Leland growth playbook

Cache the category pages at the edge (they change a few times a day, not per visitor), render the first screen of consultants on the server and load the full list, filters and livestream module after it. Defer chat and ad tags until the visitor interacts. Then build a lighter paid landing variant per category and test it against the full page.

Speed is a conversion lever and a cost lever: Google Ads rates landing-page experience, and every second of delay loses mobile visitors before they see a coach.

[ ] Server time under 0.8 s from US regions
[ ] Category pages cached at the edge
[ ] First 6 consultants rendered on the server
[ ] Filters and livestreams load after first paint
[ ] Chat and ad tags deferred
[ ] Hero media sized for mobile
[ ] Paid landing variant per top category
[ ] Conversions verified in Google, Meta and LinkedIn

• Stale prices or availability

  Revalidate every few minutes and on coach updates.

• Tracking breaks when tags are deferred

  Check conversions in each ad platform before and after.

• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source
• Google PageSpeedHomepage, mobile (October 22, 2026): performance 31/100; Largest Contentful Paint 11.5 s in the lab, where the largest element is the hero video; 9.2 MB and 227 requests, 5.2 MB of JavaScript of which about 3.2 MB is unused; 16 third-party services. Real visitors (Chrome UX Report): LCP 5.6 s and INP 530 ms, so the page fails Core Web Vitals; across the whole site LCP is 3.8 s at the 75th percentile and 43% slower than before.Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source
• Your websiteStructured data: coach profiles and the AI Builder Program page carry rating, review, offer and course markup; the homepage, the /mba category page and /reviews carry none.Source

Change the title template to "<question> | <category> experts answer | Leland", use the question in the meta description and a readable URL, and add Q&A structured data with every expert answer. Link each answered question from the matching category page and coach profile.

Questions are what applicants type into search and AI assistants; titled correctly, these pages become a long-tail SEO asset written by experts for free.

• Low-quality questions indexed

  Index only answered, edited questions.

• Your websiteCommunity posts: the sitemap lists 1,277 /<coach>/post/<id> pages. Sampled posts (October 22, 2026) are expert answers to questions such as "If I have a low GPA, high GMAT - How should I stand out" ("11 experts have answered"), but each page's title is only the coach's name plus "| Leland", the URL is a random ID, and the page carries no structured data.Source
• Your websiteStructured data: coach profiles and the AI Builder Program page carry rating, review, offer and course markup; the homepage, the /mba category page and /reviews carry none.Source
• Your websiteContent library: 1,791 /library article pages (guides, top lists, how-tos by category), 2,466 coach profiles and 2,042 coaching packages in the sitemap.Source

Add aggregate rating markup for each category from its own coaches' verified reviews, and an Organization rating on /reviews, following Google's rules for self-hosted reviews. Show the category rating near the top of each category page too.

Ratings beside a result raise click-through, and the category's own rating is more persuasive than a sitewide one.

• Search engines ignore self-serving markup

  Show the rating visibly and use category-level reviews.

• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source
• Your websiteStructured data: coach profiles and the AI Builder Program page carry rating, review, offer and course markup; the homepage, the /mba category page and /reviews carry none.Source
• Your websiteReviews page: overall rating 4.99, with about 36k five-star, 214 four-star, 37 three-star, 22 two-star and 46 one-star reviews; review headlines name outcomes such as McKinsey interviews, a BCG offer, Columbia Business School admission and a Bain offer.Source

Rename or merge the duplicate, then check every Leland+ title, description and thumbnail for drafts, duplicates and empty modules. Add a publish checklist so internal names never reach the public page.

A tidy catalogue supports the subscription and the ads that will point to it.

• Breaking member bookmarks

  Redirect merged courses.

• Your websiteLeland+ browse page: a course is listed publicly as "Write Exceptional MBA Essays (Duplicate)" next to "Break Into Private Equity: Recruiting & Application Basics" and "Select and Prepare Your MBA Recommenders".Source

Agree one figure and what it counts (registered users, livestream attendees, paying customers), use it on the homepage, ads, sales decks and job posts, and keep the review count beside it as proof.

A specific, defensible number persuades more than a round one and avoids disapproved ads.

• Smaller number feels weaker

  Pair it with 36,000 reviews at 4.99.

• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source
• HiringCompany description in every post: "Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill"; "We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M".Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source

Show a compressed poster image on mobile and load the video only on larger screens or on tap, split the navigation menu (hundreds of category links) so it loads on open, and remove unused script bundles.

