design email templates with the CRM team.Source
• PageSpeed testGoogle PageSpeed for www.raisin.com/en-us/ on a phone (October 21, 2026): performance 32/100, largest content (the hero image of a phone with the Raisin dashboard) at 23.9 s in the lab test, 4.5 MB downloaded, 4.2 MB of it JavaScript, about 1.4 MB unused JavaScript (about 5.8 s), two redirects from raisin.com before the page (about 0.8 s), 15 third-party services, including the Optimizely testing tool. Real Chrome visitors pass Core Web Vitals (largest content at 1.6 s). Accessibility 92: buttons without accessible names and low-contrast text.Source

Build the paid landing pages and the homepage hero on a lean template: a compressed hero image served first, the rate table rendered on the server, and scripts not needed above the fold loaded after the first view. Cut the redirect chain from raisin.com to /en-us/ to one hop. Test the lean page against the current one on paid traffic.

Paid clicks are bought one at a time; every visitor lost to a blank screen is money spent for nothing, and faster landing pages usually lift ad quality scores as well as sign-ups.

• Tracking scripts dropped by accident

  List every tag the ad platforms need before deferring scripts.

• PageSpeed testGoogle PageSpeed for www.raisin.com/en-us/ on a phone (October 21, 2026): performance 32/100, largest content (the hero image of a phone with the Raisin dashboard) at 23.9 s in the lab test, 4.5 MB downloaded, 4.2 MB of it JavaScript, about 1.4 MB unused JavaScript (about 5.8 s), two redirects from raisin.com before the page (about 0.8 s), 15 third-party services, including the Optimizely testing tool. Real Chrome visitors pass Core Web Vitals (largest content at 1.6 s). Accessibility 92: buttons without accessible names and low-contrast text.Source
• HiringDigital Designer (New York, posted October 20, 2026), in the Brand & Acquisition team "integrated with the US Marketing team": "Your main focus is conversion: designing and testing the landing pages, web journeys, and creative that turn interest into sign-ups"; partner with Marketing on "A/B and multivariate tests"; "governing overall website design standards"; design email templates with the CRM team.Source
• HiringSenior Performance Marketing Manager (posted August 25, 2026): drives acquisition across "SEA, Display, App campaigns, and Native Ads" in "all our international markets, covering various languages and products"; "An absolute must is the practical use of AI, specifically building gems or AI agents"; platforms include Google (Search, Display, App, Performance Max), Microsoft Advertising, Apple Search Ads, Meta, LinkedIn, Reddit and Outbrain.Source

Add FinancialProduct markup (provider, product type, APY, term, minimum deposit, date checked) and BreadcrumbList to every bank and product page, generated from the same rate feed that fills the page, and the same for UK and German bank pages.

Clear, current rate data is what comparison searches and AI answers need, and Raisin has more of it than most single banks.

• Stale rates in markup

  Generate markup from the same feed as the page.

• Your websiteMerrick Bank high-yield savings at /high-yield-savings-account/ and at /high-yield-savings-account-nerdwallet/: the same title ("High-Yield Savings Account from Merrick Bank | Raisin"), the same 4.11% APY, each with a canonical pointing to itself and robots "index, follow". The Western Alliance "-a" copy is "index, nofollow" and canonical to itself. None of the bank product pages checked carries schema.org structured data.Source
• Your websiteUS sitemap (662 URLs, read October 21, 2026): partner-bank product pages include three copies whose addresses end in "-nerdwallet" (Centier Bank, NexBank and Merrick Bank high-yield savings) and one ending in "-a" (Western Alliance Bank high-yield savings); 18 URLs, mostly bank pages such as Grand Bank, Medallion Bank and Prism Bank, are listed twice.Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source

Publish fair comparison pages: rates across banks versus one bank, insurance coverage (Raisin's $10M+ across partners versus one charter), minimum deposit, withdrawals and fees, with dates and sources. Use them as landing pages for comparison searches.

Comparison searches are late-stage, and Raisin's multi-bank coverage is a clear, checkable difference.

• Rates change quickly

  Show the date checked and refresh monthly.

• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source
• Competitor researchRivals' own homepages: Flagstone, "Access hundreds of savings accounts from 65+ banks" (UK); Hargreaves Lansdown, "Great savings rates, multiple banks, one login" (UK); Wealthfront Cash, "Free 24/7 Instant Withdrawals" with an introductory APY for new clients (US); Max, "Innovative Cash Management Solutions" (US); Trade Republic, interest on cash plus investing from 1 euro (Germany).See the research Source
• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source

Map every equivalent guide across en-us, en-gb and en-ie, add the pairs to the hreflang sitemaps (or the page head), and check Search Console international targeting for pages shown in the wrong country.

The right country version ranks in each market instead of the three competing, and visitors see their own currency and rules.

• Wrong pairs

  Pair only pages on the same topic.

• Your websitehreflang: none of the US, UK or German homepages carries hreflang tags in the page; a separate US hreflang sitemap pairs only 80 of the 662 US URLs with their UK and Irish versions. The site runs 11 locales (de-at, de-de, en-gb, en-ie, en-us, es-es, fi-fi, fr-fr, it-it, nl-nl, pl-pl).Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source

Name every button, raise contrast on rate tables and disclaimers, check heading order, and test the sign-up flow with a screen reader and at 200% zoom.

Older savers bring larger deposits; a sign-up they can read easily is worth more per visitor.

• Design changes

  Keep the brand palette, adjust shades.

• PageSpeed testGoogle PageSpeed for www.raisin.com/en-us/ on a phone (October 21, 2026): performance 32/100, largest content (the hero image of a phone with the Raisin dashboard) at 23.9 s in the lab test, 4.5 MB downloaded, 4.2 MB of it JavaScript, about 1.4 MB unused JavaScript (about 5.8 s), two redirects from raisin.com before the page (about 0.8 s), 15 third-party services, including the Optimizely testing tool. Real Chrome visitors pass Core Web Vitals (largest content at 1.6 s). Accessibility 92: buttons without accessible names and low-contrast text.Source
• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source

Build a maturity journey starting 30 days before the end of a term: renewal options, a short explainer on the ETF portfolio or pension product, and a split option (part saved, part invested). Test it in Germany, then copy it to new investment markets.

A decision that has to be made anyway is the easiest moment to offer an alternative.

• Savers dislike investment pushes

  Keep renewal the first option and the tone factual.

• HiringCRM Manager - Investment & Pension Products (Germany and Manchester, posted August 14, 2026): "Take full ownership of the savings-to-investment cross-sell ratio"; "Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain"; turn "complex financial topics (pensions, tax) into consumer-friendly marketing" across email, mobile, web and direct mail.Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source
• HiringCompany description in every post: "the world's leading platform for savings and investment products", connecting consumers with banks in the EU, the UK and the US; "more than 800 people"; "over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns". The board lists 41 open roles, including a Working Student for the Dutch market ("optimise our sales funnels", "Help maintain and improve the website").Source

Give comparison sites and publishers a live rate feed (or embeddable widget) with tracked links per product, updated when rates change, and alert partners automatically when a featured rate moves.

Accurate rates convert better and keep compliance risk low, and the feed frees the affiliate team to sign partners instead of checking them.

• Partners prefer their own design

  Offer both feed and widget.

• HiringSenior Affiliates Manager (B2C DACH, posted August 30, 2026): scale affiliate programs "within defined CPR (Cost per Registration) and CAC (Customer Acquisition Cost) targets", acquire "financial comparison engines, specialised publishers, content creators, and influencers", "Conduct regular site audits to ensure integrations, interest rates, landing pages, and promotional assets remain accurate", and own "seamless tracking setup, precise campaign attribution" across networks such as Impact and financeAds. A Senior Partnership Manager post (October 15) carries the same brief.Source
• Your websiteMerrick Bank high-yield savings at /high-yield-savings-account/ and at /high-yield-savings-account-nerdwallet/: the same title ("High-Yield Savings Account from Merrick Bank | Raisin"), the same 4.11% APY, each with a canonical pointing to itself and robots "index, follow". The Western Alliance "-a" copy is "index, nofollow" and canonical to itself. None of the bank product pages checked carries schema.org structured data.Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source

Build an agent that reads the rate feed each morning, updates ad customizers and headlines for the top products per market and language, flags any claim for review, and pauses ads for products that are no longer available.

Fresh, specific rates in ads raise click-through and stop spend on withdrawn offers.

• Wrong rate shown

  Human approval for any new claim; automatic only for number updates.

