Jane growth playbook

Give the hub its own title ("Customer stories from 70,000 clinics"), one H1 and a description, and add every story to the sitemap with self-canonicals. Add a "Who Jane is for" menu linking each discipline page, tag every story by discipline and country, and show three matching stories on each discipline page. Link the stories hub and /switch from pricing.

Peer proof by discipline is what practitioners trust most, and pages that are linked, titled and in the sitemap are the ones search engines and AI assistants can cite.

[ ] /customer-stories: own title, one H1, meta description, canonical
[ ] All 33 stories in the sitemap
[ ] /switch and /chiro in the sitemap
[ ] Noindex test pages out of the sitemap
[ ] "Who Jane is for" menu with each discipline page
[ ] Stories tagged by discipline and country
[ ] Three matching stories on each discipline page
[ ] Pick one of /physio and /physicaltherapy

• A busier menu

  Keep it to six disciplines plus "All disciplines".

• Old page styles

  Move the discipline pages onto the current template as they are linked.

• Your websiteCustomer stories hub (checked twice on October 22, 2026): its page title is the title of one clinic's story rather than "Customer Stories", it has two H1 headings, no meta description and no canonical tag. It links 33 stories, from solo counsellors to a multi-location physiotherapy practice.Source
• Your websiteSitemap (1,581 URLs: 1,205 guides, 192 blog posts, 90 ambassador profiles, 29 videos, 22 feature pages): it lists no customer stories at all and leaves out /switch and /chiro, but it does list pages marked noindex (a temporary QA careers page, a staff homework page, a duplicate features onboarding page) and placeholder pages such as /resources/sample-page and /faq/test-account.Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• Your websiteHomepage: H1 "Your patients have you, your practice has Jane"; the menu is Features, Learn, About Us and Pricing, with no menu by discipline; "Trusted by more than 250K+ private health practitioners"; the community block says "22,000+" practitioners while the community page says "23,000+"; Front Desk magazine, podcast and print subscription are in the menu.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source
• HiringMarket Owner, CAN Manual Therapy & Mental Health (posted October 20, 2026): a general manager for "two of Jane's largest and most important segments" (physical therapy, massage, chiropractic, acupuncture and mental health in Canada); sets annual goals on market metrics, partners with Marketing on "how Jane shows up" in those markets, surfaces "partnership ideas, unmet needs, and new growth vectors" and attends industry events.Source

Remove noindex and placeholder pages from the sitemap and unpublish the placeholders, merge /physio and /physicaltherapy into one page with a redirect, add self-canonicals to every landing page, and add a monthly sitemap check to the web team's release list.

A clean sitemap tells search engines which pages matter, and one page per discipline stops two pages splitting the same searches.

• Paid campaigns use the old URL

  Redirect, and update ad links.

• Your websiteSitemap (1,581 URLs: 1,205 guides, 192 blog posts, 90 ambassador profiles, 29 videos, 22 feature pages): it lists no customer stories at all and leaves out /switch and /chiro, but it does list pages marked noindex (a temporary QA careers page, a staff homework page, a duplicate features onboarding page) and placeholder pages such as /resources/sample-page and /faq/test-account.Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source

Link /switch from the menu, pricing and every comparison page, make the switch checklist a lifecycle entry point (download, then a five-email series on import, onboarding and the first week), and use it as the landing page for switching-intent search and retargeting.

Switchers are the highest-intent buyers, and their objections are about risk, which this page already answers.

• Gating cuts downloads

  Keep a direct download link in the email confirmation.

• Your websiteThe /switch page: "4.8/5 rating on Capterra from over 300 happy customers", imports "from over 500 different software providers… plus pen and paper", a downloadable switch checklist, "call wait times averaging 2 minutes", "no contracts", a 2026 Silver Stevie Award for customer service. The homepage and pricing page do not link to it.Source
• Your websiteSitemap (1,581 URLs: 1,205 guides, 192 blog posts, 90 ambassador profiles, 29 videos, 22 feature pages): it lists no customer stories at all and leaves out /switch and /chiro, but it does list pages marked noindex (a temporary QA careers page, a staff homework page, a duplicate features onboarding page) and placeholder pages such as /resources/sample-page and /faq/test-account.Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source

Build /switch/compare with one fair page per rival: pricing, discipline fit, insurance billing by country, AI Scribe, booking, support times and import help, each ending in the free import offer. Keep pages dated and sourced.