The homepage is the brand's front door; halving its weight helps every channel.

• Video was driving engagement

  A/B test poster vs video on desktop.

• Google PageSpeedHomepage, mobile (October 22, 2026): performance 31/100; Largest Contentful Paint 11.5 s in the lab, where the largest element is the hero video; 9.2 MB and 227 requests, 5.2 MB of JavaScript of which about 3.2 MB is unused; 16 third-party services. Real visitors (Chrome UX Report): LCP 5.6 s and INP 530 ms, so the page fails Core Web Vitals; across the whole site LCP is 3.8 s at the 75th percentile and 43% slower than before.Source
• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source

Build the clipping workflow first: transcribe each recording, find the three strongest 30-60 second moments, caption and cut them for each platform, and link each clip to the coach's profile and the next free livestream. Publish daily and report weekly on what converts.

Experts saying something specific and useful is the content that spreads in admissions and careers, and each clip advertises a bookable coach.

• Coaches object to clips

  Get consent in the livestream agreement.

• HiringMarketing Manager, Social Media & Creative (posted September 26, 2026): "Leland has a massive library of content: hours of livestreams, webinars, coach sessions, and courses packed with expert advice ... Most of it never makes it onto social." The role clips it for LinkedIn, TikTok, Instagram, YouTube and X, builds an AI-powered clipping workflow, will "Help our coaches and team post more on LinkedIn" and "Pass winning organic content to performance marketing so it can be put behind paid".Source
• Your websiteLivestreams and programs: 214 livestream pages and 29 live programs in the sitemap; the MBA page promotes upcoming free livestreams (one shows "97 registered") that people "can join for free".Source
• Your websiteContent library: 1,791 /library article pages (guides, top lists, how-tos by category), 2,466 coach profiles and 2,042 coaching packages in the sitemap.Source

Route registrants by session category to the AE for that category; send a recording plus two matched coaches with free intro calls the next morning; call registrants who stayed to the end or asked questions.

People who give an hour to a topic are the warmest leads Leland has, and a matched intro call is a small next step.

• Too pushy for free attendees

  Lead with the recording and resources.

• Your websiteLivestreams and programs: 214 livestream pages and 29 live programs in the sitemap; the MBA page promotes upcoming free livestreams (one shows "97 registered") that people "can join for free".Source
• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source

Give coaches a monthly kit: two ready posts from their own livestream clips or answers, a tracked profile link, and a "Top coach" badge. Show each coach the bookings their posts drove.

Coaches' networks are full of exactly the people who buy coaching, and a tracked link shows them it pays.

• Coaches promote off-platform sales

  Keep bookings and rewards on Leland.

• HiringMarketing Manager, Social Media & Creative (posted September 26, 2026): "Leland has a massive library of content: hours of livestreams, webinars, coach sessions, and courses packed with expert advice ... Most of it never makes it onto social." The role clips it for LinkedIn, TikTok, Instagram, YouTube and X, builds an AI-powered clipping workflow, will "Help our coaches and team post more on LinkedIn" and "Pass winning organic content to performance marketing so it can be put behind paid".Source
• Your websiteContent library: 1,791 /library article pages (guides, top lists, how-tos by category), 2,466 coach profiles and 2,042 coaching packages in the sitemap.Source
• HiringThe Ashby board lists 184 open "Coaches" postings (checked October 22, 2026), from MBA, consulting and AI careers to poker, pageant, dating and dental school, each recruiting experts for a category.Source

Set up cross-domain tracking and one HubSpot form flow across the three sites, add a "for teams" page on joinleland.com that links to the program and the B2B offer, and send B2B ads to a single landing page per offer. Report spend to pipeline in one view.

Without joined-up tracking, B2B paid will look worse than it is and get cut.

• Consumer visitors land on B2B pages

  Separate audiences and messages.

• Your websiteBusiness offers sit on other domains: the footer's "For HR teams" and "Learn more" link to leland.ai ("Make Your Organization AI-Native | Leland": "upskill your people, deploy done-for-you AI systems, and hire AI-native talent"), and "For universities" links to partner.joinleland.com/universities.Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source
• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• Your websiteAI Builder Program: "BOOTCAMP · 4 LIVE SESSIONS · ALL SESSIONS RECORDED", $1,499, 4.9 from 39 reviews; sessions on building a product without code, automating communication, analysing data and a demo day; a scholarship application and a "notify me" form for future cohorts.Source

Build lean landing pages per top category and budget band: three top-rated coaches, their results and prices, free intro calls, reviews and a "help me choose" option to an AE. Test against the full category page.