• HiringSenior Performance Marketing Manager (posted August 25, 2026): drives acquisition across "SEA, Display, App campaigns, and Native Ads" in "all our international markets, covering various languages and products"; "An absolute must is the practical use of AI, specifically building gems or AI agents"; platforms include Google (Search, Display, App, Performance Max), Microsoft Advertising, Apple Search Ads, Meta, LinkedIn, Reddit and Outbrain.Source
• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source
• Your websiteUK: homepage H1 "Your award-winning savings platform", Moneyfactscompare.co.uk "Savings Platform of the Year" 2026, "over 40 banks and building societies"; Morgan Stanley fixed rate bonds at 5.00% (2 years) and 5.10% (5 years) shown first; a "Coming soon: The Raisin Cash ISA" page (updated October 12, 2026), "powered by ClearBank", "a fully-digital, multi-bank Cash ISA" with a waiting list; "Based on 4,035 reviews".Source

Segment the waiting list (existing Raisin customers vs new), pre-verify existing customers so they can open in one step, send a launch sequence with the ISA allowance left this tax year, and offer an ISA transfer guide for savers with ISAs elsewhere.

A ready list plus a one-step open turns interest into deposits in the first week.

• Launch delays

  Keep the list warm with a monthly update.

• Your websiteUK: homepage H1 "Your award-winning savings platform", Moneyfactscompare.co.uk "Savings Platform of the Year" 2026, "over 40 banks and building societies"; Morgan Stanley fixed rate bonds at 5.00% (2 years) and 5.10% (5 years) shown first; a "Coming soon: The Raisin Cash ISA" page (updated October 12, 2026), "powered by ClearBank", "a fully-digital, multi-bank Cash ISA" with a waiting list; "Based on 4,035 reviews".Source
• Hiring(Senior) Product Manager - Customer Taxation (posted October 20, 2026): "even the best products ... lose their value if customers pay more tax than they need to"; tax-advantaged products are "a growing part of our offer", for example "the new Raisin Cash ISA in the UK and the Raisin Kinderdepot"; the goal is that customers "use the tax allowances they are entitled to".Source
• HiringChief of Staff, Strategic Growth & Partnerships (UK, posted October 7, 2026): "a high-leverage commercial and sales-focused" role beside the UK CEO, to "identify and execute commercial partnerships with banks, asset managers, wealth managers and myriad financial institutions across the UK". A Senior Partnerships Manager (UK, October 2) advises partner banks' "Treasury Heads, Chief Financial Officers" on "liquidity, capital, and deposit-funding challenges" and launches new deposit product lines.Source

Run a campaign around "a global bank, through one free account": PR with the Bank of England gap, a motion explainer, and a landing page for savers comparing easy access with fixed rates.

A famous bank lends trust to a platform many savers have not heard of, and the rate gap gives them a reason to move.

• Partner approval needed

  Agree messaging with the bank first.

• Your websitePress release (October 19, 2026): Morgan Stanley enters the UK savings market through Raisin UK with fixed-term deposits "from 4.35% AER on a six-month maturity up to 5.10% on five years", minimum £1,000; Raisin cites Bank of England data that new fixed-rate deposits (3.88% AER) pay "more than twice the interest of the average Easy Access account (1.67% AER)". Raisin UK also published "The Great British Savings Report" (September 21, 2026).Source
• Your websiteUK: homepage H1 "Your award-winning savings platform", Moneyfactscompare.co.uk "Savings Platform of the Year" 2026, "over 40 banks and building societies"; Morgan Stanley fixed rate bonds at 5.00% (2 years) and 5.10% (5 years) shown first; a "Coming soon: The Raisin Cash ISA" page (updated October 12, 2026), "powered by ClearBank", "a fully-digital, multi-bank Cash ISA" with a waiting list; "Based on 4,035 reviews".Source
• HiringBrand, motion and PR: a Senior Motion Designer ("Motion is currently the most exciting greenfield area of our brand identity"; assets for Meta, Google, YouTube and LinkedIn and product animations "that explain savings, investment, and pension concepts"), an International PR Manager for the UK, Ireland and other markets ("data-driven narratives"), and a digital marketing intern supporting sponsorships "such as our partnership with 1. FC Union Berlin".Source

Animate one saver splitting a balance across partner banks, each covered, with the total shown. Use it in paid social, on the homepage and in onboarding.

Large-balance savers care most about coverage, and a clear visual removes doubt faster than a paragraph.