Comparison searches are near the decision, and fair pages also shape how AI assistants describe Jane against rivals.

• Out-of-date claims

  Date and source every row.

• Your websiteBlog: the only comparison page is "Jane vs. SimplePractice: Therapy Practice Software Guide" (February 18, 2026); Jane's Front Desk magazine won "Best Overall Editorial at the 2026 Content Marketing Awards" (October 15, 2026); monthly product update posts.Source
• Competitor researchRivals' own homepages: SimplePractice, "the #1 HIPAA-compliant EHR and practice management software" for "250,000+ therapists, health & wellness professionals"; Cliniko, "Practice management software designed for allied health practices" used by "over 65,000 health professionals"; Practice Better, "All-in-One EHR & Practice Management"; Noterro, "Practice Management Software for Allied Health"; Juvonno, "All-in-One Practice Management Software for Clinics".See the research Source
• Your websiteThe /switch page: "4.8/5 rating on Capterra from over 300 happy customers", imports "from over 500 different software providers… plus pen and paper", a downloadable switch checklist, "call wait times averaging 2 minutes", "no contracts", a 2026 Silver Stevie Award for customer service. The homepage and pricing page do not link to it.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source

Replace the widget with a lightweight "Chat with us" button that loads the full widget on click or after a delay, set long cache lifetimes on static assets, and track chat starts to confirm nothing is lost.

Most of the page weight serves a small share of visitors; deferring it keeps the site fast on phones as more tools are added.

• Fewer chats

  Keep the button visible in the same place.

• Google PageSpeedHomepage on mobile: performance 30/100 (desktop 49) and largest content in about 15 s in Google's lab test, but real visitors pass Core Web Vitals (field LCP about 1.0 s, INP 123 ms, CLS 0), though field LCP is trending 18% slower. The page downloads 3.9 MB, 2.4 MB of it from third parties; the support chat widget alone is about 1.9 MB in 24 requests. Biggest lab fixes: cache lifetimes (about 4.8 s) and unused JavaScript (about 3.1 s).Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source

Build a "Starting your practice" landing page for Balance (setup checklist, first online booking, intake forms), then a lifecycle series triggered at appointment 15 of 20 that shows what Practice adds and the price difference, with a one-click upgrade.

New practitioners grow into full books, and an upgrade prompted by real usage converts better than a generic sales email.

• Feels like a paywall

  Lead with what the practice gains.

• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source
• Your websiteAmbassador Program: "partners with trusted allied health leaders who share real experiences, educate their communities, and help more practitioners find Jane", with 90 ambassador profile pages; the Affiliate Program and Education Program links go to landing pages on meet.jane.app.Source

Define one event naming standard, pass a first-party ID across jane.app, meet.jane.app and the sign-up app, capture campaign source at sign-up, respect consent state, and send consented events server-side to the warehouse. Report the full funnel by channel weekly.

A trustworthy funnel is what the growth strategy team needs to move budget, and server-side, consent-aware events keep the healthcare compliance bar.

• Consent lowers coverage

  Model unconsented share and report it separately.

• HiringStaff Data Engineer, Customer Signals & Instrumentation (posted October 19, 2026): a new founding team because "event instrumentation, attribution, and identity resolution need dedicated ownership"; today there are "multiple independently configured sources with different conventions" on RudderStack; a prospect's journey crosses "marketing pages, landing pages on third-party platforms, and a separate signup application"; tracking must work with "PHI compliance requirements, consent management".Source
• Your websiteAmbassador Program: "partners with trusted allied health leaders who share real experiences, educate their communities, and help more practitioners find Jane", with 90 ambassador profile pages; the Affiliate Program and Education Program links go to landing pages on meet.jane.app.Source
• HiringSenior Manager, Growth Strategy & Insights: builds "complex marketing models" on "marketing influence, spend, and other KPIs", will "Drive Jane's pricing and packaging strategy", and forecasts and measures channels "e.g., Paid Ads, Direct Mail, Trade Shows".Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source

Pick 50 buyer questions by discipline and country, check which sources assistants cite today, then write short, dated answer pages and add clear summaries, FAQ structured data and links to discipline pages on the top guides. Re-check citations monthly.