Fewer, better choices convert better for first-time buyers, and budget bands match the ad's promise.

• Coaches left out feel slighted

  Rotate by rating and availability.

• #1 Make the MBA page load before scaling paid: real visitors wait 7 seconds and the server takes 4.4

• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source
• Your websiteReviews page: overall rating 4.99, with about 36k five-star, 214 four-star, 37 three-star, 22 two-star and 46 one-star reviews; review headlines name outcomes such as McKinsey interviews, a BCG offer, Columbia Business School admission and a Bain offer.Source

Ask two questions at sign-up (goal and timeline), score leads by category value, timeline and engagement (livestreams, coach views), route high scores to AEs within an hour and the rest to automated sequences.

Fast, relevant follow-up to the few hottest leads lifts revenue without more traffic.

• Extra sign-up friction

  Make questions optional and one tap.

• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• Your websiteLivestreams and programs: 214 livestream pages and 29 live programs in the sitemap; the MBA page promotes upcoming free livestreams (one shows "97 registered") that people "can join for free".Source
• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source

Offer partner universities a co-branded monthly livestream series (consulting, banking, AI careers) with attendance reports, and use it as the opening offer for paid partnerships.

A free, useful pilot opens doors that a cold pitch does not, and attendance data proves value.

• Free series never converts

  Set conversion terms upfront.

• Your websiteBusiness offers sit on other domains: the footer's "For HR teams" and "Learn more" link to leland.ai ("Make Your Organization AI-Native | Leland": "upskill your people, deploy done-for-you AI systems, and hire AI-native talent"), and "For universities" links to partner.joinleland.com/universities.Source
• Your websiteLivestreams and programs: 214 livestream pages and 29 live programs in the sitemap; the MBA page promotes upcoming free livestreams (one shows "97 registered") that people "can join for free".Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source

Each week, take the three best clips by completion and saves, run them as ads in their category with a link to the lean landing page, and feed results back to the social team.

Organic testing lowers creative risk and keeps the ad accounts supplied with fresh, credible content.

• Coach consent for ads

  Add paid use to the coach agreement.

• #7 A daily clip machine from 214 livestreams

• HiringMarketing Manager, Social Media & Creative (posted September 26, 2026): "Leland has a massive library of content: hours of livestreams, webinars, coach sessions, and courses packed with expert advice ... Most of it never makes it onto social." The role clips it for LinkedIn, TikTok, Instagram, YouTube and X, builds an AI-powered clipping workflow, will "Help our coaches and team post more on LinkedIn" and "Pass winning organic content to performance marketing so it can be put behind paid".Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source

Add a module to every article with two matched coaches, the next free livestream in that category and related expert answers; merge overlapping articles; track article-to-booking conversion.

Content that leads to a next step pays for itself; content that does not only collects traffic.

• Feels salesy

  Keep the module below the article content.

• Your websiteContent library: 1,791 /library article pages (guides, top lists, how-tos by category), 2,466 coach profiles and 2,042 coaching packages in the sitemap.Source
• Your websiteCommunity posts: the sitemap lists 1,277 /<coach>/post/<id> pages. Sampled posts (October 22, 2026) are expert answers to questions such as "If I have a low GPA, high GMAT - How should I stand out" ("11 experts have answered"), but each page's title is only the coach's name plus "| Leland", the URL is a random ID, and the page carries no structured data.Source
• Your websiteLivestreams and programs: 214 livestream pages and 29 live programs in the sitemap; the MBA page promotes upcoming free livestreams (one shows "97 registered") that people "can join for free".Source

Ask reviewers to tag their outcome, then publish a yearly report by category (schools admitted, firms joined, time to offer) with anonymised data, and use the figures in ads, category pages and sales.

Outcome proof is the decisive buying factor in admissions and career coaching, and a report earns press and links.

• Overclaiming

  Report only tagged, verified outcomes.

• Your websiteReviews page: overall rating 4.99, with about 36k five-star, 214 four-star, 37 three-star, 22 two-star and 46 one-star reviews; review headlines name outcomes such as McKinsey interviews, a BCG offer, Columbia Business School admission and a Bain offer.Source
• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source
• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source

At the demo day, invite alumni to bring their manager; give each a one-page business case and a team price; route alumni companies to the B2B AE; track team deals sourced from alumni.

Bottom-up champions shorten B2B sales cycles and cost nothing to acquire.