• Overpromising coverage

  Keep the conditions on screen.

• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source
• HiringBrand, motion and PR: a Senior Motion Designer ("Motion is currently the most exciting greenfield area of our brand identity"; assets for Meta, Google, YouTube and LinkedIn and product animations "that explain savings, investment, and pension concepts"), an International PR Manager for the UK, Ireland and other markets ("data-driven narratives"), and a digital marketing intern supporting sponsorships "such as our partnership with 1. FC Union Berlin".Source
• HiringDigital Designer (New York, posted October 20, 2026), in the Brand & Acquisition team "integrated with the US Marketing team": "Your main focus is conversion: designing and testing the landing pages, web journeys, and creative that turn interest into sign-ups"; partner with Marketing on "A/B and multivariate tests"; "governing overall website design standards"; design email templates with the CRM team.Source

Trigger a referral message after the first interest payment and after a CD matures, with a pre-written message and the earnings shown.

Timing the ask to a moment of proof raises response.

• Bonus abuse

  Apply the fraud team's rules to referrals.

• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source
• HiringCompany description in every post: "the world's leading platform for savings and investment products", connecting consumers with banks in the EU, the UK and the US; "more than 800 people"; "over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns". The board lists 41 open roles, including a Working Student for the Dutch market ("optimise our sales funnels", "Help maintain and improve the website").Source

Measure time from sign-up to first funded product, add the fastest available rail for funding, show the expected arrival time at the funding step, and remind savers who start but do not fund.

Faster, predictable funding converts more sign-ups into deposits and supports bonus offers that need funding within a window.

• Fraud on faster rails

  Work with the fraud team on limits.

• HiringRaisin US in Sandy, Utah: a Head of Payment Operations US (posted August 5, 2026) for "a multi-bank deposit marketplace supporting high-yield savings accounts, CDs, and a centralized cash account", to design "operational workflows for new payment rails from the ground up"; a Payment Operations Analyst and a Senior Manager, Fraud Strategy & Operations (October 9).Source
• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source

Score sign-ups for bonus risk, apply extra checks only to high-risk ones, and report bonus cost per retained saver so marketing can price offers.

Lower abuse means more budget for real acquisition.

• False positives

  Review blocked cases weekly.

• HiringRaisin US in Sandy, Utah: a Head of Payment Operations US (posted August 5, 2026) for "a multi-bank deposit marketplace supporting high-yield savings accounts, CDs, and a centralized cash account", to design "operational workflows for new payment rails from the ground up"; a Payment Operations Analyst and a Senior Manager, Fraud Strategy & Operations (October 9).Source
• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source

Add a rate alert signup to every rate-change post (by term and amount), send alerts when a matching rate rises, and link straight to opening.

An alert turns a one-time reader into a returning saver.

• Too many emails

  Weekly digest option.

• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source
• HiringCompany description in every post: "the world's leading platform for savings and investment products", connecting consumers with banks in the EU, the UK and the US; "more than 800 people"; "over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns". The board lists 41 open roles, including a Working Student for the Dutch market ("optimise our sales funnels", "Help maintain and improve the website").Source

Offer a white-label or embedded cash savings marketplace for wealth managers, with their branding, Raisin's partner banks and reporting. Sign two pilot firms.

Distribution through trusted firms adds deposits without consumer acquisition cost.

• Long sales cycles

  Start with firms already using Raisin elsewhere.

• HiringChief of Staff, Strategic Growth & Partnerships (UK, posted October 7, 2026): "a high-leverage commercial and sales-focused" role beside the UK CEO, to "identify and execute commercial partnerships with banks, asset managers, wealth managers and myriad financial institutions across the UK". A Senior Partnerships Manager (UK, October 2) advises partner banks' "Treasury Heads, Chief Financial Officers" on "liquidity, capital, and deposit-funding challenges" and launches new deposit product lines.Source
• HiringCompany description in every post: "the world's leading platform for savings and investment products", connecting consumers with banks in the EU, the UK and the US; "more than 800 people"; "over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns". The board lists 41 open roles, including a Working Student for the Dutch market ("optimise our sales funnels", "Help maintain and improve the website").Source
• Your websitePress release (October 19, 2026): Morgan Stanley enters the UK savings market through Raisin UK with fixed-term deposits "from 4.35% AER on a six-month maturity up to 5.10% on five years", minimum £1,000; Raisin cites Bank of England data that new fixed-rate deposits (3.88% AER) pay "more than twice the interest of the average Easy Access account (1.67% AER)". Raisin UK also published "The Great British Savings Report" (September 21, 2026).Source

Publish an annual US report: how savers split cash, rate shopping habits, CD ladder use, regional differences, from platform data and a survey. Launch with PR and the motion team.