Assistants cite pages that answer directly and are well linked, and Jane already has the depth.

• Assistants change quickly

  Measure monthly and keep pages current.

• Your websiteGuides and video: 1,205 guide pages on jane.app (e.g. UK insurance setup, AI Scribe FAQs, a UK WhatsApp support pilot, a monthly "switching your practice management software" webinar) and a YouTube channel with 482 videos, 5,110 subscribers and about 356,000 views.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source

Build Canadian pages for RMTs, physiotherapists and counsellors: TELUS eClaims and direct billing, provincial association links, PIPEDA and data residency, Canadian stories and prices in CAD. Use them in association events and Canadian paid search.

Country-specific proof answers the questions that decide a Canadian purchase and gives the Market Owner pages to measure.

• Overlap with existing pages

  Canonicals and clear country labels.

• HiringMarket Owner, CAN Manual Therapy & Mental Health (posted October 20, 2026): a general manager for "two of Jane's largest and most important segments" (physical therapy, massage, chiropractic, acupuncture and mental health in Canada); sets annual goals on market metrics, partners with Marketing on "how Jane shows up" in those markets, surfaces "partnership ideas, unmet needs, and new growth vectors" and attends industry events.Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• Your websiteCustomer stories hub (checked twice on October 22, 2026): its page title is the title of one clinic's story rather than "Customer Stories", it has two H1 headings, no meta description and no canonical tag. It links 33 stories, from solo counsellors to a multi-location physiotherapy practice.Source

Give each Champion and Ambassador a tracked referral link and code, show referrals on their profile, recognize milestones (first, fifth, tenth practitioner referred) with swag and event invitations, and report referred sign-ups monthly.

Recognition plus tracking turns word of mouth that already happens into a measured channel.

• Feels transactional

  Lead with recognition, keep rewards modest.

• HiringSenior Community Manager, Programs & Advocacy (posted September 14, 2026): "over 23,000 members in our community, over 83,000 connections across social media"; "Most of our customers hear about us from someone they trust, not an ad"; builds programs that reward people who "helped bring new practitioners to Jane", a public customer swag store, a repeatable in-person events program, and the "upcoming Community Champions Program"; works with Vertical Leads for manual therapy, medical and behavioral health.Source
• Your websiteAmbassador Program: "partners with trusted allied health leaders who share real experiences, educate their communities, and help more practitioners find Jane", with 90 ambassador profile pages; the Affiliate Program and Education Program links go to landing pages on meet.jane.app.Source
• HiringStaff Data Engineer, Customer Signals & Instrumentation (posted October 19, 2026): a new founding team because "event instrumentation, attribution, and identity resolution need dedicated ownership"; today there are "multiple independently configured sources with different conventions" on RudderStack; a prospect's journey crosses "marketing pages, landing pages on third-party platforms, and a separate signup application"; tracking must work with "PHI compliance requirements, consent management".Source

Pick ten cities by customer density, run a quarterly meetup in each with a discipline theme (manual therapy, mental health, medical), invite customers to bring a non-customer colleague, and follow up guests with the switch checklist.

Practitioners trust peers in their own city, and a bring-a-colleague invitation turns events into acquisition.

• Low attendance

  Start in the three densest cities.

• HiringSenior Community Manager, Programs & Advocacy (posted September 14, 2026): "over 23,000 members in our community, over 83,000 connections across social media"; "Most of our customers hear about us from someone they trust, not an ad"; builds programs that reward people who "helped bring new practitioners to Jane", a public customer swag store, a repeatable in-person events program, and the "upcoming Community Champions Program"; works with Vertical Leads for manual therapy, medical and behavioral health.Source
• HiringJane's description in its job posts: "More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis"; a founder-led company of more than 800 people working remotely across Canada, the US and the UK.Source
• Your websiteThe /switch page: "4.8/5 rating on Capterra from over 300 happy customers", imports "from over 500 different software providers… plus pen and paper", a downloadable switch checklist, "call wait times averaging 2 minutes", "no contracts", a 2026 Silver Stevie Award for customer service. The homepage and pricing page do not link to it.Source

Generate a private preview site for every Practice and Thrive clinic without Jane Websites, send it in-app and by email with a one-click publish, and compare conversion with the current feature page.