• Alumni do not want to sell

  Make the business case ready to forward.

• Your websiteAI Builder Program: "BOOTCAMP · 4 LIVE SESSIONS · ALL SESSIONS RECORDED", $1,499, 4.9 from 39 reviews; sessions on building a product without code, automating communication, analysing data and a demo day; a scholarship application and a "notify me" form for future cohorts.Source
• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source

Ask four questions (goal, deadline, budget, background), recommend three coaches and a package with reasons, and offer an AE call for complex cases. Learn from bookings to improve the matches.

Guided choice raises conversion in large marketplaces and frees AEs for high-value buyers.

• Poor matches hurt trust

  Show reasons and let users browse.

• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• Your websiteContent library: 1,791 /library article pages (guides, top lists, how-tos by category), 2,466 coach profiles and 2,042 coaching packages in the sitemap.Source
• Google PageSpeedMBA Admissions page (/mba), mobile, tested October 22, 2026: performance 29/100, lab LCP 10.0 s, Total Blocking Time 3,030 ms, 5.2 MB. Real visitors to this page: LCP 7.0 s, INP 777 ms, First Contentful Paint 6.0 s and Time to First Byte 4.4 s (Google's "good" limits are 2.5 s, 200 ms, 1.8 s and 0.8 s). The page lists admissions consultants from $85 to $399 an hour with ratings and free intro calls.Source

Compare searches and sign-ups by category with available coach hours each month; prioritise recruiting where demand is high, and point paid and social at categories with spare coach capacity.

Balancing supply and demand is the core growth lever of any marketplace.

• Niche categories never balance

  Treat them as experiments with a review date.

• HiringThe Ashby board lists 184 open "Coaches" postings (checked October 22, 2026), from MBA, consulting and AI careers to poker, pageant, dating and dental school, each recruiting experts for a category.Source
• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source
• HiringPerformance Marketing Manager (posted September 26, 2026): "own paid acquisition across Google, Meta, and LinkedIn" for the consumer business; "Run a steady stream of structured tests across audiences, offers, landing pages, and creative"; "build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners"; "Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks."Source

Add a one-page request letter, an invoice option and a receipt that meets typical learning-budget rules to career and AI pages; track purchases that use it.

Removing the price barrier for employed buyers lifts conversion on high-ticket packages.

• Low uptake

  Promote in the checkout step.

• HiringCompany description in every post: "Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill"; "We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M".Source
• HiringSales hires: a Consumer Account Executive (posted September 8, 2026) who will "manage the entire sales process from sign up to purchase for thousands of customers" across "30+ featured coaching categories"; a B2B Account Executive selling "Leland's AI Builder Program and other related offerings" to organisations; and a Strategy & Ops Intern (posted October 7, 2026) to own "lead sourcing, enrichment, scoring, and routing so the right leads reach the right rep or sequence" in HubSpot.Source
• Your websiteAI Builder Program: "BOOTCAMP · 4 LIVE SESSIONS · ALL SESSIONS RECORDED", $1,499, 4.9 from 39 reviews; sessions on building a product without code, automating communication, analysing data and a demo day; a scholarship application and a "notify me" form for future cohorts.Source

Each week, pick the five strongest outcome reviews, ask the reviewer for permission and a 20-second video, and publish them as cards and clips; use them on lean landing pages and ads.

Peer outcomes persuade more than brand claims, and the supply is constant.

• Reviewers decline

  Use text cards with first name and outcome.

• Your websiteHomepage (October 22, 2026): "Join millions of people reaching ambitious goals, building with AI, and leveling up their teams"; "36,076 reviews 4.99 avg 2,025 submitted last month"; four paths: Build with AI, Grow your career, Get into a top school, Leland for teams. The sitemap lists 225 category pages.Source
• Your websiteReviews page: overall rating 4.99, with about 36k five-star, 214 four-star, 37 three-star, 22 two-star and 46 one-star reviews; review headlines name outcomes such as McKinsey interviews, a BCG offer, Columbia Business School admission and a Bain offer.Source
• HiringMarketing Manager, Social Media & Creative (posted September 26, 2026): "Leland has a massive library of content: hours of livestreams, webinars, coach sessions, and courses packed with expert advice ... Most of it never makes it onto social." The role clips it for LinkedIn, TikTok, Instagram, YouTube and X, builds an AI-powered clipping workflow, will "Help our coaches and team post more on LinkedIn" and "Pass winning organic content to performance marketing so it can be put behind paid".Source