Original data earns links and press, which help the US site rank.

• Privacy

  Aggregate only.

• Your websitePress release (October 19, 2026): Morgan Stanley enters the UK savings market through Raisin UK with fixed-term deposits "from 4.35% AER on a six-month maturity up to 5.10% on five years", minimum £1,000; Raisin cites Bank of England data that new fixed-rate deposits (3.88% AER) pay "more than twice the interest of the average Easy Access account (1.67% AER)". Raisin UK also published "The Great British Savings Report" (September 21, 2026).Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source
• HiringBrand, motion and PR: a Senior Motion Designer ("Motion is currently the most exciting greenfield area of our brand identity"; assets for Meta, Google, YouTube and LinkedIn and product animations "that explain savings, investment, and pension concepts"), an International PR Manager for the UK, Ireland and other markets ("data-driven narratives"), and a digital marketing intern supporting sponsorships "such as our partnership with 1. FC Union Berlin".Source

Add an after-tax view: UK ISA vs taxable account, German allowance use, US taxable interest estimate. Let savers enter their tax band and show the difference.

After-tax returns are what savers keep, and showing them makes tax-advantaged products easier to choose.

• Looks like advice

  Use estimates with clear disclaimers.

• Hiring(Senior) Product Manager - Customer Taxation (posted October 20, 2026): "even the best products ... lose their value if customers pay more tax than they need to"; tax-advantaged products are "a growing part of our offer", for example "the new Raisin Cash ISA in the UK and the Raisin Kinderdepot"; the goal is that customers "use the tax allowances they are entitled to".Source
• Your websiteUK: homepage H1 "Your award-winning savings platform", Moneyfactscompare.co.uk "Savings Platform of the Year" 2026, "over 40 banks and building societies"; Morgan Stanley fixed rate bonds at 5.00% (2 years) and 5.10% (5 years) shown first; a "Coming soon: The Raisin Cash ISA" page (updated October 12, 2026), "powered by ClearBank", "a fully-digital, multi-bank Cash ISA" with a waiting list; "Based on 4,035 reviews".Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source

Offer a fan savings goal (e.g. season ticket fund) with a club-branded page and a small bonus, promoted on matchdays.

Sponsorships pay off when they lead to accounts, not just logos.

• Low uptake

  Test on two matchdays first.

• HiringBrand, motion and PR: a Senior Motion Designer ("Motion is currently the most exciting greenfield area of our brand identity"; assets for Meta, Google, YouTube and LinkedIn and product animations "that explain savings, investment, and pension concepts"), an International PR Manager for the UK, Ireland and other markets ("data-driven narratives"), and a digital marketing intern supporting sponsorships "such as our partnership with 1. FC Union Berlin".Source
• Your websiteContent scale: 3,183 sitemap URLs across markets, with Dutch rate news (/nieuws, 418 pages, including dated posts on Raisin rate changes), Spanish news (376), German bank pages (301) and investment guides (189); the US site has 80+ guides each for savings, investing, retirement and banking, 36 tax guides and 16 news posts, but no page comparing Raisin with another savings provider. The German site sells Tages- and Festgeld, ETF portfolios, an Altersvorsorgedepot and a Kinderdepot.Source

Use an evergreen title (rates, banks, coverage) and put the current offer in the page and ads, or automate title changes with the offer calendar.

Accurate search snippets keep trust and avoid complaints.

• Lower click-through without the bonus

  Test both.

• Your websiteUS homepage: title "High-Yield Savings, CDs & Up to $1,000 Bonus"; H1 "The easiest way to grow your cash savings"; "100+ trusted banks and credit unions"; "$10M+ in FDIC or NCUA insurance through our partner network, subject to certain conditions"; "$1 minimum deposit"; a promo code for the welcome bonus printed on the page with a deadline of October 31, 2026; "Join the 1M+ others already earning more". The refer-a-friend page offers "$100 per referral, up to $1,000" as a "Limited-time doubled referral bonus".Source