A finished preview removes the effort objection, and the data needed is already in Jane.

• Clinics with an existing site

  Offer booking embed improvements instead.

• Your websiteJane Websites and Jane SEO: "Easy AI setup helps build a website in under a minute", "Automatically syncs with your Jane Account", "Built-in SEO best practices"; /features/seo is titled "Clinic SEO Services".Source
• HiringSoftware Development Manager, Clinic Marketing (posted October 5, 2026): the team "looks after Jane Websites, which takes a clinic's setup in Jane and turns it into a marketing website", is "exploring what AI can do for website generation" and is "building tools that help clinics make sense of their own marketing, like which numbers to watch and what they actually mean".Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source

Send each clinic owner a monthly one-screen report: new patients, share booked online, rebooking rate, reviews, and one suggested action that links to a Jane feature (waitlist, return-visit reminders, Ratings & Reviews, Jane Websites).

A monthly reminder of value reduces churn, and the suggested action drives feature adoption and upgrades.

• Bad months discourage owners

  Show trends and one clear next step.

• HiringSoftware Development Manager, Clinic Marketing (posted October 5, 2026): the team "looks after Jane Websites, which takes a clinic's setup in Jane and turns it into a marketing website", is "exploring what AI can do for website generation" and is "building tools that help clinics make sense of their own marketing, like which numbers to watch and what they actually mean".Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• HiringJane's description in its job posts: "More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis"; a founder-led company of more than 800 people working remotely across Canada, the US and the UK.Source

Model and test a Grow bundle (Thrive plus Websites and SEO) at one price with a clear saving, shown as a fourth column for new sign-ups in one region first. Measure take rate, revenue per clinic and churn.

Bundles sell outcomes ("more patients") rather than features, and raise revenue per clinic.

• Undercuts add-on revenue

  Test with new sign-ups only.

• HiringSenior Manager, Growth Strategy & Insights: builds "complex marketing models" on "marketing influence, spend, and other KPIs", will "Drive Jane's pricing and packaging strategy", and forecasts and measures channels "e.g., Paid Ads, Direct Mail, Trade Shows".Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• Your websiteJane Websites and Jane SEO: "Easy AI setup helps build a website in under a minute", "Automatically syncs with your Jane Account", "Built-in SEO best practices"; /features/seo is titled "Clinic SEO Services".Source

Split comparable regions, mail half and hold out half, and compare sign-ups per clinic; do the same with trade-show attendee lists versus similar non-attendees. Feed the lift into the marketing model.

Holdout tests give a real answer for offline spend without needing perfect tracking.

• Small samples

  Run over two drops.

• HiringSenior Manager, Growth Strategy & Insights: builds "complex marketing models" on "marketing influence, spend, and other KPIs", will "Drive Jane's pricing and packaging strategy", and forecasts and measures channels "e.g., Paid Ads, Direct Mail, Trade Shows".Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source
• HiringStaff Data Engineer, Customer Signals & Instrumentation (posted October 19, 2026): a new founding team because "event instrumentation, attribution, and identity resolution need dedicated ownership"; today there are "multiple independently configured sources with different conventions" on RudderStack; a prospect's journey crosses "marketing pages, landing pages on third-party platforms, and a separate signup application"; tracking must work with "PHI compliance requirements, consent management".Source

Track three milestones (first online booking, first payment through Jane Payments, first chart or AI Scribe note), send lifecycle nudges for the next missing one, and offer a setup call to trials stuck on day five.

Activation milestones predict paid conversion, and nudges at the right step beat a fixed drip.

• Too many emails

  Replace the current drip, do not add to it.

• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• Your websiteThe /switch page: "4.8/5 rating on Capterra from over 300 happy customers", imports "from over 500 different software providers… plus pen and paper", a downloadable switch checklist, "call wait times averaging 2 minutes", "no contracts", a 2026 Silver Stevie Award for customer service. The homepage and pricing page do not link to it.Source

Ship an accessible, mobile-first embed with one-line install for common website builders, publish a public demo booking page and an accessibility statement, and feature it on the online booking and discipline pages.

Patients notice booking first, and an accessible, easy embed is a visible advantage that sales and the site can show.

• Migration bugs

  Feature flags and gradual rollout.

• HiringStaff Developer, Patient Booking (posted October 1, 2026): the team owns "the online booking page, My Account, and the booking experience clinics embed on their own websites"; it is moving booking to React, making it accessible for keyboard and screen-reader users, and making it "easy for clinics to embed wherever their patients are".Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source

Promote print and digital subscriptions to non-customers too, tag subscribers as prospects, add a short switch offer to each issue, and measure sign-ups from subscribers against a matched group.

People keep and read magazines they chose, and the subscriber list is consent-based and targeted.

• Feels like advertising

  Keep the offer to one page.

• Your websiteBlog: the only comparison page is "Jane vs. SimplePractice: Therapy Practice Software Guide" (February 18, 2026); Jane's Front Desk magazine won "Best Overall Editorial at the 2026 Content Marketing Awards" (October 15, 2026); monthly product update posts.Source
• Your websiteHomepage: H1 "Your patients have you, your practice has Jane"; the menu is Features, Learn, About Us and Pricing, with no menu by discipline; "Trusted by more than 250K+ private health practitioners"; the community block says "22,000+" practitioners while the community page says "23,000+"; Front Desk magazine, podcast and print subscription are in the menu.Source
• HiringDirector of Growth Marketing (SMB & Self Serve): owns "our paid media program, our website (including SEO and AEO), and our lifecycle marketing", leads "a team of three channel experts", across "paid search, paid social, direct mail, and more"; designs lifecycle programs "from first touch through trial, signup, and expansion" and partners with "our growth product team who works on onboarding". Says "our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community".Source
• HiringSenior Manager, Growth Strategy & Insights: builds "complex marketing models" on "marketing influence, spend, and other KPIs", will "Drive Jane's pricing and packaging strategy", and forecasts and measures channels "e.g., Paid Ads, Direct Mail, Trade Shows".Source

Build ten discipline pages on one template: workflows, chart templates for that discipline from the 10,000+ library, insurance by country, two customer stories, and a discipline webinar. Link them from the "Who Jane is for" menu.

Discipline pages win specific searches that general pages cannot, and the template makes each one cheap.

• Thin pages

  Only publish with real stories and templates.

• #1 Make the proof pages findable: fix the customer stories hub and add a "Who Jane is for" menu

• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source
• Your websiteCustomer stories hub (checked twice on October 22, 2026): its page title is the title of one clinic's story rather than "Customer Stories", it has two H1 headings, no meta description and no canonical tag. It links 33 stories, from solo counsellors to a multi-location physiotherapy practice.Source

Build a group practice page and program: multi-location features, reporting, permissions, dedicated onboarding, a group case study per segment, and a sales-assisted path from the pricing calculator.

Group practices raise revenue per account and are a market the self-serve funnel underserves.

• Strains support

  Dedicated onboarding for groups.

• Your websitePricing page: three plans, Balance (one practitioner, "Limited to 20 appointments / month"), Practice (USD $79 a month) and Thrive (USD $99 a month), priced per full-time and part-time practitioner, with a calculator; add-ons AI Scribe ($15 per practitioner), Group Telehealth ($15), Insurance Billing ($20 plus $5 / $2.50 per practitioner) and Jane Websites ($59 a month per clinic); "Have 10 or more licenses? Let's connect!"; free data import and no contracts.Source
• Your websiteCustomer stories hub (checked twice on October 22, 2026): its page title is the title of one clinic's story rather than "Customer Stories", it has two H1 headings, no meta description and no canonical tag. It links 33 stories, from solo counsellors to a multi-location physiotherapy practice.Source
• HiringMarket Owner, CAN Manual Therapy & Mental Health (posted October 20, 2026): a general manager for "two of Jane's largest and most important segments" (physical therapy, massage, chiropractic, acupuncture and mental health in Canada); sets annual goals on market metrics, partners with Marketing on "how Jane shows up" in those markets, surfaces "partnership ideas, unmet needs, and new growth vectors" and attends industry events.Source
• HiringSenior Manager, Growth Strategy & Insights: builds "complex marketing models" on "marketing influence, spend, and other KPIs", will "Drive Jane's pricing and packaging strategy", and forecasts and measures channels "e.g., Paid Ads, Direct Mail, Trade Shows".Source

Publish yearly aggregated benchmarks by discipline and country (no-show rates, share booked online, rebooking within 30 days, telehealth share), with strict aggregation, and launch it in Front Desk, webinars and press.

Original data earns links, press and AI citations, and gives clinics a reason to compare themselves with Jane customers.

• Health data concerns

  Aggregate only and suppress small groups.

• HiringJane's description in its job posts: "More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis"; a founder-led company of more than 800 people working remotely across Canada, the US and the UK.Source
• Your websiteBlog: the only comparison page is "Jane vs. SimplePractice: Therapy Practice Software Guide" (February 18, 2026); Jane's Front Desk magazine won "Best Overall Editorial at the 2026 Content Marketing Awards" (October 15, 2026); monthly product update posts.Source
• HiringWeb Marketing Manager (posted October 21, 2026): owns "the information architecture, the navigation, the page strategy" of the marketing site, "the decision-maker on how the website is structured and why"; directs "our organic and answer engine presence" so practitioners find Jane "on Google or through an AI assistant"; runs "A/B tests and CRO growth experimentation at scale"; the site runs on WordPress and should reflect Jane as "a multi-product, AI-powered platform".Source

Cut each webinar into three 60-second clips by discipline and problem, post them on Instagram, TikTok and YouTube Shorts with a link to the discipline page, and track clicks and sign-ups.

Short clips reuse content already made and point viewers to the pages that convert.

• Low reach

  Test formats for a month.

• Your websiteGuides and video: 1,205 guide pages on jane.app (e.g. UK insurance setup, AI Scribe FAQs, a UK WhatsApp support pilot, a monthly "switching your practice management software" webinar) and a YouTube channel with 482 videos, 5,110 subscribers and about 356,000 views.Source
• HiringSenior Community Manager, Programs & Advocacy (posted September 14, 2026): "over 23,000 members in our community, over 83,000 connections across social media"; "Most of our customers hear about us from someone they trust, not an ad"; builds programs that reward people who "helped bring new practitioners to Jane", a public customer swag store, a repeatable in-person events program, and the "upcoming Community Champions Program"; works with Vertical Leads for manual therapy, medical and behavioral health.Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source

Build a UK hub with GBP pricing, UK insurers and GDPR, links to UK guides, UK stories and the UK chiropractic page, and add hreflang between the UK and North American versions of key pages.

Local proof and local prices convert better, and the UK content already exists.

• Small market

  Keep to one hub until demand shows.

• Your websiteGuides and video: 1,205 guide pages on jane.app (e.g. UK insurance setup, AI Scribe FAQs, a UK WhatsApp support pilot, a monthly "switching your practice management software" webinar) and a YouTube channel with 482 videos, 5,110 subscribers and about 356,000 views.Source
• Your websiteDiscipline pages: /physio and /physicaltherapy (two pages for the same discipline), /massage, /mental-health, /chiro, /chiro-ca, /UK-chiro, /acupuncture-us, /acupuncture-ca and /medicalaesthetics exist, none with a canonical tag, and none is linked from the homepage, the menu, /features, /pricing, /customer-stories or /about. /physio says "Loved By 4000+ Physiotherapy Practices". Pages for dietitians, naturopaths, occupational therapy, speech therapy and US chiropractic (/chiropractic, /chiro-us) return 404.Source
• HiringJane's description in its job posts: "More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis"; a founder-led company of more than 800 people working remotely across Canada, the US and the UK.Source